New ASICS DYNABLAST™ adds some fun to every run

Press release:

· Latest addition to the popular BLAST BEYOND series offers outstanding performance and protection alongside a faster, lighter, bouncier ride

· With more people running than ever before [1] , ASICS newest addition to the BLAST BEYOND series helps put a spring in the step of a new generation of runners.

[28th August 2020 – KOBE, JAPAN] – The DYNABLAST™ is a performance shoe offering runners a faster, lighter, bouncier ride. Based on ASICS’ trademark human-centric design, it is made for anyone looking to add some fun to their run and put an extra spring in their step.

The launch of the DYNABLAST™ comes at a time when more people than ever are falling in love with running. Inspired by the need to escape the challenges of life during the ongoing COVID-19 pandemic, more people are clocking up more strides, more often. Fitness-tracking app, ASICS Runkeeper™, continues to see increases with users – with a 113% increase in registrations globally year to date vs the same time period in 2019, while, according to ASICS’ own research [i] in 12 countries, 73% of runners globally now say exercise is something they look forward to during the week. With 66%, saying that running is the best form of physical exercise that they can do right now.

Following on from the successful launch of the NOVABLAST™ running shoe, ASICS have answered the call of runners, by adding another shoe to the range, the DYNABLAST™. As the latest addition, the DYNABLAST™ features FLYTEFOAM™ Blast technology in

in the midsole for a lightweight, responsive feel. Underfoot cut-outs in the outsole also work with the midsole foam to put extra bounce into every stride. With its fast, bouncy, energetic feel, the DYNABLAST™ is a recommended shoe for a new generation of runners who look forward to their runs as a fun, uplifting experience.

Elsewhere, an engineered mesh upper increases breathability and creates a “barely there” feel, while the knit upper provides a comfortable fit and outstanding support without the bulkiness of stitched or welded overlays.

Kenichi Harano, Executive Officer and Senior General Manager at ASICS Institute of Sport Science, said: “ASICS was founded on a mission to help everyone achieve a sound body in a sound body through movement. With people increasingly using running to alleviate the pressures of life right now, that mission has never been more important. We’re committed to meeting runners’ changing needs both during this pandemic and beyond. The DYNABLAST™ is one of the many ways we are delivering the experiences and products we know runners want, helping the world keep on running.”

As well as improving and introducing new shoes that aim to elevate the running experience, ASICS have designed an app that turns the rhythm of a run into a track in real-time called the ASICS Run Mixer. The app works best with the ASICS BLAST family range of shoes and enhances the joy and fun of running by creating bespoke track based on a runners very own running rhythm. The rhythms generated can be shared and runners can challenge one another to produce something even better. Runners can download the app for free from the App Store or Google Play.

ASICS DYNABLAST will be available globally for men and women from ASICS retail, online stores and specialist running outlets from 28 August 2020 at an RRP of $100. Visit www.ASICS.com and video [ASICS DYNABLAST™ ] for more information.

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Which Running Shoes for Anterior Compartment Syndrome?

Anterior compartment syndrome or chronic exertional compartment syndrome is a problem with the muscle on the front of the leg (the anterior tibial muscle or tibialis anterior muscle) trying to expand during exercise when the fascia around the muscle is too tight and the muscle can not expand. This can become painful and is one of the causes of that term, “shin splints”.

The treatment options in the past were often limited and a surgical release of the tight fascia around the muscle was usually the better definitive treatment.

However, we now have this study on anterior compartment syndrome that shows it is good option to change from heel striking to forefoot striking to help this condition. From all reports it works pretty well and the rationale for it is sound. While this might be a good idea for anterior compartment syndrome, it would not be a good idea for other types of running injuries such as achilles tendon issues. The transition from rearfoot or heel striking to a midfoot or forefoot strike pattern needs to be slow to allow for the tissues to adapt to the loads.

What running shoes should be used for anterior compartment syndrome?

There is no specific shoes for runners with anterior compartment syndrome. There will be many personal preferences here, but it comes down to does the shoe allow or facilitate forefoot striking? A lower drop shoe will help with that. Less cushioning under the heel will help do that. The type or model of shoe is not particularly important in this case, its the running technique and the touch down angle that is important. That can be achieved in any type of running shoe.

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List of approved competition shoes published

Press Release:

World Athletics has today published the list of approved competition shoes, following the amendments to Rule 5 of the Technical Rules announced on 28 July 2020.

The list has been compiled following introduction of the requirement on 31 January 2020 that any new shoe that an athlete proposes to wear in international competitions needed to be assessed by World Athletics.

The list does not contain every shoe ever worn by an athlete but it does include some older models of shoes that manufacturers sent to World Athletics for assessment by its independent expert. The position with older shoes that are not on the list is that they still need to comply with the rule going forward. The athlete, or their representative, will need to ensure their older shoe complies with Rule 5.13 in terms of the maximum sole thicknesses for their specified event and any inserted plate or blade, including spike plates if relevant.

Under Rule 5 of the Technical Rules, athletes (or their representative) have the responsibility to provide World Athletics with specifications of the new shoes the athlete proposes to wear in competition. World Athletics accepts shoe specification and samples submitted by manufacturers for further examination.

If there is doubt about a shoe (particularly shoes that no other athlete has) then athletes, officials and meeting organisers should first refer to the approved list.

If the competition referee has a reasonable suspicion that a shoe worn by an athlete might not comply with the rules then at the conclusion of the competition the referee may request the shoe be handed over for further investigation by World Athletics.

The list of approved shoes will be updated regularly to reflect any new information received.

“Transitioning rules is never easy but is significantly harder with the current pandemic and the challenges we all face in staging, competing and providing kit and equipment during this time. We will continue to communicate, clarify and explain the rules and would like to thank our athletes, Member Federations, meeting organisers, shoe companies and technical officials for working with us to ensure the rules are understood and adhered to and, when this is not possible, that we resolve issues quickly, consistently and compassionately within the framework of the rules,” said World Athletics CEO, Jon Ridgeon.

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Mizuno Reveals New Footwear Technology Innovation

Press Release:

MIZUNO ENERZY was created with the purpose of improving the performance benefits of Mizuno footwear through new advanced materials, delivering greater rebound and increased softness. Athletes will now be able to retain more of the energy they put in without sacrificing on overall comfort.
“We recognize not only what athletes want, but also require in their training – no matter their sport. We know performance, energy return and comfort are all equally important, so we are constantly engineering new technologies aided to support this,” said Tomohiro Ota, Chief Marketing Officer, Mizuno USA. “This is why, as a brand, we work extremely hard to constantly create high-quality sports gear and remain dedicated to finding new ways to enhance athlete’s capabilities by staying at the forefront of sports innovation to deliver the most premium performance materials in the market.”
Athletes will be able to experience the difference MIZUNO ENERZY offers in two different iterations, MIZUNO ENERZY(FOAM) and MIZUNO ENERZY CORE. Each iteration has been engineered to provide athletes with enhanced performance capabilities through the unique features offered in the form of its versatility to change shape and increased rebound potential.
MIZUNO ENERZY will be used in footwear products across multiple Mizuno sporting categories. The first introduction of MIZUNO ENERZY will be available in July 2020 in “THE MIZUNO ENERZY” signature shoe, which will provide the softest cushion and highest energy return ratio in Mizuno history.
“THE MIZUNO ENERZY” will be available to purchase on July 1st in a limited quantity of three hundred pairs at www.MizunoUSA.com.

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Causes of Higher Risk of Stress Fractures in Female Runners

Press Release:

PHILADELPHIA – Running is one of the most popular forms of exercise, enjoyed by a broad range of age groups and skill levels.  More women are running recreationally compared to men; specifically 54% of runners are female as indicated by a 2018 National Runner Survey. Women, however, are at least twice as likely as men to develop stress fractures, an injury that impacts around 20% of runners. However, information is still lacking on how to best prevent and treat stress fractures in women. New pilot research from Jefferson suggests physiological factors that could be included in routine screening for stress fracture risk, as well as changes in training approach to aid in prevention.

