ASICS LAUNCHES THE GEL-KAYANO™ 28, DELIVERING ITS TRADEMARK STABILITY WITH AN EVEN SMOOTHER RIDE

Press release:

ASICS is today launching the new GEL-KAYANO™ 28, a shoe boasting the signature GEL-KAYANO™ stability with a softer and smoother ride.

The GEL- KAYANO™ 28 features a newly designed low-profile External Heel Counter and DYNAMIC DUOMAX™ technology which combine to set the runner up for an efficient toe-off, without excessive inward roll of the foot. At the toe-off stage of the stride, FF BLAST™ foam provides lightweight cushioning and a responsive rebound, providing a more dynamic feel.

To improve further on the much-loved formula of the GEL- KAYANO™ 28, ASICS has married the newly infused FF BLAST™ foam material with the full-ground contact and gender-specific 3D SPACE CONSTRUCTION™ technology to create an even softer and smoother ride, increasing overall comfort.

This new model offers runners with a dependable choice of shoe in which to take part in ASICS’ mission to move one million minds in 2021. On Global Running Day 2021, ASICS is challenging runners everywhere to get active alongside thousands of other runners around the world by taking part in a World Uplifting Minds Run, available via the Race Roster™ and ASICS Runkeeper™ apps, to see the impact of movement on their mind first-hand with the Mind Uplifter™. To capitalize on the momentum built on Global Running Day, a World Uplifting Minds Run Series will follow, providing opportunities to participate in the sport throughout June.

The GEL-KAYANO™ 28 will be available from June 4, 2021. The shoe will retail for $160.

SaleBestseller No. 1
ASICS Men's Gel-Kayano 27 Running Shoes, 11, Sheet Rock/Magnetic Blue
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
SaleBestseller No. 2
ASICS Women's Gel-Kayano 27 Running Shoes, 8.5, Sheet Rock/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 3
ASICS Men's Gel-Kayano 28 Running Shoes, 11.5, Black/Graphite Grey
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
  • Redesigned external heel counter - Helps keep the foot stable and provide a more comfortable stride.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • 3D SPACE CONSTRUCTION - Improves compression and cushioning at footstrike and reduces pronation
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
SaleBestseller No. 4
ASICS Men's Gel-Kayano 26 Running Shoes, 9.5, Piedmont Grey/Pure Silver
  • Asics Gel-Kayano 26 022_Piedmont Grey/Pure Silver 9.5
SaleBestseller No. 5
ASICS Women's Gel-Kayano 27 MK Running Shoes, 10, Black/Carrier Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
SaleBestseller No. 6
ASICS Men's Gel-Kahana 8, Carbon/Black, 10 D
  • Rear foot GEL Cushioning System: Attenuates shock during impact phase and allows for a smooth transition to instance.
  • SpEVA Midsole: Material Improves bounce-back characteristics and decreases midsole breakdown.
  • DuoMax Support System: A dual-density midsole system positioned to enhance support and stability.
  • Trusstic System: Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
  • Trail Specific Outsole: Reversed lugs provide uphill and downhill traction on all types of terrain.
SaleBestseller No. 8
ASICS Women's Gel-Kayano 26 Running Shoes, 7.5, Black/White
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • Trusstic System technology - Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
SaleBestseller No. 9
ASICS Men's Gel-Kayano 27 MK Running Shoes, 10.5, Black/Carrier Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
SaleBestseller No. 10
ASICS Men's Gel-Kayano 25 Running Shoes, 11.5, Glacier Grey/Black
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

ASICS Launches its latest shoe on the iconic legend series: GEL-CUMULUS™ 23

[2 APRIL 2021 – KOBE, JAPAN] – Today, ASICS unveils the GEL-CUMULUS™ 23 – the latest update in the iconic GEL-CUMULUS™ shoe series.

A go-to shoe among runners for its versatility, comfort and eye-catching design, ASICS has taken GEL-CUMULUS™ to the next level by creating an even smoother and more cushioned ride. This improved comfort allows runners to focus simply on enjoying their run, enabling them to achieve a Sound Mind in a Sound Body at a time when it has never been so important.

ASICS has designed the GEL-CUMULUS™ 23 using GEL™ technology combined with a thicker layer of very light FLYTEFOAM™ midsole that gives cushioning and comfort while keeping the shoe responsive and light in weight. The addition of a seamless mesh upper means the shoe wraps the foot like a second skin, giving an extra layer of comfort for the wearer.

ASICS has also harnessed its 3D SPACE CONSTRUCTION technology to improve the shoe, a technology that provides added comfort and support in specific areas underfoot depending on the runner’s gender. This means the GEL-CUMULUS™ 23 is optimized for the running styles of both men and women.

Shuhei Takemura, Manager, Performance Running Development Team, Footwear at ASICS said: “Offering a smooth ride to keep on running for longer. GEL-CUMULUS™ 23 is the latest shoe from that ASICS to help everyone achieve a Sound Mind in a Sound Body through sport. Providing cushioning and comfort while remaining responsive and light in weight, it is the perfect everyday trainer for athletes of all levels to get involved with our 2021 challenge to move your mind at sunrise and experience the uplifting power of sport.”

GEL-CUMULUS™ 23 is available for men and women from ASICS retail, online stores and specialist running outlets from April 2, 2021. Visit the product video: ASICS GEL-CUMULUS 23 and www.ASICS.com for more information.

ASICS is encouraging all runners to move their minds at sunrise in 2021 as part of their mission to enable everyone to achieve a sound mind in a sound body. Experience the unique cushioning and comfort of the new GEL-CUMULUS™ 23 by joining the ASICS Move Your Mind at Sunrise challenge. Then share your sunrise moment. #SoundMindSoundBody

SaleBestseller No. 1
ASICS Men's Gel-Cumulus 22 Running Shoes, 10.5, White/Black
  • 3D Print Upper - Increases forefoot support and comfort
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
SaleBestseller No. 2
ASICS Men's Gel-Cumulus 21 Running Shoes, 10, Metropolis/White
  • DuraSponge Outsole - A blown AHAR rubber compound for enhanced cushioning and durability in the forefoot.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
SaleBestseller No. 3
ASICS Men's Gel-Cumulus 18 Running Shoe, Imperial/Safety Yellow/Black, 6.5 M US
  • Impact Guidance System (I.G.S) (Running) : ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • FluidRide: FluidRide  provides the ultimate combination of bounce back and cushioning properties with reduced weight and exceptional durability.
  • Rearfoot and Forefoot GEL Cushioning Systems: Attenuates shock during impact and toe-off phases, and allows movement on multiple planes as the foot transitions through the gait cycle.
  • Guidance Trusstic: This Trusstic System:  integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • Seamless Construction
SaleBestseller No. 4
ASICS Women's Gel-Cumulus 21 G-TX Running Shoes, 9.5, MAKO Blue/Midnight
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • EVA Sockliner - Removable sockliner that provides cushioning performance.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
Bestseller No. 5
ASICS Women's Gel-Cumulus 20 Running Shoes, 9, Azure/Blue Print
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Ortholite Sockliner -
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • Reflectivity - Contains reflective materials designed to enhance visibility during low light hours.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
SaleBestseller No. 6
ASICS Women's Gel-Cumulus 22 Running Shoes, 8.5, Piedmont Grey/White
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • 3D Print Upper - Increases forefoot support and comfort
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
SaleBestseller No. 7
ASICS Women's Gel-Cumulus 19 Running Shoe, Black/Silver/Ink Peacoat, 6 Medium US
  • I.G.S (Impact Guidance System) Technology: ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • FluidRide Midsole: FluidRide provides the ultimate combination of bounce back and cushioning properties with reduced weight and exceptional durability.
  • Rearfoot and Forefoot GEL Cushioning Systems: Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • Guidance Trusstic System Technology: This Trusstic System integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • Guidance Line Midsole Technology: Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
Bestseller No. 8
ASICS Men's Gel-Cumulus 20 LE Running Shoes, 10, Grand Shark/Peacoat
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Ortholite Sockliner -
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • Reflectivity - Contains reflective materials designed to enhance visibility during low light hours.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
SaleBestseller No. 9
ASICS Men's Gel-Cumulus 19 Running Shoe, Grey/Black/Directoire Blue, 8 Medium US
  • I.G.S (Impact Guidance System) Technology: ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • FluidRide Midsole: FluidRide provides the ultimate combination of bounce back and cushioning properties with reduced weight and exceptional durability.
  • Rearfoot and Forefoot GEL Cushioning Systems: Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • Guidance Trusstic System Technology: This Trusstic System integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • Guidance Line Midsole Technology: Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
Bestseller No. 10
ASICS Women's Gel-Cumulus 18 Running Shoe, Aquarium/Flash Coral/Blue Jewel, 6 M US
  • Impact Guidance System (I.G.S) (Running) : ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • FluidRide: FluidRide  provides the ultimate combination of bounce back and cushioning properties with reduced weight and exceptional durability.
  • Rearfoot and Forefoot GEL Cushioning Systems: Attenuates shock during impact and toe-off phases, and allows movement on multiple planes as the foot transitions through the gait cycle.
  • Guidance Trusstic: This Trusstic System:  integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • Seamless Construction

