ASICS Launches DynaFlyte – The Key To Fast Running

IRVING, Calif., June 14, 2016 /PRNewswire/ — ASICS launches the new DynaFlyte model, its lightest-ever cushioning shoe for runners who want speed. Delivering both lightweight and cushioning, the DynaFlyte model unlocks runners’ speed so they can run fast at any distance. Featuring a full-length FlyteFoam midsole, DynaFlyte is the first product that allows everyday runners to experience ASICS latest patented midsole technology in its purest form.

ASICS held a global launch event for the DynaFlyte model in New York City on June 14, featuring ASICS elite athletes Candace Hill and Ryan Hall, media, influencers and scientists from ASICS Institute of Sports Science (ISS).
The DynaFlyte model unlocks the potential to run fast by delivering superior cushioning in a lightweight shoe. With less shoe weight to swing forward, runners experience less energy loss, more efficient running and unlock the potential for speed at any distance.

Maintaining effective cushioning while simultaneously reducing a shoe’s weight is a key challenge in running footwear development. Featuring category-bending innovations, it has defied the inverse correlation between lightweight and cushioning, allowing runners to improve their speed at any distance. Having broken the 10.5 oz barrier, DynaFlyte weighs 9.3 oz for men and 7.8 oz for women.

Discover Pure FlyteFoam Technology
At the core of the DynaFlyte model is FlyteFoam, ASICS patented lightweight and responsive cushioning technology ? first trialed in MetaRun in November 2015. DynaFlyte marks the first use of FlyteFoam in its purest form, through a full-length midsole engineered to deliver lightweight and highly-functional cushioning.

FlyteFoam is the result of about three years of development and over 300 prototypes tested at ASICS Institute of Sport Science. Built with reinforced fibers that work to maintain cushioning, it is approximately 55 percent lighter than the industry standard and is ASICS lightest midsole. Equipped with a full-length FlyteFoam midsole, DynaFlyte meets the highest level of cushioning standards among ASICS running footwear.

The ISS Promise
The DynaFlyte model was designed and developed at the ISS, ASICS research & development center in Kobe, Japan. ISS, the beating heart of ASICS, is where countless pieces of data from amateur and professional runners over the past 30 years are curated and analyzed to inform product development. ISS has put ASICS at the forefront of research in running. Their rigorous approach to product development has led to the discovery of the breakthrough technology, FlyteFoam.

DynaFlyte embodies ISS human-centric science approach to product development and commitment to continuous improvement, bringing new possibilities to runners looking for performance and speed at any distance.

With DynaFlyte, runners can fully experience FlyteFoam technology at its purest. We are excited to launch DynaFlyte, and see how FlyteFoam will be able to help runners unlock their speed, said Dr. Tsuyoshi Nishiwaki, Executive Officer, Senior General Manager, ASICS Institute of Sport Science.

DynaFlyte in Action
ASICS sponsored a global launch event in New York City on June 14th, showcasing the DynaFlyte model, its key product release of the year and its featured technology, FlyteFoam. During the launch ASICS introduced an interactive installation, the DynaFlyte Deck, a specialized running track. The event was designed to bring to life the shoe’s full experience and consumer benefits.

Developed in cooperation with ISS, it is programmed with colored lighting and sounds that offer runners on the track different drills to experience and feel the DynaFlyte models core benefits ? lightweight, cushioning, and the potential for speed.

Media and influencer attendees were able to test-run the product on ASICS’ custom-made DynaFlyte Deck.

ASICS elite athletes Ryan Hall and Candace Hill, as well as scientists from ISS, also participated in the global launch event.

ASICS newest and youngest track and field athlete, Candace Hill, spoke about her partnership with ASICS:

One of the reasons why I choose partnering with ASICS is because they get what it means to be fast and being the fastest is the main focus for me on the track and in my training said Hill. This new shoe by ASICS can unlock that potential for everyone while still feeling light and comfortable.

The DynaFlyte model will be available for men and women at ASICS online stores and select running outlets worldwide starting July 2016.

Join in and follow the ‘WANT IT MORE’ community online by using the #wantitmore hashtag.