The researchers examined physiological differences that might contribute to increased risk of stress fractures in a study published in Sports Healthand also surveyed women’s perception of risk and behaviors that contribute to stress fractures in a separate study published in Physical Therapy in Sport

“Most of the literature focuses on elite runners or athletes,” says Therese Johnston, PT, PhD, MBA, Professor in the Department of Physical Therapy and first author of both studies. “It was important for us to capture the regular or average female runner in these studies, and the main goal was to see how we can prevent a first or subsequent fracture.”

Both studies surveyed the same group of 40 female recreational runners, age 18-65 years. 20 women had a history of running-related stress fractures, and they were matched according to age and running abilities with 20 women with no history of stress fractures. The two studies aimed to assess what contributed to risk of stress fractures, from the physiological, such as – bone structure and density, muscle mass, hormonal status, to ones influenced by training routine, such as training intensity, nutrition, insufficient strengthening, and ignoring pain.

“This mixed methods approach provides a richer context and a more detailed picture of the practices and risks that contribute to stress fractures in every-day women runners,” says Jeremy Close, MD, associate professor in family and sports medicine and one of the lead authors on the research. “It also tells us how perceived risk informs physiological risk.”

For the study focused on physiological factors, the subjects underwent a comprehensive blood panel that examined levels of hormones like estradiol and testosterone, vitamins and minerals important for bone health such as vitamin D and calcium, and bone markers. They also underwent dual energy x-ray absorptiometry (DXA) to test for bone mineral density. The researchers found that while there was no difference in estradiol hormone levels between the two groups, women who had a stress fracture history reported menstrual changes or irregular periods as a result of their training, or during peak training times. The blood panel also examined markers for bone formation and resorption, and pointed to increased bone turnover in the group of women with stress fractures. They also found through the DXA testing that women with a history of stress fractures had lower hip bone mineral density compared to women with no history of stress fractures, indicating decreased bone strength that could increase risk of injury.

“DXA for bone density and blood testing for bone markers are not routinely performed in this population – they are usually reserved for post-menopausal women – so we may be missing important clinical indicators for stress fractures in these women,” says Dr. Johnston. “While the link between menstrual changes and bone strength is unclear, our findings also indicate that asking female runners about any menstrual irregularities during heavier training times is important during routine screening.”

For the study investigating women’s self-perception of risk, interviews were conducted with the goals of finding out which factors women thought were associated with stress fractures or maintaining bone health while running. Several themes emerged from these interviews. Specifically, compared to women without stress fractures, women with histories of stress fractures had increased their training load more quickly. Also, while they knew of the importance of nutrition and strengthening exercises, women with a history of stress fracture more often reported not having or making the time for a balanced diet and proper cross-training to complement their running regimen.

Finally, women in this group reported pushing through the pain and running despite an injury more often than those without stress fracture. “In the interviews, it sounded like these women had trouble knowing which pain was normal, and which pain was abnormal. They also reported not always receiving appropriate guidance from healthcare providers on how to progress running safely,” says Dr. Johnston.

“It is clear that there needs to be more guidance from healthcare providers for woman runners on how to prevent stress fractures” says Dr. Close. “It can be very frustrating for these women who are on a path to wellness, but are impeded by an injury that can take several months to heal. If they don’t have the proper guidance on how to return to running safely, they risk a second injury.”

“We hope that our findings will encourage more thorough and routine screening in women runners for bone density and strength,” says Dr. Johnston, “as well as a comprehensive education plan on how to balance running with cross-training, and how to interpret pain cues from the body, to help women differentiate between normal aches and pains and indicators of a serious injury.”

Dr. Johnston plans to continue this research by studying women with acute stress fractures as they start running again, in order to identify factors related to successful or unsuccessful return to running following a stress fracture. The study will include Dr. Close as well as Marc Harwood, MD, service chief in the department of non-operative sports medicine at Rothman Orthopaedic Institute.

The work was funded by the Thomas Jefferson University Office of the Provost. The authors report no conflict of interest

