ASICS unveils GEL-KAYANO™ 26 and foot mapping data to demonstrate need for stability shoe

Press release:

[MAY 24-KOBE, JAPAN]– Marking the launch of the GEL-KAYANO™ 26 shoe, ASICS reveals that of approximately 90,000 [1] runners who participated in ASICS FOOT ID system, 43% have a degree of pronation and could be risking injury without a stability shoe.

Kenichi Harano, Executive Officer and Senior General Manager at ASICS Institute of Sport Science (ISS), said: “Every runner has different needs and understanding your pronation type is the first step to finding the right shoe. Pronation relates to the way a runner’s foot rolls inward on the impact of landing. By examining the foot striking patterns of runners, ASICS has established patterns associated with neutral, over and under pronator runners. ASICS FOOT ID™ system’s data allows us to advise runners on their shoe choice and particularly pronators who require extra protection.”

The GEL-KAYANO™ 26 shoe is the latest model in the flagship stability series which has been used by elite athletes and runners of varying levels for 26 years. Like every ASICS shoe, each iteration of the GEL-KAYANO™ series goes through an intensive testing and development cycle and is only released if the data proves it outperforms the predecessor. For the GEL-KAYANO™ 26 shoe, the improvement goal was on cushioning without any compromise to its iconic stability.

New and improved features:

  1. An improved shear deformation design provides a more comfortable ride over any distance.
  2. METACLUTCH™ technology improves the model’s heel holding.

Yuki Kawauchi, Japanese marathon runner and ASICS ambassador said:

“The GEL-KAYANO is the shoe I have trusted for over five years and has helped me steer clear of injuries I used to suffer as a junior athlete. Nowadays, the GEL-KAYANO series is what I use to improve my kicking power in training. Every runner has different needs, my advice is to take the time to try on and experience a range of shoes and find the ones best suited to your needs and running goals.”

Advertisement:

Bestseller No. 1
ASICS Women's Gel-Kayano 27 Running Shoes, 8.5M, Sheet Rock/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 2
ASICS Women's Gel-Kayano 25 Running Shoes, 8M, Carbon/MID Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
Bestseller No. 3
ASICS Men's Gel-Kayano 27 Running Shoes, 11M, Sheet Rock/Magnetic Blue
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 4
ASICS Men's Gel-Kayano 26 Midnight/Grey Floss 10.5 D (M)
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
Bestseller No. 5
ASICS Women's Gel-Kayano 27 MK Running Shoes, 9.5M, Black/Ginger Peach
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 6
ASICS Women's Gel-Kayano 26 Running Shoes, 7M, Black/Heritage Blue
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
Bestseller No. 7
ASICS Men's Gel-Kayano 25 Running Shoes, 10M, Glacier Grey/Black
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
Bestseller No. 8
ASICS Women's Gel-Kayano 27 MK Running Shoes, 9M, Black/Carrier Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 9
ASICS Women's Gel-Excite 6 SP Running Shoes, 11M, White/ICE Mint
  • AmpliFoam Midsole - Engineered to maintain durability at softer densities, providing better flexibility, comfort, and platform adaptability ideal for natural running.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
Bestseller No. 10
ASICS Women's Gel-Kayano 24 Running Shoe, Blue Purple/Regatta Blue/White, 6 Medium US
  • I.G.S (Impact Guidance System) Technology: ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Fluid Ride Midsole: Fluid Ride provides the ultimate combination of bounce back and cushioning properties with reduced weight and exceptional durability.
  • Fluid Fit Upper: ASICS Fluid Fit upper technology combines multi-directional stretch mesh with stretch reinforcements that adapt to the athlete's foot, creating a truly customized glove-like fit.
  • Heel Clutching System Technology: Exoskeletal heel counter provides improved support and creates improved heel fitting environment.
  • Rear foot and Forefoot GEL Cushioning Systems: Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

ASICS Redefines the Long Run With the Launch of New Energy Saving Shoe – METARIDE™

Advanced GUIDESOLE™ technology introduces a unique sensation for runners that reduces energy loss at the ankle joint to boost running efficiency
Feb 27, 2019, 10:27 ET

TOKYO, Feb. 27, 2019 /PRNewswire/ — ASICS today turned the world of running on its head as it revealed a completely new concept in run efficiency, METARIDE™. One of ASICS’ most important innovations in seven decades, and as part of ASICS’ ambition to help all runners to WIN THE LONG RUN1, the shoe was designed with one purpose in mind; to make running longer distances easier.

Developed over two years by a team of scientists and designers at the ASICS Institute of Sport Science (ISS) in Kobe, Japan, METARIDE™ is precision engineered to minimize movement in the area where most energy is expended; the ankle joint.

Scientifically proven to offer a total reduction of energy loss at the ankle joint by almost one fifth2, the difference could be seismic for long distance runners who want to achieve their full potential.

The key to creating the most efficient run possible was the discovery of new revolutionary GUIDESOLE™3 technology; a precision-shaped curved sole that works by shifting the body weight forward and propelling runners on to give the feeling of effortless motion.

