ASICS Launches its latest shoe on the iconic legend series: GEL-CUMULUS™ 23

[2 APRIL 2021 – KOBE, JAPAN] – Today, ASICS unveils the GEL-CUMULUS™ 23 – the latest update in the iconic GEL-CUMULUS™ shoe series.

A go-to shoe among runners for its versatility, comfort and eye-catching design, ASICS has taken GEL-CUMULUS™ to the next level by creating an even smoother and more cushioned ride. This improved comfort allows runners to focus simply on enjoying their run, enabling them to achieve a Sound Mind in a Sound Body at a time when it has never been so important.

ASICS has designed the GEL-CUMULUS™ 23 using GEL™ technology combined with a thicker layer of very light FLYTEFOAM™ midsole that gives cushioning and comfort while keeping the shoe responsive and light in weight. The addition of a seamless mesh upper means the shoe wraps the foot like a second skin, giving an extra layer of comfort for the wearer.

ASICS has also harnessed its 3D SPACE CONSTRUCTION technology to improve the shoe, a technology that provides added comfort and support in specific areas underfoot depending on the runner’s gender. This means the GEL-CUMULUS™ 23 is optimized for the running styles of both men and women.

Shuhei Takemura, Manager, Performance Running Development Team, Footwear at ASICS said: “Offering a smooth ride to keep on running for longer. GEL-CUMULUS™ 23 is the latest shoe from that ASICS to help everyone achieve a Sound Mind in a Sound Body through sport. Providing cushioning and comfort while remaining responsive and light in weight, it is the perfect everyday trainer for athletes of all levels to get involved with our 2021 challenge to move your mind at sunrise and experience the uplifting power of sport.”

GEL-CUMULUS™ 23 is available for men and women from ASICS retail, online stores and specialist running outlets from April 2, 2021. Visit the product video: ASICS GEL-CUMULUS 23 and www.ASICS.com for more information.

ASICS is encouraging all runners to move their minds at sunrise in 2021 as part of their mission to enable everyone to achieve a sound mind in a sound body. Experience the unique cushioning and comfort of the new GEL-CUMULUS™ 23 by joining the ASICS Move Your Mind at Sunrise challenge. Then share your sunrise moment. #SoundMindSoundBody

SaleBestseller No. 1
ASICS Men's Gel-Cumulus 21 Running Shoes, 11M, Metropolis/White
  • DuraSponge Outsole - A blown AHAR rubber compound for enhanced cushioning and durability in the forefoot.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
SaleBestseller No. 2
ASICS Men's Gel-Cumulus 22 Running Shoes, 10.5M, White/Black
  • 3D Print Upper - Increases forefoot support and comfort
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
Bestseller No. 3
ASICS Women's Gel-Cumulus 21 Running Shoes, 9.5M, Violet Blush/Dive Blue
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • EVA Sockliner - Removable sockliner that provides cushioning performance.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
SaleBestseller No. 4
ASICS Women's Gel-Cumulus 22 Running Shoes, 8M, Smoke Blue/White
  • 3D Print Upper - Increases forefoot support and comfort
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
SaleBestseller No. 5
ASICS Men's Gel-Cumulus 22 MK Running Shoes, 11M, Peacoat/Grey Floss
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
SaleBestseller No. 6
ASICS Women's Gel-Cumulus 21 G-TX Running Shoes, 9.5M, MAKO Blue/Midnight
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • EVA Sockliner - Removable sockliner that provides cushioning performance.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
Bestseller No. 7
ASICS Men's Gel-Cumulus 20 Running Shoes, 11M, Race Blue/Peacoat
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • Reflectivity - Contains reflective materials designed to enhance visibility during low light hours.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
Bestseller No. 8
ASICS Women's Gel-Cumulus 20 Running Shoes, 8M, Azure/Blue Print
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Ortholite Sockliner -
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • Reflectivity - Contains reflective materials designed to enhance visibility during low light hours.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
Bestseller No. 9
ASICS Women's Gel-Cumulus 23 Running Shoes, 10M, Piedmont Grey/White
  • GEL Technology - Cushioning provides excellent shock absorption
  • Gender Specific 3D SPACE CONSTRUCTION - Addresses different compression rates at footstrike per gender.
  • Engineered mesh upper -
  • Reflective accents improve visibility in low-light conditions -
  • FLYTEFOAM Technology - Provides lightweight cushioning
SaleBestseller No. 10
ASICS Women's Gel-Nimbus 22 Running Shoes, 10M, Grey Floss/Peacoat
  • Packed full of plush cushioning and special technologies to respond to your natural stride.
  • 1012A587
  • The upper is made from Jacquard mesh and will fit snugly, allowing air to flow and keep the foot fresh as you run and run.
  • Asics famous GEL technology in the front and rear sole gives you energized cushioning in the form of shock-absorbing silicone for heavy-impact activity.
  • This lightweight foam formulation has a special high-energy return elastomer helping to put a spring in your step.

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ASICS Takes Human-Centric Design To Next Level At 2021 Innovation Summit – Launching Two New Shoes, Optimised For The Most Popular Running Styles

Press release:

ASICS is today announcing not one but two high-performance running shoes that take the power of human-centric design to the next level.

In an industry first, METASPEED™ Sky and METASPEED™ Edge have each been scientifically designed with a distinct type of running style in mind. The new racing shoes help elite athletes to reach the top of their game, because they don’t have to adjust their running style to fit the shoe anymore; instead, ASICS is giving them high-performance shoes that support their running style.

The shoes were unveiled at ASICS’ Innovation Summit 2021 – the brand’s annual showcase of the very pinnacle of new performance sportswear. This year ASICS hosted its first ever, fully personalized experience, taking guests on an interactive virtual reality journey through the past, present and future of the ASICS story and its longstanding commitment to human-centric design. The experience culminated in the grand reveal of its ground-breaking METASPEED™ innovation – the latest era-defining moment in this journey.

METASPEED: Taking human-centric design to the next level

METASPEED™ Sky and METASPEED™ Edge see ASICS set the standard for human-centric design in 2021.

The unique design story behind the two new shoes centers on a crucial insight by scientists at the ASICS Institute of Sport Science (ISS). They recognized that the type of shoes powering the world’s fastest were only favoring one type of runner – STRIDE runners – those with a long-loping gait with large periods spent airborne who increase their speed by extending their stride length.

ASICS research however showed that these shoes do not fully support elite athletes who prefer the second major running style – CADENCE, which features smaller steps made while hovering over the ground with minimal up and down motion. Crucially, these runners increase their speed by both extending their stride length and increasing the number of steps they take per minute.

The sports scientists at the ISS were able to measure that athletes perform better when running in shoes that are optimized for their running style. Addressing the challenge, ASICS has created the METASPEED™ Sky for STRIDE runners and METASPEED™ Edge for those with a CADENCE style – both specially optimized and proven to improve runner performance for each of the two major running styles [1] .

