ASICS redefines the long run with the launch of new energy savings shoe – METARIDE™

Press release:

[February 27 – TOKYO, Japan] ASICS today turned the world of running on its head as it revealed a completely new concept in run efficiency, METARIDE™. One of ASICS’ most important innovations in seven decades, and as part of ASICS’ ambition to help all runners to WIN THE LONG RUN [1] , the shoe was designed with one purpose in mind; to make running longer distances easier.

Developed over two years by a team of scientists and designers at the ASICS Institute of Sport Science (ISS) in Kobe, Japan, METARIDE™ is precision engineered to minimize movement in the area where most energy is expended; the ankle joint.

Scientifically proven to offer a total reduction of energy loss at the ankle joint by almost one fifth [2] , the difference could be seismic for long distance runners who want to achieve their full potential.

The key to creating the most efficient run possible was the discovery of new revolutionary GUIDESOLE™ [3] technology; a precision-shaped curved sole that works by shifting the body weight forward and propelling runners on to give the feeling of effortless motion.

The result? An energy-saving shoe that provides a new running sensation with the potential to significantly improve performance and protection to help runners of every level keep going longer than they thought possible.

Featuring multiple proprietary technologies in an all-new radical design, METARIDE™ successfully optimizes all three phases of the gait cycle to create a completely different kind of running shoe. In tests, METARIDE™ has been scientifically proven against conventional running shoes in the category to;

· reduce total energy loss at the ankle joint where most energy is expended

· improved static fit and grip to reduce ankle movement throughout the stride whilst also maintaining stability and durability [4]

· feel like a new running experience

Kenichi Harano, Executive Officer and Senior General Manager at ISS comments on how METARIDE™ breaks new ground in long distance running.

“The METARIDE™ concept and new GUIDESOLE™ technology are fundamentally different to any other shoe we’ve ever made or that’s on the market today. We looked at run efficiency in a uniquely ASICS way to provide a new ‘feel’ whilst maintaining our promise of performance and protection.”

Representing the pinnacle of ASICS innovation, the METARIDE™ is the first in ASICS’ new energy-saving franchise, which will make the same concept and technologies available to more runners at different price points. A takedown model is planned for release this autumn.

Yasuhito Hirota, ASICS President and COO said METARIDE™ demonstrates ASICS’ commitment to continue to accelerate how runners move through cutting-edge product and services.

“We believe this new technology has the potential to disrupt the world of long-distance running. Our athletes and runners have told us that METARIDE™ is already transforming how they train, race, run and recover. This is just the beginning of a new era for ASICS as we bring the best innovations to our fans while attracting a new generation of runners.”

Runners can put the new shoe to the test with the WIN THE LONG RUN™ program on the RUNKEEPER™ app. The feature includes a series of five guided runs to help runners incorporate more variety in their training, improve endurance and run more efficiently. The experience is designed to inspire participants to go beyond the finish line to meet their next milestone.

METARIDE™ will be available in limited quantities from ASICS retail and online stores and specialist run outlets globally from 28th February.

Advertisement:

Bestseller No. 1
ASICS Men's MetaRide Running Shoes, 12, Black/Classic RED
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Guidesole Technology - Innovative midsole foams and a rocker sole design gives the runner a soft landing and more efficient stride.
  • Circular Knit Upper - Material construction is designed to offer improved breathability and fit
  • Rearfoot GEL Technology - Attenuates shock during impact phase and allows for a smooth transition to midstance.
Bestseller No. 2
ASICS Women's Metaride Running Shoes, 8.5, French Blue/Digital Grape
  • Breathable mesh upper -
  • FLYTEFOAM Technology - Provides lightweight cushioning
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • GEL Technology - Cushioning provides excellent shock absorption
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
Bestseller No. 3
ASICS Men's Metaride Running Shoes, 11, Black/Electric RED
  • Breathable mesh upper -
  • FLYTEFOAM Technology - Provides lightweight cushioning
  • FLYTEFOAM Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • GEL Technology - Cushioning provides excellent shock absorption
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
Bestseller No. 4
ASICS Women's MetaRide Running Shoes, 8.5, Black/Classic RED
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Guidesole Technology - Innovative midsole foams and a rocker sole design gives the runner a soft landing and more efficient stride.
  • Circular Knit Upper - Material construction is designed to offer improved breathability and fit.
  • Rearfoot GEL Technology - Attenuates shock during impact phase and allows for a smooth transition to midstance.
Bestseller No. 5
ASICS Women's MetaRide Running Shoes, 8, Sunrise RED/Midnight
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Rearfoot GEL technology cushioning system -Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • GUIDESOLE Technology -The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • ASICSGRIP Technology -ASICS proprietary outsole rubber provides high grip on various terrain, without compromising durability.
  • External Heel Clutch -External heel counter delivering better overall fit and targeted support
Bestseller No. 6
ASICS Men's MetaRide Running Shoes, 11, Sunrise RED/Midnight
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Rearfoot GEL technology cushioning system -Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • GUIDESOLE Technology -The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • ASICSGRIP Technology -ASICS proprietary outsole rubber provides high grip on various terrain, without compromising durability.
  • External Heel Clutch -External heel counter delivering better overall fit and targeted support
SaleBestseller No. 7
ASICS Men's GlideRide Running Shoes, 9.5, Black/Pure Gold
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
SaleBestseller No. 9
ASICS Men's Novablast Running Shoes, 10.5, Grey Floss/Black
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
SaleBestseller No. 10
ASICS Women's NOVABLAST Running Shoes, 8.5, Black/Black
  • FLYTEFOAM BLAST -Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • AHAR Plus Outsole -Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
  • Ortholite Lasting -This lasting material features plush underfoot comfort while providing excellent moisture management and a high level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.