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Bestseller No. 1
ASICS Women's Dynaflyte 2 Running Shoes, 9M, Blue Purple/White/Indigo Blue
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Seamless Construction - The use of seamless materials reduces the potential for irritation and friction caused by traditional stitches and seams.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • Removable Sockliner - A sockliner which can be removed to accommodate a medical orthotic.
Bestseller No. 2
ASICS Men's Dynaflyte 3 Running Shoes, 11.5M, Black/White
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Adapt Mesh Technology - Uniquely multi-functional mesh fabrication that provides support and flexibility for a secure and unrestricted fit.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
Bestseller No. 3
ASICS Women's Dynaflyte Running Shoe, White/Pink Glow/Silver, 6 M US
  • Removable Insole
  • AHAR Plus Outsole: exceptionally durable compound is 50% more durable
SaleBestseller No. 4
ASICS Men's Dynaflyte 2 Running Shoes, 11M, Cherry Tomato/White/Mid Grey
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Seamless Construction - The use of seamless materials reduces the potential for irritation and friction caused by traditional stitches and seams.
  • Discrete Eyelets - Independently placed eyelets disperse lace tension, creating a customized fitting environment and enhanced upper comfort.
  • Removable Sockliner - A sockliner which can be removed to accommodate a medical orthotic.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
Bestseller No. 5
ASICS Men's Dynaflyte Running Shoe, Electric Blue/Indigo Blue/Hot Orange, 8 M US
  • I.g.s (impact guidance system) technology: Asics design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Seamless construction: the use of seamless materials reduces the potential for irritation and friction caused by traditional stitches and seams.
  • Comforter lasting: this lasting material features plush underfoot comfort while providing excellent moisture management, high level breathability, and anti-microbial properties.
  • Discrete eyelets: independently placed eyelets disburse lace tension, creating a customized fitting environment and enhanced upper comfort.
  • Removable sockliner: a sockliner which can be removed to accommodate a medical orthotic.
SaleBestseller No. 6
ASICS Men's Dynaflyte 4 Running Shoes, 12M, Black/Sheet Rock
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
Bestseller No. 7
ASICS Women's Dynaflyte 3 Running Shoes, 10M, Skylight/White
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Adapt Mesh Technology - Uniquely multi-functional mesh fabrication that provides support and flexibility for a secure and unrestricted fit.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
Bestseller No. 8
ASICS Men's Dynaflyte 2 Running Shoes, 12M, Black/Fiery RED/Shocking Orang
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Seamless Construction - The use of seamless materials reduces the potential for irritation and friction caused by traditional stitches and seams.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
  • Removable Sockliner - A sockliner which can be removed to accommodate a medical orthotic.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
SaleBestseller No. 9
ASICS Men's Gel-Cumulus 20 LE Running Shoes, 9.5M, Grand Shark/Peacoat
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Ortholite Sockliner -
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • Reflectivity - Contains reflective materials designed to enhance visibility during low light hours.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
Bestseller No. 10
ASICS Men's Dynaflyte 3 Sound Running Shoes, 11.5M, Hunter Green/Cream
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

HOKA ONE ONE® Challenger ATR Is The Trail Shoe Of The Year

Press release:

HOKA ONE ONE Challenger ATR 2015 Competitor Magazine Trail Shoe of the Year (PRNewsFoto/HOKA ONE ONE)

RICHMOND, Calif., March 3, 2015 /PRNewswire/ — Last year, running shoes from HOKA ONE ONE® (a division of Deckers Brands), (NYSE: DECK), collected over a dozen different editorial awards. The brand is kicking off 2015 on the right foot with another top prize: the Competitor Magazine Trail Shoe of the Year award for the Challenger ATR. Launching this month, the Challenger ATR is built for runners seeking excellent traction and increased support combined in a lightweight, yet durable, all-terrain shoe.

According to Competitor’s review, the Challenger ATR has, “all of the things you want in an off-road running shoe with enough trail-specific features to keep your feet protected. The Challenger ATR is amazingly light, quite nimble and very stable for such a well-cushioned trail shoe.”

The Challenger ATR features the lightweight, smooth-riding characteristics of the award-winning Clifton shoe and supplements them with increased support in the upper, a slightly stiffer midsole and a more aggressive outsole. Independent rubber pods with 4mm lugs provide for adaptive, all-terrain traction on a variety of surfaces. The Challenger ATR weighs just 8.6 ounces in a men’s size nine and retails for $130.

“At HOKA we are passionate about every detail that goes into making our unique products,” says HOKA President Jim Van Dine. “With the Clifton as a blueprint, we added just the right amount of support and protection to make the Challenger ATR one of the lightest and fastest trail shoes on the market. It is an honor to have our work recognized by the Competitor team.”

The Challenger ATR is available online, at select REI stores and specialty running retailers nationwide.