The launch of METASPEED™ Sky and METASPEED™ Edge means that runners will no longer having to adjust their running style to suit the shoe they’re wearing. With initial tests from ASICS already showing the METASPEED™ innovation could help reduce the number of steps for a runner to finish a marathon by over 1.2% [2] , it will give all elite runners the opportunity to reach peak performance.

Kenichi Harano, Executive Officer and Senior General Manager at the ASICS Institute of Sport Sciencesaid: “The METASPEED™ journey began with the simple insight that athletes run faster in shoes are that specially tailored for them. From here – we got to work. Following a lengthy, meticulous research and development process, METASPEED™ Sky and METASPEED™ Edge were born. Optimized for the two most prevalent running styles in elite runners, they are both at the very pinnacle of running innovation. Our initial tests are already showing them to have an impact on the times of the elite runners’ we’ve been working with. That’s why we’re so excited to be unveiling them to the world today.”

Innovation Summit: YOUR LAB, your way

The shoes were announced at ASICS’ first ever fully personalized Innovation Summit. The experience centers on the creation virtual reality world, where every aspect – from the breeze in the trees, to the waves in the water – respond directly to the user’s biodata for a completely tailored experience.

In addition to a LAUNCH area where guests are able to get up close and personal with METASPEED™ and the story behind its creation, other key elements of the experience include:

  1. BRAND LEGACY AREA – A virtual walkthrough that exhibits the defining milestones of ASICS’ commitment to personalized products and innovation throughout history. It begins with the unique design story behind the brand’s first ever basketball shoe, created in 1951 using suction cups, and goes right through to the modern day, showcasing how ASICS’ continued focus on human-centric design helped Sara Hall to her incredible second-place finish at the 2020 London Marathon.
  2. TODAY AND TOMORROW – An opportunity for guests to get hands-on with the latest AI tech that is revolutionizing the present and shaping the future of sports performance. This includes:

· Scutoid Stress Test area – Educating guests on how ASICS is looking to utilize the revolutionary structure and flexible combinations of scutoid technology to provide unparalleled personalised cushioning systems based on individual needs in its future products.

· AI Running Coach – A behind-the-scenes look at how ASICS is working in collaboration with CASIO to develop innovative new smart devices that employ AI as a way of enabling great individualized coaching, giving real-time tips and feedback, personalised to a runner’s own goals.

· Own Last – A VR trial of a ground-breaking new ASICS innovation that will enable runners to scan their feet using a smartphone to create custom-made running shoes, 3D printed to their exact measurements, opening up a whole new world of human-centric design in the future.

President & Chief Operating Officer of ASICS, Yasuhito Hirota said: “At ASICS we are driven by our founding principle: we want to help everyone achieve a sound mind in a sound body through sport. At the heart of this philosophy is an unwavering belief in the power of human-centric design to create products that deliver the perfect balance of peak performance and protection for every kind of athlete. With the pandemic placing huge restrictions on competitive sport across the globe, this longstanding obsession of ours has become supercharged for 2021. This year’s Innovation Summit and launch of METASPEED™ stands as a symbol of our continued commitment to help elite athletes achieve their potential, while cementing ASICS’ status as a pioneer of innovation in the running sector.”

The METASPEED™ Sky will be available globally via the ASICS website and selected specialty retail stores from March 31, 2021. The METASPEED™ Edge will be available from June 4, 2021.

ASICS is also inviting people around the world to experience the new shoes up close and personal like never before – in a virtual innovation lab, complete with a diagnostic tool to understand the type of runner they are.

ABOUT THE PRODUCTS

METASPEED™ Sky

The METASPEED™ Sky racing shoe is designed to help runners go faster by extending their stride length considerably. Stride-type runners take a longer stride once they start increasing their speed. Thanks to an energetic midsole foam and a propulsive carbon plate, runners wearing these shoes will be able to conserve more energy while maintaining their pace at the later stages of the race.

METASPEED™ Edge

The METASPEED™ Edge racing shoe is designed to help cadence-type runners go faster by extending their stride length while allowing them to control cadence more easily. Cadence-type runners increase both cadence and stride as they run faster. Runners wearing these shoes will experience a fast underfoot feel, thanks to the energetic midsole foam and a propulsive carbon plate. These components allow them to elongate their stride and conserve more energy while controlling their pace.

SaleBestseller No. 1
ASICS Men's Gel-Venture 7 Running Shoes, 12M, Black/Sheet Rock
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
SaleBestseller No. 2
ASICS Women's Gel-Venture 7 (D) Shoes, 8.5W, Black/Silver
  • The assured support, comfort, and response of the GEL-Venture® 7 running shoe will give you the edge you want on every run!
  • Predecessor: GEL-Venture 6.
  • Support Type: Neutral to underpronation (supination).
  • Cushioning: Lightweight, flexible response.
  • Surface: Trail. Differential: Not provided. Durable mesh and synthetic upper materials. Plush tongue and collar. Breathable fabric lining offers a great in-shoe feel. Removable foam insole for added underfoot support and comfort. Rearfoot GEL® cushioning system absorbs impacting shock and promotes a smoother transition to midstance. Trail-specific outsole features reversed lugs for optimal uphill and downhill traction on varied terrain. Highly durable AHAR® rubber outsole. Imported.
Bestseller No. 3
ASICS Men's Gel-Venture 5-M, Silver/Light Grey/Royal, 11 M US
  • Outdoor-ready runner with mesh and brushstroke-patterned underlays
  • Rearfoot GEL cushioning
  • Removable sockliner accommodates medical orthotics
  • Trail-specific outsole with reversed traction lugs
  • AHAR outsole rubber in critical high-wear areas
SaleBestseller No. 4
ASICS Men's Gel-Nimbus 22 Shoes, 11M, White/Black
  • Heel Clutching System Technology provides improved support and creates improved heel fitting environment
  • FlyteFoam Midsole Technology provides exceptional bounce back and responsiveness no matter the distance
  • FluidFit Upper combines multi-directional stretch mesh with stretch reinforcements that adapt to the athlete's foot
  • FluidRide Midsole provides the ultimate combination of bounce back and cushioning properties with reduced weight and exceptional durability
  • Rearfoot and forefoot GEL technology attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle
SaleBestseller No. 5
ASICS Women's Gel-Excite 7 Running Shoes, 7.5M, White/Safety Yellow
  • Jacquard Mesh Upper - Multi-directional mesh material improves ventilation and stability.
  • AmpliFoam Midsole - Engineered to maintain durability at softer densities, providing better flexibility, comfort, and platform adaptability ideal for natural running.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
SaleBestseller No. 6
ASICS Women's Gel-Contend 6 Running Shoes, 8.5M, Grand Shark/Pink GLO
  • AmpliFoam Midsole - Engineered to maintain durability at softer densities, providing better flexibility, comfort, and platform adaptability ideal for natural running.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
Bestseller No. 7
Kicksology: The Hype, Science, Culture & Cool of Running Shoes
  • Metzler, Brian (Author)
  • English (Publication Language)
  • 272 Pages - 10/15/2019 (Publication Date) - VeloPress (Publisher)
SaleBestseller No. 8
ASICS Men's Gel-Contend 5 Running Shoes, 11M, Black/White
  • Please click here for more information about ASICS® Running Technology.
  • The ASICS® GEL-Contend® 5 running shoe has the lightweight durability and superior traction to take your running workout to the next level.
  • Predecessor: GEL-Contend 4.
  • Support Type: Neutral to underpronation.
  • Cushioning: Lightweight, flexible response. Surface: Road. Differential: 10 mm. Heel/Toe: 22 mm/12 mm. Built for the low-mileage runner looking for a versatile, everyday shoe. Breathable mesh and synthetic upper materials. Laminate mid-foot cage provides structural support. Lace-up closure. Padded tongue and collar. Breathable fabric lining offers a great in-shoe feel. Removable textile footbed. Ortholite® sockliner provides excellent underfoot support, comfort, and moisture manag
SaleBestseller No. 9
ASICS Men's GT-2000 8 Running Shoes, 11M, Grand Shark/Black
  • REARFOOT AND FOREFOOT GEL TECHNOLOGY CUSHIONING SYSTEM - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FLYTEFOAM MIDSOLE TECHNOLOGY -Our Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • ENGINEERED MESH UPPER -Multi-directional mesh material improves ventilation and stability.
  • DYNAMIC DUOMAX SUPPORT SYSTEM -This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • TRUSSTIC SYSTEM TECHNOLOGY -Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
Bestseller No. 10
ASICS Women's Noosa Tri 13 Running Shoes, 8.5M, Digital Aqua/HOT Pink
  • FLYTEFOAM cushioning -
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • Engineered mesh upper improves breathability -
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
  • Sustainable sockliner dye -

