ASICS announces groundbreaking performance face cover that gives runners breathing room to maintain their edge

Press release:

The ASICS RUNNERS FACE COVER has been designed by the ASICS Institute of Sport Science (ISS) specifically for runners with performance, comfort, and protection at the core of the design

● The face cover employs cutting-edge design features and pioneering technology that give runners space to breathe with comfort so they can perform at their best

● The face cover has been designed in direct response to major concerns about how to run safely as lockdown eases, with ongoing global research [1] by ASICS revealing that 66% globally of regular exercises avoid certain routes or spaces to maintain social distance with others

[29 JULY 2020 – KOBE, JAPAN] – Today, ASICS is excited to announce a revolutionary face cover for runners – the ASICS RUNNERS FACE COVER. 

Created specifically for runners by world-renowned scientists, engineers and designers at the ASICS Institute of Sport Science (ISS), the face cover pairs cutting-edge design with innovative air vents that give runners the room to breathe comfortably, while preventing the spread of droplets. The face covers quick-drying material helps cool the air that reaches its interior.

Together the unique, innovative design and cutting-edge materials allow runners of all levels to exercise without compromising performance or protection. Tests [2] show that the ASICS RUNNERS FACE COVER significantly improves breathability and comfort with runners feeling little to almost no difference from wearing no mask. Importantly, this is maintained even when running at higher speed where conventional masks inhibit performance.

Kenichi Harano, Executive Officer and Senior General Manager at the ISS said: “We know how important it is for runners to protect themselves and others when running, but also that many find face covers uncomfortable and restrictive. So, we created the ASICS RUNNERS FACE COVER, uniquely designed for runners with cutting-edge technology. The innovative design gives runners room to breathe comfortably while performing at their physical peak.”

The new ASICS RUNNERS FACE COVER will be available to runners globally from mid-September at a retail price of 40 USD. To find out more about the ASICS RUNNERS FACE COVER and register your interest for when this product is available, please visit ASICS RUNNERS FACE COVER .

A pioneering approach to design

The ASICS RUNNERS FACE COVER is not like any other sports accessory on the market. Yasuhito Hirota, President & Chief Operating Officer, ASICS, says: “When I used to run with a normal mask it was hard to breathe, but with this mask I was able to run very comfortably”. While other approaches rely solely on the breathability of materials, the ASICS RUNNERS FACE COVER combines this with an innovative design that gives runners the space to breathe comfortably within the face cover. This groundbreaking approach means that runners of every level can strive for their best performance with the confidence that they are staying protected.

Scientists at the ISS have responded to the unique needs of runners with a series of technologies and design features including:

● Interior Space

The unique curved structure creates more room inside the face cover to allow for easier breathing when running.

● Strategically Placed Air Vents

Air vents innovatively placed on the face cover provide unobstructed airflow while preventing the spread of droplets. 

● Quick-drying, Washable Fabric

Cutting-edge material cools the air flowing into the mouth, improving breathability and comfort. The water repellent, washable fabric makes cleaning easier.

● Comfort Fit

Specifically designed to accommodate a wide range of faces with an adjustable cord to ensure fit– helping prevent fog build-up when wearing glasses.

● Sustainable Design

Produced with approximately 31% recycled materials.

ASICS continues to listen to runners of all levels to keep them motivated and protected in a world coming out of lockdown

With the ASICS RUNNERS FACE COVER, ASICS is continuing to listen to runners needs at this time. Ongoing research conducted by ASICS shows that globally, 7 in 10 (68% globally) people are more driven than ever to return to their physical peak.

However, 8 in 10 (79% globally) of regular exercisers we surveyed said wearing a face cover when running is not a comfortable experience because it is hard to breathe and irritates the skin. The ASICS RUNNERS FACE COVER is designed specifically to address the need for a face cover while running that offers comfort as well as performance and protection, with 5 in 10 runners (53% globally) saying they would feel more comfortable about their safety wearing a face cover while exercising.

Yasuhito Hirota further explains: “At ASICS, listening to our runners and understanding their changing needs lies at the heart of everything we do. There is lots more we can learn from the running community as lockdown eases across the globe, and we will continue to evolve our products and services to meet their future needs.”

