Category: Adidas

Media release:

In April 2019, 200 creators around the world were involved in the first closed trial process, taking possession of Gen 1 UltraBOOST DNA LOOP running shoes, wearing and then returning them to be reborn as well as providing valuable feedback on the design and process.

In November 2019 the first Gen 2 UltraBOOST DNA LOOP running shoes were produced and included recycled TPU from the Gen 1 pairs. Again, the 200 creators were asked to put the shoe through its paces to provide feedback that would help get adidas ready to take the revolutionary concept to a wider audience.

Now, for the first time we are enabling more people around the world during Creators Club Week digital festival to get their hands on the revolutionary UltraBOOST DNA LOOP running shoe for the next phase.

1,500 Creators Club Members will be given the shoes for free and become part of a sustainability micro community, co-creating with us in a true open source fashion to further shape and fine tune

the experience. The 21-week program will be driven by the adidas app with the communities actions and feedback helping futureproof the engagement model . By signing up for the raffle they will be making a commitment to return the shoes to be grinded, shredded and turned into something new.

“We don’t think of UltraBOOST DNA LOOP as simply a high-performance running shoe, but as an experience where every owner plays a vital part. To make this a success we need to understand the human element – how people can be encouraged to return the shoes to be recycled – because while we control the creation, we can only influence what happens when the shoes leave us. We can’t get there alone – we’re looking for 1,500 committed individuals to help us change how we create. UltraBOOST DNA LOOP is not just a shoe, it’s a movement and we want our community of creators to help us define a better future where products are ‘Made to be Remade” James Carnes, adidas VP Brand Strategy.

To take part in the next phase, Creators Club members need to prove their sustainability credentials by taking part in a quiz. Everyone who completes the quiz will be entered into a global raffle and randomly selected for the experience. Becoming a Creators Club member is free, just sign up to the adidas App available on the Apple App Store and Google Play Store.

“I’m honored to help introduce the next iteration of the UltraBOOST DNA LOOP concept during Creators Club Week. Through this shoe, adidas is leading an incredibly important conversation around circularity and fabric innovation. We hope this launch inspires creators to join us as we strive to create a more sustainable future together.” Supermodel, philanthropist and adidas partner Karlie Kloss .

Our ‘Made to be Remade’ project is aimed at tackling the problem of plastic waste, using recycled materials and creating “closed loop” or circular manufacturing model s, where raw materials can be repurposed again and again. But not just repurposed into a water bottle or a tote, but into high-performance products.

UltraBOOST DNA LOOP uses this transformative approach to designing performance shoes that are ‘Made to be Remade’ from the outset, by using one material type and no glue. Each component is made from 100% reusable TPU – it’s spun to yarn, knitted, molded and clean-fused to a BOOST midsole.

This means that, once UltraBOOST DNA LOOP come to the end of their first life and are returned to us, they are washed, ground to pellets and melted into material for components for a new pair of shoes, with less waste. Each generation is designed to meet the adidas sports performance standard, without compromise.

Today the latest adizero adios Pro, reveals in a colour refresh for the world’s fastest, as they prepare to return to competition. The bold pink and blue “Dream Mile” colourway is the first update since the silhouette’s limited release in June – which sold out in 15 minutes – and will now be available widely from 14^th September.

The shoe is born from athlete insights, generated from multi-continent in-camp testing. Elite athletes – including Kenyan long-distance runners Joyciline Jepkosgei and Rhonex Kipruto – gave iterative feedback to develop the physical prototypes, as well as the emotional context that inspired the colour story of this latest release.

The “Dream Mile” concept is built around the insight that athletes require two “selves” or approaches to training, to succeed in their fastest ever miles.

With the insight that nothing is impossible when you combine the very best in performance technologies, with the positive and creative energy that athletes have within themselves – the colour and design team researched various shades to help express this without words.

Represented by a vibrant pink hue, is the passionate, powerful and striving ‘self’, needed to push the body and mind forward against the clock. Meanwhile the calmer, more resilient ‘self’ that helps in maintaining focus is signified by the muted blue tones. The colours of the footwear were specially selected from the “Signal Family”, and includes shades such as Signal Pink, Signal Cyan, and Signal Orange – all completely unique to adidas.

Falk Bruns, Senior Footwear Designer, said “We’re confident the new “Dream Mile” colourway will help our athletes feel invigorated and stand out as they return to elite racing. Crafting the footwear that would support runners to go faster than ever and achieve their bests could not be done without collaboration. With that in mind, we went direct to the athlete from the very outset, incorporating their insights from first sketch to final prototype”.