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ASICS ANNOUNCES NEWEST ADDITIONS TO ENERGY SAVING SERIES WITH LAUNCH OF GLIDERIDE™ 2 AND EVORIDE™ 2

[February 5 2021 – KOBE, JAPAN] – Today, ASICS announces the launch of GLIDERIDE™ 2 and EVORIDE™ 2 models, the newest editions to its popular Energy Saving Series designed to help runners go for longer, faster and easier.

Built on ASICS’ GUIDESOLE™ technology, the new shoes make running feel easier, reflecting ASICS’ ongoing commitment to help everyone achieve a sound mind in a sound body through sport.

GLIDERIDE™ 2

Building on the success of the hugely popular GLIDERIDE™ shoe, GLIDERIDE™ 2 shoe is ASICS’ latest premium, energy saving shoe, offering an even smoother and more cushioned ride.

Once again centered around GUIDESOLE™ technology to deliver superior energy saving for the runner, a key new feature of GLIDERIDE™ 2 shoe is gender-specific tuning, with a lower density foam for a softer feel underfoot offered for female runners – placing ASICS’ spirit of personalization at the heart of the shoe’s updated design.

Meanwhile, a widened midfoot base and reduced underfoot cutouts offer a smoother transition from heel-strike to toe-off for greater running efficiency. A newly engineered 3D-printed mesh delivers an improved upper fit and added comfort from the first mile to the last.

EVORIDE™ 2

EVORIDE™ 2 shoe is ASICS’ lighter, more affordable energy saving shoe. Building on the success of last year’s EVORIDE™ shoe, the shoe’s updated design features a lower density FLYTEFOAM™ material. This makes it more lightweight with an even softer feel than its predecessor.

EVORIDE™ 2 shoe is also based on ASICS’ GUIDESOLE™ technology, helping runners propel forward more easily at toe-off through a specially-designed angled midsole that provides extra support at the ankle. What’s more, GLIDERIDE™ 2 is perfect for more environmentally conscious runners too, with approximately 20% of the shoe’s upper made using recycled material.

KENICHI HARANO, Executive Officer, Senior General Manager, Institute of Sport Science at ASICS said: “In 2021 and beyond, everything we do will be geared towards championing the positive impact of sport on mental wellbeing and inspiring people all over the world to achieve a sound mind in a sound body. As we continue to invite runners all over the world to experience the uplifting power of sport by moving their mind at sunrise, launching the next generation of our popular GLIDERIDE™ and EVORIDE™ silhouettes is the latest step on this journey. There’s no better way to experience the two shoes’ incredible energy saving benefits than joining us on this mission and moving your mind at sunrise.”

Both GLIDERIDE™ 2 ($150) and EVORIDE™ 2 ($120) models are available for men and women from ASICS retail, online stores and specialist running outlets globally from February 5, 2021.

SaleBestseller No. 1
ASICS Men's GlideRide Running Shoes, 11M, Black/Pure Gold
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
SaleBestseller No. 2
ASICS Women's GlideRide Running Shoes, 9.5M, Polar Shade/Grey Floss
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 3
ASICS Men's Glideride Running Shoes, 9.5M, Black/Graphite Grey
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
SaleBestseller No. 4
ASICS Women's Glideride Tokyo Running Shoes, 7M, White/Sunrise RED
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
Bestseller No. 5
ASICS Women's Glideride 2 Running Shoes, 12M, Black/Pink Salt
  • Engineered mesh upper improves breathability -
  • 3D print on the upper improves support -
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • FLYTEFOAM Technology - Provides lightweight cushioning
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
Bestseller No. 6
ASICS Women's Glideride Running Shoes, 10M, Black/Graphite Grey
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 7
ASICS Men's Glideride 2 Running Shoes, 12.5M, Black/Carrier Grey
  • Engineered mesh upper improves breathability -
  • 3D print on the upper improves support -
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • FLYTEFOAM Technology - Provides lightweight cushioning
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
SaleBestseller No. 8
ASICS Men's Glideride Tokyo Running Shoes, 11M, Black/Sunrise RED
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
Bestseller No. 9
ASICS Women's Glideride 2 Lite-Show Running Shoes, 7M, French Blue/LITE-Show
  • Engineered mesh upper improves breathability -
  • 3D-print overlays improve support -
  • FLYTEFOAM Technology - Provides lightweight cushioning
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
Bestseller No. 10
ASICS Men's Glideride 2 Lite-Show Running Shoes, 12M, French Blue/LITE-Show
  • Engineered mesh upper improves breathability -
  • 3D print on the upper improves support -
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • FLYTEFOAM Technology - Provides lightweight cushioning
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.

