Press Release:
Boston, MA – June 24, 2021: Today, Reebok announces the latest iteration of its award-winning Floatride franchise with the release of the Floatride Energy 3 Adventure. Reimagined through the lens of the outdoors, it combines the best-in-class standards of the Floatride Energy 3 model with enhanced, durable features creating a high-performance running shoe perfect for any type of run.
With versatility at its core, Floatride Energy 3 Adventure encourages runners to explore the outdoors and their fitness journey in new ways. With an increase in new runners and an increase in ‘off-road’ running as a form of both mental and physical wellbeing, Reebok wants to ensure runners have the gear to succeed wherever they may be.
“To have one shoe that you can start with on the road and end up on the trail, champions our mission in making running and the outdoors more accessible for all,” says Keith Stern, Senior Product Manager at Reebok. “With Floatride Energy 3 Adventure, it was our goal to create a shoe that provided value and versatility for any and all types of runners.”
Key features of the Floatride Energy 3 Adventure include:
- Reinforced Toe and Heel add durability and water protection at high wear areas
- 100% Recycled Plastic Mesh Toe and 100% Recycled Plastic Ripstop Reinforced Heel is durable, lightweight and quick drying
- Floatride Energy 3 midsole and outsole deliver performance and comfort on the road and trail
Introduced under Reebok’s [REE]CYCLED product category, The Floatride Energy 3 Adventure builds upon the brand’s sustainability efforts by using 100% recycled plastic mesh toe and a 100% recycled plastic ripstop reinforced heel. To learn more about Reebok’s mission to build a fitter planet without impacting product performance visit: www.reebok.com/sustainability
The Floatride Energy 3 Adventure will be available starting July 8, 2021 for $110 in three men’s colorways and three women’s colorways on Reebok.com.
- Breathable engineered mesh upper for support
- Designed for: Running
- Soft, breathable feel
- 3D moulded heel counter for a locked-in fit, carbon rubber outsole for targeted traction and durability
- Floatride Energy Foam provides lightweight, responsive cushioning
- Fitness
- Workout
- Trainers
- Vietnam
- The heel height is inches and the color is Instinct Red/Merlot/High Vis Orange.
- Floatride Energy foam midsole is lighter than traditional EVA
- Floatride Energy midsole is flexible, resilient, and provides premium responsive cushioning
- Slip resistant rubber outsole with footmapping for adaptive flexibility
- Cleat-like lug pattern for advanced traction
- Composite toe meets or exceeds ASTM F2413 safety standards
- HEEL: High Heel Bevel/3D molded heel.
- DESIGN: Designed for a smooth ride.
- [REE]CYCLED: Made with at least 30% recycled or repurposed materials
- FIT: Provides a more comfortable and secure lock-down fit.
- LIGHTWEIGHT: Provides lightweight cushioning and a more responsive ride than original Floatride Foam.
- Floatride Energy foam midsole is lighter than traditional EVA
- Floatride Energy midsole is flexible, resilient, and provides premium responsive cushioning
- Slip resistant rubber outsole with foot mapping for adaptive flexibility
- Cleat-like lug pattern for advanced traction
- Composite toe meets or exceeds ASTM F2413 safety standards
- Rubber Sole
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