Press release:
RICHMOND, Calif., March 3, 2015 /PRNewswire/ — Last year, running shoes from HOKA ONE ONE® (a division of Deckers Brands), (NYSE: DECK), collected over a dozen different editorial awards. The brand is kicking off 2015 on the right foot with another top prize: the Competitor Magazine Trail Shoe of the Year award for the Challenger ATR. Launching this month, the Challenger ATR is built for runners seeking excellent traction and increased support combined in a lightweight, yet durable, all-terrain shoe.
According to Competitor’s review, the Challenger ATR has, “all of the things you want in an off-road running shoe with enough trail-specific features to keep your feet protected. The Challenger ATR is amazingly light, quite nimble and very stable for such a well-cushioned trail shoe.”
The Challenger ATR features the lightweight, smooth-riding characteristics of the award-winning Clifton shoe and supplements them with increased support in the upper, a slightly stiffer midsole and a more aggressive outsole. Independent rubber pods with 4mm lugs provide for adaptive, all-terrain traction on a variety of surfaces. The Challenger ATR weighs just 8.6 ounces in a men’s size nine and retails for $130.
“At HOKA we are passionate about every detail that goes into making our unique products,” says HOKA President Jim Van Dine. “With the Clifton as a blueprint, we added just the right amount of support and protection to make the Challenger ATR one of the lightest and fastest trail shoes on the market. It is an honor to have our work recognized by the Competitor team.”
The Challenger ATR is available online, at select REI stores and specialty running retailers nationwide.
About HOKA ONE ONE®
HOKA ONE ONE® is the fastest growing, premium running shoe brand in the world. Two life-long runners launched HOKA ONE ONE® in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, the brand now offers shoes for all types of athletes who enjoy the unique experience the shoes provide.
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- THIS WOMEN'S SHOE IS FOR: Runners looking for a smooth ride, with great cushion and trusted GuideRails support that won’t distract from the fun of the run. This Brooks Adrenaline GTS 22 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance. We recommend ordering Brooks running shoes 1/2 to one size larger than your dress shoe.
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- BALANCED, SOFT CUSHIONING: The updated midsole is now 100% DNA LOFT cushioning paired with the Segmented Crash Pad for an even softer, smoother ride and easier flow from landing to toe-off.
- MODERNIZED FIT: More strategic use of the 3D Fit Print upper technology offers the structure and proven fit the Adrenaline is known for without excess bulk.
- GUIDERAILS HOLISTIC SUPPORT SYSTEM: We've shifted our focus beyond the feet to the most injury-prone part of a runner’s body: the knees. GuideRails keep you moving comfortably by keeping excess movement in check.
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- THIS MEN'S SHOE IS FOR: Runners looking for a smooth ride, with great cushion and trusted GuideRails support that won’t distract from the fun of the run. This Brooks Adrenaline GTS 22 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance. We recommend ordering Brooks running shoes 1/2 to one size larger than your dress shoe.
- SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Adrenaline GTS 21
- BALANCED, SOFT CUSHIONING: The updated midsole is now 100% DNA LOFT cushioning paired with the Segmented Crash Pad for an even softer, smoother ride and easier flow from landing to toe-off.
- MODERNIZED FIT: More strategic use of the 3D Fit Print upper technology offers the structure and proven fit the Adrenaline is known for without excess bulk.
- GUIDERAILS HOLISTIC SUPPORT SYSTEM: We've shifted our focus beyond the feet to the most injury-prone part of a runner’s body: the knees. GuideRails keep you moving comfortably by keeping excess movement in check.
- Breathable open engineered mesh upper with seamless synthetic overlays
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- Durable full-length EVA midsole to absorb shock and offer stability
- Durable sole with rubber inserts for grip
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