asics | Running Shoe Rx

August 28, 2020November 22, 2020

New ASICS DYNABLAST™ adds some fun to every run

Press release:

· Latest addition to the popular BLAST BEYOND™ series offers outstanding performance and protection alongside a faster, lighter, bouncier ride

· With more people running than ever before [1] , ASICS newest addition to the BLAST BEYOND™ series helps put a spring in the step of a new generation of runners.

[28th August 2020 – KOBE, JAPAN] – The DYNABLAST™ is a performance shoe offering runners a faster, lighter, bouncier ride. Based on ASICS’ trademark human-centric design, it is made for anyone looking to add some fun to their run and put an extra spring in their step.

The launch of the DYNABLAST™　comes at a time when more people than ever are falling in love with running. Inspired by the need to escape the challenges of life during the ongoing COVID-19 pandemic, more people are clocking up more strides, more often. Fitness-tracking app, ASICS Runkeeper™,　continues to see increases with users – with a 113% increase in registrations globally year to date vs the same time period in 2019, while, according to ASICS’ own research [i] in 12 countries, 73% of runners globally now say exercise is something they look forward to during the week. With 66%, saying that running is the best form of physical exercise that they can do right now.

Following on from the successful launch of the NOVABLAST™ running shoe, ASICS have answered the call of runners, by adding another shoe to the range, the DYNABLAST™. As the latest addition, the DYNABLAST™ features FLYTEFOAM™ Blast technology in

in the midsole for a lightweight, responsive feel. Underfoot cut-outs in the outsole also work with the midsole foam to put extra bounce into every stride. With its fast, bouncy, energetic feel, the DYNABLAST™ is a recommended shoe for a new generation of runners who look forward to their runs as a fun, uplifting experience.

Elsewhere, an engineered mesh upper increases breathability and creates a “barely there” feel, while the knit upper provides a comfortable fit and outstanding support without the bulkiness of stitched or welded overlays.

Kenichi Harano, Executive Officer and Senior General Manager at ASICS Institute of Sport Science, said: “ASICS was founded on a mission to help everyone achieve a sound body in a sound body through movement. With people increasingly using running to alleviate the pressures of life right now, that mission has never been more important. We’re committed to meeting runners’ changing needs both during this pandemic and beyond. The DYNABLAST™ is one of the many ways we are delivering the experiences and products we know runners want, helping the world keep on running.”

As well as improving and introducing new shoes that aim to elevate the running experience, ASICS have designed an app that turns the rhythm of a run into a track in real-time called the ASICS Run Mixer. The app works best with the ASICS BLAST family range of shoes and enhances the joy and fun of running by creating bespoke track based on a runners very own running rhythm. The rhythms generated can be shared and runners can challenge one another to produce something even better. Runners can download the app for free from the App Store or Google Play.

ASICS DYNABLAST™ will be available globally for men and women from ASICS retail, online stores and specialist running outlets from 28 August 2020 at an RRP of $100. Visit www.ASICS.com and video [ASICS DYNABLAST™ ] for more information.

Advertisement:

SaleBestseller No. 1

ASICS Women's DYNABLAST 3 Running Shoes, 9, Piedmont Grey/Papaya

Engineered knit upper: Improves breathability.
FLYTEFOAM BLAST technology: Provides lightweight cushioning and a responsive rebound.
Underfoot cutouts: Provide excellent bounce.
OrthoLite X-30 sockliner: Provides soft step-in comfort.
AHARPLUS outsole rubber: Improves durability.

SaleBestseller No. 2

ASICS Men's DYNABLAST 3 Running Shoes, 11, Black/Lime Zest

Engineered knit upper: Improves breathability
FLYTEFOAM BLAST technology: Provides lightweight cushioning and a responsive rebound
Underfoot cutouts: Provide excellent bounce
OrthoLite X-30 sockliner: Provides soft step-in comfort
AHARPLUS outsole rubber: Improves durability.

Bestseller No. 3

ASICS Women's DYNABLAST 2 Running Shoes, 9, Mist/Blazing Coral

Circular knit upper improves airflow and provides a supportive foothold:
FF BLAST technology provides lightweight cushioning and a responsive rebound:
Underfoot cutouts provide excellent bounce:
OrthoLite X-30 sockliner provides soft step-in comfort:

SaleBestseller No. 4

ASICS Men's Dynablast Running Shoes, 9, Black/Marigold Orange

FLYTEFOAM BLAST: Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
Knit upper:
Solid Rubber Outsole: Provides enhanced durability and traction.
Underfoot cutouts provide excellent bounce:
EVA Sockliner: Removable sockliner that provides cushioning performance.

SaleBestseller No. 5

ASICS Men's DYNABLAST 3 Running Shoes, 11.5, Black/White

Engineered knit upper: Improves breathability
FLYTEFOAM BLAST technology: Provides lightweight cushioning and a responsive rebound
Underfoot cutouts: Provide excellent bounce
OrthoLite X-30 sockliner: Provides soft step-in comfort
AHARPLUS outsole rubber: Improves durability.

Bestseller No. 6

ASICS Women's DYNABLAST 4 Running Shoes, 9.5, Oatmeal/Moonrock

Engineered woven upper: Improves breathability
FF BLAST technology: Provides lightweight cushioning and a responsive rebound
Underfoot cutouts: Provide excellent bounce
OrthoLite X-30 sockliner: Provides soft step-in comfort
AHAR outsole rubber: Improves durability

SaleBestseller No. 7

ASICS Women's Gel-Cumulus 24 Running Shoes, 10, Oasis Green/Black

FF BLAST cushioning: Creates lightweight impact absorption and a responsive energy return.
Rearfoot and Forefoot GEL Technology Cushioning System: Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
Gender-specific 3D SPACE CONSTRUCTION feature addresses different compression rates:
Engineered mesh upper: Improves breathability.
Reflective accents: Improves visibility in low-light conditions.

Bestseller No. 8

ASICS Men's DYNABLAST 4 Running Shoes, 10.5, Black/White

Engineered woven upper: Improves breathability
FF BLAST technology: Provides lightweight cushioning and a responsive rebound
Underfoot cutouts: Provide excellent bounce
OrthoLite X-30 sockliner: Provides soft step-in comfort
AHAR outsole rubber: Improves durability

Bestseller No. 9

ASICS Men's NOVABLAST 3 Running Shoes, 8, French Blue/Storm Blue

Jacquard mesh upper: Provides good comfort and support while keeping feet cool.
The heel stabilizer helps support the foot and create a more balanced stride:
Gusseted tongue wing fit system: Improves the midfoot fit and reduces tongue sliding.
FF BLAST PLUS cushioning: Provides lightweight impact absorption and a responsive rebound.
Trampoline-inspired outsole design: Provides a more responsive bounce back.

SaleBestseller No. 10

ASICS Men's NOVABLAST 3 LE Running Shoes, 12, Indigo Blue/Island Blue

Nexkin mesh upper: Improves airflow to help your feet keep cool
Heel stabilizer: Helps support the foot and create a more balanced stride
Gusseted tongue wing fit system: Improves the midfoot fit and reduces tongue sliding
FF BLAST PLUS technology: Cushioning provides lightweight impact absorption and a responsive rebound
Trampoline-inspired outsole design: Provides a more responsive bounce back

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

July 29, 2020November 22, 2020

ASICS announces groundbreaking performance face cover that gives runners breathing room to maintain their edge

Press release:

The ASICS RUNNERS FACE COVER has been designed by the ASICS Institute of Sport Science (ISS) specifically for runners with performance, comfort, and protection at the core of the design

● The face cover employs cutting-edge design features and pioneering technology that give runners space to breathe with comfort so they can perform at their best

● The face cover has been designed in direct response to major concerns about how to run safely as lockdown eases, with ongoing global research [1] by ASICS revealing that 66% globally of regular exercises avoid certain routes or spaces to maintain social distance with others

[29 JULY 2020 – KOBE, JAPAN] – Today, ASICS is excited to announce a revolutionary face cover for runners – the ASICS RUNNERS FACE COVER.

