Getting tired just got harder: ASICS new GLIDERIDE™ shoe brings energy savings technology to more runners

Press release:

· ASICS increases the pace in pioneering new energy saving shoes with latest innovation: GLIDERIDE™ – scientifically proven to reduce energy loss1

· The latest introduction to ASICS’ energy saving family follows the sellout debut of the METARIDE™ shoe at the Tokyo marathon earlier this year.

· A leading team of experts put ASICS’ newest technology and theory in running performance to the test in an epic race with no finish line on the Bonneville Salt Flats

[SEPTEMBER 7, 2019 – KOBE, JAPAN] – Saving runners energy: ASICS has today revealed how the eagerly awaited GLIDERIDE™ has successfully adapted the GUIDESOLE™ technology, first introduced in the METARIDE™ concept, and placed it on the feet of more runners in a unique race featuring participants of different abilities from around the world.

AN ENERGY REVOLUTION

The human-centric GUIDESOLE™ technology is an ergonomic precision-shaped curved sole that reduces energy loss. It works by minimizing lower leg movement through the stride – giving a feeling of effortless coasting – to make it easier for runners to keep going for longer.

Increasing the accessibility of the GUIDESOLE™ technology was the inspiration behind the new shoe. Engineered by a team of scientific experts and designers at ASICS Institute of Sport Science (ISS), the development of GLIDERIDE™ was fast-tracked to get the new technology to more runners as quickly as possible. [1]

The result? The new GLIDERIDE™ has taken the category-leading GUIDESOLE™ technology a further step forward. Whilst providing maximum energy saving, it is lighter, with a less extreme curve and more cushioning than the concept shoe – increased comfort.

In tests, GLIDERIDE™ has been scientifically proven to:

· Reduce total energy loss at the ankle joint, where runners expend the most energy

· Improve cushioning for increased comfort

· Reduce weight while maintaining stability to provide both performance and protection

Kenichi Harano, Executive Officer and Senior General Manager at ISS, said: “The positive reception and speed at which runners adopted the new technology spurred us on to develop GLIDERIDE™ in record time. With no compromise on efficiency, it offers a cushier ride that we believe has the potentialto help runners of every level significantly improve performance to go further than they thought possible”.

GET AHEAD WITH THE CURVE

To demonstrate what energy saving really means for runners, ASICS put the theory to the test in a unique race on the Bonneville Salt Flats, Utah on 7 September 2019. The race, designed by an expert team of sports scientists, RUNKEEPER™ data analysts, elite coaches and engineers saw 30 runners of different abilities from around the world put the latest technology and theory in running performance to the test. Participants explored how energy saving technology can assist them in improving performance in the ultimate battle against themselves in a race without a finish line.

“We effectively took our research lab from Kobe to the Salt Flats to understand directly from runners how they can benefit from our energy saving technology in a real-life situation,” commented Harano. “What we learnt proves the importance of optimizing energy and will fuel our next generation technologies beyond footwear.”

Yasuhito Hirota, ASICS President and COO, said: “This latest innovation is a major milestone in achieving our goal to make our energy saving technology available to all runners. In Spring 2020, we will launch the next shoe in the family, EVORIDE™. And it doesn’t finish there. ASICS commitment to this new category extends beyond footwear with the planned introduction of further innovations to our in-store and on-line services”.

Follow ##ASICSEternalRun / #GLIDERIDE to join the conversation.

GLIDERIDE™ footwear will be available for men and women from ASICS retail and online stores as well as specialist running outlets globally from 27 September 2019. Visit www.ASICS.com for more information.

TECHNOLOGY OVERVIEW

GLIDERIDE™ features the following proprietary technologies:

1. GUIDESOLE™ TECHNOLOGY: curved midsole construction helps minimize movement in the area where most energy is expended; the ankle joint and allows runners to go further, easier and longer. The lower 5mm drop supports the unique rolling movement and feeling of effortless forward motion.

2. FYTEFOAM™ MIDSOLE TECHNOLOGY: durable midsole providing cushioning and maintaining lightweight, with FLYTFOAM PROPEL™ underneath enhancing responsiveness.

3. REARFOOT GEL™ TECHNOLOGY: cushioning under the heel reduces shock when the foot meets the ground.

4. AHAR™ PLUS OUTSOLE: high abrasion rubber on the sole provides durability

5. ENGINEERED MESH UPPER: comfortable upper with reinforcements enhances support and breathability.


[1] The GLIDERIDE™ shoe is scientifically proven to reduce energy loss at the ankle joint. Research conducted by Progressive Sports Ltd based at Loughborough University UK, July 2019 tested against leading shoes in the performance running category.

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Bestseller No. 1
ASICS Men's GlideRide Running Shoes, 11.5M, Black/Pure Gold
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  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
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Bestseller No. 2
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  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 3
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  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
Bestseller No. 4
ASICS Women's Glideride Running Shoes, 7M, Black/Graphite Grey
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 5
ASICS Men's Glideride Running Shoes, 9.5M, Black/Graphite Grey
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
Bestseller No. 6
ASICS Men's Glideride Tokyo Running Shoes, 12.5M, Black/Sunrise RED
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
Bestseller No. 8
ASICS Men's NOVABLAST Running Shoes, 10M, Directoire Blue/White
  • Lightweight and breathable engineered multi-directional mesh upper
  • Lace up closure
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  • Enhanced toe spring provides an explosive take-off, propelling you forward
  • Durable AHAR Plus outsole is 50 percent more durable than the traditional High Abrasion Rubber outsole
Bestseller No. 9
ASICS Men's Gel-Nimbus 21 Running Shoes, 7M, White/DEEP Sapphire
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • Reflectivity - Contains reflective materials designed to enhance visibility during low light hours.
  • Heel Clutching System Technology - Exoskeletal heel counter provides improved support and creates improved heel fitting environment.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
Bestseller No. 10
ASICS Women's Gel-Excite 6 Running Shoes, 8.5M, Indigo Blue/Pink Rave
  • AmpliFoam Midsole - Engineered to maintain durability at softer densities, providing better flexibility, comfort, and platform adaptability ideal for natural running.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).

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Introducing AI vision technology assisted pronation assisted assessment service at ASICS owned stores

Press Release:

ASICS announces the development of a system that assesses runner pronation type using artificial intelligence (AI) vision technology, as well as the ASICS Institute of Sport Science’s wealth of data and expertise. The system has been added as a new feature to ASICS’ proprietary running form analysis app ASICS RUNNING ANALYZER. It will be available at ASICS owned stores around the world starting early June and will first appear at ASICS HARAJUKU FLAGSHIP in Tokyo, ASICS REGENT STREET FLAGSHIP in London, and ASICS 5th AVENUE FLAGSHIP in New York City. This is the unique system in the world that assesses runner pronation type using artificial intelligence (AI) vision technology within the stores.