The result? An energy-saving shoe that provides a new running sensation with the potential to significantly improve performance and protection to help runners of every level keep going longer than they thought possible.

Featuring multiple proprietary technologies in an all-new radical design, METARIDE™ successfully optimizes all three phases of the gait cycle to create a completely different kind of running shoe. In tests, METARIDE™ has been scientifically proven against conventional running shoes in the category to:

Reduce total energy loss at the ankle joint where most energy is expended
Improved static fit and grip to reduce ankle movement throughout the stride whilst also maintaining stability and durability4
Feel like a new running experience
Kenichi Harano, Executive Officer and Senior General Manager at ISS comments on how METARIDE™ breaks new ground in long distance running.

“The METARIDE™ concept and new GUIDESOLE™ technology are fundamentally different to any other shoe we’ve ever made or that’s on the market today. We looked at run efficiency in a uniquely ASICS way to provide a new ‘feel’ whilst maintaining our promise of performance and protection.”

Representing the pinnacle of ASICS innovation, the METARIDE™ is the first in ASICS’ new energy-saving franchise, which will make the same concept and technologies available to more runners at different price points. A takedown model is planned for release this autumn.

Yasuhito Hirota, ASICS President and COO said METARIDE™ demonstrates ASICS’ commitment to continue to accelerate how runners move through cutting-edge product and services.

“We believe this new technology has the potential to disrupt the world of long-distance running. Our athletes and runners have told us that METARIDE™ is already transforming how they train, race, run and recover. This is just the beginning of a new era for ASICS as we bring the best innovations to our fans while attracting a new generation of runners.”

Runners can put the new shoe to the test with the WIN THE LONG RUN™ program on the RUNKEEPER™ app. The feature includes a series of five guided runs to help runners incorporate more variety in their training, improve endurance and run more efficiently. The experience is designed to inspire participants to go beyond the finish line to meet their next milestone.

To download the RUNKEEPER™ app and get started visit Runkeeper.com

METARIDE™ will be available in limited quantities from ASICS retail and online stores and specialist run outlets globally from 28th February.

Advertisement:

Bestseller No. 1
ASICS Men's MetaRide Running Shoes, 12M, Black/Classic RED
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Guidesole Technology - Innovative midsole foams and a rocker sole design gives the runner a soft landing and more efficient stride.
  • Circular Knit Upper - Material construction is designed to offer improved breathability and fit
  • Rearfoot GEL Technology - Attenuates shock during impact phase and allows for a smooth transition to midstance.
SaleBestseller No. 2
ASICS Women's MetaRide Running Shoes, 8.5M, Black/Classic RED
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Guidesole Technology - Innovative midsole foams and a rocker sole design gives the runner a soft landing and more efficient stride.
  • Circular Knit Upper - Material construction is designed to offer improved breathability and fit.
  • Rearfoot GEL Technology - Attenuates shock during impact phase and allows for a smooth transition to midstance.
Bestseller No. 3
ASICS Men's GlideRide Running Shoes, 9.5M, Black/Pure Gold
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 4
ASICS Men's Glideride Running Shoes, 10.5M, Black/Graphite Grey
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
SaleBestseller No. 7
ASICS Women's Gel-Venture 7 Running Shoes, 10.5M, Carrier Grey/Violet Blush
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
Bestseller No. 9
ASICS Men's Gel-Quantum Infinity Running Shoes, 9M, MID Grey/Dark Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • Ortholite Lasting - This lasting material features plush underfoot comfort while providing excellent moisture management and a high level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
SaleBestseller No. 10
ASICS Men's Gel-Venture 7 MX Trail Running Shoes, 10M, Sheet Rock/ASICS Blue
  • Manmade and fabric mesh uppers
  • Lace up closure for a secure fit
  • Breathable fabric mesh linings
  • Removable padded footbed lets you insert custom orthotics for an even more personalized fit
  • Rearfoot GEL cushioning absorbs shock to keep you comfortable as you pound along the path

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

ASICS redefines the long run with the launch of new energy savings shoe – METARIDE™

Press release:

[February 27 – TOKYO, Japan] ASICS today turned the world of running on its head as it revealed a completely new concept in run efficiency, METARIDE™. One of ASICS’ most important innovations in seven decades, and as part of ASICS’ ambition to help all runners to WIN THE LONG RUN [1] , the shoe was designed with one purpose in mind; to make running longer distances easier.

Developed over two years by a team of scientists and designers at the ASICS Institute of Sport Science (ISS) in Kobe, Japan, METARIDE™ is precision engineered to minimize movement in the area where most energy is expended; the ankle joint.

Scientifically proven to offer a total reduction of energy loss at the ankle joint by almost one fifth [2] , the difference could be seismic for long distance runners who want to achieve their full potential.