Created specifically for runners by world-renowned scientists, engineers and designers at the ASICS Institute of Sport Science (ISS), the face cover pairs cutting-edge design with innovative air vents that give runners the room to breathe comfortably, while preventing the spread of droplets. The face covers quick-drying material helps cool the air that reaches its interior.

Together the unique, innovative design and cutting-edge materials allow runners of all levels to exercise without compromising performance or protection. Tests [2] show that the ASICS RUNNERS FACE COVER significantly improves breathability and comfort with runners feeling little to almost no difference from wearing no mask. Importantly, this is maintained even when running at higher speed where conventional masks inhibit performance.

Kenichi Harano, Executive Officer and Senior General Manager at the ISS said: “We know how important it is for runners to protect themselves and others when running, but also that many find face covers uncomfortable and restrictive. So, we created the ASICS RUNNERS FACE COVER, uniquely designed for runners with cutting-edge technology. The innovative design gives runners room to breathe comfortably while performing at their physical peak.”

The new ASICS RUNNERS FACE COVER will be available to runners globally from mid-September at a retail price of 40 USD. To find out more about the ASICS RUNNERS FACE COVER and register your interest for when this product is available, please visit ASICS RUNNERS FACE COVER .

A pioneering approach to design

The ASICS RUNNERS FACE COVER is not like any other sports accessory on the market. Yasuhito Hirota, President & Chief Operating Officer, ASICS, says: “When I used to run with a normal mask it was hard to breathe, but with this mask I was able to run very comfortably”. While other approaches rely solely on the breathability of materials, the ASICS RUNNERS FACE COVER combines this with an innovative design that gives runners the space to breathe comfortably within the face cover. This groundbreaking approach means that runners of every level can strive for their best performance with the confidence that they are staying protected.

Scientists at the ISS have responded to the unique needs of runners with a series of technologies and design features including:

● Interior Space

The unique curved structure creates more room inside the face cover to allow for easier breathing when running.

● Strategically Placed Air Vents

Air vents innovatively placed on the face cover provide unobstructed airflow while preventing the spread of droplets.

● Quick-drying, Washable Fabric

Cutting-edge material cools the air flowing into the mouth, improving breathability and comfort. The water repellent, washable fabric makes cleaning easier.

● Comfort Fit

Specifically designed to accommodate a wide range of faces with an adjustable cord to ensure fit– helping prevent fog build-up when wearing glasses.

● Sustainable Design

Produced with approximately 31% recycled materials.

ASICS continues to listen to runners of all levels to keep them motivated and protected in a world coming out of lockdown

With the ASICS RUNNERS FACE COVER, ASICS is continuing to listen to runners needs at this time. Ongoing research conducted by ASICS shows that globally, 7 in 10 (68% globally) people are more driven than ever to return to their physical peak.

However, 8 in 10 (79% globally) of regular exercisers we surveyed said wearing a face cover when running is not a comfortable experience because it is hard to breathe and irritates the skin. The ASICS RUNNERS FACE COVER is designed specifically to address the need for a face cover while running that offers comfort as well as performance and protection, with 5 in 10 runners (53% globally) saying they would feel more comfortable about their safety wearing a face cover while exercising.

Yasuhito Hirota further explains: “At ASICS, listening to our runners and understanding their changing needs lies at the heart of everything we do. There is lots more we can learn from the running community as lockdown eases across the globe, and we will continue to evolve our products and services to meet their future needs.”

Get Involved

For expert advice, training plans and more information about how to run, people can follow #RunToFeel or visit asics.com.

To find out more about the ASICS RUNNERS FACE COVER and register your interest for when this product is available, please visit ASICS RUNNERS FACE COVER.

HELPING THE WORLD RUN

ASICS is helping the world maintain its newfound love of running through a series of initiatives aimed at helping people continue to stay safe and motivated in a world coming out of lockdown. These include:

● Offering free access to the ASICS Studio™ at-home workout app for everyone through to the end of August 2020

● Highlighting running in people’s lives by calling on them to share how they stay motivated via #RunToFeel

● Providing additional training content and guidance from ASICS FrontRunner community and athletes

ABOUT OUR COVID-19 RESPONSE

We consider the health and wellbeing of our athletes, customers and staff as our top priority, and we took the decision months ago to close our retail stores and offices in affected markets around the world. Medical professionals say that in the current situation movement is very important to ensure everybody’s mental and physical wellbeing. We believe in the power of sport to uplift us all, and in times like this it has never been as important to help everyone achieve a sound mind in a sound body. We will continue to do all we can to help the world achieve that goal.

[1] ASICS 2020 Pulse Survey: a live study of 1,250 regular exercisers in total across five markets that explores how people are feeling about returning to fitness and their current safety concerns/challenges. Conducted by Edelman Intelligence

[2] Tests conducted at ASICS Institute of Sport Science in Kobe, July 2020 compared ASICS Runner Face Cover with Conventional Non-Woven masks. Results demonstrate improved breathability and comfort at speeds both above and below AT (anaerobic threshold) using the perception scale.

Advertisement:

Bestseller No. 1

ASICS Running Face Mask, Performance Black/Brilliant White, Medium

A resin bone at the center of the mask, keeps the shape of the mask while wearing it, allowing airflow to easily flow through.
Soft, knit, performance fabric, is comfortable against the skin. It dries quickly and is easy to wash and clean
Filter pocket
Reflective logo at the bottom left corner

Bestseller No. 2

adidas Originals Standard Face Covers 3-Pack, Bluebird, X-Small/Small

Tight fit for coverage
2 layers of fabric
Soft and breathable

Bestseller No. 3

ASICS Running Face Gaiter Printed, Performance Black, One Size

Neck gaiter extends up past the nose protecting both the face and mouth
Binding at the top of the gaiter comfortable holds the gaiter up
Back side of the gaiter has a mesh panel for breathability
Soft, knit, performance fabric, is comfortable against the skin. It dries quickly and is easy to wash and clean
Reflective logo at the bottom left corner

Bestseller No. 4

Under Armour Sports Facemask

Under Armour Sportsmask Black/Gray XS/S

Bestseller No. 5

ASICS Face Gaiter, OS, ASICS BLUE

HELPS PREVENT THE SPREAD OF DROPLETS - NOT DESIGNED FOR MEDICAL USE
QUICK-DRY FABRIC - REFLECTIVE ASICS SPIRAL IMPROVES VISIBILITY IN LOW-LIGHT CONDITION

SaleBestseller No. 6

Under Armour Adult Sports Mask , Black (002)/Silver Chrome , Small/Medium

Made with high-performance UA materials, designed to be worn all day & when playing sports
Structured design sits up off the face & lips for added comfort & breathability
UA ISO-Chill fabric on interior lining & ear loops feels cool to the touch for as long as you wear it
Fabric is soft & smooth for next to face comfort & moves moisture from your mouth to the insert layer
Water-resistant outer shell features smooth, breathable spacer fabric; antimicrobial treatment on the inside layer to help keep mask fresh

Bestseller No. 7

Reebok Standard Face Mask, Black, Large

Workout Mask: Constructed from soft, breathable fabric, the Reebok workout face mask is reusable, washable, and specially designed to help prevent the spread of germs
Protective Layers: Each face covering features 2 layers of protective fabric designed to prevent droplet transmission while retaining a soft, breathable feel
Flexible Ear Loops: Reebok’s workout masks for men and women feature soft ear loops that stretch around the ear without exerting painful pressure, yet are tight enough to ensure a snug fit
Reusable & Washable: Reebok has created black face masks that are comfortable, washable and reusable; Use your Reebok mask to cover up when out and then wash and dry at home
Non-Medical Mask: The Reebok sport mask is not intended for medical use - not medically graded mask or piece of personal protective equipment