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Jupiter Foot Sleeve (Pair) with Compression Wrap, Ankle Brace For Arch, Ankle Support, Football, Basketball, Volleyball, Running, For Sprained Foot, Tendonitis, Plantar Fasciitis…
  • SPEED UP PAIN RELIDF: Improve blood circulation, eases pain from heel spurs, achilles heel, plantar fasciitis, stress fracture, edema, splint, and other foot discomfort, swelling caused by long hour standing .
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Bestseller No. 2
Vive Post Op Shoe - Lightweight Medical Walking Boot with Adjustable Strap - Orthopedic Recovery Cast Shoe for Post Surgery, Fractured Foot, Injured Toes, Stress Fracture, Sprains - Left or Right Foot
  • BEFORE YOU BUY: Please refer to the sizing chart if unsure of fit. Note: extra space between your toes and shoe is ideal (this design protects your toes). Size: US Men’s 7.5 - 8.5, Women’s 7 - 8.
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  • NONSKID ROCKER SOLE: Non-skid tread provides extra stability while walking following surgery. The rigid rocker sole supports the arch and relieves pain and pressure on the forefoot and heel.
  • LIGHTWEIGHT SQUARE TOE DESIGN: Lightweight post op shoe has a comfortable, wide square toe box to act as a bumper to protect your toes and provide additional room for bandages.
Bestseller No. 3
Brace Direct Post Op Recovery Shoe - Adjustable Medical Walking Shoe for Post Surgery or Operation Support, Broken Foot, Stress Fractures, Bunions, or Hammer Toe for Left or Right Foot
  • ✅ ENHANCED COMFORT FOR FOOT SURGERY RECOVERY: Specifically designed for post-operative foot care, ensuring comfort and support after surgery.
  • ✅ IDEAL FOR BROKEN TOE HEALING: Our shoe provides optimal protection and space for healing broken toes, with a focus on comfort and mobility.
  • ✅ ADJUSTABLE FIT FOR BOTH FEET: Suitable for both left and right foot use, this shoe features adjustable straps to accommodate swelling and bandaging.
  • ✅ ROCKER BOTTOM FOR NATURAL WALKING: Encourages a more natural gait, offering an alternative to traditional walking boots for post-surgical mobility.
  • ✅ PERFECT FIT PROMISE: Visit Brace.Direct (an American Owned Company) to schedule an appointment with a medical professional for a free video fitting and adjustment session to achieve the perfect fit.
Bestseller No. 4
BraceAbility Closed Toe Medical Walking Shoe - Lightweight Broken Toe Cast Boot, Fractured Foot Brace for Metatarsal Stress Fracture, Post-op Bunion, Hammertoe Recovery - For Men or Women (M)
  • To find your perfect fit, please refer to the second image (our size chart) for accurate sizing; this closed-toe surgical shoe for foot fractures is available in a range of adjustable sizes for adult men and women on the right or left foot
  • This medical shoe offers excellent protection for your toes, foot, ankle, or leg during the post-op recovery process; boot for foot injury features closed-toe design to effectively keep your cast or bandages dry and free from dirt
  • Shield your foot from further injury, infection, or discomfort. Featuring a spacious, closed square-toe box, our post op surgical shoe provides room for swelling, bandages, socks, and casts; protects your foot against further injury or discomfort
  • The non-skid tread on the sole enhances stability following surgery, perfect for safe walking indoors or out; the rigid rocker sole supports and encourages a natural gait, effectively reducing plantar pressure, forefoot pain, and heel discomfort
  • Designed for versatile and custom use for both men and women, this lightweight surgical walking boot can be used on either the right or left foot; medical-grade, durable construction and adjustable straps ensure a secure and comfortable fit
Bestseller No. 5
United Ortho Short Air Cam Walker Fracture Boot, Small, Black
  • BEFORE PURCHASING please view our sizing chart (second image). Size Small fits men’s 4.5-6.5 and women’s 6-8 shoe size. Size Small weighs 2.0 pounds and can be worn on the left or right foot
  • USER GUIDE included in each boot for proper application. Please follow the steps provided for ideal fit and comfort
  • PROMOTES NATURAL WALKING with rocker sole and shock-absorbing insole promote more natural walking during use
  • STURDY plastic molded uprights with steel reinforcement provides increased durability. customer satisfaction is ingrained in our culture
  • CAM WALKER BOOT can be used for acute ankle sprains, soft tissue injuries, stable lower leg, foot and ankle fractures and post-operative use
Bestseller No. 6
Stress Fracture: A Memoir of Psychosis
  • Meissner, Tara (Author)
  • English (Publication Language)
  • 270 Pages - 06/22/2014 (Publication Date) - Tara Meissner (Publisher)
Bestseller No. 7
BraceAbility Post-op Shoe for Broken Foot or Toes | Medical/Surgical Walking Boot Cast, Stress Fracture Brace & Orthopedic Sandal with Hard Sole (MEDIUM - FEMALE)
  • BEFORE YOU BUY: Please view our sizing chart (the 2nd image above). This table shows size conversions between men's, women's, and big kid's shoes. When selecting your size, choose the corresponding male or female version accordingly. Can be worn on your right or left foot.
  • ROCKER SOLE & NON-SKID TREAD: Non-slip traction on the rubber sole provides extra stability after surgeries for broken toes, bunions, hammer toes, Plantar fasciitis, etc. The rigid rocker bottom supports the arch and relieves pain and pressure on the forefoot and heel for a more natural step.
  • INNOVATIVE STRAPPING & SQUARE-TOE DESIGN: Providing a safe and secure fit, three adjustable medical-grade straps easily accommodate banfdaging and swelling. A square toe box acts as a bumper to protect the toes.
  • COMFORTABLE IMMOBILIZATION: Semi-open style and airflow-friendly material provides enhanced breathability for all-day comfort during rehabilitation. The lightweight, orthopedic foam insole provides cushioning and shock absorption for a quick recovery.
  • POST SURGICAL PROTECTION: Keeping dressings, bandages, and casts dry and clean, this post op shoe provides excellent support and protection after an injury or surgery on the toe, foot, ankle or leg.
Bestseller No. 8
Cold & Hot Therapy Wrap, Reusable Gel Pack for Pain Relief. Great for Sprains, Muscle Pain, Bruises, Injuries, Etc. (Foot, Arm, Elbow, Ankle).
  • The BODYPROX Hot & Cold Therapy Wrap is a two in one therapeutic wrap that offers the healing properties of heat and ice. Great to use before and after injuries or to manage the discomfort of chronic pain!
  • The gel pack measures 4.4” x 7.5” in size, and will stay flexible even when frozen. Its versatile wrap makes it the perfect ice pack for hand, wrist, or foot pain, or wherever you feel discomfort.
  • The BODYPROX Hot & Cold Therapy Wrap has a soft gel pack that will retain its temperature for approximately 20-25 minutes. The wrap has Velcro straps that are helpful for hands-free use. Wrap it tighter to apply compression to the area!
  • Icing is most beneficial to use after a sudden injury. It will help reduce swelling and relieve pain by numbing the area. Heating is great for chronic pain! If you are experiencing tight or sore muscles, applying heat will help relax the area, soothing discomfort.
  • It is important to limit the usage of either technique to 15-20 minutes, as recommended by professionals.
Bestseller No. 9
MARS WELLNESS Metatarsal Compression Arch Support Sleeve - Cushioned Gel Foot Sleeves - Flat Feet, Plantar Fasciitis, Foot Pain Relief, Heel Spurs - One Size Fits All - 1 Pair
  • PAIN RELIEF - The Mars Wellness compression arch support sleeves are great for flat feet, arch support, heel spurs, and plantar fasciitis.
  • LOW PROFILE - The Mars Wellness planter fasciitis gel support sleeves are thin enough and low profile so as to be worn in all kinds of footwear without that bulky feeling.
  • ONE SIZE - The Mars Wellness Gel Arch support sleeves are designed with a nylon-spandex blended fabric so as to accommodate all sizes, men or women. No need to find your size.
  • SUPREME COMFORT - Our arch support sleeves are designed with a sweat absorbent and skin friendly fabric. This absorbs sweat as well as shock and pressure. Washable and reusable.
  • NO RISK - Here at Mars Wellness we stand behind all our products allowing you the customer to purchase with confidence.
Bestseller No. 10
Stress Fracture (Dub Walker Book 1)
  • Amazon Kindle Edition
  • Lyle, D.P. (Author)
  • English (Publication Language)
  • 245 Pages - 01/26/2020 (Publication Date) - Suspense Publishing (Publisher)

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Global Leader In Recovery Footwear, OOFOS, Accepts The American Podiatric Medical Association Seal Of Acceptance Across All Products

The Seal of Acceptance Further Establishes the Brand as a Leader and Innovator in the Footwear Industry

Press Release:

BRAINTREE, Mass., Aug. 11, 2020 /PRNewswire/ — OOFOS, the global leader in recovery footwear, announces today its full line of products has earned the American Podiatric Medical Association (APMA) Seal of Acceptance, further solidifying them as a pioneer and leader within the recovery footwear category.

The APMA Seal of Acceptance Program recognizes products that have been found to be beneficial to foot health and of significant value when used consistently in a daily foot care program. OOFOS’ full collection is among these products, as all OOFOS styles were found by the committee to promote good foot health, further establishing the therapeutic and health benefits of the brand’s shoes. In receiving the Seal of Acceptance from the APMA, customers and physicians alike are assured that upon purchasing a pair of shoes from OOFOS, they are receiving a product that is of exceptional quality and is manufactured with the consumer’s comfort and well-being in mind.

“This is a huge moment for our brand. It reinforces prior research findings and the benefits of our unique foam technology, which is designed specifically for relief and recovery,” says Steve Gallo, President of OOFOS. “Our mission at OOFOS has always been ‘to make yOO feel better’ and this seal of acceptance by the APMA provides expert validation that our shoes make a difference in the health and wellbeing of our customers day in and day out.”

Made with proprietary OOfoam® technology, OOFOS shoes absorb 37% more impact than traditional foam footwear materials for the perfect blend of cushion and stability, based on a 2018 University of Virginia laboratory study.

The use of the proprietary technology in conjunction with their patented footbed allows the shoes to cradle and support the foot’s arches for more even distribution of pressure across the sole of the foot. The combination has also shown to reduce energy exertion in the ankles by up to 47% when compared to traditional footwear. The APMA committee has further championed this technology through review of the research the brand has done on these footwear components, how the products interact with the human body and the benefits consumers receive compared to traditional footwear.

This seal is just the latest example of how OOFOS is helping yOO recover and feel better with every step. In addition to the APMA Seal of Acceptance, thousands of consumer reviews online rave about the footwear’s positive impact on their lives, including relief of pain due to ailments, bringing comfort to long working hours and maintaining body health for professional athletes. 

“These are the most comfortable slides I’ve ever worn in my life,” says OOFOS brand partner and Pro-Football Hall of Famer, Deion Sanders. This is coming from a dude who is 52, has had three toe surgeries, and is in need of a 4th, these shoes changed the game for me!”

About OOFOS
OOFOS is the global leader in recovery footwear, founded by a team of industry veterans looking to help runners and fitness enthusiasts recover better from their workouts. Made with revolutionary OOfoam™ technology, OOFOS are designed to absorb 37% more impact than traditional footwear. They reduce stress on joints to keep anyone, of any activity level, feeling their best. From professional athletes to casual walkers, OOFOS footwear will make your hard-working feet and body feel better – all you have to do is feel the OO. 