The key to creating the most efficient run possible was the discovery of new revolutionary GUIDESOLE™ [3] technology; a precision-shaped curved sole that works by shifting the body weight forward and propelling runners on to give the feeling of effortless motion.

The result? An energy-saving shoe that provides a new running sensation with the potential to significantly improve performance and protection to help runners of every level keep going longer than they thought possible.

Featuring multiple proprietary technologies in an all-new radical design, METARIDE™ successfully optimizes all three phases of the gait cycle to create a completely different kind of running shoe. In tests, METARIDE™ has been scientifically proven against conventional running shoes in the category to;

· reduce total energy loss at the ankle joint where most energy is expended

· improved static fit and grip to reduce ankle movement throughout the stride whilst also maintaining stability and durability [4]

· feel like a new running experience

Kenichi Harano, Executive Officer and Senior General Manager at ISS comments on how METARIDE™ breaks new ground in long distance running.

“The METARIDE™ concept and new GUIDESOLE™ technology are fundamentally different to any other shoe we’ve ever made or that’s on the market today. We looked at run efficiency in a uniquely ASICS way to provide a new ‘feel’ whilst maintaining our promise of performance and protection.”

Representing the pinnacle of ASICS innovation, the METARIDE™ is the first in ASICS’ new energy-saving franchise, which will make the same concept and technologies available to more runners at different price points. A takedown model is planned for release this autumn.

Yasuhito Hirota, ASICS President and COO said METARIDE™ demonstrates ASICS’ commitment to continue to accelerate how runners move through cutting-edge product and services.

“We believe this new technology has the potential to disrupt the world of long-distance running. Our athletes and runners have told us that METARIDE™ is already transforming how they train, race, run and recover. This is just the beginning of a new era for ASICS as we bring the best innovations to our fans while attracting a new generation of runners.”

Runners can put the new shoe to the test with the WIN THE LONG RUN™ program on the RUNKEEPER™ app. The feature includes a series of five guided runs to help runners incorporate more variety in their training, improve endurance and run more efficiently. The experience is designed to inspire participants to go beyond the finish line to meet their next milestone.

METARIDE™ will be available in limited quantities from ASICS retail and online stores and specialist run outlets globally from 28th February.

Advertisement:

Bestseller No. 1
ASICS Men's MetaRide Running Shoes, 12M, Black/Classic RED
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Guidesole Technology - Innovative midsole foams and a rocker sole design gives the runner a soft landing and more efficient stride.
  • Circular Knit Upper - Material construction is designed to offer improved breathability and fit
  • Rearfoot GEL Technology - Attenuates shock during impact phase and allows for a smooth transition to midstance.
SaleBestseller No. 2
ASICS Women's MetaRide Running Shoes, 8.5M, Black/Classic RED
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Guidesole Technology - Innovative midsole foams and a rocker sole design gives the runner a soft landing and more efficient stride.
  • Circular Knit Upper - Material construction is designed to offer improved breathability and fit.
  • Rearfoot GEL Technology - Attenuates shock during impact phase and allows for a smooth transition to midstance.
Bestseller No. 3
ASICS Men's GlideRide Running Shoes, 9.5M, Black/Pure Gold
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 4
ASICS Men's Glideride Running Shoes, 10.5M, Black/Graphite Grey
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
SaleBestseller No. 7
ASICS Women's Gel-Venture 7 Running Shoes, 10.5M, Carrier Grey/Violet Blush
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
Bestseller No. 9
ASICS Men's Gel-Quantum Infinity Running Shoes, 9M, MID Grey/Dark Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • Ortholite Lasting - This lasting material features plush underfoot comfort while providing excellent moisture management and a high level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
SaleBestseller No. 10
ASICS Men's Gel-Venture 7 MX Trail Running Shoes, 10M, Sheet Rock/ASICS Blue
  • Manmade and fabric mesh uppers
  • Lace up closure for a secure fit
  • Breathable fabric mesh linings
  • Removable padded footbed lets you insert custom orthotics for an even more personalized fit
  • Rearfoot GEL cushioning absorbs shock to keep you comfortable as you pound along the path

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

GEL-NIMBUS™ 21: Distance running made comfortable improved technologies provide runners with ASICS’ maximum comfort to run further, for longer

Press release:

ASICS has announced the launch of the GEL-NIMBUS™ 21 shoe – the latest release of its top-of-the-range, neutral long-distance running shoe. With ASICS’ commitment to continual improvement, the shoe incorporates human-centric science and the latest technology to give long-distance runners superior comfort so they can run further for longer.

Designed for neutral runners, the shoe features ASICS’ latest cushioning technology – FLYTEFOAM™ PROPEL & FLYTEFOAM™ LYTE – resulting in a spring like feel for a more energetic and lighter run.

Named after the Latin term for the Nimbus cloud formation, the ASICS collection has become synonymous with comfort, with each new release featuring new and improved technology to benefit runners. As the 21st iteration, GEL-NIMBUS™ 21 is no different, incorporating a variety of new technologies including;

· Improved Fit – a new last with more room in the forefoot combined with a Jacquard mesh and 3D printed overlays adapts to the movement of the runner for a premium and breathable fit.