About HOKA ONE ONE®

HOKA ONE ONE® is the fastest growing, premium running shoe brand in the world. Two life-long runners launched HOKA ONE ONE® in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, the brand now offers shoes for all types of athletes who enjoy the unique experience the shoes provide.

Advertisement:

Bestseller No. 1
HOKA ONE ONE Men's Clifton 7 Running Shoe (Black/White, 10)
  • Open-engineered sandwich mesh construction delivers the ultimate in breathable comfort.
  • Lightweight mesh gusset prevents tongue migration.
  • Reinforced eyestays provide increased durability.
  • New vertical pull tab for easy entry.
  • Early stage Meta-Rocker offers a smooth ride.
Bestseller No. 3
HOKA ONE ONE Challenger ATR 5 Men's Running Shoes Stormy Weather/Moonlit Ocean 10
  • Dual-layer mesh balances support, durability and breathability
  • Textured TPU toe reinforcement for added durability
  • Internal heel counter provides support on all terrains
  • Early stage Meta-Rocker for a smooth ride
  • Lightweight and oversized EVA midsole provides signature HOKA ONE ONE cushioning
Bestseller No. 4
Saucony Women's Endorphin Shift, White Mutant, 8.5 Medium
  • SPEEDROLL Technology propels you forward with the feeling of continuous momentum, so you can run faster, not harder
  • A generous bed of EVA-based PWRRUN cushioning provides A plush yet springy ride, perfect for any day of the week
  • External TPU heel outrigger works in unison with A medial rubber wrap to provide lightweight structural support that guides the foot through each stride
  • FORMFIT hugs the foot in 3D comfort and delivers our most personalized fit yet
  • An engineered sandwich-mesh upper keeps the shoe light and breathable
Bestseller No. 5
Kicksology: The Hype, Science, Culture & Cool of Running Shoes
  • Metzler, Brian (Author)
  • English (Publication Language)
  • 272 Pages - 10/15/2019 (Publication Date) - VeloPress (Publisher)
Bestseller No. 6
Running Rewired: Reinvent Your Run for Stability, Strength, and Speed
  • Amazon Kindle Edition
  • Dicharry,Jay (Author)
  • English (Publication Language)
  • 266 Pages - 02/01/2018 (Publication Date) - VeloPress (Publisher)
Bestseller No. 10
HOKA ONE ONE Women's Clifton 7 Running Shoe (Black/White, 8)
  • Open-engineered sandwich mesh construction delivers the ultimate in breathable comfort.
  • Lightweight mesh gusset prevents tongue migration.
  • Reinforced eyestays provide increased durability.
  • New vertical pull tab for easy entry.
  • Early stage Meta-Rocker offers a smooth ride.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

HOKA ONE ONE® Brings Revolutionary Brand Experience Beyond Running

Press release:

RICHMOND, Calif., Jan. 7, 2015 /PRNewswire/ — Since introducing its revolutionary oversize midsole technology in 2009, HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), has become the fastest growing road and trail running shoe brand in the world. HOKA ONE ONE’s growth can be attributed to runners of all types embracing the brand’s promise of delivering lightweight, well-cushioned shoes with an inherently stable ride. For fall 2015, the brand will bring this promise to the hiking footwear category with the launch of its MTN collection. With five new styles that range from high-top hiking boots to lightweight mountain runners, serious mountain trekkers and casual hikers alike will be able to experience the HOKA ONE ONE revolution. Broken into two categories, MTN Trek and MTN Run, the new collection ranges in retail prices from $130 to $230 USD.

MTN Trek

The flagship of the MTN Trek series is the Tor Ultra Hi WP. Weighing slightly over one pound, the Tor Ultra Hi WP combines HOKA’s signature running shoe cushioning and Meta-Rocker geometry with a supportive high-top upper. The new silhouette is rich with performance enhancing features, including a new Vibram® MegaGrip outsole rubber with five millimeter lugs to provide traction over varied terrain, a leather and nylon mesh upper for durable support, and an eVent® waterproof, breathable membrane to keep feet dry.

MTN Run

The new Speedgoat, designed with input from legendary ultra-runner Karl Meltzer, is HOKA’s newest trail running shoe, retailing for $130 USD. The Speedgoat is built for the most challenging, technical trails, featuring a Vibram® rubber outsole with four-millimeter lugs and trail-specific flex grooves. The no-sew upper provides support through the forefoot, and a ground-rubber toecap offers critical toe protection. This new silhouette provides lightweight traction and stability all within a package that weighs less than 10 ounces.