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

ASICS Takes Human-Centric Design To Next Level At 2021 Innovation Summit – Launching Two New Shoes, Optimised For The Most Popular Running Styles

Press release:

ASICS is today announcing not one but two high-performance running shoes that take the power of human-centric design to the next level.

In an industry first, METASPEED™ Sky and METASPEED™ Edge have each been scientifically designed with a distinct type of running style in mind. The new racing shoes help elite athletes to reach the top of their game, because they don’t have to adjust their running style to fit the shoe anymore; instead, ASICS is giving them high-performance shoes that support their running style.

The shoes were unveiled at ASICS’ Innovation Summit 2021 – the brand’s annual showcase of the very pinnacle of new performance sportswear. This year ASICS hosted its first ever, fully personalized experience, taking guests on an interactive virtual reality journey through the past, present and future of the ASICS story and its longstanding commitment to human-centric design. The experience culminated in the grand reveal of its ground-breaking METASPEED™ innovation – the latest era-defining moment in this journey.

METASPEED: Taking human-centric design to the next level

METASPEED™ Sky and METASPEED™ Edge see ASICS set the standard for human-centric design in 2021.

The unique design story behind the two new shoes centers on a crucial insight by scientists at the ASICS Institute of Sport Science (ISS). They recognized that the type of shoes powering the world’s fastest were only favoring one type of runner – STRIDE runners – those with a long-loping gait with large periods spent airborne who increase their speed by extending their stride length.

ASICS research however showed that these shoes do not fully support elite athletes who prefer the second major running style – CADENCE, which features smaller steps made while hovering over the ground with minimal up and down motion. Crucially, these runners increase their speed by both extending their stride length and increasing the number of steps they take per minute.

The sports scientists at the ISS were able to measure that athletes perform better when running in shoes that are optimized for their running style. Addressing the challenge, ASICS has created the METASPEED™ Sky for STRIDE runners and METASPEED™ Edge for those with a CADENCE style – both specially optimized and proven to improve runner performance for each of the two major running styles [1] .

The launch of METASPEED™ Sky and METASPEED™ Edge means that runners will no longer having to adjust their running style to suit the shoe they’re wearing. With initial tests from ASICS already showing the METASPEED™ innovation could help reduce the number of steps for a runner to finish a marathon by over 1.2% [2] , it will give all elite runners the opportunity to reach peak performance.

Kenichi Harano, Executive Officer and Senior General Manager at the ASICS Institute of Sport Sciencesaid: “The METASPEED™ journey began with the simple insight that athletes run faster in shoes are that specially tailored for them. From here – we got to work. Following a lengthy, meticulous research and development process, METASPEED™ Sky and METASPEED™ Edge were born. Optimized for the two most prevalent running styles in elite runners, they are both at the very pinnacle of running innovation. Our initial tests are already showing them to have an impact on the times of the elite runners’ we’ve been working with. That’s why we’re so excited to be unveiling them to the world today.”

Innovation Summit: YOUR LAB, your way

The shoes were announced at ASICS’ first ever fully personalized Innovation Summit. The experience centers on the creation virtual reality world, where every aspect – from the breeze in the trees, to the waves in the water – respond directly to the user’s biodata for a completely tailored experience.

In addition to a LAUNCH area where guests are able to get up close and personal with METASPEED™ and the story behind its creation, other key elements of the experience include:

  1. BRAND LEGACY AREA – A virtual walkthrough that exhibits the defining milestones of ASICS’ commitment to personalized products and innovation throughout history. It begins with the unique design story behind the brand’s first ever basketball shoe, created in 1951 using suction cups, and goes right through to the modern day, showcasing how ASICS’ continued focus on human-centric design helped Sara Hall to her incredible second-place finish at the 2020 London Marathon.
  2. TODAY AND TOMORROW – An opportunity for guests to get hands-on with the latest AI tech that is revolutionizing the present and shaping the future of sports performance. This includes:

· Scutoid Stress Test area – Educating guests on how ASICS is looking to utilize the revolutionary structure and flexible combinations of scutoid technology to provide unparalleled personalised cushioning systems based on individual needs in its future products.

· AI Running Coach – A behind-the-scenes look at how ASICS is working in collaboration with CASIO to develop innovative new smart devices that employ AI as a way of enabling great individualized coaching, giving real-time tips and feedback, personalised to a runner’s own goals.

· Own Last – A VR trial of a ground-breaking new ASICS innovation that will enable runners to scan their feet using a smartphone to create custom-made running shoes, 3D printed to their exact measurements, opening up a whole new world of human-centric design in the future.

President & Chief Operating Officer of ASICS, Yasuhito Hirota said: “At ASICS we are driven by our founding principle: we want to help everyone achieve a sound mind in a sound body through sport. At the heart of this philosophy is an unwavering belief in the power of human-centric design to create products that deliver the perfect balance of peak performance and protection for every kind of athlete. With the pandemic placing huge restrictions on competitive sport across the globe, this longstanding obsession of ours has become supercharged for 2021. This year’s Innovation Summit and launch of METASPEED™ stands as a symbol of our continued commitment to help elite athletes achieve their potential, while cementing ASICS’ status as a pioneer of innovation in the running sector.”

The METASPEED™ Sky will be available globally via the ASICS website and selected specialty retail stores from March 31, 2021. The METASPEED™ Edge will be available from June 4, 2021.

ASICS is also inviting people around the world to experience the new shoes up close and personal like never before – in a virtual innovation lab, complete with a diagnostic tool to understand the type of runner they are.

ABOUT THE PRODUCTS

METASPEED™ Sky

The METASPEED™ Sky racing shoe is designed to help runners go faster by extending their stride length considerably. Stride-type runners take a longer stride once they start increasing their speed. Thanks to an energetic midsole foam and a propulsive carbon plate, runners wearing these shoes will be able to conserve more energy while maintaining their pace at the later stages of the race.

METASPEED™ Edge

The METASPEED™ Edge racing shoe is designed to help cadence-type runners go faster by extending their stride length while allowing them to control cadence more easily. Cadence-type runners increase both cadence and stride as they run faster. Runners wearing these shoes will experience a fast underfoot feel, thanks to the energetic midsole foam and a propulsive carbon plate. These components allow them to elongate their stride and conserve more energy while controlling their pace.