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SaleBestseller No. 1
OOFOS OOahh Slide, Black - Men’s Size 10, Women’s Size 12 - Lightweight Recovery Footwear - Reduces Stress on Feet, Joints & Back - Machine Washable
  • Feel the OO - An evolution of the OOriginal, the OOahh Slide features an agile foam strap for additional support and comfort. Like every OOFOS shoe, it features OOfoam technology & the patented footbed.
  • OOfoam Technology - Our revolutionary OOfoam technology absorbs 37% more impact than traditional footwear foam materials to reduce the stress on your feet, joints & back. Plus, the closed-cell foam is machine washable and designed to minimize odor.
  • Patented Footbed - Our patented footbed cradles and supports arches to reduce energy exertion in the ankles by up to 47% compared to competitors’ footwear. So walking is easier. Recovery is faster. And yOO feel better.
  • Backed by Science - Research shows OOFOS reduce load, decrease compressive forces, and support foot mobility when compared to traditional footwear. As a result, every OOFOS style carries the American Podiatric Medical Association Seal of Acceptance!
  • Made for Recovery - When you’re always on the go, the demand on your joints can translate into fatigue, muscle tightness & pain. At OOFOS, we don’t want to slow you down. Our shoes are designed to help your body work less—so you can do more.
Bestseller No. 2
OOFOS OOriginal Sandal, Black - Men’s Size 11, Women’s Size 13 - Lightweight Recovery Footwear - Reduces Stress on Feet, Joints & Back - Machine Washable
  • Feel the OO - The OOFOS shoe story begins with the OOriginal Sandal. The combination of sleek design and OOfoam recovery technology laid the groundwork for all future OOFOS styles and models.
  • OOfoam Technology - Our revolutionary OOfoam technology absorbs 37% more impact than traditional footwear foam materials to reduce the stress on your feet, joints & back. Plus, the closed-cell foam is machine washable and designed to minimize odor.
  • Patented Footbed - Our patented footbed cradles and supports arches to reduce energy exertion in the ankles by up to 47% compared to competitors’ footwear. So walking is easier. Recovery is faster. And yOO feel better.
  • Backed by Science - Research shows OOFOS reduce load, decrease compressive forces, and support foot mobility when compared to traditional footwear. As a result, every OOFOS style carries the American Podiatric Medical Association Seal of Acceptance!
  • Made for Recovery - When you’re always on the go, the demand on your joints can translate into fatigue, muscle tightness & pain. At OOFOS, we don’t want to slow you down. Our shoes are designed to help your body work less—so you can do more.
Bestseller No. 3
OOFOS OOmg Low Shoe, White & Black - Women’s Size 9.5 - Lightweight Recovery Footwear - Reduces Stress on Feet, Joints & Back - Machine Washable
  • Feel the OO - The OOmg Low Shoe is made of a breathable, four-way stretch mesh fabric, introducing a new level of comfort and convenience into your everyday routine. Like every OOFOS shoe, it features OOfoam technology & the patented footbed.
  • OOfoam Technology - Our revolutionary OOfoam technology absorbs 37% more impact than traditional footwear foams to reduce the stress on your feet, joints & back. Plus, the closed-cell foam is machine washable and designed to minimize odor.
  • Patented Footbed - Our patented footbed cradles and supports arches to reduce energy exertion in the ankles by up to 47% compared to competitors’ footwear. So walking is easier. Recovery is faster. And yOO feel better.
  • Backed by Science - Research shows OOFOS reduce load, decrease compressive forces, and support foot mobility when compared to traditional footwear. As a result, every OOFOS style carries the American Podiatric Medical Association Seal of Acceptance!
  • Made for Recovery - When you’re always on the go, the demand on your joints can translate into fatigue, muscle tightness & pain. At OOFOS, we don’t want to slow you down. Our shoes are designed to help your body work less—so you can do more.
Bestseller No. 4
OOFOS OOlala Luxe Sandal, Neon Rose - Women’s Size 9 - Lightweight Recovery Footwear - Reduces Stress on Feet, Joints & Back - Machine Washable - Hand-Painted Treatment
  • Feel the OO - The OOlala Luxe Sandal includes hand-painted treatments & prints to bring some extra fun and expression to our classically comfortable sandal. Like every OOFOS shoe, it features OOfoam technology & the patented footbed.
  • OOfoam Technology - Our revolutionary OOfoam technology absorbs 37% more impact than traditional footwear foams to reduce the stress on your feet, joints & back. Plus, the closed-cell foam is machine washable and designed to minimize odor.
  • Patented Footbed - Our patented footbed cradles and supports arches to reduce energy exertion in the ankles by up to 47% compared to competitors’ footwear. So walking is easier. Recovery is faster. And yOO feel better.
  • Backed by Science - Research shows OOFOS reduce load, decrease compressive forces, and support foot mobility when compared to traditional footwear. As a result, every OOFOS style carries the American Podiatric Medical Association Seal of Acceptance!
  • Made for Recovery - When you’re always on the go, the demand on your joints can translate into fatigue, muscle tightness & pain. At OOFOS, we don’t want to slow you down. Our shoes are designed to help your body work less—so you can do more.
Bestseller No. 5
OOFOS Ooriginal Sport Sandal, Sport Graphite - Men’s Size 6, Women’s Size 8 - Lightweight Recovery Footwear - Reduces Stress on Feet, Joints & Back - Machine Washable - Hand-Painted Graphics
  • OOfoamTM technology absorbs 37% more impact than traditional footwear
  • Patented footbed design reduces stress on knees, ankles and other joints
  • Closed-cell foam is machine washable and designed to minimize odor
  • Feel the OO Promise - Try any pair for 30 days risk free. If you`re not 100% satisfied, you can send them back at no cost
Bestseller No. 6
OOFOS OOmg Low Shoe, White & Black - Men’s Size 10 - Lightweight Recovery Footwear - Reduces Stress on Feet, Joints & Back - Machine Washable
  • Feel the OO - The OOmg Low Shoe is made of a breathable, four-way stretch mesh fabric, introducing a new level of comfort and convenience into your everyday routine. Like every OOFOS shoe, it features OOfoam technology & the patented footbed.
  • OOfoam Technology - Our revolutionary OOfoam technology absorbs 37% more impact than traditional footwear foams to reduce the stress on your feet, joints & back. Plus, the closed-cell foam is machine washable and designed to minimize odor.
  • Patented Footbed - Our patented footbed cradles and supports arches to reduce energy exertion in the ankles by up to 47% compared to competitors’ footwear. So walking is easier. Recovery is faster. And yOO feel better.
  • Backed by Science - Research shows OOFOS reduce load, decrease compressive forces, and support foot mobility when compared to traditional footwear. As a result, every OOFOS style carries the American Podiatric Medical Association Seal of Acceptance!
  • Made for Recovery - When you’re always on the go, the demand on your joints can translate into fatigue, muscle tightness & pain. At OOFOS, we don’t want to slow you down. Our shoes are designed to help your body work less—so you can do more.
SaleBestseller No. 7
OOFOS OOlala Sandal, Black - Women’s Size 7 - Lightweight Recovery Footwear - Reduces Stress on Feet, Joints & Back - Machine Washable
  • Feel the OO - The OOlala Luxe Sandal includes hand-painted treatments & prints to bring some extra fun and expression to our classically comfortable sandal. Like every OOFOS shoe, it features OOfoam technology & the patented footbed.
  • OOfoam Technology - Our revolutionary OOfoam technology absorbs 37% more impact than traditional footwear foam materials to reduce the stress on your feet, joints & back. Plus, the closed-cell foam is machine washable and designed to minimize odor.
  • Patented Footbed - Our patented footbed cradles and supports arches to reduce energy exertion in the ankles by up to 47% compared to competitors’ footwear. So walking is easier. Recovery is faster. And yOO feel better.
  • Backed by Science - Research shows OOFOS reduce load, decrease compressive forces, and support foot mobility when compared to traditional footwear. As a result, every OOFOS style carries the American Podiatric Medical Association Seal of Acceptance!
  • Made for Recovery - When you’re always on the go, the demand on your joints can translate into fatigue, muscle tightness & pain. At OOFOS, we don’t want to slow you down. Our shoes are designed to help your body work less—so you can do more.
Bestseller No. 8
OOFOS Men's OOmg Fibre Low Athletic Shoe - Black & Gray - Size 11
  • Feel the OO - The OOmg Fibre Low Shoe is made with our Fibreflex fabric, offering a durable yet breathable feel that perfectly molds to the foot. Like every OOFOS shoe, it features OOfoam technology & the patented footbed.
  • OOfoam Technology - Our revolutionary OOfoam technology absorbs 37% more impact than traditional footwear foams to reduce the stress on your feet, joints & back. Plus, the closed-cell foam is machine washable and designed to minimize odor.
  • Patented Footbed - Our patented footbed cradles and supports arches to reduce energy exertion in the ankles by up to 47% compared to competitors’ footwear. So walking is easier. Recovery is faster. And yOO feel better.
  • Backed by Science - Research shows OOFOS reduce load, decrease compressive forces, and support foot mobility when compared to traditional footwear. As a result, every OOFOS style carries the American Podiatric Medical Association Seal of Acceptance!
  • Made for Recovery - When you’re always on the go, the demand on your joints can translate into fatigue, muscle tightness & pain. At OOFOS, we don’t want to slow you down. Our shoes are designed to help your body work less—so you can do more.
Bestseller No. 9
OOFOS OOahh Slide, Plum - Men’s Size 6, Women’s Size 8 - Lightweight Recovery Footwear - Reduces Stress on Feet, Joints & Back - Machine Washable
  • Feel the OO - An evolution of the OOriginal, the OOahh Slide features an agile foam strap for additional support and comfort. Like every OOFOS shoe, it features OOfoam technology & the patented footbed.
  • OOfoam Technology - Our revolutionary OOfoam technology absorbs 37% more impact than traditional footwear foams to reduce the stress on your feet, joints & back. Plus, the closed-cell foam is machine washable and designed to minimize odor.
  • Patented Footbed - Our patented footbed cradles and supports arches to reduce energy exertion in the ankles by up to 47% compared to competitors’ footwear. So walking is easier. Recovery is faster. And yOO feel better.
  • Backed by Science - Research shows OOFOS reduce load, decrease compressive forces, and support foot mobility when compared to traditional footwear. As a result, every OOFOS style carries the American Podiatric Medical Association Seal of Acceptance!
  • Made for Recovery - When you’re always on the go, the demand on your joints can translate into fatigue, muscle tightness & pain. At OOFOS, we don’t want to slow you down. Our shoes are designed to help your body work less—so you can do more.
Bestseller No. 10
OOFOS OOahh Luxe Slide Sandal, Latte - Women’s Size 9 - Lightweight Recovery Footwear - Reduces Stress on Feet, Joints & Back - Machine Washable - Hand-Painted Treatment
  • Feel the OO - The OOahh Luxe Slide Sandal includes hand-painted treatments & prints to bring some extra fun and expression to our classically comfortable slide. Like every OOFOS shoe, it features OOfoam technology & the patented footbed.
  • OOfoam Technology - Our revolutionary OOfoam technology absorbs 37% more impact than traditional footwear foams to reduce the stress on your feet, joints & back. Plus, the closed-cell foam is machine washable and designed to minimize odor.
  • Patented Footbed - Our patented footbed cradles and supports arches to reduce energy exertion in the ankles by up to 47% compared to competitors’ footwear. So walking is easier. Recovery is faster. And yOO feel better.
  • Backed by Science - Research shows OOFOS reduce load, decrease compressive forces, and support foot mobility when compared to traditional footwear. As a result, every OOFOS style carries the American Podiatric Medical Association Seal of Acceptance!
  • Made for Recovery - When you’re always on the go, the demand on your joints can translate into fatigue, muscle tightness & pain. At OOFOS, we don’t want to slow you down. Our shoes are designed to help your body work less—so you can do more.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

