Brooks Running achieves record revenue in 2022, builds momentum into the new year

Press Release:

Brooks Running crossed the finish line in 2022 with record global revenue, up 6% over 2021 with growth in all regions, and direct-to-consumer sales up 16%. The brand navigated supply chain obstacles during the first half of the year, returning to complete inventories in the back half with a record fourth quarter, up 26% year over year. In January 2022, Brooks became the top brand at U.S. retail in adult performance running footwear, maintaining that position through the year to finish with 21% market share.1 For 2022, Brooks again held the No. 1 and No. 2 spots in adult performance footwear styles sold at U.S. retail with the Ghost and Adrenaline GTS respectively2, contributing to the running brand’s strong momentum heading into 2023.

Brooks competed for customers across run categories in 2022 with innovative products and key initiatives in cushion, speed, trail, and walking. Notably, the launch of the new Glycerin 20 Super Franchise with a nitrogen-infused midsole offers runners more choice in fit and support, with the addition of the GTS stability system and a new StealthFit option alongside Brooks’ classic fit.

Continue readingBrooks Running achieves record revenue in 2022, builds momentum into the new year

Brooks Running Introduces Its Softest Running Experience with New DNA LOFT Midsole Technology

Press release:

SEATTLE- May 29, 2018

Brooks Running Company unveils its softest cushioning material ever, the all-new DNA LOFT foam. First appearing in June in the updated Glycerin 16, DNA LOFT is the second new midsole compound Brooks introduced this year and marks an acceleration of the company’s footwear innovation.

“After delivering our highest energy return technology with DNA AMP, we challenged ourselves to go back to the lab and create the same unparalleled experience for runners who prefer an ultra-soft running experience,” said Carson Caprara, director of global product line management, Brooks Running. “We heard from runners that they are looking for a supremely cushioned experience but don’t want any extra weight holding them back. With DNA LOFT we created a new way to blend our foam so that it delivers on-demand cushioning without added weight or bulk, providing runners with a comfortable and protected ride.”

Plush and protective, DNA LOFT maintains Brooks’ signature DNA midsole qualities, instantly adapting to the runners’ individual stride, weight and speed but provides a softer and more protected experience due to the midsole’s unique blend of Ethylene-vinyl acetate (EVA), rubber and air. Rubber adds longevity, ensuring the softness lasts the lifetime of the shoe while air decreases the material’s weight. A smarter take on a plush running material, DNA LOFT is engineered to be lightweight and ultra-soft without giving out underneath the foot.

DNA LOFT is the second new midsole technology Brooks has delivered this year. In September, the company introduced DNA AMP, a revolutionary polyurethane-based cushioning system which provides the brand’s most energy return. This fall, Brooks is expanding its DNA AMP line-up with the introduction of the updated Levitate 2 and two new shoes—the Bedlam and Ricochet. The Bedlam provides a super springy experience and features the company’s innovative Guide Rails support system. The Ricochet blends DNA AMP with BioMogo DNA for a balance of energy return and cushion that provides a light, responsive ride.

Brooks will introduce DNA LOFT in the new Glycerin 16 on June 1 and in the new Ghost 11 on June 26. The Glycerin 16 will sell for $150 and the Ghost 11 for $120. The Levitate 2, Bedlam and Ricochet launch June 26 for $150, Sept. 1 for $150 and Oct. 1 for $120, respectively.

