HOKA ONE ONE® Challenger ATR Is The Trail Shoe Of The Year

Press release:

HOKA ONE ONE Challenger ATR 2015 Competitor Magazine Trail Shoe of the Year (PRNewsFoto/HOKA ONE ONE)

RICHMOND, Calif., March 3, 2015 /PRNewswire/ — Last year, running shoes from HOKA ONE ONE® (a division of Deckers Brands), (NYSE: DECK), collected over a dozen different editorial awards. The brand is kicking off 2015 on the right foot with another top prize: the Competitor Magazine Trail Shoe of the Year award for the Challenger ATR. Launching this month, the Challenger ATR is built for runners seeking excellent traction and increased support combined in a lightweight, yet durable, all-terrain shoe.

According to Competitor’s review, the Challenger ATR has, “all of the things you want in an off-road running shoe with enough trail-specific features to keep your feet protected. The Challenger ATR is amazingly light, quite nimble and very stable for such a well-cushioned trail shoe.”

The Challenger ATR features the lightweight, smooth-riding characteristics of the award-winning Clifton shoe and supplements them with increased support in the upper, a slightly stiffer midsole and a more aggressive outsole. Independent rubber pods with 4mm lugs provide for adaptive, all-terrain traction on a variety of surfaces. The Challenger ATR weighs just 8.6 ounces in a men’s size nine and retails for $130.

“At HOKA we are passionate about every detail that goes into making our unique products,” says HOKA President Jim Van Dine. “With the Clifton as a blueprint, we added just the right amount of support and protection to make the Challenger ATR one of the lightest and fastest trail shoes on the market. It is an honor to have our work recognized by the Competitor team.”

The Challenger ATR is available online, at select REI stores and specialty running retailers nationwide.

About HOKA ONE ONE®

HOKA ONE ONE® is the fastest growing, premium running shoe brand in the world. Two life-long runners launched HOKA ONE ONE® in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, the brand now offers shoes for all types of athletes who enjoy the unique experience the shoes provide.

Advertisement:

Bestseller No. 1
HOKA ONE ONE Mens Clifton 6 Black/White Running Shoe - 9.5
  • Breathable mesh upper with seamless synthetic overlays
  • Breathable textile lining for abrasion-free wear
  • Removable, foam padded insole for cushioning and support
  • Durable full-length EVA midsole to absorb shock and offer stability
  • Durable sole with rubber inserts for grip
Bestseller No. 2
HOKA ONE ONE Womens Clifton 6 Black/White Running Shoe - 8.5
  • Breathable mesh upper with seamless synthetic overlays
  • Breathable textile lining for abrasion-free wear
  • Removable, foam padded insole for cushioning and support
  • Durable full-length EVA midsole to absorb shock and offer stability
  • Durable sole with rubber inserts for grip
Bestseller No. 3
Brooks Men's Ghost 12, Grey/Black, 12 D
  • THIS SHOE IS FOR: Neutral runners looking for a lightweight shoe and a smooth ride without sacrificing cushioning. Whether you’re a Ghost loyalist or are lacing one up for the first time, you’ll find plenty to like.
  • SUPPORT AND CUSHION: The neutral support type provides high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 11
  • BALANCED, SOFT CUSHIONING: BioMoGo DNA and DNA LOFT cushioning work together to provide a just-right softness underfoot without losing responsiveness and durability - yet it feels lighter than ever.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our Segmented Crash Pad - an integrated system of shock absorbers - will cushion every step and stride for smooth heel-to-toe transitions.
  • SOFT, SECURE, FIT: The newly engineered mesh and 3D Fit Print practically disappears on your foot with strategically placed stretch and structure.
Bestseller No. 4
HOKA ONE ONE Women's Clifton 7 Running Shoes Black/White 8.5
  • Open-engineered sandwich mesh construction delivers the ultimate in breathable comfort.
  • Lightweight mesh gusset prevents tongue migration.
  • Reinforced eyestays provide increased durability.
  • New vertical pull tab for easy entry.
  • Early stage Meta-Rocker offers a smooth ride.
Bestseller No. 6
HOKA ONE ONE Men's Bondi 7 Running Shoe, Wild Dove/Dark Shadow, 9.5
  • Open-engineered mesh construction delivers breathable comfort.
  • Memory foam collar cradles ankle in plush comfort.
  • TPU overlays offer additional midfoot structure and support.
  • Internal heel counter provides a supportive, locked-in feel.
  • Full-length compression-molded EVA midsole.
Bestseller No. 7
HOKA ONE ONE Womens Bondi 6 Black/Black Running Shoe - 8.5
  • Breathable open engineered mesh upper with seamless synthetic overlays
  • Breathable textile lining for abrasion-free wear
  • Removable, foam padded insole for cushioning and support
  • Durable full-length EVA midsole to absorb shock and offer stability
  • Durable sole with rubber inserts for grip

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

HOKA ONE ONE® Brings Revolutionary Brand Experience Beyond Running

Press release:

RICHMOND, Calif., Jan. 7, 2015 /PRNewswire/ — Since introducing its revolutionary oversize midsole technology in 2009, HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), has become the fastest growing road and trail running shoe brand in the world. HOKA ONE ONE’s growth can be attributed to runners of all types embracing the brand’s promise of delivering lightweight, well-cushioned shoes with an inherently stable ride. For fall 2015, the brand will bring this promise to the hiking footwear category with the launch of its MTN collection. With five new styles that range from high-top hiking boots to lightweight mountain runners, serious mountain trekkers and casual hikers alike will be able to experience the HOKA ONE ONE revolution. Broken into two categories, MTN Trek and MTN Run, the new collection ranges in retail prices from $130 to $230 USD.