Also included within the MTN Run category, the Mafate 4 is available for $170 USD and is the brand’s most cushioned and supportive trail running shoe to-date. Late-stage Meta-Rocker geometry, plus deep longitudinal and lateral flex grooves in the outsole, provide unbeatable stability over uneven terrain. A TPU toecap adds protection and wide toe box keeps feet happy.

“Hiking shoes are a natural brand extension for us as our midsole technology translates perfectly into hiking product,” says HOKA ONE ONE president Jim Van Dine. “The new MTN collection will allow hikers of all abilities to experience the advantages of our lightweight cushioning and Meta-Rocker geometry. We’re looking forward to welcoming even more customers into the HOKA community.”

In addition to the new MTN collection, the brand is releasing updates to some of its most popular styles for fall, including the Clifton 2, Stinson 3 and Stinson 3 ATR. The Clifton 2 improves upon the original, award-winning Clifton by introducing a slightly padded tongue for increased comfort and additional structural overlays to improve midfoot support, while the Stinson 3 and Stinson 3 ATR now feature a more balanced Meta-Rocker for improved forefoot support, along with light padding on the tongue for increased comfort.

About HOKA ONE ONE

HOKA ONE ONE is the fastest growing, premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of runners who enjoy the unique ride the shoes provide.

Advertisement:

Bestseller No. 1
HOKA ONE ONE Men's Clifton 7 Running Shoe (Black/White, 10)
  • Open-engineered sandwich mesh construction delivers the ultimate in breathable comfort.
  • Lightweight mesh gusset prevents tongue migration.
  • Reinforced eyestays provide increased durability.
  • New vertical pull tab for easy entry.
  • Early stage Meta-Rocker offers a smooth ride.
Bestseller No. 3
HOKA ONE ONE Challenger ATR 5 Men's Running Shoes Stormy Weather/Moonlit Ocean 10
  • Dual-layer mesh balances support, durability and breathability
  • Textured TPU toe reinforcement for added durability
  • Internal heel counter provides support on all terrains
  • Early stage Meta-Rocker for a smooth ride
  • Lightweight and oversized EVA midsole provides signature HOKA ONE ONE cushioning
Bestseller No. 4
Saucony Women's Endorphin Shift, White Mutant, 8.5 Medium
  • SPEEDROLL Technology propels you forward with the feeling of continuous momentum, so you can run faster, not harder
  • A generous bed of EVA-based PWRRUN cushioning provides A plush yet springy ride, perfect for any day of the week
  • External TPU heel outrigger works in unison with A medial rubber wrap to provide lightweight structural support that guides the foot through each stride
  • FORMFIT hugs the foot in 3D comfort and delivers our most personalized fit yet
  • An engineered sandwich-mesh upper keeps the shoe light and breathable
Bestseller No. 5
Kicksology: The Hype, Science, Culture & Cool of Running Shoes
  • Metzler, Brian (Author)
  • English (Publication Language)
  • 272 Pages - 10/15/2019 (Publication Date) - VeloPress (Publisher)
Bestseller No. 6
Running Rewired: Reinvent Your Run for Stability, Strength, and Speed
  • Amazon Kindle Edition
  • Dicharry,Jay (Author)
  • English (Publication Language)
  • 266 Pages - 02/01/2018 (Publication Date) - VeloPress (Publisher)
Bestseller No. 10
HOKA ONE ONE Women's Clifton 7 Running Shoe (Black/White, 8)
  • Open-engineered sandwich mesh construction delivers the ultimate in breathable comfort.
  • Lightweight mesh gusset prevents tongue migration.
  • Reinforced eyestays provide increased durability.
  • New vertical pull tab for easy entry.
  • Early stage Meta-Rocker offers a smooth ride.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

ALTRA Zero Drop Footwear Expands

Salt Lake City, UTAH (January 19, 2012) — ALTRA Footwear, innovators of the revolutionary Zero Drop shoe, have expanded their line of footwear to combine the bio-mechanical advantages of barefoot positioning with the structure and protection of traditional cushioned footwear.

The new line, which debuts at Outdoor Retailer 2012 Winter Market, includes the original Instinct and Intuition core running shoes, the first ever to combine Zero Drop, fully cushioned, foot-shaped, and gender-specific features. The line includes core running shoes, Lone Peak trail shoes, and The Adam and The Eve slip- on minimalist shoes, the Samson and Delilah lace-up minimalist shoes, and the Provision and Provisioness running shoes with a removable stability wedge.