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ASICS LAUNCHES LONG-TERM VISION “VISION2030”

ASICS has launched its new ten-year long-term vision, “VISION2030”. The vision, which extends through 2030, presents long-term targets for ASICS to become the company it aspires to be in the future.

Our society and the environment have been undergoing huge changes at unprecedented speed. Digital technology is now a part of the everyday lives of many people and offers new value and experiences. On the other hand, new social issues related to our health have arisen as we have fewer opportunities to move our bodies as our lifestyles become richer and more convenient. As a result, awareness of health conditions from both mind and body perspective will likely grow even more around the world.

ASICS’ founding philosophy is a sound mind in a sound body, and it represents our wish to enable healthy and fulfilled lives to people. In this changing world, our founding philosophy will be more required from society and people than ever in the future. ASICS will continue to offer products, services, and an environment that contribute to improving health conditions from both mind and body perspective across a wider spectrum while it continues to honor our philosophy as its core.

Over the next 10 years and longer, ASICS plans to expand its business in three domains, Product, Facility and Community, and Analysis and Diagnosis.

The Product domain will create a framework for developing personalized products based on customers’ individual preferences and varied senses of value and delivering them quickly. The Facility and Community domain will offer opportunities to start and continue sports as well as sites for anyone and everyone to enjoy sports at any time and in any place, either in reality or virtually, in order to contribute to the good health of more people. The Analysis and Diagnosis domain will support maintenance and improvement of individuals’ health and performance using analytical diagnostic methods developed based on expertise accumulated over many years and data collected using sensing and other new technologies.

All three business domains will share the three common themes of digital, personal, and sustainable. Using always-evolving digital technology, the business domains will develop and offer personalized products and services with environmentally conscious sustainable methods.

Based on these three themes, ASICS plans to generate synergies by combining the three individual business domains while growing each individual domain and also maximize value. Then, by offering optimal value to each and every customer from various angles, ASICS intends to contribute to enabling healthy and fulfilled lives.

ASICS’ new mid-term management plan will begin in 2021. As the world undergoes rapid changes and moves forward, ASICS will ensure that all employees share its vision for the future through “VISION2030” and focus on business activities with a new perspective in line with the times. Then, based on its core founding philosophy of contributing to the healthful bodies and minds of all people throughout the world, ASICS will strive to be a trusted company that delivers clear value to society for a bright future.

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SaleBestseller No. 1
ASICS Men's Gel-Venture 7 Running Shoes, 12M, Black/Sheet Rock
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
SaleBestseller No. 2
ASICS Women's Gel-Venture 7 (D) Shoes, 8.5W, Black/Silver
  • The assured support, comfort, and response of the GEL-Venture® 7 running shoe will give you the edge you want on every run!
  • Predecessor: GEL-Venture 6.
  • Support Type: Neutral to underpronation (supination).
  • Cushioning: Lightweight, flexible response.
  • Surface: Trail. Differential: Not provided. Durable mesh and synthetic upper materials. Plush tongue and collar. Breathable fabric lining offers a great in-shoe feel. Removable foam insole for added underfoot support and comfort. Rearfoot GEL® cushioning system absorbs impacting shock and promotes a smoother transition to midstance. Trail-specific outsole features reversed lugs for optimal uphill and downhill traction on varied terrain. Highly durable AHAR® rubber outsole. Imported.
Bestseller No. 3
ASICS Men's Gel-Venture 5-M, Silver/Light Grey/Royal, 11 M US
  • Outdoor-ready runner with mesh and brushstroke-patterned underlays
  • Rearfoot GEL cushioning
  • Removable sockliner accommodates medical orthotics
  • Trail-specific outsole with reversed traction lugs
  • AHAR outsole rubber in critical high-wear areas
SaleBestseller No. 4
ASICS Men's Gel-Nimbus 22 Shoes, 11M, White/Black
  • Heel Clutching System Technology provides improved support and creates improved heel fitting environment
  • FlyteFoam Midsole Technology provides exceptional bounce back and responsiveness no matter the distance
  • FluidFit Upper combines multi-directional stretch mesh with stretch reinforcements that adapt to the athlete's foot
  • FluidRide Midsole provides the ultimate combination of bounce back and cushioning properties with reduced weight and exceptional durability
  • Rearfoot and forefoot GEL technology attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle
SaleBestseller No. 5
ASICS Women's Gel-Excite 7 Running Shoes, 7.5M, White/Safety Yellow
  • Jacquard Mesh Upper - Multi-directional mesh material improves ventilation and stability.
  • AmpliFoam Midsole - Engineered to maintain durability at softer densities, providing better flexibility, comfort, and platform adaptability ideal for natural running.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
SaleBestseller No. 6
ASICS Women's Gel-Contend 6 Running Shoes, 8.5M, Grand Shark/Pink GLO
  • AmpliFoam Midsole - Engineered to maintain durability at softer densities, providing better flexibility, comfort, and platform adaptability ideal for natural running.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
Bestseller No. 7
Kicksology: The Hype, Science, Culture & Cool of Running Shoes
  • Metzler, Brian (Author)
  • English (Publication Language)
  • 272 Pages - 10/15/2019 (Publication Date) - VeloPress (Publisher)
SaleBestseller No. 8
ASICS Men's Gel-Contend 5 Running Shoes, 11M, Black/White
  • Please click here for more information about ASICS® Running Technology.
  • The ASICS® GEL-Contend® 5 running shoe has the lightweight durability and superior traction to take your running workout to the next level.
  • Predecessor: GEL-Contend 4.
  • Support Type: Neutral to underpronation.
  • Cushioning: Lightweight, flexible response. Surface: Road. Differential: 10 mm. Heel/Toe: 22 mm/12 mm. Built for the low-mileage runner looking for a versatile, everyday shoe. Breathable mesh and synthetic upper materials. Laminate mid-foot cage provides structural support. Lace-up closure. Padded tongue and collar. Breathable fabric lining offers a great in-shoe feel. Removable textile footbed. Ortholite® sockliner provides excellent underfoot support, comfort, and moisture manag
SaleBestseller No. 9
ASICS Men's GT-2000 8 Running Shoes, 11M, Grand Shark/Black
  • REARFOOT AND FOREFOOT GEL TECHNOLOGY CUSHIONING SYSTEM - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FLYTEFOAM MIDSOLE TECHNOLOGY -Our Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • ENGINEERED MESH UPPER -Multi-directional mesh material improves ventilation and stability.
  • DYNAMIC DUOMAX SUPPORT SYSTEM -This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • TRUSSTIC SYSTEM TECHNOLOGY -Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
Bestseller No. 10
ASICS Women's Noosa Tri 13 Running Shoes, 8.5M, Digital Aqua/HOT Pink
  • FLYTEFOAM cushioning -
  • GUIDESOLE Technology - The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
  • Engineered mesh upper improves breathability -
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
  • Sustainable sockliner dye -

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ASICS ANNOUNCE THE LATEST ADDITION TO THE LEGENDARY GEL-KAYANO™ COLLECTION – THE GEL-KAYANO™ LITE SHOE

[Oct. 2, 2020 – KOBE, JAPAN] – Today, ASICS are proud to announce the launch of the GEL-KAYANO™ Lite shoe. It offers long-distance runners a shoe designed for stability and performance, making it easier to go further, perform better and reduce load on the foot, while reducing weight so they can keep on experiencing the benefits of movement.

