Press release:
Today, we are revealing the latest evolution of adizero footwear built for speed on the road and the track. Led by the next iteration of our record-breaking elite performance shoe, the ADIZERO ADIOS PRO 2, and the all-new ADIZERO BOSTON 10, ADIZERO PRIME X and AVANTI Track Spike.
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ASICS is today launching the new GEL-KAYANO™ 28, a shoe boasting the signature GEL-KAYANO™ stability with a softer and smoother ride.
The GEL- KAYANO™ 28 features a newly designed low-profile External Heel Counter and DYNAMIC DUOMAX™ technology which combine to set the runner up for an efficient toe-off, without excessive inward roll of the foot. At the toe-off stage of the stride, FF BLAST™ foam provides lightweight cushioning and a responsive rebound, providing a more dynamic feel.
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More people have taken up running during the Covid-19 pandemic, and all of those intend to maintain their newfound passion for the sport once the pandemic is over.
The power of running during this time has been revealed on Global Running Day, with new findings from Nielsen – the official research and intelligence supplier to World Athletics – highlighting how runners have increased their participation and the health benefits they gain from it.
Press release:
Proof that all dependable silhouettes are built over time, the Nike Air Zoom Pegasus 38 has subtle updates to fit in the midfoot and brings back the forefoot Zoom Air unit from the Peg 37 for the right touch of springiness underfoot. In short: it’s the trusty, reliable stuff you expect from the Pegasus line, with upgrades that help you go farther and train harder than you thought you could.
What’s New
• The Pegasus 38 is built on a fresh last to provide more room in the toe box; runners might notice it feels similar to models prior to the Pegasus 36.
• A new individual midfoot webbing system allows every runner to lace up to a personalized fit.
• Soft and breathable sandwich mesh material provides comfort and performance for all runners, from the most elite to the first-timer.
• The tongue is a separate piece with additional foam.
[2 APRIL 2021 – KOBE, JAPAN] – Today, ASICS unveils the GEL-CUMULUS™ 23 – the latest update in the iconic GEL-CUMULUS™ shoe series.
A go-to shoe among runners for its versatility, comfort and eye-catching design, ASICS has taken GEL-CUMULUS™ to the next level by creating an even smoother and more cushioned ride. This improved comfort allows runners to focus simply on enjoying their run, enabling them to achieve a Sound Mind in a Sound Body at a time when it has never been so important.
ASICS has designed the GEL-CUMULUS™ 23 using GEL™ technology combined with a thicker layer of very light FLYTEFOAM™ midsole that gives cushioning and comfort while keeping the shoe responsive and light in weight. The addition of a seamless mesh upper means the shoe wraps the foot like a second skin, giving an extra layer of comfort for the wearer.
ASICS has also harnessed its 3D SPACE CONSTRUCTION™ technology to improve the shoe, a technology that provides added comfort and support in specific areas underfoot depending on the runner’s gender. This means the GEL-CUMULUS™ 23 is optimized for the running styles of both men and women.
Shuhei Takemura, Manager, Performance Running Development Team, Footwear at ASICS said: “Offering a smooth ride to keep on running for longer. GEL-CUMULUS™ 23 is the latest shoe from that ASICS to help everyone achieve a Sound Mind in a Sound Body through sport. Providing cushioning and comfort while remaining responsive and light in weight, it is the perfect everyday trainer for athletes of all levels to get involved with our 2021 challenge to move your mind at sunrise and experience the uplifting power of sport.”
GEL-CUMULUS™ 23 is available for men and women from ASICS retail, online stores and specialist running outlets from April 2, 2021. Visit the product video: ASICS GEL-CUMULUS 23 and www.ASICS.com for more information.
ASICS is encouraging all runners to move their minds at sunrise in 2021 as part of their mission to enable everyone to achieve a sound mind in a sound body. Experience the unique cushioning and comfort of the new GEL-CUMULUS™ 23 by joining the ASICS Move Your Mind at Sunrise challenge. Then share your sunrise moment. #SoundMindSoundBody
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Press release:
ASICS is today announcing not one but two high-performance running shoes that take the power of human-centric design to the next level.
In an industry first, METASPEED™ Sky and METASPEED™ Edge have each been scientifically designed with a distinct type of running style in mind. The new racing shoes help elite athletes to reach the top of their game, because they don’t have to adjust their running style to fit the shoe anymore; instead, ASICS is giving them high-performance shoes that support their running style.