Get Involved

For expert advice, training plans and more information about how to run, people can follow #RunToFeel or visit 

To find out more about the ASICS RUNNERS FACE COVER and register your interest for when this product is available, please visit ASICS RUNNERS FACE COVER.


ASICS is helping the world maintain its newfound love of running through a series of initiatives aimed at helping people continue to stay safe and motivated in a world coming out of lockdown. These include:

● Offering free access to the ASICS Studio™ at-home workout app for everyone through to the end of August 2020

● Highlighting running in people’s lives by calling on them to share how they stay motivated via #RunToFeel

● Providing additional training content and guidance from ASICS FrontRunner community and athletes


We consider the health and wellbeing of our athletes, customers and staff as our top priority, and we took the decision months ago to close our retail stores and offices in affected markets around the world. Medical professionals say that in the current situation movement is very important to ensure everybody’s mental and physical wellbeing. We believe in the power of sport to uplift us all, and in times like this it has never been as important to help everyone achieve a sound mind in a sound body. We will continue to do all we can to help the world achieve that goal.

[1] ASICS 2020 Pulse Survey: a live study of 1,250 regular exercisers in total across five markets that explores how people are feeling about returning to fitness and their current safety concerns/challenges. Conducted by Edelman Intelligence

[2] Tests conducted at ASICS Institute of Sport Science in Kobe, July 2020 compared ASICS Runner Face Cover with Conventional Non-Woven masks. Results demonstrate improved breathability and comfort at speeds both above and below AT (anaerobic threshold) using the perception scale.