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SaleBestseller No. 1
Brooks Women's Adrenaline GTS 22 Supportive Running Shoe - Grey/Rose/Black - 8 Medium
  • THIS WOMEN'S SHOE IS FOR: Runners looking for a smooth ride, with great cushion and trusted GuideRails support that won’t distract from the fun of the run. This Brooks Adrenaline GTS 22 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance. We recommend ordering Brooks running shoes 1/2 to one size larger than your dress shoe.
  • SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Adrenaline GTS 21
  • BALANCED, SOFT CUSHIONING: The updated midsole is now 100% DNA LOFT cushioning paired with the Segmented Crash Pad for an even softer, smoother ride and easier flow from landing to toe-off.
  • MODERNIZED FIT: More strategic use of the 3D Fit Print upper technology offers the structure and proven fit the Adrenaline is known for without excess bulk.
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: We've shifted our focus beyond the feet to the most injury-prone part of a runner’s body: the knees. GuideRails keep you moving comfortably by keeping excess movement in check.
Bestseller No. 2
Brooks Women’s Trace 2 Neutral Running Shoe - Ebony/Black/White - 9 Medium
  • THIS WOMEN’S SHOE IS FOR: The Trace 2 offers neutral support for runners who want a soft, smooth ride that they can depend on every time they lace up.
  • SOFT CUSHIONING: BioMoGo DNA cushioning adapts to your speed, stride, and weight to help deflect impact away from your body to keep you comfortable mile after mile.
  • COMFORABLE, SECURE FIT: The 3D Fit Print and air-mesh provide extra structure to hold your foot in place while also providing optimum airflow.
  • SMOOTH TRANSITIONS: The segmented crash pad cushions your landing and creates a soft, seamless heel-to-toe transition from take-off to landing.
  • BREATHABLE UPPER: New, engineered air-mesh upper offers more breathability to keep runners dry and comfortable.
Bestseller No. 3
Brooks Men’s Launch 9 Neutral Running Shoe - White/Pink/Nightlife - 11 Medium
  • THIS MEN’S SHOE IS FOR: The Launch 9 is for neutral runners who want a dependable, lightweight shoe with DNA cushioning and a highly breathable upper that helps runners go fast on every run. We recommend ordering Brooks running shoes 1/2 to one size larger than your dress shoe.
  • NEUTRAL SUPPORT: Lightweight, streamlined, with even more BioMoGo DNA cushioning, the Launch 9 offers neutral support to keep you running faster mile after mile.
  • ENHANCED BREATHABILITY: Reengineered upper features Creel Warp mesh, designed to be extremely light and breathable. Hints of reflectivity on the upper to increase visibility on the road.
  • LIGHTWEIGHT CUSHIONING: We have added more BioMoGo DNA cushioning to the midsole for an even faster ride without the extra weight. A dynamically responsive ride for days when you are working on your speed.
  • RESPONSIVE TRANSITIONS: Redesigned midsole increased by 2 mm to provide runners with more responsiveness while the Green Rubber Outsole helps your foot move quickly from heel to toe.
SaleBestseller No. 4
Brooks Women's Ghost 14 Neutral Running Shoe - Purple Impression/Dutch/Lime - 9.5 Medium
  • THIS WOMEN'S SHOE IS FOR: Runners looking for a smooth ride that won’t distract from the fun of the run. The Ghost 14 offers a simplified midsole construction which creates more seamless transitions. This Brooks Ghost 14 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance. We recommend ordering Brooks running shoes 1/2 to one size larger than your dress shoe.
  • SUPPORT AND CUSHION: The Ghost 14 offers neutral support while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 13
  • BALANCED, SOFT CUSHIONING: BioMoGo DNA and DNA LOFT cushioning work together to provide a just-right softness underfoot without losing responsiveness and durability - yet it feels lighter than ever. DNA LOFT now makes up the entire midsole, for a softer, smoother, ride.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our Segmented Crash Pad - an integrated system of shock absorbers - will cushion every step and stride for smooth heel-to-toe transitions.
  • SOFT, SECURE, FIT: More strategic use of the 3D Fit Print upper technology provides structure that moves with the foot.
SaleBestseller No. 5
Brooks Women's Glycerin 20 Neutral Running Shoe - Oyster/Latigo Bay/Coral - 8 Wide
  • COMFY SNEAKS: Introducing the Brooks Glycerin 20 sneakers, a new redesigned Glycerin where midsole and outsole offer a widened platform for smoother, easier transitions
  • QUALITY BUILD: Sneaks feature a plush and breathable engineered air mesh upper for a secure fit, comfortably holding the foot in place, along with a soft textile lining and insole, and are set on rubber outsole
  • LACE-UP CLOSURE: Easy to pull on and off, our Brooks Glycerin 20 running shoes showcase a lace-up closure that ensures a secure and precise fit and also feature a cushioned tongue and collar as well