· Energised Cushioning – infused with FLYTEFOAM technology, the midsole features both FLYTEFOAM™ PROPEL & FLYTEFOAM™ LYTE technologies to deliver a more luxurious ride. FLYTEFOAM PROPEL midsole delivers a strong bounce back during deformation – providing a spring like effect – whilst the FLYTEFOAM LYTE compound makes it ASICS’ lightest midsole with added cellulose nanofibers increasing the durability of the bouncy midsole.

· Max Shock Absorption – strategically placed GEL™ technology at high impact areas in both the forefoot and rearfoot to reduce shock and load on the body – ensuring superior shock absorption where runners need it most.

Norio Takaoka, Performance Running Footwear Division, Executive Officer, Senior General Manager, ASICS Corporation says: “With GEL-NIMBUS being our flagship neutral long-distance running shoe, it was important to design a shoe that was made to help runners go further and stay competitive in comfort. We always want to raise the bar when it comes to performance running, and with GEL-NIMBUS series having more than 20 years of history, it was key to create a shoe that would help runners achieve their goals.”

Updated features of the GEL-NIMBUS™ 21 include:

· FLYTEFOAM™ LYTE midsole – bottom midsole – provides continuous cushion through nanofiber design

· FLYTEFOAM™ PROPEL– top midsole – delivers a good bounce back during deformation

· Jacquard mesh – upper – combined with 3D printed overlays adapts to the movement of the runner to provide a premium fit

· Lateral full ground contact – construction – provides a smoother transition for neutral to supinated runners

· Medial TRUSSTIC – construction – reduces the weight of the sole unit whilst retaining the structural integrity of the shoe

· Moulded EVA sockliner

To sit alongside the launch of the GEL-NIMBUS™ 21, a fully integrated multi-media campaign has been developed, which will stretch across various offline and online media platforms. Fitting in with ASICS’ ‘I MOVE ME’ platform and continuing with its powerful authentic storytelling, there will also be an official campaign video featuring marathon runner and triple Olympic Games athlete Diana Nukuri, which will be available on the ASICS YouTube channel.

The GEL-NIMBUS™ 21 will be available from December 6th, 2018 at ASICS retail and online stores.

Advertisement:

Bestseller No. 1
ASICS Women's Gel-Nimbus 23 Running Shoes, 8.5M, Grand Shark/Digital Aqua
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
  • GEL technology cushioning provides excellent shock absorption -
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FLYTEFOAM technology -
  • OrthoLite X-55 sockliner -
Bestseller No. 2
ASICS Women's Gel-Nimbus 21 Running Shoes, 9M, Black/Dark Grey
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • Reflectivity - Contains reflective materials designed to enhance visibility during low light hours.
  • Heel Clutching System Technology - Exoskeletal heel counter provides improved support and creates improved heel fitting environment.
  • Plus 3 Midsole Technology - 3mm of additional height on women's models helps relieve achilles tension.
Bestseller No. 3
ASICS Men's Gel-Nimbus 21 Running Shoes, 10.5M, MID Grey/Silver
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • Reflectivity - Contains reflective materials designed to enhance visibility during low light hours.
  • Heel Clutching System Technology - Exoskeletal heel counter provides improved support and creates improved heel fitting environment.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
Bestseller No. 4
ASICS Men's Gel-Nimbus 23 Running Shoes, 11M, Carrier Grey/Digital Aqua
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
  • GEL technology cushioning - Provides excellent shock absorption
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FLYTEFOAM technology - Provides lightweight cushioning
  • OrthoLite X-55 sockliner - Improves step-in comfort
SaleBestseller No. 5
ASICS Women's Gel-Nimbus 22 Running Shoes, 9M, Watershed Rose/Rose Gold
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Trusstic System technology - Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
SaleBestseller No. 6
ASICS Men's Gel-Nimbus 22 Running Shoes, 10.5M, Black/Grey Floss
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • EVA Sockliner - Removable sockliner that provides cushioning performance.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Trusstic System technology - Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
Bestseller No. 7
ASICS Men's Gel-Cumulus 21 Running Shoes, 10.5M, Black/White
  • DuraSponge Outsole - A blown AHAR rubber compound for enhanced cushioning and durability in the forefoot.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
Bestseller No. 8
ASICS Women's Gel-Cumulus 21 Running Shoes, 8.5M, Violet Blush/Dive Blue
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • EVA Sockliner - Removable sockliner that provides cushioning performance.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
SaleBestseller No. 9
ASICS Men's Gel-Nimbus 22 Knit Running Shoes, 10.5 M, Black/Black Knit
  • Engineered Monofilament Upper -
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Lightweight AHAR Outsole -
Bestseller No. 10
ASICS Women's Gel-Kayano 26 Running Shoes, 8M, Black/Heritage Blue
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

ASICS pays homage to the iconic GEL-KAYANO™ 5 shoe model

Press Release:

20 years since the iconic 1999 GEL-KAYANO™ 5 shoe model was released, ASICS now pays tribute with a reinvigoration of the classic style.