Featuring innovations built to support athletes in their pursuit of speed, the adizero adios Pro was co-created with world-class athletes to create the breakthrough technology, EnergyRods. Driven by athlete anatomy testing in its biomechanics lab, adidas designers built prototype after prototype to create a structure that mirrored the metatarsal bones of elite athletes.

The result is the five rigidly tuned carbon-infused rods, that give the adizero adios Pro an intuitive connection to the athlete, optimising running economy and allowing them to maintain their speed for longer.

The EnergyRods are complemented by the supporting LightstrikePRO midsole, which provides super-light cushioning for explosive movements and enduring speed. These all-new innovations build on the award-winning success of the adizero family as runners prepare to take the global stage once again – adidas’ fastest ever shoe will be worn for the first time in elite competition including Peres Jepchirchir and Philemon Kiplimo at the RUNCZECH half marathon in Prague tomorrow.

The adizero adios Pro will be available for general release from 14^th September on adidas.com/adizero-running, the adidas app and via select retail partners.

¹10km runner and world record holder, Rhonex Kipruto; half marathoners, Bernard Kimeli, Stephen Kiprop and Philemon Kiplimo; marathon runners Mary Keitany, Amos Kipruto, Abel Kipchumba, Bethwell Yegon, Albert Korir and Tamirat Tola; Festus Talam

Press Release:

adidasRunning today unveils the adidas Ultraboost 19, an entirely reimagined and redesigned version of the brand’s iconic leading performance running shoe. adidas designers and product developers worked with thousands of runners from around the world to create the new silhouette, in what was its most ambitious collaboration project ever. The overwhelming feedback from runners was that running is changing, becoming younger and more democratic. With the emergence of city running clubs and fun runs, running is now a sociable sport rather than just something people do on their own. Runners made it clear they wanted a simpler product with fewer pieces but equally high performance. To reflect that, the original adidas Ultraboost was deconstructed and reconstructed from 17 pieces to focus on four key components – Optimized BOOST, Torsion Spring, Primeknit 360 and 3D Heel Frame. 

• Optimized BOOST –with 20% more BOOST in the midsole compared to the first-generation adidas Ultraboost, this updated technology brings even more energy return
• Torsion Spring –a lightweight construction for enhanced support on landing and a snappy transition to propel runners forward
• Primeknit 360 –feels like a second skin, combining pure comfort with lightweight performance
• Updated 3D Heel Frame –a stripped-back design cradles the heel, bringing the perfect mix of adaptability and support

Press Release:

Today, we are introducing the newest member of the award-winning and record breaking adizero family. The adizero adios Pro.

The story of the adizero franchise began in Berlin on 28 September, 2008, when Haile Gebrselassie shattered his own marathon world record and became the first person to break the 2:04hr barrier with adizero adios 1.

A decade later, the adizero adios Pro was created by a dedicated team with one goal in mind – work with world-class athletes to develop our fastest running shoe. Training across three continents, elite athletes¹ – including Joyciline Jepkosgei and Rhonex Kipruto – gave iterative feedback to develop prototypes and challenge everything previously understood about bending stiffness, energy return, mass reduction and design geometry.

The collaborative process directly led to the shoe’s design breakthrough, EnergyRods. 

EnergyRods consist of five tuned carbon-infused rods, which mimic the metatarsal bones of the foot, allowing runners to maintain their speed for longer, optimizing running economy and creating less physical impact on the body.

The midsole also includes two layers of LightstrikePRO, our lightest and most responsive foam material to-date, providing maximum cushioning and more energy storage. Helping runners maintain speed throughout long distance races, where every second counts. Topped off by a nylon and carbon fibre heel plate, which – combined with the EnergyRods – offers stability for the ankle joint, and correct bending behaviour of the runner’s foot for a smooth ride.

Launching with a limited drop in a bold signal coral and white colorway, the adizero adios Pro is available via the adidas app. Runners can register today to enter the draw and be in with the chance to purchase the footwear on June 30^th.

1^{10km runner and world record holder, Rhonex Kipruto; half marathoners, Stephen Kiprop and Philemon Kiplimo; marathon runners Amos Kipruto, Abel Kipchumba, Bethwell Yegon, Albert Korir and Tamirat Tola; two-time Eindhoven Marathon title holder, Festus Talam; and two-time Prague Half Marathon champion, Bernard Kimeli.}

Distance running, such as marathons is not the outcome of a decision made the night before – but rather hundreds, even thousands, of decisions made right up until the finish line of the race.

Such dedication is the inspiration that drove the development of the adizero Pro.