  • OPTIMAL SUPPORT: Our running sneakers are crafted utilizing our innovative nitrogen infusion process that allows fine-tuning the softness with careful precision, so we never sacrifice weight, durability, or responsiveness
  • MULTI-COLOR DESIGNS: These comfy running shoes are available in multiple women’s sizes with 5 different multi-color options that will stand out on the trail and give your confidence a boost
SaleBestseller No. 6
Brooks Women’s Launch 9 Neutral Running Shoe - Pink/Fuchsia/Cobalt - 7
  • THIS WOMEN’S SHOE IS FOR: The Launch 9 is for neutral runners who want a dependable, lightweight shoe with DNA cushioning and a highly breathable upper that helps runners go fast on every run. We recommend ordering Brooks running shoes 1/2 to one size larger than your dress shoe.
  • NEUTRAL SUPPORT: Lightweight, streamlined, with even more BioMoGo DNA cushioning, the Launch 9 offers neutral support to keep you running faster mile after mile.
  • ENHANCED BREATHABILITY: Reengineered upper features Creel Warp mesh, designed to be extremely lightweight and breathable. Hints of reflectivity on the upper to increase visibility on the road.
  • LIGHTWEIGHT CUSHIONING: We have added more BioMoGo DNA cushioning to the midsole for an even faster ride without the extra weight. A dynamically responsive ride for days when you are working on your speed.
  • RESPONSIVE TRANSITIONS: Redesigned midsole increased by 2 mm to provide runners with more responsiveness while the Green Rubber Outsole helps your foot move quickly from heel to toe.
Bestseller No. 7
Brooks Men’s Trace 2 Neutral Running Shoe - White/Black - 12 Medium
  • THIS MEN’S SHOE IS FOR: The Trace 2 offers neutral support for runners who want a soft, smooth ride that they can depend on every time they lace up.
  • SOFT CUSHIONING: BioMoGo DNA cushioning adapts to your speed, stride, and weight to help deflect impact away from your body to keep you comfortable mile after mile.
  • COMFORABLE, SECURE FIT: The 3D Fit Print and air-mesh provide extra structure to hold your foot in place while also providing optimum airflow.
  • SMOOTH TRANSITIONS: The segmented crash pad cushions your landing and creates a soft, seamless heel-to-toe transition from take-off to landing.
  • BREATHABLE UPPER: New, engineered air-mesh upper offers more breathability to keep runners dry and comfortable.
Bestseller No. 8
Brooks Men’s Adrenaline GTS 23 Supportive Running Shoe - Black/Black/Ebony - 10 Medium
  • THIS MEN’S SHOE IS FOR: The Adrenaline GTS 23 is for runners who need support and want a smooth, reliable ride. This Brooks Adrenaline GTS 23 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance. Predecessor: Adrenaline GTS 22
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: Our unique technology aligns your body in its natural motion path while keeping excess movement in check.
  • SOFT, LIGHTWEIGHT CUSHIONING: New midsole features soft and lighter weight DNA LOFT v2 cushioning.
  • ENHANCED UPPER: Engineered air mesh upper provides comfort and breathability with 3D Fit Print for added structure.
  • TRUSTED, SECURE FIT: Engineered Air Mesh and use of 3D Fit Print to enhance upper and deliver the structure and proven fit the Adrenaline is known for.
SaleBestseller No. 9
Brooks Men's Ghost 15 Neutral Running Shoe - Flintstone/Peacoat/Oak - 10.5 Medium
  • THIS MEN'S SHOE IS FOR: Runners looking for a smooth ride that won’t distract from the fun of the run. The Ghost 15 offers a refined 3D Fit Print to create a more seamless, secure fit. This Brooks Ghost 15 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance.
  • SUPPORT AND CUSHION: The Ghost 15 offers neutral support while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 14
  • BALANCED, SOFT CUSHIONING: New midsole features soft and lighter-weight DNA LOFT V2 cushioning to provide distraction free cushioning under your feet with each stride.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our soft midsole and Segmented Crash Pad - an integrated system of shock absorbers - team up for easy flow from landing to toe-off.
  • ENHANCED UPPER: Engineered air mesh upper provides comfort and breathability with 3D Fit Print for added structure.
SaleBestseller No. 10
Brooks Women's Hyperion Tempo Road Running Shoe - Blue Coral/Blue Light/Pink - 8 Medium
  • THIS WOMEN'S SHOE IS FOR: For runners looking to get the most out of their workouts, the Hyperion Tempo is a light and responsive trainer that reduces deviation, allowing you to run and recover faster
  • LIGHT, RESPONSIVE CUSHIONING: We created the all-new DNA FLASH midsole by infusing our adaptive DNA material with nitrogen, providing an incredibly lightweight yet springy experience.
  • PERFORMANCE FIT: The woven upper moves with your foot and provides both stretch and breathability for maximum comfort.
  • ENERGY SAVINGS: The shoe geometries keep your foot stable as you move, allowing you to run efficiently in your natural motion path.
  • QUICK RECOVERY: Get back to the grind and focus on your progress with Hyperion Tempo's impact-absorbing, lightweight, responsive and soft cushioning.

