Brooks Levitate with DNA AMP Delivers Infinite Energy

New DNA AMP Midsole Technology Provides the Most Energy Return of Leading Performance Running
September 20, 2017 12:01 AM Eastern Daylight Time
SEATTLE–(BUSINESS WIRE)–Based on seven years of Run Signature research, Brooks Running is launching the all new Levitate with DNA AMP—a shoe engineered to provide the most energy return of leading performance running shoes. The springy and responsive Brooks Levitate is available for pre-order beginning today at http://www.brooksrunning.com/en_us/brooks-levitate-running-shoes.html and will be available worldwide Sept. 30.

“We’re pushing the limits of energy return with the new Brooks Levitate and are excited to unveil a shoe that has been engineered from the ground up to provide runners with an infinitely energetic experience,” said Carson Caprara, director of global product line management, Brooks Running. “The Brooks Levitate features our revolutionary new DNA AMP midsole technology that releases energy straight back to the runner, making the experience so fun they might feel like running forever.”

The Brooks Levitate is the first shoe to feature the company’s exclusive DNA AMP midsole. Created in partnership with BASF, DNA AMP is a brand new polyurethane (PU)-based cushioning system strategically engineered to provide unparalleled energy return. The foundation of DNA AMP is a PU foam that naturally expands, returning energy as force is applied. To deliver an amplified experience, Brooks encased the foam in a thermoplastic polyurethane (TPU) skin that resists horizontal expansion to deliver energy directly back to the runner. The result is an engineered compound that provides exceptional energy return as well as an eye-catching chrome-like finish that feels as great underfoot as it looks.

To add to the energizing experience of the shoe, the Brooks Levitate features an integrated Fit Knit upper that comfortably accommodates a runner’s foot as it moves and expands. Brooks Fit Knit utilizes a circular knit process to create a precisely engineered upper that provides breathability where desired and structure where needed. A flexible, arrow-point pattern on the outsole of the shoe helps runners move quickly from heel to toe, without losing energy.

The Brooks Levitate with DNA AMP will be available for $150 in two colors for women and two colors for men. Additional details about the shoe can be found HERE.

About Brooks Running Company
Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information or follow us on Twitter (@brooksrunning) and Facebook (www.Facebook.com/brooksrunning).

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Bestseller No. 1
Brooks Women's Adrenaline GTS 21, White/Light Blue, 8 Medium
  • THIS WOMEN'S SHOE IS FOR: Runners looking for a supportive shoe that's soft and smooth, the Adrenaline GTS 21 offers an improved ride and reliable support for however your body moves so you can forget the shoes and enjoy the run. This Brooks Adrenaline GTS 21 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance.
  • SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Adrenaline GTS 20
  • BALANCED, SOFT CUSHIONING: The DNA LOFT Crash Pad cushions each footfall and works with BioMoGo DNA to adapt to your every stride.
  • MODERNIZED FIT: A streamlined, engineered mesh upper with 3D Fit Print offers the structure and proven fit the Adrenaline is known for-without excess bulk.
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: We've shifted our focus beyond the feet to the most injury-prone part of a runner’s body: the knees. GuideRails keep you moving comfortably by keeping excess movement in check.
Bestseller No. 2
Brooks Women's Ghost 13, Black/Hushed Violet, 8.5 Medium
  • THIS WOMEN'S SHOE IS FOR: The Ghost 13 is for runners looking for a reliable shoe that's soft and smooth. The Ghost 13 offers improved transitions for zero distractions so you can focus more on what matters most: your run. This Brooks Ghost 13 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance.
  • SUPPORT AND CUSHION: The neutral support type provides high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 12
  • BALANCED, SOFT CUSHIONING: BioMoGo DNA and DNA LOFT cushioning work together to provide a just-right softness underfoot without losing responsiveness and durability - yet it feels lighter than ever.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our Segmented Crash Pad - an integrated system of shock absorbers - will cushion every step and stride for smooth heel-to-toe transitions.
  • SOFT, SECURE, FIT: The newly engineered mesh and 3D Fit Print practically disappears on your foot with strategically placed stretch and structure.
SaleBestseller No. 3
Brooks Men's Ghost 13, Primer Grey/Pearl/Black, 12 Medium
  • THIS MEN'S SHOE IS FOR: The Ghost 13 is for runners looking for a reliable shoe that's soft and smooth. The Ghost 13 offers improved transitions for zero distractions so you can focus more on what matters most: your run. This Brooks Ghost 13 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance.
  • SUPPORT AND CUSHION: The neutral support type provides high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 12
  • BALANCED, SOFT CUSHIONING: BioMoGo DNA and DNA LOFT cushioning work together to provide a just-right softness underfoot without losing responsiveness and durability - yet it feels lighter than ever.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our Segmented Crash Pad - an integrated system of shock absorbers - will cushion every step and stride for smooth heel-to-toe transitions.
  • SOFT, SECURE, FIT: The newly engineered mesh and 3D Fit Print practically disappears on your foot with strategically placed stretch and structure.
Bestseller No. 4
Brooks Women's Revel 4, Black/White, 7.5 Medium
  • THIS WOMEN'S SHOE IS FOR: Neutral runners looking for a shoe that looks good and performs even better. This is a true do-it-all shoe that you can also wear casually.
  • BALANCED, SOFT CUSHIONING: BioMoGo DNA cushioning adapts to your stride, weight, and speed to help protect you by deflecting impact away from your body.
  • SOFT, COMFORTABLE, AND VERSATILE FIT: Enjoy the secure fit of an inner bootie that surrounds your foot in all-day comfort thanks to heat-activated yarns that won’t stretch out over time.
  • FRESH LOOK: The redesigned flat-knit upper and midsole provide a look and feel that’s perfect for work, working out, or post-work activities.
  • WEAR TESTERS SAY: "Shoe feels great. It’s got a nice smooth ride with the right amount of cushioning. Shoe feels pretty light."
Bestseller No. 5
Brooks Adrenaline GTS 21 Grey/Tradewinds/Deep Cobalt 10.5 EE - Wide
  • THIS MEN'S SHOE IS FOR: Runners looking for a supportive shoe that's soft and smooth, the Adrenaline GTS 21 offers an improved ride and reliable support for however your body moves so you can forget the shoes and enjoy the run. This Brooks Adrenaline GTS 21 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance.
  • SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Adrenaline GTS 20
  • BALANCED, SOFT CUSHIONING: The DNA LOFT Crash Pad cushions each footfall and works with BioMoGo DNA to adapt to your every stride.
  • MODERNIZED FIT: A streamlined, engineered mesh upper with 3D Fit Print offers the structure and proven fit the Adrenaline is known for-without excess bulk.