ASICS is continuing to listen to runners needs during this unprecedented time. We’re on a mission to make it easy for everyone to experience the mental and physical benefits of movement. With the GEL-KAYANO™ Lite, ASICS brings the lightest ever shoe in GEL-KAYANO™ series, making it the recommended choice for long distance runners. This latest innovation as ASICS also embodies a more eco-friendly design, featuring an engineered mesh upper that was formed with recycled materials.

The new GEL-KAYANO™ Lite delivers comfort, stability and protection, while reducing weight. ASICS are constantly improving and enhancing the GEL-KAYANO™ series, the new Lite editions in the legendary line will offer additional products within the KAYANO™ family, to ensure every runner’s needs are continuing to be met. The new GEL-KAYANO™ Lite shoe features a sustainable midsole compound that provides excellent bounce and responsiveness keeping runners agile over longer distances. The new shoe uses fewer componentry and resources to produce the design making it almost 30 grams lighter in weight [1] .

What’s more, the GEL-KAYANO™ Lite is designed to provide maximum comfort and protection. The 3D SPACE CONSTRUCTIONTM improves stability while maintaining cushioning, and the flared midsole shape helps support runners whose feet roll inward excessively (overpronate) for a more efficient ride. Additionally, the wider base nets in the shoe’s heel and forefoot provide more surface area to create a stable landing and toe-off.

Keishi Kitamoto – designer of the GEL-KAYANO™ LITE says: “Light was the keyword that we used for design inspiration. In this shoe we wanted to adapt the original GEL-KAYANO™ model with a more simplified and sustainable approach. In the GEL-KAYANO™ LITE shoe, I focused on the idea of one unified system and minimal materials to provide stability and protection while reducing the weight of the shoe”.

Despite the ongoing pandemic restrictions, ASICS research shows that globally 7 in 10 (68% globally; 54% in UK) people are more driven than ever to return to their physical peak [2] . The ASICS World Ekiden 2020 comes in direct response to the ever-changing needs of runners and sports fans, bringing together runners of every level to run as a team and achieve a collective goal – the marathon. The GEL-KAYANO™ Lite is a soft and lightweight shoe with the stability needed to stand up to a ton of miles making it a great choice for the ASICS World Ekiden 2020.

The GEL-KAYANO™ Lite™ will be available globally for men and women from ASICS retail, online stores and specialist running outlets. Visit the product videos: the tech video: GEL-KAYANO™ Lite Tech & the sustainability-focused video: GEL-KAYANO Lite™ Sustainability and www.ASICS.com for more information.

SaleBestseller No. 1
ASICS Men's Gel-Kayano 26 Midnight/Grey Floss 10.5 D (M)
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
SaleBestseller No. 2
ASICS Women's Gel-Kayano 26 (D) Running Shoes, 9.5W, Black/White
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • Trusstic System technology - Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
Bestseller No. 3
ASICS Men's Gel-Kayano 27 Running Shoes, 10.5M, Black/Black
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 4
ASICS Women's Gel-Kayano 27 Running Shoes, 8.5M, Sheet Rock/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 5
ASICS Men's Gel-Kayano 25 Running Shoes, 11.5M, Glacier Grey/Black
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
Bestseller No. 6
ASICS Women's Gel-Kayano 25 Running Shoes, 8.5M, Carbon/MID Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
SaleBestseller No. 7
ASICS Men's Gel-Kahana 8, Carbon/Black, 10 D
  • Trail Specific Outsole Reversed lugs provide uphill and downhill traction on all types of terrain
  • SpEVA Midsole Material Improves bounce back characteristics and decreases midsole breakdown
  • Trusstic System Technology Reduces the weight of the sole unit while retaining the structural integrity of the shoe
  • Rearfoot GEL Cushioning System Attenuates shock during impact phase and allows for a smooth transition to midstance
  • DuoMax Support System A dual density midsole system positioned to enhance support and stability, positioned sport specifically
Bestseller No. 8
ASICS GT-2000 9 Black/Directoire Blue 14 EE - Wide
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
Bestseller No. 9
ASICS Women's Gel-Kayano 27 Lite-Show Running Shoes, 8.5M, White/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
  • Gender Specific Trusstic - Specifically designed trusstic system to cater to the differences in male and female biomechanics
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
Bestseller No. 10
ASICS Women's Gel-Kayano Lite Running Shoes, 9.5M, Piedmont Grey/Sheet Rock
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • AGAR Sponge - ASICS high abrasion resistant (AHAR) rubber on the outsole that is softer and lighter to deliver a plush ride, flexibility and overall comfort.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

ASICS ANNOUNCE THEIR LATEST PRODUCT INNOVATION – THE GT-2000™ 9 SHOE PROMISING ENHANCED FIT AND FEEL FOR RUNNERS

ASICS ANNOUNCE THEIR LATEST PRODUCT INNOVATION – THE GT-2000™ 9 SHOE PROMISING ENHANCED FIT AND FEEL FOR RUNNERS

· ASICS’ latest shoe – the GT-2000™ 9 – combines advanced features to deliver enhanced fit and comfort from the get-go

· As the 28th edition of the hugely popular GT-2000™ series, this model combines and reimagines product features right from the sole to the upper mesh, providing support runners can trust

[Oct. 2, 2020 – KOBE, JAPAN] – Today, ASICS are excited to announce the launch of the GT-2000™ 9 shoe promising runners a stable, responsive ride and a more efficient transition from footstrike to toe-off.

The GT-2000™ 9 model is a versatile shoe specifically designed to provide comfort and support whilst delivering stability for advanced performance. The versatility of the GT-2000™ 9 means it is also an excellent choice for a long run, a tempo run and an interval work-out.

The new GT-2000™ delivers enhanced fit and feel

With the new GT-2000™ 9, ASICS have combined innovative features for an enhanced fit and feel. The new soft and lightweight one-piece mesh is constructed with no sew overlays reinforcing the upper shoe, especially over the arch, for added stability and support runners can feel. This is complemented by new ORTHOLITE™ lasting for advanced step-in and all-round foot comfort.