The shoe’s groundbreaking design places the foot in its most powerful and stable positioning, leading to fewer injuries and greater speed. Because of the full cushioning and durable outsole, runners can also expect to run much greater distances than with other barefoot running positioning shoes.

Zero Drop
The founders of ALTRA are former All-American runners, triathletes, and ultra-marathoners. Two of them managed Runner’s Corner in Orem, Utah, which became influential at a national level by taking a personal interest in helping runners run better.

The young innovators created the zero-drop shoe category by working with a local cobbler to cut out the elevated heel of traditional running shoes. They glued the soles back together to create shoes that were the same distance off the ground at the heel and forefoot, therefore having no “drop” from heel to toe. The store had thousands of customers who bought new shoes, took them to the cobbler, and paid an average of AUD 40.79 for the alteration. The innovation of “AL-tered shoes” and the founders’ ul-TRA marathoner status provided the inspiration for the ALTRA brand name.

Nearly all running shoe midsoles have a “2-to-1 ratio,” meaning the heel of the shoe is elevated twice as high as the forefoot. Over time, running in “high heels” can cause a range of injuries.

By removing the heel, ALTRA’s founders created shoes that allowed the foot to sit level with the ground, without a drop from heel to toe, and with that, Zero Drop footwear was born.

Among the biggest benefits to Altra’s Zero Drop shoes is the shift in running posture. Most runners have become “heel strikers,” landing with a straight, extended knee because an elevated heel causes the foot to reach the ground early, slowing the forward momentum of the body. This early ground-strike means the knee does not have time to properly bend to absorb the body’s impact. A Harvard study shows that landing with a heel strike causes initial impact 3 to 5 times greater than landing on the mid to forefoot. Heel strikers not only frequently complain of foot pain, but also knee, hip, and back pain, as the impact reverberates through the body with each footfall.

With a flat-bottomed, Altra Zero Drop shoe, the foot is unencumbered by an elevated heel, so the body’s running posture improves. The runner’s stride is naturally cushioned because the foot lands more under a bent knee, using the natural spring system of the lower leg.

With improved running position, the runner’s stride becomes more efficient, meaning greater foot turnover and speed with the same effort. Foot efficiency is also increased with literally, a lighter shoe. Altra’s Zero Drop core training shoes are 8.8 ounces for men and 8.1 for women, nearly 25% lighter than current popular running shoes.

Fully Cushioned:
Altra shoes are unique in the marketplace because they combine a zero drop sole and barefoot foot positioning with the structure and cushioning of a traditional running shoe. ALTRA’s core running and trail shoes come with a complete three-layer cushioning system: a full rubber outsole, a 12 mm fully-cushioned midsole, and a 5mm insole. In total, Altra’s 21 mm cushioning is on par with durable training shoes and provides two to five times the protection of a typical minimalist shoe. Altra shoes are durable enough for runners to both train in and even complete with the same pair of shoes (even in ultra marathons).
Altra shoes eschew the standard mix of rubber and EVA for their outsole. Instead, they offer a full rubber outsole, which offers excellent stability and far more durability than EVA outsoles. The sleek sole enables runners to sense the ground under their feet, without interference.

Runners with Altra shoes have placed in the top three at multiple ultra marathons in recent years, including Kat’cCina Mosa 100k, Antelope Island 100k, and the Buffalo Run 50K. Runners with Altra shoes have also placed well in 100-mile races, including the Wasatch 100 Miler, Western States 100, and a win at the Laramie 100.

Foot-shaped:
ALTRA shoes are shaped like healthy feet. The shoes’ natural foot shape also contains a Morton’s toe allowance, meaning it accommodates those with a longer second toe. The toes subsequently relax and give sufficient room to the big toe, which provides not only greater foot stability, but also increased toe-off for better forward propulsion. Nearly all other running shoes contain a pointed, triangular toe box, which pushes the toes together and causes the foot to de-stabilize and over-pronate.

Gender Specific
ALTRA is the only running shoe company to offer fully gender-specific footwear lasts for both men and women. Women’s feet have narrower heels, higher arches, and different forefoot positioning, and ALTRA’s Zero Drop shoes are built on the appropriate gender specific lasts to accommodate those differences.

The ALTRA Instinct (male specific) and Intuition (female specific) running shoes retail for AUD 149.58 at www.altrarunning.com.