Pronation is part of the natural movement of the human body and refers to the way your heel rolls inward for impact distribution upon landing. Understanding your pronation type can help you find an appropriate running shoe.

The new system assesses the runner’s type of pronation simply from a tablet recording of a runner’s running gait from the knee down, which is recorded from behind. The video is automatically uploaded to the cloud and analyzed using AI, which marks the positions of the knee, ankle, and heel and calculates the degree of inward motion when the heel strikes the ground to determine the runner’s type of pronation. At ASICS owned stores, the store staff will recommend the most appropriate ASICS shoe model for the runner using the result of the analysis.

ASICS owned stores currently offer ASICS FOOT ID™ system, which analyzes foot carriage during the running motion to suggest appropriate shoe models. This new system does not require special equipment like sensors and markers, and can determine pronation type even more easily.

It can be used at smaller retail outlets where the ASICS FOOT ID™ previously was not available, as well as at non-retail venues like running events, and will contribute to a more fulfilling sports experience for customers.


〇Classification of pronation type
Overpronation – Your foot lands on outside of heel, then (heel or foot) rolls inward excessively.

Neutral pronation – Your foot lands on outside of the heel, then heel rolls inward moderately.

Underpronation – Your foot lands on outside of the heel, then heel rolls rarely (slightly).



〇About ASICS RUNNING ANALYZER


ASICS RUNNING ANALYZER app analyzes and assesses running form based on a proprietary algorithm developed by the ASICS Institute of Sport Science using data and expertise accumulated by ASICS. The app automatically generates feedback on customer form trends and offers running recommendations based on the analysis results to improve form. The app also has a feature that compares two forms when different shoe models are worn.

ASICS is considering adapting the system in the future so that it can be used not only on tablets but also smartphones for even more convenience, and also offering some of services oriented toward companies.


One of the core strategies of ASICS’ medium-term management plan ASICS Growth Plan (AGP) 2020 is enriching sports lives through the use of digital technology, and the company is focusing on improving the sense of fulfillment customers get from sports by using digital power. ASICS will continue developing cutting edge services using digital technology to offer new value to our customers’ sports experience.

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  • Predecessor: GEL-Venture 6.
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Bestseller No. 2
ASICS Men's Gel-Venture 5-M, Silver/Light Grey/Royal, 11 M US
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SaleBestseller No. 3
ASICS Men's Gel-Nimbus 22 Running Shoes, 11M, White/Black
  • Heel Clutching System Technology provides improved support and creates improved heel fitting environment
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  • FluidRide Midsole provides the ultimate combination of bounce back and cushioning properties with reduced weight and exceptional durability
  • Rearfoot and forefoot GEL technology attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle
SaleBestseller No. 4
ASICS Women's Gel-Excite 7, Polar Shade/White, 8 Medium
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Bestseller No. 5
ASICS Women's Gel-Kayano 27 Running Shoes, 9M, Sheet Rock/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
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Bestseller No. 6
ASICS Men's Gel-Cumulus 21 Running Shoes, 10M, Metropolis/White
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  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
Bestseller No. 7
ASICS Women's Gel-Excite 6 Running Shoes, 8M, Steel Grey/Papaya
  • AmpliFoam Midsole - Engineered to maintain durability at softer densities, providing better flexibility, comfort, and platform adaptability ideal for natural running.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
SaleBestseller No. 8
ASICS Men's Gel-Venture 6 Running Shoe, Black/Phantom/Mid Grey, 10.5 D(M) US
  • Rearfoot GEL Cushioning System: Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Removable Sockliner: A sockliner which can be removed to accommodate a medical orthotic.
  • Removable Sockliner: A sockliner which can be removed to accommodate a medical orthotic.
  • Trail Specific Outsole: Reversed lugs provide uphill and downhill traction on all types of terrain.
  • AHAR Outsole: Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
SaleBestseller No. 9
ASICS Women's Gel-Venture 7 Running Shoes, 9M, Sheet Rock/Ice Mint
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  • Stabilizing internal heel counter gently helps your foot remain in its natural line of motion
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ASICS unveils GEL-KAYANO™ 26 and foot mapping data to demonstrate need for stability shoe

Press release:

[MAY 24-KOBE, JAPAN]– Marking the launch of the GEL-KAYANO™ 26 shoe, ASICS reveals that of approximately 90,000 [1] runners who participated in ASICS FOOT ID system, 43% have a degree of pronation and could be risking injury without a stability shoe.

Kenichi Harano, Executive Officer and Senior General Manager at ASICS Institute of Sport Science (ISS), said: “Every runner has different needs and understanding your pronation type is the first step to finding the right shoe. Pronation relates to the way a runner’s foot rolls inward on the impact of landing. By examining the foot striking patterns of runners, ASICS has established patterns associated with neutral, over and under pronator runners. ASICS FOOT ID™ system’s data allows us to advise runners on their shoe choice and particularly pronators who require extra protection.”

The GEL-KAYANO™ 26 shoe is the latest model in the flagship stability series which has been used by elite athletes and runners of varying levels for 26 years. Like every ASICS shoe, each iteration of the GEL-KAYANO™ series goes through an intensive testing and development cycle and is only released if the data proves it outperforms the predecessor. For the GEL-KAYANO™ 26 shoe, the improvement goal was on cushioning without any compromise to its iconic stability.

New and improved features:

  1. An improved shear deformation design provides a more comfortable ride over any distance.
  2. METACLUTCH™ technology improves the model’s heel holding.

Yuki Kawauchi, Japanese marathon runner and ASICS ambassador said:

“The GEL-KAYANO is the shoe I have trusted for over five years and has helped me steer clear of injuries I used to suffer as a junior athlete. Nowadays, the GEL-KAYANO series is what I use to improve my kicking power in training. Every runner has different needs, my advice is to take the time to try on and experience a range of shoes and find the ones best suited to your needs and running goals.”