ADIDAS Adidas Works With Thousands Of Runners To Create The Revolutionary Adidas Ultraboost 19 – A New Shoe For A New Sport

Press Release:

adidasRunning today unveils the adidas Ultraboost 19, an entirely reimagined and redesigned version of the brand’s iconic leading performance running shoe. adidas designers and product developers worked with thousands of runners from around the world to create the new silhouette, in what was its most ambitious collaboration project ever. The overwhelming feedback from runners was that running is changing, becoming younger and more democratic. With the emergence of city running clubs and fun runs, running is now a sociable sport rather than just something people do on their own. Runners made it clear they wanted a simpler product with fewer pieces but equally high performance. To reflect that, the original adidas Ultraboost was deconstructed and reconstructed from 17 pieces to focus on four key components – Optimized BOOST, Torsion Spring, Primeknit 360 and 3D Heel Frame

  • Optimized BOOST –with 20% more BOOST in the midsole compared to the first-generation adidas Ultraboost, this updated technology brings even more energy return
  • Torsion Spring –a lightweight construction for enhanced support on landing and a snappy transition to propel runners forward
  • Primeknit 360 –feels like a second skin, combining pure comfort with lightweight performance
  • Updated 3D Heel Frame –a stripped-back design cradles the heel, bringing the perfect mix of adaptability and support

Advertisement:

Bestseller No. 1
adidas Women's Ultraboost 1.0 Sneaker, White/White/White, 8
  • Women's running shoes for a responsive ride
  • CAN'T STOP. WON'T STOP: The incredible energy return of adidas BOOST is created by fusing together energy capsules, giving you the power to keep your feet moving
  • ADIDAS PRIMEKNIT: Precision-engineered performance fabric, designed for a versatile and dynamic fit so you can move with freedom
  • STRETCHWEB WITH CONTINENTAL RUBBER OUTSOLE: Stretchweb outsole flexes naturally for an energized ride, and Continental Rubber gives you superior traction; Officially licensed Continental product
  • PARLEY OCEAN PLASTIC: This shoe's upper is made with a yarn which contains at least 50% Parley Ocean Plastic — reimagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean.
Bestseller No. 2
adidas Men's Ultraboost 1.0 Running Shoe, Black/Black/Beam Green, 11
  • Men's running shoes for dominant performance and all-day comfort
  • ADIDAS PRIMEKNIT: Foot-hugging upper that wraps the foot with a supportive fit to enhance movement
  • STRETCHWEB WITH CONTINENTAL RUBBER OUTSOLE: Stretchweb outsole flexes naturally for an energized ride, and Continental Rubber gives you superior traction; Officially licensed Continental product
  • CAN'T STOP. WON'T STOP: The incredible energy return of adidas BOOST is created by fusing together energy capsules, giving you the power to keep your feet moving
  • PARLEY OCEAN PLASTIC: This shoe's upper is made with a yarn which contains at least 50% Parley Ocean Plastic — reimagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean.
Bestseller No. 3
adidas Men's Ultraboost 22 Running Shoe, Black/Black/White, 12
  • Men's high-performance running shoes with a smooth, flexible ride
  • ADIDAS PRIMEKNIT: Foot-hugging upper that wraps the foot with a supportive fit to enhance movement
  • CAN'T STOP. WON'T STOP: The incredible energy return of adidas BOOST is created by fusing together energy capsules, giving you the power to keep your feet moving
  • STRETCHWEB WITH CONTINENTAL RUBBER OUTSOLE: Stretchweb outsole flexes naturally for an energized ride, and Continental Rubber gives you superior traction; Officially licensed Continental product
  • PARLEY OCEAN PLASTIC: This shoe's upper is made with a high-performance yarn which contains at least 50% Parley Ocean Plastic — reimagined plastic waste, intercepted on beaches, coastal communities and shorelines, preventing it from polluting our ocean
SaleBestseller No. 4
adidas Men’s Ultraboost Light Running Shoes (Ultraboost 23) Black/Black/Black 9.5
  • Running shoes with responsive cushioning
  • CAN'T STOP. WON'T STOP: The incredible energy return of adidas BOOST is created by fusing together energy capsules, giving you the power to keep your feet moving
  • ADIDAS PRIMEKNIT: Foot-hugging upper that wraps the foot with a supportive fit to enhance movement
  • BETTER RUBBER: Continental Better Rubber is an innovative, sustainable compound made from 70% natural rubber, 20% virgin rubber and 10% conventional rubber; Officially licensed Continental product
  • PARLEY OCEAN PLASTIC: This shoe's upper is made with a high-performance yarn which contains at least 50% Parley Ocean Plastic — reimagined plastic waste, intercepted on remote islands, beaches, coastal communities preventing it from polluting our ocean.
Bestseller No. 5
adidas Men's Ultraboost 1.0 Running Shoe, Grey/Grey/Black, 11
  • Men's running shoes for dominant performance and all-day comfort
  • ADIDAS PRIMEKNIT: Foot-hugging upper that wraps the foot with a supportive fit to enhance movement
  • STRETCHWEB WITH CONTINENTAL RUBBER OUTSOLE: Stretchweb outsole flexes naturally for an energized ride, and Continental Rubber gives you superior traction; Officially licensed Continental product
  • CAN'T STOP. WON'T STOP: The incredible energy return of adidas BOOST is created by fusing together energy capsules, giving you the power to keep your feet moving
  • PARLEY OCEAN PLASTIC: This shoe's upper is made with a yarn which contains at least 50% Parley Ocean Plastic — reimagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean.
SaleBestseller No. 6
adidas Men’s Ultraboost Light Running Shoes (Ultraboost 23) Black/Black/Black 10
  • Running shoes with responsive cushioning
  • CAN'T STOP. WON'T STOP: The incredible energy return of adidas BOOST is created by fusing together energy capsules, giving you the power to keep your feet moving
  • ADIDAS PRIMEKNIT: Foot-hugging upper that wraps the foot with a supportive fit to enhance movement
  • BETTER RUBBER: Continental Better Rubber is an innovative, sustainable compound made from 70% natural rubber, 20% virgin rubber and 10% conventional rubber; Officially licensed Continental product
  • PARLEY OCEAN PLASTIC: This shoe's upper is made with a high-performance yarn which contains at least 50% Parley Ocean Plastic — reimagined plastic waste, intercepted on remote islands, beaches, coastal communities preventing it from polluting our ocean.
Bestseller No. 8
adidas Men's Ultraboost-21 Running Shoe, Black/Black/Grey, 4.5
  • Men's Ultraboost shoes for an energized run
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  • Midfoot cage and heel counter for support; Boost midsole for a responsive feel
  • Stretchweb outsole flexes naturally for an energized ride; Continental Rubber gives you superior traction
  • This product is made with Primeblue, a high-performance recycled material made in part with Parley Ocean Plastic.
SaleBestseller No. 9
adidas Ultraboost 5.0 DNA (Big Kid) White/White/Black 5 Big Kid M
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SaleBestseller No. 10
adidas Mens Ultraboost 20 FW8721 Triple White - Size 9.5
  • Lace closure
  • Stretchweb outsole flexes naturally for an energized ride, and Continental Rubber gives you superior traction
  • The adidas Primeknit upper wraps the foot for targeted support that enhances movement
  • Boost is our most responsive cushioning ever, delivering incredible energy return