The adizero continues breaking records with Haile Gebrselassie in 2008, Mary Keitany in 2017 – and most recently Rhonex Kipruto’s blistering 10km World Record in January 2020 – and knowing that this footwear family holds the DNA of fast in it’s construction, building a new generation of adizero marathon shoes was never going to be a case of taking short-cuts.Mary Keitany Sporting Prototype in Her Training Camp in Iten, KenyaON RACE DAY YOU NEED TO KNOW THAT YOU’RE WEARING THE BEST EQUIPMENT POSSIBLE SO YOU CAN FOCUS PURELY ON THE RUNNING. FOR ME, THE ADIZERO PRO PROVIDES THAT PEACE OF MIND I NEED WHEN I BLOCK EVERYTHING OUT AND GET THAT TUNNEL VISION.Mary Keitany, Four Time New York City Marathon Winner

In fact, like a marathon runner, it was instance-after-instance of opting to do things the right way; rather than the easy way.

To form the basis of a new generation of fast, adidas went back to a collaborator of more than 20 years – Yoshitori Omori.

Omori-San’s name will be a familiar one to runners. From the early 2000’s, the ‘Omori Last’s were a hallmark of quality and innovation – the adizero name on a product was a sign that the shoe had been built around a new last designed with runners feet and motion in mind, and then carved by Mr. Omori in his workshop in Japan; the home of technical running.Japanese Master Shoe Creator and 20-year adidas Collaborator Omori-San

With an all-new shape for the shoe secured, adidas then went about testing out technologies that would help runners be at their fastest and most efficient over 26.2 miles.

Another exercise in doing things ‘right’, the midsole of the adizero Pro introduces LIGHTSTRIKE for the first time on a running shoe.

First debuted on the NXTLVL Basketball shoe in 2018, LIGHTSTRIKE combines energy return and stability into one of the lightest TPU foams on the market for a ride that runners will appreciate across the full distance.

Sandwiched between the LIGHSTRIKE and the sockliner is an all-new CARBITEX Carbon plate. Having been a feature of adidas shoes since the 1980’s, the newly-commissioned CARBITEX plate delivers flexibility at touchdown and a snappy toe-off for maximum propulsion and an economically guided stride.

Finishing off the new features is CELERMESH: adidas’ thinnest mesh ever, which completely locks down the foot for a fast feeling with no distractions by engineering an internal support structure within the mesh itself for lightweight lockdown.

To complete the package, the iconic BOOST cushioning takes its spot in the heel to give a plush element of comfort that retains all its qualities independent of temperature, and best-in-class Continential rubber on the outsole for outstanding grip.

Press Release:

Today, adidas reveals FOCUSBREATHEIN – a new running shoe that offers smooth movement and provides lightweight comfort and performance for those who use running as a way to re-energize and establish their personal best mindset. Ready. Set. Glow!

Inspired by the restorative effects of exercise on a person’s wellbeing, adidas FOCUSBREATHEIN combines a translucent upper with a BOUNCELITE EVA midsole, blending iconic adidas performance DNA with modern underfoot comfort. adidas FOCUSBREATHEIN is created for runners looking to reap the holistic benefits of being able to fully reset and rejuvenate when it comes to their all-important workout time.

The design inspiration behind adidas FOCUSBREATHEIN centers on a ‘glowing from within’ concept, with a range of transparent, soft textures utilized in the shoe’s design – both in the upper material and in the distinctive outsole – to create a glowing effect that mirrors the positive benefits of exercise on a person’s own internal energy and aura.

adidas FOCUSBREATHEIN has been specially developed to offer unrivaled natural comfort, with lightweight compounds used to offer a featherlight, aerodynamic performance. The inclusion of a progressive tongue and upper construction ensures the wearer can enjoy fluid, boundless movement when running in the shoe.

The key technical features of adidas FOCUSBREATHEIN are as follows:

FIT – 3D molded heel construction offers lightweight comfort and support, while the inclusion of a progressive and breathable upper with padded tongue ensures a full range of movement and minimal distraction

FEEL – BOUNCELITE midsole technology offers lightweight energy return performance

FLUID MOVEMENT – The outsole centers on an undulated wave design, combining macro undulations with micro textures, to ensure the shoe offers a consistently smooth performance with a quiet and cushioned transition

The three colorways of adidas FOCUSBREATHEIN all take inspiration from the ‘chakras’ – the points in the body through which energies flow – as a further celebration of these different types of energy and the qualities they inspire. These include:

• Root Chakra Red, which is linked to life force and stability
• Solar Plexus Yellow, which is linked to happiness and optimism
• Third Eye Blue, which is linked to intuition and peace of mind

Matthew Van Wyen at adidas said: “Talking to runners around the world, we understand the impact running has on improving people’s personal best mindset and taking them away from the stresses of the everyday. Taking cues from the restorative and rejuvenating effects of exercise, adidas FOCUSBREATHEIN will enable the wearer to forget about everything else going on around them and zone in on themselves during their run and workout, through the lightweight comfort and no-distraction fit”.

adidas FOCUSBREATHEINwill be available to buy instore and online at adidas.com, the adidas app and select retailers from January 30, 2020, alongside an accompanying running apparel range.