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Bestseller No. 1
ASICS Men's Gel-Kayano 25 Running Shoes, 10M, Glacier Grey/Black
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
Bestseller No. 2
ASICS Men's Gel-Kayano 27 Running Shoes, 11M, Sheet Rock/Magnetic Blue
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 3
ASICS Women's Gel-Kayano 27 Lite-Show Running Shoes, 9M, White/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
  • Gender Specific Trusstic - Specifically designed trusstic system to cater to the differences in male and female biomechanics
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
Bestseller No. 4
ASICS Men's Gel-Kayano 26 Running Shoes, 10M, Piedmont Grey/Pure Silver
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Bestseller No. 5
ASICS Women's Gel-Kayano 27 Running Shoes, 8M, French Blue/Champagne
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 6
ASICS Women's Gel-Kayano 26 (D) Running Shoes, 9W, Black/White
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • Trusstic System technology - Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
Bestseller No. 7
ASICS Women's Gel-Kayano 27 MK Running Shoes, 9M, Black/Ginger Peach
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 8
ASICS Women's Gel-Kayano 25 Running Shoes, 8M, Carbon/MID Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
Bestseller No. 9
ASICS Women's Gel-Kayano 27 MK Running Shoes, 9M, Black/Carrier Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 10
ASICS Women's Gel-Kayano 24 Running Shoe, Blue Purple/Regatta Blue/White, 6 Medium US
  • I.G.S (Impact Guidance System) Technology: ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Fluid Ride Midsole: Fluid Ride provides the ultimate combination of bounce back and cushioning properties with reduced weight and exceptional durability.
  • Fluid Fit Upper: ASICS Fluid Fit upper technology combines multi-directional stretch mesh with stretch reinforcements that adapt to the athlete's foot, creating a truly customized glove-like fit.
  • Heel Clutching System Technology: Exoskeletal heel counter provides improved support and creates improved heel fitting environment.
  • Rear foot and Forefoot GEL Cushioning Systems: Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.

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ASICS Redefines the Long Run With the Launch of New Energy Saving Shoe – METARIDE™

Advanced GUIDESOLE™ technology introduces a unique sensation for runners that reduces energy loss at the ankle joint to boost running efficiency
Feb 27, 2019, 10:27 ET

TOKYO, Feb. 27, 2019 /PRNewswire/ — ASICS today turned the world of running on its head as it revealed a completely new concept in run efficiency, METARIDE™. One of ASICS’ most important innovations in seven decades, and as part of ASICS’ ambition to help all runners to WIN THE LONG RUN1, the shoe was designed with one purpose in mind; to make running longer distances easier.

Developed over two years by a team of scientists and designers at the ASICS Institute of Sport Science (ISS) in Kobe, Japan, METARIDE™ is precision engineered to minimize movement in the area where most energy is expended; the ankle joint.

Scientifically proven to offer a total reduction of energy loss at the ankle joint by almost one fifth2, the difference could be seismic for long distance runners who want to achieve their full potential.

The key to creating the most efficient run possible was the discovery of new revolutionary GUIDESOLE™3 technology; a precision-shaped curved sole that works by shifting the body weight forward and propelling runners on to give the feeling of effortless motion.

The result? An energy-saving shoe that provides a new running sensation with the potential to significantly improve performance and protection to help runners of every level keep going longer than they thought possible.

Featuring multiple proprietary technologies in an all-new radical design, METARIDE™ successfully optimizes all three phases of the gait cycle to create a completely different kind of running shoe. In tests, METARIDE™ has been scientifically proven against conventional running shoes in the category to:

Reduce total energy loss at the ankle joint where most energy is expended
Improved static fit and grip to reduce ankle movement throughout the stride whilst also maintaining stability and durability4
Feel like a new running experience
Kenichi Harano, Executive Officer and Senior General Manager at ISS comments on how METARIDE™ breaks new ground in long distance running.

“The METARIDE™ concept and new GUIDESOLE™ technology are fundamentally different to any other shoe we’ve ever made or that’s on the market today. We looked at run efficiency in a uniquely ASICS way to provide a new ‘feel’ whilst maintaining our promise of performance and protection.”

Representing the pinnacle of ASICS innovation, the METARIDE™ is the first in ASICS’ new energy-saving franchise, which will make the same concept and technologies available to more runners at different price points. A takedown model is planned for release this autumn.

Yasuhito Hirota, ASICS President and COO said METARIDE™ demonstrates ASICS’ commitment to continue to accelerate how runners move through cutting-edge product and services.

“We believe this new technology has the potential to disrupt the world of long-distance running. Our athletes and runners have told us that METARIDE™ is already transforming how they train, race, run and recover. This is just the beginning of a new era for ASICS as we bring the best innovations to our fans while attracting a new generation of runners.”

Runners can put the new shoe to the test with the WIN THE LONG RUN™ program on the RUNKEEPER™ app. The feature includes a series of five guided runs to help runners incorporate more variety in their training, improve endurance and run more efficiently. The experience is designed to inspire participants to go beyond the finish line to meet their next milestone.

To download the RUNKEEPER™ app and get started visit Runkeeper.com

METARIDE™ will be available in limited quantities from ASICS retail and online stores and specialist run outlets globally from 28th February.

Advertisement:

Bestseller No. 1
ASICS Men's MetaRide Running Shoes, 9.5M, Grey Floss/Black
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
Bestseller No. 2
ASICS Women's MetaRide Running Shoes, 8.5M, Black/Classic RED
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Guidesole Technology - Innovative midsole foams and a rocker sole design gives the runner a soft landing and more efficient stride.
  • Circular Knit Upper - Material construction is designed to offer improved breathability and fit.
  • Rearfoot GEL Technology - Attenuates shock during impact phase and allows for a smooth transition to midstance.
Bestseller No. 3
ASICS Women's Metaride Running Shoes, 9M, French Blue/Digital Grape
  • Breathable mesh upper -
  • FLYTEFOAM Technology - Provides lightweight cushioning
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • GEL Technology - Cushioning provides excellent shock absorption
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
Bestseller No. 4
ASICS Men's GlideRide Running Shoes, 9.5M, Black/Pure Gold
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 5
ASICS Men's Gel-Cumulus 21 G-TX Running Shoes, 13M, Graphite Grey/Sour Yuzu
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • GORE-TEX Upper - Waterproof and breathable upper designed to protect the foot during extreme weather conditions.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
SaleBestseller No. 6
ASICS Women's Gel-Venture 7 Running Shoes, 10.5M, Carrier Grey/Violet Blush
  • EVA midsole brings a fresh look and enhanced cushioning
  • Rearfoot GEL technology cushioning system: Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Ortholite X-40 Sockliner: This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability
Bestseller No. 7
ASICS Men's NOVABLAST Running Shoes, 8.5M, Directoire Blue/White
  • Lace closure
  • Reflective details to help you stand out
  • Jacquard mesh upper delivers excellent airflow
  • FLYTEFOAM BLAST midsole foam for an energetic bounce with each stride
  • AHAR is positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
Bestseller No. 8
ASICS Men's Glideride Running Shoes, 10.5M, Black/Graphite Grey
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
Bestseller No. 10
ASICS Women's Gel-Excite 6 Running Shoes, 9M, Indigo Blue/Pink Rave
  • AmpliFoam Midsole - Engineered to maintain durability at softer densities, providing better flexibility, comfort, and platform adaptability ideal for natural running.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

ASICS redefines the long run with the launch of new energy savings shoe – METARIDE™

Press release:

[February 27 – TOKYO, Japan] ASICS today turned the world of running on its head as it revealed a completely new concept in run efficiency, METARIDE™. One of ASICS’ most important innovations in seven decades, and as part of ASICS’ ambition to help all runners to WIN THE LONG RUN [1] , the shoe was designed with one purpose in mind; to make running longer distances easier.