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Brooks Running Company Brings Innovation to Runners by Unveiling the Most Personalized Running Footwear Partners with HP and Superfeet to Reinvent Performance Running Using FitStation powered by HP

SEATTLE–(BUSINESS WIRE)–Brooks Running Company announced it is partnering with HP Inc. and Superfeet to deliver the most personalized running footwear. Leveraging FitStation powered by HP and Brooks Run Signature, Brooks will introduce the first performance running shoe created based on an individual’s unique biomechanics which will be available via special order through select retail partners beginning June 2018.

With a singular focus on running, Brooks has a deep understanding of runners’ unique biomechanics and is committed to providing personalized experiences that enhance the run for every individual. Based on years of research, the company developed its Run Signature philosophy rooted in the belief that the best way to enhance comfort and improve performance is not to fix a runner’s “flaws” but to instead create running footwear that works with the runner’s natural motion path of his or her body. Through its partnership with HP and Superfeet, Brooks takes Run Signature to the next level and delivers the most personalized running footwear.

“Brooks is committed to providing the fit, feel and ride each runner wants. The ability to give an individual a personalized shoe based on his or her unique biomechanics is a game changer. It is a compelling offering for the runner who is interested in tip-of-the-spear technology and a totally tuned experience,” said Brooks CEO Jim Weber. “As part of our focus on reinventing performance running, we will continue to push the envelope to bring runners innovations that help them uniquely tailor their run.”

FitStation powered by HP is pioneering hardware and software that combines 3D foot scanning with dynamic gait analysis and foot pressure measurements. Fully aligned with principles from Brooks Run Signature, FitStation offers customers in-depth analysis including key motion zones to identify the unique motion path of the runner’s body and information about the desired running experience. FitStation creates a one-of-a-kind holistic digital profile of an individual that combines personalized fit, biomechanics and experience.

“FitStation by HP is changing what personalization means—from the in-store experience to the final product. In collaboration with Brooks and Superfeet, we are delivering truly made-to-measure footwear with a lot size of one,” said Ed Ponomarev, general manager of FitStation and business development HP Inc. “Digitalization of biometric data opens an opportunity to ultimate individualization with the speed and cost efficiency of mass production. HP brings deep experience in computing, scanning and technology integration at scale to deliver a revolutionary digital manufacturing platform, creating individualized products that are available to anyone—from casual runners to elite athletes.”

The FitStation analysis translates into specific requirements for each shoe, and is then produced by Superfeet on a state-of-the-art DESMA polyurethane injection-molding machine. The system uses the 3D foot scans to determine the proper lasts which the shoes are built around, ensuring each shoe is tailored to the specific shape of the runner’s foot. Then, using a combination of variable PU injection with direct attach capabilities, the foot pressure measurements, movement analysis of the runner’s joints, and their personal experience preferences are combined to create personalized midsole requirements with multiple tuned zones—all ensuring the runner stays in their preferred motion path and receives the running experience they desire. All personalized footwear will be manufactured in the U.S. at Superfeet’s world headquarters in Ferndale, Wash.

“Having the leader in running footwear leverage FitStation and our U.S. manufacturing facilities to create the most individualized running shoe on the market is momentous,” said John Rauvola, president and CEO of Superfeet. “Not only will it change what people expect from their running experience, it is also an important step in making a positive difference in people’s lives by delivering the best underfoot support possible. This is the beginning of the individualized fit revolution.”

Brooks will demonstrate the industry-leading personalization experience Nov. 28-30 at The Running Event in Austin, Texas, where the company will create personalized Brooks Levitate RS shoes for select attendees. The new footwear will roll out to runners in June 2018 via special order through select retail partners. A list of participating retailers can be found at www.superfeet.com/fitstation.

About Brooks Running Company
Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information or follow us on Twitter (@brooksrunning) and Facebook (www.Facebook.com/brooksrunning).

About Superfeet Inc.
For more than 40 years, Pacific Northwest-based Superfeet has been creating innovative products featuring the highly-regarded Superfeet® shape, helping millions of people worldwide experience unparalleled comfort, pain relief and performance. Best known for their wide variety of over-the-counter insoles, the company now offers a full line of comfort-focused footwear built from the insole out. Today, through the latest advancements in 3D-printing technology and manufacturing, Superfeet is taking insoles and footwear from mass-produced products to individualized, made-for-you solutions. A 100% employee-owned company, Superfeet gives 1% of sales and countless volunteer hours to help others shape a strong foundation for a healthy future. For more, visit superfeet.com.