The shoes were unveiled at ASICS’ Innovation Summit 2021 – the brand’s annual showcase of the very pinnacle of new performance sportswear. This year ASICS hosted its first ever, fully personalized experience, taking guests on an interactive virtual reality journey through the past, present and future of the ASICS story and its longstanding commitment to human-centric design. The experience culminated in the grand reveal of its ground-breaking METASPEED™ innovation – the latest era-defining moment in this journey.
METASPEED™: Taking human-centric design to the next level
METASPEED™ Sky and METASPEED™ Edge see ASICS set the standard for human-centric design in 2021.
The unique design story behind the two new shoes centers on a crucial insight by scientists at the ASICS Institute of Sport Science (ISS). They recognized that the type of shoes powering the world’s fastest were only favoring one type of runner – STRIDE runners – those with a long-loping gait with large periods spent airborne who increase their speed by extending their stride length.
ASICS research however showed that these shoes do not fully support elite athletes who prefer the second major running style – CADENCE, which features smaller steps made while hovering over the ground with minimal up and down motion. Crucially, these runners increase their speed by both extending their stride length and increasing the number of steps they take per minute.
The sports scientists at the ISS were able to measure that athletes perform better when running in shoes that are optimized for their running style. Addressing the challenge, ASICS has created the METASPEED™ Sky for STRIDE runners and METASPEED™ Edge for those with a CADENCE style – both specially optimized and proven to improve runner performance for each of the two major running styles [1] .
The launch of METASPEED™ Sky and METASPEED™ Edge means that runners will no longer having to adjust their running style to suit the shoe they’re wearing. With initial tests from ASICS already showing the METASPEED™ innovation could help reduce the number of steps for a runner to finish a marathon by over 1.2% [2] , it will give all elite runners the opportunity to reach peak performance.
Kenichi Harano, Executive Officer and Senior General Manager at the ASICS Institute of Sport Sciencesaid: “The METASPEED™ journey began with the simple insight that athletes run faster in shoes are that specially tailored for them. From here – we got to work. Following a lengthy, meticulous research and development process, METASPEED™ Sky and METASPEED™ Edge were born. Optimized for the two most prevalent running styles in elite runners, they are both at the very pinnacle of running innovation. Our initial tests are already showing them to have an impact on the times of the elite runners’ we’ve been working with. That’s why we’re so excited to be unveiling them to the world today.”
Innovation Summit: YOUR LAB, your way
The shoes were announced at ASICS’ first ever fully personalized Innovation Summit. The experience centers on the creation virtual reality world, where every aspect – from the breeze in the trees, to the waves in the water – respond directly to the user’s biodata for a completely tailored experience.
In addition to a LAUNCH area where guests are able to get up close and personal with METASPEED™ and the story behind its creation, other key elements of the experience include:
· Scutoid Stress Test area – Educating guests on how ASICS is looking to utilize the revolutionary structure and flexible combinations of scutoid technology to provide unparalleled personalised cushioning systems based on individual needs in its future products.
· AI Running Coach – A behind-the-scenes look at how ASICS is working in collaboration with CASIO to develop innovative new smart devices that employ AI as a way of enabling great individualized coaching, giving real-time tips and feedback, personalised to a runner’s own goals.
· Own Last – A VR trial of a ground-breaking new ASICS innovation that will enable runners to scan their feet using a smartphone to create custom-made running shoes, 3D printed to their exact measurements, opening up a whole new world of human-centric design in the future.
President & Chief Operating Officer of ASICS, Yasuhito Hirota said: “At ASICS we are driven by our founding principle: we want to help everyone achieve a sound mind in a sound body through sport. At the heart of this philosophy is an unwavering belief in the power of human-centric design to create products that deliver the perfect balance of peak performance and protection for every kind of athlete. With the pandemic placing huge restrictions on competitive sport across the globe, this longstanding obsession of ours has become supercharged for 2021. This year’s Innovation Summit and launch of METASPEED™ stands as a symbol of our continued commitment to help elite athletes achieve their potential, while cementing ASICS’ status as a pioneer of innovation in the running sector.”