SaleBestseller No. 1
ASICS Men's Gel-Venture 7 Running Shoes, 12, Black/Sheet Rock
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
SaleBestseller No. 2
ASICS Men's Gel-Kayano 27 Running Shoes, 10, Black/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
SaleBestseller No. 3
ASICS Women's Gel-Venture 7 Running Shoes, 8.5, Carrier Grey/Silver
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
SaleBestseller No. 4
ASICS Men's Gel-Nimbus 23 Running Shoes, 10, Hazard Green/Black
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
  • GEL technology cushioning - Provides excellent shock absorption
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FLYTEFOAM technology - Provides lightweight cushioning
  • OrthoLite X-55 sockliner - Improves step-in comfort
Bestseller No. 5
ASICS Men's Gel-Contend 5 Running Shoes, 10.5, MID Grey/Black
  • Mesh upper
  • Rearfoot GEL technology
  • Ortholite X-40 sockliner
  • AmpliFoam midsole
  • ASICS High abrasion rubber outsole
SaleBestseller No. 6
ASICS Men's Gel-Cumulus 22 Running Shoes, 11, White/Black
  • 3D Print Upper - Increases forefoot support and comfort
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
SaleBestseller No. 7
ASICS Men's Gel-Kayano 26 Running Shoes, 9.5, Piedmont Grey/Pure Silver
  • Asics Gel-Kayano 26 022_Piedmont Grey/Pure Silver 9.5
SaleBestseller No. 8
ASICS Men's Gel-Contend 6 Running Shoes, 10.5, Black/Carrier Grey
  • AmpliFoam Midsole - Engineered to maintain durability at softer densities, providing better flexibility, comfort, and platform adaptability ideal for natural running.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
SaleBestseller No. 9
ASICS Men's GT-2000 9 Running Shoes, 10, Carrier Grey/Black
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
SaleBestseller No. 10
ASICS Women's Novablast Running Shoes, 8, Black/Black
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
  • Ortholite Lasting - This lasting material features plush underfoot comfort while providing excellent moisture management and a high level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
  • Reflectivity - Special reflective material designed to enhance safety and visibility in low light conditions
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

ASICS ANNOUNCES NEWEST ADDITIONS TO ENERGY SAVING SERIES WITH LAUNCH OF GLIDERIDE™ 2 AND EVORIDE™ 2

[February 5 2021 – KOBE, JAPAN] – Today, ASICS announces the launch of GLIDERIDE™ 2 and EVORIDE™ 2 models, the newest editions to its popular Energy Saving Series designed to help runners go for longer, faster and easier.

Built on ASICS’ GUIDESOLE™ technology, the new shoes make running feel easier, reflecting ASICS’ ongoing commitment to help everyone achieve a sound mind in a sound body through sport.

GLIDERIDE™ 2

Building on the success of the hugely popular GLIDERIDE™ shoe, GLIDERIDE™ 2 shoe is ASICS’ latest premium, energy saving shoe, offering an even smoother and more cushioned ride.

Once again centered around GUIDESOLE™ technology to deliver superior energy saving for the runner, a key new feature of GLIDERIDE™ 2 shoe is gender-specific tuning, with a lower density foam for a softer feel underfoot offered for female runners – placing ASICS’ spirit of personalization at the heart of the shoe’s updated design.

Meanwhile, a widened midfoot base and reduced underfoot cutouts offer a smoother transition from heel-strike to toe-off for greater running efficiency. A newly engineered 3D-printed mesh delivers an improved upper fit and added comfort from the first mile to the last.

EVORIDE™ 2

EVORIDE™ 2 shoe is ASICS’ lighter, more affordable energy saving shoe. Building on the success of last year’s EVORIDE™ shoe, the shoe’s updated design features a lower density FLYTEFOAM™ material. This makes it more lightweight with an even softer feel than its predecessor.

EVORIDE™ 2 shoe is also based on ASICS’ GUIDESOLE™ technology, helping runners propel forward more easily at toe-off through a specially-designed angled midsole that provides extra support at the ankle. What’s more, GLIDERIDE™ 2 is perfect for more environmentally conscious runners too, with approximately 20% of the shoe’s upper made using recycled material.

KENICHI HARANO, Executive Officer, Senior General Manager, Institute of Sport Science at ASICS said: “In 2021 and beyond, everything we do will be geared towards championing the positive impact of sport on mental wellbeing and inspiring people all over the world to achieve a sound mind in a sound body. As we continue to invite runners all over the world to experience the uplifting power of sport by moving their mind at sunrise, launching the next generation of our popular GLIDERIDE™ and EVORIDE™ silhouettes is the latest step on this journey. There’s no better way to experience the two shoes’ incredible energy saving benefits than joining us on this mission and moving your mind at sunrise.”

Both GLIDERIDE™ 2 ($150) and EVORIDE™ 2 ($120) models are available for men and women from ASICS retail, online stores and specialist running outlets globally from February 5, 2021.

SaleBestseller No. 1
ASICS Men's GlideRide Running Shoes, 11, Black/Pure Gold
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
SaleBestseller No. 2
ASICS Women's GlideRide Running Shoes, 9.5, Polar Shade/Grey Floss
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 3
ASICS Women's Glideride 2 Running Shoes, 7.5, French Blue/Digital Aqua
  • Engineered mesh upper improves breathability -
  • 3D print on the upper improves support -
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • FLYTEFOAM Technology - Provides lightweight cushioning
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
Bestseller No. 4
ASICS Men's Glideride 2 Running Shoes, 11.5, French Blue/Hazard Green
  • Engineered mesh upper improves breathability -
  • 3D print on the upper improves support -
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • FLYTEFOAM Technology - Provides lightweight cushioning
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
SaleBestseller No. 5
ASICS Women's Glideride Running Shoes, 9, Black/Graphite Grey
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 6
ASICS Women's Glideride 2 Running Shoes, 10, Cream/Putty
  • Engineered mesh upper improves breathability -
  • 3D-print overlays improve support -
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • FLYTEFOAM Technology - Provides lightweight cushioning
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
Bestseller No. 7
ASICS Women's Glideride 2 Lite-Show Running Shoes, 7, French Blue/LITE-Show
  • Engineered mesh upper improves breathability -
  • 3D-print overlays improve support -
  • FLYTEFOAM Technology - Provides lightweight cushioning
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
Bestseller No. 8
ASICS Men's Glideride 2 Lite-Show Running Shoes, 12, French Blue/LITE-Show
  • Engineered mesh upper improves breathability -
  • 3D print on the upper improves support -
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • FLYTEFOAM Technology - Provides lightweight cushioning
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
Bestseller No. 9
ASICS Men's Glideride 2 Running Shoes, 9, Cream/Putty
  • Engineered mesh upper improves breathability -
  • 3D print on the upper improves support -
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • FLYTEFOAM Technology - Provides lightweight cushioning
  • FLYTEFOAM Technology - Provides lightweight cushioning
SaleBestseller No. 10
ASICS Men's Glideride Running Shoes, 9.5, Black/Graphite Grey
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.

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ASICS ANNOUNCE THE LATEST ADDITION TO THE LEGENDARY GEL-KAYANO™ COLLECTION – THE GEL-KAYANO™ LITE SHOE

[Oct. 2, 2020 – KOBE, JAPAN] – Today, ASICS are proud to announce the launch of the GEL-KAYANO™ Lite shoe. It offers long-distance runners a shoe designed for stability and performance, making it easier to go further, perform better and reduce load on the foot, while reducing weight so they can keep on experiencing the benefits of movement.

ASICS is continuing to listen to runners needs during this unprecedented time. We’re on a mission to make it easy for everyone to experience the mental and physical benefits of movement. With the GEL-KAYANO™ Lite, ASICS brings the lightest ever shoe in GEL-KAYANO™ series, making it the recommended choice for long distance runners. This latest innovation as ASICS also embodies a more eco-friendly design, featuring an engineered mesh upper that was formed with recycled materials.

