Press release:
adidas today announces that it expands the 4D range with a new reflective ALPHAEDGE 4D running shoe. The distinctive 3D printed design now features across the sportswear brand’s running, Stella McCartney, Originals and Statement product categories. ADIDAS 4D was first revealed as concept release from FUTURECRAFT – adidas’ innovation incubator – in 2017. The midsole is printed with light and oxygen using Carbon Digital Light Synthesis™ technology pioneered by Silicon Valley based company, Carbon. The two companies came together to combine years of athlete data with the latest 3D printing technology which allows products to be created at considerable commercial scale. This technology enables huge benefits for both athletes and consumers so they will feel the future. Marco Kormann, Director Platform Innovation, adidas, said:
“We are proud to have taken a FUTURECRAFT concept and scaled it up significantly across our business within two years. ADIDAS 4D marks a shift in the way we approach the design and creation of our products. With the support of our partner, Carbon, we have shown the possibilities of data-driven-design and digital manufacturing on a global scale. The next iteration of the technology will be to develop how it can be used to produce footwear that is tailored to specific sports, and even individual athletes.” ADIDAS 4D was created as a unique solution that can be precisely tuned to respond to the movement patterns, weight and gait of the user. This means that in the future adidas foresees designing the lattice in a way which suits the movements of a certain sport, as well as personalised based on the data of an individual. We’re just at the beginning, with ADIDAS 4D you will start to feel the future. The latest drop to feature ADIDAS 4D is an update from ALPHAEDGE 4D for FW19. The new reflective design on the upper makes this version of ALPHAEDGE stand out even more, especially for training in low light. The product features are as follows: ADIDAS 4D Carbon Digital Light Synthesis™ technology uses digital light projection, oxygen-permeable optics and programmable liquid resins to print high-performance, durable polymeric products. The technology uses data to translate the needs of a performance category, and eventually individual athlete or consumer, with the required movement, cushioning and stability directly into a midsole.
Primeknit upper, with FORGEDMESH A super-lightweight upper that features a reflective prime knit used on the full upper, for maximum reflectivity, encases your foot in a seamless sock-like fit providing the support and comfort needed during sharp lateral movements and tight turns. Each thread is individually constructed millimeter by millimeter with FORGEDMESH – a process using TPU-coated yarn, that maximizes performance when stitched at various angles and layers for ultimate strength in motion. Continental outsole The Continental rubber outsole draws on 140 years of Continental tire technology and research – with engineered traction zones to support deeper cuts and faster acceleration, regardless of surface terrain or weather. ALPHAEDGE 4D FW19, will be available globally across adidas.com, the adidas app and select retailers from 11th November 2019. For more information visit adidas.com.
Advertisement:
- Men's cushioned shoes inspired by runners
- Lace closure for a secure fit
- Comfortable knit upper with a sock-like fit
- Synthetic outsole for grip
- Running-inspired shoes for daily wear.
- Lace closure
- Textile upper
- Soft feel
- Men's running-inspired shoes for lightweight comfort
- CUSHIONED MIDSOLE: Cloudfoam midsole for step-in comfort and superior cushioning
- FLEXIBLE UPPER: Soft textile upper is stretchy and comfortable
- SYNTHETIC OUTSOLE: A durable synthetic outsole provides traction
- MADE WITH RECYCLED CONTENT: Made with a series of recycled materials, this upper features at least 50% recycled content. This product represents just one of our solutions to help end plastic waste
- Men's ultralight running shoes with a neutral fit
- SUPPORTIVE UPPER: Mesh and textile upper provides breathability and support
- LIGHT MAKES FAST: adidas LIGHTMOTION provides super-light cushioning for next-level movement
- HIGH TRACTION: The rubber outsole delivers great grip
- MADE WITH RECYCLED CONTENT: Made with a series of recycled materials, this upper features at least 50% recycled content. This product represents just one of our solutions to help end plastic waste
- Men's shoes with a sleek look for casual wear
- FLEXIBLE UPPER: Soft knit upper is stretchy and comfortable
- CUSHIONED MIDSOLE: Cloudfoam midsole for step-in comfort and superior cushioning
- RUBBER OUTSOLE: The non-marking rubber outsole provides outstanding grip and a sleek, low-profile look
- MADE IN PART WITH RECYCLED CONTENT: Made with a series of recycled materials, this upper features at least 50% recycled content. This product represents just one of our solutions to help end plastic waste
- Men's high-performance running shoes with a smooth, flexible ride
- ADIDAS PRIMEKNIT: Foot-hugging upper that wraps the foot with a supportive fit to enhance movement
- CAN'T STOP. WON'T STOP: The incredible energy return of adidas BOOST is created by fusing together energy capsules, giving you the power to keep your feet moving
- STRETCHWEB WITH CONTINENTAL RUBBER OUTSOLE: Stretchweb outsole flexes naturally for an energized ride, and Continental Rubber gives you superior traction; Officially licensed Continental product
- PARLEY OCEAN PLASTIC: This shoe's upper is made with a high-performance yarn which contains at least 50% Parley Ocean Plastic — reimagined plastic waste, intercepted on beaches, coastal communities and shorelines, preventing it from polluting our ocean
- Boasting a streamlined profile with a super-soft, cushioned insole and a outsole, the adidas Puremotion 2.0 Sneakers are exclusively crafted to offer you a relaxed feel and elevated comfort during runs or workout sessions.
- Textile upper with synthetic overlays.
- Breathable textile lining.
- Memory foam cushioned insole for all-day comfort.
- Lace-up closure for a secure fit.
- adidas mens Sneaker
- Men's running sneakers that are big on comfort
- FLEXIBLE UPPER: Soft textile upper is stretchy and comfortable
- BOUNCE: Lightweight Bounce cushioning provides enhanced comfort and flexibility
- HIGH TRACTION: The rubber outsole delivers great grip
- Men's running shoes with flexible cushioning
- BOUNCE: Lightweight Bounce cushioning provides enhanced comfort and flexibility
- BREATHABLE UPPER: Engineered knit upper allows airflow
- HIGH TRACTION: The rubber outsole delivers great grip
- MADE IN PART WITH RECYCLED CONTENT: Made with a series of recycled materials, this upper features at least 50% recycled content. This product represents just one of our solutions to help end plastic waste
I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.