MBT Unveils Its Most Ambitious Performance Running Shoe Yet

Press Release:

Powered by MBT’s patented curved-sole technology and a bold aesthetic, the new Huracan 3000 signals a daring new era for brand

Saint Louis, Missouri — Blending their renowned health properties with decidedly modern running-shoe design and materials, global footwear brand MBT – who invented the now-ubiquitous deeply cushioned, rocker-midsole shoes – is thrilled to announce its most daring and advanced performance running shoe to date: the Huracan 3000.

The premium $199 performance running shoe will be available in select specialty retail stores and MBT-owned locations around the world as well as on MBT.com and their Amazon storefront starting in early November.

For those eager to make running easier and more efficient, the Swiss-engineered, high-end neutral trainer fuels uninterrupted movement as the Huracan’s unique rocker sole promotes a gentle rolling motion that spurs a natural, stress-free cadence from impact to toe-off.

“The Huracan’s arrival is the start of a revolution for us at MBT, our first step toward the most cutting-edge and premium lineup of performance running footwear in the marketplace,” says CEO Andy Chaw. “As the pioneers of the rocker bottom, we’re taking our proven curved-sole technology, which we’ve been perfecting since our founding in 1996, and combining that with new technologies and forward-thinking designs that confirm our commitment to being the most innovative, health-focused running brand in the world.”

The Huracan is MBT’s answer to a growing trend in the industry toward energy return and shock dissipation, usually accomplished with a composite plate running through the midsole. But to accomplish similar results, MBT instead designed an entirely new midsole/outsole combination they’re calling MIDS. Together with their Sensor Technology, which provides MBT’s signature ‘walking-on-sand’ feel, MIDS absorbs impact and dissipates shock outward in the heel/midfoot, reducing the amount of vibration the emanates up through the body, reducing stress on the body and encouraging enhanced balance and stability. Then their renowned PIVOT STRIKE rocker completes the process, actively rolling the foot through toe-off with every step. The end result: a cushioned, responsive running experience from impact to toe-off that minimizes fatigue and promotes continuous forward movement.

Other Features:

  • Exo-heel counter cradles the foot for optimum support and security
  • Memory foam liner provides a custom fit for each runner’s heel and Achilles tendon
  • At the forefoot, M-Flex Technology – a durable, yet flexible mesh at the toe box – adapts to a runner’s foot during different stages of a run
  • The Jacquard Mesh upper is both lightweight and breathable with minimal seams
  • High-abrasion outsole offers superior strength and enhanced traction for running on various surfaces or in slick conditions.
  • Cut-outs in the rubber outsole reduce weight and contribute to the smooth ride
  • Unapologetically modern aesthetic blends a premium fit with a stylish, on-trend design
  • Reflective elements integrated into the upper’s webbing, the MBT M-wing logo, and heel counter add subtle flashes of color contrast and ensure safety for nighttime running
  • MSRP: $199 USD
  • Sizes: U.S. Men’s 8-13 in three colors (Lime Green/Blue Indigo; Black/Castlerock; Dusty Blue/Blue Indigo)
  • S. Women’s 6-12 in three colors (Lime Green/Blue Indigo; Black/Castlerock; Dusty Blue/Blue Indigo)

“We’ve worked hard to get inside the minds of runners, to understand what they want and need, and have come to understand that they expect running footwear that not only performs at the highest level, but also looks good,” Chaw says. “That’s what the Huracan provides and it’s symbolic of the boundaries we’re going to push at MBT.

About MBT

Founded in 1996, MBT, which stands for Masai Barefoot Technology, was inspired by Kenya’s Masai tribe, a group that has lived for thousands of years with virtually no joint or back pain. Powered by its pioneering rocker bottom soles, a design many others have attempted to imitate, MBT claims a 24-year track record of helping people stand, walk, run, work, and play more efficiently and effectively.