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Puma Enters New Era With Cushioning Technology XETIC

Press Release:

Global sports brand PUMA, as part of a sponsored research collaboration with MIT Design Lab, has created XETIC, a cushioning technology, which will start a new era by combining the worlds of mechanical cushioning and foam. This ultramodern performance innovation will provide for an excellent comfort for walking and will be first introduced in a new street-ready sneaker called Calibrate Runner.

While the futuristic visible technology of XETIC may look like 3D printing at first, XETIC is not made of plastic, it is foam. XETIC takes its name from “auxetic materials”, structures, which behave in a certain way when they are subjected to mechanical stresses such as compression. For XETIC, this means the cushioning provides an excellent comfort for all wearing occasions.

“PUMA’s innovation department teamed up with MIT Design Lab because we needed their highexpert engineering capabilities,” said Romain Girard, Senior Head of Innovation at PUMA. “MIT has computer simulation possibilities, which enabled us to see the behavior of the material and quickly find the optimal structure for calculated cushioning.”

PUMA and MIT Design Lab worked with an extensive runner community to analyze individual running specifics, such as pressure points, and they then took the data to develop a specifically shaped structure that allows for progressive cushioning. The result was a structure shaped like the horizontal number 8, which is characteristic for the XETIC.

The whole team was delighted with the ability to work on a project that allowed them to explore such a new space and to see all the efforts culminating in the creation of the Calibrate Runner. Over the course of the project qualitative and quantitative user testing was used, a novel finite element analysis simulation, and parametric design to find the perfect pattern, which was named ‘Recurve’.

With its visible XETIC technology, Calibrate Runner has a unique futuristic aesthetic, which will appeal to the techiest of streetwear collectors, while giving athletes access to a new era of cushioning. Straight from the lab, into the future.

A perfect blend of technology, comfort and performance is offered by PUMA x Porsche Design models Xetic M, Xetic L and Xetic M Shift. These models are well rounded delivering maximum performance and luxury in every situation. State of the art fabrics featuring 100% recycle mesh and chrome free leather including a Bloom sockliner  imbue the shoes with a special and exclusive look.

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PUMA Men's Axelion Running Shoe, Multi Black-Castlerock, 7.5
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PUMA Men's Axelion Spark, CASTLEROCK-Palace Blue, 9.5
  • BOLD ENHANCEMENT: This cross-trainer shoe features a new material that takes the Axelion design to the next level.
  • STABLE SUPPORT: The upper has a molded saddle piece that adds fresh interest and bold, exaggerated lacing.
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  • DYNAMIC BRANDING: The foam heel unit and bold PUMA logo on the heel make this a game-changing, cross-training shoe with progressive design detailing.
SaleBestseller No. 3
PUMA Men's Cell Surin 2 Matte, Charcoal Gray-Puma White, 10.5
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SaleBestseller No. 4
PUMA Men's RUNTAMED PLUS SUEDE Sneaker, Cool Dark Gray-PUMA Black-PUMA Olive, 9.5
  • TRENDY AND VERSATILE: Strength, stability and style are contained in this tech-influenced shoe.
  • ENHANCED TECHNOLOGY: Utilizes PUMA's SoftFoam+, a step-in comfort sockliner designed to provide soft cushioning thanks to its extra thick heel.
  • EYE-CATCHING: The mesh upper gives way to a fresh eyestay and the shoe has been updated with a stronger midsole and a cushioned sockliner.
  • DISTINCTIVE DETAILING: Heat-pressed and debossed overlays with a TPU heel piece.
  • COMFORT AND SUPPORT: Injection-molded EVA midsole for a firm yet flexible construction and rubber tooled outsole provides traction and control.
SaleBestseller No. 5
PUMA Men's Tazon 6 Sneaker, Black, 10
  • CONTEMPORARY DESIGN: Seasonal fracture graphic on this Tazon Cross-Trainer for a modern look.
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  • SMOOTH AND SNUG: Sleek, streamlined silhouette with synthetic leather upper and midfoot saddle for maximum fit and comfort.
  • SHOCK ABSORPTION: EVA in the heel absorbs impact for added support and comfort.
SaleBestseller No. 6
PUMA Women's RIAZE PROWL Sneaker, Puma Black-Ignite Pink-Aquamarine, 8
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Bestseller No. 7
Puma Men's Aviator Profoam Sky Running Shoe, White-Dark Slate, 10
  • Synthetic upper
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PUMA Electron 20 Knit Mens Running 10 DM US WhiteBlack
  • Running shoe from PUMA
  • Knit-like mesh upper with a neoprene bootie construction
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SaleBestseller No. 9
PUMA Men's Tazon 6 FM Puma White/ Puma Black/ Puma Silver Running Shoe - 10 D(M) US
  • CONTEMPORARY DESIGN: Seasonal fracture graphic on this Tazon Cross-Trainer for a modern look.
  • RELIABLE PADDING: Stable cushioning for running and training needs.
  • SMOOTH AND SNUG: Sleek, streamlined silhouette with synthetic leather upper and midfoot saddle for maximum fit and comfort.
  • SHOCK ABSORPTION: EVA in the heel absorbs impact for added support and comfort.
SaleBestseller No. 10
PUMA Men's VIZ RUNNER WIDE Sneaker, Puma Black-Puma White, 12
  • STYLISH DESIGN: Hit your stride with slick, street chic style in the Viz Runner. Featuring fierce fabrics, bold branding and stand-out perforation, you'll pound the pavement with serious urban edge.
  • EYE-CATCHING: Low boot silhouette with iconic PUMA branding throughout the tongue, lateral forefront and heel.
  • PERFORMANCE-DRIVEN: EVA heel pod for superior cushioning and shock absorption.
  • COMFORT AND SUPPORT: TPU shank promotes support and motion control, and the lace closure makes for a snug fit.