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: We've shifted our focus beyond the feet to the most injury-prone part of a runner’s body: the knees. GuideRails keep you moving comfortably by keeping excess movement in check.
SaleBestseller No. 6
Brooks Levitate 4 Running Shoe Black/Grey/Coral Cloud 9 B (M)
  • THIS WOMEN'S SHOE IS FOR: The Levitate 4 is perfect for runners who want a shoe that helps them by giving energy back with each step, the Levitate 4's DNA AMP is now 20% lighter so our highest energy return foam is better than ever.
  • ENERGIZED CUSHIONING: Now 20% lighter, our DNA AMP midsole technology lets your foot spring off the ground with each step for speedy, efficient energy return.
  • SECURE, SOCK-LIFE FIT: We updated the Fit Knit Upper to provide a close-to-foot fit that’s lighter, softer, and more breathable than before. The Levitate 4 runs more shallow and provides a slightly more snug fit. If looking for a more roomy fit, Brooks recommends sizing up by 1/2 a size
  • QUICK TRANSITIONS: An updated arrow-point pattern on the outsole lets your foot move from heel to toe quickly, enhancing the shoe’s springy feel.
  • WEAR TESTERS SAY: “ I loved the energy I felt when running in these. Great cushion and ride.”
Bestseller No. 7
Brooks Ghost 14 Peacoat/Yucca/Navy 8.5 B (M)
  • THIS WOMEN'S SHOE IS FOR: Runners looking for a smooth ride that won’t distract from the fun of the run. The Ghost 14 offers a simplified midsole construction which creates more seamless transitions. This Brooks Ghost 14 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance.
  • SUPPORT AND CUSHION: The Ghost 14 offers neutral support while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 13
  • BALANCED, SOFT CUSHIONING: BioMoGo DNA and DNA LOFT cushioning work together to provide a just-right softness underfoot without losing responsiveness and durability - yet it feels lighter than ever. DNA LOFT now makes up the entire midsole, for a softer, smoother, ride.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our Segmented Crash Pad - an integrated system of shock absorbers - will cushion every step and stride for smooth heel-to-toe transitions.
  • SOFT, SECURE, FIT: More strategic use of the 3D Fit Print upper technology provides structure that moves with the foot.
SaleBestseller No. 8
Brooks Glycerin 18 Black/Ebony/Blue 10.5 D (M)
  • THIS MEN'S SHOE IS FOR: The Glycerin 18 is perfect for runners who think there's no such thing as too much cushioning. The upper enhances comfort by perfectly balancing stretch and structure.
  • SUPPORT AND CUSHION: Provides neutral support while offering the maximum amount of cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Glycerin 17.
  • SUPER-SOFT CUSHIONING: Increased DNA LOFT super-soft cushioning allows for even more extreme softness, without losing responsiveness or durability, while the OrthoLite sockliner provides premium step-in comfort.
  • PLUSH FIT: The plush feel of an internal stretch bootie surrounds your foot and moves and expands with your stride. The engineered mesh upper enhances the fit.
  • SMOOTH TRANSITIONS: The plush transition zone makes every move from heel to toe feel incredibly soft and smooth.
Bestseller No. 9
Brooks Launch 8 Black/Ebony/Blue Tint 8 B (M)
  • THIS WOMEN'S SHOE IS FOR: The Launch 8 is for neutral runners who want a lightweight shoe with a fast, fun, ride. Durable enough for training but light enough for race day, the Launch 8 is designed to keep up on every run. Predecessor: Brooks Launch 7.
  • NEUTRAL SUPPORT: Streamlined yet cushioned, with neutral support, this shoe hits the sweet spot between a race flat and a standard trainer.
  • LIGHTWEIGHT CUSHIONING: Brooks lightest BioMoGo DNA midsole cushioning provides a fast ride without any extra weight - perfect for days when you are working on your speed.
  • BREATHABLE AND SLEEK FIT: The new one-piece mesh upper creates a closer-to-foot-feel that is more breathable than ever before.
  • QUICK TRANSITIONS: The Midfoot Transition Zone is shaped to go from heel to toe quickly. Newly added blown rubber in the forefoot propels you forward for a faster ride.
Bestseller No. 10
Brooks Revel 5 Ebony/Alloy/Metallic 10.5 D (M)
  • THIS MEN'S SHOE IS FOR: For runners looking for a versatile shoe that’s springy on the run, stylish off the run, and comfortable for the long run. Styled to perform, the Revel 5 delivers a springy ride and all-day comfort. Predecessor: Revel 4
  • BALANCED, SOFT CUSHIONING: BioMoGo DNA cushioning adapts to your stride, weight, and speed to help protect you by deflecting impact away from your body.
  • QUICK TRANSITIONS: The arrow-point pattern in the outsole lets your foot move from heel to toe quickly. Our Green Rubber outsole puts a spring in each step.
  • FRESH LOOK: The updated Fit Knit upper provides versatility and style with a comfortably secure fit.

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