SaleBestseller No. 1
MBT Sport 3X Black 45 M
  • ROCKER BOTTOM SHOE– From the point your heal first hits the ground until your toes leave it, the curved sole of the MBT rocker shoe matches the natural movement of your foot while giving the same stability as a traditional walking shoe. The gentle roll promotes a natural cushioning to your feet and the angle of the PivotAxis, critical to the Pivot Strike location at the midfoot, provides the ideal foot striking platform to transition into propulsion or a forward movement while enhancing support.
  • TECHNOLOGY IN THE SHOE – MBT’s proprietary SensorTechnology in the heel produces a natural cushioning required by a short or long distance walker. The PivotAxis Technology promotes balance and a natural movement that with each stride activates muscles required for good posture. The lasting board and engineered shank are specially developed for the MBT sole construction which provides comfort & support.
  • CREATED WITH STABILITY IN MIND – The stability of the MBT shoe is identical to any high-quality walking shoe and the only roll you feel is from your heal to your toes. There is no side to side roll so run or walk with confidence. The Tri-density Midsole features extensive cushioning that allows for a better ride.
  • ACTIVITY BASED ROCK LEVELS – Each MBT shoe is created with one of three rocking levels depending on your personal needs. The Sport 3X is a MODERATE PROFILE shoe with medium rock and is perfect for your longer distance walks. The LOW PROFILE with the minimal rock provides cushioning and a lightweight design required for short to medium distance walks. For ultimate cushioning and muscle activity the HIGH PROFILE with maximum rocking is perfect.
  • FEELS LIKE A CUSTOM-MADE SHOE – The Sport 3X, built for fitness walking features a mesh and synthetic upper, mesh Footbed with memory insole and non-marking high abrasion outsoles. It is a lightweight shoe with a moderate level of rock making it perfect for medium to long distance walks as well as everyday use.
SaleBestseller No. 2
MBT Rocker Bottom Shoes Women’s – Slip On Walking Shoe Rome - Black
  • One of a kind patented curved rocker bottom sole with innovative Pivot Strike area provides you with the ideal foot striking platform to transition into propulsion while enhancing support and cushioning. MBT SensorTechnology in the heel promotes a soft midfoot landing and complements the midfoot Pivot Strike by absorbing shock.
  • Level of Rock: LOW - Lightweight for your short to medium distance walks and everyday lifestyle
  • Sandwich fabric flexi mesh upper for breathability and comfort with minimal stitching.
  • Lightweight, flexible and bouncy M-Foan sole with a concave heel to absorb impact and provide cushion.
  • Accepted by the American Podiatric Medical Association for promoting quality foot health.
Bestseller No. 3
MBT Women's Huracan-3000 Rocker Bottom Running Shoe, Black/Castlerock - 7.5 M US
  • MBT’s proprietary SensorTechnology in the heel produces a natural cushioning required by a short or long-distance runner. The PivotAxis Technology promotes balance and a natural movement that with each stride activates muscles required by the top performing runners. The lasting board and engineered shank are specially developed for the MBT sole construction which provides comfort & support
  • The stability of the MBT shoe is identical to any high-quality running or walking shoe and the only roll you feel is from your heal to your toes. There is no side to side roll so run or walk with confidence. The Tri-density Midsole features extensive cushioning that allows for a better ride and for added support and strength most models include MBT’s injection molded Heel Counter.
  • M.I.D.S. Outsole - the pressuring during movement transforms the MIDS outsole towards an outward direction for a better shock dissipation allowing one to return to a balanced traction and stability during walking and running.
  • Each MBT shoe is created with one of three rocking levels depending on the type of running you are engaged in. The Huracan-3000 is a CUSHIONING PROFILE shoe with maximum rock and is perfect for recovery & long training runs. For medium distance runs the Level 2 with a medium rock gives improved mid to forefoot transition. Level 1 has minimal rock and is perfect for short to medium distance runs requiring a lightweight, low profile shoe.
  • The Huracan-3000, built for running & fitness walking features the Drylex 360 Moisture Management System on the collar & tongue lining, memory foam for your heel & Achilles tendon, a breathable jacquard mesh upper and high abrasion outsole. The heel counter is added for extra support & the insoles are removeable. It provides a high level of rock making it perfect for medium to long distance runs.
SaleBestseller No. 4
MBT Men's Huracan-3000 Rocker Bottom Running Shoe, Lime Green/Blue Indigo - 11 M US
  • MBT’s proprietary SensorTechnology in the heel produces a natural cushioning required by a short or long-distance runner. The PivotAxis Technology promotes balance and a natural movement that with each stride activates muscles required by the top performing runners. The lasting board and engineered shank are specially developed for the MBT sole construction which provides comfort & support
  • The stability of the MBT shoe is identical to any high-quality running or walking shoe and the only roll you feel is from your heal to your toes. There is no side to side roll so run or walk with confidence. The Tri-density Midsole features extensive cushioning that allows for a better ride and for added support and strength most models include MBT’s injection molded Heel Counter.
