This is the new running shoe due to be released Jan 2009

I take it that Under Armour is a new Brand. Is there any information about the Brand anywhere?

I found the thread about under armour now. They are a football boot company that are starting to make running shoes. I am always sceptical about companies that jump on the running band wagon from another sport although that does not preclude them from making good shoes. They only have four models so far but perhaps will have more in the future. Their website is here: under armour

If you look at some of the press releases and the size of their launch budget towards the end of this thread: New player in running shoe market -- they very serious. Its just getting info on the shoes that is a bit harder.

Hopefully they have put as much money into their Research and Development as they have into their marketing campaign. I wonder if they will try to market them internationally? While they must sell a lot of boots in the US I have not seen them in Australia.

Hey Steve from what I have been able to determine thus far, Under Armor is likely making their shoes in the same factories as Saucony. I recognized some shared molded components between the two brands. An optimist can view this as diligence in using facilities capable of producing quality footwear. others may consider that Saucony makes plenty of lousy shoes, too, and Under Armor (like many other brands) may choose to maximize profits via undermining the use of quality components in their shoes.

I also agree that any international expansion by the brand is likely many years away. Their marketing focus is on sports/athletes that are completely US-centric.

Jeremy Long, C Ped
Smoky Mountain Foot Clinic

I think Saucony make some good shoes. They are no where near as popular as they once were. Perhaps they made a deal with Under Armour to share technology for some unknown return. You would think they would have been better off just buying Saucony out.

Steve Manning
Intraining Running Injury Clinic
Director - Runner - Podiatrist
33 Park Road Milton Qld 4064 AUSTRALIA
www.intraining.com.au
footman@intraining.com.au

Although UA is new to the running shoe market, I just bought a pair of Under Armour Revenants today. I'm planning on getting a run in tomorrow, work permitting. At the shoe store, I was surprised by the weight and fit; hopefully, these shoes live up to my expectations. Cheers!

I've been running w/UA Revenants for a few months now (I have pre-production models). Work in process? Not really. Just look at the evolution of Brooks Adrenalines over the years.

From what I am told, UA snagged some top shoe designers and then input their own mark. UA products are high-end in price but you get the little things you always thought should be there (e.g. their gloves have a spot to wipe your nose while running; longer-sleeved cold gear to alleviate the need for gloves, etc.).

I pronate moderately but I'm also a big runner. The Revenants have been a pair of the better shoes I've owned. I essentially have 2 running careers. The first being 20 years ago before virtually stopping all together. Since getting back into running 2 years ago, I reached "5k plateau." However, in my last 5K I knocked off 1:40 off my previous best time over 2 years and my training times, when not pushing it, have been 45 seconds faster per mile over the past 3 months. This is despite picking up 15 pounds via [American] football season/tailgating and the holidays.

When I alternate between Pearl Izumis and old Brooks', I often find my lower legs tired. Not sure what the difference is on the Rev's but I seem to have a more fluid motion. This is likely due to getting acclimated to one pair. Regardless, I believe they're great shoes.

More on the shoes: http://run.underarmour.com/#/home. Look to the right for tech specs. For the record, my joints love me again; must be the shoe cartilage and stability.

It is a challenge for a company to go from performance gear to running shoes. But if anyone can make the move, UA can. They have the mojo which is why they've been successful to date.

Happy running.

From Runners World: