MBT Unveils Its Most Ambitious Performance Running Shoe Yet

Press Release:

Powered by MBT’s patented curved-sole technology and a bold aesthetic, the new Huracan 3000 signals a daring new era for brand

Saint Louis, Missouri — Blending their renowned health properties with decidedly modern running-shoe design and materials, global footwear brand MBT – who invented the now-ubiquitous deeply cushioned, rocker-midsole shoes – is thrilled to announce its most daring and advanced performance running shoe to date: the Huracan 3000.

The premium $199 performance running shoe will be available in select specialty retail stores and MBT-owned locations around the world as well as on MBT.com and their Amazon storefront starting in early November.

For those eager to make running easier and more efficient, the Swiss-engineered, high-end neutral trainer fuels uninterrupted movement as the Huracan’s unique rocker sole promotes a gentle rolling motion that spurs a natural, stress-free cadence from impact to toe-off.

“The Huracan’s arrival is the start of a revolution for us at MBT, our first step toward the most cutting-edge and premium lineup of performance running footwear in the marketplace,” says CEO Andy Chaw. “As the pioneers of the rocker bottom, we’re taking our proven curved-sole technology, which we’ve been perfecting since our founding in 1996, and combining that with new technologies and forward-thinking designs that confirm our commitment to being the most innovative, health-focused running brand in the world.”

The Huracan is MBT’s answer to a growing trend in the industry toward energy return and shock dissipation, usually accomplished with a composite plate running through the midsole. But to accomplish similar results, MBT instead designed an entirely new midsole/outsole combination they’re calling MIDS. Together with their Sensor Technology, which provides MBT’s signature ‘walking-on-sand’ feel, MIDS absorbs impact and dissipates shock outward in the heel/midfoot, reducing the amount of vibration the emanates up through the body, reducing stress on the body and encouraging enhanced balance and stability. Then their renowned PIVOT STRIKE rocker completes the process, actively rolling the foot through toe-off with every step. The end result: a cushioned, responsive running experience from impact to toe-off that minimizes fatigue and promotes continuous forward movement.

Other Features:

  • Exo-heel counter cradles the foot for optimum support and security
  • Memory foam liner provides a custom fit for each runner’s heel and Achilles tendon
  • At the forefoot, M-Flex Technology – a durable, yet flexible mesh at the toe box – adapts to a runner’s foot during different stages of a run
  • The Jacquard Mesh upper is both lightweight and breathable with minimal seams
  • High-abrasion outsole offers superior strength and enhanced traction for running on various surfaces or in slick conditions.
  • Cut-outs in the rubber outsole reduce weight and contribute to the smooth ride
  • Unapologetically modern aesthetic blends a premium fit with a stylish, on-trend design
  • Reflective elements integrated into the upper’s webbing, the MBT M-wing logo, and heel counter add subtle flashes of color contrast and ensure safety for nighttime running
  • MSRP: $199 USD
  • Sizes: U.S. Men’s 8-13 in three colors (Lime Green/Blue Indigo; Black/Castlerock; Dusty Blue/Blue Indigo)
  • S. Women’s 6-12 in three colors (Lime Green/Blue Indigo; Black/Castlerock; Dusty Blue/Blue Indigo)

“We’ve worked hard to get inside the minds of runners, to understand what they want and need, and have come to understand that they expect running footwear that not only performs at the highest level, but also looks good,” Chaw says. “That’s what the Huracan provides and it’s symbolic of the boundaries we’re going to push at MBT.

About MBT

Founded in 1996, MBT, which stands for Masai Barefoot Technology, was inspired by Kenya’s Masai tribe, a group that has lived for thousands of years with virtually no joint or back pain. Powered by its pioneering rocker bottom soles, a design many others have attempted to imitate, MBT claims a 24-year track record of helping people stand, walk, run, work, and play more efficiently and effectively.