And that’s just the start – GT-2000™ 9’s FLYTEFOAM™ midsole is lighter and more durable than traditional midsole foams meaning wearers enjoy a cushioned and supportive feel throughout the gait cycle, while rearfoot GEL™ technology absorbs shock with every landing. Also, heel holding improves approximately 50% while running, which provide the runners with a more comfortable ride to support their performance [1] .

When it comes to performance, the GT-2000™ 9 provides advanced stability for run efficiently. The pioneering DYNAMIC DUOMAX™ technology helps support runners whose feet roll inward too much (overpronate) for a more efficient ride.

US Elite ASICS runner, Johnny Gregorek says “The GT-2000™ series provides a balance of cushioning and support that I need – I have a mild pronation and mid-foot strike in my stride and the GT-2000™ perfectly accounts for those elements and creates a nice and even forward roll for my foot”.

ASICS continue to respond to runners changing needs

The GT-2000™ 9 launch comes amidst the ongoing COVID-19 pandemic. Ongoing research conducted by ASICS shows that globally, 7 in 10 (68% globally; 54% in UK) people are more driven than ever to return to their physical peak. Fitness-tracking app Runkeeper™ continues to see increases with users – with a 113% increase in registrations globally year to date vs the same time period in 2019. ASICS is committed to meeting runners’ needs – both during this pandemic and beyond.

ASICS believes in a Sound Mind in a Sound Body now more than ever. We know from our ongoing research that as the months have passed runners are missing the motivation and connection they get from team events. 42% of people who exercise regularly are finding it difficult to stay motivated as they don’t have a goal to work towards at the moment. ASICS have responded with the new ASICS World Ekiden 2020: the ultimate team challenge that will see teams of up to six people from all over the world come together to complete a combined marathon in the fastest possible time. A specially created virtual race platform will vividly bring to life the connection and motivation of team competition at a time of physical distancing, helping runners of abilities stay connected with the sport and their wider community.

The ASICS World Ekiden 2020 is open to all with distances that attract all levels of runner. To take part, runners simply sign up for free from 1 October 2020, using ASICS Runkeeper™. Teams must complete their relay race between 11th and 22nd November 2020. For expert advice, training plans and more information about how to run, follow #RunToFeel or visit asics.com/mk/run-to-feel

The GT-2000™ 9 will be available globally for men and women from ASICS retail, online stores and specialist running outlets. Visit the product video: GT-2000 9 and www.ASICS.com for more information.

Bestseller No. 1
ASICS Men's GT-2000 9 Running Shoes, 11M, Carrier Grey/Black
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
Bestseller No. 2
ASICS Men's GT-2000 8 Knit Running Shoes, 12M, Mink/Black
  • Knit Upper - Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle. FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams
Bestseller No. 3
ASICS Women's GT-2000 9 Running Shoes, 8.5M, MAKO Blue/Grey Floss
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
SaleBestseller No. 5
ASICS Men's GT-2000 7 (4E) Running Shoes, 12XW, Black/White
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
SaleBestseller No. 6
ASICS Women's GT-2000 7 Running Shoes, 5.5M, BAKEDPINK/Papaya
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
  • SpevaFoam Midsole Material - Improves bounce back characteristics and decreases midsole breakdown.
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
SaleBestseller No. 7
ASICS Men's GT-1000 8 Shoes, 10.5M, MID Grey/Peacoat
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
Bestseller No. 8
ASICS Women's GT-2000 6 Running Shoes, 6M, Porcelain Blue/Porcelain Blue/
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • FluidRide Midsole - ASICS FluidRide midsole provides the ultimate combination of bounce back and cushioning properties with reduced weight and exceptional durability.
Bestseller No. 9
ASICS Women's GT-2000 9 Trail Running Shoes, 9.5M, Black/Baltic Jewel
  • Engineered mesh upper improves breathability -
  • No-sew overlays improve support -
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FLYTEFOAM Technology - Provides lightweight cushioning
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
Bestseller No. 10
ASICS Men's GT-2000 7 Trail Running Shoes, 12M, Dark Grey/Black
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
  • SpevaFoam Midsole Material - Improves bounce back characteristics and decreases midsole breakdown.
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

New ASICS DYNABLAST™ adds some fun to every run

Press release:

· Latest addition to the popular BLAST BEYOND series offers outstanding performance and protection alongside a faster, lighter, bouncier ride

· With more people running than ever before [1] , ASICS newest addition to the BLAST BEYOND series helps put a spring in the step of a new generation of runners.

[28th August 2020 – KOBE, JAPAN] – The DYNABLAST™ is a performance shoe offering runners a faster, lighter, bouncier ride. Based on ASICS’ trademark human-centric design, it is made for anyone looking to add some fun to their run and put an extra spring in their step.

The launch of the DYNABLAST™ comes at a time when more people than ever are falling in love with running. Inspired by the need to escape the challenges of life during the ongoing COVID-19 pandemic, more people are clocking up more strides, more often. Fitness-tracking app, ASICS Runkeeper™, continues to see increases with users – with a 113% increase in registrations globally year to date vs the same time period in 2019, while, according to ASICS’ own research [i] in 12 countries, 73% of runners globally now say exercise is something they look forward to during the week. With 66%, saying that running is the best form of physical exercise that they can do right now.

Following on from the successful launch of the NOVABLAST™ running shoe, ASICS have answered the call of runners, by adding another shoe to the range, the DYNABLAST™. As the latest addition, the DYNABLAST™ features FLYTEFOAM™ Blast technology in

in the midsole for a lightweight, responsive feel. Underfoot cut-outs in the outsole also work with the midsole foam to put extra bounce into every stride. With its fast, bouncy, energetic feel, the DYNABLAST™ is a recommended shoe for a new generation of runners who look forward to their runs as a fun, uplifting experience.

Elsewhere, an engineered mesh upper increases breathability and creates a “barely there” feel, while the knit upper provides a comfortable fit and outstanding support without the bulkiness of stitched or welded overlays.

Kenichi Harano, Executive Officer and Senior General Manager at ASICS Institute of Sport Science, said: “ASICS was founded on a mission to help everyone achieve a sound body in a sound body through movement. With people increasingly using running to alleviate the pressures of life right now, that mission has never been more important. We’re committed to meeting runners’ changing needs both during this pandemic and beyond. The DYNABLAST™ is one of the many ways we are delivering the experiences and products we know runners want, helping the world keep on running.”

As well as improving and introducing new shoes that aim to elevate the running experience, ASICS have designed an app that turns the rhythm of a run into a track in real-time called the ASICS Run Mixer. The app works best with the ASICS BLAST family range of shoes and enhances the joy and fun of running by creating bespoke track based on a runners very own running rhythm. The rhythms generated can be shared and runners can challenge one another to produce something even better. Runners can download the app for free from the App Store or Google Play.