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Under Armour Men's Charged Assert 9, Black (003)/Black, 9.5 M US
  • Lightweight mesh upper with 3-color digital print delivers complete breathability
  • Durable leather overlays for stability & that locks in your midfoot
  • EVA sockliner provides soft, step-in comfort
  • Charged Cushioning midsole uses compression molded foam for ultimate responsiveness & durability
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ASICS Men's Gel-Venture 8 Running Shoes, 10, Sheet Rock/Habanero
  • GEL Technology: Cushioning provides excellent shock absorption
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New Balance Women's Fresh Foam Arishi V4 Running Shoe, Ice Blue/Night Sky/Pink Moon, 6.5
  • Fresh Foam midsole cushioning is precision engineered to deliver an ultra-cushioned, lightweight ride
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New Balance Women's Fresh Foam Roav V1 Running Shoe, Paper White/Gum, 8
  • Truly Unique: The New Balance Fresh Foam Roav v1 running shoes are the ultimate in casual athletic style. Pairing a bold, attractive look with plush comfort, these cushioned running shoes are in a league of their own.
  • Fresh Foam Midsole: Feel like you're running or walking in the clouds. The first of three proprietary technologies in this athletic shoe, Fresh Foam midsole cushioning is precision engineered to deliver an ultra-cushioned, lightweight ride.
  • NDurance Outsole: Step up your game without wearing out your favorite running shoes. Ndurance rubber outsole technology provides superior durability in high-wear areas to help get more out of the shoes.
  • Ultra Heel: These neutral running shoes boast a head-turning heel that performs as well as it looks. The Ultra Heel design hugs the back of the foot for a snug, supportive fit. This unique heel works alongside the bootie upper for all-day comfort.
  • 8mm Drop: These lightweight shoes feature a heel-to-toe drop of approximately 8mm. Due to variances created during development and manufacturing processes, references to 8mm are approximate.
SaleBestseller No. 5
New Balance Men's Fresh Foam Arishi V4 Running Shoe, Quartz Grey/Brick Red, 11 X-Wide
  • Fresh Foam midsole cushioning is precision engineered to deliver an ultra-cushioned, lightweight ride
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SaleBestseller No. 6
adidas Men's Lite Racer Adapt 5.0 Running Shoe, Black/Black/Grey, 10
  • Men's running-inspired shoes for lightweight comfort
  • CUSHIONED MIDSOLE: Cloudfoam midsole for step-in comfort and superior cushioning
  • FLEXIBLE UPPER: Soft textile upper is stretchy and comfortable
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  • MADE WITH RECYCLED CONTENT: Made with a series of recycled materials, this upper features at least 50% recycled content. This product represents just one of our solutions to help end plastic waste
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ASICS Men's Gel-Contend 7 Black/White Running Shoe 10 XW US
  • GEL technology cushioning provides excellent shock absorption
  • OrthoLite sockliner offers excellent step-in comfort
  • Synthetic stitching on the overlays improves support
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  • Engineered mesh upper improves airflow
SaleBestseller No. 8
Brooks Men's Ghost 15 Neutral Running Shoe - Black/Black/Ebony - 10.5 Medium
  • THIS MEN'S SHOE IS FOR: Runners looking for a smooth ride that won’t distract from the fun of the run. The Ghost 15 offers a refined 3D Fit Print to create a more seamless, secure fit. This Brooks Ghost 15 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance.
  • SUPPORT AND CUSHION: The Ghost 15 offers neutral support while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 14
  • BALANCED, SOFT CUSHIONING: New midsole features soft and lighter-weight DNA LOFT V2 cushioning to provide distraction free cushioning under your feet with each stride.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our soft midsole and Segmented Crash Pad - an integrated system of shock absorbers - team up for easy flow from landing to toe-off.
  • ENHANCED UPPER: Engineered air mesh upper provides comfort and breathability with 3D Fit Print for added structure.
SaleBestseller No. 9
Brooks Women's Adrenaline GTS 22 Supportive Running Shoe - White/Grey/Black - 9 Medium
  • THIS WOMEN'S SHOE IS FOR: Runners looking for a smooth ride, with great cushion and trusted GuideRails support that won’t distract from the fun of the run. This Brooks Adrenaline GTS 22 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance. We recommend ordering Brooks running shoes 1/2 to one size larger than your dress shoe.
  • SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Adrenaline GTS 21
  • BALANCED, SOFT CUSHIONING: The updated midsole is now 100% DNA LOFT cushioning paired with the Segmented Crash Pad for an even softer, smoother ride and easier flow from landing to toe-off.
  • MODERNIZED FIT: More strategic use of the 3D Fit Print upper technology offers the structure and proven fit the Adrenaline is known for without excess bulk.
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: We've shifted our focus beyond the feet to the most injury-prone part of a runner’s body: the knees. GuideRails keep you moving comfortably by keeping excess movement in check.
SaleBestseller No. 10
Brooks Men's Adrenaline GTS 22 Supportive Running Shoe - Alloy/Grey/Black - 13 Medium
  • THIS MEN'S SHOE IS FOR: Runners looking for a smooth ride, with great cushion and trusted GuideRails support that won’t distract from the fun of the run. This Brooks Adrenaline GTS 22 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance. We recommend ordering Brooks running shoes 1/2 to one size larger than your dress shoe.
  • SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Adrenaline GTS 21
  • BALANCED, SOFT CUSHIONING: The updated midsole is now 100% DNA LOFT cushioning paired with the Segmented Crash Pad for an even softer, smoother ride and easier flow from landing to toe-off.
  • MODERNIZED FIT: More strategic use of the 3D Fit Print upper technology offers the structure and proven fit the Adrenaline is known for without excess bulk.
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: We've shifted our focus beyond the feet to the most injury-prone part of a runner’s body: the knees. GuideRails keep you moving comfortably by keeping excess movement in check.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

