adidas Running Reveals the Ultra Boost 20, Celebrating Partnership with the ISS US National Lab

Press Release:

Today,adidasRunning reveals the adidas Ultraboost 20 in partnership with the International Space Station(ISS) U.S. National Laboratory, once again revolutionizing its iconic leading performance running shoe. Drawing parallels with the construction of a space shuttle in which every part has a unique purpose, each element in the adidas Ultraboost 20 has been maximized for a specific performance-driven function, allowing athletes to elevate their performance to new heights.Spacerace ULTRABOOST 20 SS20 Black Iridescent The new silhouette is the result of relentless stress testing in the lab, countless hours of research, and feedback from thousands of runners; the ultimate combination of comfort and responsiveness, designed to give runners the confidence to go beyond.THE DESIGN AESTHETIC OF THE NEW ADIDAS ULTRABOOST 20 TAKES INSPIRATION FROM OUR PARTNERSHIP WITH THE ISS U.S. NATIONAL LAB AND, WITH MORE TO COME FROM THE PARTNERSHIP, WE PLAN ON TAKING BOOST TO EVEN GREATER HEIGHTS.adidas Ultraboost 20’s new and advanced Primeknit upper features Tailored Fiber Placement (TFP) technology. The innovative technique lays down fibers to the millimeter, resulting in a high-performance, lightweight upper which is precisely stitched and constructed. From take-off to landing, runners can initiate control with a shoe that exactly calibrates foot support to fully unleash the explosive energy of boost. Meanwhile, the Boost midsole captures the energy in every stride and returns it at toe-off to propel runners forward, allowing them to take their run to the next level with out-of-this-world energy return. At the same time, the 3D Heel Frame – a stripped-back design which cradles the heel and locks it firmly in place – brings the perfect mix of adaptability and support.The adidas Ultraboost 20 features: 

  • Primeknit with TFP – An evolutionary upgrade to adidas Ultraboost 19, the Primeknit now features data-driven Tailored Fibre Placement technology, which lays down fibres to the millimeter to create an upper that delivers calibrated support and a flexible fit for each runner’s foot
  • Optimized Boost – the adidas Boost midsole captures the energy in every stride and returns it at toe-off to propel the runner forward, offering high energy return every step of the way
  • Stretchweb – The Stretchweb outsole works in harmony with the Boost midsole while Continental rubber gives maximum traction on all surfaces
  • Torsion Spring – A lightweight construction for enhanced support on landing and a snappy transition to propel runners forward

 Sam Handy, Vice President Design, adidas Running, said: “The revolutionary Ultraboost range has consistently pushed the boundaries of running shoe design since first launching, with each new release going one step further than its predecessors. In the adidas Ultraboost 20, we have lift-off again. The new silhouette has been carefully crafted to provide a high level of energy return for the wearer, combining our iconic Boost midsole with a Primeknit upper featuring Tailored Fiber Placement. This means the shoe responds to every step by propelling the runner forward. The design aesthetic of the new adidas Ultraboost 20 takes inspiration from our partnership with the ISS U.S. National Lab and, with more to come from the partnership, we plan on taking Boost to even greater heights.” Announced earlier in November 2019, as part of its open-source culture of collaboration, adidas has officially partnered with the ISS U.S. National Lab to innovate, learn, and share information with the vision of co-creating the future of sports performance. Beyond integrating aerospace grade technology with the adidas  Ultraboost 20 and as part of the ground-breaking long-term partnership, adidas will send Boost technology on a mission up to the ISS. In space, the scientists will study the Boost molding process without the distraction of Earth’s gravity, so adidas can unlock the future of boost. The objective is to leverage the findings at scale in Boost midsoles of the future. Adorned with an ISS U.S. National Laboratory space patch, the adidas Ultraboost 20 pays homage to this upcoming mission and as a symbol of the partners commitment to innovate. Through its partnership with the ISS, adidas has gained deep insight into how astronauts, prepare for the physical and mental strain of living in space. With these insights and in collaboration with EXOS – a world-leading human performance lab – adidas has created an exclusive workout program for runners worldwide to challenge themselves and experience what it takes to train like an astronaut.  The adidas Ultraboost 20 will drop in a number of limited-edition colorways in the lead-up to the official global launch on December 6, 2019.

