Press release:
· Latest addition to the popular BLAST BEYOND™ series offers outstanding performance and protection alongside a faster, lighter, bouncier ride
· With more people running than ever before [1] , ASICS newest addition to the BLAST BEYOND™ series helps put a spring in the step of a new generation of runners.
[28th August 2020 – KOBE, JAPAN] – The DYNABLAST™ is a performance shoe offering runners a faster, lighter, bouncier ride. Based on ASICS’ trademark human-centric design, it is made for anyone looking to add some fun to their run and put an extra spring in their step.
The launch of the DYNABLAST™ comes at a time when more people than ever are falling in love with running. Inspired by the need to escape the challenges of life during the ongoing COVID-19 pandemic, more people are clocking up more strides, more often. Fitness-tracking app, ASICS Runkeeper™, continues to see increases with users – with a 113% increase in registrations globally year to date vs the same time period in 2019, while, according to ASICS’ own research [i] in 12 countries, 73% of runners globally now say exercise is something they look forward to during the week. With 66%, saying that running is the best form of physical exercise that they can do right now.
Following on from the successful launch of the NOVABLAST™ running shoe, ASICS have answered the call of runners, by adding another shoe to the range, the DYNABLAST™. As the latest addition, the DYNABLAST™ features FLYTEFOAM™ Blast technology in
in the midsole for a lightweight, responsive feel. Underfoot cut-outs in the outsole also work with the midsole foam to put extra bounce into every stride. With its fast, bouncy, energetic feel, the DYNABLAST™ is a recommended shoe for a new generation of runners who look forward to their runs as a fun, uplifting experience.
Elsewhere, an engineered mesh upper increases breathability and creates a “barely there” feel, while the knit upper provides a comfortable fit and outstanding support without the bulkiness of stitched or welded overlays.
Kenichi Harano, Executive Officer and Senior General Manager at ASICS Institute of Sport Science, said: “ASICS was founded on a mission to help everyone achieve a sound body in a sound body through movement. With people increasingly using running to alleviate the pressures of life right now, that mission has never been more important. We’re committed to meeting runners’ changing needs both during this pandemic and beyond. The DYNABLAST™ is one of the many ways we are delivering the experiences and products we know runners want, helping the world keep on running.”
As well as improving and introducing new shoes that aim to elevate the running experience, ASICS have designed an app that turns the rhythm of a run into a track in real-time called the ASICS Run Mixer. The app works best with the ASICS BLAST family range of shoes and enhances the joy and fun of running by creating bespoke track based on a runners very own running rhythm. The rhythms generated can be shared and runners can challenge one another to produce something even better. Runners can download the app for free from the App Store or Google Play.
ASICS DYNABLAST™ will be available globally for men and women from ASICS retail, online stores and specialist running outlets from 28 August 2020 at an RRP of $100. Visit www.ASICS.com and video [ASICS DYNABLAST™ ] for more information.
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- Engineered knit upper: Improves breathability.
- FLYTEFOAM BLAST technology: Provides lightweight cushioning and a responsive rebound.
- Underfoot cutouts: Provide excellent bounce.
- OrthoLite X-30 sockliner: Provides soft step-in comfort.
- AHARPLUS outsole rubber: Improves durability.
- Engineered knit upper: Improves breathability
- FLYTEFOAM BLAST technology: Provides lightweight cushioning and a responsive rebound
- Underfoot cutouts: Provide excellent bounce
- OrthoLite X-30 sockliner: Provides soft step-in comfort
- AHARPLUS outsole rubber: Improves durability.
- Circular knit upper improves airflow and provides a supportive foothold:
- FF BLAST technology provides lightweight cushioning and a responsive rebound:
- Underfoot cutouts provide excellent bounce:
- OrthoLite X-30 sockliner provides soft step-in comfort:
- FLYTEFOAM BLAST: Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
- Knit upper:
- Solid Rubber Outsole: Provides enhanced durability and traction.
- Underfoot cutouts provide excellent bounce:
- EVA Sockliner: Removable sockliner that provides cushioning performance.
- Engineered knit upper: Improves breathability
- FLYTEFOAM BLAST technology: Provides lightweight cushioning and a responsive rebound
- Underfoot cutouts: Provide excellent bounce
- OrthoLite X-30 sockliner: Provides soft step-in comfort
- AHARPLUS outsole rubber: Improves durability.
- Engineered woven upper: Improves breathability
- FF BLAST technology: Provides lightweight cushioning and a responsive rebound
- Underfoot cutouts: Provide excellent bounce
- OrthoLite X-30 sockliner: Provides soft step-in comfort
- AHAR outsole rubber: Improves durability
- Engineered woven upper: Improves breathability
- FF BLAST technology: Provides lightweight cushioning and a responsive rebound
- Underfoot cutouts: Provide excellent bounce
- OrthoLite X-30 sockliner: Provides soft step-in comfort
- AHAR outsole rubber: Improves durability
- Nexkin mesh upper: Improves airflow to help your feet keep cool
- Heel stabilizer: Helps support the foot and create a more balanced stride
- Gusseted tongue wing fit system: Improves the midfoot fit and reduces tongue sliding
- FF BLAST PLUS technology: Cushioning provides lightweight impact absorption and a responsive rebound
- Trampoline-inspired outsole design: Provides a more responsive bounce back
- Nexkin mesh upper: Improves airflow to help your feet keep cool
- Heel stabilizer: Helps support the foot and create a more balanced stride
- Gusseted tongue wing fit system: Improves the midfoot fit and reduces tongue sliding
- FF BLAST PLUS technology: Cushioning provides lightweight impact absorption and a responsive rebound
- Trampoline-inspired outsole design: Provides a more responsive bounce back
- Rearfoot GEL technology cushioning improves impact absorption and creates a softer feeling at footstrike: Jacquard mesh upper improves airflow
- OrthoLite sockliner offers excellent step-in comfort: Flex grooves in the outsole improve flexibility
- Synthetic stitching on the overlays improves support: AMPLIFOAM cushioning helps improve durability
- GUIDANCE LINE technology provides a more consistent stride: At least 20% of the shoe’s main upper material is made with recycled materials to reduce waste and carbon emissions
- The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology: Improves support.
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