Renowned as a high mileage running shoe with superior comfort and a bold VIS-TECH look, the 1999 model was the 5th iteration in the GEL-KAYANO series, created back in 1993. Whilst in keeping with those same principles and legendary silhouette, the GEL-KAYANO 5 OG model is a bold update for a fashion forward audience.

ASICS has always sought to hold substance over hype. It’s no different with the GEL-KAYANO 5 OG model, which holds true to ASICS’ heritage. Originally a high-end performance runner, the GEL- KAYANO™ 5 was part of the same GEL-KAYANO family which has set the benchmark for ‘stability running’ for the past 25 years. Now 20 years later and updated with a contemporary twist– it’s still on point – just as it was back in 1999.

A true marriage of vintage and modern – the GEL-KAYANO 5 OG shoe model uses cutting edge GEL™ technology, a fresh colour pallet and a quadra-lacing system to update the 1999 cult classic, but still remains true to the authentic look and feel which made the shoe so popular back in the 90s. The shoe will also see the return of DUOMAX™ tech, which reduces inward rotation of the foot.

In order to establish the GEL-KAYANO 5 OG model as part of the legendary GEL-KAYANO family, ASICS has partnered with the streetwear bible and media agency, Highsnobiety – who will play a significant role in maximising and celebrating the product.

To amplify the official release on ASICSTIGER brand’s owned channels, there will be a series of Instagram stories and posts which will tap into the aesthetics of the late 90s running magazines. Using vintage running editorial material with a modern twist, the Instagram stories will tell the story of how the original shoe came to be – whilst also showcasing product features and purchase information. The stories will then be hosted on the ASICSTIGER Instagram page.

In keeping with the silhouette which made the shoe a classic, the punchy reinvention will be available on ASICS.com and at select ASICS retailers.

Advertisement:

Bestseller No. 1
ASICS Women's Gel-Kayano 27 Running Shoes, 8.5M, Sheet Rock/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 2
ASICS Women's Gel-Kayano 25 Running Shoes, 8M, Carbon/MID Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
Bestseller No. 3
ASICS Men's Gel-Kayano 27 Running Shoes, 11M, Sheet Rock/Magnetic Blue
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 4
ASICS Men's Gel-Kayano 26 Midnight/Grey Floss 10.5 D (M)
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
Bestseller No. 5
ASICS Women's Gel-Kayano 27 MK Running Shoes, 9.5M, Black/Ginger Peach
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 6
ASICS Women's Gel-Kayano 26 Running Shoes, 7M, Black/Heritage Blue
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
Bestseller No. 7
ASICS Men's Gel-Kayano 25 Running Shoes, 10M, Glacier Grey/Black
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
Bestseller No. 8
ASICS Women's Gel-Kayano 27 MK Running Shoes, 9M, Black/Carrier Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 9
ASICS Women's Gel-Excite 6 SP Running Shoes, 11M, White/ICE Mint
  • AmpliFoam Midsole - Engineered to maintain durability at softer densities, providing better flexibility, comfort, and platform adaptability ideal for natural running.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
Bestseller No. 10
ASICS Men's Gel-Kayano Lite Running Shoes, 10.5M, Piedmont Grey/Sheet Rock
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • AGAR Sponge - ASICS high abrasion resistant (AHAR) rubber on the outsole that is softer and lighter to deliver a plush ride, flexibility and overall comfort.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

ASICS GEL-KAYANO™ 25 helps runners go the distance

Press release:

[22nd May – Kobe, Japan] On June 1st, ASICS launches the 25th iteration of its flagship stability shoe, the GEL-KAYANO™, which has set the benchmark for long-distance running performance since 1993.

Through ASICS’ unique approach to human-centric design, research in technological innovation, and dedication to excellence, every iteration of the GEL-KAYANO™ series has improved on the previous version, offering runners increased protection and performance every time. The series has broken boundaries in product innovation and has enabled runners to perform at their best—revolutionising the performance running category. The GEL-KAYANO™ 25 is no exception, offering yet again, brand-new technology from ASICS’ Institute of Sport Science (ISS), which debuts in this shoe.

Kenichi Harano, Executive Officer and Senior General Manager at ISS says: “The GEL-KAYANO™ series was designed to make long-distance running accessible for runners. For 25 years, we’ve kept this goal in mind as we continued to make GEL-KAYANO™ series lighter and more responsive, without ever compromising on stability.”

GEL-KAYANO™ 25

GEL-KAYANO™ 25 features the new FlyteFoam™ Lyte and FlyteFoam™ Propel Technologies, working in parallel to deliver superior protection and enhanced stability no matter the distance.