Developed over two years by a team of scientists and designers at the ASICS Institute of Sport Science (ISS) in Kobe, Japan, METARIDE™ is precision engineered to minimize movement in the area where most energy is expended; the ankle joint.

Scientifically proven to offer a total reduction of energy loss at the ankle joint by almost one fifth [2] , the difference could be seismic for long distance runners who want to achieve their full potential.

The key to creating the most efficient run possible was the discovery of new revolutionary GUIDESOLE™ [3] technology; a precision-shaped curved sole that works by shifting the body weight forward and propelling runners on to give the feeling of effortless motion.

The result? An energy-saving shoe that provides a new running sensation with the potential to significantly improve performance and protection to help runners of every level keep going longer than they thought possible.

Featuring multiple proprietary technologies in an all-new radical design, METARIDE™ successfully optimizes all three phases of the gait cycle to create a completely different kind of running shoe. In tests, METARIDE™ has been scientifically proven against conventional running shoes in the category to;

· reduce total energy loss at the ankle joint where most energy is expended

· improved static fit and grip to reduce ankle movement throughout the stride whilst also maintaining stability and durability [4]

· feel like a new running experience

Kenichi Harano, Executive Officer and Senior General Manager at ISS comments on how METARIDE™ breaks new ground in long distance running.

“The METARIDE™ concept and new GUIDESOLE™ technology are fundamentally different to any other shoe we’ve ever made or that’s on the market today. We looked at run efficiency in a uniquely ASICS way to provide a new ‘feel’ whilst maintaining our promise of performance and protection.”

Representing the pinnacle of ASICS innovation, the METARIDE™ is the first in ASICS’ new energy-saving franchise, which will make the same concept and technologies available to more runners at different price points. A takedown model is planned for release this autumn.

Yasuhito Hirota, ASICS President and COO said METARIDE™ demonstrates ASICS’ commitment to continue to accelerate how runners move through cutting-edge product and services.

“We believe this new technology has the potential to disrupt the world of long-distance running. Our athletes and runners have told us that METARIDE™ is already transforming how they train, race, run and recover. This is just the beginning of a new era for ASICS as we bring the best innovations to our fans while attracting a new generation of runners.”

Runners can put the new shoe to the test with the WIN THE LONG RUN™ program on the RUNKEEPER™ app. The feature includes a series of five guided runs to help runners incorporate more variety in their training, improve endurance and run more efficiently. The experience is designed to inspire participants to go beyond the finish line to meet their next milestone.

METARIDE™ will be available in limited quantities from ASICS retail and online stores and specialist run outlets globally from 28th February.

Advertisement:

Bestseller No. 1
ASICS Men's MetaRide Running Shoes, 9.5M, Grey Floss/Black
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
Bestseller No. 2
ASICS Women's MetaRide Running Shoes, 8.5M, Black/Classic RED
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Guidesole Technology - Innovative midsole foams and a rocker sole design gives the runner a soft landing and more efficient stride.
  • Circular Knit Upper - Material construction is designed to offer improved breathability and fit.
  • Rearfoot GEL Technology - Attenuates shock during impact phase and allows for a smooth transition to midstance.
Bestseller No. 3
ASICS Women's Metaride Running Shoes, 9M, French Blue/Digital Grape
  • Breathable mesh upper -
  • FLYTEFOAM Technology - Provides lightweight cushioning
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • GEL Technology - Cushioning provides excellent shock absorption
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
Bestseller No. 4
ASICS Men's GlideRide Running Shoes, 9.5M, Black/Pure Gold
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 5
ASICS Men's Gel-Cumulus 21 G-TX Running Shoes, 13M, Graphite Grey/Sour Yuzu
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • GORE-TEX Upper - Waterproof and breathable upper designed to protect the foot during extreme weather conditions.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
SaleBestseller No. 6
ASICS Women's Gel-Venture 7 Running Shoes, 10.5M, Carrier Grey/Violet Blush
  • EVA midsole brings a fresh look and enhanced cushioning
  • Rearfoot GEL technology cushioning system: Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Ortholite X-40 Sockliner: This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability
Bestseller No. 7
ASICS Men's NOVABLAST Running Shoes, 8.5M, Directoire Blue/White
  • Lace closure
  • Reflective details to help you stand out
  • Jacquard mesh upper delivers excellent airflow
  • FLYTEFOAM BLAST midsole foam for an energetic bounce with each stride
  • AHAR is positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
Bestseller No. 8
ASICS Men's Glideride Running Shoes, 10.5M, Black/Graphite Grey
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
Bestseller No. 10
ASICS Women's Gel-Excite 6 Running Shoes, 9M, Indigo Blue/Pink Rave
  • AmpliFoam Midsole - Engineered to maintain durability at softer densities, providing better flexibility, comfort, and platform adaptability ideal for natural running.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

GEL-NIMBUS™ 21: Distance running made comfortable improved technologies provide runners with ASICS’ maximum comfort to run further, for longer

Press release:

ASICS has announced the launch of the GEL-NIMBUS™ 21 shoe – the latest release of its top-of-the-range, neutral long-distance running shoe. With ASICS’ commitment to continual improvement, the shoe incorporates human-centric science and the latest technology to give long-distance runners superior comfort so they can run further for longer.

Designed for neutral runners, the shoe features ASICS’ latest cushioning technology – FLYTEFOAM™ PROPEL & FLYTEFOAM™ LYTE – resulting in a spring like feel for a more energetic and lighter run.

Named after the Latin term for the Nimbus cloud formation, the ASICS collection has become synonymous with comfort, with each new release featuring new and improved technology to benefit runners. As the 21st iteration, GEL-NIMBUS™ 21 is no different, incorporating a variety of new technologies including;

· Improved Fit – a new last with more room in the forefoot combined with a Jacquard mesh and 3D printed overlays adapts to the movement of the runner for a premium and breathable fit.