Bestseller No. 8

Under Armour Unisex Sports Mask, Black (002)/Silver Chrome, X-Large/XX-Large

Made with high-performance UA materials, designed to be worn all day & when playing sports
Structured design sits up off the face & lips for added comfort & breathability
UA Iso-Chill fabric on interior lining & ear loops feels cool to the touch for as long as you wear it
Fabric is soft & smooth for next to face comfort & moves moisture from your mouth to the insert layer
Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation

SaleBestseller No. 9

Arcarius Breathable Black Cool Moisture Wicking Face Masks, Washable, Lightweight, Reusable Comfort Fashion Sport for Women Men Teens 3 pack

Work Mask, Sport Mask, the Everyday Comfort Mask: Arcarius fabric face masks are breathable, reusable, washable, yet highly protective. Our lightweight masks are excellent for hitting the gym, cycling, running, shopping, or traveling by airplane, train, bus, or car.
Double Layer Superior Microfiber: Enjoy soft, comfortable fabric with extra protection against dust, particles, and other environmental pollution. Enjoy your day in comfort no matter whether it’s autumn, winter, spring, or summer.
3-D designed, Adjustable, & Customizable: Prevent ear pain with our elastic adjustable ear loops and stretchy spandex straps. Get a customized fit to your face without the need for nose wires that often ruin masks.
Machine Washable & Reusable: For best care after use, you can hand or machine wash without worrying your mask will shrink or color fade. Protect our planet and your pocketbook with our eco-friendly reusable face mask.
Our mission: We are devoted to your safety and satisfaction. Stand out from the crowd and get the face mask designed and made with careful precision and passion. The Arcarius Face Mask for Men & Women.

Bestseller No. 10

TSLA Men & Women's Copper Infused Face Mask, Washable Reusable Face Masks, UPF 50+ Lightweight Breathable Mask, Copper Lined Black, Medium

TSLA Unisex Copper Face Mask geared for all activities and sports (Face Mask with Copper Infused Lining).
[Copper Lined] Copper ion is infused on the mask.
[Moisture Wicking & Breathability] The copper yarn has a deodorization function, and it always provides a fresh and comfortable fit.
[Protection] It is designed to against harmful UV rays and blocks out wind, dust and other harmful elements.
[Ergonomic Design] 3D engineered stretch fabric for a comfortable fit without being too tight on nose and ears.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

May 14, 2020November 22, 2020

ASICS wins top prize for advanced carbon technologu behind its first spikeless track shoe, METASPRINT™

RELEASE DATE: 2020.05.14
[Paris, 13th May 2020] Today, at a virtual ceremony in Paris, ASICS was announced the winner of the JEC World Composites Innovation Awards in the Sports and Health care category. The prestigious award was granted by an international jury for the advanced molding technology behind ASICS new spikeless track shoe, METASPRINT™, designed to improve speed over short distance.

The new CFRTP (Carbon Fiber Reinforced Thermoplastics) technology was developed by scientists at ASICS Institute of Sport Science in Kobe. In collaboration with a close team of cross-industry partners, they discovered a new usage for composite materials to advance track shoe development.

Traditionally, sprinters have relied on spikes to gain traction. However, by using the new CFRTP manufacturing technology to mold the sole of the METASPRINT™, ASICS have revolutionized what a track shoe can look like. The new honeycombed carbon fiber outsole removes the spikes to make the traction of the shoe to the track more efficient, so sprinters are able to exert higher propulsion with every step.

Over short distances, where every millisecond saved count, the METASPRINT™ shoe has been shown to improve speed. Tests conducted [1] by ASICS Institute of Sport Science showed that with this technology, runners were able to go up to 0.048 seconds faster over a 100m sprint.

Commenting on the importance of the new technology for the future of ASICS and the sports industry Kenichi Harano – Executive Officer, Senior General Manager, ASICS Institute of Sport Science, says: “CFRTP composite material has been studied by various industries for its very resilient and light qualities. On behalf of ASICS and our close cross-industry partners, we are delighted to be able to accept such a prestigious award and bring this technology to the sports industry. Not only can it help athlete performance, but it can also improve sustainability. The manufacturing method of this technology allows recycling of the unused fragments, thus reducing the waste.

At ASICS it is our mission to create intelligent sports technology that both protects and supports athletes of all abilities to perform at their best. We are committed to continue our effort to develop sustainable, high-quality technologies like this one for the applications of wider sports usage including footwear and other equipment.”

Advertisement:

Bestseller No. 1

ASICS Unisex Hypersprint 8 Track & Field Shoes, 7.5, Black/Gunmetal

Resin Plate that improves propulsion and grip;:
E;V;A sockliner:
Engineered for short-distance sprinters:
E;V;A sockliner:

SaleBestseller No. 2

ASICS Unisex METASPRINT Running Shoes, 10, Diva Pink/White

Mesh Upper: Provides excellent comfort and breathability.
DYNAWRAP Technology: Enables better midfoot stability by keeping the foot centered on the shoe's platform.
Pinless carbon fiber outsole plate improves traction and reduces friction:
HL-0 mesh technology improves the fit and helps reduce energy loss:

Bestseller No. 3

ASICS Unisex Hyper MD 8 Track & Field Shoes, 10, White/Black

ASICS
Hyper MD 8
White/Black
10

SaleBestseller No. 4

ASICS Women's Gel-Nimbus 25 Running Shoes, 9.5, Cream/Fawn

Engineered knit upper: Wraps the foot with a soft feel while improving breathability
At least 75% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions:
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
PureGEL technology: Helps provide lightweight cushioning and softer landings
FF BLAST ECO PLUS technology: Cushioning creates a softer landing and a more responsive toe-off

SaleBestseller No. 5

ASICS Men's Gel-Excite 9 Running Shoes, 12, Black/White

Engineered jacquard mesh upper: Creates a softer feel against the foot while improving breathability.
AMPLIFOAM cushioning: Improves durability and creates a more flexible feel at footstrike.
Rearfoot GEL technology: Improves impact absorption and creates a softer feeling at footstrike.
Ortholite Sockliner: Moisture management (Ortholite is a registered trademark of O2 Partners LLC).
Guidance Line Midsole Technology: Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.

SaleBestseller No. 6

ASICS Men's Gel-Excite 10 Running Shoes, 11, Black/White

Engineered jacquard mesh upper: Creates a softer feel against the foot while improving breathability
AMPLIFOAM PLUS cushioning: Helps to improve durability creates a softer and more comfortable feel at footstrike
Rearfoot GEL technology: Improves impact absorption and creates a softer feeling at footstrike
OrthoLite sockliner: Provides soft step-in comfort
GUIDANCE LINE technology: Provides a more consistent stride

Bestseller No. 7

ASICS Men's Trabuco Max 2 Running Shoes, 11, Black/Golden Yellow

Jacquard mesh upper: Helps improve breathability and comfort
At least 50% of the shoe’s main upper material is made with recycled materials to reduce waste and carbon emissions:
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
GUIDESOLE technology: Helps conserve energy
FF BLAST PLUS technology: Cushioning creates a softer landing and a more responsive toe-off

SaleBestseller No. 8

ASICS Men's Gel-Kayano 29 Running Shoes, 12, Electric Blue/White

Engineered knit upper: Improves breathability.
At least 50% of the shoe’s main upper material is made with recycled materials to reduce waste and carbon emissions: Helps keep the foot stable and provide a more comfortable stride.
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology: Improves medial support and midfoot integrity.
Redesigned external heel counter: Helps keep the foot stable and provide a more comfortable stride.
LITETRUSS technology: Improves medial support and midfoot integrity.