The new GEL-KAYANO™ Lite delivers comfort, stability and protection, while reducing weight. ASICS are constantly improving and enhancing the GEL-KAYANO™ series, the new Lite editions in the legendary line will offer additional products within the KAYANO™ family, to ensure every runner’s needs are continuing to be met. The new GEL-KAYANO™ Lite shoe features a sustainable midsole compound that provides excellent bounce and responsiveness keeping runners agile over longer distances. The new shoe uses fewer componentry and resources to produce the design making it almost 30 grams lighter in weight [1] .

What’s more, the GEL-KAYANO™ Lite is designed to provide maximum comfort and protection. The 3D SPACE CONSTRUCTIONTM improves stability while maintaining cushioning, and the flared midsole shape helps support runners whose feet roll inward excessively (overpronate) for a more efficient ride. Additionally, the wider base nets in the shoe’s heel and forefoot provide more surface area to create a stable landing and toe-off.

Keishi Kitamoto – designer of the GEL-KAYANO™ LITE says: “Light was the keyword that we used for design inspiration. In this shoe we wanted to adapt the original GEL-KAYANO™ model with a more simplified and sustainable approach. In the GEL-KAYANO™ LITE shoe, I focused on the idea of one unified system and minimal materials to provide stability and protection while reducing the weight of the shoe”.

Despite the ongoing pandemic restrictions, ASICS research shows that globally 7 in 10 (68% globally; 54% in UK) people are more driven than ever to return to their physical peak [2] . The ASICS World Ekiden 2020 comes in direct response to the ever-changing needs of runners and sports fans, bringing together runners of every level to run as a team and achieve a collective goal – the marathon. The GEL-KAYANO™ Lite is a soft and lightweight shoe with the stability needed to stand up to a ton of miles making it a great choice for the ASICS World Ekiden 2020.

The GEL-KAYANO™ Lite™ will be available globally for men and women from ASICS retail, online stores and specialist running outlets. Visit the product videos: the tech video: GEL-KAYANO™ Lite Tech & the sustainability-focused video: GEL-KAYANO Lite™ Sustainability and www.ASICS.com for more information.

SaleBestseller No. 1
ASICS Men's Gel-Kayano 27 Running Shoes, 11, Sheet Rock/Magnetic Blue
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
SaleBestseller No. 2
ASICS Women's Gel-Kayano 27 Running Shoes, 8.5, Sheet Rock/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 3
ASICS Men's Gel-Kayano 28 Running Shoes, 10, Piedmont Grey/Thunder Blue
  • Engineered mesh upper improves breathability -
  • Redesigned external heel counter helps keep the foot stable and provide a more comfortable stride -
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • 3D SPACE CONSTRUCTION - Improves compression and cushioning at footstrike and reduces pronation
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
Bestseller No. 4
ASICS Women's Gel-Kayano 28 Running Shoes, 9, White/Thunder Blue
  • Engineered mesh upper improves breathability -
  • Redesigned external heel counter helps keep the foot stable and provide a more comfortable stride -
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • 3D SPACE CONSTRUCTION feature improves compression at footstrike -
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
SaleBestseller No. 5
ASICS Women's Gel-Kayano 26 Running Shoes, 9.5, Black/White
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • Trusstic System technology - Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
SaleBestseller No. 6
ASICS Women's Gel-Kayano 27 MK Running Shoes, 10, Black/Carrier Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
SaleBestseller No. 8
ASICS Men's Gel-Kayano 26 Running Shoes, 8, Piedmont Grey/Pure Silver
  • Asics Gel-Kayano 26 022_Piedmont Grey/Pure Silver 8
SaleBestseller No. 9
ASICS Men's Gel-Kayano 27 MK Running Shoes, 10.5, Black/Carrier Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 10
ASICS Women's Gel-Kayano 27 Lite-Show Running Shoes, 7.5, White/Pure Silver/LITE Show
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
  • Gender Specific Trusstic - Specifically designed trusstic system to cater to the differences in male and female biomechanics
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

ASICS ANNOUNCE THEIR LATEST PRODUCT INNOVATION – THE GT-2000™ 9 SHOE PROMISING ENHANCED FIT AND FEEL FOR RUNNERS

ASICS ANNOUNCE THEIR LATEST PRODUCT INNOVATION – THE GT-2000™ 9 SHOE PROMISING ENHANCED FIT AND FEEL FOR RUNNERS

· ASICS’ latest shoe – the GT-2000™ 9 – combines advanced features to deliver enhanced fit and comfort from the get-go

· As the 28th edition of the hugely popular GT-2000™ series, this model combines and reimagines product features right from the sole to the upper mesh, providing support runners can trust

[Oct. 2, 2020 – KOBE, JAPAN] – Today, ASICS are excited to announce the launch of the GT-2000™ 9 shoe promising runners a stable, responsive ride and a more efficient transition from footstrike to toe-off.

The GT-2000™ 9 model is a versatile shoe specifically designed to provide comfort and support whilst delivering stability for advanced performance. The versatility of the GT-2000™ 9 means it is also an excellent choice for a long run, a tempo run and an interval work-out.

The new GT-2000™ delivers enhanced fit and feel

With the new GT-2000™ 9, ASICS have combined innovative features for an enhanced fit and feel. The new soft and lightweight one-piece mesh is constructed with no sew overlays reinforcing the upper shoe, especially over the arch, for added stability and support runners can feel. This is complemented by new ORTHOLITE™ lasting for advanced step-in and all-round foot comfort.

And that’s just the start – GT-2000™ 9’s FLYTEFOAM™ midsole is lighter and more durable than traditional midsole foams meaning wearers enjoy a cushioned and supportive feel throughout the gait cycle, while rearfoot GEL™ technology absorbs shock with every landing. Also, heel holding improves approximately 50% while running, which provide the runners with a more comfortable ride to support their performance [1] .

When it comes to performance, the GT-2000™ 9 provides advanced stability for run efficiently. The pioneering DYNAMIC DUOMAX™ technology helps support runners whose feet roll inward too much (overpronate) for a more efficient ride.

US Elite ASICS runner, Johnny Gregorek says “The GT-2000™ series provides a balance of cushioning and support that I need – I have a mild pronation and mid-foot strike in my stride and the GT-2000™ perfectly accounts for those elements and creates a nice and even forward roll for my foot”.

ASICS continue to respond to runners changing needs

The GT-2000™ 9 launch comes amidst the ongoing COVID-19 pandemic. Ongoing research conducted by ASICS shows that globally, 7 in 10 (68% globally; 54% in UK) people are more driven than ever to return to their physical peak. Fitness-tracking app Runkeeper™ continues to see increases with users – with a 113% increase in registrations globally year to date vs the same time period in 2019. ASICS is committed to meeting runners’ needs – both during this pandemic and beyond.

ASICS believes in a Sound Mind in a Sound Body now more than ever. We know from our ongoing research that as the months have passed runners are missing the motivation and connection they get from team events. 42% of people who exercise regularly are finding it difficult to stay motivated as they don’t have a goal to work towards at the moment. ASICS have responded with the new ASICS World Ekiden 2020: the ultimate team challenge that will see teams of up to six people from all over the world come together to complete a combined marathon in the fastest possible time. A specially created virtual race platform will vividly bring to life the connection and motivation of team competition at a time of physical distancing, helping runners of abilities stay connected with the sport and their wider community.

The ASICS World Ekiden 2020 is open to all with distances that attract all levels of runner. To take part, runners simply sign up for free from 1 October 2020, using ASICS Runkeeper™. Teams must complete their relay race between 11th and 22nd November 2020. For expert advice, training plans and more information about how to run, follow #RunToFeel or visit asics.com/mk/run-to-feel

The GT-2000™ 9 will be available globally for men and women from ASICS retail, online stores and specialist running outlets. Visit the product video: GT-2000 9 and www.ASICS.com for more information.

