New ASICS NOVABLAST™. Shoe puts a spring in runners’ steps

Press release:

With its lightweight design, the new NOVABLAST™ gives an energetic underfoot feel that suits a younger runner looking for a springy, fun experience

[Tuesday, 25 February 2020 – KOBE, JAPAN] – With a unique design in the ASICS line of performance running shoes, the new ASICS NOVABLAST™ delivers an energetic ride for people looking to inject a healthy dose of fun into their running life.

The bold, eye-catching design of the NOVABLAST™ mirrors the type of runner who will suit the shoe best. Part of a new, younger generation of runners, they don’t just look for great performance from a shoe but also a sense of fun that makes them feel great and enhance their love of running.

In order to produce this sensation, the midsole design of the NOVABLAST™ takes inspiration from a trampoline, allowing runners to spring from stride to stride. The energetic ride will help runners to find their rhythm and feel their fastest.

Its new FLYTEFOAM™ Blast midsole gives the shoe a soft but responsive feeling underfoot. Despite its lightweight of approximately 275g (M) and 225g (W) [1] , the NOVABLAST midsole design gives runners an energetic spring with every stride.

The upper fabric is a mesh that provides excellent airflow for a cooler run. It is engineered to be not only soft and comfortable, but also strong for hold and support – without any need for stitched or welded overlays. The sole of the NOVABLAST™ uses ASICS’ renowned AHARPLUS™ rubber, which has triple the abrasion resistance of our traditional outsole and promises runners improved durability and better traction.

The NOVABLAST will be available globally for men and women from ASICS retail, online stores and specialist running outlets from Thursday, 27 February 2020. Visit ASICS NOVABLAST(https://youtu.be/eMnytGQmqTw) and www.ASICS.com for more information.

Junichiro Tateishi, General Manager, Footwear Function Research Department, ASICS Institute of Sport Science, said: “The new FLYTEFOAM™ Blast midsole has been designed for more than just supporting a runner during their run; it has been designed for play and enjoyment.”

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Bestseller No. 1
ASICS Men's Novablast Running Shoes, 11.5M, Black/Black
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
  • Ortholite Lasting - This lasting material features plush underfoot comfort while providing excellent moisture management and a high level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
  • Reflectivity - Special reflective material designed to enhance safety and visibility in low light conditions
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 2
ASICS Women's NOVABLAST Running Shoes, 8.5M, Black/Black
  • FLYTEFOAM BLAST Midsole Foam -
  • Forefoot Twist GEL Technology -
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Reflectivity - Contains reflective materials designed to enhance visibility during low light hours.
  • Reflectivity - Contains reflective materials designed to enhance visibility during low light hours.
Bestseller No. 3
ASICS Women's Novablast Running Shoes, 8.5M, Black/Black
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
  • Ortholite Lasting - This lasting material features plush underfoot comfort while providing excellent moisture management and a high level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
  • Reflectivity - Special reflective material designed to enhance safety and visibility in low light conditions
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 6
ASICS Women's NOVABLAST Running Shoes, 8.5M, White/Mint Tint
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
SaleBestseller No. 7
ASICS Women's Gel-Quantum 90 Running Shoes, 11M, MID Grey/MID Grey
  • The ASICS® GEL-Quantum 90 running shoe has a versatile look that lets you wear it for casual occasions while still providing superior support and cushioning to keep you moving at your best mile after mile.
  • Predecessor: GEL-Quantum 360.
  • Support Type: Neutral.
  • Cushioning: Lightweight, flexible response.
  • Surface: Road. Differential: 10 mm. Heel/Toe: 21 mm/11 mm Lightweight mesh and synthetic upper with an athletic-inspired silhouette. Seamless construction in the forefoot helps eliminate the likelihood of irritation. Features refined heel detailing for a more versatile look. Lace-up closure. Padded tongue and collar. Breathable fabric lining. Ortholite® sockliner provides excellent support and reliable cushioning for long-lasting wear. Lightweight EVA midsole delivers featherweight cushi
Bestseller No. 8
ASICS Women's Novablast Platinum Running Shoes, 10M, Carrier Grey/Pure Silver
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
  • Ortholite Lasting - This lasting material features plush underfoot comfort while providing excellent moisture management and a high level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
  • Reflectivity - Special reflective material designed to enhance safety and visibility in low light conditions
SaleBestseller No. 9
ASICS Men's Gel-Quantum 90 Running Shoes, 11M, Dark Grey/Black
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • EVA Midsole -
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
SaleBestseller No. 10
ASICS Men's Gel-Quantum 180 4 Shoes, 12M, Sheet Rock/Piedmont Grey
  • The ASICS® GEL-Quantum 180 4 running shoe gives you the power and supportive comfort to complete your run or training time with total confidence.
  • Predecessor: GEL-Quantum 180 3.
  • Support Type: Neutral.
  • Cushioning: Lightweight, flexible response.
  • Surface: Road. Differential: 10 mm. Heel/Toe: 22 mm/12 mm Lightweight mesh and synthetic upper with an athletic-inspired silhouette. Seamless construction in the forefoot helps eliminate the likelihood of irritation. Lace-up closure. Padded tongue and collar. Soft fabric lining. Ortholite® insole offers exceptional underfoot support and moisture-managing properties. Solyte® midsole delivers featherweight cushioning and long-lasting durability. Forefoot and rearfoot GEL® cushionin

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