SaleBestseller No. 9

ASICS Men's Noosa TRI 14 Running Shoes, 9.5, Lime Zest/Sky

FLYTEFOAM cushioning: Provides lightweight impact absorption.
GUIDESOLE Technology: The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
Engineered mesh upper: Improves breathability.
AHAR Plus Outsole: Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
Solution Dye Sockliner: Sockliner is produced with a solution dyeing process that reduces water usage and carbon emissions

SaleBestseller No. 10

ASICS Men's GT-1000 11 Running Shoes, 9, White/Black

Engineered mesh upper: Improves breathability and wraps the foot with a soft feel.
External heel counter: Improves the fit and helps increase stability.
LITETRUSS technology: Improves medial support and midfoot integrity.
FLYTEFOAM cushioning: Provides lightweight impact absorption.
Rearfoot GEL technology: Improves impact absorption and creates a softer feeling at footstrike.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

February 25, 2020November 22, 2020

New ASICS NOVABLAST™. Shoe puts a spring in runners’ steps

Press release:

With its lightweight design, the new NOVABLAST™ gives an energetic underfoot feel that suits a younger runner looking for a springy, fun experience

[Tuesday, 25 February 2020 – KOBE, JAPAN] – With a unique design in the ASICS line of performance running shoes, the new ASICS NOVABLAST™ delivers an energetic ride for people looking to inject a healthy dose of fun into their running life.

The bold, eye-catching design of the NOVABLAST™ mirrors the type of runner who will suit the shoe best. Part of a new, younger generation of runners, they don’t just look for great performance from a shoe but also a sense of fun that makes them feel great and enhance their love of running.

In order to produce this sensation, the midsole design of the NOVABLAST™ takes inspiration from a trampoline, allowing runners to spring from stride to stride. The energetic ride will help runners to find their rhythm and feel their fastest.

Its new FLYTEFOAM™ Blast midsole gives the shoe a soft but responsive feeling underfoot. Despite its lightweight of approximately 275g (M) and 225g (W) [1] , the NOVABLAST midsole design gives runners an energetic spring with every stride.

The upper fabric is a mesh that provides excellent airflow for a cooler run. It is engineered to be not only soft and comfortable, but also strong for hold and support – without any need for stitched or welded overlays. The sole of the NOVABLAST™ uses ASICS’ renowned AHARPLUS™ rubber, which has triple the abrasion resistance of our traditional outsole and promises runners improved durability and better traction.

The NOVABLAST™ will be available globally for men and women from ASICS retail, online stores and specialist running outlets from Thursday, 27 February 2020. Visit ASICS NOVABLAST(https://youtu.be/eMnytGQmqTw) and www.ASICS.com for more information.

Junichiro Tateishi, General Manager, Footwear Function Research Department, ASICS Institute of Sport Science, said: “The new FLYTEFOAM™ Blast midsole has been designed for more than just supporting a runner during their run; it has been designed for play and enjoyment.”

Advertisement:

Bestseller No. 1

ASICS Women's NOVABLAST 4 Running Shoes, 7.5, Oatmeal/Moonrock

Engineered woven upper: Offers advanced stretch, ventilation, and durability
Tongue wing construction: Added stretch helps improve the fit while reducing tongue movement
Gusseted tongue wing fit system improves the midfoot fit and reduces tongue sliding: Improves the midfoot fit and reduces tongue sliding
FF BLAST PLUS ECO cushioning: Made with approximately 20% bio-based content and helps provide cloud-like comfort
Trampoline-inspired outsole design: Helps provide a more responsive bounce back

Bestseller No. 2

ASICS Men's NOVABLAST 4 Running Shoes, 10.5, Black/Graphite Grey

Engineered woven upper: Offers advanced stretch, ventilation, and durability
Tongue wing construction: Added stretch helps improve the fit while reducing tongue movement
Gusseted tongue wing fit system improves the midfoot fit and reduces tongue sliding: Improves the midfoot fit and reduces tongue sliding
FF BLAST PLUS ECO cushioning: Made with approximately 20% bio-based content and helps provide cloud-like comfort
Trampoline-inspired outsole design: Helps provide a more responsive bounce back

SaleBestseller No. 3

ASICS Women's NOVABLAST 3 Running Shoes, 8.5, Black/Soft Sky

Jacquard mesh upper: Provides good comfort and support while keeping feet cool.
The heel stabilizer helps support the foot and create a more balanced stride:
Gusseted tongue wing fit system: Improves the midfoot fit and reduces tongue sliding.
FF BLAST PLUS cushioning: Provides lightweight impact absorption and a responsive rebound.
Trampoline-inspired outsole design: Provides a more responsive bounce back.

Bestseller No. 4

ASICS Men's NOVABLAST 3 Running Shoes, 10, Black/Island Blue

Jacquard mesh upper: Provides good comfort and support while keeping feet cool.
The heel stabilizer helps support the foot and create a more balanced stride:
Gusseted tongue wing fit system: Improves the midfoot fit and reduces tongue sliding.
FF BLAST PLUS cushioning: Provides lightweight impact absorption and a responsive rebound.
Trampoline-inspired outsole design: Provides a more responsive bounce back.

SaleBestseller No. 5

ASICS Women's NOVABLAST 3 LE Running Shoes, 7.5, Black/Pink Rave

Nexkin mesh upper: Improves airflow to help your feet keep cool
Heel stabilizer: Helps support the foot and create a more balanced stride
Gusseted tongue wing fit system: Improves the midfoot fit and reduces tongue sliding
FF BLAST PLUS technology: Cushioning provides lightweight impact absorption and a responsive rebound
Trampoline-inspired outsole design: Provides a more responsive bounce back

Bestseller No. 6

ASICS Women's NOVABLAST 2 Running Shoes, 9.5, Black/Lake Drive

Double engineered jacquard mesh upper provides excellent comfort and support while keeping feet cool:
Engineered Mesh Upper: Double engineered jacquard mesh upper provides excellent comfort and support while keeping feet cool
The heel stabilizer helps support the foot and create a more balanced stride:
Heel Stabilizer: The heel stabilizer helps support the foot and create a more balanced stride
Gusseted tongue wing fit system improves the midfoot fit and reduces tongue sliding:

SaleBestseller No. 7

ASICS Men's NOVABLAST 3 LE Running Shoes, 13, Indigo Blue/Island Blue

Nexkin mesh upper: Improves airflow to help your feet keep cool
Heel stabilizer: Helps support the foot and create a more balanced stride
Gusseted tongue wing fit system: Improves the midfoot fit and reduces tongue sliding
FF BLAST PLUS technology: Cushioning provides lightweight impact absorption and a responsive rebound
Trampoline-inspired outsole design: Provides a more responsive bounce back

SaleBestseller No. 8

ASICS Men's NOVABLAST 2 Running Shoes, 10.5, Hazard Green/Carrier Grey

Engineered Mesh Upper: Double engineered jacquard mesh upper provides excellent comfort and support while keeping feet cool
Heel Stabilizer: Helps support the foot and create a more balanced stride
Heel Stabilizer: The heel stabilizer helps support the foot and create a more balanced stride
Improved Tongue Fit: Gusseted tongue wing fit system improves the midfoot fit and reduces tongue sliding
FLYTEFOAM BLAST: Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.

SaleBestseller No. 9

ASICS Women's NOVABLAST 3 Platinum Running Shoes, 8.5, White/Pure Silver

Jacquard mesh upper: Provides good comfort and support while keeping feet cool.
The heel stabilizer helps support the foot and create a more balanced stride:
Gusseted tongue wing fit system: Improves the midfoot fit and reduces tongue sliding.
FF BLAST PLUS cushioning: Provides lightweight impact absorption and a responsive rebound.
Trampoline-inspired outsole design: Provides a more responsive bounce back.