MTN Trek

The flagship of the MTN Trek series is the Tor Ultra Hi WP. Weighing slightly over one pound, the Tor Ultra Hi WP combines HOKA’s signature running shoe cushioning and Meta-Rocker geometry with a supportive high-top upper. The new silhouette is rich with performance enhancing features, including a new Vibram® MegaGrip outsole rubber with five millimeter lugs to provide traction over varied terrain, a leather and nylon mesh upper for durable support, and an eVent® waterproof, breathable membrane to keep feet dry.

MTN Run

The new Speedgoat, designed with input from legendary ultra-runner Karl Meltzer, is HOKA’s newest trail running shoe, retailing for $130 USD. The Speedgoat is built for the most challenging, technical trails, featuring a Vibram® rubber outsole with four-millimeter lugs and trail-specific flex grooves. The no-sew upper provides support through the forefoot, and a ground-rubber toecap offers critical toe protection. This new silhouette provides lightweight traction and stability all within a package that weighs less than 10 ounces.

Also included within the MTN Run category, the Mafate 4 is available for $170 USD and is the brand’s most cushioned and supportive trail running shoe to-date. Late-stage Meta-Rocker geometry, plus deep longitudinal and lateral flex grooves in the outsole, provide unbeatable stability over uneven terrain. A TPU toecap adds protection and wide toe box keeps feet happy.

“Hiking shoes are a natural brand extension for us as our midsole technology translates perfectly into hiking product,” says HOKA ONE ONE president Jim Van Dine. “The new MTN collection will allow hikers of all abilities to experience the advantages of our lightweight cushioning and Meta-Rocker geometry. We’re looking forward to welcoming even more customers into the HOKA community.”

In addition to the new MTN collection, the brand is releasing updates to some of its most popular styles for fall, including the Clifton 2, Stinson 3 and Stinson 3 ATR. The Clifton 2 improves upon the original, award-winning Clifton by introducing a slightly padded tongue for increased comfort and additional structural overlays to improve midfoot support, while the Stinson 3 and Stinson 3 ATR now feature a more balanced Meta-Rocker for improved forefoot support, along with light padding on the tongue for increased comfort.

About HOKA ONE ONE

HOKA ONE ONE is the fastest growing, premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of runners who enjoy the unique ride the shoes provide.

Advertisement:

Bestseller No. 1
HOKA ONE ONE Mens Clifton 6 Black/White Running Shoe - 9.5
  • Breathable mesh upper with seamless synthetic overlays
  • Breathable textile lining for abrasion-free wear
  • Removable, foam padded insole for cushioning and support
  • Durable full-length EVA midsole to absorb shock and offer stability
  • Durable sole with rubber inserts for grip
Bestseller No. 2
HOKA ONE ONE Womens Clifton 6 Black/White Running Shoe - 8.5
  • Breathable mesh upper with seamless synthetic overlays
  • Breathable textile lining for abrasion-free wear
  • Removable, foam padded insole for cushioning and support
  • Durable full-length EVA midsole to absorb shock and offer stability
  • Durable sole with rubber inserts for grip
Bestseller No. 3
Brooks Men's Ghost 12, Grey/Black, 12 D
  • THIS SHOE IS FOR: Neutral runners looking for a lightweight shoe and a smooth ride without sacrificing cushioning. Whether you’re a Ghost loyalist or are lacing one up for the first time, you’ll find plenty to like.
  • SUPPORT AND CUSHION: The neutral support type provides high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 11
  • BALANCED, SOFT CUSHIONING: BioMoGo DNA and DNA LOFT cushioning work together to provide a just-right softness underfoot without losing responsiveness and durability - yet it feels lighter than ever.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our Segmented Crash Pad - an integrated system of shock absorbers - will cushion every step and stride for smooth heel-to-toe transitions.
  • SOFT, SECURE, FIT: The newly engineered mesh and 3D Fit Print practically disappears on your foot with strategically placed stretch and structure.
Bestseller No. 4
HOKA ONE ONE Women's Clifton 7 Running Shoes Black/White 8.5
  • Open-engineered sandwich mesh construction delivers the ultimate in breathable comfort.
  • Lightweight mesh gusset prevents tongue migration.
  • Reinforced eyestays provide increased durability.
  • New vertical pull tab for easy entry.
  • Early stage Meta-Rocker offers a smooth ride.
Bestseller No. 6
HOKA ONE ONE Men's Bondi 7 Running Shoe, Wild Dove/Dark Shadow, 9.5
  • Open-engineered mesh construction delivers breathable comfort.
  • Memory foam collar cradles ankle in plush comfort.
  • TPU overlays offer additional midfoot structure and support.
  • Internal heel counter provides a supportive, locked-in feel.
  • Full-length compression-molded EVA midsole.
Bestseller No. 7
HOKA ONE ONE Womens Bondi 6 Black/Black Running Shoe - 8.5
  • Breathable open engineered mesh upper with seamless synthetic overlays
  • Breathable textile lining for abrasion-free wear
  • Removable, foam padded insole for cushioning and support
  • Durable full-length EVA midsole to absorb shock and offer stability
  • Durable sole with rubber inserts for grip

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.