As part of the adidas FOCUSBREATHEIN campaign, adidas has captured the stories of a number of female runners, whose motivation for running reflects the inspiration behind the new shoe.

adidas will also be marking the launch of adidas FOCUSBREATHEIN with digital runs also available for runners to try via the adidas Running app.

Press Release:

Today,adidasRunning reveals the adidas Ultraboost 20 in partnership with the International Space Station(ISS) U.S. National Laboratory, once again revolutionizing its iconic leading performance running shoe. Drawing parallels with the construction of a space shuttle in which every part has a unique purpose, each element in the adidas Ultraboost 20 has been maximized for a specific performance-driven function, allowing athletes to elevate their performance to new heights.Spacerace ULTRABOOST 20 SS20 Black Iridescent The new silhouette is the result of relentless stress testing in the lab, countless hours of research, and feedback from thousands of runners; the ultimate combination of comfort and responsiveness, designed to give runners the confidence to go beyond.THE DESIGN AESTHETIC OF THE NEW ADIDAS ULTRABOOST 20 TAKES INSPIRATION FROM OUR PARTNERSHIP WITH THE ISS U.S. NATIONAL LAB AND, WITH MORE TO COME FROM THE PARTNERSHIP, WE PLAN ON TAKING BOOST TO EVEN GREATER HEIGHTS.adidas Ultraboost 20’s new and advanced Primeknit upper features Tailored Fiber Placement (TFP) technology. The innovative technique lays down fibers to the millimeter, resulting in a high-performance, lightweight upper which is precisely stitched and constructed. From take-off to landing, runners can initiate control with a shoe that exactly calibrates foot support to fully unleash the explosive energy of boost. Meanwhile, the Boost midsole captures the energy in every stride and returns it at toe-off to propel runners forward, allowing them to take their run to the next level with out-of-this-world energy return. At the same time, the 3D Heel Frame – a stripped-back design which cradles the heel and locks it firmly in place – brings the perfect mix of adaptability and support.The adidas Ultraboost 20 features: 

• Primeknit with TFP – An evolutionary upgrade to adidas Ultraboost 19, the Primeknit now features data-driven Tailored Fibre Placement technology, which lays down fibres to the millimeter to create an upper that delivers calibrated support and a flexible fit for each runner’s foot
• Optimized Boost – the adidas Boost midsole captures the energy in every stride and returns it at toe-off to propel the runner forward, offering high energy return every step of the way
• Stretchweb – The Stretchweb outsole works in harmony with the Boost midsole while Continental rubber gives maximum traction on all surfaces
• Torsion Spring – A lightweight construction for enhanced support on landing and a snappy transition to propel runners forward

 Sam Handy, Vice President Design, adidas Running, said: “The revolutionary Ultraboost range has consistently pushed the boundaries of running shoe design since first launching, with each new release going one step further than its predecessors. In the adidas Ultraboost 20, we have lift-off again. The new silhouette has been carefully crafted to provide a high level of energy return for the wearer, combining our iconic Boost midsole with a Primeknit upper featuring Tailored Fiber Placement. This means the shoe responds to every step by propelling the runner forward. The design aesthetic of the new adidas Ultraboost 20 takes inspiration from our partnership with the ISS U.S. National Lab and, with more to come from the partnership, we plan on taking Boost to even greater heights.” Announced earlier in November 2019, as part of its open-source culture of collaboration, adidas has officially partnered with the ISS U.S. National Lab to innovate, learn, and share information with the vision of co-creating the future of sports performance. Beyond integrating aerospace grade technology with the adidas  Ultraboost 20 and as part of the ground-breaking long-term partnership, adidas will send Boost technology on a mission up to the ISS. In space, the scientists will study the Boost molding process without the distraction of Earth’s gravity, so adidas can unlock the future of boost. The objective is to leverage the findings at scale in Boost midsoles of the future. Adorned with an ISS U.S. National Laboratory space patch, the adidas Ultraboost 20 pays homage to this upcoming mission and as a symbol of the partners commitment to innovate. Through its partnership with the ISS, adidas has gained deep insight into how astronauts, prepare for the physical and mental strain of living in space. With these insights and in collaboration with EXOS – a world-leading human performance lab – adidas has created an exclusive workout program for runners worldwide to challenge themselves and experience what it takes to train like an astronaut.  The adidas Ultraboost 20 will drop in a number of limited-edition colorways in the lead-up to the official global launch on December 6, 2019.

