ASICS Launches its latest shoe on the iconic legend series: GEL-CUMULUS™ 23

[2 APRIL 2021 – KOBE, JAPAN] – Today, ASICS unveils the GEL-CUMULUS™ 23 – the latest update in the iconic GEL-CUMULUS™ shoe series.

A go-to shoe among runners for its versatility, comfort and eye-catching design, ASICS has taken GEL-CUMULUS™ to the next level by creating an even smoother and more cushioned ride. This improved comfort allows runners to focus simply on enjoying their run, enabling them to achieve a Sound Mind in a Sound Body at a time when it has never been so important.

ASICS has designed the GEL-CUMULUS™ 23 using GEL™ technology combined with a thicker layer of very light FLYTEFOAM™ midsole that gives cushioning and comfort while keeping the shoe responsive and light in weight. The addition of a seamless mesh upper means the shoe wraps the foot like a second skin, giving an extra layer of comfort for the wearer.

ASICS has also harnessed its 3D SPACE CONSTRUCTION technology to improve the shoe, a technology that provides added comfort and support in specific areas underfoot depending on the runner’s gender. This means the GEL-CUMULUS™ 23 is optimized for the running styles of both men and women.

Shuhei Takemura, Manager, Performance Running Development Team, Footwear at ASICS said: “Offering a smooth ride to keep on running for longer. GEL-CUMULUS™ 23 is the latest shoe from that ASICS to help everyone achieve a Sound Mind in a Sound Body through sport. Providing cushioning and comfort while remaining responsive and light in weight, it is the perfect everyday trainer for athletes of all levels to get involved with our 2021 challenge to move your mind at sunrise and experience the uplifting power of sport.”

GEL-CUMULUS™ 23 is available for men and women from ASICS retail, online stores and specialist running outlets from April 2, 2021. Visit the product video: ASICS GEL-CUMULUS 23 and www.ASICS.com for more information.

ASICS is encouraging all runners to move their minds at sunrise in 2021 as part of their mission to enable everyone to achieve a sound mind in a sound body. Experience the unique cushioning and comfort of the new GEL-CUMULUS™ 23 by joining the ASICS Move Your Mind at Sunrise challenge. Then share your sunrise moment. #SoundMindSoundBody

Bestseller No. 1
ASICS Women's Gel-Cumulus 20 Running Shoes, 9, Azure/Blue Print
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Ortholite Sockliner -
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • Reflectivity - Contains reflective materials designed to enhance visibility during low light hours.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
SaleBestseller No. 2
ASICS Women's Gel-Cumulus 22 Running Shoes, 8, Smoke Blue/White
  • 3D Print Upper - Increases forefoot support and comfort
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
SaleBestseller No. 3
ASICS Men's Gel-Cumulus 21 Running Shoes, 11.5, Metropolis/White
  • DuraSponge Outsole - A blown AHAR rubber compound for enhanced cushioning and durability in the forefoot.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
SaleBestseller No. 4
ASICS Men's Gel-Cumulus 22 Running Shoes, 9, Graphite Grey/Lime Zest
  • 3D Print Upper - Increases forefoot support and comfort
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
SaleBestseller No. 5
ASICS Women's Gel-Cumulus 21 G-TX Running Shoes, 10, MAKO Blue/Midnight
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • EVA Sockliner - Removable sockliner that provides cushioning performance.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
Bestseller No. 6
ASICS Men's Gel-Cumulus 20 Running Shoes, 9.5, Glacier Grey/Black
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • Reflectivity - Contains reflective materials designed to enhance visibility during low light hours.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
SaleBestseller No. 7
ASICS Women's Gel-Quantum 90 Running Shoes, 7.5, Chili Flake/DEEP Mars
  • OrthoLite Impressions sockliner provides responsive cushioning for comfort
  • Seamless Construction reduces the potential for irritation and friction caused by traditional stitches and seams
  • Rearfoot and Forefoot GEL Cushioning Systems attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle
Bestseller No. 8
ASICS Men's Gel-Cumulus 18 Running Shoe, Green Gecko/Silver/Safety Yellow, 14 M US
  • Impact Guidance System (I.G.S) (Running) : ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • FluidRide: FluidRide  provides the ultimate combination of bounce back and cushioning properties with reduced weight and exceptional durability.
  • Rearfoot and Forefoot GEL Cushioning Systems: Attenuates shock during impact and toe-off phases, and allows movement on multiple planes as the foot transitions through the gait cycle.
  • Guidance Trusstic: This Trusstic System:  integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • Seamless Construction
Bestseller No. 9
ASICS Men's Gel-Cumulus 19 Running Shoe, Grey/Black/Directoire Blue, 10 Medium US
  • I.G.S (Impact Guidance System) Technology: ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • FluidRide Midsole: FluidRide provides the ultimate combination of bounce back and cushioning properties with reduced weight and exceptional durability.
  • Rearfoot and Forefoot GEL Cushioning Systems: Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • Guidance Trusstic System Technology: This Trusstic System integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • Guidance Line Midsole Technology: Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
SaleBestseller No. 10
ASICS Women's Gel-Cumulus 21 Running Shoes, 7, Electric Blue/White
  • ASICS High Abrasion Rubber is placed in critical areas of the outsole for exceptional durability
  • FlyteFoam Propel Technology provides supreme bounce thanks to a unique elastomer compound
  • I.G.S (Impact Guidance System) Technology employs linked componentry to enhance the foot's natural gait from heel strike to toe-off
  • FlyteFoam Lyte Midsole Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers
  • Rearfoot and Forefoot GEL Cushioning Systems Attenuates shock during impact and toe-off phases and allows movement in multiple planes as the foot transitions through the gait cycle

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