Introducing new GEL-NIMBUS™ 22 shoe for the most comfortable ride on the market to date

Press release:

[1st Nov – Kobe, Japan] On November 1st, ASICS launches the 22nd iteration of its top-of-the-range, neutral long-distance running shoe, the GEL-NIMBUS™ 22. A trusted training partner for runners’ all of abilities for over 20 years, the shoe incorporates human-centric science and advanced technology to provide long-distance runners with superior cushioning for the most comfortable ride in the series to date.

Designed for neutral runners, the shoe features ASICS’ advanced cushioning technologies – FLYTEFOAM™ Propel and FLYTEFOAM™ – resulting in a lighter, spring like feel.

Named after the Latin term for the Nimbus cloud formation, the ASICS collection has become synonymous for comfort, with each new release featuring new and improved technology to increase the benefits for runners. As the 22nd iteration, the GEL-NIMBUS™ 22 shoe is incorporating a variety of new features including;

· Improved Cushioning: The GEL-NIMBUS™ 22 shoe adds soft and bouncy FLYTEFOAM™ Propel midsole compared to version 21, for improved softness underfoot [1] . The midsole has been reconfigured with soft, bouncy FLYTEFOAM™ Propel midsole material, now positioned closer to the ground. This allows the midsole to compress more when the foot first hits the ground for a more responsive feel. There is also a larger section of GEL™ technology cushioning that wraps all the way around the sole for improved rearfoot impact protection.

· Increased Breathability: The new monofilament mesh upper material is softer and provides more ventilation [2] .

· Enhanced Fit: The shoe geometry becomes slightly wider and higher in the toe box than GEL-NIMBUS™ 21 model, allowing the foot to spread naturally.

ASICS Professional distance runner, Diane Nukuri says: “What I like about GEL-NIMBUS series is they have good cushioning and feel light on my feet. In 2018, I injured my Achilles. As soon as I put on my GEL-NIMBUS, I didn’t feel the pain anymore which allowed me to get back into training and racing – and my Achilles hasn’t bothered me since. The support and cushioning that I get with the GEL-NIMBUS series means I don’t have to worry about my feet being sore.’

 Women’s GEL-NIMBUS™ 22

  Men’s GEL-NIMBUS™ 22

The GEL-NIMBUS™ 22 shoe will be available globally from November 1st at ASICS retail and online stores at 150 USD.

To learn more about ASICS, and the new GEL-NIMBUS ™ 22, please visit: asics.com or go to: ASICS GEL-NIMBUS™22

GEL-NIMBUS™ 22 NEW AND IMPROVED FEATURES:

UPPER:

· New monofilament mesh material allows the upper to maintain durability and provides ventilation and a softer feel.

MIDSOLE:

· FLYTEFOAM™ technology midsole material is lighter and more durable than traditional midsole foams. This is ASICS’ lightweight midsole material giving you a soft, supportive feel.

· FLYTEFOAM™ Propel technology delivers a bouncy, responsive feel underfoot.

· Forefoot and rearfoot GEL™ technology provides increased shock and impact absorption where you need it the most.

OUTSOLE:

· Gender specific GUIDANCE TRUSSTIC™ technology is found under the arch of the shoe. This thermoplastic piece provides stability, reduces weight, and helps extend the life of the shoe. For women this piece provides added support in the direction of forward motion. In the men’s model, this piece provides added support toward the inside of the arch.

· I.G.S™ (IMPACT GUIDANCE SYSTEM) design philosophy links components such as GEL™ technology cushioning, GUIDANCE LINE™ and TRUSSTIC™ technologies together to enhance the foot’s natural gait from foot strike to toe-off.

· Light AHAR™ sponge rubber featured on the outsole to reduce wear and enhances cushioning.

· Super AHAR™ heel plug in areas of heavy wear to extend the life of the shoe by using higher-abrasion rubber.


[1] Cushioning loading rate shows improvement of approximately 22% in GEL-NIMBUS™ 22 measured against GEL-NIMBUS™ 21. Research conducted by ASICS Institute of Sport Science.

[2] Evaluation of ventilation in air chamber mechanical testing shows improvements in lateral side and in media side of over 50% in GEL-NIMBUS™ 22 measured against GEL-NIMBUS™ 21. Research conducted by ASICS Institute of Sport Science.

GEL-NIMBUS™ 21: Distance running made comfortable improved technologies provide runners with ASICS’ maximum comfort to run further, for longer

Press release:

ASICS has announced the launch of the GEL-NIMBUS™ 21 shoe – the latest release of its top-of-the-range, neutral long-distance running shoe. With ASICS’ commitment to continual improvement, the shoe incorporates human-centric science and the latest technology to give long-distance runners superior comfort so they can run further for longer.

Designed for neutral runners, the shoe features ASICS’ latest cushioning technology – FLYTEFOAM™ PROPEL & FLYTEFOAM™ LYTE – resulting in a spring like feel for a more energetic and lighter run.