  • M.I.D.S. Outsole - the pressuring during movement transforms the MIDS outsole towards an outward direction for a better shock dissipation allowing one to return to a balanced traction and stability during walking and running.
  • Each MBT shoe is created with one of three rocking levels depending on the type of running you are engaged in. The Huracan-3000 is a CUSHIONING PROFILE shoe with maximum rock and is perfect for recovery & long training runs. For medium distance runs the Level 2 with a medium rock gives improved mid to forefoot transition. Level 1 has minimal rock and is perfect for short to medium distance runs requiring a lightweight, low profile shoe.
  • The Huracan-3000, built for running & fitness walking features the Drylex 360 Moisture Management System on the collar & tongue lining, memory foam for your heel & Achilles tendon, a breathable jacquard mesh upper and high abrasion outsole. The heel counter is added for extra support & the insoles are removeable. It provides a high level of rock making it perfect for medium to long distance runs.
Bestseller No. 5
MBT Rocker Bottom Shoes Women’s – Athletic Running Walking Shoe MBT-2000 - White
  • A truly innovative endurance running shoe with the M-Flex toe box, two-SensorTechnology and Memory Foan in the heel.
  • Level of Rock: MODERATE
  • Innovative Pivot Strike area provides runners with the ideal foot striking platform to transition into propulsion while enhancing support and cushioning.
  • MBT SensorTechnology in the heel promotes a soft midfoot landing and complements the midfoot Pivot Strike by absorbing shock.
  • High abrasion rubber outsole for superior strength and engineered air mesh upper for breathability and comfort with minimal stitching.
SaleBestseller No. 7
MBT Rocker Bottom Shoes Men’s – Slip On Walking Shoe Rome - Steel Grey
  • One of a kind patented curved rocker bottom sole with innovative Pivot Strike area provides you with the ideal foot striking platform to transition into propulsion while enhancing support and cushioning. MBT SensorTechnology in the heel promotes a soft midfoot landing and complements the midfoot Pivot Strike by absorbing shock.
  • Level of Rock: LOW - Lightweight for your short to medium distance walks and everyday lifestyle
  • Sandwich fabric flexi mesh upper for breathability and comfort with minimal stitching.
  • Lightweight, flexible and bouncy M-Foan sole with a concave heel to absorb impact and provide cushion.
  • Accepted by the American Podiatric Medical Association for promoting quality foot health.
SaleBestseller No. 8
MBT Men's Kisumu 3S M Sandal, Chocolate Brown, 40 M EU/6-6.5 M US
  • Rocker unit construction
  • Dynamic activation
  • Memory foam midsole
  • Double adjustable straps for easy entry and secure fit
SaleBestseller No. 9
Before the Birth of the MBT: Western Tank Development 1945-1959 (Photosniper)
  • Taylor, Dick (Author)
  • English (Publication Language)
  • 180 Pages - 12/01/2018 (Publication Date) - Kagero (Publisher)
Bestseller No. 10
MBT Rocker Bottom Shoes Men’s – Athletic Running Shoe Speed-1200 - Black
  • ROCKER BOTTOM SHOE – From the point your heal first hits the ground until your toes leave it, the curved sole of the MBT rocker shoe matches the natural movement of your foot while giving the same stability as a traditional running shoe. The gentle roll promotes a natural cushioning to your feet and the angle of the PivotAxis, critical to the Pivot Strike location at the midfoot, provides the ideal foot striking platform to transition into propulsion or a forward movement while enhancing support
  • TECHNOLOGY IN THE SHOE – MBT’s proprietary SensorTechnology in the heel produces a natural cushioning required by a short or long-distance runner. The PivotAxis Technology promotes balance and a natural movement that with each stride activates muscles required by the top performing runners. The lasting board and engineered shank are specially developed for the MBT sole construction which provides comfort & support
  • CREATED WITH STABILITY IN MIND – The stability of the MBT shoe is identical to any high-quality running or walking shoe and the only roll you feel is from your heal to your toes. There is no side to side roll so run or walk with confidence. The Tri-density Midsole features extensive cushioning that allows for a better ride and for added support and strength most models include MBT’s injection molded Heel Counter
  • ACTIVITY BASED ROCK LEVELS – Each MBT shoe is created with one of three rocking levels depending on the type of running you are engaged in. The Speed-1200 is a FAST PROFILE shoe with minimal rock and is perfect for short to medium distance runs requiring a lightweight, low profile shoe. For longer distance runs the PERMORMANCE PROFILE with a medium rock gives improved mid to forefoot transition. For recovery & training runs the CUSHIONING PROFILE with the maximum rocking level is perfect
  • FEELS LIKE A CUSTOM MADE SHOE – The Speed-1200, built for running & fitness walking features the Drylex 360 Moisture Management System on the collar & tongue lining, EVA Footbed and non-marking high abrasion outsoles. The upper is made of a pure nylon which is translucent, sweat-wicking and breathable. It is a lightweight shoe with a low level of rocking making it perfect for short to medium distance runs. We recommend ordering a ½ size smaller than your usual running shoes

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