Brooks Running Introduces Its Softest Running Experience with New DNA LOFT Midsole Technology

Press release:

SEATTLE- May 29, 2018

Brooks Running Company unveils its softest cushioning material ever, the all-new DNA LOFT foam. First appearing in June in the updated Glycerin 16, DNA LOFT is the second new midsole compound Brooks introduced this year and marks an acceleration of the company’s footwear innovation.

“After delivering our highest energy return technology with DNA AMP, we challenged ourselves to go back to the lab and create the same unparalleled experience for runners who prefer an ultra-soft running experience,” said Carson Caprara, director of global product line management, Brooks Running. “We heard from runners that they are looking for a supremely cushioned experience but don’t want any extra weight holding them back. With DNA LOFT we created a new way to blend our foam so that it delivers on-demand cushioning without added weight or bulk, providing runners with a comfortable and protected ride.”

Plush and protective, DNA LOFT maintains Brooks’ signature DNA midsole qualities, instantly adapting to the runners’ individual stride, weight and speed but provides a softer and more protected experience due to the midsole’s unique blend of Ethylene-vinyl acetate (EVA), rubber and air. Rubber adds longevity, ensuring the softness lasts the lifetime of the shoe while air decreases the material’s weight. A smarter take on a plush running material, DNA LOFT is engineered to be lightweight and ultra-soft without giving out underneath the foot.

DNA LOFT is the second new midsole technology Brooks has delivered this year. In September, the company introduced DNA AMP, a revolutionary polyurethane-based cushioning system which provides the brand’s most energy return. This fall, Brooks is expanding its DNA AMP line-up with the introduction of the updated Levitate 2 and two new shoes—the Bedlam and Ricochet. The Bedlam provides a super springy experience and features the company’s innovative Guide Rails support system. The Ricochet blends DNA AMP with BioMogo DNA for a balance of energy return and cushion that provides a light, responsive ride.

Brooks will introduce DNA LOFT in the new Glycerin 16 on June 1 and in the new Ghost 11 on June 26. The Glycerin 16 will sell for $150 and the Ghost 11 for $120. The Levitate 2, Bedlam and Ricochet launch June 26 for $150, Sept. 1 for $150 and Oct. 1 for $120, respectively.