Named after the Latin term for the Nimbus cloud formation, the ASICS collection has become synonymous with comfort, with each new release featuring new and improved technology to benefit runners. As the 21st iteration, GEL-NIMBUS™ 21 is no different, incorporating a variety of new technologies including;

· Improved Fit – a new last with more room in the forefoot combined with a Jacquard mesh and 3D printed overlays adapts to the movement of the runner for a premium and breathable fit.

· Energised Cushioning – infused with FLYTEFOAM technology, the midsole features both FLYTEFOAM™ PROPEL & FLYTEFOAM™ LYTE technologies to deliver a more luxurious ride. FLYTEFOAM PROPEL midsole delivers a strong bounce back during deformation – providing a spring like effect – whilst the FLYTEFOAM LYTE compound makes it ASICS’ lightest midsole with added cellulose nanofibers increasing the durability of the bouncy midsole.

· Max Shock Absorption – strategically placed GEL™ technology at high impact areas in both the forefoot and rearfoot to reduce shock and load on the body – ensuring superior shock absorption where runners need it most.

Norio Takaoka, Performance Running Footwear Division, Executive Officer, Senior General Manager, ASICS Corporation says: “With GEL-NIMBUS being our flagship neutral long-distance running shoe, it was important to design a shoe that was made to help runners go further and stay competitive in comfort. We always want to raise the bar when it comes to performance running, and with GEL-NIMBUS series having more than 20 years of history, it was key to create a shoe that would help runners achieve their goals.”

Updated features of the GEL-NIMBUS™ 21 include:

· FLYTEFOAM™ LYTE midsole – bottom midsole – provides continuous cushion through nanofiber design

· FLYTEFOAM™ PROPEL– top midsole – delivers a good bounce back during deformation

· Jacquard mesh – upper – combined with 3D printed overlays adapts to the movement of the runner to provide a premium fit

· Lateral full ground contact – construction – provides a smoother transition for neutral to supinated runners

· Medial TRUSSTIC – construction – reduces the weight of the sole unit whilst retaining the structural integrity of the shoe

· Moulded EVA sockliner

To sit alongside the launch of the GEL-NIMBUS™ 21, a fully integrated multi-media campaign has been developed, which will stretch across various offline and online media platforms. Fitting in with ASICS’ ‘I MOVE ME’ platform and continuing with its powerful authentic storytelling, there will also be an official campaign video featuring marathon runner and triple Olympic Games athlete Diana Nukuri, which will be available on the ASICS YouTube channel.

The GEL-NIMBUS™ 21 will be available from December 6th, 2018 at ASICS retail and online stores.

ASICS celebrates the 20th iteration of the GEL-NIMBUS™ series, its best long distance running shoe

Press release:

To celebrate nearly twenty years of the GEL-NIMBUS series, ASICS is launching a new edition of its most popular long-distance shoe [i] , the GEL-NIMBUS 20. The lightest model in GEL-NIMBUS history, the GEL-NIMBUS 20 is made for the runner in everyone—whether it’s your first mile or your hundredth.

Like the GEL technology in the shoe, running is evolving—breaking the mold of what people consider a runner to be. The new GEL-NIMBUS 20 shoe is designed with cushioning and light weight comfort aimed to give runners their best performance from start to finish.

GEL-NIMBUS 20

Today, GEL-NIMBUS is the leading cushioning model mainly for neutral runners and underpronators, packed with a range of ASICS performance technology.

The combination of its patented FlyteFoam [ii] midsole inserts with GEL Technology gives the GEL-NIMBUS 20 superior cushioning, shock absorption and a lightweight feel with every step.

Built for runners of every stride, the GEL-NIMBUS 20 features new Gradient Jacquard Mesh structure, designed with strategic 3D printed overlays that seamlessly wrap and support the foot throughout your run. The new feature on the upper also gives feet a great fit and breathability for runners of every stride.

Gerard Klein, Senior General Manager, Global Performance Running Footwear, ASICS Corporation says, “The GEL-NIMBUS is a shoe with nearly 20 years of history. And there’s a very good reason for this—since its debut in 1999, the GEL-NIMBUS has managed to deliver against runners’ highest expectations and help them achieve their personal bests. The GEL-NIMBUS has always been designed to offer runners superior cushioning without excess weight. In fact, Nimbus means “cloud” in Latin. Our goal with the GEL-NIMBUS is literally to make runners feel so light and comfortable, it’s almost like they’re running on a cloud. Every year ASICS raises its aspirations even higher, and we will continue to innovate and develop the GEL-NIMBUS series.”

GEL-NIMBUS 20 retails for $160 USD and will be available December 1st at ASICS and specialty run stores as well as online at asics.com.

Features of the GEL-NIMBUS 20 include:

· I.G.S (Impact Guidance System)

· FlyteFoam Midsole –bottom layer

· SpEVA Midsole –top layer

· Plus 3 and Gender Specific Cushioning (for Women’s model)

· GUIDANCE LINE

· TRUSSTIC System

· Visible Rearfoot and Forefoot GEL

· SpEVA Lasting

· FluidFit Upper with Gradient Jacquard Mesh

· Outsole Forefoot: AHAR Sponge, Rear foot: AHAR PLUS Rubber

· X-40 Ortholite Sockliner

· External Counter

· 3M Reflectivity