NEW AND IMPROVED FEATURES

FlyteFoam™ Lyte is the next generation of ASICS lightweight and responsive cushioning technology [1] . The midsole formula features a reinforced, sustainable nanofiber compound which increases the foam’s durability and provides more stability for runners.

FlyteFoam™ Propel is ASICS’ newest patented [2] foam formulation designed to provide enhanced responsiveness in toe-off. Used in parallel tandem with the strategically-placed ASICS GEL™ technology, the GEL-KAYANO™ 25 works with the runner’s foot to provide superior shock absorption.

All-new Two-Layer Jacquard Mesh Upper offers a breathable, premium fit that improves flexibility and decreases irritation-causing wrinkles while maintaining lightweight—which means the runners will look as good as they feel.

ASICS’ approach to human-centric product development is something ASICS’ founder, Mr. Kihachiro Onitsuka pioneered, in 1949. This year is an important moment for ASICS as on May 29th ASICS’ will be celebrating Mr. Onitsuka’s centennial birthday, showing people how he shaped the brand ASICS is today and how he has influenced the path for the brands future.

Paul Miles, Chief Marketing Officer, ASICS Corporation says: “GEL-KAYANO™ 25 is a product that we know our founder would have been proud of and it’s just the beginning of what we have coming over the next few years in the performance running category.”

The GEL-KAYANO™ 25 will be available globally on June 1st, 2018 at ASICS retail and online stores for $160 USD.

Advertisement:

Bestseller No. 1
ASICS Women's Gel-Kayano 27 Running Shoes, 8M, MAKO Blue/HOT Pink
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 2
ASICS Men's Gel-Kayano 26 Midnight/Grey Floss 11 D (M)
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
Bestseller No. 3
ASICS Women's Gel-Kayano 25 Running Shoes, 9.5M, Carbon/MID Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
Bestseller No. 4
ASICS Men's Gel-Kayano 27 Running Shoes, 11M, Black/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 5
ASICS Men's Gel-Kayano 25 Running Shoes, 11.5M, Glacier Grey/Black
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
Bestseller No. 6
ASICS Women's Gel-Kayano 26 (D) Running Shoes, 9W, Black/White
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • Trusstic System technology - Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
Bestseller No. 7
ASICS Women's Gel-Kayano Lite Running Shoes, 10M, Piedmont Grey/Sheet Rock
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • AGAR Sponge - ASICS high abrasion resistant (AHAR) rubber on the outsole that is softer and lighter to deliver a plush ride, flexibility and overall comfort.
Bestseller No. 8
ASICS Women's Gel-Venture 5 Trail Runner, Ocean Depth/Pink Glow/Aruba Blue, 10 M US
  • Rearfoot GEL Cushioning System: Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Removable Sockliner: A sockliner which can be removed to accommodate a medical orthotic.
  • Trail Specific Outsole: Reversed lugs provide uphill and downhill traction on all types of terrain.
  • AHAR Outsole: Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • High-abrasion rubber

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

ASICS celebrates the 20th iteration of the GEL-NIMBUS™ series, its best long distance running shoe

Press release:

To celebrate nearly twenty years of the GEL-NIMBUS series, ASICS is launching a new edition of its most popular long-distance shoe [i] , the GEL-NIMBUS 20. The lightest model in GEL-NIMBUS history, the GEL-NIMBUS 20 is made for the runner in everyone—whether it’s your first mile or your hundredth.

Like the GEL technology in the shoe, running is evolving—breaking the mold of what people consider a runner to be. The new GEL-NIMBUS 20 shoe is designed with cushioning and light weight comfort aimed to give runners their best performance from start to finish.

GEL-NIMBUS 20

Today, GEL-NIMBUS is the leading cushioning model mainly for neutral runners and underpronators, packed with a range of ASICS performance technology.

The combination of its patented FlyteFoam [ii] midsole inserts with GEL Technology gives the GEL-NIMBUS 20 superior cushioning, shock absorption and a lightweight feel with every step.

Built for runners of every stride, the GEL-NIMBUS 20 features new Gradient Jacquard Mesh structure, designed with strategic 3D printed overlays that seamlessly wrap and support the foot throughout your run. The new feature on the upper also gives feet a great fit and breathability for runners of every stride.

Gerard Klein, Senior General Manager, Global Performance Running Footwear, ASICS Corporation says, “The GEL-NIMBUS is a shoe with nearly 20 years of history. And there’s a very good reason for this—since its debut in 1999, the GEL-NIMBUS has managed to deliver against runners’ highest expectations and help them achieve their personal bests. The GEL-NIMBUS has always been designed to offer runners superior cushioning without excess weight. In fact, Nimbus means “cloud” in Latin. Our goal with the GEL-NIMBUS is literally to make runners feel so light and comfortable, it’s almost like they’re running on a cloud. Every year ASICS raises its aspirations even higher, and we will continue to innovate and develop the GEL-NIMBUS series.”

GEL-NIMBUS 20 retails for $160 USD and will be available December 1st at ASICS and specialty run stores as well as online at asics.com.

