Press Release:
Global sports brand PUMA, as part of a sponsored research collaboration with MIT Design Lab, has created XETIC, a cushioning technology, which will start a new era by combining the worlds of mechanical cushioning and foam. This ultramodern performance innovation will provide for an excellent comfort for walking and will be first introduced in a new street-ready sneaker called Calibrate Runner.
While the futuristic visible technology of XETIC may look like 3D printing at first, XETIC is not made of plastic, it is foam. XETIC takes its name from “auxetic materials”, structures, which behave in a certain way when they are subjected to mechanical stresses such as compression. For XETIC, this means the cushioning provides an excellent comfort for all wearing occasions.
“PUMA’s innovation department teamed up with MIT Design Lab because we needed their highexpert engineering capabilities,” said Romain Girard, Senior Head of Innovation at PUMA. “MIT has computer simulation possibilities, which enabled us to see the behavior of the material and quickly find the optimal structure for calculated cushioning.”
PUMA and MIT Design Lab worked with an extensive runner community to analyze individual running specifics, such as pressure points, and they then took the data to develop a specifically shaped structure that allows for progressive cushioning. The result was a structure shaped like the horizontal number 8, which is characteristic for the XETIC.
The whole team was delighted with the ability to work on a project that allowed them to explore such a new space and to see all the efforts culminating in the creation of the Calibrate Runner. Over the course of the project qualitative and quantitative user testing was used, a novel finite element analysis simulation, and parametric design to find the perfect pattern, which was named ‘Recurve’.
With its visible XETIC technology, Calibrate Runner has a unique futuristic aesthetic, which will appeal to the techiest of streetwear collectors, while giving athletes access to a new era of cushioning. Straight from the lab, into the future.
A perfect blend of technology, comfort and performance is offered by PUMA x Porsche Design models Xetic M, Xetic L and Xetic M Shift. These models are well rounded delivering maximum performance and luxury in every situation. State of the art fabrics featuring 100% recycle mesh and chrome free leather including a Bloom sockliner imbue the shoes with a special and exclusive look.
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- REVAMPED DESIGN FOR MEN: These men’s athletic sneakers feature a bold upper with a supportive cage overlay and TPU toe cap. Built for running, walking, or casual wear, they blend durability and street-ready style in one sleek design.
- SOFTFOAM+ CUSHIONED COMFORT: Step into plush support with the SoftFoam+ insole—designed with an extra-thick heel for superior cushioning. Whether you’re wearing them as workout shoes or casual sneakers, you’ll feel comfort all day long.
- STABLE & SUPPORTIVE FIT: Experience solid support with every step. PUMA’s 10CELL midsole absorbs impact, while a built-in TPU shank keeps your stride steady—ideal for quick pivots, strength training, and cross-functional workouts.
- GRIP THAT PERFORMS: The full-length rubber outsole delivers reliable traction across varied surfaces. Whether you're pounding pavement or pushing through an intense gym session, this outsole works as hard as you do.
- WIDE-FIT CROSS TRAINING SHOES: Designed to accommodate wide feet, these sneakers offer a secure fit with padded collar and heel. Great for men looking for wide running shoes, cushioned walking shoes, or comfortable everyday kicks.
- BOLD ENHANCEMENT: This cross-trainer shoe features a new material that takes the Axelion design to the next level.
- STABLE SUPPORT: The upper has a molded saddle piece that adds fresh interest and bold, exaggerated lacing.
- DURABLE AND COMFORTABLE: The shoe has a TPU shank for support and an EVA heel piece for long-lasting comfort.
- DYNAMIC BRANDING: The foam heel unit and bold PUMA logo on the heel make this a game-changing, cross-training shoe with progressive design detailing.
- Comfort and Fit: Padded tongue and collar: Extra padding in these areas helps prevent chafing and blisters, especially during long runs or intense workouts. SoftFoam Comfort insole: This is a proprietary PUMA technology that provides cushioning and adapts to the shape of your foot for a comfortable, personalized feel. Midfoot saddle: This design element wraps around the midfoot, providing a secure and supportive fit to reduce slippage during movement.
- Cushioning and Impact Protection: Cushioned midsole: The midsole is the layer between the insole and outsole, and cushioning here is crucial for absorbing shock and reducing stress on your joints. EVA heel unit: EVA (ethylene-vinyl acetate) is a lightweight and shock-absorbent material often used in midsoles and heel units to further enhance impact protection.
- Stability and Support: TPU shank: TPU (thermoplastic polyurethane) is a rigid material that provides torsional stability, meaning it resists twisting and helps keep your foot stable during lateral movements.
- Breathability and Durability: Mesh upper with synthetic leather overlays: The mesh upper allows for airflow to keep your feet cool and dry, while the synthetic leather overlays provide structure, support, and durability.
- PUMA Cat Logo at toe cap and heel: This is the classic PUMA logo, adding a stylish touch to the shoe.
- ROAD RUNNERS DREAM: The Softride Symmetry Fuzion is ideal for road running.
- IDEAL FOR NEUTRAL PRONATORS: Designed to support runners with a neutral foot strike, these shoes provide balanced cushioning and stability.
- STABILITY: This shoe offers a unique lacing system, premium engineered mesh and CPU heel clip for additional stability.
- ENHANCED TECHNOLOLGY: Features PROFOAM Lite, an extremely lightweight and responsive, high-rebound EVA that provides instant cushioning and gives a responsive ride.
- FOREVER BETTER: PUMA is always pushing to be better than we were yesterday. FOREVER BETTER is our commitment to reduce our environmental impact and work together towards a sustainable future. The shoe's upper is made with at least 20% recycled material.