SaleBestseller No. 10

New Balance Men's Fresh Foam X More V4 Running Shoe, Aluminum Grey/Neon Dragonfly/Hot Marigold, 10.5

Fresh Foam X midsole foam with approximately 3% bio-based content delivers our most cushioned Fresh Foam experience for incredible comfort. Bio-based content is made from renewable resources to help reduce our carbon footprint.
Engineered mesh upper with zonal support and breathability
Data informed outsole placement
Screen printed 3D N logo
213 mm heel stack of midsole + outsole (due to variances created during the development and manufacturing processes, all references to 34 mm stack are approximate)

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February 7, 2020November 22, 2020

ASICS launches EVORIDE™. Its lightest, most affordable energy-savings running shoe to date

Press Release:

With an updated midsole featuring FLYTEFOAM™ Propel, EVORIDE™ weighs just 9oz1

· Built upon innovative GUIDESOLE™ technology designed to reduce energy loss and give that feeling of effortless coasting

· The latest addition to the ASICS energy-saving family, following the launch to critical acclaim of the METARIDE™ and GLIDERIDE™ shoes last year

[7th February, 2020 – KOBE, JAPAN] – ASICS has today revealed the newest addition to the energy-saving family with EVORIDE™. Weighing just 9oz and priced at 120 USD, EVORIDE™ is the lightest and most affordable shoe in the family and follows the launch to critical acclaim of the highly successful METARIDE™ and GLIDERIDE™ shoes released last year. EVORIDE™ will be available in stores globally from February 7th.

GUIDESOLE™ TECHNOLOGY

Like the other shoes in the ASICS energy-saving family, EVORIDE™ features the signature and innovative GUIDESOLE™ technology, an ergonomic, precision-shaped curved sole that works by limiting movement in the ankle joint, the area where most energy is expended.

A SPRING IN THE STEP

Designed for neutral runners, the new EVORIDE™ offers a dramatic toe spring that gives a rolling feeling for effortless forward motion. With a moderate sole curvature, compared to the previous two shoes in the family, EVORIDE™ offers more choice for runners with differing running styles and needs who want to take advantage of the GUIDESOLE™ technology. Meanwhile, a soft one-piece midsole with full ground contact gives a smooth heel-to-toe transition and Super AHAR™ rubber under the heel delivers added durability.

UNCOMPROMISED COMFORT

Despite its lightweight design, the new EVORIDE™ sacrifices absolutely nothing in terms of comfort. The FLYTEFOAM™ Propel midsole offers outstanding cushioning and a soft, responsive underfoot feel, while the multi-directional stretch mesh upper material enhances breathability and adjusts to the shape of the wearer’s foot to deliver an excellent fit.

Kenichi Harano, Executive Officer and Senior General Manager at ASICS Institute of Sport Science, said: “After the success of METARIDE™ and GLIDERIDE™, we wanted to bring the same combination of energy efficiency, cushioning and durability to even more runners. As the lightest and most affordable member of our energy saving family, EVORIDE™ is the perfect partner for both fast, tempo training and long distances, helping runners push their own boundaries of speed and endurance like never before.”

EVORIDE™ will be available for men and women from ASICS retail, online stores and specialist running outlets globally from February 7th, 2020. Visit www.asics.com for more information.

TECHNOLOGY OVERVIEW

EVORIDE™ features the following proprietary technologies:

1. GUIDESOLE™ TECHNOLOGY: curved midsole construction helps minimize movement in the area where most energy is expended; the ankle joint and allows

2. FLYTEFOAM™ PROPEL TECHNOLOGY: Lightweight midsole foam is soft and responsive for a more cushioned underfoot feel.

3. ENGINEERED MESH UPPER: Multi-directional stretch mesh adjusts to the shape of the foot for an excellent fit.

4. ROLLING MOTION LAST: More toe spring encourages a rolling motion from foot strike to toe-off.

5. FULL GROUND CONTACT: The sole provides a smoother transition from heel strike to toe-off.

6. LIGHT AHAR™ SPONGE RUBBER: Outsole rubber reduces wear and improves cushioning.

7. SUPER AHAR™ HEEL-PLUG: ASICS higher-abrasion rubber is used in heavy wear areas to extend the life of the shoe.

Advertisement:

Bestseller No. 1

ASICS Women's EvoRide 2 Running Shoes, 8.5, French Blue/Digital Grape

Engineered mesh upper improves airflow:
FLYTEFOAM Technology: Provides lightweight cushioning.
Anatomically shaped toe box:
GUIDESOLE Technology: The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
Solution Dye Sockliner: Sockliner is produced with a solution dyeing process that reduces water usage and carbon emissions

Bestseller No. 2

ASICS Women's EvoRide Speed Running Shoes, 9, Sky/Midnight

Jacquard mesh upper: Creates a softer feel against the foot while improving breathability
At least 50% of the shoe’s main upper material is made with recycled materials to reduce waste and carbon emissions:
The sockliner is produced with a solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
FF BLAST cushioning technology: Provides lightweight impact absorption and a responsive rebound
Anatomically shaped toe box:

Bestseller No. 3

ASICS Men's Evoride 2 Running Shoes, 10.5, Black/Marigold Orange

Engineered mesh upper improves airflow:
Engineered mesh upper improves airflow:
FLYTEFOAM Technology: Provides lightweight cushioning.
FLYTEFOAM Technology: Provides lightweight cushioning.
Anatomically shaped toe box:

SaleBestseller No. 4

ASICS Women's EvoRide 3 Running Shoes, 9.5, MAKO Blue/Pure Silver

Jacquard mesh upper creates a softer feel against the foot while improving breathability:
FLYTEFOAM cushioning provides lightweight impact absorption:
Anatomically shaped toe box:
GUIDESOLE Technology: The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
Solution Dye Sockliner: Sockliner is produced with a solution dyeing process that reduces water usage and carbon emissions

SaleBestseller No. 5

ASICS Men's EvoRide Speed Running Shoes, 11, Island Blue/Orange POP

Jacquard mesh upper: Creates a softer feel against the foot while improving breathability
At least 50% of the shoe’s main upper material is made with recycled materials to reduce waste and carbon emissions:
The sockliner is produced with a solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
FF BLAST cushioning technology: Provides lightweight impact absorption and a responsive rebound
Anatomically shaped toe box:

SaleBestseller No. 6

ASICS Men's EvoRide Running Shoes, 8, Grand Shark/Pure Bronze

FLYTEFOAM Propel Technology: ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
FLYTEFOAM Propel Technology: ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
GUIDESOLE Technology: The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
Jacquard mesh upper:
AHAR Outsole: Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.

Bestseller No. 7

ASICS Men's EvoRide 3 Running Shoes, 11, French Blue/ICE Mint

Jacquard mesh upper creates a softer feel against the foot while improving breathability:
FLYTEFOAM cushioning provides lightweight impact absorption:
Anatomically shaped toe box:
GUIDESOLE Technology: The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
Solution Dye Sockliner: Sockliner is produced with a solution dyeing process that reduces water usage and carbon emissions

Bestseller No. 8

ASICS Women's EvoRide Running Shoes, 6, Sun Coral/Flash Coral

GUIDESOLE Technology: The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
FLYTEFOAM Propel Technology: ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
AHAR Outsole: Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
Engineered Mesh Upper: Multi-directional mesh material improves ventilation and stability.

Bestseller No. 9

ASICS Women's EvoRide Speed Running Shoes, 7, Black/White

Jacquard mesh upper: Creates a softer feel against the foot while improving breathability
At least 50% of the shoe’s main upper material is made with recycled materials to reduce waste and carbon emissions:
The sockliner is produced with a solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
FF BLAST cushioning technology: Provides lightweight impact absorption and a responsive rebound
Anatomically shaped toe box:

Bestseller No. 10

ASICS Women's EvoRide Speed 2 Running Shoe, 7, Black/White

Engineered woven upper: Creates a softer feel against the foot while improving breathability
At least 50% of the shoe’s main upper material is made with recycled materials to reduce waste and carbon emissions:
The sockliner is produced with a solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
FF BLAST cushioning technology: Provides lightweight impact absorption and a responsive rebound
3D SPACE CONSTRUCTION: Improves compression at footstrike

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

November 1, 2019November 22, 2020

Introducing new GEL-NIMBUS™ 22 shoe for the most comfortable ride on the market to date

Press release:

[1st Nov – Kobe, Japan] On November 1st, ASICS launches the 22nd iteration of its top-of-the-range, neutral long-distance running shoe, the GEL-NIMBUS™ 22. A trusted training partner for runners’ all of abilities for over 20 years, the shoe incorporates human-centric science and advanced technology to provide long-distance runners with superior cushioning for the most comfortable ride in the series to date.

