Brooks Running Introduces Its Softest Running Experience with New DNA LOFT Midsole Technology

Press release:

SEATTLE- May 29, 2018

Brooks Running Company unveils its softest cushioning material ever, the all-new DNA LOFT foam. First appearing in June in the updated Glycerin 16, DNA LOFT is the second new midsole compound Brooks introduced this year and marks an acceleration of the company’s footwear innovation.

“After delivering our highest energy return technology with DNA AMP, we challenged ourselves to go back to the lab and create the same unparalleled experience for runners who prefer an ultra-soft running experience,” said Carson Caprara, director of global product line management, Brooks Running. “We heard from runners that they are looking for a supremely cushioned experience but don’t want any extra weight holding them back. With DNA LOFT we created a new way to blend our foam so that it delivers on-demand cushioning without added weight or bulk, providing runners with a comfortable and protected ride.”

Plush and protective, DNA LOFT maintains Brooks’ signature DNA midsole qualities, instantly adapting to the runners’ individual stride, weight and speed but provides a softer and more protected experience due to the midsole’s unique blend of Ethylene-vinyl acetate (EVA), rubber and air. Rubber adds longevity, ensuring the softness lasts the lifetime of the shoe while air decreases the material’s weight. A smarter take on a plush running material, DNA LOFT is engineered to be lightweight and ultra-soft without giving out underneath the foot.

DNA LOFT is the second new midsole technology Brooks has delivered this year. In September, the company introduced DNA AMP, a revolutionary polyurethane-based cushioning system which provides the brand’s most energy return. This fall, Brooks is expanding its DNA AMP line-up with the introduction of the updated Levitate 2 and two new shoes—the Bedlam and Ricochet. The Bedlam provides a super springy experience and features the company’s innovative Guide Rails support system. The Ricochet blends DNA AMP with BioMogo DNA for a balance of energy return and cushion that provides a light, responsive ride.

Brooks will introduce DNA LOFT in the new Glycerin 16 on June 1 and in the new Ghost 11 on June 26. The Glycerin 16 will sell for $150 and the Ghost 11 for $120. The Levitate 2, Bedlam and Ricochet launch June 26 for $150, Sept. 1 for $150 and Oct. 1 for $120, respectively.

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Bestseller No. 1
Brooks Women's Adrenaline GTS 21, White/Light Blue, 8 Medium
  • THIS WOMEN'S SHOE IS FOR: Runners looking for a supportive shoe that's soft and smooth, the Adrenaline GTS 21 offers an improved ride and reliable support for however your body moves so you can forget the shoes and enjoy the run. This Brooks Adrenaline GTS 21 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance.
  • SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Adrenaline GTS 20
  • BALANCED, SOFT CUSHIONING: The DNA LOFT Crash Pad cushions each footfall and works with BioMoGo DNA to adapt to your every stride.
  • MODERNIZED FIT: A streamlined, engineered mesh upper with 3D Fit Print offers the structure and proven fit the Adrenaline is known for-without excess bulk.
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: We've shifted our focus beyond the feet to the most injury-prone part of a runner’s body: the knees. GuideRails keep you moving comfortably by keeping excess movement in check.
Bestseller No. 2
Brooks Women's Ghost 13, Black/Hushed Violet, 8.5 Medium
  • THIS WOMEN'S SHOE IS FOR: The Ghost 13 is for runners looking for a reliable shoe that's soft and smooth. The Ghost 13 offers improved transitions for zero distractions so you can focus more on what matters most: your run. This Brooks Ghost 13 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance.
  • SUPPORT AND CUSHION: The neutral support type provides high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 12
  • BALANCED, SOFT CUSHIONING: BioMoGo DNA and DNA LOFT cushioning work together to provide a just-right softness underfoot without losing responsiveness and durability - yet it feels lighter than ever.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our Segmented Crash Pad - an integrated system of shock absorbers - will cushion every step and stride for smooth heel-to-toe transitions.
  • SOFT, SECURE, FIT: The newly engineered mesh and 3D Fit Print practically disappears on your foot with strategically placed stretch and structure.
SaleBestseller No. 3
Brooks Men's Ghost 13, Primer Grey/Pearl/Black, 12 Medium
  • THIS MEN'S SHOE IS FOR: The Ghost 13 is for runners looking for a reliable shoe that's soft and smooth. The Ghost 13 offers improved transitions for zero distractions so you can focus more on what matters most: your run. This Brooks Ghost 13 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance.
  • SUPPORT AND CUSHION: The neutral support type provides high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 12
  • BALANCED, SOFT CUSHIONING: BioMoGo DNA and DNA LOFT cushioning work together to provide a just-right softness underfoot without losing responsiveness and durability - yet it feels lighter than ever.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our Segmented Crash Pad - an integrated system of shock absorbers - will cushion every step and stride for smooth heel-to-toe transitions.
  • SOFT, SECURE, FIT: The newly engineered mesh and 3D Fit Print practically disappears on your foot with strategically placed stretch and structure.
Bestseller No. 4
Brooks Women's Revel 4, Black/White, 7.5 Medium
  • THIS WOMEN'S SHOE IS FOR: Neutral runners looking for a shoe that looks good and performs even better. This is a true do-it-all shoe that you can also wear casually.
  • BALANCED, SOFT CUSHIONING: BioMoGo DNA cushioning adapts to your stride, weight, and speed to help protect you by deflecting impact away from your body.
  • SOFT, COMFORTABLE, AND VERSATILE FIT: Enjoy the secure fit of an inner bootie that surrounds your foot in all-day comfort thanks to heat-activated yarns that won’t stretch out over time.
  • FRESH LOOK: The redesigned flat-knit upper and midsole provide a look and feel that’s perfect for work, working out, or post-work activities.
  • WEAR TESTERS SAY: "Shoe feels great. It’s got a nice smooth ride with the right amount of cushioning. Shoe feels pretty light."
Bestseller No. 5
Brooks Adrenaline GTS 21 Grey/Tradewinds/Deep Cobalt 10.5 EE - Wide
  • THIS MEN'S SHOE IS FOR: Runners looking for a supportive shoe that's soft and smooth, the Adrenaline GTS 21 offers an improved ride and reliable support for however your body moves so you can forget the shoes and enjoy the run. This Brooks Adrenaline GTS 21 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance.
  • SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Adrenaline GTS 20
  • BALANCED, SOFT CUSHIONING: The DNA LOFT Crash Pad cushions each footfall and works with BioMoGo DNA to adapt to your every stride.
  • MODERNIZED FIT: A streamlined, engineered mesh upper with 3D Fit Print offers the structure and proven fit the Adrenaline is known for-without excess bulk.
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: We've shifted our focus beyond the feet to the most injury-prone part of a runner’s body: the knees. GuideRails keep you moving comfortably by keeping excess movement in check.
SaleBestseller No. 6
Brooks Levitate 4 Running Shoe Black/Grey/Coral Cloud 9 B (M)
  • THIS WOMEN'S SHOE IS FOR: The Levitate 4 is perfect for runners who want a shoe that helps them by giving energy back with each step, the Levitate 4's DNA AMP is now 20% lighter so our highest energy return foam is better than ever.
  • ENERGIZED CUSHIONING: Now 20% lighter, our DNA AMP midsole technology lets your foot spring off the ground with each step for speedy, efficient energy return.
  • SECURE, SOCK-LIFE FIT: We updated the Fit Knit Upper to provide a close-to-foot fit that’s lighter, softer, and more breathable than before. The Levitate 4 runs more shallow and provides a slightly more snug fit. If looking for a more roomy fit, Brooks recommends sizing up by 1/2 a size
  • QUICK TRANSITIONS: An updated arrow-point pattern on the outsole lets your foot move from heel to toe quickly, enhancing the shoe’s springy feel.
  • WEAR TESTERS SAY: “ I loved the energy I felt when running in these. Great cushion and ride.”
Bestseller No. 7
Brooks Ghost 14 Peacoat/Yucca/Navy 8.5 B (M)
  • THIS WOMEN'S SHOE IS FOR: Runners looking for a smooth ride that won’t distract from the fun of the run. The Ghost 14 offers a simplified midsole construction which creates more seamless transitions. This Brooks Ghost 14 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance.
  • SUPPORT AND CUSHION: The Ghost 14 offers neutral support while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 13
  • BALANCED, SOFT CUSHIONING: BioMoGo DNA and DNA LOFT cushioning work together to provide a just-right softness underfoot without losing responsiveness and durability - yet it feels lighter than ever. DNA LOFT now makes up the entire midsole, for a softer, smoother, ride.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our Segmented Crash Pad - an integrated system of shock absorbers - will cushion every step and stride for smooth heel-to-toe transitions.
  • SOFT, SECURE, FIT: More strategic use of the 3D Fit Print upper technology provides structure that moves with the foot.
SaleBestseller No. 8
Brooks Glycerin 18 Black/Ebony/Blue 10.5 D (M)
  • THIS MEN'S SHOE IS FOR: The Glycerin 18 is perfect for runners who think there's no such thing as too much cushioning. The upper enhances comfort by perfectly balancing stretch and structure.
  • SUPPORT AND CUSHION: Provides neutral support while offering the maximum amount of cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Glycerin 17.
  • SUPER-SOFT CUSHIONING: Increased DNA LOFT super-soft cushioning allows for even more extreme softness, without losing responsiveness or durability, while the OrthoLite sockliner provides premium step-in comfort.
  • PLUSH FIT: The plush feel of an internal stretch bootie surrounds your foot and moves and expands with your stride. The engineered mesh upper enhances the fit.
  • SMOOTH TRANSITIONS: The plush transition zone makes every move from heel to toe feel incredibly soft and smooth.
Bestseller No. 9
Brooks Launch 8 Black/Ebony/Blue Tint 8 B (M)
  • THIS WOMEN'S SHOE IS FOR: The Launch 8 is for neutral runners who want a lightweight shoe with a fast, fun, ride. Durable enough for training but light enough for race day, the Launch 8 is designed to keep up on every run. Predecessor: Brooks Launch 7.
  • NEUTRAL SUPPORT: Streamlined yet cushioned, with neutral support, this shoe hits the sweet spot between a race flat and a standard trainer.
  • LIGHTWEIGHT CUSHIONING: Brooks lightest BioMoGo DNA midsole cushioning provides a fast ride without any extra weight - perfect for days when you are working on your speed.
  • BREATHABLE AND SLEEK FIT: The new one-piece mesh upper creates a closer-to-foot-feel that is more breathable than ever before.
  • QUICK TRANSITIONS: The Midfoot Transition Zone is shaped to go from heel to toe quickly. Newly added blown rubber in the forefoot propels you forward for a faster ride.
Bestseller No. 10
Brooks Revel 5 Ebony/Alloy/Metallic 10.5 D (M)
  • THIS MEN'S SHOE IS FOR: For runners looking for a versatile shoe that’s springy on the run, stylish off the run, and comfortable for the long run. Styled to perform, the Revel 5 delivers a springy ride and all-day comfort. Predecessor: Revel 4
  • BALANCED, SOFT CUSHIONING: BioMoGo DNA cushioning adapts to your stride, weight, and speed to help protect you by deflecting impact away from your body.
  • QUICK TRANSITIONS: The arrow-point pattern in the outsole lets your foot move from heel to toe quickly. Our Green Rubber outsole puts a spring in each step.
  • FRESH LOOK: The updated Fit Knit upper provides versatility and style with a comfortably secure fit.

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