Features of the GEL-NIMBUS 20 include:

· I.G.S (Impact Guidance System)

· FlyteFoam Midsole –bottom layer

· SpEVA Midsole –top layer

· Plus 3 and Gender Specific Cushioning (for Women’s model)

· GUIDANCE LINE

· TRUSSTIC System

· Visible Rearfoot and Forefoot GEL

· SpEVA Lasting

· FluidFit Upper with Gradient Jacquard Mesh

· Outsole Forefoot: AHAR Sponge, Rear foot: AHAR PLUS Rubber

· X-40 Ortholite Sockliner

· External Counter

· 3M Reflectivity

Advertisement:

SaleBestseller No. 1
ASICS Men's Gel-Nimbus 22 Shoes, 10.5M, Glacier Grey/Graphite Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • Trusstic System technology - Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
SaleBestseller No. 2
ASICS Women's Gel-Nimbus 22 Running Shoes, 8.5M, Watershed Rose/Rose Gold
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Trusstic System technology - Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
Bestseller No. 3
ASICS Men's Gel-Nimbus 21 (4E) Running Shoes, 12XW, Black/Dark Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
Bestseller No. 4
ASICS Women's Gel-Nimbus 21 Running Shoes, 9M, Blue Coast/Skylight
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • Reflectivity - Contains reflective materials designed to enhance visibility during low light hours.
  • Heel Clutching System Technology - Exoskeletal heel counter provides improved support and creates improved heel fitting environment.
  • Plus 3 Midsole Technology - 3mm of additional height on women's models helps relieve achilles tension.
Bestseller No. 5
ASICS Women's Gel-Nimbus 23 Running Shoes, 8.5M, Black/White
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
  • GEL technology cushioning provides excellent shock absorption -
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FLYTEFOAM technology -
  • OrthoLite X-55 sockliner -
Bestseller No. 6
ASICS Men's Gel-Cumulus 21 Running Shoes, 12M, Black/White
  • DuraSponge Outsole - A blown AHAR rubber compound for enhanced cushioning and durability in the forefoot.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
Bestseller No. 7
ASICS Men's Gel-Nimbus 23 Running Shoes, 11M, Carrier Grey/Digital Aqua
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
  • GEL technology cushioning - Provides excellent shock absorption
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FLYTEFOAM technology - Provides lightweight cushioning
  • OrthoLite X-55 sockliner - Improves step-in comfort
Bestseller No. 8
ASICS Women's Gel-Cumulus 21 Running Shoes, 8.5M, Violet Blush/Dive Blue
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • EVA Sockliner - Removable sockliner that provides cushioning performance.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
Bestseller No. 9
ASICS Men's Gel-Venture 5 Trail Runner, Carbon/Silver/Green Gecko, 10.5 M US
  • Rearfoot GEL Cushioning System: Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Removable Sockliner: A sockliner which can be removed to accommodate a medical orthotic.
  • Trail Specific Outsole: Reversed lugs provide uphill and downhill traction on all types of terrain.
  • Trail Specific Outsole: Reversed lugs provide uphill and downhill traction on all types of terrain.

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ASICS Launches DynaFlyte – The Key To Fast Running

IRVING, Calif., June 14, 2016 /PRNewswire/ — ASICS launches the new DynaFlyte model, its lightest-ever cushioning shoe for runners who want speed. Delivering both lightweight and cushioning, the DynaFlyte model unlocks runners’ speed so they can run fast at any distance. Featuring a full-length FlyteFoam midsole, DynaFlyte is the first product that allows everyday runners to experience ASICS latest patented midsole technology in its purest form.

ASICS held a global launch event for the DynaFlyte model in New York City on June 14, featuring ASICS elite athletes Candace Hill and Ryan Hall, media, influencers and scientists from ASICS Institute of Sports Science (ISS).
The DynaFlyte model unlocks the potential to run fast by delivering superior cushioning in a lightweight shoe. With less shoe weight to swing forward, runners experience less energy loss, more efficient running and unlock the potential for speed at any distance.

Maintaining effective cushioning while simultaneously reducing a shoe’s weight is a key challenge in running footwear development. Featuring category-bending innovations, it has defied the inverse correlation between lightweight and cushioning, allowing runners to improve their speed at any distance. Having broken the 10.5 oz barrier, DynaFlyte weighs 9.3 oz for men and 7.8 oz for women.

Discover Pure FlyteFoam Technology
At the core of the DynaFlyte model is FlyteFoam, ASICS patented lightweight and responsive cushioning technology ? first trialed in MetaRun in November 2015. DynaFlyte marks the first use of FlyteFoam in its purest form, through a full-length midsole engineered to deliver lightweight and highly-functional cushioning.

FlyteFoam is the result of about three years of development and over 300 prototypes tested at ASICS Institute of Sport Science. Built with reinforced fibers that work to maintain cushioning, it is approximately 55 percent lighter than the industry standard and is ASICS lightest midsole. Equipped with a full-length FlyteFoam midsole, DynaFlyte meets the highest level of cushioning standards among ASICS running footwear.