Designed for neutral runners, the shoe features ASICS’ advanced cushioning technologies – FLYTEFOAM™ Propel and FLYTEFOAM™ – resulting in a lighter, spring like feel.

Named after the Latin term for the Nimbus cloud formation, the ASICS collection has become synonymous for comfort, with each new release featuring new and improved technology to increase the benefits for runners. As the 22nd iteration, the GEL-NIMBUS™ 22 shoe is incorporating a variety of new features including;

· Improved Cushioning: The GEL-NIMBUS™ 22 shoe adds soft and bouncy FLYTEFOAM™ Propel midsole compared to version 21, for improved softness underfoot [1] . The midsole has been reconfigured with soft, bouncy FLYTEFOAM™ Propel midsole material, now positioned closer to the ground. This allows the midsole to compress more when the foot first hits the ground for a more responsive feel. There is also a larger section of GEL™ technology cushioning that wraps all the way around the sole for improved rearfoot impact protection.

· Increased Breathability: The new monofilament mesh upper material is softer and provides more ventilation [2] .

· Enhanced Fit: The shoe geometry becomes slightly wider and higher in the toe box than GEL-NIMBUS™ 21 model, allowing the foot to spread naturally.

ASICS Professional distance runner, Diane Nukuri says: “What I like about GEL-NIMBUS series is they have good cushioning and feel light on my feet. In 2018, I injured my Achilles. As soon as I put on my GEL-NIMBUS, I didn’t feel the pain anymore which allowed me to get back into training and racing – and my Achilles hasn’t bothered me since. The support and cushioning that I get with the GEL-NIMBUS series means I don’t have to worry about my feet being sore.’

Women’s GEL-NIMBUS™ 22

Men’s GEL-NIMBUS™ 22

The GEL-NIMBUS™ 22 shoe will be available globally from November 1st at ASICS retail and online stores at 150 USD.

To learn more about ASICS, and the new GEL-NIMBUS ™ 22, please visit: asics.com or go to: ASICS GEL-NIMBUS™22

GEL-NIMBUS™ 22 NEW AND IMPROVED FEATURES:

UPPER:

· New monofilament mesh material allows the upper to maintain durability and provides ventilation and a softer feel.

MIDSOLE:

· FLYTEFOAM™ technology midsole material is lighter and more durable than traditional midsole foams. This is ASICS’ lightweight midsole material giving you a soft, supportive feel.

· FLYTEFOAM™ Propel technology delivers a bouncy, responsive feel underfoot.

· Forefoot and rearfoot GEL™ technology provides increased shock and impact absorption where you need it the most.

OUTSOLE:

· Gender specific GUIDANCE TRUSSTIC™ technology is found under the arch of the shoe. This thermoplastic piece provides stability, reduces weight, and helps extend the life of the shoe. For women this piece provides added support in the direction of forward motion. In the men’s model, this piece provides added support toward the inside of the arch.

· I.G.S™ (IMPACT GUIDANCE SYSTEM) design philosophy links components such as GEL™ technology cushioning, GUIDANCE LINE™ and TRUSSTIC™ technologies together to enhance the foot’s natural gait from foot strike to toe-off.

· Light AHAR™ sponge rubber featured on the outsole to reduce wear and enhances cushioning.

· Super AHAR™ heel plug in areas of heavy wear to extend the life of the shoe by using higher-abrasion rubber.

[1] Cushioning loading rate shows improvement of approximately 22% in GEL-NIMBUS™ 22 measured against GEL-NIMBUS™ 21. Research conducted by ASICS Institute of Sport Science.

[2] Evaluation of ventilation in air chamber mechanical testing shows improvements in lateral side and in media side of over 50% in GEL-NIMBUS™ 22 measured against GEL-NIMBUS™ 21. Research conducted by ASICS Institute of Sport Science.

Advertisement:

SaleBestseller No. 1

ASICS Women's Gel-Nimbus 24 Running Shoes, 8.5, French Blue/Barely Rose

Engineered mesh upper: Wraps the foot with a soft feel while improving breathability.
ASICS LITE rubber is lighter, stronger, and more sustainable than standard outsole rubbers:
AHAR outsole rubber: Improves durability.
Rearfoot and Forefoot GEL Technology Cushioning System: Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
Trusstic System technology: Reduces the weight of the sole unit while retaining the structural integrity of the shoe.

SaleBestseller No. 2

ASICS Women's Gel-Nimbus 25 Running Shoes, 9, Piedmont Grey/Pure Silver

Engineered knit upper: Wraps the foot with a soft feel while improving breathability
At least 75% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions:
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
PureGEL technology: Helps provide lightweight cushioning and softer landings
FF BLAST ECO PLUS technology: Cushioning creates a softer landing and a more responsive toe-off

SaleBestseller No. 3

ASICS Men's Gel-Nimbus 25 Running Shoes, 9, Black/Pure Silver

Engineered knit upper: Wraps the foot with a soft feel while improving breathability
At least 75% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions:
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
PureGEL technology: Helps provide lightweight cushioning and softer landings
FF BLAST ECO PLUS technology: Cushioning creates a softer landing and a more responsive toe-off

Bestseller No. 4

ASICS Men's Gel-Nimbus 24 Running Shoes, 9.5, Lake Drive/Hazard Green

Engineered mesh upper: Wraps the foot with a soft feel while improving breathability.
ASICS LITE rubber is lighter, stronger, and more sustainable than standard outsole rubbers:
AHAR outsole rubber: Improves durability.
3D SPACE CONSTRUCTION feature: Improves compression at footstrike.
Rearfoot and Forefoot GEL Technology Cushioning System: Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.

Bestseller No. 5

ASICS Women's Gel-Nimbus 26 Running Shoe, 8.5, Sheet Rock/Pale Mint

Engineered knit upper: Wraps the foot with a soft feel
At least 75% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions:
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
PureGEL technology: Helps provide lightweight cushioning and softer landings
FF BLAST PLUS ECO technology: Cushioning creates a softer landing and a more responsive toe-off

Bestseller No. 6

ASICS Men's Gel-Nimbus 26 Running Shoe, 10.5, Black/Graphite Grey

Engineered knit upper: Wraps the foot with a soft feel
At least 75% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions:
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
PureGEL technology: Helps provide lightweight cushioning and softer landings
FF BLAST PLUS ECO technology: Cushioning creates a softer landing and a more responsive toe-off

SaleBestseller No. 7

ASICS Men's Gel-Nimbus LITE 3 Running Shoes, 12, Azure/Amber

FLYTEFOAM cushioning is formed with organically derived materials that improve impact absorption an:
At least 50% of the shoe’s upper polyester are made with recycled materials.:
Laser-cut sidewall detailing: Improves deformation at footstrike.
Rearfoot and Forefoot GEL Technology Cushioning System: Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
Solution Dye Sockliner: Sockliner is produced with a solution dyeing process that reduces water usage and carbon emissions

SaleBestseller No. 8

ASICS Women's Gel-Nimbus 23 Running Shoes, 6, Grand Shark/Digital Aqua

Engineered Mesh Upper: Multi-directional mesh material improves ventilation and stability.
Engineered mesh upper improves breathability:
GEL Technology: Cushioning provides excellent shock absorption
GEL technology cushioning: Provides excellent shock absorption
Trusstic System technology: Reduces the weight of the sole unit while retaining the structural integrity of the shoe.

