Brooks Levitate with DNA AMP Delivers Infinite Energy

New DNA AMP Midsole Technology Provides the Most Energy Return of Leading Performance Running
September 20, 2017 12:01 AM Eastern Daylight Time
SEATTLE–(BUSINESS WIRE)–Based on seven years of Run Signature research, Brooks Running is launching the all new Levitate with DNA AMP—a shoe engineered to provide the most energy return of leading performance running shoes. The springy and responsive Brooks Levitate is available for pre-order beginning today at http://www.brooksrunning.com/en_us/brooks-levitate-running-shoes.html and will be available worldwide Sept. 30.

“We’re pushing the limits of energy return with the new Brooks Levitate and are excited to unveil a shoe that has been engineered from the ground up to provide runners with an infinitely energetic experience,” said Carson Caprara, director of global product line management, Brooks Running. “The Brooks Levitate features our revolutionary new DNA AMP midsole technology that releases energy straight back to the runner, making the experience so fun they might feel like running forever.”

The Brooks Levitate is the first shoe to feature the company’s exclusive DNA AMP midsole. Created in partnership with BASF, DNA AMP is a brand new polyurethane (PU)-based cushioning system strategically engineered to provide unparalleled energy return. The foundation of DNA AMP is a PU foam that naturally expands, returning energy as force is applied. To deliver an amplified experience, Brooks encased the foam in a thermoplastic polyurethane (TPU) skin that resists horizontal expansion to deliver energy directly back to the runner. The result is an engineered compound that provides exceptional energy return as well as an eye-catching chrome-like finish that feels as great underfoot as it looks.

To add to the energizing experience of the shoe, the Brooks Levitate features an integrated Fit Knit upper that comfortably accommodates a runner’s foot as it moves and expands. Brooks Fit Knit utilizes a circular knit process to create a precisely engineered upper that provides breathability where desired and structure where needed. A flexible, arrow-point pattern on the outsole of the shoe helps runners move quickly from heel to toe, without losing energy.

The Brooks Levitate with DNA AMP will be available for $150 in two colors for women and two colors for men. Additional details about the shoe can be found HERE.

About Brooks Running Company
Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information or follow us on Twitter (@brooksrunning) and Facebook (www.Facebook.com/brooksrunning).

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Brooks Women's Adrenaline GTS 22 Supportive Running Shoe - Grey/Rose/Black - 8 Medium
  • THIS WOMEN'S SHOE IS FOR: Runners looking for a smooth ride, with great cushion and trusted GuideRails support that won’t distract from the fun of the run. This Brooks Adrenaline GTS 22 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance. We recommend ordering Brooks running shoes 1/2 to one size larger than your dress shoe.
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Brooks Women’s Trace 2 Neutral Running Shoe - Ebony/Black/White - 9 Medium
  • THIS WOMEN’S SHOE IS FOR: The Trace 2 offers neutral support for runners who want a soft, smooth ride that they can depend on every time they lace up.
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Bestseller No. 3
Brooks Men’s Launch 9 Neutral Running Shoe - White/Pink/Nightlife - 11 Medium
  • THIS MEN’S SHOE IS FOR: The Launch 9 is for neutral runners who want a dependable, lightweight shoe with DNA cushioning and a highly breathable upper that helps runners go fast on every run. We recommend ordering Brooks running shoes 1/2 to one size larger than your dress shoe.
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  • LIGHTWEIGHT CUSHIONING: We have added more BioMoGo DNA cushioning to the midsole for an even faster ride without the extra weight. A dynamically responsive ride for days when you are working on your speed.
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  • SUPPORT AND CUSHION: The Ghost 14 offers neutral support while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 13
  • BALANCED, SOFT CUSHIONING: BioMoGo DNA and DNA LOFT cushioning work together to provide a just-right softness underfoot without losing responsiveness and durability - yet it feels lighter than ever. DNA LOFT now makes up the entire midsole, for a softer, smoother, ride.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our Segmented Crash Pad - an integrated system of shock absorbers - will cushion every step and stride for smooth heel-to-toe transitions.
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Brooks Women's Glycerin 20 Neutral Running Shoe - Oyster/Latigo Bay/Coral - 8 Wide
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Brooks Women’s Launch 9 Neutral Running Shoe - Pink/Fuchsia/Cobalt - 7
  • THIS WOMEN’S SHOE IS FOR: The Launch 9 is for neutral runners who want a dependable, lightweight shoe with DNA cushioning and a highly breathable upper that helps runners go fast on every run. We recommend ordering Brooks running shoes 1/2 to one size larger than your dress shoe.
  • NEUTRAL SUPPORT: Lightweight, streamlined, with even more BioMoGo DNA cushioning, the Launch 9 offers neutral support to keep you running faster mile after mile.
  • ENHANCED BREATHABILITY: Reengineered upper features Creel Warp mesh, designed to be extremely lightweight and breathable. Hints of reflectivity on the upper to increase visibility on the road.
  • LIGHTWEIGHT CUSHIONING: We have added more BioMoGo DNA cushioning to the midsole for an even faster ride without the extra weight. A dynamically responsive ride for days when you are working on your speed.
  • RESPONSIVE TRANSITIONS: Redesigned midsole increased by 2 mm to provide runners with more responsiveness while the Green Rubber Outsole helps your foot move quickly from heel to toe.
Bestseller No. 7
Brooks Men’s Trace 2 Neutral Running Shoe - White/Black - 12 Medium
  • THIS MEN’S SHOE IS FOR: The Trace 2 offers neutral support for runners who want a soft, smooth ride that they can depend on every time they lace up.
  • SOFT CUSHIONING: BioMoGo DNA cushioning adapts to your speed, stride, and weight to help deflect impact away from your body to keep you comfortable mile after mile.
  • COMFORABLE, SECURE FIT: The 3D Fit Print and air-mesh provide extra structure to hold your foot in place while also providing optimum airflow.
  • SMOOTH TRANSITIONS: The segmented crash pad cushions your landing and creates a soft, seamless heel-to-toe transition from take-off to landing.
  • BREATHABLE UPPER: New, engineered air-mesh upper offers more breathability to keep runners dry and comfortable.
Bestseller No. 8
Brooks Men’s Adrenaline GTS 23 Supportive Running Shoe - Black/Black/Ebony - 10 Medium
  • THIS MEN’S SHOE IS FOR: The Adrenaline GTS 23 is for runners who need support and want a smooth, reliable ride. This Brooks Adrenaline GTS 23 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance. Predecessor: Adrenaline GTS 22
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: Our unique technology aligns your body in its natural motion path while keeping excess movement in check.
  • SOFT, LIGHTWEIGHT CUSHIONING: New midsole features soft and lighter weight DNA LOFT v2 cushioning.
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  • SUPPORT AND CUSHION: The Ghost 15 offers neutral support while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 14
  • BALANCED, SOFT CUSHIONING: New midsole features soft and lighter-weight DNA LOFT V2 cushioning to provide distraction free cushioning under your feet with each stride.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our soft midsole and Segmented Crash Pad - an integrated system of shock absorbers - team up for easy flow from landing to toe-off.
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