· Energised Cushioning – infused with FLYTEFOAM technology, the midsole features both FLYTEFOAM™ PROPEL & FLYTEFOAM™ LYTE technologies to deliver a more luxurious ride. FLYTEFOAM PROPEL midsole delivers a strong bounce back during deformation – providing a spring like effect – whilst the FLYTEFOAM LYTE compound makes it ASICS’ lightest midsole with added cellulose nanofibers increasing the durability of the bouncy midsole.

· Max Shock Absorption – strategically placed GEL™ technology at high impact areas in both the forefoot and rearfoot to reduce shock and load on the body – ensuring superior shock absorption where runners need it most.

Norio Takaoka, Performance Running Footwear Division, Executive Officer, Senior General Manager, ASICS Corporation says: “With GEL-NIMBUS being our flagship neutral long-distance running shoe, it was important to design a shoe that was made to help runners go further and stay competitive in comfort. We always want to raise the bar when it comes to performance running, and with GEL-NIMBUS series having more than 20 years of history, it was key to create a shoe that would help runners achieve their goals.”

Updated features of the GEL-NIMBUS™ 21 include:

· FLYTEFOAM™ LYTE midsole – bottom midsole – provides continuous cushion through nanofiber design

· FLYTEFOAM™ PROPEL– top midsole – delivers a good bounce back during deformation

· Jacquard mesh – upper – combined with 3D printed overlays adapts to the movement of the runner to provide a premium fit

· Lateral full ground contact – construction – provides a smoother transition for neutral to supinated runners

· Medial TRUSSTIC – construction – reduces the weight of the sole unit whilst retaining the structural integrity of the shoe

· Moulded EVA sockliner

To sit alongside the launch of the GEL-NIMBUS™ 21, a fully integrated multi-media campaign has been developed, which will stretch across various offline and online media platforms. Fitting in with ASICS’ ‘I MOVE ME’ platform and continuing with its powerful authentic storytelling, there will also be an official campaign video featuring marathon runner and triple Olympic Games athlete Diana Nukuri, which will be available on the ASICS YouTube channel.

The GEL-NIMBUS™ 21 will be available from December 6th, 2018 at ASICS retail and online stores.

Advertisement:

SaleBestseller No. 1
ASICS Men's Gel-Nimbus 22 Shoes, 11.5M, White/Black
  • Heel Clutching System Technology provides improved support and creates improved heel fitting environment
  • FlyteFoam Midsole Technology provides exceptional bounce back and responsiveness no matter the distance
  • FluidFit Upper combines multi-directional stretch mesh with stretch reinforcements that adapt to the athlete's foot
  • FluidRide Midsole provides the ultimate combination of bounce back and cushioning properties with reduced weight and exceptional durability
  • Rearfoot and forefoot GEL technology attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle
Bestseller No. 2
ASICS Women's Gel-Nimbus 21 Running Shoes, 7.5M, Blue Coast/Skylight
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • Reflectivity - Contains reflective materials designed to enhance visibility during low light hours.
  • Heel Clutching System Technology - Exoskeletal heel counter provides improved support and creates improved heel fitting environment.
  • Plus 3 Midsole Technology - 3mm of additional height on women's models helps relieve achilles tension.
Bestseller No. 4
ASICS Men's Gel-Nimbus 21 (4E) Running Shoes, 12XW, Black/Dark Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
Bestseller No. 5
ASICS Women's Gel-Nimbus 23 Running Shoes, 8M, Grand Shark/Digital Aqua
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
  • GEL technology cushioning provides excellent shock absorption -
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FLYTEFOAM technology -
  • OrthoLite X-55 sockliner -
SaleBestseller No. 6
ASICS Women's Gel-Nimbus 22 Running Shoes, 8.5M, Sheet Rock/White
  • Multi-directional engineered mesh upper is soft and breathable
  • Lace up closure for a secure fit with independently discrete eyelets to help disburse lace tension
  • FlyteFoam Lyte Midsole Technology for optimal comfort and a responsive ride
  • 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort
  • Guidance Trusstic System Technology with Guidance Line construction for enhanced gait technology while providing midfoot structural technology
Bestseller No. 7
ASICS Men's Gel-Nimbus 23 Running Shoes, 11.5M, Hazard Green/Black
  • Heel Clutching System Technology provides improved support and creates improved heel fitting environment
  • FlyteFoam Midsole Technology provides exceptional bounce back and responsiveness no matter the distance
  • Trusstic System Technology reduces the weight of the sole unit while retaining the structural integrity of the shoe
  • FluidRide Midsole provides the ultimate combination of bounce back and cushioning properties with reduced weight and exceptional durability
  • Rearfoot and forefoot GEL technology attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle
Bestseller No. 8
ASICS Men's Gel-Cumulus 21 Running Shoes, 10.5M, MAKO Blue/White
  • DuraSponge Outsole - A blown AHAR rubber compound for enhanced cushioning and durability in the forefoot.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
Bestseller No. 10
ASICS Men's Gel-Nimbus 21 Running Shoes, 11M, White/DEEP Sapphire
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • Reflectivity - Contains reflective materials designed to enhance visibility during low light hours.
  • Heel Clutching System Technology - Exoskeletal heel counter provides improved support and creates improved heel fitting environment.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

ASICS pays homage to the iconic GEL-KAYANO™ 5 shoe model

Press Release:

20 years since the iconic 1999 GEL-KAYANO™ 5 shoe model was released, ASICS now pays tribute with a reinvigoration of the classic style.

Renowned as a high mileage running shoe with superior comfort and a bold VIS-TECH look, the 1999 model was the 5th iteration in the GEL-KAYANO series, created back in 1993. Whilst in keeping with those same principles and legendary silhouette, the GEL-KAYANO 5 OG model is a bold update for a fashion forward audience.

ASICS has always sought to hold substance over hype. It’s no different with the GEL-KAYANO 5 OG model, which holds true to ASICS’ heritage. Originally a high-end performance runner, the GEL- KAYANO™ 5 was part of the same GEL-KAYANO family which has set the benchmark for ‘stability running’ for the past 25 years. Now 20 years later and updated with a contemporary twist– it’s still on point – just as it was back in 1999.

A true marriage of vintage and modern – the GEL-KAYANO 5 OG shoe model uses cutting edge GEL™ technology, a fresh colour pallet and a quadra-lacing system to update the 1999 cult classic, but still remains true to the authentic look and feel which made the shoe so popular back in the 90s. The shoe will also see the return of DUOMAX™ tech, which reduces inward rotation of the foot.