Bestseller No. 9

ASICS Men's Gel-Nimbus Lite 2 Running Shoes, 10.5, Reborn Blue/Black

FLYTEFOAM Technology: Provides lightweight cushioning.
FLYTEFOAM technology: Provides lightweight cushioning that's made with sustainable materials
Recycled upper materials:
Recycled Content Upper: Lightweight, breathable and sustainable material comprise our soft upper.
GEL Technology: Cushioning provides excellent shock absorption

SaleBestseller No. 10

ASICS Women's Gel-Nimbus 23 Knit Running Shoes, 8.5, Sheet Rock/Black

Knit upper improves comfort and breathability:
GEL Technology: Cushioning provides excellent shock absorption
Trusstic System technology: Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
FLYTEFOAM Propel Technology: ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
FLYTEFOAM Technology: Provides lightweight cushioning.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

September 7, 2019November 22, 2020

Getting tired just got harder: ASICS new GLIDERIDE™ shoe brings energy savings technology to more runners

Press release:

· ASICS increases the pace in pioneering new energy saving shoes with latest innovation: GLIDERIDE™ – scientifically proven to reduce energy loss1

· The latest introduction to ASICS’ energy saving family follows the sellout debut of the METARIDE™ shoe at the Tokyo marathon earlier this year.

· A leading team of experts put ASICS’ newest technology and theory in running performance to the test in an epic race with no finish line on the Bonneville Salt Flats

[SEPTEMBER 7, 2019 – KOBE, JAPAN] – Saving runners energy: ASICS has today revealed how the eagerly awaited GLIDERIDE™ has successfully adapted the GUIDESOLE™ technology, first introduced in the METARIDE™ concept, and placed it on the feet of more runners in a unique race featuring participants of different abilities from around the world.

AN ENERGY REVOLUTION

The human-centric GUIDESOLE™ technology is an ergonomic precision-shaped curved sole that reduces energy loss. It works by minimizing lower leg movement through the stride – giving a feeling of effortless coasting – to make it easier for runners to keep going for longer.

Increasing the accessibility of the GUIDESOLE™ technology was the inspiration behind the new shoe. Engineered by a team of scientific experts and designers at ASICS Institute of Sport Science (ISS), the development of GLIDERIDE™ was fast-tracked to get the new technology to more runners as quickly as possible. [1]

The result? The new GLIDERIDE™ has taken the category-leading GUIDESOLE™ technology a further step forward. Whilst providing maximum energy saving, it is lighter, with a less extreme curve and more cushioning than the concept shoe – increased comfort.

In tests, GLIDERIDE™ has been scientifically proven to:

· Reduce total energy loss at the ankle joint, where runners expend the most energy

· Improve cushioning for increased comfort

· Reduce weight while maintaining stability to provide both performance and protection

Kenichi Harano, Executive Officer and Senior General Manager at ISS, said: “The positive reception and speed at which runners adopted the new technology spurred us on to develop GLIDERIDE™ in record time. With no compromise on efficiency, it offers a cushier ride that we believe has the potentialto help runners of every level significantly improve performance to go further than they thought possible”.

GET AHEAD WITH THE CURVE

To demonstrate what energy saving really means for runners, ASICS put the theory to the test in a unique race on the Bonneville Salt Flats, Utah on 7 September 2019. The race, designed by an expert team of sports scientists, RUNKEEPER™ data analysts, elite coaches and engineers saw 30 runners of different abilities from around the world put the latest technology and theory in running performance to the test. Participants explored how energy saving technology can assist them in improving performance in the ultimate battle against themselves in a race without a finish line.

“We effectively took our research lab from Kobe to the Salt Flats to understand directly from runners how they can benefit from our energy saving technology in a real-life situation,” commented Harano. “What we learnt proves the importance of optimizing energy and will fuel our next generation technologies beyond footwear.”

Yasuhito Hirota, ASICS President and COO, said: “This latest innovation is a major milestone in achieving our goal to make our energy saving technology available to all runners. In Spring 2020, we will launch the next shoe in the family, EVORIDE™. And it doesn’t finish there. ASICS commitment to this new category extends beyond footwear with the planned introduction of further innovations to our in-store and on-line services”.

Follow ##ASICSEternalRun / #GLIDERIDE to join the conversation.

GLIDERIDE™ footwear will be available for men and women from ASICS retail and online stores as well as specialist running outlets globally from 27 September 2019. Visit www.ASICS.com for more information.

TECHNOLOGY OVERVIEW

GLIDERIDE™ features the following proprietary technologies:

1. GUIDESOLE™ TECHNOLOGY: curved midsole construction helps minimize movement in the area where most energy is expended; the ankle joint and allows runners to go further, easier and longer. The lower 5mm drop supports the unique rolling movement and feeling of effortless forward motion.

2. FYTEFOAM™ MIDSOLE TECHNOLOGY: durable midsole providing cushioning and maintaining lightweight, with FLYTFOAM PROPEL™ underneath enhancing responsiveness.

3. REARFOOT GEL™ TECHNOLOGY: cushioning under the heel reduces shock when the foot meets the ground.

4. AHAR™ PLUS OUTSOLE: high abrasion rubber on the sole provides durability

5. ENGINEERED MESH UPPER: comfortable upper with reinforcements enhances support and breathability.

[1] The GLIDERIDE™ shoe is scientifically proven to reduce energy loss at the ankle joint. Research conducted by Progressive Sports Ltd based at Loughborough University UK, July 2019 tested against leading shoes in the performance running category.

Advertisement:

SaleBestseller No. 1

ASICS Women's GlideRide 3 Running Shoes, 8, Black/White

3D print details are strategically positioned throughout the upper to improve stability:
Jacquard mesh upper: Creates a softer feel against the foot while improving breathability.
GUIDESOLE Technology: The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
FF BLAST cushioning: Creates a softer feeling at foostrike and a more responsive rebound.
FLYTEFOAM Propel Technology: ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.

SaleBestseller No. 2

ASICS Women's Glideride 2 Running Shoes, 8, Black/White

Engineered mesh upper improves breathability:
Engineered mesh upper improves breathability:
3D print on the upper improves support:
3D print on the upper improves support:
GUIDESOLE Technology: The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.

Bestseller No. 3

ASICS Women's Glideride Tokyo Running Shoes, 11, White/Sunrise RED

GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.

Bestseller No. 4

ASICS Women's Glideride Running Shoes, 7, Black/Graphite Grey

GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.

Bestseller No. 5

ASICS Men's GlideRide Running Shoes, 9, Black/Pure Gold

GUIDESOLE Technology: The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
Engineered Mesh Upper: Multi-directional mesh material improves ventilation and stability.
Rearfoot GEL technology cushioning system: Attenuates shock during impact phase and allows for a smooth transition to midstance.
FLYTEFOAM Midsole Technology: Our FLYTEFOAM technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
Engineered Mesh Upper: Multi-directional mesh material improves ventilation and stability.

Bestseller No. 6

ASICS Women's EvoRide 2 Running Shoes, 9.5, French Blue/Digital Grape

Engineered mesh upper improves airflow:
FLYTEFOAM Technology: Provides lightweight cushioning.
Anatomically shaped toe box:
GUIDESOLE Technology: The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
Solution Dye Sockliner: Sockliner is produced with a solution dyeing process that reduces water usage and carbon emissions

Bestseller No. 7

Asics GlideRide 2 Women's Running Shoes, 700 (sun peach/white), 27.5 cm E

Fabric

Bestseller No. 8

ASICS Men's Evoride 2 Running Shoes, 12, Black/Glow Yellow

Engineered mesh upper improves airflow:
Engineered mesh upper improves airflow:
FLYTEFOAM Technology: Provides lightweight cushioning.
FLYTEFOAM Technology: Provides lightweight cushioning.
Anatomically shaped toe box:

Bestseller No. 9

ASICS Men's MetaRide Running Shoes, 11, White/Pure Gold

FLYTEFOAM Propel Technology: ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
FLYTEFOAM Lyte Technology: ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
Guidance Line Midsole Technology: Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
Rearfoot GEL technology cushioning system: Attenuates shock during impact phase and allows for a smooth transition to midstance.
FLYTEFOAM Propel Technology: ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.