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SaleBestseller No. 1
Brooks Women's Adrenaline GTS 22 Supportive Running Shoe - Grey/Rose/Black - 8 Medium
  • THIS WOMEN'S SHOE IS FOR: Runners looking for a smooth ride, with great cushion and trusted GuideRails support that won’t distract from the fun of the run. This Brooks Adrenaline GTS 22 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance. We recommend ordering Brooks running shoes 1/2 to one size larger than your dress shoe.
  • SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Adrenaline GTS 21
  • BALANCED, SOFT CUSHIONING: The updated midsole is now 100% DNA LOFT cushioning paired with the Segmented Crash Pad for an even softer, smoother ride and easier flow from landing to toe-off.
  • MODERNIZED FIT: More strategic use of the 3D Fit Print upper technology offers the structure and proven fit the Adrenaline is known for without excess bulk.
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: We've shifted our focus beyond the feet to the most injury-prone part of a runner’s body: the knees. GuideRails keep you moving comfortably by keeping excess movement in check.
Bestseller No. 2
Brooks Women’s Trace 2 Neutral Running Shoe - Ebony/Black/White - 9 Medium
  • THIS WOMEN’S SHOE IS FOR: The Trace 2 offers neutral support for runners who want a soft, smooth ride that they can depend on every time they lace up.
  • SOFT CUSHIONING: BioMoGo DNA cushioning adapts to your speed, stride, and weight to help deflect impact away from your body to keep you comfortable mile after mile.
  • COMFORABLE, SECURE FIT: The 3D Fit Print and air-mesh provide extra structure to hold your foot in place while also providing optimum airflow.
  • SMOOTH TRANSITIONS: The segmented crash pad cushions your landing and creates a soft, seamless heel-to-toe transition from take-off to landing.
  • BREATHABLE UPPER: New, engineered air-mesh upper offers more breathability to keep runners dry and comfortable.
Bestseller No. 3
Brooks Men’s Launch 9 Neutral Running Shoe - White/Pink/Nightlife - 11 Medium
  • THIS MEN’S SHOE IS FOR: The Launch 9 is for neutral runners who want a dependable, lightweight shoe with DNA cushioning and a highly breathable upper that helps runners go fast on every run. We recommend ordering Brooks running shoes 1/2 to one size larger than your dress shoe.
  • NEUTRAL SUPPORT: Lightweight, streamlined, with even more BioMoGo DNA cushioning, the Launch 9 offers neutral support to keep you running faster mile after mile.
  • ENHANCED BREATHABILITY: Reengineered upper features Creel Warp mesh, designed to be extremely light and breathable. Hints of reflectivity on the upper to increase visibility on the road.
  • LIGHTWEIGHT CUSHIONING: We have added more BioMoGo DNA cushioning to the midsole for an even faster ride without the extra weight. A dynamically responsive ride for days when you are working on your speed.
  • RESPONSIVE TRANSITIONS: Redesigned midsole increased by 2 mm to provide runners with more responsiveness while the Green Rubber Outsole helps your foot move quickly from heel to toe.
SaleBestseller No. 4
Brooks Women's Ghost 14 Neutral Running Shoe - Purple Impression/Dutch/Lime - 9.5 Medium
  • THIS WOMEN'S SHOE IS FOR: Runners looking for a smooth ride that won’t distract from the fun of the run. The Ghost 14 offers a simplified midsole construction which creates more seamless transitions. This Brooks Ghost 14 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance. We recommend ordering Brooks running shoes 1/2 to one size larger than your dress shoe.
  • SUPPORT AND CUSHION: The Ghost 14 offers neutral support while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 13
  • BALANCED, SOFT CUSHIONING: BioMoGo DNA and DNA LOFT cushioning work together to provide a just-right softness underfoot without losing responsiveness and durability - yet it feels lighter than ever. DNA LOFT now makes up the entire midsole, for a softer, smoother, ride.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our Segmented Crash Pad - an integrated system of shock absorbers - will cushion every step and stride for smooth heel-to-toe transitions.
  • SOFT, SECURE, FIT: More strategic use of the 3D Fit Print upper technology provides structure that moves with the foot.
SaleBestseller No. 5
Brooks Women's Glycerin 20 Neutral Running Shoe - Oyster/Latigo Bay/Coral - 8 Wide
  • COMFY SNEAKS: Introducing the Brooks Glycerin 20 sneakers, a new redesigned Glycerin where midsole and outsole offer a widened platform for smoother, easier transitions
  • QUALITY BUILD: Sneaks feature a plush and breathable engineered air mesh upper for a secure fit, comfortably holding the foot in place, along with a soft textile lining and insole, and are set on rubber outsole
  • LACE-UP CLOSURE: Easy to pull on and off, our Brooks Glycerin 20 running shoes showcase a lace-up closure that ensures a secure and precise fit and also feature a cushioned tongue and collar as well