About Altra Footwear:
ALTRA Footwear was founded in 2009 and acquired in March 2011 by ICON Health & Fitness, the leading innovator and manufacturer of fitness products, including FreeMotion Fitness for the health clubs. ICON leads the home fitness market with company-owned brands such as ProForm, NordicTrack, Weider, iFit Live powered by Google Maps, HealthRider, and Weslo. ICON’s licensed brands include Gold’s Gym, Jillian Michaels, and Reebok. ICON is headquartered in Logan, Utah.

Advertisement:

SaleBestseller No. 1
ALTRA Women's Escalante 2 Road Running Shoe Sneakers, Black, 9.5
  • ZERO DROP PLATFORMS - 0mm heel-to-toe drop place heel and forefoot the same distance from the ground for natural alignment and low-impact landing
  • UPDATED VERSION - Altra Escalante 2 keeps its Altra EGO midsole, but the addition of flex grooves in the midsole and outsole allow for a smoother, more performance-driven ride
  • REDESIGNED UPPER - The upper provides a more secure fit through the midfoot while the FOOTSHAPE design still allows for natural toe-splay
  • WOMEN-SPECIFIC FIT - The running shoes are a bit narrower than the previous model, so we recommend to order 1/2 size up for a better fit
Bestseller No. 2
ALTRA Men's AL0A4VQB Superior 4.5 Trail Running Shoe, Black - 10.5 M US
  • Weight: 8.9 oz / 252 g
  • Insole: 6 mm Contour Footbed with removable StoneGuard
  • Midsole: Quantic with InnerFlex
  • Outsole: MaxTrac Rubber with TrailClaw
  • Cushion: Low
Bestseller No. 3
ALTRA Men's AL0A4VQA Escalante 2.5 Road Running Shoe, Forest Night - 11 M US
  • Weight: 8.5 oz / 241 g
  • Insole: 6 mm Contour Footbed
  • Midsole: Altra EGO with InnerFlex
  • Outsole: FootPod
  • Cushion: Moderate
SaleBestseller No. 4
ALTRA Men's ALM1938F Duo 1.5 Road Running Shoe, Gray - 8.5 M US
  • Weight: 8.1 oz / 229 g
  • Insole: 5 mm Contour Footbed
  • Midsole: Max-LT
  • Outsole: FootPod
  • Stack Height: 33 mm
SaleBestseller No. 5
ALTRA Men's ALM1948G Paradigm 4.5 Road Running Shoe, Blue/Yellow - 9 M US
  • Dynamic support combo of integrated StabiliPods and medial Guide Rail
  • Perfect for weak or tired feet
  • A natural favorite for ultrarunners
  • Stack Height: 30mm
  • M | 11.2 oz. / 318 g
Bestseller No. 6
ALTRA AL0A4VQE Men's Lone Peak 5 Trail Running Shoe, Dark Slate/Red - 12 M US
  • Weight: 11.1 oz / 318 g
  • Midsole: Altra EGO
  • Outsole: MaxTrac
  • Cushion: Moderate
  • Stack Height: 25 mm
Bestseller No. 7
ALTRA Men's AL0A4VQT Torin 4.5 Plush Road Running Shoe, Black Steel - 12 M US
  • Weight: 9.1 oz / 258 g
  • Insole: 5mm Premium PU Sculpted Footbed
  • Midsole: Quantic
  • Outsole: FootPod Technology
  • Cushion: High
Bestseller No. 8
ALTRA Men's AL0A4VQO Paradigm 5 Running Shoe, Black - 13 M US
  • Weight: 11.2 oz / 318 g
  • Insole: 5 mm Sculpted Footbed
  • Midsole: Altra EGO
  • Outsole: FootPod Technology
  • Cushion: Max
Bestseller No. 9
ALTRA Men's AL0A4PE5 Lone Peak 4.5 Trail Running Shoe, Gray/Orange - 8.5 M US
  • Weight: 10.5 oz / 298 g
  • Insole: 5 mm Contour Footbed
  • Midsole: Dual Layer EVA / A-Bound with StoneGuard
  • Outsole: MaxTrac Rubber with TrailClaw
  • Cushion: Moderate
SaleBestseller No. 10
ALTRA Men's Torin 4 Plush Road Running Shoe, Black/Gray - 11.5 M US
  • Luxurious Knit
  • Miles of Comfort
  • Stack Height: 28mm
  • 10.1 oz / 286 g

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