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ASICS announces groundbreaking performance face cover that gives runners breathing room to maintain their edge

Press release:

The ASICS RUNNERS FACE COVER has been designed by the ASICS Institute of Sport Science (ISS) specifically for runners with performance, comfort, and protection at the core of the design

● The face cover employs cutting-edge design features and pioneering technology that give runners space to breathe with comfort so they can perform at their best

● The face cover has been designed in direct response to major concerns about how to run safely as lockdown eases, with ongoing global research [1] by ASICS revealing that 66% globally of regular exercises avoid certain routes or spaces to maintain social distance with others

[29 JULY 2020 – KOBE, JAPAN] – Today, ASICS is excited to announce a revolutionary face cover for runners – the ASICS RUNNERS FACE COVER. 

Created specifically for runners by world-renowned scientists, engineers and designers at the ASICS Institute of Sport Science (ISS), the face cover pairs cutting-edge design with innovative air vents that give runners the room to breathe comfortably, while preventing the spread of droplets. The face covers quick-drying material helps cool the air that reaches its interior.

Together the unique, innovative design and cutting-edge materials allow runners of all levels to exercise without compromising performance or protection. Tests [2] show that the ASICS RUNNERS FACE COVER significantly improves breathability and comfort with runners feeling little to almost no difference from wearing no mask. Importantly, this is maintained even when running at higher speed where conventional masks inhibit performance.

Kenichi Harano, Executive Officer and Senior General Manager at the ISS said: “We know how important it is for runners to protect themselves and others when running, but also that many find face covers uncomfortable and restrictive. So, we created the ASICS RUNNERS FACE COVER, uniquely designed for runners with cutting-edge technology. The innovative design gives runners room to breathe comfortably while performing at their physical peak.”

The new ASICS RUNNERS FACE COVER will be available to runners globally from mid-September at a retail price of 40 USD. To find out more about the ASICS RUNNERS FACE COVER and register your interest for when this product is available, please visit ASICS RUNNERS FACE COVER .

A pioneering approach to design

The ASICS RUNNERS FACE COVER is not like any other sports accessory on the market. Yasuhito Hirota, President & Chief Operating Officer, ASICS, says: “When I used to run with a normal mask it was hard to breathe, but with this mask I was able to run very comfortably”. While other approaches rely solely on the breathability of materials, the ASICS RUNNERS FACE COVER combines this with an innovative design that gives runners the space to breathe comfortably within the face cover. This groundbreaking approach means that runners of every level can strive for their best performance with the confidence that they are staying protected.

Scientists at the ISS have responded to the unique needs of runners with a series of technologies and design features including:

● Interior Space

The unique curved structure creates more room inside the face cover to allow for easier breathing when running.

● Strategically Placed Air Vents

Air vents innovatively placed on the face cover provide unobstructed airflow while preventing the spread of droplets. 

● Quick-drying, Washable Fabric

Cutting-edge material cools the air flowing into the mouth, improving breathability and comfort. The water repellent, washable fabric makes cleaning easier.

● Comfort Fit

Specifically designed to accommodate a wide range of faces with an adjustable cord to ensure fit– helping prevent fog build-up when wearing glasses.

● Sustainable Design

Produced with approximately 31% recycled materials.

ASICS continues to listen to runners of all levels to keep them motivated and protected in a world coming out of lockdown

With the ASICS RUNNERS FACE COVER, ASICS is continuing to listen to runners needs at this time. Ongoing research conducted by ASICS shows that globally, 7 in 10 (68% globally) people are more driven than ever to return to their physical peak.

However, 8 in 10 (79% globally) of regular exercisers we surveyed said wearing a face cover when running is not a comfortable experience because it is hard to breathe and irritates the skin. The ASICS RUNNERS FACE COVER is designed specifically to address the need for a face cover while running that offers comfort as well as performance and protection, with 5 in 10 runners (53% globally) saying they would feel more comfortable about their safety wearing a face cover while exercising.

Yasuhito Hirota further explains: “At ASICS, listening to our runners and understanding their changing needs lies at the heart of everything we do. There is lots more we can learn from the running community as lockdown eases across the globe, and we will continue to evolve our products and services to meet their future needs.”

Get Involved

For expert advice, training plans and more information about how to run, people can follow #RunToFeel or visit asics.com. 

To find out more about the ASICS RUNNERS FACE COVER and register your interest for when this product is available, please visit ASICS RUNNERS FACE COVER.

HELPING THE WORLD RUN

ASICS is helping the world maintain its newfound love of running through a series of initiatives aimed at helping people continue to stay safe and motivated in a world coming out of lockdown. These include:

● Offering free access to the ASICS Studio™ at-home workout app for everyone through to the end of August 2020

● Highlighting running in people’s lives by calling on them to share how they stay motivated via #RunToFeel

● Providing additional training content and guidance from ASICS FrontRunner community and athletes

ABOUT OUR COVID-19 RESPONSE

We consider the health and wellbeing of our athletes, customers and staff as our top priority, and we took the decision months ago to close our retail stores and offices in affected markets around the world. Medical professionals say that in the current situation movement is very important to ensure everybody’s mental and physical wellbeing. We believe in the power of sport to uplift us all, and in times like this it has never been as important to help everyone achieve a sound mind in a sound body. We will continue to do all we can to help the world achieve that goal.


[1] ASICS 2020 Pulse Survey: a live study of 1,250 regular exercisers in total across five markets that explores how people are feeling about returning to fitness and their current safety concerns/challenges. Conducted by Edelman Intelligence

[2] Tests conducted at ASICS Institute of Sport Science in Kobe, July 2020 compared ASICS Runner Face Cover with Conventional Non-Woven masks. Results demonstrate improved breathability and comfort at speeds both above and below AT (anaerobic threshold) using the perception scale.

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ASICS Running Face Mask, Performance Black/Brilliant White, Medium
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adidas Originals Standard Face Covers 3-Pack, Bluebird, X-Small/Small
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ASICS Face Gaiter, OS, ASICS BLUE
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Under Armour Adult Sports Mask , Black (002)/Silver Chrome , Small/Medium
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Reebok Standard Face Mask, Black, Large
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TSLA Men & Women's Copper Infused Face Mask, Washable Reusable Face Masks, UPF 50+ Lightweight Breathable Mask, Copper Lined Black, Medium
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Under Armour Sports Facemask
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Under Armour Adult Unisex UA Sports Mask + ISO-Chill Face Mask Pitch Gray (S/M)
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OTOOLIFE Mesh Fabric Nano Summer Sports Active wear Easy to Breathe Outdoor Riding Running Face Mask for Men Women, Black, 1 Count (Pack of 1), Mesh Sport Mask
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World Athletics amends rules governing shoe technology and Olympic qualification system

Press release:

World Athletics today announces further revisions to its rules governing shoe technology, which are designed to give certainty to athletes preparing for the postponed Tokyo 2020 Olympic Games and to preserve the integrity of elite competition.

These amendments, approved by the World Athletics Council and introduced with immediate effect, are based on significant ongoing discussions with the Working Group on Athletic Shoes, established this year, and with the shoe manufacturers.

They include changes to the maximum height of spiked shoes for track and field events and the establishment of an ‘Athletic Shoe Availability Scheme’ for unsponsored elite athletes. The maximum height for road shoes (40mm) remains unchanged.

The purpose of these amendments is to maintain the current technology status quo until the Olympic Games in Tokyo across all events until a newly formed Working Group on Athletic Shoes, which includes representatives from shoe manufacturers and the World Federation of the Sporting Goods Industry (WFSGI), have had the opportunity to set the parameters for achieving the right balance between innovation, competitive advantage and universality and availability.