ASICS DYNABLAST will be available globally for men and women from ASICS retail, online stores and specialist running outlets from 28 August 2020 at an RRP of $100. Visit www.ASICS.com and video [ASICS DYNABLAST™ ] for more information.

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ASICS Women's Dynablast Running Shoes, 7.5M, Orange POP/Sun Coral
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ASICS Men's Dynablast Running Shoes, 9M, Black/Lime Zest
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ASICS Women's Dynablast Running Shoes, 9.5M, White/Ginger Peach
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
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ASICS Men's Gel-Venture 7 Running Shoes, 12M, Black/Sheet Rock
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ASICS Women's Roadblast Running Shoes, 10M, Black/Orchid
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ASICS announces groundbreaking performance face cover that gives runners breathing room to maintain their edge

Press release:

The ASICS RUNNERS FACE COVER has been designed by the ASICS Institute of Sport Science (ISS) specifically for runners with performance, comfort, and protection at the core of the design

● The face cover employs cutting-edge design features and pioneering technology that give runners space to breathe with comfort so they can perform at their best

● The face cover has been designed in direct response to major concerns about how to run safely as lockdown eases, with ongoing global research [1] by ASICS revealing that 66% globally of regular exercises avoid certain routes or spaces to maintain social distance with others

[29 JULY 2020 – KOBE, JAPAN] – Today, ASICS is excited to announce a revolutionary face cover for runners – the ASICS RUNNERS FACE COVER. 

Created specifically for runners by world-renowned scientists, engineers and designers at the ASICS Institute of Sport Science (ISS), the face cover pairs cutting-edge design with innovative air vents that give runners the room to breathe comfortably, while preventing the spread of droplets. The face covers quick-drying material helps cool the air that reaches its interior.

Together the unique, innovative design and cutting-edge materials allow runners of all levels to exercise without compromising performance or protection. Tests [2] show that the ASICS RUNNERS FACE COVER significantly improves breathability and comfort with runners feeling little to almost no difference from wearing no mask. Importantly, this is maintained even when running at higher speed where conventional masks inhibit performance.

Kenichi Harano, Executive Officer and Senior General Manager at the ISS said: “We know how important it is for runners to protect themselves and others when running, but also that many find face covers uncomfortable and restrictive. So, we created the ASICS RUNNERS FACE COVER, uniquely designed for runners with cutting-edge technology. The innovative design gives runners room to breathe comfortably while performing at their physical peak.”

The new ASICS RUNNERS FACE COVER will be available to runners globally from mid-September at a retail price of 40 USD. To find out more about the ASICS RUNNERS FACE COVER and register your interest for when this product is available, please visit ASICS RUNNERS FACE COVER .

A pioneering approach to design

The ASICS RUNNERS FACE COVER is not like any other sports accessory on the market. Yasuhito Hirota, President & Chief Operating Officer, ASICS, says: “When I used to run with a normal mask it was hard to breathe, but with this mask I was able to run very comfortably”. While other approaches rely solely on the breathability of materials, the ASICS RUNNERS FACE COVER combines this with an innovative design that gives runners the space to breathe comfortably within the face cover. This groundbreaking approach means that runners of every level can strive for their best performance with the confidence that they are staying protected.

Scientists at the ISS have responded to the unique needs of runners with a series of technologies and design features including:

● Interior Space

The unique curved structure creates more room inside the face cover to allow for easier breathing when running.

● Strategically Placed Air Vents

Air vents innovatively placed on the face cover provide unobstructed airflow while preventing the spread of droplets. 

● Quick-drying, Washable Fabric

Cutting-edge material cools the air flowing into the mouth, improving breathability and comfort. The water repellent, washable fabric makes cleaning easier.

● Comfort Fit

Specifically designed to accommodate a wide range of faces with an adjustable cord to ensure fit– helping prevent fog build-up when wearing glasses.

● Sustainable Design

Produced with approximately 31% recycled materials.

ASICS continues to listen to runners of all levels to keep them motivated and protected in a world coming out of lockdown

With the ASICS RUNNERS FACE COVER, ASICS is continuing to listen to runners needs at this time. Ongoing research conducted by ASICS shows that globally, 7 in 10 (68% globally) people are more driven than ever to return to their physical peak.

However, 8 in 10 (79% globally) of regular exercisers we surveyed said wearing a face cover when running is not a comfortable experience because it is hard to breathe and irritates the skin. The ASICS RUNNERS FACE COVER is designed specifically to address the need for a face cover while running that offers comfort as well as performance and protection, with 5 in 10 runners (53% globally) saying they would feel more comfortable about their safety wearing a face cover while exercising.

Yasuhito Hirota further explains: “At ASICS, listening to our runners and understanding their changing needs lies at the heart of everything we do. There is lots more we can learn from the running community as lockdown eases across the globe, and we will continue to evolve our products and services to meet their future needs.”

Get Involved

For expert advice, training plans and more information about how to run, people can follow #RunToFeel or visit asics.com. 

To find out more about the ASICS RUNNERS FACE COVER and register your interest for when this product is available, please visit ASICS RUNNERS FACE COVER.

HELPING THE WORLD RUN

ASICS is helping the world maintain its newfound love of running through a series of initiatives aimed at helping people continue to stay safe and motivated in a world coming out of lockdown. These include:

● Offering free access to the ASICS Studio™ at-home workout app for everyone through to the end of August 2020

● Highlighting running in people’s lives by calling on them to share how they stay motivated via #RunToFeel

● Providing additional training content and guidance from ASICS FrontRunner community and athletes

ABOUT OUR COVID-19 RESPONSE

We consider the health and wellbeing of our athletes, customers and staff as our top priority, and we took the decision months ago to close our retail stores and offices in affected markets around the world. Medical professionals say that in the current situation movement is very important to ensure everybody’s mental and physical wellbeing. We believe in the power of sport to uplift us all, and in times like this it has never been as important to help everyone achieve a sound mind in a sound body. We will continue to do all we can to help the world achieve that goal.


[1] ASICS 2020 Pulse Survey: a live study of 1,250 regular exercisers in total across five markets that explores how people are feeling about returning to fitness and their current safety concerns/challenges. Conducted by Edelman Intelligence

[2] Tests conducted at ASICS Institute of Sport Science in Kobe, July 2020 compared ASICS Runner Face Cover with Conventional Non-Woven masks. Results demonstrate improved breathability and comfort at speeds both above and below AT (anaerobic threshold) using the perception scale.

