ASICS pays homage to the iconic GEL-KAYANO™ 5 shoe model

Press Release:

20 years since the iconic 1999 GEL-KAYANO™ 5 shoe model was released, ASICS now pays tribute with a reinvigoration of the classic style.

Renowned as a high mileage running shoe with superior comfort and a bold VIS-TECH look, the 1999 model was the 5th iteration in the GEL-KAYANO series, created back in 1993. Whilst in keeping with those same principles and legendary silhouette, the GEL-KAYANO 5 OG model is a bold update for a fashion forward audience.

ASICS has always sought to hold substance over hype. It’s no different with the GEL-KAYANO 5 OG model, which holds true to ASICS’ heritage. Originally a high-end performance runner, the GEL- KAYANO™ 5 was part of the same GEL-KAYANO family which has set the benchmark for ‘stability running’ for the past 25 years. Now 20 years later and updated with a contemporary twist– it’s still on point – just as it was back in 1999.

A true marriage of vintage and modern – the GEL-KAYANO 5 OG shoe model uses cutting edge GEL™ technology, a fresh colour pallet and a quadra-lacing system to update the 1999 cult classic, but still remains true to the authentic look and feel which made the shoe so popular back in the 90s. The shoe will also see the return of DUOMAX™ tech, which reduces inward rotation of the foot.

In order to establish the GEL-KAYANO 5 OG model as part of the legendary GEL-KAYANO family, ASICS has partnered with the streetwear bible and media agency, Highsnobiety – who will play a significant role in maximising and celebrating the product.

To amplify the official release on ASICSTIGER brand’s owned channels, there will be a series of Instagram stories and posts which will tap into the aesthetics of the late 90s running magazines. Using vintage running editorial material with a modern twist, the Instagram stories will tell the story of how the original shoe came to be – whilst also showcasing product features and purchase information. The stories will then be hosted on the ASICSTIGER Instagram page.

In keeping with the silhouette which made the shoe a classic, the punchy reinvention will be available on ASICS.com and at select ASICS retailers.

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SaleBestseller No. 1
ASICS Women's Gel-Kayano 23 Running Shoe, Silver/Pink Glow/Parachute Purple, 6 D US
  • Mpact Guidance System (I.G.S) (Running) : ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off
  • FluidRide: FluidRide  provides the ultimate combination of bounce back and cushioning properties with reduced weight and exceptional durability
  • FluidFit:  ASICS FluidFit upper technology combines multi-directional stretch mesh with stretch reinforcements that adapt to the athlete's foot, creating a truly customized glove-like fit
  • Heel Clutching System Technology: Exoskeletal heel counter provides improved support and creates improved heel fitting environment..With improved fit, the new shape not only holds your heel better, it holds the entire foot better while providing superior toe spring.
  • Rearfoot and Forefoot GEL Cushioning Systems: Attenuates shock during impact and toe-off phases, and allows movement on multiple planes as the foot transitions through the gait cycle
Bestseller No. 2
ASICS Women's Gel-Kayano 26 Running Shoes, 7M, Black/Heritage Blue
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
Bestseller No. 3
ASICS Women's Gel-Kayano 25 Running Shoes, 9.5M, Carbon/MID Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
Bestseller No. 4
ASICS Women's Gel-Kayano 24 Running Shoe, Blue Purple/Regatta Blue/White, 6 Medium US
  • I.G.S (Impact Guidance System) Technology: ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Fluid Ride Midsole: Fluid Ride provides the ultimate combination of bounce back and cushioning properties with reduced weight and exceptional durability.
  • Fluid Fit Upper: ASICS Fluid Fit upper technology combines multi-directional stretch mesh with stretch reinforcements that adapt to the athlete's foot, creating a truly customized glove-like fit.
  • Heel Clutching System Technology: Exoskeletal heel counter provides improved support and creates improved heel fitting environment.
  • Rear foot and Forefoot GEL Cushioning Systems: Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
SaleBestseller No. 5
ASICS Men's Gel-Kayano 25 Running Shoes, 8.5M, Glacier Grey/Black
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
Bestseller No. 6
ASICS Women's Gel-Kayano 27 MK Running Shoes, 11.5M, Black/Ginger Peach
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 7
ASICS Men's Gel-Kayano Lite Running Shoes, 10M, Piedmont Grey/Sheet Rock
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • AGAR Sponge - ASICS high abrasion resistant (AHAR) rubber on the outsole that is softer and lighter to deliver a plush ride, flexibility and overall comfort.
Bestseller No. 8
ASICS Women's Gel-Kayano 27 MK Running Shoes, 9.5M, Black/Carrier Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 9
ASICS Men's Gel-Kayano 27 (2E) Running Shoes, 10.5W, Black/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 10
ASICS Women's Gel-Kayano 27 Running Shoes, 8.5M, Sheet Rock/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.

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Adidas Running Launches Brand-New AlphaBOUNCE Instinct, Designed To Give Athletes An Edge In Their Sport

Press Release:

Portland, July 2, 2018 – adidas Running today announced the launch of a brand-new silhouette in the AlphaBounce franchise, created specifically for the versatile athlete: the adidasAlphaBounce Instinct. Designed for exceptional comfort and flexibility, the Instinct’s design is made to carry athletes through each part of their workout without sacrificing the foot’s natural movement and therefore helping wearers work to reach their peak competitive performance.Visually, the AlphaBounce Instinct is a fresh take on previous models in the AlphaBounce franchise. Inspired by the movement of human body, the adaptive design of the shoe is meant to allow the user to move “instinctively.” This ethos also inspired the blending of “wave” textures between the midsole and upper. Originally designed for both running and training, key technical features of the AlphaBounce Instinct come together to provide comfort in both disciplines. Notably, they include: 

  • ADAPTIVE TORSION / BOUNCE – A torsion system that allows your forefoot and heel to move independently from one another without sacrificing the cushion or comfort of the Bounce midsole.
  • ADAPTIVE FORGING – A breathable engineered mesh upper forged to help provide support and stability for linear and multi-directional movements.
  • ADAPTIVE TRACTION – A Continental Rubber™ outsole that provides traction and durability for peace of mind on both wet and dry surfaces.

Available in both men’s and women’s models and multiple colorways, the adidasAlphaBounce Instinct will be available on adidas.com and in stores on July 7 for $120.