SaleBestseller No. 1
ASICS Men's GT-2000 9 Running Shoes, 11, Carrier Grey/Black
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
SaleBestseller No. 2
ASICS Women's GT-2000 9 Running Shoes, 8.5, MAKO Blue/Grey Floss
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
SaleBestseller No. 3
ASICS Men's GT-2000 8 Running Shoes, 10.5, Grand Shark/Black
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle
  • FLYTEFOAM Midsole Technology - Our FLYTEFOAM technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support
  • Trusstic System technology - Reduces the weight of the sole unit while retaining the structural integrity of the shoe
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability
SaleBestseller No. 4
ASICS Women's GT-2000 8 Running Shoes, 7, Black/Rose Gold
  • REARFOOT AND FOREFOOT GEL TECHNOLOGY CUSHIONING SYSTEM - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FLYTEFOAM MIDSOLE TECHNOLOGY -Our Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • ENGINEERED MESH UPPER -Multi-directional mesh material improves ventilation and stability.
  • DYNAMIC DUOMAX SUPPORT SYSTEM -This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • TRUSSTIC SYSTEM TECHNOLOGY -Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
SaleBestseller No. 5
ASICS Women's GT-2000 9 G-TX Running Shoes, 8.5, Black/Digital Grape
  • GORE-TEX Upper - Waterproof and breathable upper designed to protect the foot during extreme weather conditions.
  • No-sew overlays improve support -
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FLYTEFOAM Technology - Provides lightweight cushioning
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
SaleBestseller No. 6
ASICS Men's GT-2000 9 Trail Running Shoes, 11, Black/Digital Aqua
  • Engineered mesh upper improves breathability -
  • No-sew overlays improve support -
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FLYTEFOAM Technology - Provides lightweight cushioning
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
Bestseller No. 7
ASICS Men's GT-2000 9 Lite-Show Running Shoes, 14, French Blue/LITE-Show
  • Engineered mesh upper improves breathability -
  • No-sew overlays improve support -
  • LITE-SHOW technology - Improves visibility in low light conditions.
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FLYTEFOAM Technology - Provides lightweight cushioning
Bestseller No. 9
ASICS Women's GT-2000 8 Trail Shoes, 9.5, Peacoat/SEA Glass
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle
  • FLYTEFOAM Midsole Technology - Our FLYTEFOAM technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support
  • Trusstic System technology - Reduces the weight of the sole unit while retaining the structural integrity of the shoe
SaleBestseller No. 10
ASICS Women's GT-2000 7 Running Shoes, 6.5, Peacoat/Silver
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
  • SpevaFoam Midsole Material - Improves bounce back characteristics and decreases midsole breakdown.
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

New ASICS DYNABLAST™ adds some fun to every run

Press release:

· Latest addition to the popular BLAST BEYOND series offers outstanding performance and protection alongside a faster, lighter, bouncier ride

· With more people running than ever before [1] , ASICS newest addition to the BLAST BEYOND series helps put a spring in the step of a new generation of runners.

[28th August 2020 – KOBE, JAPAN] – The DYNABLAST™ is a performance shoe offering runners a faster, lighter, bouncier ride. Based on ASICS’ trademark human-centric design, it is made for anyone looking to add some fun to their run and put an extra spring in their step.

The launch of the DYNABLAST™ comes at a time when more people than ever are falling in love with running. Inspired by the need to escape the challenges of life during the ongoing COVID-19 pandemic, more people are clocking up more strides, more often. Fitness-tracking app, ASICS Runkeeper™, continues to see increases with users – with a 113% increase in registrations globally year to date vs the same time period in 2019, while, according to ASICS’ own research [i] in 12 countries, 73% of runners globally now say exercise is something they look forward to during the week. With 66%, saying that running is the best form of physical exercise that they can do right now.

Following on from the successful launch of the NOVABLAST™ running shoe, ASICS have answered the call of runners, by adding another shoe to the range, the DYNABLAST™. As the latest addition, the DYNABLAST™ features FLYTEFOAM™ Blast technology in

in the midsole for a lightweight, responsive feel. Underfoot cut-outs in the outsole also work with the midsole foam to put extra bounce into every stride. With its fast, bouncy, energetic feel, the DYNABLAST™ is a recommended shoe for a new generation of runners who look forward to their runs as a fun, uplifting experience.

Elsewhere, an engineered mesh upper increases breathability and creates a “barely there” feel, while the knit upper provides a comfortable fit and outstanding support without the bulkiness of stitched or welded overlays.

Kenichi Harano, Executive Officer and Senior General Manager at ASICS Institute of Sport Science, said: “ASICS was founded on a mission to help everyone achieve a sound body in a sound body through movement. With people increasingly using running to alleviate the pressures of life right now, that mission has never been more important. We’re committed to meeting runners’ changing needs both during this pandemic and beyond. The DYNABLAST™ is one of the many ways we are delivering the experiences and products we know runners want, helping the world keep on running.”

As well as improving and introducing new shoes that aim to elevate the running experience, ASICS have designed an app that turns the rhythm of a run into a track in real-time called the ASICS Run Mixer. The app works best with the ASICS BLAST family range of shoes and enhances the joy and fun of running by creating bespoke track based on a runners very own running rhythm. The rhythms generated can be shared and runners can challenge one another to produce something even better. Runners can download the app for free from the App Store or Google Play.

ASICS DYNABLAST will be available globally for men and women from ASICS retail, online stores and specialist running outlets from 28 August 2020 at an RRP of $100. Visit www.ASICS.com and video [ASICS DYNABLAST™ ] for more information.

Advertisement:

SaleBestseller No. 1
ASICS Men's Dynablast Running Shoes, 11, Black/Lime Zest
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • Solid Rubber Outsole - Provides enhanced durability and traction.
  • EVA Sockliner - Removable sockliner that provides cushioning performance.
SaleBestseller No. 2
ASICS Women's Dynablast Running Shoes, 8.5, Piedmont Grey/Sheet Rock
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • Solid Rubber Outsole - Provides enhanced durability and traction.
  • EVA Sockliner - Removable sockliner that provides cushioning performance.
Bestseller No. 3
ASICS Women's Dynablast Running Shoes, 8, Lichen Rock/Champagne
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • Knit upper -
  • Underfoot cutouts provide excellent bounce -
  • Solution Dye Sockliner - Sockliner is produced with a solution dyeing process that reduces water usage and carbon emissions
  • Recycled Material Upper - At least 20% of the primary material of the shoe's upper is made with recycled materials to reduce waste and carbon emissions.
SaleBestseller No. 5
ASICS Women's Dynablast Running Shoes, 11, White/Ginger Peach
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • Solid Rubber Outsole - Provides enhanced durability and traction.
  • EVA Sockliner - Removable sockliner that provides cushioning performance.
Bestseller No. 6
ASICS Dynablast 2 Men's Running Shoe Size: 13 US
  • Material: Synthetic
  • Internal Material: Synthetic
  • Heel Height: 28 mm
  • Heel Toe Differential: 28 16 mm
  • Running Shoe Category: A3 Maximum Cushioning
Bestseller No. 7
ASICS Men's DYNABLAST 2 Running Shoe, Glacier Grey/Thunder Blue, 10 UK
  • Material: Synthetic
  • Internal Material: Synthetic
  • Heel Height: 28 mm
  • Heel-Toe Differential: 28-16 mm
  • Running Shoe Category: A3 - Maximum Cushioning
SaleBestseller No. 8
ASICS Men's Novablast Running Shoes, 11, Black/Black
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
  • Ortholite Lasting - This lasting material features plush underfoot comfort while providing excellent moisture management and a high level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
  • Reflectivity - Special reflective material designed to enhance safety and visibility in low light conditions
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
SaleBestseller No. 9
ASICS Women's Roadblast Running Shoes, 10, Black/Orchid
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • AmpliFoam Midsole - Engineered to maintain durability at softer densities, providing better flexibility, comfort, and platform adaptability ideal for natural running.
  • Solid Rubber Outsole - Provides enhanced durability and traction.
  • Gender Specific Upper - Knit pattern that takes on the natural splay of men's and women's foot shapes.
SaleBestseller No. 10
ASICS Women's Gel-Excite 7, Polar Shade/White, 7.5 Medium
  • Amplifoam midsole
  • Technical mesh upper provides airflow to keep your feet dry
  • OrthoLite Impressions sockliner provides responsive cushioning for comfort
  • Rearfoot GEL Cushioning System Attenuates shock during impact phase and allows for a smooth transition to midstance