In order to establish the GEL-KAYANO 5 OG model as part of the legendary GEL-KAYANO family, ASICS has partnered with the streetwear bible and media agency, Highsnobiety – who will play a significant role in maximising and celebrating the product.

To amplify the official release on ASICSTIGER brand’s owned channels, there will be a series of Instagram stories and posts which will tap into the aesthetics of the late 90s running magazines. Using vintage running editorial material with a modern twist, the Instagram stories will tell the story of how the original shoe came to be – whilst also showcasing product features and purchase information. The stories will then be hosted on the ASICSTIGER Instagram page.

In keeping with the silhouette which made the shoe a classic, the punchy reinvention will be available on ASICS.com and at select ASICS retailers.

Advertisement:

Bestseller No. 1
ASICS Men's Gel-Kayano 25 Running Shoes, 10M, Glacier Grey/Black
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
Bestseller No. 2
ASICS Men's Gel-Kayano 27 Running Shoes, 11M, Sheet Rock/Magnetic Blue
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 3
ASICS Women's Gel-Kayano 27 MK Running Shoes, 9M, Black/Ginger Peach
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 4
ASICS Women's Gel-Kayano 27 Running Shoes, 8.5M, Sheet Rock/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 5
ASICS Women's Gel-Kayano 26 (D) Running Shoes, 9W, Black/White
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • Trusstic System technology - Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
SaleBestseller No. 6
ASICS Women's Gel-Kahana 8 Running Shoe, Black/Island Blue/Pink Glow, 7.5 Medium US
  • Rear foot GEL Cushioning System: Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • SpEVA Midsole Material: Improves bounce back characteristics and decreases midsole breakdown.
  • DuoMax Support System: A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • Trusstic System Technology: Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
  • Trail Specific Outsole: Reversed lugs provide uphill and downhill traction on all types of terrain.
Bestseller No. 7
ASICS Women's Gel-Kayano 27 Lite-Show Running Shoes, 9M, White/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
  • Gender Specific Trusstic - Specifically designed trusstic system to cater to the differences in male and female biomechanics
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
Bestseller No. 8
ASICS Men's Gel-Kayano 26 Running Shoes, 10M, Piedmont Grey/Pure Silver
  • Enjoy luxurious comfort and improved bounce with the women's GEL-KAYANO 26 running shoe, featuring GEL technology to the forefoot and rear for high-density shock absorption and a comfortable feel over long distances.
  • 1011A541
  • Featuring a jacquard mesh upper and FLYTEFOAM Propel technology for a lightweight quality that allows your feet to breathe
  • The EVA sockliner offers excellent rebound and cushioning, while the Guidance TRUSSTIC SYSTEM technology brings a new level of stability
  • Meanwhile, the SpEVA 45 lasting improves bounce-back characteristics to put a spring in your step (quite literally)
Bestseller No. 9
ASICS Women's Gel-Kayano 25 Running Shoes, 8M, Carbon/MID Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
Bestseller No. 10
ASICS Women's Gel-Kayano 27 MK Running Shoes, 9M, Black/Carrier Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

ASICS GEL-KAYANO™ 25 helps runners go the distance

Press release:

[22nd May – Kobe, Japan] On June 1st, ASICS launches the 25th iteration of its flagship stability shoe, the GEL-KAYANO™, which has set the benchmark for long-distance running performance since 1993.

Through ASICS’ unique approach to human-centric design, research in technological innovation, and dedication to excellence, every iteration of the GEL-KAYANO™ series has improved on the previous version, offering runners increased protection and performance every time. The series has broken boundaries in product innovation and has enabled runners to perform at their best—revolutionising the performance running category. The GEL-KAYANO™ 25 is no exception, offering yet again, brand-new technology from ASICS’ Institute of Sport Science (ISS), which debuts in this shoe.

Kenichi Harano, Executive Officer and Senior General Manager at ISS says: “The GEL-KAYANO™ series was designed to make long-distance running accessible for runners. For 25 years, we’ve kept this goal in mind as we continued to make GEL-KAYANO™ series lighter and more responsive, without ever compromising on stability.”

GEL-KAYANO™ 25

GEL-KAYANO™ 25 features the new FlyteFoam™ Lyte and FlyteFoam™ Propel Technologies, working in parallel to deliver superior protection and enhanced stability no matter the distance.

NEW AND IMPROVED FEATURES

FlyteFoam™ Lyte is the next generation of ASICS lightweight and responsive cushioning technology [1] . The midsole formula features a reinforced, sustainable nanofiber compound which increases the foam’s durability and provides more stability for runners.

FlyteFoam™ Propel is ASICS’ newest patented [2] foam formulation designed to provide enhanced responsiveness in toe-off. Used in parallel tandem with the strategically-placed ASICS GEL™ technology, the GEL-KAYANO™ 25 works with the runner’s foot to provide superior shock absorption.

All-new Two-Layer Jacquard Mesh Upper offers a breathable, premium fit that improves flexibility and decreases irritation-causing wrinkles while maintaining lightweight—which means the runners will look as good as they feel.

ASICS’ approach to human-centric product development is something ASICS’ founder, Mr. Kihachiro Onitsuka pioneered, in 1949. This year is an important moment for ASICS as on May 29th ASICS’ will be celebrating Mr. Onitsuka’s centennial birthday, showing people how he shaped the brand ASICS is today and how he has influenced the path for the brands future.

Paul Miles, Chief Marketing Officer, ASICS Corporation says: “GEL-KAYANO™ 25 is a product that we know our founder would have been proud of and it’s just the beginning of what we have coming over the next few years in the performance running category.”

The GEL-KAYANO™ 25 will be available globally on June 1st, 2018 at ASICS retail and online stores for $160 USD.