Brooks Levitate with DNA AMP Delivers Infinite Energy

New DNA AMP Midsole Technology Provides the Most Energy Return of Leading Performance Running
September 20, 2017 12:01 AM Eastern Daylight Time
SEATTLE–(BUSINESS WIRE)–Based on seven years of Run Signature research, Brooks Running is launching the all new Levitate with DNA AMP—a shoe engineered to provide the most energy return of leading performance running shoes. The springy and responsive Brooks Levitate is available for pre-order beginning today at http://www.brooksrunning.com/en_us/brooks-levitate-running-shoes.html and will be available worldwide Sept. 30.

“We’re pushing the limits of energy return with the new Brooks Levitate and are excited to unveil a shoe that has been engineered from the ground up to provide runners with an infinitely energetic experience,” said Carson Caprara, director of global product line management, Brooks Running. “The Brooks Levitate features our revolutionary new DNA AMP midsole technology that releases energy straight back to the runner, making the experience so fun they might feel like running forever.”

The Brooks Levitate is the first shoe to feature the company’s exclusive DNA AMP midsole. Created in partnership with BASF, DNA AMP is a brand new polyurethane (PU)-based cushioning system strategically engineered to provide unparalleled energy return. The foundation of DNA AMP is a PU foam that naturally expands, returning energy as force is applied. To deliver an amplified experience, Brooks encased the foam in a thermoplastic polyurethane (TPU) skin that resists horizontal expansion to deliver energy directly back to the runner. The result is an engineered compound that provides exceptional energy return as well as an eye-catching chrome-like finish that feels as great underfoot as it looks.

To add to the energizing experience of the shoe, the Brooks Levitate features an integrated Fit Knit upper that comfortably accommodates a runner’s foot as it moves and expands. Brooks Fit Knit utilizes a circular knit process to create a precisely engineered upper that provides breathability where desired and structure where needed. A flexible, arrow-point pattern on the outsole of the shoe helps runners move quickly from heel to toe, without losing energy.

The Brooks Levitate with DNA AMP will be available for $150 in two colors for women and two colors for men. Additional details about the shoe can be found HERE.

About Brooks Running Company
Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information or follow us on Twitter (@brooksrunning) and Facebook (www.Facebook.com/brooksrunning).

Advertisement:

SaleBestseller No. 1
Brooks Women's Adrenaline GTS 22 Supportive Running Shoe - Grey/Rose/Black - 8 Medium
  • THIS WOMEN'S SHOE IS FOR: Runners looking for a smooth ride, with great cushion and trusted GuideRails support that won’t distract from the fun of the run. This Brooks Adrenaline GTS 22 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance. We recommend ordering Brooks running shoes 1/2 to one size larger than your dress shoe.
  • SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Adrenaline GTS 21
  • BALANCED, SOFT CUSHIONING: The updated midsole is now 100% DNA LOFT cushioning paired with the Segmented Crash Pad for an even softer, smoother ride and easier flow from landing to toe-off.
  • MODERNIZED FIT: More strategic use of the 3D Fit Print upper technology offers the structure and proven fit the Adrenaline is known for without excess bulk.
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: We've shifted our focus beyond the feet to the most injury-prone part of a runner’s body: the knees. GuideRails keep you moving comfortably by keeping excess movement in check.
Bestseller No. 2
Brooks Women’s Trace 2 Neutral Running Shoe - Ebony/Black/White - 9 Medium
  • THIS WOMEN’S SHOE IS FOR: The Trace 2 offers neutral support for runners who want a soft, smooth ride that they can depend on every time they lace up.
  • SOFT CUSHIONING: BioMoGo DNA cushioning adapts to your speed, stride, and weight to help deflect impact away from your body to keep you comfortable mile after mile.
  • COMFORABLE, SECURE FIT: The 3D Fit Print and air-mesh provide extra structure to hold your foot in place while also providing optimum airflow.
  • SMOOTH TRANSITIONS: The segmented crash pad cushions your landing and creates a soft, seamless heel-to-toe transition from take-off to landing.
  • BREATHABLE UPPER: New, engineered air-mesh upper offers more breathability to keep runners dry and comfortable.
Bestseller No. 3
Brooks Men’s Launch 9 Neutral Running Shoe - White/Pink/Nightlife - 11 Medium
  • THIS MEN’S SHOE IS FOR: The Launch 9 is for neutral runners who want a dependable, lightweight shoe with DNA cushioning and a highly breathable upper that helps runners go fast on every run. We recommend ordering Brooks running shoes 1/2 to one size larger than your dress shoe.
  • NEUTRAL SUPPORT: Lightweight, streamlined, with even more BioMoGo DNA cushioning, the Launch 9 offers neutral support to keep you running faster mile after mile.
  • ENHANCED BREATHABILITY: Reengineered upper features Creel Warp mesh, designed to be extremely light and breathable. Hints of reflectivity on the upper to increase visibility on the road.
  • LIGHTWEIGHT CUSHIONING: We have added more BioMoGo DNA cushioning to the midsole for an even faster ride without the extra weight. A dynamically responsive ride for days when you are working on your speed.
  • RESPONSIVE TRANSITIONS: Redesigned midsole increased by 2 mm to provide runners with more responsiveness while the Green Rubber Outsole helps your foot move quickly from heel to toe.
SaleBestseller No. 4
Brooks Women's Ghost 14 Neutral Running Shoe - Purple Impression/Dutch/Lime - 9.5 Medium
  • THIS WOMEN'S SHOE IS FOR: Runners looking for a smooth ride that won’t distract from the fun of the run. The Ghost 14 offers a simplified midsole construction which creates more seamless transitions. This Brooks Ghost 14 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance. We recommend ordering Brooks running shoes 1/2 to one size larger than your dress shoe.
  • SUPPORT AND CUSHION: The Ghost 14 offers neutral support while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 13
  • BALANCED, SOFT CUSHIONING: BioMoGo DNA and DNA LOFT cushioning work together to provide a just-right softness underfoot without losing responsiveness and durability - yet it feels lighter than ever. DNA LOFT now makes up the entire midsole, for a softer, smoother, ride.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our Segmented Crash Pad - an integrated system of shock absorbers - will cushion every step and stride for smooth heel-to-toe transitions.
  • SOFT, SECURE, FIT: More strategic use of the 3D Fit Print upper technology provides structure that moves with the foot.
SaleBestseller No. 5
Brooks Women's Glycerin 20 Neutral Running Shoe - Oyster/Latigo Bay/Coral - 8 Wide
  • COMFY SNEAKS: Introducing the Brooks Glycerin 20 sneakers, a new redesigned Glycerin where midsole and outsole offer a widened platform for smoother, easier transitions
  • QUALITY BUILD: Sneaks feature a plush and breathable engineered air mesh upper for a secure fit, comfortably holding the foot in place, along with a soft textile lining and insole, and are set on rubber outsole
  • LACE-UP CLOSURE: Easy to pull on and off, our Brooks Glycerin 20 running shoes showcase a lace-up closure that ensures a secure and precise fit and also feature a cushioned tongue and collar as well
  • OPTIMAL SUPPORT: Our running sneakers are crafted utilizing our innovative nitrogen infusion process that allows fine-tuning the softness with careful precision, so we never sacrifice weight, durability, or responsiveness