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ASICS announces groundbreaking performance face cover that gives runners breathing room to maintain their edge

Press release:

The ASICS RUNNERS FACE COVER has been designed by the ASICS Institute of Sport Science (ISS) specifically for runners with performance, comfort, and protection at the core of the design

● The face cover employs cutting-edge design features and pioneering technology that give runners space to breathe with comfort so they can perform at their best

● The face cover has been designed in direct response to major concerns about how to run safely as lockdown eases, with ongoing global research [1] by ASICS revealing that 66% globally of regular exercises avoid certain routes or spaces to maintain social distance with others

[29 JULY 2020 – KOBE, JAPAN] – Today, ASICS is excited to announce a revolutionary face cover for runners – the ASICS RUNNERS FACE COVER. 

Created specifically for runners by world-renowned scientists, engineers and designers at the ASICS Institute of Sport Science (ISS), the face cover pairs cutting-edge design with innovative air vents that give runners the room to breathe comfortably, while preventing the spread of droplets. The face covers quick-drying material helps cool the air that reaches its interior.

Together the unique, innovative design and cutting-edge materials allow runners of all levels to exercise without compromising performance or protection. Tests [2] show that the ASICS RUNNERS FACE COVER significantly improves breathability and comfort with runners feeling little to almost no difference from wearing no mask. Importantly, this is maintained even when running at higher speed where conventional masks inhibit performance.

Kenichi Harano, Executive Officer and Senior General Manager at the ISS said: “We know how important it is for runners to protect themselves and others when running, but also that many find face covers uncomfortable and restrictive. So, we created the ASICS RUNNERS FACE COVER, uniquely designed for runners with cutting-edge technology. The innovative design gives runners room to breathe comfortably while performing at their physical peak.”

The new ASICS RUNNERS FACE COVER will be available to runners globally from mid-September at a retail price of 40 USD. To find out more about the ASICS RUNNERS FACE COVER and register your interest for when this product is available, please visit ASICS RUNNERS FACE COVER .

A pioneering approach to design

The ASICS RUNNERS FACE COVER is not like any other sports accessory on the market. Yasuhito Hirota, President & Chief Operating Officer, ASICS, says: “When I used to run with a normal mask it was hard to breathe, but with this mask I was able to run very comfortably”. While other approaches rely solely on the breathability of materials, the ASICS RUNNERS FACE COVER combines this with an innovative design that gives runners the space to breathe comfortably within the face cover. This groundbreaking approach means that runners of every level can strive for their best performance with the confidence that they are staying protected.

Scientists at the ISS have responded to the unique needs of runners with a series of technologies and design features including:

● Interior Space

The unique curved structure creates more room inside the face cover to allow for easier breathing when running.

● Strategically Placed Air Vents

Air vents innovatively placed on the face cover provide unobstructed airflow while preventing the spread of droplets. 

● Quick-drying, Washable Fabric

Cutting-edge material cools the air flowing into the mouth, improving breathability and comfort. The water repellent, washable fabric makes cleaning easier.

● Comfort Fit

Specifically designed to accommodate a wide range of faces with an adjustable cord to ensure fit– helping prevent fog build-up when wearing glasses.

● Sustainable Design

Produced with approximately 31% recycled materials.

ASICS continues to listen to runners of all levels to keep them motivated and protected in a world coming out of lockdown

With the ASICS RUNNERS FACE COVER, ASICS is continuing to listen to runners needs at this time. Ongoing research conducted by ASICS shows that globally, 7 in 10 (68% globally) people are more driven than ever to return to their physical peak.

However, 8 in 10 (79% globally) of regular exercisers we surveyed said wearing a face cover when running is not a comfortable experience because it is hard to breathe and irritates the skin. The ASICS RUNNERS FACE COVER is designed specifically to address the need for a face cover while running that offers comfort as well as performance and protection, with 5 in 10 runners (53% globally) saying they would feel more comfortable about their safety wearing a face cover while exercising.

Yasuhito Hirota further explains: “At ASICS, listening to our runners and understanding their changing needs lies at the heart of everything we do. There is lots more we can learn from the running community as lockdown eases across the globe, and we will continue to evolve our products and services to meet their future needs.”

Get Involved

For expert advice, training plans and more information about how to run, people can follow #RunToFeel or visit asics.com. 

To find out more about the ASICS RUNNERS FACE COVER and register your interest for when this product is available, please visit ASICS RUNNERS FACE COVER.

HELPING THE WORLD RUN

ASICS is helping the world maintain its newfound love of running through a series of initiatives aimed at helping people continue to stay safe and motivated in a world coming out of lockdown. These include:

● Offering free access to the ASICS Studio™ at-home workout app for everyone through to the end of August 2020

● Highlighting running in people’s lives by calling on them to share how they stay motivated via #RunToFeel

● Providing additional training content and guidance from ASICS FrontRunner community and athletes

ABOUT OUR COVID-19 RESPONSE

We consider the health and wellbeing of our athletes, customers and staff as our top priority, and we took the decision months ago to close our retail stores and offices in affected markets around the world. Medical professionals say that in the current situation movement is very important to ensure everybody’s mental and physical wellbeing. We believe in the power of sport to uplift us all, and in times like this it has never been as important to help everyone achieve a sound mind in a sound body. We will continue to do all we can to help the world achieve that goal.


[1] ASICS 2020 Pulse Survey: a live study of 1,250 regular exercisers in total across five markets that explores how people are feeling about returning to fitness and their current safety concerns/challenges. Conducted by Edelman Intelligence

[2] Tests conducted at ASICS Institute of Sport Science in Kobe, July 2020 compared ASICS Runner Face Cover with Conventional Non-Woven masks. Results demonstrate improved breathability and comfort at speeds both above and below AT (anaerobic threshold) using the perception scale.

Advertisement:

