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Skora running shoes

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Old 27th January 2010, 10:41 PM
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Default Skora running shoes

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The Skora minimalist running is set to be released in 2010: This is from their website.
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You've been conditioned to think of your feet as inadequate. Mainstream athletic footwear companies want you to believe you are unfit to run without engineered solutions they call "performance running shoes".

It's time you knew the truth.

So you're going to tell me how your technology is better? No. That's not what Skora™ is about. We leave that to the shoe companies. The majority of whom will claim they work hard to provide you with what your body & feet lack.

If you believe that, buy another pair of your running shoes.

Skora™ footwear is not engineered to give you cushioning or control. We are of mind that your feet and body are perfect just as they are. Barefoot running or training whenever possible is best, Skora's aim is to help you transition.

This isn't a marketing ploy or reverse-technology. It's simply natural movement.
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Old 6th June 2010, 08:31 PM
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Default Re: Skora running shoes

Latest from Skora:
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So What's the Deal?
In this newsletter we want to share our latest news, plans and expectations, a sort 'shoe training log'. Although we did have to delay our launch, we are anticipating our shoes to be available in late 2011. The excitement and interest from US and international running stores has been unprecedented. No one's seen anything like our shoes before and they believe and are excited by our passion, perspective and enthusiasm. The running world is ready for Skora.
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Our Mental Game
At Skora our philosphy is to design bio-mechanically sound footwear created with highest quality materials; resulting in minimal shoes that look just as awesome as they feel. We've got a couple of initial models lined up that focus on the road runner. The first model is lace-free, streamlined, sleek and functional utilizing a slip-on design and z-shaped strap. The second model is an ingenious combination of asymmetrical lace design and incredible natural leathers, making form and function equal partners in a fantastic minimalist shoe.
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