Bestseller No. 1
MBT Rocker Bottom Shoes Women’s – Athletic Walking Shoe Colorado X - Grey
  • ROCKER BOTTOM SHOE – From the point your heal first hits the ground until your toes leave it, the curved sole of the MBT rocker shoe matches the natural movement of your foot while giving the same stability as a traditional walking shoe. The gentle roll promotes a natural cushioning to your feet and the angle of the PivotAxis, critical to the Pivot Strike location at the midfoot, provides the ideal foot striking platform to transition into propulsion or a forward movement while enhancing support
  • TECHNOLOGY IN THE SHOE – MBT’s proprietary SensorTechnology in the heel produces a natural cushioning required by a short or long distance walker. The PivotAxis Technology promotes balance and a natural movement that with each stride activates muscles required for good posture. The lasting board and engineered shank are specially developed for the MBT sole construction which provides comfort & support
  • CREATED WITH STABILITY IN MIND – The stability of the MBT shoe is identical to any high-quality running or walking shoe and the only roll you feel is from your heal to your toes. There is no side to side roll so run or walk with confidence. The Tri-density Midsole features extensive cushioning that allows for a better ride and for added support and strength most models include stability for heel securement
  • ACTIVITY BASED ROCK LEVELS – Each MBT shoe is created with one of three rocking levels depending on your personal needs. The (model name) is a MODERATE PROFILE shoe with medium rock and is perfect for your longer distance walks. The LOW PROFILE with the minimal rock provides cushioning and a lightweight design required for short to medium distance walks. For ultimate cushioning and muscle activity the HIGH PROFILE with maximum rocking is perfect
  • FEELS LIKE A CUSTOM MADE SHOE – The Colorado X, built for fitness walking features a breathable air mesh upper, mesh Footbed with memory insole and non-marking high abrasion outsoles. It is a lightweight shoe with a moderate level of rock making it perfect for medium to long distance walks as well as everyday use
SaleBestseller No. 2
MBT Rocker Bottom Shoes Women’s – Slip On Walking Shoe Modena - Black
  • We recommend ordering 1/2 size smaller in this style than what you normally wear.
  • Level of Rock: LOW - Lightweight for your short to medium distance walks and everyday lifestyle
  • One of a kind patented curved rocker bottom sole with innovative Pivot Strike area provides you with the ideal foot striking platform to transition into propulsion while enhancing support and cushioning. MBT SensorTechnology in the heel promotes a soft midfoot landing and complements the midfoot Pivot Strike by absorbing shock.
  • Sandwich fabric flexi mesh upper for breathability and comfort with minimal stitching. Lightweight, flexible and bouncy M-Foam sole with a concave heel to absorb impact and provide cushion.
  • Accepted by the American Podiatric Medical Association for promoting quality foot health.
SaleBestseller No. 3
Women's Simba Trainer White/Silver Fitness Walking Sneakers 700861-409F Size 9
  • MBT Index: Dynamic
  • Upper: Durable (Action) Leather
  • Food-bed: Mesh
  • Mid-Sole: SensorTechnology
  • Out-Sole: Non-Marking Rubber
SaleBestseller No. 4
MBT Rocker Bottom Shoes Women’s – Athletic Walking Shoe Gadi - Black/Grey
  • One of a kind patented curved rocker bottom sole with innovative Pivot Strike area provides you with the ideal foot striking platform to transition into propulsion while enhancing support and cushioning. MBT SensorTechnology in the heel promotes a soft midfoot landing and complements the midfoot Pivot Strike by absorbing shock.
  • Level of Rock: LOW - Lightweight for your short to medium distance runs and walks
  • High abrasion rubber outsole for superior strength and engineered air mesh upper for breathability and comfort with minimal stitching.
  • Multi-functional lasting board and engineered shank combine to form one section and developed specially for the MBT sole construction which provides comfort and support.
  • Accepted by the American Podiatric Medical Association for promoting quality foot health.
Bestseller No. 6
MBT Rocker Bottom Shoes Women’s – Athletic Running Walking Shoe MBT-2000 - Black
  • A truly innovative endurance running shoe with the M-Flex toe box, two-SensorTechnology and Memory Foan in the heel.
  • Level of Rock: MODERATE
  • Innovative Pivot Strike area provides runners with the ideal foot striking platform to transition into propulsion while enhancing support and cushioning.
  • MBT SensorTechnology in the heel promotes a soft midfoot landing and complements the midfoot Pivot Strike by absorbing shock.
  • High abrasion rubber outsole for superior strength and engineered air mesh upper for breathability and comfort with minimal stitching.
Bestseller No. 7
MBT Rocker Bottom Shoes Men’s – Athletic Walking Shoe Colorado X - Black
  • ROCKER BOTTOM SHOE – From the point your heal first hits the ground until your toes leave it, the curved sole of the MBT rocker shoe matches the natural movement of your foot while giving the same stability as a traditional walking shoe. The gentle roll promotes a natural cushioning to your feet and the angle of the PivotAxis, critical to the Pivot Strike location at the midfoot, provides the ideal foot striking platform to transition into propulsion or a forward movement while enhancing support
  • TECHNOLOGY IN THE SHOE – MBT’s proprietary SensorTechnology in the heel produces a natural cushioning required by a short or long distance walker. The PivotAxis Technology promotes balance and a natural movement that with each stride activates muscles required for good posture. The lasting board and engineered shank are specially developed for the MBT sole construction which provides comfort & support
  • CREATED WITH STABILITY IN MIND – The stability of the MBT shoe is identical to any high-quality running or walking shoe and the only roll you feel is from your heal to your toes. There is no side to side roll so run or walk with confidence. The Tri-density Midsole features extensive cushioning that allows for a better ride and for added support and strength most models include stability for heel securement
  • ACTIVITY BASED ROCK LEVELS – Each MBT shoe is created with one of three rocking levels depending on your personal needs. The (model name) is a MODERATE PROFILE shoe with medium rock and is perfect for your longer distance walks. The LOW PROFILE with the minimal rock provides cushioning and a lightweight design required for short to medium distance walks. For ultimate cushioning and muscle activity the HIGH PROFILE with maximum rocking is perfect
  • FEELS LIKE A CUSTOM MADE SHOE – The Colorado X, built for fitness walking features a breathable air mesh upper, mesh Footbed with memory insole and non-marking high abrasion outsoles. It is a lightweight shoe with a moderate level of rock making it perfect for medium to long distance walks as well as everyday use
Bestseller No. 9
MBT Rocker Bottom Shoes Men’s – Athletic Running Walking Shoe GTR - Black
  • Unique running specific rocker sole shape enhances the transition into your next step.
  • Level of Rock: MODERATE
  • Innovative Pivot Strike area provides runners with the ideal foot striking platform to transition into propulsion while enhancing support and cushioning.
  • MBT SensorTechnology in the heel promotes a soft midfoot landing and complements the midfoot Pivot Strike by absorbing shock.
  • High abrasion rubber outsole for superior strength and engineered air mesh upper for breathability and comfort with minimal stitching.
SaleBestseller No. 10
MBT Rocker Bottom Shoes Men’s – Everyday Casual Shoes Lucca - Dark Grey
  • The MBT Lucca is an ultra-lightweight walking shoe made of lightweight, high-rebound foam for ultra comfort and energy.
  • Level of Rock: LOW - Lightweight for your short to medium distance walks and everyday lifestyle
  • Upper: Soft Woven Jersey Fabric
  • Includes SensorTechnology which as been described as reminiscent of walking on a sandy beach

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