  • OPTIMAL SUPPORT: Our running sneakers are crafted utilizing our innovative nitrogen infusion process that allows fine-tuning the softness with careful precision, so we never sacrifice weight, durability, or responsiveness
  • MULTI-COLOR DESIGNS: These comfy running shoes are available in multiple women’s sizes with 5 different multi-color options that will stand out on the trail and give your confidence a boost
SaleBestseller No. 6
Brooks Women’s Launch 9 Neutral Running Shoe - Pink/Fuchsia/Cobalt - 7
  • THIS WOMEN’S SHOE IS FOR: The Launch 9 is for neutral runners who want a dependable, lightweight shoe with DNA cushioning and a highly breathable upper that helps runners go fast on every run. We recommend ordering Brooks running shoes 1/2 to one size larger than your dress shoe.
  • NEUTRAL SUPPORT: Lightweight, streamlined, with even more BioMoGo DNA cushioning, the Launch 9 offers neutral support to keep you running faster mile after mile.
  • ENHANCED BREATHABILITY: Reengineered upper features Creel Warp mesh, designed to be extremely lightweight and breathable. Hints of reflectivity on the upper to increase visibility on the road.
  • LIGHTWEIGHT CUSHIONING: We have added more BioMoGo DNA cushioning to the midsole for an even faster ride without the extra weight. A dynamically responsive ride for days when you are working on your speed.
  • RESPONSIVE TRANSITIONS: Redesigned midsole increased by 2 mm to provide runners with more responsiveness while the Green Rubber Outsole helps your foot move quickly from heel to toe.
Bestseller No. 7
Brooks Men’s Trace 2 Neutral Running Shoe - White/Black - 12 Medium
  • THIS MEN’S SHOE IS FOR: The Trace 2 offers neutral support for runners who want a soft, smooth ride that they can depend on every time they lace up.
  • SOFT CUSHIONING: BioMoGo DNA cushioning adapts to your speed, stride, and weight to help deflect impact away from your body to keep you comfortable mile after mile.
  • COMFORABLE, SECURE FIT: The 3D Fit Print and air-mesh provide extra structure to hold your foot in place while also providing optimum airflow.
  • SMOOTH TRANSITIONS: The segmented crash pad cushions your landing and creates a soft, seamless heel-to-toe transition from take-off to landing.
  • BREATHABLE UPPER: New, engineered air-mesh upper offers more breathability to keep runners dry and comfortable.
Bestseller No. 8
Brooks Men’s Adrenaline GTS 23 Supportive Running Shoe - Black/Black/Ebony - 10 Medium
  • THIS MEN’S SHOE IS FOR: The Adrenaline GTS 23 is for runners who need support and want a smooth, reliable ride. This Brooks Adrenaline GTS 23 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance. Predecessor: Adrenaline GTS 22
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: Our unique technology aligns your body in its natural motion path while keeping excess movement in check.
  • SOFT, LIGHTWEIGHT CUSHIONING: New midsole features soft and lighter weight DNA LOFT v2 cushioning.
  • ENHANCED UPPER: Engineered air mesh upper provides comfort and breathability with 3D Fit Print for added structure.
  • TRUSTED, SECURE FIT: Engineered Air Mesh and use of 3D Fit Print to enhance upper and deliver the structure and proven fit the Adrenaline is known for.
SaleBestseller No. 9
Brooks Men's Ghost 15 Neutral Running Shoe - Flintstone/Peacoat/Oak - 10.5 Medium
  • THIS MEN'S SHOE IS FOR: Runners looking for a smooth ride that won’t distract from the fun of the run. The Ghost 15 offers a refined 3D Fit Print to create a more seamless, secure fit. This Brooks Ghost 15 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance.
  • SUPPORT AND CUSHION: The Ghost 15 offers neutral support while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 14
  • BALANCED, SOFT CUSHIONING: New midsole features soft and lighter-weight DNA LOFT V2 cushioning to provide distraction free cushioning under your feet with each stride.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our soft midsole and Segmented Crash Pad - an integrated system of shock absorbers - team up for easy flow from landing to toe-off.
  • ENHANCED UPPER: Engineered air mesh upper provides comfort and breathability with 3D Fit Print for added structure.
SaleBestseller No. 10
Brooks Women's Hyperion Tempo Road Running Shoe - Blue Coral/Blue Light/Pink - 8 Medium
  • THIS WOMEN'S SHOE IS FOR: For runners looking to get the most out of their workouts, the Hyperion Tempo is a light and responsive trainer that reduces deviation, allowing you to run and recover faster
  • LIGHT, RESPONSIVE CUSHIONING: We created the all-new DNA FLASH midsole by infusing our adaptive DNA material with nitrogen, providing an incredibly lightweight yet springy experience.
  • PERFORMANCE FIT: The woven upper moves with your foot and provides both stretch and breathability for maximum comfort.
  • ENERGY SAVINGS: The shoe geometries keep your foot stable as you move, allowing you to run efficiently in your natural motion path.
  • QUICK RECOVERY: Get back to the grind and focus on your progress with Hyperion Tempo's impact-absorbing, lightweight, responsive and soft cushioning.

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