Press release:

adidas today announces that it expands the 4D range with a new reflective ALPHAEDGE 4D running shoe. The distinctive 3D printed design now features across the sportswear brand’s running, Stella McCartney, Originals and Statement product categories. ADIDAS 4D was first revealed as concept release from FUTURECRAFT – adidas’ innovation incubator – in 2017. The midsole is printed with light and oxygen using Carbon Digital Light Synthesis™ technology pioneered by Silicon Valley based company, Carbon.  The two companies came together to combine years of athlete data with the latest 3D printing technology which allows products to be created at considerable commercial scale. This technology enables huge benefits for both athletes and consumers so they will feel the future. Marco Kormann, Director Platform Innovation, adidas, said: 
“We are proud to have taken a FUTURECRAFT concept and scaled it up significantly across our business within two years. ADIDAS 4D marks a shift in the way we approach the design and creation of our products. With the support of our partner, Carbon, we have shown the possibilities of data-driven-design and digital manufacturing on a global scale. The next iteration of the technology will be to develop how it can be used to produce footwear that is tailored to specific sports, and even individual athletes.” ADIDAS 4D was created as a unique solution that can be precisely tuned to respond to the movement patterns, weight and gait of the user. This means that in the future adidas foresees designing the lattice in a way which suits the movements of a certain sport, as well as personalised based on the data of an individual. We’re just at the beginning, with ADIDAS 4D you will start to feel the future. The latest drop to feature ADIDAS 4D is an update from ALPHAEDGE 4D for FW19. The new reflective design on the upper makes this version of ALPHAEDGE stand out even more, especially for training in low light. The product features are as follows: ADIDAS 4D Carbon Digital Light Synthesis™ technology uses digital light projection, oxygen-permeable optics and programmable liquid resins to print high-performance, durable polymeric products. The technology uses data to translate the needs of a performance category, and eventually individual athlete or consumer, with the required movement, cushioning and stability directly into a midsole. 
Primeknit upper, with FORGEDMESH A super-lightweight upper that features a reflective prime knit used on the full upper, for maximum reflectivity, encases your foot in a seamless sock-like fit providing the support and comfort needed during sharp lateral movements and tight turns. Each thread is individually constructed millimeter by millimeter with FORGEDMESH – a process using TPU-coated yarn, that maximizes performance when stitched at various angles and layers for ultimate strength in motion. Continental outsole The Continental rubber outsole draws on 140 years of Continental tire technology and research – with engineered traction zones to support deeper cuts and faster acceleration, regardless of surface terrain or weather. ALPHAEDGE 4D FW19, will be available globally across adidas.com, the adidas app and select retailers from 11th November 2019. For more information visit adidas.com. 

Press Release:

Portland, July 2, 2018 – adidas Running today announced the launch of a brand-new silhouette in the AlphaBounce franchise, created specifically for the versatile athlete: the adidasAlphaBounce Instinct. Designed for exceptional comfort and flexibility, the Instinct’s design is made to carry athletes through each part of their workout without sacrificing the foot’s natural movement and therefore helping wearers work to reach their peak competitive performance.Visually, the AlphaBounce Instinct is a fresh take on previous models in the AlphaBounce franchise. Inspired by the movement of human body, the adaptive design of the shoe is meant to allow the user to move “instinctively.” This ethos also inspired the blending of “wave” textures between the midsole and upper. Originally designed for both running and training, key technical features of the AlphaBounce Instinct come together to provide comfort in both disciplines. Notably, they include: 

• ADAPTIVE TORSION / BOUNCE – A torsion system that allows your forefoot and heel to move independently from one another without sacrificing the cushion or comfort of the Bounce midsole.
• ADAPTIVE FORGING – A breathable engineered mesh upper forged to help provide support and stability for linear and multi-directional movements.
• ADAPTIVE TRACTION – A Continental Rubber™ outsole that provides traction and durability for peace of mind on both wet and dry surfaces.

Available in both men’s and women’s models and multiple colorways, the adidasAlphaBounce Instinct will be available on adidas.com and in stores on July 7 for $120.