  • MULTI-COLOR DESIGNS: These comfy running shoes are available in multiple women’s sizes with 5 different multi-color options that will stand out on the trail and give your confidence a boost
SaleBestseller No. 6
Brooks Women’s Launch 9 Neutral Running Shoe - Pink/Fuchsia/Cobalt - 7
  • THIS WOMEN’S SHOE IS FOR: The Launch 9 is for neutral runners who want a dependable, lightweight shoe with DNA cushioning and a highly breathable upper that helps runners go fast on every run. We recommend ordering Brooks running shoes 1/2 to one size larger than your dress shoe.
  • NEUTRAL SUPPORT: Lightweight, streamlined, with even more BioMoGo DNA cushioning, the Launch 9 offers neutral support to keep you running faster mile after mile.
  • ENHANCED BREATHABILITY: Reengineered upper features Creel Warp mesh, designed to be extremely lightweight and breathable. Hints of reflectivity on the upper to increase visibility on the road.
  • LIGHTWEIGHT CUSHIONING: We have added more BioMoGo DNA cushioning to the midsole for an even faster ride without the extra weight. A dynamically responsive ride for days when you are working on your speed.
  • RESPONSIVE TRANSITIONS: Redesigned midsole increased by 2 mm to provide runners with more responsiveness while the Green Rubber Outsole helps your foot move quickly from heel to toe.
Bestseller No. 7
Brooks Men’s Trace 2 Neutral Running Shoe - White/Black - 12 Medium
  • THIS MEN’S SHOE IS FOR: The Trace 2 offers neutral support for runners who want a soft, smooth ride that they can depend on every time they lace up.
  • SOFT CUSHIONING: BioMoGo DNA cushioning adapts to your speed, stride, and weight to help deflect impact away from your body to keep you comfortable mile after mile.
  • COMFORABLE, SECURE FIT: The 3D Fit Print and air-mesh provide extra structure to hold your foot in place while also providing optimum airflow.
  • SMOOTH TRANSITIONS: The segmented crash pad cushions your landing and creates a soft, seamless heel-to-toe transition from take-off to landing.
  • BREATHABLE UPPER: New, engineered air-mesh upper offers more breathability to keep runners dry and comfortable.
Bestseller No. 8
Brooks Men’s Adrenaline GTS 23 Supportive Running Shoe - Black/Black/Ebony - 10 Medium
  • THIS MEN’S SHOE IS FOR: The Adrenaline GTS 23 is for runners who need support and want a smooth, reliable ride. This Brooks Adrenaline GTS 23 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance. Predecessor: Adrenaline GTS 22
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: Our unique technology aligns your body in its natural motion path while keeping excess movement in check.
  • SOFT, LIGHTWEIGHT CUSHIONING: New midsole features soft and lighter weight DNA LOFT v2 cushioning.
  • ENHANCED UPPER: Engineered air mesh upper provides comfort and breathability with 3D Fit Print for added structure.
  • TRUSTED, SECURE FIT: Engineered Air Mesh and use of 3D Fit Print to enhance upper and deliver the structure and proven fit the Adrenaline is known for.
SaleBestseller No. 9
Brooks Men's Ghost 15 Neutral Running Shoe - Flintstone/Peacoat/Oak - 10.5 Medium
  • THIS MEN'S SHOE IS FOR: Runners looking for a smooth ride that won’t distract from the fun of the run. The Ghost 15 offers a refined 3D Fit Print to create a more seamless, secure fit. This Brooks Ghost 15 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance.
  • SUPPORT AND CUSHION: The Ghost 15 offers neutral support while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 14
  • BALANCED, SOFT CUSHIONING: New midsole features soft and lighter-weight DNA LOFT V2 cushioning to provide distraction free cushioning under your feet with each stride.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our soft midsole and Segmented Crash Pad - an integrated system of shock absorbers - team up for easy flow from landing to toe-off.
  • ENHANCED UPPER: Engineered air mesh upper provides comfort and breathability with 3D Fit Print for added structure.
SaleBestseller No. 10
Brooks Women's Hyperion Tempo Road Running Shoe - Blue Coral/Blue Light/Pink - 8 Medium
  • THIS WOMEN'S SHOE IS FOR: For runners looking to get the most out of their workouts, the Hyperion Tempo is a light and responsive trainer that reduces deviation, allowing you to run and recover faster
  • LIGHT, RESPONSIVE CUSHIONING: We created the all-new DNA FLASH midsole by infusing our adaptive DNA material with nitrogen, providing an incredibly lightweight yet springy experience.
  • PERFORMANCE FIT: The woven upper moves with your foot and provides both stretch and breathability for maximum comfort.
  • ENERGY SAVINGS: The shoe geometries keep your foot stable as you move, allowing you to run efficiently in your natural motion path.
  • QUICK RECOVERY: Get back to the grind and focus on your progress with Hyperion Tempo's impact-absorbing, lightweight, responsive and soft cushioning.

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