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Bestseller No. 1
ASICS Women's Gel-Kayano 27 Running Shoes, 8.5M, Sheet Rock/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 2
ASICS Men's Gel-Kayano 27 Running Shoes, 11M, Sheet Rock/Magnetic Blue
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 3
ASICS Women's Gel-Kayano 25 Running Shoes, 9.5M, Carbon/MID Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
Bestseller No. 4
ASICS Men's Gel-Kayano 25 Running Shoes, 11.5M, Glacier Grey/Black
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
Bestseller No. 5
ASICS Women's Gel-Kayano 27 MK Running Shoes, 10M, Black/Ginger Peach
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 6
ASICS Women's Gel-Kayano 26 (D) Running Shoes, 9W, Black/White
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • Trusstic System technology - Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
Bestseller No. 8
ASICS Women's Gel-Kayano 27 Lite-Show Running Shoes, 8.5M, White/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
  • Gender Specific Trusstic - Specifically designed trusstic system to cater to the differences in male and female biomechanics
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
SaleBestseller No. 9
ASICS Tiger Men's Gel-Kayano 5 OG Shoes, 11M, Stone Grey/Stone Grey
  • Synthetic and mesh upper
  • Heavy use of overlays
  • Original trusstic technology
  • Gel technology cushioning
  • Rubber outsole
Bestseller No. 10
ASICS Men's Gel-Kayano Lite Running Shoes, 13M, Piedmont Grey/Sheet Rock
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • AGAR Sponge - ASICS high abrasion resistant (AHAR) rubber on the outsole that is softer and lighter to deliver a plush ride, flexibility and overall comfort.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

ASICS celebrates the 20th iteration of the GEL-NIMBUS™ series, its best long distance running shoe

Press release:

To celebrate nearly twenty years of the GEL-NIMBUS series, ASICS is launching a new edition of its most popular long-distance shoe [i] , the GEL-NIMBUS 20. The lightest model in GEL-NIMBUS history, the GEL-NIMBUS 20 is made for the runner in everyone—whether it’s your first mile or your hundredth.

Like the GEL technology in the shoe, running is evolving—breaking the mold of what people consider a runner to be. The new GEL-NIMBUS 20 shoe is designed with cushioning and light weight comfort aimed to give runners their best performance from start to finish.

GEL-NIMBUS 20

Today, GEL-NIMBUS is the leading cushioning model mainly for neutral runners and underpronators, packed with a range of ASICS performance technology.

The combination of its patented FlyteFoam [ii] midsole inserts with GEL Technology gives the GEL-NIMBUS 20 superior cushioning, shock absorption and a lightweight feel with every step.

Built for runners of every stride, the GEL-NIMBUS 20 features new Gradient Jacquard Mesh structure, designed with strategic 3D printed overlays that seamlessly wrap and support the foot throughout your run. The new feature on the upper also gives feet a great fit and breathability for runners of every stride.

Gerard Klein, Senior General Manager, Global Performance Running Footwear, ASICS Corporation says, “The GEL-NIMBUS is a shoe with nearly 20 years of history. And there’s a very good reason for this—since its debut in 1999, the GEL-NIMBUS has managed to deliver against runners’ highest expectations and help them achieve their personal bests. The GEL-NIMBUS has always been designed to offer runners superior cushioning without excess weight. In fact, Nimbus means “cloud” in Latin. Our goal with the GEL-NIMBUS is literally to make runners feel so light and comfortable, it’s almost like they’re running on a cloud. Every year ASICS raises its aspirations even higher, and we will continue to innovate and develop the GEL-NIMBUS series.”

GEL-NIMBUS 20 retails for $160 USD and will be available December 1st at ASICS and specialty run stores as well as online at asics.com.

Features of the GEL-NIMBUS 20 include:

· I.G.S (Impact Guidance System)

· FlyteFoam Midsole –bottom layer

· SpEVA Midsole –top layer

· Plus 3 and Gender Specific Cushioning (for Women’s model)

· GUIDANCE LINE

· TRUSSTIC System

· Visible Rearfoot and Forefoot GEL

· SpEVA Lasting

· FluidFit Upper with Gradient Jacquard Mesh

· Outsole Forefoot: AHAR Sponge, Rear foot: AHAR PLUS Rubber

· X-40 Ortholite Sockliner

· External Counter

· 3M Reflectivity

Advertisement:

SaleBestseller No. 1
ASICS Men's Gel-Nimbus 22 Shoes, 10.5M, Glacier Grey/Graphite Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • Trusstic System technology - Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
SaleBestseller No. 2
ASICS Women's Gel-Nimbus 22 Running Shoes, 8.5M, Grey Floss/Peacoat
  • Packed full of plush cushioning and special technologies to respond to your natural stride.
  • 1012A587
  • The upper is made from Jacquard mesh and will fit snugly, allowing air to flow and keep the foot fresh as you run and run.
  • Asics famous GEL technology in the front and rear sole gives you energized cushioning in the form of shock-absorbing silicone for heavy-impact activity.
  • This lightweight foam formulation has a special high-energy return elastomer helping to put a spring in your step.
Bestseller No. 3
ASICS Women's Gel-Nimbus 21 Running Shoes, 8.5M, Blue Coast/Skylight
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • Reflectivity - Contains reflective materials designed to enhance visibility during low light hours.
  • Heel Clutching System Technology - Exoskeletal heel counter provides improved support and creates improved heel fitting environment.
  • Plus 3 Midsole Technology - 3mm of additional height on women's models helps relieve achilles tension.
Bestseller No. 4
ASICS Men's Gel-Nimbus 21 (4E) Running Shoes, 12XW, Black/Dark Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
Bestseller No. 6
ASICS Women's Gel-Venture 6 Running Shoes, 9W, Black/Carbon/NEON Lime
  • Manmade upper
  • Lace up closure for a secure fit
  • Fabric linings keep feet cool and dry
  • Cushioned footbed for added comfort is removable to help accomodate medical orthotics
  • Rearfoot GEL cushioning system helps absorb shock for a smoother transition
Bestseller No. 7
ASICS Women's Gel-Nimbus 23 Running Shoes, 8.5M, Grand Shark/Digital Aqua
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
  • GEL technology cushioning provides excellent shock absorption -
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FLYTEFOAM technology -
  • OrthoLite X-55 sockliner -
Bestseller No. 8
ASICS Men's Gel-Cumulus 21 Running Shoes, 12M, Black/White
  • DuraSponge Outsole - A blown AHAR rubber compound for enhanced cushioning and durability in the forefoot.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

ASICS Launches DynaFlyte – The Key To Fast Running

IRVING, Calif., June 14, 2016 /PRNewswire/ — ASICS launches the new DynaFlyte model, its lightest-ever cushioning shoe for runners who want speed. Delivering both lightweight and cushioning, the DynaFlyte model unlocks runners’ speed so they can run fast at any distance. Featuring a full-length FlyteFoam midsole, DynaFlyte is the first product that allows everyday runners to experience ASICS latest patented midsole technology in its purest form.

ASICS held a global launch event for the DynaFlyte model in New York City on June 14, featuring ASICS elite athletes Candace Hill and Ryan Hall, media, influencers and scientists from ASICS Institute of Sports Science (ISS).
The DynaFlyte model unlocks the potential to run fast by delivering superior cushioning in a lightweight shoe. With less shoe weight to swing forward, runners experience less energy loss, more efficient running and unlock the potential for speed at any distance.

