ASICS launches EVORIDE™. Its lightest, most affordable energy-savings running shoe to date

Press Release:

 With an updated midsole featuring FLYTEFOAM™ Propel, EVORIDE™ weighs just 9oz1

· Built upon innovative GUIDESOLE™ technology designed to reduce energy loss and give that feeling of effortless coasting

· The latest addition to the ASICS energy-saving family, following the launch to critical acclaim of the METARIDE™ and GLIDERIDE™ shoes last year

[7th February, 2020 – KOBE, JAPAN] – ASICS has today revealed the newest addition to the energy-saving family with EVORIDE™. Weighing just 9oz and priced at 120 USD, EVORIDE™ is the lightest and most affordable shoe in the family and follows the launch to critical acclaim of the highly successful METARIDE™ and GLIDERIDE™ shoes released last year. EVORIDE™ will be available in stores globally from February 7th.

GUIDESOLE™ TECHNOLOGY

Like the other shoes in the ASICS energy-saving family, EVORIDE™ features the signature and innovative GUIDESOLE™ technology, an ergonomic, precision-shaped curved sole that works by limiting movement in the ankle joint, the area where most energy is expended.

A SPRING IN THE STEP

Designed for neutral runners, the new EVORIDE™ offers a dramatic toe spring that gives a rolling feeling for effortless forward motion. With a moderate sole curvature, compared to the previous two shoes in the family, EVORIDE™ offers more choice for runners with differing running styles and needs who want to take advantage of the GUIDESOLE™ technology. Meanwhile, a soft one-piece midsole with full ground contact gives a smooth heel-to-toe transition and Super AHAR™ rubber under the heel delivers added durability.

UNCOMPROMISED COMFORT

Despite its lightweight design, the new EVORIDE™ sacrifices absolutely nothing in terms of comfort. The FLYTEFOAM™ Propel midsole offers outstanding cushioning and a soft, responsive underfoot feel, while the multi-directional stretch mesh upper material enhances breathability and adjusts to the shape of the wearer’s foot to deliver an excellent fit.

Kenichi Harano, Executive Officer and Senior General Manager at ASICS Institute of Sport Science, said: “After the success of METARIDE™ and GLIDERIDE™, we wanted to bring the same combination of energy efficiency, cushioning and durability to even more runners. As the lightest and most affordable member of our energy saving family, EVORIDE™ is the perfect partner for both fast, tempo training and long distances, helping runners push their own boundaries of speed and endurance like never before.”

EVORIDE™ will be available for men and women from ASICS retail, online stores and specialist running outlets globally from February 7th, 2020. Visit www.asics.com for more information.

TECHNOLOGY OVERVIEW

EVORIDE™ features the following proprietary technologies:

1. GUIDESOLE™ TECHNOLOGY: curved midsole construction helps minimize movement in the area where most energy is expended; the ankle joint and allows

2. FLYTEFOAM™ PROPEL TECHNOLOGY: Lightweight midsole foam is soft and responsive for a more cushioned underfoot feel.

3. ENGINEERED MESH UPPER: Multi-directional stretch mesh adjusts to the shape of the foot for an excellent fit.

4. ROLLING MOTION LAST: More toe spring encourages a rolling motion from foot strike to toe-off.

5. FULL GROUND CONTACT: The sole provides a smoother transition from heel strike to toe-off.

6. LIGHT AHAR™ SPONGE RUBBER: Outsole rubber reduces wear and improves cushioning.

7. SUPER AHAR™ HEEL-PLUG: ASICS higher-abrasion rubber is used in heavy wear areas to extend the life of the shoe.

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ASICS Women's EvoRide Running Shoes, 11, Piedmont Grey/Mint Tint
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
SaleBestseller No. 2
ASICS Men's EvoRide Running Shoes, 10, Grand Shark/Pure Bronze
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • Jacquard Mesh Upper -
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  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
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  • Mesh Upper - Provides excellent comfort and breathability.
Bestseller No. 4
ASICS Men's Evoride 2 Running Shoes, 9, French Blue/Hazard Green
  • Engineered mesh upper improves airflow -
  • FLYTEFOAM Technology - Provides lightweight cushioning
  • Anatomically shaped toe box -
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • Solution Dye Sockliner - Sockliner is produced with a solution dyeing process that reduces water usage and carbon emissions
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ASICS Men's Evoride Tokyo Running Shoes, 12, Black/Sunrise RED
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • AGAR Sponge - ASICS high abrasion resistant (AHAR) rubber on the outsole that is softer and lighter to deliver a plush ride, flexibility and overall comfort.
  • Mesh Upper - Provides excellent comfort and breathability.
Bestseller No. 6
ASICS Women's EvoRide 2 Running Shoes, 10.5, Black/White
  • Engineered mesh upper improves airflow -
  • FLYTEFOAM Technology - Provides lightweight cushioning
  • Anatomically shaped toe box -
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • Solution Dye Sockliner - Sockliner is produced with a solution dyeing process that reduces water usage and carbon emissions
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  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
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  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
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  • REARFOOT AND FOREFOOT GEL TECHNOLOGY CUSHIONING SYSTEM - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FLYTEFOAM MIDSOLE TECHNOLOGY -Our Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • ENGINEERED MESH UPPER -Multi-directional mesh material improves ventilation and stability.
  • DYNAMIC DUOMAX SUPPORT SYSTEM -This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
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  • GEL Technology - Cushioning provides excellent shock absorption
  • Engineered mesh upper improves airflow -
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  • Flex grooves in the outsole improve flexibility -
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