Adidas Running Launches Brand-New AlphaBOUNCE Instinct, Designed To Give Athletes An Edge In Their Sport

Press Release:

Portland, July 2, 2018 – adidas Running today announced the launch of a brand-new silhouette in the AlphaBounce franchise, created specifically for the versatile athlete: the adidasAlphaBounce Instinct. Designed for exceptional comfort and flexibility, the Instinct’s design is made to carry athletes through each part of their workout without sacrificing the foot’s natural movement and therefore helping wearers work to reach their peak competitive performance.Visually, the AlphaBounce Instinct is a fresh take on previous models in the AlphaBounce franchise. Inspired by the movement of human body, the adaptive design of the shoe is meant to allow the user to move “instinctively.” This ethos also inspired the blending of “wave” textures between the midsole and upper. Originally designed for both running and training, key technical features of the AlphaBounce Instinct come together to provide comfort in both disciplines. Notably, they include: 

  • ADAPTIVE TORSION / BOUNCE – A torsion system that allows your forefoot and heel to move independently from one another without sacrificing the cushion or comfort of the Bounce midsole.
  • ADAPTIVE FORGING – A breathable engineered mesh upper forged to help provide support and stability for linear and multi-directional movements.
  • ADAPTIVE TRACTION – A Continental Rubber™ outsole that provides traction and durability for peace of mind on both wet and dry surfaces.

Available in both men’s and women’s models and multiple colorways, the adidasAlphaBounce Instinct will be available on and in stores on July 7 for $120.


Bestseller No. 1
adidas Mens Alphabounce+ U Fitness Running Shoes Gray 10.5 Medium (D)
  • Textile lining; Multi-surface-grip synthetic outsole
  • Midsole drop: 10 mm (heel: 20 mm / forefoot: 10 mm)
  • Seamless stretchable air mesh upper; Supportive Forgedmesh upper
  • Bounce+ energized foam cushioning delivers an agile, springy feel and plush step-in comfort
  • AlphaBoost System features dual-density Boost in the midsole and stability pods on the outsole to support multidirectional movement without compromising all-day comfort
Bestseller No. 3
adidas Alphabounce Instinct Cl Mens Shoes Size 10.5, Color: Olive/Team Orange/Black
  • Adidas
  • Mens Shoes
  • Fashion Shoes
  • Olive/Team Orange/Black
  • Synthetic
Bestseller No. 5
adidas Men's Alphabounce CR CC Running Shoe Grey/White, 8 M US
  • Runner type: Neutral shoes offer flexibility and versatility, with premium cushioning; Weight: 11 ounces (size 9); Midsole drop: 10 mm (heel: 22 mm / forefoot: 12 mm)
  • Climacool provides 360-degree cooling for the entire foot
  • Bounce cushioning provides enhanced comfort and flexibility
  • Open mesh upper for maximum breathability
  • Adiwear outsole offers the ultimate in high-wear durability
Bestseller No. 6
adidas womens Alphabounce Em W Running Shoe, Mystery Ruby/Bahia Magenta/Grey Five, 9 US
  • Runner type: neutral
  • BOUNCE provides energized comfort for all sports, all day
  • Seamless FORGEDMESH upper designed with areas of support and stretch to help ensure a custom fit that adapts to every move
  • Textile lining for comfort
  • ADIWEAR outsole offers the ultimate in high-wear durability
Bestseller No. 7
adidas Alphabounce Instinct Carbon/Black Running Shoes 8.5
  • Adidas Alphabounce Instinct Carbon/Black Running Shoes 8.5
Bestseller No. 9
adidas Women's Alphabounce 1 Running Shoe, Black/Utility Black/Grey Two, 8.5 Medium US
  • BOUNCE provides energized comfort for all sports, all day
  • Runner type: neutral
  • Fused mesh upper for an adaptive fit
  • Soft EVA midsole provides lightweight cushioning
Bestseller No. 10
adidas Men's Alphabounce+ Running Shoe, FTWR White/core Black/Grey, 12 M US
  • Regular fit
  • Lace closure
  • Supportive Forgedmesh upper
  • Sock like construction hugs the foot

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