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Adidas 4D range expands with new reflective Alphaedge 4D running shoe

Press release:

adidas today announces that it expands the 4D range with a new reflective ALPHAEDGE 4D running shoe. The distinctive 3D printed design now features across the sportswear brand’s running, Stella McCartney, Originals and Statement product categories. ADIDAS 4D was first revealed as concept release from FUTURECRAFT – adidas’ innovation incubator – in 2017. The midsole is printed with light and oxygen using Carbon Digital Light Synthesis™ technology pioneered by Silicon Valley based company, Carbon.  The two companies came together to combine years of athlete data with the latest 3D printing technology which allows products to be created at considerable commercial scale. This technology enables huge benefits for both athletes and consumers so they will feel the future. Marco Kormann, Director Platform Innovation, adidas, said: 
“We are proud to have taken a FUTURECRAFT concept and scaled it up significantly across our business within two years. ADIDAS 4D marks a shift in the way we approach the design and creation of our products. With the support of our partner, Carbon, we have shown the possibilities of data-driven-design and digital manufacturing on a global scale. The next iteration of the technology will be to develop how it can be used to produce footwear that is tailored to specific sports, and even individual athletes.” ADIDAS 4D was created as a unique solution that can be precisely tuned to respond to the movement patterns, weight and gait of the user. This means that in the future adidas foresees designing the lattice in a way which suits the movements of a certain sport, as well as personalised based on the data of an individual. We’re just at the beginning, with ADIDAS 4D you will start to feel the future. The latest drop to feature ADIDAS 4D is an update from ALPHAEDGE 4D for FW19. The new reflective design on the upper makes this version of ALPHAEDGE stand out even more, especially for training in low light. The product features are as follows: ADIDAS 4D Carbon Digital Light Synthesis™ technology uses digital light projection, oxygen-permeable optics and programmable liquid resins to print high-performance, durable polymeric products. The technology uses data to translate the needs of a performance category, and eventually individual athlete or consumer, with the required movement, cushioning and stability directly into a midsole. 
Primeknit upper, with FORGEDMESH A super-lightweight upper that features a reflective prime knit used on the full upper, for maximum reflectivity, encases your foot in a seamless sock-like fit providing the support and comfort needed during sharp lateral movements and tight turns. Each thread is individually constructed millimeter by millimeter with FORGEDMESH – a process using TPU-coated yarn, that maximizes performance when stitched at various angles and layers for ultimate strength in motion. Continental outsole The Continental rubber outsole draws on 140 years of Continental tire technology and research – with engineered traction zones to support deeper cuts and faster acceleration, regardless of surface terrain or weather. ALPHAEDGE 4D FW19, will be available globally across adidas.com, the adidas app and select retailers from 11th November 2019. For more information visit adidas.com

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Adidas Running Launches Brand-New AlphaBOUNCE Instinct, Designed To Give Athletes An Edge In Their Sport

Press Release:

Portland, July 2, 2018 – adidas Running today announced the launch of a brand-new silhouette in the AlphaBounce franchise, created specifically for the versatile athlete: the adidasAlphaBounce Instinct. Designed for exceptional comfort and flexibility, the Instinct’s design is made to carry athletes through each part of their workout without sacrificing the foot’s natural movement and therefore helping wearers work to reach their peak competitive performance.Visually, the AlphaBounce Instinct is a fresh take on previous models in the AlphaBounce franchise. Inspired by the movement of human body, the adaptive design of the shoe is meant to allow the user to move “instinctively.” This ethos also inspired the blending of “wave” textures between the midsole and upper. Originally designed for both running and training, key technical features of the AlphaBounce Instinct come together to provide comfort in both disciplines. Notably, they include: 

  • ADAPTIVE TORSION / BOUNCE – A torsion system that allows your forefoot and heel to move independently from one another without sacrificing the cushion or comfort of the Bounce midsole.
  • ADAPTIVE FORGING – A breathable engineered mesh upper forged to help provide support and stability for linear and multi-directional movements.
  • ADAPTIVE TRACTION – A Continental Rubber™ outsole that provides traction and durability for peace of mind on both wet and dry surfaces.

Available in both men’s and women’s models and multiple colorways, the adidasAlphaBounce Instinct will be available on adidas.com and in stores on July 7 for $120.

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