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adidas Women's Alphabounce 1 Running Shoe, Black/Utility Black/Grey Two, 9 Medium US
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  • Runner type: neutral
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adidas Alphabounce+ Running Shoe, Black/Real Gold/Solar Orange, 8.5 M US
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  • Multi-surface synthetic outsole for grip
SaleBestseller No. 6
adidas Men's Alphabounce em m Running Shoe, Trace Olive/Trace Cargo/Grey ONE, 8.5 Medium US
  • Weight: 11 ounces (size 9); runner type: neutral; midsole drop: 10 mm (heel: 22 mm / forefoot: 12 mm)
  • Bounce provides energized comfort for all sports, all day
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SaleBestseller No. 7
adidas Men's Alphabounce+ Running Shoe, FTWR White/core Black/Grey, 10.5
  • Regular fit
  • Lace closure
  • Supportive Forgedmesh upper
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Bestseller No. 8
adidas womens Alphabounce Em W Running Shoe, Ice Pink/Trace Pink/Grey One, 9.5 US
  • Runner type: neutral
  • BOUNCE provides energized comfort for all sports, all day
  • Seamless FORGEDMESH upper designed with areas of support and stretch to help ensure a custom fit that adapts to every move
  • Textile lining for comfort
  • ADIWEAR outsole offers the ultimate in high-wear durability
SaleBestseller No. 9
adidas Men's Alphabounce Rc 2 Running Shoe, Silver Metallic/Cloud White, 10.5 M US
  • Hit the streets and crush miles in the adidas® Running Alphabounce RC 2.
  • Textile and synthetic upper materials.
  • Lace-up closure.
  • Contoured, lightly padded tongue and collar.
  • Smooth textile lining. Lightly padded textile footbed. bounce™ energy-returning technology promotes light, fast rebound with each stride. Grippy rubber outsole. Imported. Measurements: Weight: 13 oz Product measurements were taken using size 14, width D - Medium. Please note that measurements may vary by size. Weight of footwear is based on a single item, not a pair.
Bestseller No. 10
adidas Unisex-Kid's Alphabounce+ Running Shoe, Black/Trace Grey Metallic/Grey, 4 M US Big Kid
  • Juniors' running shoes with a cushioned midsole and supportive mesh upper
  • Regular fit; Lace closure
  • Supportive forged mesh upper
  • Bounce+ energized cushioning midsole; Soft textile lining for comfort
  • Tongue and heel pulls help simplify entry

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Maximal running shoes may increase injury risk to some runners

Press Release:

BEND, Ore. – Lower leg pain and injuries have long been a problem for runners, but research at Oregon State University-Cascades has shown that one type of running shoe may increase such risks for some runners.

Researchers in the Functional Orthopedic Research Center of Excellence (FORCE) Lab compared the biomechanics associated with “maximal” and “neutral” running shoes in tests with 15 female runners. The study concluded that runners experienced a higher impact peak and increased loading rate with the “maximal” shoes. Increases in both factors are associated with a greater likelihood of injury, such as plantar fasciitis and tibial stress fractures.

The study was published in The Orthopaedic Journal of Sports Medicine and is believed to be the first rigorous analysis of impacts associated with maximal shoes.

Maximal running shoes feature increased cushioning, particularly in the forefoot region of the midsole, and have gained popularity since being introduced in 2010. More than 20 varieties of maximal shoes are on the market.

Runners wearing maximal shoes, the researchers wrote, have reported feeling the extra cushion after running two to three miles. As a result, the researchers did not expect to find increases in impact peak or loading rate in runners wearing maximal shoes.

In the FORCE Lab study, researchers evaluated the impacts on runners’ feet and legs before and after a simulated 5,000 meter (about 3 miles) run on a treadmill. Each subject wore a neutral running shoe (New Balance 880) for one test and then, after a seven to 10-day waiting period, repeated the procedure with a maximal shoe (Hoke One One Bondi 4). In each test, 3D movements and forces were measured by monitoring reflective markers placed on the runners’ shoes and legs and by having the subjects run over a “force plate” that recorded the forces being applied as the runner’s foot hit the surface.

“We were surprised by these results,” said Christine Pollard, director of the FORCE Lab and an associate professor of kinesiology. “We thought we would see the opposite. Typically, increased cushioning results in a reduction in the impact peak and loading rate of the vertical ground reaction force. We suspect that the large amount of cushioning across the entire midsole caused the runners to rely more on the shoe than on their own internal structures to attenuate these forces.”

The study also evaluated the degree of “peak eversion,” the outward turning of the foot, a factor associated with injury risk. The researchers found no difference between the maximal and neutral shoes.

The research is a first step in gathering evidence on the effects of maximal running shoes on runners’ injury risks, said Pollard, who is also a licensed physical therapist. Maximal shoes are becoming very popular, but without controlled studies, clinicians have been unable to make science-based recommendations to runners.

Pollard said she expects that a study with male runners might produce different results. “We know that gender differences in running biomechanics do exist,” she added.

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SaleBestseller No. 1
Under Armour mens Charged Assert 8 ( 4 E ) Running Shoe, Black (002 Orange Spark, US
  • 4E Sizing built to better fit athletes with extra wide feet
  • NEUTRAL: For runners who need a balance of flexibility & cushioning
  • Lightweight mesh upper with 3-color digital print delivers complete breathability
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  • EVA sockliner provides soft, step-in comfort
Bestseller No. 3
Nike Women's Trail Running Shoes, Multicolour (Pink Blast/True Berry/Atmosphere Grey, 5 UK
  • A Full-Length Nike React Midsole Balances Cushioning And Responsiveness With Lightweight, Durable Foam That Delivers An Extremely Smooth Ride.
  • A Transparent Upper Evokes The Look Of Fast, While The Inner Sleeve And A Low Collar Conform To Your Foot In A Racing Fit.
  • A Carbon Fiber Plate Inside The Midsole Can Shrink Or Expand The Amount Of Fiber Layers For Maximal Flexibility In Your Stride.
  • An Arch Band Attached To Laces Helps Take Pressure Off Your Instep.
Bestseller No. 4
Nike Zoom Fly 3 Men's Running Shoe Electric Green/Black-Vapor Green-Phantom 8.5
  • Inspired by the Vaporfly, the Nike Zoom Fly 3 gives distance runners race-day comfort and durability
  • The propulsive power of a carbon fiber plate keeps you in the running mile after mile
  • A full-length Nike React midsole balances cushioning and responsiveness with lightweight, durable foam that delivers an extremely smooth ride
  • A carbon fiber plate inside the midsole can shrink or expand the amount of fiber layers for maximal flexibility in your stride
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Bestseller No. 5
Akk Nurses Shoes for Women Casual Walking Lace Up Lightweight Breathable Tennis Running Sneakers White Size 10.5
  • Lightweight Walking Shoes: Only weighs about 0.8 lb each pair gym shoes. Soft breathable mesh upper promises comfy feeling,you won't feel tired even wearing these athletic shoes for a whole day.
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Bestseller No. 6
Nike Men's Running Shoes, Green (Electric Green/Black/Vapor Green/Phantom 300), 12
  • Inspired by the Vaporfly, the Nike Zoom Fly 3 gives distance runners race-day comfort and durability
  • The propulsive power of a carbon fiber plate keeps you in the running mile after mile
  • A full-length Nike React midsole balances cushioning and responsiveness with lightweight, durable foam that delivers an extremely smooth ride
  • A carbon fiber plate inside the midsole can shrink or expand the amount of fiber layers for maximal flexibility in your stride
  • An arch band attached to the laces helps take pressure off your instep
Bestseller No. 7
Xero Shoes DayLite Hiker - Men's Barefoot-Inspired Minimalist Lightweight Hiking Boot - Zero Drop Trail Shoe Pine
  • LIGHTWEIGHT, minimalist design - Men's 9 is just 11 ounces each. 6mm FeelTrue sole with removable 2mm cushioned insole
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  • DURABLE - water-resistant ballistic mesh upper with ToughTech toe cap. FeelTrue sole has a 5,000 mile warranty
  • SECURE and CONFIDENT - the flexible sole lets your foot connect and respond to the terrain, dual-Chevron treads give great grip, and the adjustable heel and instep straps hold you in place
  • IMPORTANT SIZING NOTE: As of September 20th we changed the sizing for the Daylite Hiker EV. We now recommend choosing 1/2 size larger than your usual size. Since sizing isn't perfect, though, if this isn't correct, you can exchange it for the right size.
Bestseller No. 8
Ryka Women's NOVA Walking Shoe, Burgundy, 7.5 W US
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Skechers Go MEB Speed 3 Women's Running Shoes - SS16-8.5 - Pink
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Bestseller No. 10
GEMAX Womens Tennis Shoes Non Slip Athletic Running Shoes Comfortable Walking Shoes Casual Sneackers for Jogging, Fitness, Gym, Work, Hikking, 10, 41, Black
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Brooks Running Introduces Its Softest Running Experience with New DNA LOFT Midsole Technology

Press release:

SEATTLE- May 29, 2018

Brooks Running Company unveils its softest cushioning material ever, the all-new DNA LOFT foam. First appearing in June in the updated Glycerin 16, DNA LOFT is the second new midsole compound Brooks introduced this year and marks an acceleration of the company’s footwear innovation.

“After delivering our highest energy return technology with DNA AMP, we challenged ourselves to go back to the lab and create the same unparalleled experience for runners who prefer an ultra-soft running experience,” said Carson Caprara, director of global product line management, Brooks Running. “We heard from runners that they are looking for a supremely cushioned experience but don’t want any extra weight holding them back. With DNA LOFT we created a new way to blend our foam so that it delivers on-demand cushioning without added weight or bulk, providing runners with a comfortable and protected ride.”

Plush and protective, DNA LOFT maintains Brooks’ signature DNA midsole qualities, instantly adapting to the runners’ individual stride, weight and speed but provides a softer and more protected experience due to the midsole’s unique blend of Ethylene-vinyl acetate (EVA), rubber and air. Rubber adds longevity, ensuring the softness lasts the lifetime of the shoe while air decreases the material’s weight. A smarter take on a plush running material, DNA LOFT is engineered to be lightweight and ultra-soft without giving out underneath the foot.

DNA LOFT is the second new midsole technology Brooks has delivered this year. In September, the company introduced DNA AMP, a revolutionary polyurethane-based cushioning system which provides the brand’s most energy return. This fall, Brooks is expanding its DNA AMP line-up with the introduction of the updated Levitate 2 and two new shoes—the Bedlam and Ricochet. The Bedlam provides a super springy experience and features the company’s innovative Guide Rails support system. The Ricochet blends DNA AMP with BioMogo DNA for a balance of energy return and cushion that provides a light, responsive ride.

Brooks will introduce DNA LOFT in the new Glycerin 16 on June 1 and in the new Ghost 11 on June 26. The Glycerin 16 will sell for $150 and the Ghost 11 for $120. The Levitate 2, Bedlam and Ricochet launch June 26 for $150, Sept. 1 for $150 and Oct. 1 for $120, respectively.

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Bestseller No. 1
Brooks Ghost 13 Grey/Blackened Pearl/Purple 8.5 B (M)
  • THIS SHOE IS FOR: The Ghost 13 is for runners looking for a reliable shoe that's soft and smooth. The Ghost 13 offers improved transitions for zero distractions so you can focus more on what matters most: your run.
  • SUPPORT AND CUSHION: The neutral support type provideds high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 12
  • BALANCED, SOFT CUSHIONING: BioMoGo DNA and DNA LOFT cushioning work together to provide a just-right softness underfoot without losing responsiveness and durability - yet it feels lighter than ever.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our Segmented Crash Pad - an integrated system of shock absorbers - will cushion every step and stride for smooth heel-to-toe transitions.
  • SOFT, SECURE, FIT: The newly engineered mesh and 3D Fit Print practically disappears on your foot with strategically placed stretch and structure.
Bestseller No. 2
Brooks Women's Adrenaline GTS 21, Black/Raspberry, 7.5 Medium
  • THIS SHOE IS FOR: Runners looking for a supportive shoe that's soft and smooth, the Adrenaline GTS 21 offers an improved ride and reliable support for however your body moves so you can forget the shoes and enjoy the run.
  • SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Adrenaline GTS 20
  • BALANCED, SOFT CUSHIONING: The DNA LOFT Crash Pad cushions each footfall and works with BioMoGo DNA to adapt to your every stride.
  • MODERNIZED FIT: A streamlined, engineered mesh upper with 3D Fit Print offers the structure and proven fit the Adrenaline is known for-without excess bulk.
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: We've shifted our focus beyond the feet to the most injury-prone part of a runner’s body: the knees. GuideRails keep you moving comfortably by keeping excess movement in check.
SaleBestseller No. 3
Brooks Women's Adrenaline GTS 20, Grey/Pale Peach/White, 9 Medium
  • THIS SHOE IS FOR: Runners who need a perfect blend of support, cushion, flexibility, and reliability. The modernized, streamlined design satisfies runners who crave a low-profile look.
  • SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Adrenaline GTS 19
  • BALANCED, SOFT CUSHIONING: The DNA LOFT Crash Pad cushions each footfall and works with BioMoGo DNA to adapt to your every stride.
  • MODERNIZED FIT: A new streamlined, engineered mesh upper with 3D Fit Print offers the structure and proven fit the Adrenaline is known for-without excess bulk.
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: We've shifted our focus beyond the feet to the most injury-prone part of a runner’s body: the knees. GuideRails keep you moving comfortably by keeping excess movement in check.
SaleBestseller No. 4
Brooks Women's Glycerin 18, Black/Blue, 8.5 Medium
  • THIS SHOE IS FOR: The Glycerin 18 is perfect for runners who think there's no such thing as too much cushioning. The upper enhances comfort by perfectly balancing stretch and structure.
  • SUPPORT AND CUSHION: Provides neutral support while offering the maximum amount of cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Glycerin 17.
  • SUPER-SOFT CUSHIONING: Increased DNA LOFT super-soft cushioning allows for even more extreme softness, without losing responsiveness or durability, while the OrthoLite sockliner provides premium step-in comfort.
  • PLUSH FIT: The plush feel of an internal stretch bootie surrounds your foot and moves and expands with your stride. The engineered mesh upper enhances the fit.
  • SMOOTH TRANSITIONS: The plush transition zone makes every move from heel to toe feel incredibly soft and smooth.
Bestseller No. 5
Brooks Men's Adrenaline GTS 21, Grey/Blue, 11 Medium
  • THIS SHOE IS FOR: Runners looking for a supportive shoe that's soft and smooth, the Adrenaline GTS 21 offers an improved ride and reliable support for however your body moves so you can forget the shoes and enjoy the run.
  • SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Adrenaline GTS 20
  • BALANCED, SOFT CUSHIONING: The DNA LOFT Crash Pad cushions each footfall and works with BioMoGo DNA to adapt to your every stride.
  • MODERNIZED FIT: A streamlined, engineered mesh upper with 3D Fit Print offers the structure and proven fit the Adrenaline is known for-without excess bulk.
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: We've shifted our focus beyond the feet to the most injury-prone part of a runner’s body: the knees. GuideRails keep you moving comfortably by keeping excess movement in check.
SaleBestseller No. 6
Brooks Men's Ghost 12, Black/Pearl/Oyster, 10 D
  • THIS SHOE IS FOR: Neutral runners looking for a lightweight shoe and a smooth ride without sacrificing cushioning. Whether you’re a Ghost loyalist or are lacing one up for the first time, you’ll find plenty to like.
  • SUPPORT AND CUSHION: The neutral support type provides high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 11
  • BALANCED, SOFT CUSHIONING: BioMoGo DNA and DNA LOFT cushioning work together to provide a just-right softness underfoot without losing responsiveness and durability - yet it feels lighter than ever.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our Segmented Crash Pad - an integrated system of shock absorbers - will cushion every step and stride for smooth heel-to-toe transitions.
  • SOFT, SECURE, FIT: The newly engineered mesh and 3D Fit Print practically disappears on your foot with strategically placed stretch and structure.
SaleBestseller No. 7
Brooks Revel 3 Running Shoe Primer/Ebony/Black 10 D (M)
  • THIS SHOE IS FOR: Neutral runners looking for a shoe that looks good and performs even better. This is a true do-it-all shoe that you can also wear casually.
  • BALANCED, SOFT CUSHIONING: BioMoGo DNA cushioning adapts to your stride, weight, and speed to help protect you by deflecting impact away from your body.
  • SOFT, COMFORTABLE, AND VERSATILE FIT: Enjoy the secure fit of an inner bootie that surrounds your foot in all-day comfort thanks to heat-activated yarns that won’t stretch out over time.
  • FRESH LOOK: The redesigned flat-knit upper and midsole provide a look and feel that’s perfect for work, working out, or post-work activities.
  • WEAR TESTERS SAY: "Shoe feels great. It’s got a nice smooth ride with the right amount of cushioning. Shoe feels pretty light."
SaleBestseller No. 8
Brooks Men's Adrenaline GTS 20, Grey/Blue, 11 Medium
  • THIS SHOE IS FOR: Runners who need a perfect blend of support, cushion, flexibility, and reliability. The modernized, streamlined design satisfies runners who crave a low-profile look.
  • SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Adrenaline GTS 19
  • BALANCED, SOFT CUSHIONING: The DNA LOFT Crash Pad cushions each footfall and works with BioMoGo DNA to adapt to your every stride.
  • MODERNIZED FIT: A new streamlined, engineered mesh upper with 3D Fit Print offers the structure and proven fit the Adrenaline is known for-without excess bulk.
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: We've shifted our focus beyond the feet to the most injury-prone part of a runner’s body: the knees. GuideRails keep you moving comfortably by keeping excess movement in check.
SaleBestseller No. 9
Brooks Mens Levitate 4 Running Shoe - Black/Gold - D - 11.5
  • THIS SHOE IS FOR: The Levitate 4 is perfect for runners who want a shoe that helps them by giving energy back with each step, the Levitate 4's DNA AMP is now 20% lighter so our highest energy return foam is better than ever.
  • ENERGIZED CUSHIONING: Now 20% lighter, our DNA AMP midsole technology lets your foot spring off the ground with each step for speedy, efficient energy return.
  • SECURE, SOCK-LIFE FIT: We updated the Fit Knit Upper to provide a close-to-foot fit that’s lighter, softer, and more breathable than before.
  • QUICK TRANSITIONS: An updated arrow-point pattern on the outsole lets your foot move from heel to toe quickly, enhancing the shoe’s springy feel.
  • WEAR TESTERS SAY: “ I loved the energy I felt when running in these. Great cushion and ride.”
SaleBestseller No. 10
Brooks Ravenna 11 Majolica/Navy/Desert 7.5
  • THIS SHOE IS FOR: The Ravenna 11 is perfect for runners who want a lightweight, supportive shoe that straddles the line between training and racing.
  • SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing a lightweight, flexible and responsive cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ravenna 10
  • FAST CUSHIONING: BioMoGo DNA midsole cushioning and rebounding rubber deliver comfort without adding extra weight - perfect for days when you’re working on your speed.
  • HOLISTIC SUPPORT: We've shifted our focus beyond the feet to the most injury-prone part of a runner's body: the knees. GuideRails support keeps you moving comfortably by keeping excess movement in check.
  • QUICK TRANSITIONS: The Midfoot Transition Zone is shaped to go from heel to toe quickly.

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ASICS GEL-KAYANO™ 25 helps runners go the distance

Press release:

[22nd May – Kobe, Japan] On June 1st, ASICS launches the 25th iteration of its flagship stability shoe, the GEL-KAYANO™, which has set the benchmark for long-distance running performance since 1993.

Through ASICS’ unique approach to human-centric design, research in technological innovation, and dedication to excellence, every iteration of the GEL-KAYANO™ series has improved on the previous version, offering runners increased protection and performance every time. The series has broken boundaries in product innovation and has enabled runners to perform at their best—revolutionising the performance running category. The GEL-KAYANO™ 25 is no exception, offering yet again, brand-new technology from ASICS’ Institute of Sport Science (ISS), which debuts in this shoe.

Kenichi Harano, Executive Officer and Senior General Manager at ISS says: “The GEL-KAYANO™ series was designed to make long-distance running accessible for runners. For 25 years, we’ve kept this goal in mind as we continued to make GEL-KAYANO™ series lighter and more responsive, without ever compromising on stability.”

GEL-KAYANO™ 25

GEL-KAYANO™ 25 features the new FlyteFoam™ Lyte and FlyteFoam™ Propel Technologies, working in parallel to deliver superior protection and enhanced stability no matter the distance.

NEW AND IMPROVED FEATURES

FlyteFoam™ Lyte is the next generation of ASICS lightweight and responsive cushioning technology [1] . The midsole formula features a reinforced, sustainable nanofiber compound which increases the foam’s durability and provides more stability for runners.

FlyteFoam™ Propel is ASICS’ newest patented [2] foam formulation designed to provide enhanced responsiveness in toe-off. Used in parallel tandem with the strategically-placed ASICS GEL™ technology, the GEL-KAYANO™ 25 works with the runner’s foot to provide superior shock absorption.

All-new Two-Layer Jacquard Mesh Upper offers a breathable, premium fit that improves flexibility and decreases irritation-causing wrinkles while maintaining lightweight—which means the runners will look as good as they feel.

ASICS’ approach to human-centric product development is something ASICS’ founder, Mr. Kihachiro Onitsuka pioneered, in 1949. This year is an important moment for ASICS as on May 29th ASICS’ will be celebrating Mr. Onitsuka’s centennial birthday, showing people how he shaped the brand ASICS is today and how he has influenced the path for the brands future.

Paul Miles, Chief Marketing Officer, ASICS Corporation says: “GEL-KAYANO™ 25 is a product that we know our founder would have been proud of and it’s just the beginning of what we have coming over the next few years in the performance running category.”

The GEL-KAYANO™ 25 will be available globally on June 1st, 2018 at ASICS retail and online stores for $160 USD.

Advertisement:

Bestseller No. 1
ASICS Women's Gel-Kayano 27 Running Shoes, 8.5M, Sheet Rock/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 2
ASICS Men's Gel-Kayano 26 Midnight/Grey Floss 11 D (M)
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
Bestseller No. 3
ASICS Women's Gel-Kayano 25 Running Shoes, 9.5M, Carbon/MID Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
Bestseller No. 4
ASICS Women's Gel-Kayano 26 LS Running Shoes, 7.5M, Piedmont Grey/Sun Coral
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • Trusstic System technology - Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
Bestseller No. 5
ASICS Men's Gel-Kayano 27 Running Shoes, 11M, Black/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 6
ASICS Men's Gel-Kayano 25 Running Shoes, 11.5M, Glacier Grey/Black
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
Bestseller No. 8
ASICS Women's UB1-S Gel-Kayano 14 Shoes, 7.5M, Midnight/White
  • TRUSSTIC support unit -
  • GEL technology cushioning provides excellent shock absorption -
  • Synthetic leather overlays -
Bestseller No. 9
ASICS Women's Gel-Kayano 24 Running Shoe, Mid Grey/Black/Atlantis, 5 Medium US
  • I.G.S (Impact Guidance System) Technology: ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Fluid Ride Midsole: Fluid Ride provides the ultimate combination of bounce back and cushioning properties with reduced weight and exceptional durability.
  • Fluid Fit Upper: ASICS Fluid Fit upper technology combines multi-directional stretch mesh with stretch reinforcements that adapt to the athlete's foot, creating a truly customized glove-like fit.
  • Heel Clutching System Technology: Exoskeletal heel counter provides improved support and creates improved heel fitting environment.
  • Rear foot and Forefoot GEL Cushioning Systems: Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
Bestseller No. 10
ASICS Women's Gel-Kayano 27 MK Running Shoes, 9M, Black/Ginger Peach
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

ASICS celebrates the 20th iteration of the GEL-NIMBUS™ series, its best long distance running shoe

Press release:

To celebrate nearly twenty years of the GEL-NIMBUS series, ASICS is launching a new edition of its most popular long-distance shoe [i] , the GEL-NIMBUS 20. The lightest model in GEL-NIMBUS history, the GEL-NIMBUS 20 is made for the runner in everyone—whether it’s your first mile or your hundredth.

Like the GEL technology in the shoe, running is evolving—breaking the mold of what people consider a runner to be. The new GEL-NIMBUS 20 shoe is designed with cushioning and light weight comfort aimed to give runners their best performance from start to finish.

GEL-NIMBUS 20

Today, GEL-NIMBUS is the leading cushioning model mainly for neutral runners and underpronators, packed with a range of ASICS performance technology.

The combination of its patented FlyteFoam [ii] midsole inserts with GEL Technology gives the GEL-NIMBUS 20 superior cushioning, shock absorption and a lightweight feel with every step.

Built for runners of every stride, the GEL-NIMBUS 20 features new Gradient Jacquard Mesh structure, designed with strategic 3D printed overlays that seamlessly wrap and support the foot throughout your run. The new feature on the upper also gives feet a great fit and breathability for runners of every stride.

Gerard Klein, Senior General Manager, Global Performance Running Footwear, ASICS Corporation says, “The GEL-NIMBUS is a shoe with nearly 20 years of history. And there’s a very good reason for this—since its debut in 1999, the GEL-NIMBUS has managed to deliver against runners’ highest expectations and help them achieve their personal bests. The GEL-NIMBUS has always been designed to offer runners superior cushioning without excess weight. In fact, Nimbus means “cloud” in Latin. Our goal with the GEL-NIMBUS is literally to make runners feel so light and comfortable, it’s almost like they’re running on a cloud. Every year ASICS raises its aspirations even higher, and we will continue to innovate and develop the GEL-NIMBUS series.”

GEL-NIMBUS 20 retails for $160 USD and will be available December 1st at ASICS and specialty run stores as well as online at asics.com.

Features of the GEL-NIMBUS 20 include:

· I.G.S (Impact Guidance System)

· FlyteFoam Midsole –bottom layer

· SpEVA Midsole –top layer

· Plus 3 and Gender Specific Cushioning (for Women’s model)

· GUIDANCE LINE

· TRUSSTIC System

· Visible Rearfoot and Forefoot GEL

· SpEVA Lasting

· FluidFit Upper with Gradient Jacquard Mesh

· Outsole Forefoot: AHAR Sponge, Rear foot: AHAR PLUS Rubber

· X-40 Ortholite Sockliner

· External Counter

· 3M Reflectivity

Advertisement:

SaleBestseller No. 1
ASICS Men's Gel-Nimbus 22 Shoes, 10.5M, Glacier Grey/Graphite Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • Trusstic System technology - Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
Bestseller No. 2
ASICS Men's Gel-Nimbus 21 Running Shoes, 11M, Black/Dark Grey
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • Reflectivity - Contains reflective materials designed to enhance visibility during low light hours.
  • Heel Clutching System Technology - Exoskeletal heel counter provides improved support and creates improved heel fitting environment.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
Bestseller No. 3
ASICS Men's Gel-Nimbus 23 Running Shoes, 11M, Carrier Grey/Digital Aqua
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
  • GEL technology cushioning - Provides excellent shock absorption
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FLYTEFOAM technology - Provides lightweight cushioning
  • OrthoLite X-55 sockliner - Improves step-in comfort
Bestseller No. 4
ASICS Women's Gel-Nimbus 21 Running Shoes, 9M, Blue Coast/Skylight
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • Reflectivity - Contains reflective materials designed to enhance visibility during low light hours.
  • Heel Clutching System Technology - Exoskeletal heel counter provides improved support and creates improved heel fitting environment.
  • Plus 3 Midsole Technology - 3mm of additional height on women's models helps relieve achilles tension.
SaleBestseller No. 5
ASICS Women's Gel-Nimbus 22 Knit Running Shoes, 9.5M, Black/Black
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Trusstic System technology - Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
Bestseller No. 6
ASICS Women's Gel-Nimbus 23 Running Shoes, 8.5M, Black/White
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
  • GEL technology cushioning provides excellent shock absorption -
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FLYTEFOAM technology -
  • OrthoLite X-55 sockliner -
SaleBestseller No. 8
ASICS Women's Gel-Nimbus 22 Running Shoes, 8.5M, White/Black
  • Multi-directional engineered mesh upper is soft and breathable
  • Lace up closure for a secure fit with independently discrete eyelets to help disburse lace tension
  • FlyteFoam Lyte Midsole Technology for optimal comfort and a responsive ride
  • 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort
  • Guidance Trusstic System Technology with Guidance Line construction for enhanced gait technology while providing midfoot structural technology
SaleBestseller No. 10
ASICS Men's Gel-Nimbus 22 Running Shoes, 12.5M, Orange POP/Black
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • Engineered monofilament upper -
  • Lightweight AHAR outsole -

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

Brooks Running Company Brings Innovation to Runners by Unveiling the Most Personalized Running Footwear Partners with HP and Superfeet to Reinvent Performance Running Using FitStation powered by HP

SEATTLE–(BUSINESS WIRE)–Brooks Running Company announced it is partnering with HP Inc. and Superfeet to deliver the most personalized running footwear. Leveraging FitStation powered by HP and Brooks Run Signature, Brooks will introduce the first performance running shoe created based on an individual’s unique biomechanics which will be available via special order through select retail partners beginning June 2018.

With a singular focus on running, Brooks has a deep understanding of runners’ unique biomechanics and is committed to providing personalized experiences that enhance the run for every individual. Based on years of research, the company developed its Run Signature philosophy rooted in the belief that the best way to enhance comfort and improve performance is not to fix a runner’s “flaws” but to instead create running footwear that works with the runner’s natural motion path of his or her body. Through its partnership with HP and Superfeet, Brooks takes Run Signature to the next level and delivers the most personalized running footwear.

“Brooks is committed to providing the fit, feel and ride each runner wants. The ability to give an individual a personalized shoe based on his or her unique biomechanics is a game changer. It is a compelling offering for the runner who is interested in tip-of-the-spear technology and a totally tuned experience,” said Brooks CEO Jim Weber. “As part of our focus on reinventing performance running, we will continue to push the envelope to bring runners innovations that help them uniquely tailor their run.”

FitStation powered by HP is pioneering hardware and software that combines 3D foot scanning with dynamic gait analysis and foot pressure measurements. Fully aligned with principles from Brooks Run Signature, FitStation offers customers in-depth analysis including key motion zones to identify the unique motion path of the runner’s body and information about the desired running experience. FitStation creates a one-of-a-kind holistic digital profile of an individual that combines personalized fit, biomechanics and experience.

“FitStation by HP is changing what personalization means—from the in-store experience to the final product. In collaboration with Brooks and Superfeet, we are delivering truly made-to-measure footwear with a lot size of one,” said Ed Ponomarev, general manager of FitStation and business development HP Inc. “Digitalization of biometric data opens an opportunity to ultimate individualization with the speed and cost efficiency of mass production. HP brings deep experience in computing, scanning and technology integration at scale to deliver a revolutionary digital manufacturing platform, creating individualized products that are available to anyone—from casual runners to elite athletes.”

The FitStation analysis translates into specific requirements for each shoe, and is then produced by Superfeet on a state-of-the-art DESMA polyurethane injection-molding machine. The system uses the 3D foot scans to determine the proper lasts which the shoes are built around, ensuring each shoe is tailored to the specific shape of the runner’s foot. Then, using a combination of variable PU injection with direct attach capabilities, the foot pressure measurements, movement analysis of the runner’s joints, and their personal experience preferences are combined to create personalized midsole requirements with multiple tuned zones—all ensuring the runner stays in their preferred motion path and receives the running experience they desire. All personalized footwear will be manufactured in the U.S. at Superfeet’s world headquarters in Ferndale, Wash.

“Having the leader in running footwear leverage FitStation and our U.S. manufacturing facilities to create the most individualized running shoe on the market is momentous,” said John Rauvola, president and CEO of Superfeet. “Not only will it change what people expect from their running experience, it is also an important step in making a positive difference in people’s lives by delivering the best underfoot support possible. This is the beginning of the individualized fit revolution.”

Brooks will demonstrate the industry-leading personalization experience Nov. 28-30 at The Running Event in Austin, Texas, where the company will create personalized Brooks Levitate RS shoes for select attendees. The new footwear will roll out to runners in June 2018 via special order through select retail partners. A list of participating retailers can be found at www.superfeet.com/fitstation.

About Brooks Running Company
Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information or follow us on Twitter (@brooksrunning) and Facebook (www.Facebook.com/brooksrunning).

About Superfeet Inc.
For more than 40 years, Pacific Northwest-based Superfeet has been creating innovative products featuring the highly-regarded Superfeet® shape, helping millions of people worldwide experience unparalleled comfort, pain relief and performance. Best known for their wide variety of over-the-counter insoles, the company now offers a full line of comfort-focused footwear built from the insole out. Today, through the latest advancements in 3D-printing technology and manufacturing, Superfeet is taking insoles and footwear from mass-produced products to individualized, made-for-you solutions. A 100% employee-owned company, Superfeet gives 1% of sales and countless volunteer hours to help others shape a strong foundation for a healthy future. For more, visit superfeet.com.

Advertisement:

Bestseller No. 1
Under Armour mens Charged Assert 8 Running Shoe, Black/Black, 11 US
  • NEUTRAL: For runners who need a balance of flexibility & cushioning
  • Lightweight mesh upper with 3-color digital print delivers complete breathability
  • Durable leather overlays for stability & that locks in your midfoot
  • EVA sockliner provides soft, step-in comfort
  • Charged Cushioning midsole uses compression molded foam for even greater responsiveness & durability, providing optimal cushioning & energy return
SaleBestseller No. 2
adidas Women's Cloud foam Pure Running Shoe, White/White/Black, 7 Medium US
  • Stretchy, mesh running shoes with extra cushioning for all-day comfort
  • Stretchable mesh upper for breathability
  • Combined Cloudfoam midsole and outsole for step-in comfort and superior cushioning
  • Cloudfoam memory sockliner molds to the foot for superior step-in comfort
Bestseller No. 3
Brooks Ghost 13 Lavender/Ombre/Metallic 9 B (M)
  • THIS SHOE IS FOR: The Ghost 13 is for runners looking for a reliable shoe that's soft and smooth. The Ghost 13 offers improved transitions for zero distractions so you can focus more on what matters most: your run.
  • SUPPORT AND CUSHION: The neutral support type provideds high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 12
  • BALANCED, SOFT CUSHIONING: BioMoGo DNA and DNA LOFT cushioning work together to provide a just-right softness underfoot without losing responsiveness and durability - yet it feels lighter than ever.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our Segmented Crash Pad - an integrated system of shock absorbers - will cushion every step and stride for smooth heel-to-toe transitions.
  • SOFT, SECURE, FIT: The newly engineered mesh and 3D Fit Print practically disappears on your foot with strategically placed stretch and structure.
SaleBestseller No. 4
ASICS Men's Gel-Venture 7 Running Shoes, 12M, Black/Sheet Rock
  • The GEL-Venture® 7 running shoe gives you the edge you want on every run with its lightweight construction, assured support, and easy responsiveness that you will feel mile after mile.
  • Predecessor: GEL-Venture 6.
  • Support Type: Neutral to underpronation (supination).
  • Cushioning: Lightweight, flexible response.
  • Surface: Trail. Differential: Not provided. Durable mesh and synthetic upper materials. Plush tongue and collar. Breathable fabric lining offers a great in-shoe feel. Removable foam insole for added underfoot support and comfort. Rearfoot GEL® cushioning system absorbs impacting shock and promotes a smoother transition to midstance. Trail-specific outsole features reversed lugs for optimal uphill and downhill traction on varied terrain. Highly durable AHAR® rubber outsole. Imported.
Bestseller No. 5
ASICS Men's Gel-Kayano 27 Running Shoes, 10.5M, Sheet Rock/Magnetic Blue
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
SaleBestseller No. 6
ASICS Women's Gel-Venture 7 Trail Running Shoes, 8.5M, Sheet Rock/ICE Mint
  • Durable uppers crafted from synthetic leather and breathable mesh
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SaleBestseller No. 7
Brooks Ghost 12 Running Shoe Black/Grey/Stellar 11 D (M)
  • THIS SHOE IS FOR: Neutral runners looking for a lightweight shoe and a smooth ride without sacrificing cushioning. Whether you’re a Ghost loyalist or are lacing one up for the first time, you’ll find plenty to like.
  • SUPPORT AND CUSHION: The neutral support type provides high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 11
  • BALANCED, SOFT CUSHIONING: BioMoGo DNA and DNA LOFT cushioning work together to provide a just-right softness underfoot without losing responsiveness and durability - yet it feels lighter than ever.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our Segmented Crash Pad - an integrated system of shock absorbers - will cushion every step and stride for smooth heel-to-toe transitions.
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Bestseller No. 8
New Balance Men's Fresh Foam Roav V1 Sneaker, Black/Light Aluminum, 12 M US
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Bestseller No. 9
Nike Men's Downshifter 9 Running Shoe, black/white - anthracite - cool grey, 11.5 Regular US
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Bestseller No. 10
ASICS Women's Gel-Kayano 27 Running Shoes, 8.5M, Techno Cyan/Sunrise RED
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
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Brooks Levitate with DNA AMP Delivers Infinite Energy

New DNA AMP Midsole Technology Provides the Most Energy Return of Leading Performance Running
September 20, 2017 12:01 AM Eastern Daylight Time
SEATTLE–(BUSINESS WIRE)–Based on seven years of Run Signature research, Brooks Running is launching the all new Levitate with DNA AMP—a shoe engineered to provide the most energy return of leading performance running shoes. The springy and responsive Brooks Levitate is available for pre-order beginning today at http://www.brooksrunning.com/en_us/brooks-levitate-running-shoes.html and will be available worldwide Sept. 30.

“We’re pushing the limits of energy return with the new Brooks Levitate and are excited to unveil a shoe that has been engineered from the ground up to provide runners with an infinitely energetic experience,” said Carson Caprara, director of global product line management, Brooks Running. “The Brooks Levitate features our revolutionary new DNA AMP midsole technology that releases energy straight back to the runner, making the experience so fun they might feel like running forever.”

The Brooks Levitate is the first shoe to feature the company’s exclusive DNA AMP midsole. Created in partnership with BASF, DNA AMP is a brand new polyurethane (PU)-based cushioning system strategically engineered to provide unparalleled energy return. The foundation of DNA AMP is a PU foam that naturally expands, returning energy as force is applied. To deliver an amplified experience, Brooks encased the foam in a thermoplastic polyurethane (TPU) skin that resists horizontal expansion to deliver energy directly back to the runner. The result is an engineered compound that provides exceptional energy return as well as an eye-catching chrome-like finish that feels as great underfoot as it looks.

To add to the energizing experience of the shoe, the Brooks Levitate features an integrated Fit Knit upper that comfortably accommodates a runner’s foot as it moves and expands. Brooks Fit Knit utilizes a circular knit process to create a precisely engineered upper that provides breathability where desired and structure where needed. A flexible, arrow-point pattern on the outsole of the shoe helps runners move quickly from heel to toe, without losing energy.

The Brooks Levitate with DNA AMP will be available for $150 in two colors for women and two colors for men. Additional details about the shoe can be found HERE.

About Brooks Running Company
Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information or follow us on Twitter (@brooksrunning) and Facebook (www.Facebook.com/brooksrunning).

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Brooks Ghost 13 Grey/Blackened Pearl/Purple 8.5 B (M)
  • THIS SHOE IS FOR: The Ghost 13 is for runners looking for a reliable shoe that's soft and smooth. The Ghost 13 offers improved transitions for zero distractions so you can focus more on what matters most: your run.
  • SUPPORT AND CUSHION: The neutral support type provideds high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 12
  • BALANCED, SOFT CUSHIONING: BioMoGo DNA and DNA LOFT cushioning work together to provide a just-right softness underfoot without losing responsiveness and durability - yet it feels lighter than ever.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our Segmented Crash Pad - an integrated system of shock absorbers - will cushion every step and stride for smooth heel-to-toe transitions.
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Bestseller No. 2
Brooks Women's Adrenaline GTS 21, Black/Raspberry, 7.5 Medium
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Brooks Women's Adrenaline GTS 20, Grey/Pale Peach/White, 9 Medium
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  • SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Adrenaline GTS 19
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Brooks Women's Glycerin 18, Black/Blue, 8.5 Medium
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Bestseller No. 5
Brooks Men's Adrenaline GTS 21, Grey/Blue, 11 Medium
  • THIS SHOE IS FOR: Runners looking for a supportive shoe that's soft and smooth, the Adrenaline GTS 21 offers an improved ride and reliable support for however your body moves so you can forget the shoes and enjoy the run.
  • SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Adrenaline GTS 20
  • BALANCED, SOFT CUSHIONING: The DNA LOFT Crash Pad cushions each footfall and works with BioMoGo DNA to adapt to your every stride.
  • MODERNIZED FIT: A streamlined, engineered mesh upper with 3D Fit Print offers the structure and proven fit the Adrenaline is known for-without excess bulk.
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SaleBestseller No. 6
Brooks Men's Ghost 12, Black/Pearl/Oyster, 10 D
  • THIS SHOE IS FOR: Neutral runners looking for a lightweight shoe and a smooth ride without sacrificing cushioning. Whether you’re a Ghost loyalist or are lacing one up for the first time, you’ll find plenty to like.
  • SUPPORT AND CUSHION: The neutral support type provides high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 11
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Brooks Revel 3 Running Shoe Primer/Ebony/Black 10 D (M)
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  • WEAR TESTERS SAY: "Shoe feels great. It’s got a nice smooth ride with the right amount of cushioning. Shoe feels pretty light."
SaleBestseller No. 8
Brooks Men's Adrenaline GTS 20, Grey/Blue, 11 Medium
  • THIS SHOE IS FOR: Runners who need a perfect blend of support, cushion, flexibility, and reliability. The modernized, streamlined design satisfies runners who crave a low-profile look.
  • SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Adrenaline GTS 19
  • BALANCED, SOFT CUSHIONING: The DNA LOFT Crash Pad cushions each footfall and works with BioMoGo DNA to adapt to your every stride.
  • MODERNIZED FIT: A new streamlined, engineered mesh upper with 3D Fit Print offers the structure and proven fit the Adrenaline is known for-without excess bulk.
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: We've shifted our focus beyond the feet to the most injury-prone part of a runner’s body: the knees. GuideRails keep you moving comfortably by keeping excess movement in check.
SaleBestseller No. 9
Brooks Mens Levitate 4 Running Shoe - Black/Gold - D - 11.5
  • THIS SHOE IS FOR: The Levitate 4 is perfect for runners who want a shoe that helps them by giving energy back with each step, the Levitate 4's DNA AMP is now 20% lighter so our highest energy return foam is better than ever.
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  • WEAR TESTERS SAY: “ I loved the energy I felt when running in these. Great cushion and ride.”
SaleBestseller No. 10
Brooks Ravenna 11 Majolica/Navy/Desert 7.5
  • THIS SHOE IS FOR: The Ravenna 11 is perfect for runners who want a lightweight, supportive shoe that straddles the line between training and racing.
  • SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing a lightweight, flexible and responsive cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ravenna 10
  • FAST CUSHIONING: BioMoGo DNA midsole cushioning and rebounding rubber deliver comfort without adding extra weight - perfect for days when you’re working on your speed.
  • HOLISTIC SUPPORT: We've shifted our focus beyond the feet to the most injury-prone part of a runner's body: the knees. GuideRails support keeps you moving comfortably by keeping excess movement in check.
  • QUICK TRANSITIONS: The Midfoot Transition Zone is shaped to go from heel to toe quickly.

