Press Release:
Global sports brand PUMA, as part of a sponsored research collaboration with MIT Design Lab, has created XETIC, a cushioning technology, which will start a new era by combining the worlds of mechanical cushioning and foam. This ultramodern performance innovation will provide for an excellent comfort for walking and will be first introduced in a new street-ready sneaker called Calibrate Runner.
While the futuristic visible technology of XETIC may look like 3D printing at first, XETIC is not made of plastic, it is foam. XETIC takes its name from “auxetic materials”, structures, which behave in a certain way when they are subjected to mechanical stresses such as compression. For XETIC, this means the cushioning provides an excellent comfort for all wearing occasions.
“PUMA’s innovation department teamed up with MIT Design Lab because we needed their highexpert engineering capabilities,” said Romain Girard, Senior Head of Innovation at PUMA. “MIT has computer simulation possibilities, which enabled us to see the behavior of the material and quickly find the optimal structure for calculated cushioning.”
PUMA and MIT Design Lab worked with an extensive runner community to analyze individual running specifics, such as pressure points, and they then took the data to develop a specifically shaped structure that allows for progressive cushioning. The result was a structure shaped like the horizontal number 8, which is characteristic for the XETIC.
The whole team was delighted with the ability to work on a project that allowed them to explore such a new space and to see all the efforts culminating in the creation of the Calibrate Runner. Over the course of the project qualitative and quantitative user testing was used, a novel finite element analysis simulation, and parametric design to find the perfect pattern, which was named ‘Recurve’.
With its visible XETIC technology, Calibrate Runner has a unique futuristic aesthetic, which will appeal to the techiest of streetwear collectors, while giving athletes access to a new era of cushioning. Straight from the lab, into the future.
A perfect blend of technology, comfort and performance is offered by PUMA x Porsche Design models Xetic M, Xetic L and Xetic M Shift. These models are well rounded delivering maximum performance and luxury in every situation. State of the art fabrics featuring 100% recycle mesh and chrome free leather including a Bloom sockliner imbue the shoes with a special and exclusive look.
Advertisement:
- BOLD ENHANCEMENT: This cross-trainer shoe features a new material that takes the Axelion design to the next level.
- STABLE SUPPORT: The upper has a molded saddle piece that adds fresh interest and bold, exaggerated lacing.
- DURABLE AND COMFORTABLE: The shoe has a TPU shank for support and an EVA heel piece for long-lasting comfort.
- DYNAMIC BRANDING: The foam heel unit and bold PUMA logo on the heel make this a game-changing, cross-training shoe with progressive design detailing.
- BOLD ENHANCEMENT: This cross-trainer shoe features a new material that takes the Axelion design to the next level.
- STABLE SUPPORT: The upper has a molded saddle piece that adds fresh interest and bold, exaggerated lacing.
- DURABLE AND COMFORTABLE: The shoe has a TPU shank for support and an EVA heel piece for long-lasting comfort.
- DYNAMIC BRANDING: The foam heel unit and bold PUMA logo on the heel make this a game-changing, cross-training shoe with progressive design detailing.
- Synthetic upper
- EVA midsole
- Textile lining
- Rubber sole
- BOLD BRANDING Bold upper cat branding BOOTIE CONSTRUCTION Bootie construction for easy slip on comfort.
- SOFTRIDE PUMA’s softest foam providing extreme cushioning and all-day comfort. UNIQUE SCULPTING WITH PAINTABLE TOP LINE Unique midsole sculpting and paintable topline for optimal color blocking and versatility. STACKED LOOK?Stacked platform fashion look with detailed midsole molding Midsole
- ZONED RUBBER Zoned heel/toe rubber for outsole traction during training Outsole
- Rubber sole
- CAGE DESIGN DETAILS Caging details offering unique lacing system detail and material mixing. Upper
- CONTEMPORARY DESIGN: Seasonal fracture graphic on this Tazon Cross-Trainer for a modern look.
- RELIABLE PADDING: Stable cushioning for running and training needs.
- SMOOTH AND SNUG: Sleek, streamlined silhouette with synthetic leather upper and midfoot saddle for maximum fit and comfort.
- SHOCK ABSORPTION: EVA in the heel absorbs impact for added support and comfort.
- 100% Textile and Synthetic
- Rubber sole
- Shaft measures approximately low-top from arch
- Run-Train Performance Sneaker
- Advanced lacing structure with straps extending from midsole for extra support
- Rubber outsole for durability and optimal traction
- EVA midsole for lightweight cushioning
- Target gender: Female
- REVAMPED DESIGN: Introducing the Scend Pro, PUMA's most exciting new performance runner. Outsole built using our Protread rubber compound, providing full-length coverage for durability and ultimate traction.
- ENHANCED TECHNOLOGY: Uitlizes PUMA's Profoam, a lightweight, responsive, high-rebound EVA that provides instant cushioning and gives a responsive ride.
- PERFORMANCE-DRIVEN: Utilizes PUMA's SoftFoam+, a step-in comfort sockliner designed to provide soft cushioning thanks to its extra thick heel.
- COMFORT AND SUPPORT: Breathable mesh uppers are ultra lightweight, while the comfort collar locks down for a secure fit during workouts.
- FOREVER BETTER: PUMA is always pushing to be better than we were yesterday. FOREVER BETTER is our commitment to reduce our environmental impact and work together towards a sustainable future. The shoe's upper is made with at least 20% recycled material.
- FOREVER BETTER: PUMA is constantly pushing to be better than we were yesterday.
- FOREVER BETTER is our commitment to reduce our environmental impact and work together towards a sustainable future.
- PUMA brand logo
- Run-train Performance Sneaker
- Prowl
- Running shoe from PUMA
- Knit-like mesh upper with a neoprene bootie construction
- Faux leather quarter caging for lateral and medial support
- Lace-up front with a clean eyestay design
- SoftFoam+ footbed provides superior cushioning
I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.