Maintaining effective cushioning while simultaneously reducing a shoe’s weight is a key challenge in running footwear development. Featuring category-bending innovations, it has defied the inverse correlation between lightweight and cushioning, allowing runners to improve their speed at any distance. Having broken the 10.5 oz barrier, DynaFlyte weighs 9.3 oz for men and 7.8 oz for women.

Discover Pure FlyteFoam Technology
At the core of the DynaFlyte model is FlyteFoam, ASICS patented lightweight and responsive cushioning technology ? first trialed in MetaRun in November 2015. DynaFlyte marks the first use of FlyteFoam in its purest form, through a full-length midsole engineered to deliver lightweight and highly-functional cushioning.

FlyteFoam is the result of about three years of development and over 300 prototypes tested at ASICS Institute of Sport Science. Built with reinforced fibers that work to maintain cushioning, it is approximately 55 percent lighter than the industry standard and is ASICS lightest midsole. Equipped with a full-length FlyteFoam midsole, DynaFlyte meets the highest level of cushioning standards among ASICS running footwear.

The ISS Promise
The DynaFlyte model was designed and developed at the ISS, ASICS research & development center in Kobe, Japan. ISS, the beating heart of ASICS, is where countless pieces of data from amateur and professional runners over the past 30 years are curated and analyzed to inform product development. ISS has put ASICS at the forefront of research in running. Their rigorous approach to product development has led to the discovery of the breakthrough technology, FlyteFoam.

DynaFlyte embodies ISS human-centric science approach to product development and commitment to continuous improvement, bringing new possibilities to runners looking for performance and speed at any distance.

With DynaFlyte, runners can fully experience FlyteFoam technology at its purest. We are excited to launch DynaFlyte, and see how FlyteFoam will be able to help runners unlock their speed, said Dr. Tsuyoshi Nishiwaki, Executive Officer, Senior General Manager, ASICS Institute of Sport Science.

DynaFlyte in Action
ASICS sponsored a global launch event in New York City on June 14th, showcasing the DynaFlyte model, its key product release of the year and its featured technology, FlyteFoam. During the launch ASICS introduced an interactive installation, the DynaFlyte Deck, a specialized running track. The event was designed to bring to life the shoe’s full experience and consumer benefits.

Developed in cooperation with ISS, it is programmed with colored lighting and sounds that offer runners on the track different drills to experience and feel the DynaFlyte models core benefits ? lightweight, cushioning, and the potential for speed.

Media and influencer attendees were able to test-run the product on ASICS’ custom-made DynaFlyte Deck.

ASICS elite athletes Ryan Hall and Candace Hill, as well as scientists from ISS, also participated in the global launch event.

ASICS newest and youngest track and field athlete, Candace Hill, spoke about her partnership with ASICS:

One of the reasons why I choose partnering with ASICS is because they get what it means to be fast and being the fastest is the main focus for me on the track and in my training said Hill. This new shoe by ASICS can unlock that potential for everyone while still feeling light and comfortable.

The DynaFlyte model will be available for men and women at ASICS online stores and select running outlets worldwide starting July 2016.

Join in and follow the ‘WANT IT MORE’ community online by using the #wantitmore hashtag.

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Bestseller No. 1
ASICS Women's Dynaflyte 2 Running Shoes, 9M, Blue Purple/White/Indigo Blue
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Seamless Construction - The use of seamless materials reduces the potential for irritation and friction caused by traditional stitches and seams.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • Removable Sockliner - A sockliner which can be removed to accommodate a medical orthotic.
Bestseller No. 2
ASICS Men's Dynaflyte Running Shoe, Electric Blue/Indigo Blue/Hot Orange, 8 M US
  • I.g.s (impact guidance system) technology: Asics design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Seamless construction: the use of seamless materials reduces the potential for irritation and friction caused by traditional stitches and seams.
  • Comforter lasting: this lasting material features plush underfoot comfort while providing excellent moisture management, high level breathability, and anti-microbial properties.
  • Discrete eyelets: independently placed eyelets disburse lace tension, creating a customized fitting environment and enhanced upper comfort.
  • Removable sockliner: a sockliner which can be removed to accommodate a medical orthotic.
Bestseller No. 3
ASICS Women's Dynaflyte 3 Running Shoes, 11M, MID Grey/White
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Adapt Mesh Technology - Uniquely multi-functional mesh fabrication that provides support and flexibility for a secure and unrestricted fit.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
SaleBestseller No. 4
ASICS Women's Gel-DS Trainer 25 Running Shoes, 7.5M, White/Gunmetal
  • Ortholite Sockliner manages moisture
  • AHAR Outsole is placed in critical areas of the outsole for exceptional durability
  • Flytefoam midsole delivers lightweight and highly functional cushioning unlocking speed
  • Trusstic System Technology reduces the weight of the sole until while retaining the structural integrity of the shoe
  • Rearfoot GEL Cushioning Systems Attenuates shock during impact phase and allows for a smooth transition to midstance
Bestseller No. 5
ASICS Men's Dynaflyte 3 Running Shoes, 10M, Black/White
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Adapt Mesh Technology - Uniquely multi-functional mesh fabrication that provides support and flexibility for a secure and unrestricted fit.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
Bestseller No. 6
ASICS Men's GT-1000 7 Running Shoes, 8M, Black/White
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • Reflectivity - Contains reflective materials designed to enhance visibility during low light hours.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • SpevaFoam Midsole Material - Improves bounce back characteristics and decreases midsole breakdown.
Bestseller No. 7
ASICS Men's Dynaflyte 4 Running Shoes, 12M, Black/Sheet Rock
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
Bestseller No. 8
ASICS Men's Dynaflyte running Shoe, Mid Grey/Black/Safety Yellow, 10.5 M US
  • mpact Guidance System (I.G.S) (Running) : ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Seamless construction
  • ComforDry Lasting: This lasting material features plush underfoot comfort while providing excellent moisture management, high level breathability, and antimicrobial properties.
  • Discrete Eyelets
  • Removable Sockliner
Bestseller No. 9
ASICS Men's Dynaflyte 2 Running Shoes, 9M, Black/White/Carbon
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Seamless Construction - The use of seamless materials reduces the potential for irritation and friction caused by traditional stitches and seams.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
  • Removable Sockliner - A sockliner which can be removed to accommodate a medical orthotic.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
Bestseller No. 10
ASICS Women's Dynaflyte Running Shoe, White/Pink Glow/Silver, 6 M US
  • Removable Insole
  • AHAR Plus Outsole: exceptionally durable compound is 50% more durable

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.