Federal Trade Commission Sues Gravity Defyer for Making Baseless Pain-Relief Claims to Market Footwear

Press Release:

The Federal Trade Commission is taking action against California-based Gravity Defyer Medical Technology Corporation and its owner Alexander Elnekaveh, filing a complaint in federal district court to permanently stop their allegedly deceptive pain-relief claims for Gravity Defyer footwear.

In a complaint filed in federal district court, the FTC alleged that Elnekaveh violated a 2001 order barring him from such allegedly deceptive advertising by making scientifically unsupported claims and using misleading consumer testimonials to sell Gravity Defyer products. The FTC claimed that the company’s advertisements often targeted older Americans suffering from pain-related conditions like arthritis.

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ASICS LAUNCHES THE GLIDERIDE™ 3

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ASICS today announces the launch of its GLIDERIDE™ 3 running shoes, a versatile ‘training partner’ designed to help conserve a runner’s energy, allowing them to log more miles when distance training.

The latest GLIDERIDE™ 3 harness an updated design to enable a smoother and more comfortable run. The shoes benefit from GUIDESOLE™ technology to provide effortless energy to the wearer, helping to reduce ankle flexion through the curved sole design, allowing runners to roll through training with less effort and providing a lighter load placed on the foot.

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Altra Launches Premium Road Racing Shoe

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DENVER (March 28, 2022) /ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, today announces its Vanish Carbon road racing shoe, highlighting a new speed category for the brand. Weighing in at just 6.2 ounces (W’s size 8.5) with a plush 33mm of stack height, the Vanish Carbon proves that comfort and speed can, in fact, come together in a race shoe.

Stepping into the world of premium race performance in a way that is truly unique to Altra, the new Vanish Carbon offers everything runners love about the brand…but faster. Built on Altra’s signature Balanced Cushioning platform and Footshape™ Toe Box for maximum stability, comfort and power, the Vanish Carbon features a completely new EGO™ PRO Midsole – Altra’s lightest, most responsive and most energy-efficient midsole ever – with a first-of-its-kind two-thirds length carbon fiber propel plate for maximum propulsion. Running from midfoot through the toe and featuring asymmetrical flexibility that moves with runners and not against them, this plate promotes natural forward motion with less material than standard carbon race plates, keeping the shoe exceptionally light, and providing a supremely comfortable, flexible ride. In addition, the shoe’s Active Stance Rocker is located 65 percent forward when measured from the heel – the farthest back in any Altra shoe – for a more efficient toe-off.

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OrthoLite Introduces Cirql Midsole Foam Solution to Revolutionize and Drive Sustainability in the Footwear Industry

Press Release:

OrthoLite, the 25-year industry leader of branded, high performance, comfort footwear solutions, today unveils its first-ever midsole foam innovation to elevate sustainability in the footwear industry: Cirql.

OrthoLite Cirql is the critical solution needed to achieve true circularity within the footwear industry, and is the world’s first EVA plastics-free, recyclable, biodegradable and industrially compostable foam. Powered by plants, Cirql offers a pure foam alternative to conventional plastics and is made from responsibly-sourced plants and biodegradable materials.

The GMO-free, plant-based material utilized in Cirql is free from any “forever chemicals,” and is created through a zero-waste, chemical-free foaming process. The patented ground-breaking process ensures unmatched sustainability in a midsole that delivers on OrthoLite’s highest standards of performance, comfort, and sustainability.

“At OrthoLite, operating sustainably has been central to our DNA since our inception 25 years ago, and Cirql represents our continued commitment to this effort and a natural extension of our mission and vision,” said Glenn Barrett, OrthoLite founder and CEO. “Worldwide footwear production has increased by over 20% since 2010 with no signs of slowing down. As an industry, the onus is on all of us to help mitigate our environmental impact on the planet. It’s going to take an industry wide commitment and a concerted effort, and Cirql is a major step in that direction.”

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ASICS LAUNCHES THE GEL-NIMBUS™ 24 RUNNING SHOE, DELIVERING ADVANCED IMPACT PROTECTION THROUGH NEW ASICS TECHNOLOGY

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[February 4 2022 – KOBE, JAPAN] – ASICS is today announcing the launch of the GEL-NIMBUS™ 24 running shoe, offering the most advanced impact protection yet through the introduction of a new type of ASICS technology.

Designed to provide new and improved underfoot comfort, the GEL-NIMBUS™ 24 shoe is the first GEL-NIMBUS™ iteration to feature FF BLAST™ PLUS technology, a newly launched ASICS technology that makes the shoe approximately 20 grams lighterthan its predecessor while providing a more energized toe-off and softer landing in every step.

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Saucony® Launches the All-New Triumph 19

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WALTHAM, MA (August 17, 2021) – According to the latest Running USA Survey, 61 percent of runners expect to participate in more races in 2021 than they were able to in 2020. With this optimism comes the need to reset, refresh, and rebuild for fall race season. Today, global performance running lifestyle brand Saucony announces the launch of the all-new Triumph 19, fully loaded with the brand’s luxurious PWRRUN+™ cushioning and premium details to focus on what really matters — getting to the starting line in a shoe that feels as good as it looks. The Triumph 19 is now available at saucony.com and select running specialty retailers globally.

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Saucony® Launches The All-New XODUS 11

WALTHAM, MA (June 29, 2021) – As trail running continues its growth trajectory, so too is the mileage that trail runners are racking up in the rough stuff. For long-haul runs, off-road adventurers need a shoe that’s built to go the distance. Today, global performance running lifestyle brand Saucony introduces the all-new Xodus 11, challenging runners to “get out and stay out” in the brand’s most plush and protective trail shoe yet. The Xodus 11 was born for long runs on rugged terrain. The aggressive multi-directional lug pattern, underfoot rock shield and PWRTRAC™ rubber ensure great grip and protection, digging into mud and sticking to slippery rocks. PWRRUN+™ cushioning is soft and light underfoot, lending a full-suspension ride over long distances. Topped with an upgraded engineered mesh upper to ensure all-day comfort and protection, this is a shoe that will invite runners of all levels to test their limits. The Xodus 11 is available at saucony.com and select running specialty retailers globally.

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Reebok Debuts Versatile High-Performance Running Shoe: The Floatride Energy 3 Adventure

Press Release:

Boston, MA – June 24, 2021: Today, Reebok announces the latest iteration of its award-winning Floatride franchise with the release of the Floatride Energy 3 Adventure. Reimagined through the lens of the outdoors, it combines the best-in-class standards of the Floatride Energy 3 model with enhanced, durable features creating a high-performance running shoe perfect for any type of run.

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THE LATEST ADIDAS ADIZERO FOOTWEAR: EVOLVING FAST FOR THE ROAD AND THE TRACK

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Today, we are revealing the latest evolution of adizero footwear built for speed on the road and the track. Led by the next iteration of our record-breaking elite performance shoe, the ADIZERO ADIOS PRO 2, and the all-new ADIZERO BOSTON 10, ADIZERO PRIME X and AVANTI Track Spike.

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