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A-Z OF ETHEREUM: THE COMPLETE GUIDE ON HOW ETHEREUM WORKS
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Buttonsmith Black Adult XL Cotton Adjustable Face Mask - Made in the USA
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Bestseller No. 8
ASICS Men's Gel-Venture 7 (4E) Shoes, 10.5XW, Black/Sheet Rock
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ASICS Men's Cushion Low Cut (3 Pack), Black, Large
  • Engineered mesh on top of foot provides breathability
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ASICS wins top prize for advanced carbon technologu behind its first spikeless track shoe, METASPRINT™


RELEASE DATE: 2020.05.14
[Paris, 13th May 2020] Today, at a virtual ceremony in Paris, ASICS was announced the winner of the JEC World Composites Innovation Awards in the Sports and Health care category. The prestigious award was granted by an international jury for the advanced molding technology behind ASICS new spikeless track shoe, METASPRINT™, designed to improve speed over short distance.

The new CFRTP (Carbon Fiber Reinforced Thermoplastics) technology was developed by scientists at ASICS Institute of Sport Science in Kobe. In collaboration with a close team of cross-industry partners, they discovered a new usage for composite materials to advance track shoe development.

Traditionally, sprinters have relied on spikes to gain traction. However, by using the new CFRTP manufacturing technology to mold the sole of the METASPRINT™, ASICS have revolutionized what a track shoe can look like. The new honeycombed carbon fiber outsole removes the spikes to make the traction of the shoe to the track more efficient, so sprinters are able to exert higher propulsion with every step.

Over short distances, where every millisecond saved count, the METASPRINT™ shoe has been shown to improve speed. Tests conducted [1] by ASICS Institute of Sport Science showed that with this technology, runners were able to go up to 0.048 seconds faster over a 100m sprint.

Commenting on the importance of the new technology for the future of ASICS and the sports industry Kenichi Harano – Executive Officer, Senior General Manager, ASICS Institute of Sport Science, says: “CFRTP composite material has been studied by various industries for its very resilient and light qualities. On behalf of ASICS and our close cross-industry partners, we are delighted to be able to accept such a prestigious award and bring this technology to the sports industry. Not only can it help athlete performance, but it can also improve sustainability. The manufacturing method of this technology allows recycling of the unused fragments, thus reducing the waste.

At ASICS it is our mission to create intelligent sports technology that both protects and supports athletes of all abilities to perform at their best. We are committed to continue our effort to develop sustainable, high-quality technologies like this one for the applications of wider sports usage including footwear and other equipment.”

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ASICS Unisex Hyper Sprint 7 Track & Field Shoes, 10.5W, Black/White
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ASICS Hypersprint 6 White/Black/Snow 7
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ASICS Men's Gel-Venture 6 Running Shoe, Black/Black, 9 Medium US
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ASICS Men's Hypersprint 6 Track & Field Shoes, 10M, White/Black/Safety Yellow
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ASICS Men's Gel-Nimbus 22 (2E) Running Shoes, 10.5W, Glacier Grey/Graphite Grey
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ASICS Gel-Venture 6 Women's Running Shoe, Carbon/Mid Grey/Seashell Pink, 8.5 M US
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ASICS Gel-Excite 4 Women's Running Shoe, Grape/Silver/Begonia Pink, 8 M US
  • Imported
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  • Rearfoot GEL Cushioning System: Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Removable Sockliner: A sockliner which can be removed to accommodate a medical orthotic.

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New ASICS NOVABLAST™. Shoe puts a spring in runners’ steps

Press release:

With its lightweight design, the new NOVABLAST™ gives an energetic underfoot feel that suits a younger runner looking for a springy, fun experience

[Tuesday, 25 February 2020 – KOBE, JAPAN] – With a unique design in the ASICS line of performance running shoes, the new ASICS NOVABLAST™ delivers an energetic ride for people looking to inject a healthy dose of fun into their running life.

The bold, eye-catching design of the NOVABLAST™ mirrors the type of runner who will suit the shoe best. Part of a new, younger generation of runners, they don’t just look for great performance from a shoe but also a sense of fun that makes them feel great and enhance their love of running.

In order to produce this sensation, the midsole design of the NOVABLAST™ takes inspiration from a trampoline, allowing runners to spring from stride to stride. The energetic ride will help runners to find their rhythm and feel their fastest.

Its new FLYTEFOAM™ Blast midsole gives the shoe a soft but responsive feeling underfoot. Despite its lightweight of approximately 275g (M) and 225g (W) [1] , the NOVABLAST midsole design gives runners an energetic spring with every stride.

The upper fabric is a mesh that provides excellent airflow for a cooler run. It is engineered to be not only soft and comfortable, but also strong for hold and support – without any need for stitched or welded overlays. The sole of the NOVABLAST™ uses ASICS’ renowned AHARPLUS™ rubber, which has triple the abrasion resistance of our traditional outsole and promises runners improved durability and better traction.

The NOVABLAST will be available globally for men and women from ASICS retail, online stores and specialist running outlets from Thursday, 27 February 2020. Visit ASICS NOVABLAST(https://youtu.be/eMnytGQmqTw) and www.ASICS.com for more information.

Junichiro Tateishi, General Manager, Footwear Function Research Department, ASICS Institute of Sport Science, said: “The new FLYTEFOAM™ Blast midsole has been designed for more than just supporting a runner during their run; it has been designed for play and enjoyment.”

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Bestseller No. 1
ASICS Men's Novablast Running Shoes, 11M, Black/Black
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ASICS Women's NOVABLAST Running Shoes, 8.5M, Black/Black
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ASICS Women's Novablast Running Shoes, 8.5M, Black/Black
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  • Ortholite Lasting - This lasting material features plush underfoot comfort while providing excellent moisture management and a high level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
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ASICS Women's NOVABLAST Running Shoes, 8.5M, White/Mint Tint
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ASICS Men's NOVABLAST SPS Running Shoes, 10.5M, Techno Cyan/Black
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  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
  • Ortholite Lasting - This lasting material features plush underfoot comfort while providing excellent moisture management and a high level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
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  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • Sustainable sockliner dye -
Bestseller No. 8
ASICS Men's Novablast Tokyo Running Shoes, 9.5M, Sunrise RED/Black
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • AHAR Plus Outsole - Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
  • Reflectivity - Special reflective material designed to enhance safety and visibility in low light conditions
  • Ortholite Lasting - This lasting material features plush underfoot comfort while providing excellent moisture management and a high level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 9
ASICS Women's NOVABLAST SPS Running Shoes, 11M, White/Smoke Grey
  • Lace closure
  • Reflective details to help you stand out
  • Jacquard mesh upper delivers excellent airflow
  • FLYTEFOAM BLAST midsole foam for an energetic bounce with each stride
  • AHAR is positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
Bestseller No. 10
ASICS Women's Novablast Platinum Running Shoes, 9M, Black/Rose Gold
  • Breathable mesh upper -
  • FLYTEFOAM BLAST - Lightweight, midsole foam with energetic and highly responsive cushioning and bounce for an efficient ride.
  • Sustainable sockliner dye -
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).

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