SaleBestseller No. 1
ASICS Standard FACE MASK, Brilliant White/Performance Black, Large
  • A resin bone at the center of the mask, keeps the shape of the mask while wearing it, allowing airflow to easily flow through.
  • Soft, knit, performance fabric, is comfortable against the skin. It dries quickly and is easy to wash and clean
  • Filter pocket
  • Reflective logo at the bottom left corner
Bestseller No. 2
Borgasets Breathable Face Mask for Men Women Youth Black Adjustable Reusable Comfort Sport Mask Full Washable Safety Exercise Face Masks for Gym Home Office Work Outdoors Black 2 Pack
  • REUSABLE BREATHABLE SPORT MASK: powered by Fast-Drying Heat-Release technology materials, helps keep you dry by releasing excessive heat & moisture buildup - so you can stay comfortable all year-round, face mask are designed for extensive wear, allows adults and kids to wear their Kid's Mask all day without irritation or discomfort.
  • MAXIMUM COMFORT: Our breathable, sweat-managing fabric transfers moisture away from your body keeping you feeling fresh & dry, when kids or adults, great for working out at the gym, outdoor, running, cycling, school, grocery shopping, work, daily use, or anytime you want protection!
  • ADJUSTABLE STRAP: Fits Most Adults and youth The face mask comes equipped with adjustable elastic band ear straps to ensure a perfect and secure fit that doesn't pull on your ears while wearing.
  • WASHABLE & REUSABLE: The Face Mask is machine washable (cold water only!), allowing you and your child to reuse multiple times - no more uncomfortable disposable masks, it make you to save money.
  • MULTI-LAYER DESIGN constructed with a 2-layer design to keep you covered. Reusable / Washable / two layers / Easy Breathable lining layer
Bestseller No. 3
QueensFace Mesh Dot Breathble Outdoor Riding Running Face Mask (Gray)
  • 1 Pack
  • Light weight,
  • Breathable with mesh dot
  • Washable
  • for running riding wind/dust/suns proof
Bestseller No. 4
Mission Adjustable Sport Mask- Adjustable Strap for Custom Fit, Face Cover, Breathable Fabric, Reusable & Machine Washable, Multi-Layer Design- Navy
  • MISSION ADJUSTABLE SPORT MASK powered by VaporActive heat-release technology, helps keep you dry by releasing excessive heat & moisture buildup - so you can stay comfortable all year-round. The face mask has a low-profile construction that is soft, breathable, and easy to wear. It is also reusable and machine washable.
  • MAXIMUM COMFORT Our breathable, sweat-managing fabric transfers moisture away from your body keeping you feeling fresh & dry. The mask is soft and has a lightweight fabric design making it easy to wear.
  • MULTI-LAYER DESIGN constructed with a multi-layer design to keep you covered. This face mask provides coverage for your nose, mouth, & chin.
  • ADJUSTABLE STRAP for a custom fit. The adjustable elastic band on the back can be as small as 4” and as wide as 7” when relaxed not stretched. You can also utilize the band when you are not covering your face and wear it around your neck. comfortably on neck and will not fall on the ground or get lost. Pull it up when you need it, pull it down when you do not.
  • GREAT FOR Working out at the gym, running, cycling, school, grocery shopping, work, daily use, or anytime you want protection
Bestseller No. 5
Workout Sports Face Mask Breathable Washable Adjustable Athletic Exercise Masks Gym for Adult Women Men Youth Black 3 pcs
  • 【Cooling Quickly】 2 layer Technology breathable cooling polyester fabric, imported, machine washable, lightweight, soft comfortable, when adult or youth exercise, cooling down quickly.
  • 【Masks Specially Designed for Sports】 Sport mask is designed to be worn all day & when playing sports. You will have the best exercise experience with breathable, thin and comfortable mask.
  • 【Suitable for most adults and youth masks】 Earring is adjustable, adjustable ear straps can adjust the size of the mask according to the shape of the face.
  • 【Ideal for Daily Use Masks】:This sports mask can be used in many indoor and outdoor situations.Such as walking, skiing, running, biking, traveling, climbing, fitness, running, shopping, working, school, workout, gym, home and other daily use.
  • 【Best Customer Service】:Care: Wash before first use. Machine wash cold. Do not bleach. Do not dry clean. If you have any question.Please feel free to contact us and we will try our best to solve your problem in 24 hours.
SaleBestseller No. 6
Gildan Adult Reusable Everyday 2-Layer Cotton Face Mask, Black (24 Pack), Adult: 5.75" x 8" (7" ear loops)
  • Pack of 24
  • Machine Washable and Reusable
  • The CDC recommends use of cotton or cloth face coverings in public to reduce community spread by asymptomatic persons
  • 2-layer protective construction, intended for everyday wear
  • Soft, cotton covered elastic ear loops and chin pleat ensure a stay-put fit
Bestseller No. 7
Bloch Soft Stretch Reusable Face Mask (Pack of 3), Black, Adult
  • PACK of THREE
  • Two layers of high density, odor resistant soft stretch fabric
  • Adjustable stoppers for ear loops
  • Contours to your face for a perfect fit
  • Washable and reusable: Machine wash with mild soap (including before first usage) & air dry. For best results, do not tumble dry or use bleach
Bestseller No. 8
Modenna Face Mask Disposable Blue 50Pcs
  • Package - 50 pcs
  • Imported
  • 3-ply, with a melt-blown polypropylene filtration layer.
  • This is a general use face mask.
Bestseller No. 9
ASICS Men's Cushion Low Cut (3 Pack), Black, Large
  • Engineered mesh on top of foot provides breathability
  • Plush cushioning through sole
  • Moisture management
Bestseller No. 10
i play. by green sprouts Reusable Face Mask, Navy, Youth/Adult Small
  • EVERYDAY COVERAGE FOR ESSENTIAL ERRANDS—Our reusable cloth face mask encourages healthy hygiene to keep hands away from the nose and mouth while in public spaces.
  • 10% DONATED!—10 percent of all green sprouts Reusable Face Masks sold are donated to groups and organizations dedicated to helping those in need.
  • ACTIVATED CARBON LAYER—Our face mask with activated carbon inner layer keeps fresh air flowing through the mask for comfortable wear.
  • WATER-RESISTANT OUTER LAYER AND WICKING LINING—Water-resistant outer layer helps block moisture for comfort.
  • STRUCTURED, LIGHTWEIGHT AND BREATHABLE DESIGN—Structured design with lightweight material and breathable wicking lining for a smooth and snug fit.

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ASICS wins top prize for advanced carbon technologu behind its first spikeless track shoe, METASPRINT™


RELEASE DATE: 2020.05.14
[Paris, 13th May 2020] Today, at a virtual ceremony in Paris, ASICS was announced the winner of the JEC World Composites Innovation Awards in the Sports and Health care category. The prestigious award was granted by an international jury for the advanced molding technology behind ASICS new spikeless track shoe, METASPRINT™, designed to improve speed over short distance.

The new CFRTP (Carbon Fiber Reinforced Thermoplastics) technology was developed by scientists at ASICS Institute of Sport Science in Kobe. In collaboration with a close team of cross-industry partners, they discovered a new usage for composite materials to advance track shoe development.

Traditionally, sprinters have relied on spikes to gain traction. However, by using the new CFRTP manufacturing technology to mold the sole of the METASPRINT™, ASICS have revolutionized what a track shoe can look like. The new honeycombed carbon fiber outsole removes the spikes to make the traction of the shoe to the track more efficient, so sprinters are able to exert higher propulsion with every step.

Over short distances, where every millisecond saved count, the METASPRINT™ shoe has been shown to improve speed. Tests conducted [1] by ASICS Institute of Sport Science showed that with this technology, runners were able to go up to 0.048 seconds faster over a 100m sprint.

Commenting on the importance of the new technology for the future of ASICS and the sports industry Kenichi Harano – Executive Officer, Senior General Manager, ASICS Institute of Sport Science, says: “CFRTP composite material has been studied by various industries for its very resilient and light qualities. On behalf of ASICS and our close cross-industry partners, we are delighted to be able to accept such a prestigious award and bring this technology to the sports industry. Not only can it help athlete performance, but it can also improve sustainability. The manufacturing method of this technology allows recycling of the unused fragments, thus reducing the waste.

At ASICS it is our mission to create intelligent sports technology that both protects and supports athletes of all abilities to perform at their best. We are committed to continue our effort to develop sustainable, high-quality technologies like this one for the applications of wider sports usage including footwear and other equipment.”