The METASPEED™ Sky will be available globally via the ASICS website and selected specialty retail stores from March 31, 2021. The METASPEED™ Edge will be available from June 4, 2021.
ASICS is also inviting people around the world to experience the new shoes up close and personal like never before – in a virtual innovation lab, complete with a diagnostic tool to understand the type of runner they are.
ABOUT THE PRODUCTS
METASPEED™ Sky
The METASPEED™ Sky racing shoe is designed to help runners go faster by extending their stride length considerably. Stride-type runners take a longer stride once they start increasing their speed. Thanks to an energetic midsole foam and a propulsive carbon plate, runners wearing these shoes will be able to conserve more energy while maintaining their pace at the later stages of the race.
METASPEED™ Edge
The METASPEED™ Edge racing shoe is designed to help cadence-type runners go faster by extending their stride length while allowing them to control cadence more easily. Cadence-type runners increase both cadence and stride as they run faster. Runners wearing these shoes will experience a fast underfoot feel, thanks to the energetic midsole foam and a propulsive carbon plate. These components allow them to elongate their stride and conserve more energy while controlling their pace.
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Press Release:
February 28, 2021 – The ZoomX Vaporfly NEXT% brought the latest in ZoomX cushioning technology to both elite and recreational runners, incorporating a full-length carbon plate for outstanding energy return. The shoe’s second version releases first in a minimalist colorway for Nike members that taps into the workshop lore of Nike co-founder Bill Bowerman, followed by a wider release of the above Aqua colorway. It adds features through the upper to make the shoe more comfortable and durable, while still keeping the underfoot details that cement its trusted, near-magical reputation among runners who are breaking their own barriers on race day.
Here’s what’s new (and familiar) about the ZoomX Vaporfly NEXT% 2:
What’s New
What’s Familiar
The white colorway of the ZoomX Vaporfly NEXT% 2 releases in limited quantities for Nike members beginning February 28. The Aqua colorway releases on nike.com beginning March 25 in select markets.
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Press Release:
Global performance running lifestyle brand Saucony is excited to announce that the Peregrine 11 ST has been named Editor’s Choice in the Runner’s World Spring 2021 Shoe Guide. The Peregrine 11 ST is the mud-shedding, muck-loving model of the Peregrine11Collection, a triad of grippy, protective trail shoes that deliver both an aggressive and responsive ride. Named for the fastest bird on Earth, the Peregrine Collection includes the always capable Peregrine11 with grippy versatility to handle nearly every trail; the Peregrine11 ST for muddy, sloppy conditions; and the Peregrine11 GTX® with waterproof protection. The Peregrine11 Collection is available at saucony.com and select running specialty retailers globally.
In his review of the Peregrine 11 ST, Runner’s World test editor Jeff Dengate said, “What sets the ST apart is its muck-loving outsole and upper, which are built for a full send along swampy single track. The toothy lugs are 1.5mm longer, with more spacing between each to shed mud quickly, and the upper is switched to an abrasion-resistant mesh outfitted with quick lacing. To secure the shoe, just cinch the skinny bungee cords and stow them inside the tongue—there’s no fiddling with wet bunny ears. Plus, the entire shoe is cloaked in its own mud guard; if that’s not enough splatter protection, you’ll find additional loops to add your own gaiters.”
“The Peregrine was exceptional across the board,” said one Runner’s World tester, “wonderfully responsive and capable across deep mud and loose gravel to snow, with an amazing fit that needed none of my usual lacing tricks.”
“Slush, mud, snow, or muck: there are no limitations to the Peregrine 11 ST,” said Katie Pyle, product line manager for Saucony Trail. “Winning this award from Runner’s World speaks to the powerful momentum we continue to build in our trail category, creating a game-changing running experience for off-road runners everywhere. The Peregrine 11 ST is a clear result of the innovative and dirt-power spirit of the whole Saucony team and we are extremely proud of this prestigious recognition.”
About the Peregrine11 ST:Go off trail. Not off speed.
When the ground gets soft, the Peregrine 11 ST shines. Taking the responsive feel of the Peregrine 11, the ST (soft terrain) version is modified to excel in sloppy, muddy conditions. It’s equipped with deeper lugs, spaced out to dig in and shed mud fast. The rock plate on the Peregrine11 ST is enclosed for underfoot protection and to safeguard from mud. Up top, a debris-resistant mesh upper with 3D-printed overlays protects against trail hazards and is finished with a tight mesh shield over the tongue for a final measure of defense.