Bestseller No. 1
ASICS Standard FACE MASK, Performance Black/Brilliant White, Large
  • A resin bone at the center of the mask, keeps the shape of the mask while wearing it, allowing airflow to easily flow through.
  • Soft, knit, performance fabric, is comfortable against the skin. It dries quickly and is easy to wash and clean
  • Filter pocket
  • Reflective logo at the bottom left corner
Bestseller No. 2
Mojo Reusable, Washable, Breathable, Stretchy Size Medium Face Mask - Black Pack of 8 (Medium) Face Covering for Men & Women
  • COOLING: Quickly evaporates moisture, keeping you cool and dry.
  • Contains silver molecules - New Medium Sized Face Mask
  • UPF 50+: Blocks ultraviolet light including UV-A and UV-B
  • WASHABLE: Retains all functionally through multiple uses and washes
  • STRETCHABLE COMFORT Use Size Chart for proper fitting and sizing
SaleBestseller No. 3
KN95 Face Mask 60 Pcs, Vibeey Individually Wrapped Cup Mask, 5-Ply Layer Filter Efficiency≥95% (Black)
  • 【Safe to Use】: Vibeey KN95 face mask black. Can be used with confidence. Safe material is skin-friendly and softer that give you the comfortable usage experience at the same time it protects your breath with high filter efficiency.
  • 【Provide Multi-effect Protection】: Our mask KN95 is made of high breathability 2 non-woven outer layers, 2 melt-blown inner filter, 1 non-woven cotton middle layer. The filter efficiency ≥ 95%, greatly keeping you from dust, PM 2.5, haze, smoke, automobile exhaust, etc.
  • 【Better Design】The 3D shape of KN95 cup dust mask is designed according to the human face shape to ensure the tightness. Equipped with an adjustable soft padded nose bridge and elastic ear hooks to prevent leaving marks on your face after taking it off.
  • 【Easy & Comfortable】: Lightweight and foldable, the 60 piece individually packaged design makes these masks easy to carry and to use.
  • 【Upgraded Warranty】: Applicable to all public places such as home, school, indoor and outdoor. Disclaimer: This KN95 mask is NOT an N95 mask. For more information about KN95 masks please see the following before you purchase:
Bestseller No. 5
Buttonsmith Black Adult XL Cotton Adjustable Face Mask - Made in the USA
  • Adjustable Ear Loops: The ear loops are adjustable to allow you to get the mask to fit your face easily. There is a built in lanyard strap that goes around your neck to keep the mask on you body when you need to take it off your face. Patent pending design.
  • Comfortable, Breathable, & Washable: These masks are made from two layers of cotton t-shirt material, making them soft on the skin and easy to breath through. You can wash and reuse your mask over and over again.
  • Available in 3 Sizes: Masks are available in three sizes youth (ages 6-12), adult large (teens and adults), adult xl (people with large faces and men with beards).
  • Pocket for Filters: There is a pocket where you can insert filters into this mask. The filters are not included.
  • Made in the USA: These masks are made in the USA from US Made fabric. Thanks for supporting American manufacturing.
Bestseller No. 6
ASICS Men's Cushion Low Cut (3 Pack), Black, Large
  • Engineered mesh on top of foot provides breathability
  • Plush cushioning through sole
  • Moisture management
Bestseller No. 7
ASICS Standard FACE Gaiter, Performance Black, One Size
  • Neck gaiter extends up past the nose protecting both the face and mouth
  • Binding at the top of the gaiter comfortable holds the gaiter up
  • Back side of the gaiter has a mesh panel for breathability
  • Soft, knit, performance fabric, is comfortable against the skin. It dries quickly and is easy to wash and clean
  • Reflective logo at the bottom left corner
Bestseller No. 8
Reusable 3-Layer Black Face Mask - Set of 2 Comfortable & Breathable Ear-Loop Face Masks for Women, Men, and Adult by CloseKnit
  • Stylish Safety - Take care of necessary errands and tasks with peace of mind. Your reusable face masks from CloseKnit are your daily companion. Pair the subtle, modern aesthetics with any outfit.
  • 3x Layers of Protection - Guard yourself and those around you with 3 unique, filtering layers. Your washable face mask combines stretchy fabrics with microbe-inhibiting copper and silver.
  • Always Have a Mask - Never run out of disposable medical masks again. Your mask is designed for repeated use and comfy wear in almost any setting. Stock up on the best fresh masks for every day of the week!
  • Gift Good Health - Show the people you care about that no matter what happens, love never changes. Send cloth masks for women and men that look and feel great. Protect and empower your loved ones in uncertain times.
  • CloseKnit, Like Family - Count on us to deliver facemasks that blend 3D-constructed comfort, flexible fit, and practical function. We are all in this together, let us help you do your part, in style!
Bestseller No. 9
50 Pcs Black Face Masks Breathable Dust Mask Stretchable Elastic Ear Loops - Black Face Mask
  • HIGH QUALITY 3 LAYER FACE MASKS: 50 Pack Disposable Black Face Mask, Breathable safety face masks are made of high quality facial mask non-woven fabric.
  • ULTRA SOFT AND COMFORTABLE: Disposable masks for protection are using for personal protection. The Length is 6.88 inch / The width is 3.74 inch. Soft and elastic earloop provide a light weight wearing experience for you. Easy to use, cover mouth, nose and chin.
  • ADJUSTABLE NOSE BRIDGE CLAMP: Highly elastic earrings have high elasticity and cover the face from the nose to the chin, achieving a good seal without tightness. Hard to break, comfortable and easy to carry. Suitable for most adult boys and girls sizes. Fits almost all face shapes.
  • SAFETY WIDELY USE: Adult face masks are suitable for office, home, salon, cycling, grocery store and all the indoor and outdoor activities. It’s a best safety mask to wear it when you travel through congested airports, bus terminals, malls, party and busy city streets. keep you from dust, haze, smoke, automobile exhaust, etc. Pack of 50 black masks disposable bulk, enough to meet your family /staff /friends' demands.
SaleBestseller No. 10
5 Pack Face Masks with 10 Carbon Filter,Washable Reusable Cotton Blend Face Masks(L)
  • 2 Size for choice:Large fits most adults and X-Large is a best fit for larger faces. Adjustable cover can fit snugly to the facial arc and prevent slipping.
  • 3 Layer design:First layer-100% polyester, Second layer-cotton blend, third layer-nanofine cotton blend – soft against the skin,comfortable to wear.
  • With activated carbon filter,these can be used to protect you from harmful dust particles,PM2.5,vehicle exhaust,woodwork,pollen allergies,etc.
  • Suitable for sports,running, home,outdoor activities and daily use.
  • Package Includes 5 pieces Cotton Blend protective covers,10 pieces replaceable filters.

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