New ASICS DYNABLAST™ adds some fun to every run

Press release:

· Latest addition to the popular BLAST BEYOND series offers outstanding performance and protection alongside a faster, lighter, bouncier ride

· With more people running than ever before [1] , ASICS newest addition to the BLAST BEYOND series helps put a spring in the step of a new generation of runners.

[28th August 2020 – KOBE, JAPAN] – The DYNABLAST™ is a performance shoe offering runners a faster, lighter, bouncier ride. Based on ASICS’ trademark human-centric design, it is made for anyone looking to add some fun to their run and put an extra spring in their step.

The launch of the DYNABLAST™ comes at a time when more people than ever are falling in love with running. Inspired by the need to escape the challenges of life during the ongoing COVID-19 pandemic, more people are clocking up more strides, more often. Fitness-tracking app, ASICS Runkeeper™, continues to see increases with users – with a 113% increase in registrations globally year to date vs the same time period in 2019, while, according to ASICS’ own research [i] in 12 countries, 73% of runners globally now say exercise is something they look forward to during the week. With 66%, saying that running is the best form of physical exercise that they can do right now.

Following on from the successful launch of the NOVABLAST™ running shoe, ASICS have answered the call of runners, by adding another shoe to the range, the DYNABLAST™. As the latest addition, the DYNABLAST™ features FLYTEFOAM™ Blast technology in

in the midsole for a lightweight, responsive feel. Underfoot cut-outs in the outsole also work with the midsole foam to put extra bounce into every stride. With its fast, bouncy, energetic feel, the DYNABLAST™ is a recommended shoe for a new generation of runners who look forward to their runs as a fun, uplifting experience.

Elsewhere, an engineered mesh upper increases breathability and creates a “barely there” feel, while the knit upper provides a comfortable fit and outstanding support without the bulkiness of stitched or welded overlays.

Kenichi Harano, Executive Officer and Senior General Manager at ASICS Institute of Sport Science, said: “ASICS was founded on a mission to help everyone achieve a sound body in a sound body through movement. With people increasingly using running to alleviate the pressures of life right now, that mission has never been more important. We’re committed to meeting runners’ changing needs both during this pandemic and beyond. The DYNABLAST™ is one of the many ways we are delivering the experiences and products we know runners want, helping the world keep on running.”

As well as improving and introducing new shoes that aim to elevate the running experience, ASICS have designed an app that turns the rhythm of a run into a track in real-time called the ASICS Run Mixer. The app works best with the ASICS BLAST family range of shoes and enhances the joy and fun of running by creating bespoke track based on a runners very own running rhythm. The rhythms generated can be shared and runners can challenge one another to produce something even better. Runners can download the app for free from the App Store or Google Play.

ASICS DYNABLAST will be available globally for men and women from ASICS retail, online stores and specialist running outlets from 28 August 2020 at an RRP of $100. Visit www.ASICS.com and video [ASICS DYNABLAST™ ] for more information.

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ASICS Women's Dynablast Running Shoes, 7.5, Orange POP/Sun Coral
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • Solid Rubber Outsole - Provides enhanced durability and traction.
  • EVA Sockliner - Removable sockliner that provides cushioning performance.
SaleBestseller No. 2
ASICS Men's Dynablast Running Shoes, 12, Piedmont Grey/Grey Floss
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • Solid Rubber Outsole - Provides enhanced durability and traction.
  • EVA Sockliner - Removable sockliner that provides cushioning performance.
Bestseller No. 3
ASICS Women's Dynablast Running Shoes, 11, White/Ginger Peach
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • Solid Rubber Outsole - Provides enhanced durability and traction.
  • EVA Sockliner - Removable sockliner that provides cushioning performance.
Bestseller No. 4
ASICS Women's Dynablast Running Shoes, 8, Lichen Rock/Champagne
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • Knit upper -
  • Underfoot cutouts provide excellent bounce -
  • Solution Dye Sockliner - Sockliner is produced with a solution dyeing process that reduces water usage and carbon emissions
  • Recycled Material Upper - At least 20% of the primary material of the shoe's upper is made with recycled materials to reduce waste and carbon emissions.
SaleBestseller No. 6
ASICS Men's Novablast Running Shoes, 11, Black/Black
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
  • Ortholite Lasting - This lasting material features plush underfoot comfort while providing excellent moisture management and a high level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
  • Reflectivity - Special reflective material designed to enhance safety and visibility in low light conditions
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Bestseller No. 7
ASICS Women's Noosa Tri 13 Running Shoes, 6.5, HOT Pink/Sour Yuzu
  • FLYTEFOAM cushioning -
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  • Engineered mesh upper improves breathability -
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
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ASICS Women's Gel-Cumulus 22 MK Running Shoes, 9.5, Black/White
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
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  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
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SaleBestseller No. 9
ASICS Women's NOVABLAST Running Shoes, 8.5, Black/Black
  • FLYTEFOAM BLAST -Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • AHAR Plus Outsole -Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
  • Ortholite Lasting -This lasting material features plush underfoot comfort while providing excellent moisture management and a high level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
SaleBestseller No. 10
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  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.

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