The amendments include:

  1. Clarification of the position for new shoes that have been approved to date;
  2. As an ongoing obligation, athletes, their authorised representative or their shoe manufacturer must continue to submit shoe specifications and, if requested, new shoes for examination by our independent expert;
  3. Approved shoes to be made available prior to an international competition for distribution to any uncontracted elite athlete via an Athletic Shoe Availability Scheme. The Working Group on Athletic Shoes will develop this scheme including timelines, elite athlete criteria, numbers of pairs of shoes required and method of distribution.
  4. Confirmation that the manufacturer commits to making the new shoe available via a scheme to provide shoes to unsponsored elite athletes for free and/or for purchase depending on whether they are qualified or an unqualified athlete who benefits from a place at World Athletics Series events or Olympic Games;
  5. Provision of information concerning the availability of the shoe for other unsponsored elite athletes who need a pair of shoes prior to competition. This is in keeping with the principle of shoes being reasonably available to athletes. As a priority item, in its forthcoming meeting we will work with the working group and World Federation of Sports Goods Industry to design an ‘Athletic Shoe Availability Scheme’ to deliver this. The scheme will cover process, criteria, numbers of pairs of shoes required, method of distribution and when the shoe needs to be available from (our position, which has been generally accepted by manufacturers, is for one month prior to international competition). 


The maximum height of athletics shoes have been amended as set out in the table below:

EventMaximum thickness of the sole (As per rule 5.5, notes (i), (ii), (iii) and figures (a) & (b) to rule 5.5, and rule 5.13.3).Further rule requirement
Field events (except triple jump)20mmApplies to all throwing events, and vertical and horizontal jumping events except the triple jump. For all field events, the sole at the centre of the athlete’s forefoot must not be higher than the sole at centre of the athlete’s heel.
Triple jump25mmThe sole at the centre of the athlete’s forefoot must not be higher than the sole at centre of the athlete’s heel.
Track events (including hurdle events) up to but not including 800m20mmFor relays the rule applies to the distance of the leg being run by each athlete.
Track events from 800m and above (including steeplechase events)25mmFor relays the rule applies to the distance of the leg being run by each athlete. For race walking events the maximum thickness of the sole is the same as that for road events.
Cross country25mm 
Road events (running and race walking events)40mm 
Events under rule 57 of the technical rulesAny thickness 

World Athletics CEO Jon Ridgeon said the previous rule changes, announced in late January, were designed to give the athletes clarity before the Tokyo Olympic Games, which were originally due to take place in July-August this year.

However the later postponement of the Olympic Games for a full year, due to the global pandemic, had given the governing body more time to consult with stakeholders and experts and develop amended rules that will guide the sport through until late 2021.

“We have a better understanding now of what technology is already in the market and where we need to draw the line to maintain the status quo until after the Tokyo Olympic Games,” Ridgeon said. 

“In developing these rules we have been mindful of the principles of fair play and universality, maintaining the health and safety of athletes, reflecting the existing shoe market in these challenging economic times, and achieving a broad consensus with the shoe manufacturers who are major investors in our sport.

“These transitional rules give us more time to develop a set of working rules for the long term, which will be introduced after the Olympic Games next year, with the aim of achieving the right balance between innovation, competitive advantage and universality.”

Working Group on Athletic Shoes

The new Working Group on Athletic Shoes (WGAS) met for their first meeting last Wednesday (22 July). It is tasked with scoping and overseeing studies around shoe technology, exploring definitions to provide clarity to athletes about the shoes they are able to compete in, creating a robust certification and control process and providing expert advice and recommendations to the World Athletics Competition Commission on the future direction of World Athletics’ Rules and Regulations concerning elite athlete shoes for the long-term which may or may not be different to the current rules. The structure and composition of the WGAS can be found here.

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The Science of Footwear (Human Factors and Ergonomics)
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Cybershoes Gaming Station for Oculus Quest & Steam VR - Use with Your VR Headset for Walking or Running in VR Games. Experience the Power of Virtual Reality Gaming.
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On Pace: Discover How to Run Every Race at Your Real Limit
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Bestseller No. 6
Saucony Men's Endorphin Shift 2 Running Shoe, Vizi PRO, 10.5
  • SPEEDROLL Technology propels you forward with the feeling of continuous momentum. Elevated cushioning and a stiff forefoot combine for an instantly responsive ride so you can run faster, not harder. Its thick bed of springy
  • PWRRUN cushioning alone provides a plusher take on SPEEDROLL and makes the Endorphin Shift 2 perfect for every distance and any day of the week, especially those when you want your shoes to do a little more work for you.
  • A new, trimmed-down TPU heel counter shaves off weight while providing great heel fit. Up top, enjoy A more breathable mesh for all-day comfort. This style contains recycled materials
Bestseller No. 7
High Heels Fashion : Shoe Race
  • Collect Heel
  • Go High
  • Avoid obstacles
  • Challenging Levels
  • English (Publication Language)
SaleBestseller No. 8
Digital Trailblazer: Essential Lessons to Jumpstart Transformation and Accelerate Your Technology Leadership
  • Hardcover Book
  • Sacolick, Isaac (Author)
  • English (Publication Language)
  • 288 Pages - 07/06/2022 (Publication Date) - Wiley (Publisher)
Bestseller No. 9
Insole Stickers by Bump Sole - Anti Fatigue Shoe Inserts for Shock Absorption and Off-Loading Foot Pain; Running Shoe, or Work Boot Insoles, for Heel Pain, Arch Support and Metatarsalgia.
  • SHOCK ABSORPTION AND NON-SLIP: the foam insole stickers are designed specifically to fully absorb shock and reduce stress on the feet with every step. Provides excellent shock absorption and cushioning for the feet and knees.
  • FOOT PAIN RELIEF: Designed to off-load pain in the feet by positioning an insole sticker bump prior to a pain point. Upon impact, the bump will off-load the ensuing pressure on the pain point and absorb the impact.
  • PLANTAR FASCIA: Install insole bumps to cushion and target the full plantar fascia band, arch, metatarsal pad, heels, or toes.
  • One-Size-Fits-All: Insole Stickers are one-size-fits-all unlike regular insoles. Bump Soles, fit into a limitless number of configurations to provide you the personalized support you need for your feet.
  • ANTI-FATIGUE AND COMFORT: Bump Sole Insoles absorb the impact shock and provide built-up comfort where needed. Provide full-length customized soft cushioning and orthopedic cushioning with or without neutral arch support to your feet while standing or in motion.
Bestseller No. 10
XINIFOOT 3 Pairs Breathable Shock Absorption Sport Shoe Insoles for Men&Women Elastic Soft Running Shoes Pad Replacement Insole (M Men 7-8.5 / Women 9-9.5)
  • Breathable and Comfortable: These sport shoe insoles are designed to provide exceptional comfort during physical activities. The breathable materials used in their construction help maintain a fresh and dry environment for your feet, reducing sweat and odor.
  • Shock Absorption Technology: The advanced shock absorption technology integrated into these insoles effectively reduces the impact on your feet and joints while running or engaging in other high-impact sports. This feature promotes better foot health and minimizes the risk of injuries.
  • Universal Fit: Suitable for both men and women, these insoles come in a universal design that can be easily trimmed to fit various shoe sizes. This ensures a snug and secure fit within your running shoes, enhancing stability and support. They feature a free cutting design, allowing you to customize the size for a perfect match.
  • Elastic and Soft: Crafted from elastic and soft materials, these replacement insoles conform to the shape of your feet, providing personalized cushioning and arch support. The elasticity also aids in absorbing shock and distributing pressure evenly across your feet.
  • Design for Everyday Use: The shoe insoles is perfect for walking, running, sport, hiking, etc, also suitable for those who should stand for a long time at work. Comfort and cushioning for all types of leisure or everyday footwear, such as casual shoes, work boots or shoes, sneakers, even hiking shoes

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