Press release:
The ASICS RUNNERS FACE COVER has been designed by the ASICS Institute of Sport Science (ISS) specifically for runners with performance, comfort, and protection at the core of the design
● The face cover employs cutting-edge design features and pioneering technology that give runners space to breathe with comfort so they can perform at their best
● The face cover has been designed in direct response to major concerns about how to run safely as lockdown eases, with ongoing global research [1] by ASICS revealing that 66% globally of regular exercises avoid certain routes or spaces to maintain social distance with others
[29 JULY 2020 – KOBE, JAPAN] – Today, ASICS is excited to announce a revolutionary face cover for runners – the ASICS RUNNERS FACE COVER. 
Created specifically for runners by world-renowned scientists, engineers and designers at the ASICS Institute of Sport Science (ISS), the face cover pairs cutting-edge design with innovative air vents that give runners the room to breathe comfortably, while preventing the spread of droplets. The face covers quick-drying material helps cool the air that reaches its interior.
Together the unique, innovative design and cutting-edge materials allow runners of all levels to exercise without compromising performance or protection. Tests [2] show that the ASICS RUNNERS FACE COVER significantly improves breathability and comfort with runners feeling little to almost no difference from wearing no mask. Importantly, this is maintained even when running at higher speed where conventional masks inhibit performance.
Kenichi Harano, Executive Officer and Senior General Manager at the ISS said: “We know how important it is for runners to protect themselves and others when running, but also that many find face covers uncomfortable and restrictive. So, we created the ASICS RUNNERS FACE COVER, uniquely designed for runners with cutting-edge technology. The innovative design gives runners room to breathe comfortably while performing at their physical peak.”
The new ASICS RUNNERS FACE COVER will be available to runners globally from mid-September at a retail price of 40 USD. To find out more about the ASICS RUNNERS FACE COVER and register your interest for when this product is available, please visit ASICS RUNNERS FACE COVER .
A pioneering approach to design
The ASICS RUNNERS FACE COVER is not like any other sports accessory on the market. Yasuhito Hirota, President & Chief Operating Officer, ASICS, says: “When I used to run with a normal mask it was hard to breathe, but with this mask I was able to run very comfortably”. While other approaches rely solely on the breathability of materials, the ASICS RUNNERS FACE COVER combines this with an innovative design that gives runners the space to breathe comfortably within the face cover. This groundbreaking approach means that runners of every level can strive for their best performance with the confidence that they are staying protected.
Scientists at the ISS have responded to the unique needs of runners with a series of technologies and design features including:
● Interior Space
The unique curved structure creates more room inside the face cover to allow for easier breathing when running.
● Strategically Placed Air Vents
Air vents innovatively placed on the face cover provide unobstructed airflow while preventing the spread of droplets.
● Quick-drying, Washable Fabric
Cutting-edge material cools the air flowing into the mouth, improving breathability and comfort. The water repellent, washable fabric makes cleaning easier.
● Comfort Fit
Specifically designed to accommodate a wide range of faces with an adjustable cord to ensure fit– helping prevent fog build-up when wearing glasses.
● Sustainable Design
Produced with approximately 31% recycled materials.
ASICS continues to listen to runners of all levels to keep them motivated and protected in a world coming out of lockdown
With the ASICS RUNNERS FACE COVER, ASICS is continuing to listen to runners needs at this time. Ongoing research conducted by ASICS shows that globally, 7 in 10 (68% globally) people are more driven than ever to return to their physical peak.
However, 8 in 10 (79% globally) of regular exercisers we surveyed said wearing a face cover when running is not a comfortable experience because it is hard to breathe and irritates the skin. The ASICS RUNNERS FACE COVER is designed specifically to address the need for a face cover while running that offers comfort as well as performance and protection, with 5 in 10 runners (53% globally) saying they would feel more comfortable about their safety wearing a face cover while exercising.
Yasuhito Hirota further explains: “At ASICS, listening to our runners and understanding their changing needs lies at the heart of everything we do. There is lots more we can learn from the running community as lockdown eases across the globe, and we will continue to evolve our products and services to meet their future needs.”
Get Involved
For expert advice, training plans and more information about how to run, people can follow #RunToFeel or visit asics.com.
To find out more about the ASICS RUNNERS FACE COVER and register your interest for when this product is available, please visit ASICS RUNNERS FACE COVER.