Advertisement:

SaleBestseller No. 1
ASICS Unisex Hyper Sprint 7 Track & Field Shoes, 11, Black/White
  • EVA Sockliner -
  • Removable Sockliner - A sockliner which can be removed to accommodate a medical orthotic.
  • Removable Spikes - Allows the athlete to customize spike configuration and replace worn elements.
Bestseller No. 2
ASICS Men's Hypersprint 6 Track & Field Shoes, 12, White/Black/Snow
  • Increased durability and traction on all surface.
  • Lightweight, comfortable and breathable, enhancing performance and fit.
  • For stability and flexibility. Board lasting in the heel and slip lasting in the forefoot.
  • EVA Heel Pad
SaleBestseller No. 3
ASICS Unisex Hyper MD 7 Track & Field Shoes, 12, Black/White
  • EVA Midsole -
  • EVA Sockliner -
  • Removable Sockliner - A sockliner which can be removed to accommodate a medical orthotic.
  • Removable Spikes - Allows the athlete to customize spike configuration and replace worn elements.
SaleBestseller No. 4
ASICS Men's Gel-Venture 6 Running Shoe, Black/Black, 9 Medium US
  • Rearfoot GEL Cushioning System: Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Removable Sockliner: A sockliner which can be removed to accommodate a medical orthotic.
  • Removable Sockliner: A sockliner which can be removed to accommodate a medical orthotic.
  • Trail Specific Outsole: Reversed lugs provide uphill and downhill traction on all types of terrain.
  • AHAR Outsole: Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
SaleBestseller No. 5
ASICS Women's Freak 2 Cross-Country Running Shoe, Hot Pink/Black/Neon Lime, 10 M US
  • Trusstic System: Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
SaleBestseller No. 6
ASICS Men's Gel-Venture 7 Running Shoes, 9.5, Black/Sheet Rock
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
SaleBestseller No. 7
StillCool Running Speed Training, 56 inch Speed Drills Resistance Parachute Running Sprint Chute Soccer Football Sport Speed Training, Black
  • 56" diameter, it can provide 25-35 lbs of resistance
  • Experiments show that the speed increases, the resistance provided by the resistance parachute increasing.
  • Withe drag chute, you can do strength training and speed training at the same time. Through this exercise, can improve the ability of the user's acceleration, muscle endurance, and enhance the ability to adjust the direction of the high-speed running.
  • You can tie two or more resistance parachute to improve sport effect.
  • Fully functional unit includes parachute and belt with velcro closure,Easily folds down to fit in the carrying bag included.
Bestseller No. 8
ASICS Gel-Excite 4 Women's Running Shoe, Grape/Silver/Begonia Pink, 8 M US
  • Imported
  • Rubber sole
  • Shaft measures approximately Low-Top" from arch
  • Rearfoot GEL Cushioning System: Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Removable Sockliner: A sockliner which can be removed to accommodate a medical orthotic.
Bestseller No. 9
ASICS Women's Gel-Venture 5 Frost Gray/Silver/Soothing Sea Running Shoe 9 M US
  • Rugged neutral runner in mesh with bright overlays
  • GEL Cushioning System
  • Removable foam sockliner accommodates orthotics
  • Trail-specific outsole with multisurface traction
  • High-abrasion rubber
SaleBestseller No. 10
ASICS Women's Gel-Venture 7 Running Shoes, 9, Black/Silver
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.

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New ASICS NOVABLAST™. Shoe puts a spring in runners’ steps

Press release:

With its lightweight design, the new NOVABLAST™ gives an energetic underfoot feel that suits a younger runner looking for a springy, fun experience

[Tuesday, 25 February 2020 – KOBE, JAPAN] – With a unique design in the ASICS line of performance running shoes, the new ASICS NOVABLAST™ delivers an energetic ride for people looking to inject a healthy dose of fun into their running life.

The bold, eye-catching design of the NOVABLAST™ mirrors the type of runner who will suit the shoe best. Part of a new, younger generation of runners, they don’t just look for great performance from a shoe but also a sense of fun that makes them feel great and enhance their love of running.

In order to produce this sensation, the midsole design of the NOVABLAST™ takes inspiration from a trampoline, allowing runners to spring from stride to stride. The energetic ride will help runners to find their rhythm and feel their fastest.

Its new FLYTEFOAM™ Blast midsole gives the shoe a soft but responsive feeling underfoot. Despite its lightweight of approximately 275g (M) and 225g (W) [1] , the NOVABLAST midsole design gives runners an energetic spring with every stride.

The upper fabric is a mesh that provides excellent airflow for a cooler run. It is engineered to be not only soft and comfortable, but also strong for hold and support – without any need for stitched or welded overlays. The sole of the NOVABLAST™ uses ASICS’ renowned AHARPLUS™ rubber, which has triple the abrasion resistance of our traditional outsole and promises runners improved durability and better traction.

The NOVABLAST will be available globally for men and women from ASICS retail, online stores and specialist running outlets from Thursday, 27 February 2020. Visit ASICS NOVABLAST(https://youtu.be/eMnytGQmqTw) and www.ASICS.com for more information.

Junichiro Tateishi, General Manager, Footwear Function Research Department, ASICS Institute of Sport Science, said: “The new FLYTEFOAM™ Blast midsole has been designed for more than just supporting a runner during their run; it has been designed for play and enjoyment.”

Advertisement:

SaleBestseller No. 1
ASICS Men's Novablast Running Shoes, 12, Black/Black
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
  • Ortholite Lasting - This lasting material features plush underfoot comfort while providing excellent moisture management and a high level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
  • Reflectivity - Special reflective material designed to enhance safety and visibility in low light conditions
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
SaleBestseller No. 2
ASICS Women's Novablast Running Shoes, 8, Piedmont Grey/Black
  • Breathable mesh upper -
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • Sustainable sockliner dye -
Bestseller No. 3
ASICS Women's NOVABLAST 2 Running Shoe, 8, Lapis Lazuli Blue/White
  • Double engineered jacquard mesh upper provides excellent comfort and support while keeping feet cool -
  • The heel stabilizer helps support the foot and create a more balanced stride -
  • Gusseted tongue wing fit system improves the midfoot fit and reduces tongue sliding -
  • FF BLAST technology provides lightweight cushioning and a responsive rebound -
  • Trampoline inspired outsole design provides a more responsive bounce back -
Bestseller No. 4
ASICS Women's Novablast Running Shoes, 8.5, Black/Black
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
  • Ortholite Lasting - This lasting material features plush underfoot comfort while providing excellent moisture management and a high level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
  • Reflectivity - Special reflective material designed to enhance safety and visibility in low light conditions
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 5
ASICS Men's Novablast 2 Running Shoes, 10, Black/Pure Silver
  • Double engineered jacquard mesh upper provides excellent comfort and support while keeping feet cool -
  • The heel stabilizer helps support the foot and create a more balanced stride -
  • Gusseted tongue wing fit system improves the midfoot fit and reduces tongue sliding -
  • FF BLAST technology provides lightweight cushioning and a responsive rebound -
  • Trampoline inspired outsole design provides a more responsive bounce back -
SaleBestseller No. 6
ASICS Women's Novablast Platinum Running Shoes, 9, Black/Rose Gold
  • Breathable mesh upper -
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • Sustainable sockliner dye -
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
SaleBestseller No. 7
ASICS Women's Novablast Running Shoes, 8.5, French Blue/Champagne
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
SaleBestseller No. 8
ASICS Women's Novablast Platinum Running Shoes, 8, Carrier Grey/Pure Silver
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
  • Ortholite Lasting - This lasting material features plush underfoot comfort while providing excellent moisture management and a high level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
  • Reflectivity - Special reflective material designed to enhance safety and visibility in low light conditions
SaleBestseller No. 9
ASICS Women's Novablast Tokyo Running Shoes, 8.5, Sunrise RED/White
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
  • Ortholite Lasting - This lasting material features plush underfoot comfort while providing excellent moisture management and a high level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
  • Reflectivity - Special reflective material designed to enhance safety and visibility in low light conditions
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
SaleBestseller No. 10
ASICS Men's Novablast Tokyo Running Shoes, 13, Sunrise RED/Black
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
  • Reflectivity - Special reflective material designed to enhance safety and visibility in low light conditions
  • Ortholite Lasting - This lasting material features plush underfoot comfort while providing excellent moisture management and a high level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.