Bestseller No. 10

ASICS Glideride 3 Road Running Shoes for Woman Pink Black, Purple, 5 AU

Neutral running shoe
Upper material: mesh
Inner material: textile; synthetic
Sole material: rubber
Street

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June 5, 2019November 22, 2020

Introducing AI vision technology assisted pronation assisted assessment service at ASICS owned stores

Press Release:

ASICS announces the development of a system that assesses runner pronation type using artificial intelligence (AI) vision technology, as well as the ASICS Institute of Sport Science’s wealth of data and expertise. The system has been added as a new feature to ASICS’ proprietary running form analysis app ASICS RUNNING ANALYZER. It will be available at ASICS owned stores around the world starting early June and will first appear at ASICS HARAJUKU FLAGSHIP in Tokyo, ASICS REGENT STREET FLAGSHIP in London, and ASICS 5th AVENUE FLAGSHIP in New York City. This is the unique system in the world that assesses runner pronation type using artificial intelligence (AI) vision technology within the stores.

Pronation is part of the natural movement of the human body and refers to the way your heel rolls inward for impact distribution upon landing. Understanding your pronation type can help you find an appropriate running shoe.

The new system assesses the runner’s type of pronation simply from a tablet recording of a runner’s running gait from the knee down, which is recorded from behind. The video is automatically uploaded to the cloud and analyzed using AI, which marks the positions of the knee, ankle, and heel and calculates the degree of inward motion when the heel strikes the ground to determine the runner’s type of pronation. At ASICS owned stores, the store staff will recommend the most appropriate ASICS shoe model for the runner using the result of the analysis.

ASICS owned stores currently offer ASICS FOOT ID™ system, which analyzes foot carriage during the running motion to suggest appropriate shoe models. This new system does not require special equipment like sensors and markers, and can determine pronation type even more easily.

It can be used at smaller retail outlets where the ASICS FOOT ID™ previously was not available, as well as at non-retail venues like running events, and will contribute to a more fulfilling sports experience for customers.

〇Classification of pronation type
Overpronation – Your foot lands on outside of heel, then (heel or foot) rolls inward excessively.

Neutral pronation – Your foot lands on outside of the heel, then heel rolls inward moderately.

Underpronation – Your foot lands on outside of the heel, then heel rolls rarely (slightly).

〇About ASICS RUNNING ANALYZER

ASICS RUNNING ANALYZER app analyzes and assesses running form based on a proprietary algorithm developed by the ASICS Institute of Sport Science using data and expertise accumulated by ASICS. The app automatically generates feedback on customer form trends and offers running recommendations based on the analysis results to improve form. The app also has a feature that compares two forms when different shoe models are worn.

ASICS is considering adapting the system in the future so that it can be used not only on tablets but also smartphones for even more convenience, and also offering some of services oriented toward companies.

One of the core strategies of ASICS’ medium-term management plan ASICS Growth Plan (AGP) 2020 is enriching sports lives through the use of digital technology, and the company is focusing on improving the sense of fulfillment customers get from sports by using digital power. ASICS will continue developing cutting edge services using digital technology to offer new value to our customers’ sports experience.

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May 24, 2019November 22, 2020

ASICS unveils GEL-KAYANO™ 26 and foot mapping data to demonstrate need for stability shoe

Press release:

[MAY 24-KOBE, JAPAN]– Marking the launch of the GEL-KAYANO™ 26 shoe, ASICS reveals that of approximately 90,000 [1] runners who participated in ASICS FOOT ID system, 43% have a degree of pronation and could be risking injury without a stability shoe.

Kenichi Harano, Executive Officer and Senior General Manager at ASICS Institute of Sport Science (ISS), said: “Every runner has different needs and understanding your pronation type is the first step to finding the right shoe. Pronation relates to the way a runner’s foot rolls inward on the impact of landing. By examining the foot striking patterns of runners, ASICS has established patterns associated with neutral, over and under pronator runners. ASICS FOOT ID™ system’s data allows us to advise runners on their shoe choice and particularly pronators who require extra protection.”

The GEL-KAYANO™ 26 shoe is the latest model in the flagship stability series which has been used by elite athletes and runners of varying levels for 26 years. Like every ASICS shoe, each iteration of the GEL-KAYANO™ series goes through an intensive testing and development cycle and is only released if the data proves it outperforms the predecessor. For the GEL-KAYANO™ 26 shoe, the improvement goal was on cushioning without any compromise to its iconic stability.

New and improved features:

An improved shear deformation design provides a more comfortable ride over any distance.
METACLUTCH™ technology improves the model’s heel holding.

Yuki Kawauchi, Japanese marathon runner and ASICS ambassador said:

“The GEL-KAYANO is the shoe I have trusted for over five years and has helped me steer clear of injuries I used to suffer as a junior athlete. Nowadays, the GEL-KAYANO series is what I use to improve my kicking power in training. Every runner has different needs, my advice is to take the time to try on and experience a range of shoes and find the ones best suited to your needs and running goals.”

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February 27, 2019November 22, 2020

ASICS Redefines the Long Run With the Launch of New Energy Saving Shoe – METARIDE™

Advanced GUIDESOLE™ technology introduces a unique sensation for runners that reduces energy loss at the ankle joint to boost running efficiency
Feb 27, 2019, 10:27 ET

TOKYO, Feb. 27, 2019 /PRNewswire/ — ASICS today turned the world of running on its head as it revealed a completely new concept in run efficiency, METARIDE™. One of ASICS’ most important innovations in seven decades, and as part of ASICS’ ambition to help all runners to WIN THE LONG RUN1, the shoe was designed with one purpose in mind; to make running longer distances easier.

Developed over two years by a team of scientists and designers at the ASICS Institute of Sport Science (ISS) in Kobe, Japan, METARIDE™ is precision engineered to minimize movement in the area where most energy is expended; the ankle joint.

Scientifically proven to offer a total reduction of energy loss at the ankle joint by almost one fifth2, the difference could be seismic for long distance runners who want to achieve their full potential.

The key to creating the most efficient run possible was the discovery of new revolutionary GUIDESOLE™3 technology; a precision-shaped curved sole that works by shifting the body weight forward and propelling runners on to give the feeling of effortless motion.

The result? An energy-saving shoe that provides a new running sensation with the potential to significantly improve performance and protection to help runners of every level keep going longer than they thought possible.

Featuring multiple proprietary technologies in an all-new radical design, METARIDE™ successfully optimizes all three phases of the gait cycle to create a completely different kind of running shoe. In tests, METARIDE™ has been scientifically proven against conventional running shoes in the category to:

Reduce total energy loss at the ankle joint where most energy is expended
Improved static fit and grip to reduce ankle movement throughout the stride whilst also maintaining stability and durability4
Feel like a new running experience
Kenichi Harano, Executive Officer and Senior General Manager at ISS comments on how METARIDE™ breaks new ground in long distance running.

“The METARIDE™ concept and new GUIDESOLE™ technology are fundamentally different to any other shoe we’ve ever made or that’s on the market today. We looked at run efficiency in a uniquely ASICS way to provide a new ‘feel’ whilst maintaining our promise of performance and protection.”

Representing the pinnacle of ASICS innovation, the METARIDE™ is the first in ASICS’ new energy-saving franchise, which will make the same concept and technologies available to more runners at different price points. A takedown model is planned for release this autumn.

Yasuhito Hirota, ASICS President and COO said METARIDE™ demonstrates ASICS’ commitment to continue to accelerate how runners move through cutting-edge product and services.

“We believe this new technology has the potential to disrupt the world of long-distance running. Our athletes and runners have told us that METARIDE™ is already transforming how they train, race, run and recover. This is just the beginning of a new era for ASICS as we bring the best innovations to our fans while attracting a new generation of runners.”

Runners can put the new shoe to the test with the WIN THE LONG RUN™ program on the RUNKEEPER™ app. The feature includes a series of five guided runs to help runners incorporate more variety in their training, improve endurance and run more efficiently. The experience is designed to inspire participants to go beyond the finish line to meet their next milestone.

To download the RUNKEEPER™ app and get started visit Runkeeper.com

METARIDE™ will be available in limited quantities from ASICS retail and online stores and specialist run outlets globally from 28th February.

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I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.