HELPING THE WORLD RUN
ASICS is helping the world maintain its newfound love of running through a series of initiatives aimed at helping people continue to stay safe and motivated in a world coming out of lockdown. These include:
● Offering free access to the ASICS Studio™ at-home workout app for everyone through to the end of August 2020
● Highlighting running in people’s lives by calling on them to share how they stay motivated via #RunToFeel
● Providing additional training content and guidance from ASICS FrontRunner community and athletes
ABOUT OUR COVID-19 RESPONSE
We consider the health and wellbeing of our athletes, customers and staff as our top priority, and we took the decision months ago to close our retail stores and offices in affected markets around the world. Medical professionals say that in the current situation movement is very important to ensure everybody’s mental and physical wellbeing. We believe in the power of sport to uplift us all, and in times like this it has never been as important to help everyone achieve a sound mind in a sound body. We will continue to do all we can to help the world achieve that goal.
[1] ASICS 2020 Pulse Survey: a live study of 1,250 regular exercisers in total across five markets that explores how people are feeling about returning to fitness and their current safety concerns/challenges. Conducted by Edelman Intelligence
[2] Tests conducted at ASICS Institute of Sport Science in Kobe, July 2020 compared ASICS Runner Face Cover with Conventional Non-Woven masks. Results demonstrate improved breathability and comfort at speeds both above and below AT (anaerobic threshold) using the perception scale.
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- Perfect Fit: Designed with seal, filtration, fit, and eyewear integration in mind, the Oakley MSK3 Mask is designed to work seamlessly with eyewear and fit snugly on the wearer's face. An adjustable closure makes for a perfect fit for any size.
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- TRUSTED BRAND: Mueller Sports Medicine has been a trusted leader in sports medicine for over 60 years and is committed to helping you heal, reduce pain, and elevate your performance
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- Washable and reusable: Machine wash with mild soap (including before first usage) & air dry. For best results, do not tumble dry or use bleach
- Bauer Hockey Cage True Vision – Strategically angled wires provide an enhanced field-of-vision to see more of the ice around you
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- REUSABLE BREATHABLE SPORT MASK: powered by Fast-Drying Heat-Release technology materials, helps keep you dry by releasing excessive heat & moisture buildup - so you can stay comfortable all year-round, face mask are designed for extensive wear, allows adults and kids to wear their Kid's Mask all day without irritation or discomfort.
- MAXIMUM COMFORT: Our breathable, sweat-managing fabric transfers moisture away from your body keeping you feeling fresh & dry, when kids or adults, great for working out at the gym, outdoor, running, cycling, school, grocery shopping, work, daily use, or anytime you want protection!
- ADJUSTABLE STRAP: Fits Most Adults and kids (6-18). The face mask comes equipped with adjustable elastic band ear straps to ensure a perfect and secure fit that doesn't pull on your ears while wearing.
- WASHABLE & REUSABLE: The Face Mask is machine washable (cold water only!), allowing you and your child to reuse multiple times - no more uncomfortable disposable masks, it make you to save money.
- MULTI-LAYER DESIGN constructed with a 2-layer design to keep you covered. Reusable / Washable / two layers / Easy Breathable lining layer
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- Two layers of breathable soft stretch fabric
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- Workout Mask: Constructed from soft, breathable fabric, the Reebok workout face mask is reusable, washable, and specially designed to help prevent the spread of germs
- Protective Layers: Each face covering features 2 layers of protective fabric designed to prevent droplet transmission while retaining a soft, breathable feel
- Flexible Ear Loops: Reebok’s workout masks for men and women feature soft ear loops that stretch around the ear without exerting painful pressure, yet are tight enough to ensure a snug fit
- Reusable & Washable: Reebok has created black face masks that are comfortable, washable and reusable; Use your Reebok mask to cover up when out and then wash and dry at home
- Non-Medical Mask: The Reebok sport mask is not intended for medical use - not medically graded mask or piece of personal protective equipment
- Neck gaiter extends up past the nose protecting both the face and mouth
- Binding at the top of the gaiter comfortable holds the gaiter up
- Back side of the gaiter has a mesh panel for breathability
- Soft, knit, performance fabric, is comfortable against the skin. It dries quickly and is easy to wash and clean
- Reflective logo at the bottom left corner
- Baseball Soft Catcher Mask
- Size: F (One Size Fits All)
- Compatible with: General
- Color: Red/Navy
- Material: Steel Wire. Gender: Unisex
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