- REVAMPED DESIGN: PUMA's engineered mesh delivers exceptional value and performance breathability, with an execution offering clean overall lines and wear-ability.
- COMFORT AND SUPPORT: Softride Symmetry Fuzion features PUMA’s Softride cushioning mixed with Fuzion Fit technology which provides additional support and comfort in targeted areas.
- DURABILITY: Zoned rubber for outsole traction and durability during training & everyday wear.
- BRANDING: Highlighted by bold PUMA branding.
- FOREVER BETTER: PUMA is always pushing to be better than we were yesterday. FOREVER BETTER is our commitment to reduce our environmental impact and work together towards a sustainable future. The shoe's upper is made with at least 20% recycled material.
- ENHANCED TECHNOLOGY: Introducing the new Softride Enzo 5! Pairing two of PUMA’s key franchises- Softride and Enzo- the Softride Enzo 5 utilizes our Softride EVA technology that provides extreme cushioning and all-day comfort.
- COMFORT AND SUPPORT: The SoftFoam+ sockliner provides superior cushioning and optimal comfort for every step of your day.
- EYE-CATCHING: This shoe's progressive upper design language, TPU caging and sleek clamshell construction is sure to help you stand out in the crowd.
- BOLD BRANDING: PUMA logo on tongue and heel.
- FOREVER BETTER: PUMA is always pushing to be better than we were yesterday. FOREVER BETTER is our commitment to reduce our environmental impact and work together towards a sustainable future. The shoe's upper is made with at least 30% recycled material.
- STYLISH VERSATILITY FOR ANY OCCASION: Whether it's hitting the gym, tackling a crossfit session, or a casual outing, these PUMA women's cross training shoes effortlessly blend comfort with aesthetic appeal, ensuring you always step out in confidence and style, making them a must-have.
- BREATHABLE COMFORT FOR INTENSE WORKOUTS: Enjoy a cool, dry exercise session with the PUMA shoes' exceptional textile woven upper, providing breathability; perfect for gym sessions or crossfit, ensuring your feet remain fresh and comfortable so you can focus on reaching your fitness goals.
- UNWAVERING DURABILITY FOR ALL-DAY WEAR: PUMA's long-lasting construction ensures your trainers withstand the rigors of daily wear; from intense workouts to everyday errands, enjoy consistency and performance without compromise in women's cross-training shoes that keep pace with your active lifestyle.
- STABILITY AND SUPPORT: Achieve superior stability and motion control with PUMA's integrated TPU shank, strategically placed through the heel and midfoot to enhance balance. Eliminate the risk of injury and perform at your best during challenging workouts or regular routines.
- SHOCK-ABSORBING EVA HEEL POD: Maximize your comfort during high-impact activities with PUMA's EVA heel pod, which enhances shock absorption, providing a smooth experience in every step. Feel invigorated and reduce fatigue, making these women's cross-training shoes ideal for intense workout sessions.
- RETRO DESIGN: With a retro running inspired silhouette, this shoe comes in many loud colour executions giving a classic vintage feel.
- COMFORT AND SUPPORT: Utilizes PUMA's SoftFoam+, a step-in comfort sockliner designed to provide soft cushioning thanks to its extra thick heel.
- ENHANCED TECHNOLOGY: Sitting on an EVA midsole and rubber outsole, this tooling ensures all-day comfort.
- PLAYFUL FEATURES: These sneakers showcase a mesh upper elegantly paired with suede overlays, blending timeless style with a playful twist.
- ICONIC BRANDING: Sleek PUMA Formstrip on lateral and medial sides, with iconic PUMA branding on the tongue and heel.
- TIMELESS DESIGN: Inspired by terrace culture, the PUMA Club 5v5 combines beloved soccer DNA with a modern court silhouette for a look that's casual yet refined.
- ENHANCED TECHNOLOGY: Utilizes PUMA's SoftFoam+, a step-in comfort sockliner designed to provide soft cushioning thanks to its extra thick heel.
- EYE-CATCHING: Coated leather and synthetic leather upper with soccer-inspired stitching lines. Features stitched PUMA Formstrip on the medial and lateral sides and iconic PUMA branding in foil pint on the lateral sides.
- CONTROLLED GRIP: Rubber midsole and low-to-the-ground outsole provides traction and control.
- FOREVER BETTER: PUMA is always pushing to be better than we were yesterday. FOREVER BETTER is our commitment to reduce our environmental impact and work together towards a sustainable future. The shoe's upper is made with at least 30% recycled material.
- REVAMPED DESIGN FOR MEN: These men’s athletic sneakers feature a bold upper with a supportive cage overlay and TPU toe cap. Built for running, walking, or casual wear, they blend durability and street-ready style in one sleek design.
- SOFTFOAM+ CUSHIONED COMFORT: Step into plush support with the SoftFoam+ insole—designed with an extra-thick heel for superior cushioning. Whether you’re wearing them as workout shoes or casual sneakers, you’ll feel comfort all day long.
- STABLE & SUPPORTIVE FIT: Experience solid support with every step. PUMA’s 10CELL midsole absorbs impact, while a built-in TPU shank keeps your stride steady—ideal for quick pivots, strength training, and cross-functional workouts.
- GRIP THAT PERFORMS: The full-length rubber outsole delivers reliable traction across varied surfaces. Whether you're pounding pavement or pushing through an intense gym session, this outsole works as hard as you do.
- WIDE-FIT CROSS TRAINING SHOES: Designed to accommodate wide feet, these sneakers offer a secure fit with padded collar and heel. Great for men looking for wide running shoes, cushioned walking shoes, or comfortable everyday kicks.
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