ASICS pays homage to the iconic GEL-KAYANO™ 5 shoe model

Press Release:

20 years since the iconic 1999 GEL-KAYANO™ 5 shoe model was released, ASICS now pays tribute with a reinvigoration of the classic style.

Renowned as a high mileage running shoe with superior comfort and a bold VIS-TECH look, the 1999 model was the 5th iteration in the GEL-KAYANO series, created back in 1993. Whilst in keeping with those same principles and legendary silhouette, the GEL-KAYANO 5 OG model is a bold update for a fashion forward audience.

ASICS has always sought to hold substance over hype. It’s no different with the GEL-KAYANO 5 OG model, which holds true to ASICS’ heritage. Originally a high-end performance runner, the GEL- KAYANO™ 5 was part of the same GEL-KAYANO family which has set the benchmark for ‘stability running’ for the past 25 years. Now 20 years later and updated with a contemporary twist– it’s still on point – just as it was back in 1999.

A true marriage of vintage and modern – the GEL-KAYANO 5 OG shoe model uses cutting edge GEL™ technology, a fresh colour pallet and a quadra-lacing system to update the 1999 cult classic, but still remains true to the authentic look and feel which made the shoe so popular back in the 90s. The shoe will also see the return of DUOMAX™ tech, which reduces inward rotation of the foot.

In order to establish the GEL-KAYANO 5 OG model as part of the legendary GEL-KAYANO family, ASICS has partnered with the streetwear bible and media agency, Highsnobiety – who will play a significant role in maximising and celebrating the product.

To amplify the official release on ASICSTIGER brand’s owned channels, there will be a series of Instagram stories and posts which will tap into the aesthetics of the late 90s running magazines. Using vintage running editorial material with a modern twist, the Instagram stories will tell the story of how the original shoe came to be – whilst also showcasing product features and purchase information. The stories will then be hosted on the ASICSTIGER Instagram page.

In keeping with the silhouette which made the shoe a classic, the punchy reinvention will be available on ASICS.com and at select ASICS retailers.

Advertisement:

SaleBestseller No. 1
ASICS Women's Gel-Kayano 26 Running Shoes, 8.5, Black/White
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
SaleBestseller No. 2
ASICS Men's Gel-Kayano 26 Running Shoes, 9.5, Piedmont Grey/Pure Silver
  • Exoskeletal heel counter provides improved support and creates improved heel fitting environment
  • This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support
  • This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity
  • AHAR Plus Outsole is strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber
  • Rearfoot and Forefoot GEL Cushioning Systems Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle
SaleBestseller No. 3
ASICS Men's Gel-Kayano 27 Running Shoes, 10, Black/Black
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
SaleBestseller No. 4
ASICS Women's Gel-Kayano 27 Running Shoes, 8.5, Sheet Rock/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
SaleBestseller No. 5
ASICS Women's Gel-Kayano Lite Running Shoes, 10, Piedmont Grey/Sheet Rock
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • AGAR Sponge - ASICS high abrasion resistant (AHAR) rubber on the outsole that is softer and lighter to deliver a plush ride, flexibility and overall comfort.
SaleBestseller No. 6
ASICS Women's Gel-Kayano 27 MK Running Shoes, 8.5, Black/Carrier Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
SaleBestseller No. 7
ASICS Men's Gel-Kayano 27 MK Running Shoes, 11, Black/Carrier Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 8
ASICS Women's Gel-Kayano 28 Running Shoes, 7.5, White/Thunder Blue
  • Engineered mesh upper improves breathability -
  • Redesigned external heel counter helps keep the foot stable and provide a more comfortable stride -
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • 3D SPACE CONSTRUCTION feature improves compression at footstrike -
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
SaleBestseller No. 10
ASICS Women's Gel-Kayano 25 Running Shoes, 9.5M, MID Grey/Silver
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.