The ISS Promise
The DynaFlyte model was designed and developed at the ISS, ASICS research & development center in Kobe, Japan. ISS, the beating heart of ASICS, is where countless pieces of data from amateur and professional runners over the past 30 years are curated and analyzed to inform product development. ISS has put ASICS at the forefront of research in running. Their rigorous approach to product development has led to the discovery of the breakthrough technology, FlyteFoam.

DynaFlyte embodies ISS human-centric science approach to product development and commitment to continuous improvement, bringing new possibilities to runners looking for performance and speed at any distance.

With DynaFlyte, runners can fully experience FlyteFoam technology at its purest. We are excited to launch DynaFlyte, and see how FlyteFoam will be able to help runners unlock their speed, said Dr. Tsuyoshi Nishiwaki, Executive Officer, Senior General Manager, ASICS Institute of Sport Science.

DynaFlyte in Action
ASICS sponsored a global launch event in New York City on June 14th, showcasing the DynaFlyte model, its key product release of the year and its featured technology, FlyteFoam. During the launch ASICS introduced an interactive installation, the DynaFlyte Deck, a specialized running track. The event was designed to bring to life the shoe’s full experience and consumer benefits.

Developed in cooperation with ISS, it is programmed with colored lighting and sounds that offer runners on the track different drills to experience and feel the DynaFlyte models core benefits ? lightweight, cushioning, and the potential for speed.

Media and influencer attendees were able to test-run the product on ASICS’ custom-made DynaFlyte Deck.

ASICS elite athletes Ryan Hall and Candace Hill, as well as scientists from ISS, also participated in the global launch event.

ASICS newest and youngest track and field athlete, Candace Hill, spoke about her partnership with ASICS:

One of the reasons why I choose partnering with ASICS is because they get what it means to be fast and being the fastest is the main focus for me on the track and in my training said Hill. This new shoe by ASICS can unlock that potential for everyone while still feeling light and comfortable.

The DynaFlyte model will be available for men and women at ASICS online stores and select running outlets worldwide starting July 2016.

Join in and follow the ‘WANT IT MORE’ community online by using the #wantitmore hashtag.

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Bestseller No. 1
ASICS Women's Dynaflyte 2 Running Shoes, 9M, Blue Purple/White/Indigo Blue
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Seamless Construction - The use of seamless materials reduces the potential for irritation and friction caused by traditional stitches and seams.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • Removable Sockliner - A sockliner which can be removed to accommodate a medical orthotic.
SaleBestseller No. 2
ASICS Women's Dynaflyte 3 Running Shoes, 10M, Black/White
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Adapt Mesh Technology - Uniquely multi-functional mesh fabrication that provides support and flexibility for a secure and unrestricted fit.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
Bestseller No. 3
ASICS Men's Dynaflyte 3 Running Shoes, 10M, Black/White
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Adapt Mesh Technology - Uniquely multi-functional mesh fabrication that provides support and flexibility for a secure and unrestricted fit.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
Bestseller No. 4
ASICS Men's Dynaflyte 4 Running Shoes, 13M, Peacoat/Flash Coral
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
Bestseller No. 5
ASICS Men's Dynaflyte Running Shoe, Carbon/Black/Citrus, 11.5 M US
  • FlyteFoam Midsole Technology
  • I.G.S (Impact Guidance System) Technology: ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Seamless Construction: The use of seamless materials reduces the potential for irritation and friction caused by traditional stitches and seams.
  • Seamless Construction: The use of seamless materials reduces the potential for irritation and friction caused by traditional stitches and seams.
  • Discrete Eyelets: Independently placed eyelets disburse lace tension, creating a customized fitting environment and enhanced upper comfort.
SaleBestseller No. 6
ASICS Women's Gel-Contend 6 Running Shoes, 9.5M, Watershed Rose/Purple Oxide
  • AmpliFoam Midsole - Engineered to maintain durability at softer densities, providing better flexibility, comfort, and platform adaptability ideal for natural running.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
Bestseller No. 7
ASICS Men's Dynaflyte running Shoe, Mid Grey/Black/Safety Yellow, 11 M US
  • mpact Guidance System (I.G.S) (Running) : ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Seamless construction
  • ComforDry Lasting: This lasting material features plush underfoot comfort while providing excellent moisture management, high level breathability, and antimicrobial properties.
  • Discrete Eyelets
  • Removable Sockliner
Bestseller No. 8
ASICS Men's Gel-Cumulus 21 Running Shoes, 10M, Metropolis/White
  • DuraSponge Outsole - A blown AHAR rubber compound for enhanced cushioning and durability in the forefoot.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
Bestseller No. 9
ASICS Women's Gel-Kayano 25 Running Shoes, 8M, Black/ASICS Blue
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
SaleBestseller No. 10
ASICS Women's Dynaflyte 4 Running Shoes, 11M, White/Graphite Grey
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.