ASICS GEL-KAYANO™ 25 helps runners go the distance

Press release:

[22nd May – Kobe, Japan] On June 1st, ASICS launches the 25th iteration of its flagship stability shoe, the GEL-KAYANO™, which has set the benchmark for long-distance running performance since 1993.

Through ASICS’ unique approach to human-centric design, research in technological innovation, and dedication to excellence, every iteration of the GEL-KAYANO™ series has improved on the previous version, offering runners increased protection and performance every time. The series has broken boundaries in product innovation and has enabled runners to perform at their best—revolutionising the performance running category. The GEL-KAYANO™ 25 is no exception, offering yet again, brand-new technology from ASICS’ Institute of Sport Science (ISS), which debuts in this shoe.

Kenichi Harano, Executive Officer and Senior General Manager at ISS says: “The GEL-KAYANO™ series was designed to make long-distance running accessible for runners. For 25 years, we’ve kept this goal in mind as we continued to make GEL-KAYANO™ series lighter and more responsive, without ever compromising on stability.”

GEL-KAYANO™ 25

GEL-KAYANO™ 25 features the new FlyteFoam™ Lyte and FlyteFoam™ Propel Technologies, working in parallel to deliver superior protection and enhanced stability no matter the distance.

NEW AND IMPROVED FEATURES

FlyteFoam™ Lyte is the next generation of ASICS lightweight and responsive cushioning technology [1] . The midsole formula features a reinforced, sustainable nanofiber compound which increases the foam’s durability and provides more stability for runners.

FlyteFoam™ Propel is ASICS’ newest patented [2] foam formulation designed to provide enhanced responsiveness in toe-off. Used in parallel tandem with the strategically-placed ASICS GEL™ technology, the GEL-KAYANO™ 25 works with the runner’s foot to provide superior shock absorption.

All-new Two-Layer Jacquard Mesh Upper offers a breathable, premium fit that improves flexibility and decreases irritation-causing wrinkles while maintaining lightweight—which means the runners will look as good as they feel.

ASICS’ approach to human-centric product development is something ASICS’ founder, Mr. Kihachiro Onitsuka pioneered, in 1949. This year is an important moment for ASICS as on May 29th ASICS’ will be celebrating Mr. Onitsuka’s centennial birthday, showing people how he shaped the brand ASICS is today and how he has influenced the path for the brands future.

Paul Miles, Chief Marketing Officer, ASICS Corporation says: “GEL-KAYANO™ 25 is a product that we know our founder would have been proud of and it’s just the beginning of what we have coming over the next few years in the performance running category.”

The GEL-KAYANO™ 25 will be available globally on June 1st, 2018 at ASICS retail and online stores for $160 USD.

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SaleBestseller No. 1
ASICS Women's Gel-Kayano 27 Running Shoes, 8.5, Sheet Rock/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
SaleBestseller No. 2
ASICS Men's Gel-Kayano 27 Running Shoes, 11, Sheet Rock/Magnetic Blue
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
SaleBestseller No. 3
ASICS Women's Gel-Kayano 26 Running Shoes, 8.5, Black/White
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
Bestseller No. 4
ASICS Men's Gel-Kayano 26 Running Shoes, 11.5, Piedmont Grey/Pure Silver
  • Exoskeletal heel counter provides improved support and creates improved heel fitting environment
  • This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support
  • This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity
  • AHAR Plus Outsole is strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber
  • Rearfoot and Forefoot GEL Cushioning Systems Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle
SaleBestseller No. 5
ASICS Women's Gel-Kayano 27 MK Running Shoes, 8.5, Black/Carrier Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
SaleBestseller No. 7
ASICS Men's Gel-Kayano 27 MK Running Shoes, 13, Black/Carrier Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
SaleBestseller No. 8
ASICS Women's Gel-Kayano Lite Running Shoes, 10, Piedmont Grey/Sheet Rock
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • AGAR Sponge - ASICS high abrasion resistant (AHAR) rubber on the outsole that is softer and lighter to deliver a plush ride, flexibility and overall comfort.
Bestseller No. 9
ASICS Women's Gel-Kayano 14 Shoes, 8, Cream/Lichen Rock
  • Fabric: Mesh
  • Rubber sole
  • Suede trim, Gel Technology provides shock absorption , Extra cushioning with Ortholite foam insoles , Designed for running or long days on your feet
  • Lace-up closure
  • Imported, Vietnam
Bestseller No. 10
ASICS Women's Gel-Kayano 28 Running Shoes, 9, French Blue/Thunder Blue
  • Engineered mesh upper improves breathability -
  • Redesigned external heel counter helps keep the foot stable and provide a more comfortable stride -
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • 3D SPACE CONSTRUCTION feature improves compression at footstrike -
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.

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