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‘Minimal’ shoes may reduce running injuries

Press Release:

Runners who wear trainers with no cushioning and land on the ball of their foot rather than the heel put significantly less demand on their bodies, new research suggests.

Researchers compared how quickly the force acts when runners’ feet hit the ground — known as the loading rate — which has been shown to influence running injury risk.

The study of 29 runners found significantly lower loading rates for those who wore so-called minimal trainers and landed on the ball of their foot, compared to people in normal running shoes, regardless of whether the latter landed on the heel or ball of the foot.

Lead author Dr Hannah Rice, of the University of Exeter, said: “So many people use running as a means of reducing the risk of chronic diseases, but about three quarters of runners typically get injured in a year.

“Footwear is easily modifiable but many runners are misguided when it comes to buying new trainers. “This research shows that running in minimal shoes and landing on the balls of your feet reduces loading rates and may therefore reduce the risk of injury.”

Running continues to grow in popularity, and research aimed at reducing the high incidence of running-related injuries has been ongoing for decades — but injury rates have not fallen.

Modern-day runners in cushioned footwear tend to land on their heel — known as a “rearfoot strike” — while those who run in the natural barefoot state are more likely to land on the ball of their foot – a “forefoot strike”.

Rearfoot strike runners experience an abrupt vertical impact force each time the foot lands on the ground. This impact force is often missing when running with a forefoot strike, but previous research has shown that forward/backwards and sideways forces can be higher with a forefoot strike, meaning the total force is similar.

Total force seems to be similar between foot strikes if wearing modern, cushioned trainers.

Dr Rice said: “This seems to suggest that, for runners in traditional, cushioned running shoes, foot strike pattern may not matter for injury risk.

“However, we suspected that the same may not be true of runners who regularly use minimal shoes, which don’t have the cushioning provided by traditional running shoes.

“Our research tells us that becoming accustomed to running with a forefoot strike in shoes that lack cushioning promotes a landing with the lowest loading rates, and this may be beneficial in reducing the risk of injury”

Any transition to new footwear or to a different foot strike pattern should be undertaken gradually, and with guidance.

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Xero Shoes Prio - Men's Minimalist Barefoot Trail and Road Running Shoe - Fitness, Athletic Zero Drop Sneaker Black
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  • FeelTrue sole gives you great traction, protection, and the stimulation and feedback your feet and brain want.
  • IMPORTANT SIZING NOTE: As of August 20, 2019 the Prio was resized to fit "true to size." We recommend ordering your typical shoe size. Of course, if this isn't correct, you can exchange it for the right size.
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  • The purpose of minimalist shoes is to give our feet maximum amount of freedom to move and function as if we are walking barefoot.
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Merrell Men's Vapor Glove 3 Sneaker, Black/Silver, 10 M US
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New study by running experts: Don’t change your stride

Press release:

USA Track and Field consultant Iain Hunter and U.S. Olympian Jared Ward have a message for runners: Don’t mess with your stride.

A new study by the duo of BYU professors finds the stride length people naturally choose is the best for them, whether they are experienced or inexperienced runners. That means whatever shape you are in — marathon warrior or weekend jogger — stick with what you’re doing.

“Don’t worry about changing your stride length,” said Hunter, a professor of exercise science at BYU. “You should just leave it alone or you’re going to use more energy in the end.”

The study, published in the International Journal of Exercise Science, measured the energy use of 33 runners while carrying out various strides during a 20-minute run. Of those runners, 19 were experienced runners (meaning they averaged at least 20 miles a week) while 14 were inexperienced runners (people who have never run more than 5 miles in a week).

During their runs participants used five different stride lengths: their natural stride, and then strides of plus and minus 8 and 16 percent of their normal stride. Subjects maintained the adjusted strides thanks to the assistance of a computer-based metronome, which beeped each time their foot should’ve hit the treadmill. Meanwhile, researchers measured the energy output of the runners with masks that recorded the amount of oxygen used.

The results found both the experienced and the inexperienced runners were most efficient when they were using their preferred stride. Thus, athletes and coaches don’t need to alter a runner’s stride length when economy is the main concern.

“Just let it happen; it doesn’t need to be coached,” Hunter said. “Your body is your best coach for stride length.”

Hunter and Ward would know — both are experienced runners and both have trained and researched high-level distance runners for years. Ward, of course, finished 6th in the marathon at the 2016 Olympics and recently finished in the top 10 of the 2017 Boston Marathon.

Ward, an adjunct faculty in the BYU statistics department, said the takeaway is similar to that of elite runners: Be very careful if you’re trying to alter your stride if efficiency is your main concern.

“Many people are advocating for various ‘optimal’ running forms, but this study shows even novice runners shouldn’t try to run any different than their body naturally does,” he said. “Enjoy running and worry less about what things look like.”

Hunter’s expertise has led him to carry out biomechanical analyses for USA Track and Field for the past 14 years. He is headed to London this August with Team USA for the World Championships, where he will help film and analyze U.S. athletes during competitions.

Kelly Lee, a BYU undergraduate, and James Tracy, a former BYU steeplechase athlete and a current grad student, were also coauthors on the paper.

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  • 304 Pages - 05/26/2020 (Publication Date) - Riverhead Books (Publisher)
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Older Yet Faster: The Secret to Running Fast and Injury Free
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  • English (Publication Language)
  • 231 Pages - 03/26/2020 (Publication Date) - Older Yet Faster Publications Pty, Limited (Publisher)
SaleBestseller No. 9
Run Better: How To Improve Your Running Technique and Prevent Injury
  • GREYSTONE
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Runner's World
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