[Oct. 2, 2020 – KOBE, JAPAN] – Today, ASICS are proud to announce the launch of the GEL-KAYANO™ Lite shoe. It offers long-distance runners a shoe designed for stability and performance, making it easier to go further, perform better and reduce load on the foot, while reducing weight so they can keep on experiencing the benefits of movement.
ASICS is continuing to listen to runners needs during this unprecedented time. We’re on a mission to make it easy for everyone to experience the mental and physical benefits of movement. With the GEL-KAYANO™ Lite, ASICS brings the lightest ever shoe in GEL-KAYANO™ series, making it the recommended choice for long distance runners. This latest innovation as ASICS also embodies a more eco-friendly design, featuring an engineered mesh upper that was formed with recycled materials.
The new GEL-KAYANO™ Lite delivers comfort, stability and protection, while reducing weight. ASICS are constantly improving and enhancing the GEL-KAYANO™ series, the new Lite editions in the legendary line will offer additional products within the KAYANO™ family, to ensure every runner’s needs are continuing to be met. The new GEL-KAYANO™ Lite shoe features a sustainable midsole compound that provides excellent bounce and responsiveness keeping runners agile over longer distances. The new shoe uses fewer componentry and resources to produce the design making it almost 30 grams lighter in weight [1] .
What’s more, the GEL-KAYANO™ Lite is designed to provide maximum comfort and protection. The 3D SPACE CONSTRUCTIONTM improves stability while maintaining cushioning, and the flared midsole shape helps support runners whose feet roll inward excessively (overpronate) for a more efficient ride. Additionally, the wider base nets in the shoe’s heel and forefoot provide more surface area to create a stable landing and toe-off.
Keishi Kitamoto – designer of the GEL-KAYANO™ LITE says: “Light was the keyword that we used for design inspiration. In this shoe we wanted to adapt the original GEL-KAYANO™ model with a more simplified and sustainable approach. In the GEL-KAYANO™ LITE shoe, I focused on the idea of one unified system and minimal materials to provide stability and protection while reducing the weight of the shoe”.
Despite the ongoing pandemic restrictions, ASICS research shows that globally 7 in 10 (68% globally; 54% in UK) people are more driven than ever to return to their physical peak [2] . The ASICS World Ekiden 2020 comes in direct response to the ever-changing needs of runners and sports fans, bringing together runners of every level to run as a team and achieve a collective goal – the marathon. The GEL-KAYANO™ Lite is a soft and lightweight shoe with the stability needed to stand up to a ton of miles making it a great choice for the ASICS World Ekiden 2020.
The GEL-KAYANO™ Lite™ will be available globally for men and women from ASICS retail, online stores and specialist running outlets. Visit the product videos: the tech video: GEL-KAYANO™ Lite Tech & the sustainability-focused video: GEL-KAYANO Lite™ Sustainability and www.ASICS.com for more information.
- I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
- SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
- FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
- FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
- DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
- SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
- I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
- FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
- FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
- Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
- Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
- FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
- FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
- Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
- SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
- Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
- FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
- FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
- Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
- Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
- Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
- I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
- Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
- Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
- SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
- I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
- Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
- Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
- Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
- Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
- REARFOOT AND FOREFOOT GEL TECHNOLOGY CUSHIONING SYSTEM - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
- FLYTEFOAM MIDSOLE TECHNOLOGY -Our Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
- ENGINEERED MESH UPPER -Multi-directional mesh material improves ventilation and stability.
- DYNAMIC DUOMAX SUPPORT SYSTEM -This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
- TRUSSTIC SYSTEM TECHNOLOGY -Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
- REARFOOT AND FOREFOOT GEL TECHNOLOGY CUSHIONING SYSTEM - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
- FLYTEFOAM MIDSOLE TECHNOLOGY -Our Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
- ENGINEERED MESH UPPER -Multi-directional mesh material improves ventilation and stability.
- DYNAMIC DUOMAX SUPPORT SYSTEM -This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
- TRUSSTIC SYSTEM TECHNOLOGY -Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
- Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
- I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
- Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
- AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
- Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
- Mpact Guidance System (I.G.S) (Running) : ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off
- FluidRide: FluidRide provides the ultimate combination of bounce back and cushioning properties with reduced weight and exceptional durability
- FluidFit: ASICS FluidFit upper technology combines multi-directional stretch mesh with stretch reinforcements that adapt to the athlete's foot, creating a truly customized glove-like fit
- Heel Clutching System Technology: Exoskeletal heel counter provides improved support and creates improved heel fitting environment..With improved fit, the new shape not only holds your heel better, it holds the entire foot better while providing superior toe spring.
- Rearfoot and Forefoot GEL Cushioning Systems: Attenuates shock during impact and toe-off phases, and allows movement on multiple planes as the foot transitions through the gait cycle
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