Multi-Award-Winning Heritage
Since the Peregrine’s original debut in Spring 2011, the franchise has now been named by Runner’s World as “Editor’s Choice” five times.
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WALTHAM, MA (Feb. 4, 2021) –Global performance running lifestyle brand Saucony announces the launch of the Kinvara 12, the latest iteration of its award-winning, athlete-loved running shoe franchise. Featuring the brand’s exclusive PWRRUN™ cushioning technology, updated geometry, and a simplified upper, the Kinvara 12 is featherlight and fast. The Kinvara 12 is now available at select specialty running retailers globally and at saucony.com.
“With an almost cult-like following, the Kinvara remains our trusted go-fast running shoe,” said Shawn Hoy, Saucony’s senior vice president of global product and innovation. “PWRRUN cushioning keeps it light and fast to be a racing flat but it’s supportive enough to be an everyday trainer. We also simplified the upper design and improved the durability. We know the Kinvara 12 will be a trusted companion for runners who want a sleek, fast-looking and fast-feeling running experience.”
About the Kinvara 12
Multi-Award-Winning Heritage
Since the Kinvara’s original debut in Spring 2010, it has earned multiple Runner’s World“Editor’s Choice” awards.
Kinvara 12 Availability
The Kinvara 12 is now available at saucony.com and select running specialty retailers globally. The Kinvara 12 is available in men’s sizes 7-13, 14 and 15, and women’s sizes 5-12. The suggested retail price of the Kinvara 12 is $110.00.
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[February 5 2021 – KOBE, JAPAN] – Today, ASICS announces the launch of GLIDERIDE™ 2 and EVORIDE™ 2 models, the newest editions to its popular Energy Saving Series designed to help runners go for longer, faster and easier.
Built on ASICS’ GUIDESOLE™ technology, the new shoes make running feel easier, reflecting ASICS’ ongoing commitment to help everyone achieve a sound mind in a sound body through sport.
GLIDERIDE™ 2
Building on the success of the hugely popular GLIDERIDE™ shoe, GLIDERIDE™ 2 shoe is ASICS’ latest premium, energy saving shoe, offering an even smoother and more cushioned ride.
Once again centered around GUIDESOLE™ technology to deliver superior energy saving for the runner, a key new feature of GLIDERIDE™ 2 shoe is gender-specific tuning, with a lower density foam for a softer feel underfoot offered for female runners – placing ASICS’ spirit of personalization at the heart of the shoe’s updated design.
Meanwhile, a widened midfoot base and reduced underfoot cutouts offer a smoother transition from heel-strike to toe-off for greater running efficiency. A newly engineered 3D-printed mesh delivers an improved upper fit and added comfort from the first mile to the last.
EVORIDE™ 2
EVORIDE™ 2 shoe is ASICS’ lighter, more affordable energy saving shoe. Building on the success of last year’s EVORIDE™ shoe, the shoe’s updated design features a lower density FLYTEFOAM™ material. This makes it more lightweight with an even softer feel than its predecessor.
EVORIDE™ 2 shoe is also based on ASICS’ GUIDESOLE™ technology, helping runners propel forward more easily at toe-off through a specially-designed angled midsole that provides extra support at the ankle. What’s more, GLIDERIDE™ 2 is perfect for more environmentally conscious runners too, with approximately 20% of the shoe’s upper made using recycled material.
KENICHI HARANO, Executive Officer, Senior General Manager, Institute of Sport Science at ASICS said: “In 2021 and beyond, everything we do will be geared towards championing the positive impact of sport on mental wellbeing and inspiring people all over the world to achieve a sound mind in a sound body. As we continue to invite runners all over the world to experience the uplifting power of sport by moving their mind at sunrise, launching the next generation of our popular GLIDERIDE™ and EVORIDE™ silhouettes is the latest step on this journey. There’s no better way to experience the two shoes’ incredible energy saving benefits than joining us on this mission and moving your mind at sunrise.”
Both GLIDERIDE™ 2 ($150) and EVORIDE™ 2 ($120) models are available for men and women from ASICS retail, online stores and specialist running outlets globally from February 5, 2021.
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