Brooks Levitate with DNA AMP Delivers Infinite Energy

New DNA AMP Midsole Technology Provides the Most Energy Return of Leading Performance Running
September 20, 2017 12:01 AM Eastern Daylight Time
SEATTLE–(BUSINESS WIRE)–Based on seven years of Run Signature research, Brooks Running is launching the all new Levitate with DNA AMP—a shoe engineered to provide the most energy return of leading performance running shoes. The springy and responsive Brooks Levitate is available for pre-order beginning today at http://www.brooksrunning.com/en_us/brooks-levitate-running-shoes.html and will be available worldwide Sept. 30.

“We’re pushing the limits of energy return with the new Brooks Levitate and are excited to unveil a shoe that has been engineered from the ground up to provide runners with an infinitely energetic experience,” said Carson Caprara, director of global product line management, Brooks Running. “The Brooks Levitate features our revolutionary new DNA AMP midsole technology that releases energy straight back to the runner, making the experience so fun they might feel like running forever.”

The Brooks Levitate is the first shoe to feature the company’s exclusive DNA AMP midsole. Created in partnership with BASF, DNA AMP is a brand new polyurethane (PU)-based cushioning system strategically engineered to provide unparalleled energy return. The foundation of DNA AMP is a PU foam that naturally expands, returning energy as force is applied. To deliver an amplified experience, Brooks encased the foam in a thermoplastic polyurethane (TPU) skin that resists horizontal expansion to deliver energy directly back to the runner. The result is an engineered compound that provides exceptional energy return as well as an eye-catching chrome-like finish that feels as great underfoot as it looks.

To add to the energizing experience of the shoe, the Brooks Levitate features an integrated Fit Knit upper that comfortably accommodates a runner’s foot as it moves and expands. Brooks Fit Knit utilizes a circular knit process to create a precisely engineered upper that provides breathability where desired and structure where needed. A flexible, arrow-point pattern on the outsole of the shoe helps runners move quickly from heel to toe, without losing energy.

The Brooks Levitate with DNA AMP will be available for $150 in two colors for women and two colors for men. Additional details about the shoe can be found HERE.

About Brooks Running Company
Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information or follow us on Twitter (@brooksrunning) and Facebook (www.Facebook.com/brooksrunning).

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Brooks Women's Adrenaline GTS 20, Grey/Pale Peach/White, 9 Medium
  • THIS SHOE IS FOR: Runners who need a perfect blend of support, cushion, flexibility, and reliability. The modernized, streamlined design satisfies runners who crave a low-profile look.
  • SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Adrenaline GTS 19
  • BALANCED, SOFT CUSHIONING: The DNA LOFT Crash Pad cushions each footfall and works with BioMoGo DNA to adapt to your every stride.
  • MODERNIZED FIT: A new streamlined, engineered mesh upper with 3D Fit Print offers the structure and proven fit the Adrenaline is known for-without excess bulk.
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: We've shifted our focus beyond the feet to the most injury-prone part of a runner’s body: the knees. GuideRails keep you moving comfortably by keeping excess movement in check.
Bestseller No. 2
Brooks Women's Adrenaline GTS 21, Black/Raspberry, 7.5 Medium
  • THIS SHOE IS FOR: Runners looking for a supportive shoe that's soft and smooth, the Adrenaline GTS 21 offers an improved ride and reliable support for however your body moves so you can forget the shoes and enjoy the run.
  • SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Adrenaline GTS 20
  • BALANCED, SOFT CUSHIONING: The DNA LOFT Crash Pad cushions each footfall and works with BioMoGo DNA to adapt to your every stride.
  • MODERNIZED FIT: A streamlined, engineered mesh upper with 3D Fit Print offers the structure and proven fit the Adrenaline is known for-without excess bulk.
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: We've shifted our focus beyond the feet to the most injury-prone part of a runner’s body: the knees. GuideRails keep you moving comfortably by keeping excess movement in check.
SaleBestseller No. 3
Brooks Men's Adrenaline GTS 20, Grey/Blue, 11 Medium
  • THIS SHOE IS FOR: Runners who need a perfect blend of support, cushion, flexibility, and reliability. The modernized, streamlined design satisfies runners who crave a low-profile look.
  • SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Adrenaline GTS 19
  • BALANCED, SOFT CUSHIONING: The DNA LOFT Crash Pad cushions each footfall and works with BioMoGo DNA to adapt to your every stride.
  • MODERNIZED FIT: A new streamlined, engineered mesh upper with 3D Fit Print offers the structure and proven fit the Adrenaline is known for-without excess bulk.
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: We've shifted our focus beyond the feet to the most injury-prone part of a runner’s body: the knees. GuideRails keep you moving comfortably by keeping excess movement in check.
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  • THIS SHOE IS FOR: The Ghost 13 is for runners looking for a reliable shoe that's soft and smooth. The Ghost 13 offers improved transitions for zero distractions so you can focus more on what matters most: your run.
  • SUPPORT AND CUSHION: The neutral support type provides high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 12
  • BALANCED, SOFT CUSHIONING: BioMoGo DNA and DNA LOFT cushioning work together to provide a just-right softness underfoot without losing responsiveness and durability - yet it feels lighter than ever.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our Segmented Crash Pad - an integrated system of shock absorbers - will cushion every step and stride for smooth heel-to-toe transitions.
  • SOFT, SECURE, FIT: The newly engineered mesh and 3D Fit Print practically disappears on your foot with strategically placed stretch and structure.
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  • THIS SHOE IS FOR: The Glycerin 18 is perfect for runners who think there's no such thing as too much cushioning. The upper enhances comfort by perfectly balancing stretch and structure.
  • SUPPORT AND CUSHION: Provides neutral support while offering the maximum amount of cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Glycerin 17.
  • SUPER-SOFT CUSHIONING: Increased DNA LOFT super-soft cushioning allows for even more extreme softness, without losing responsiveness or durability, while the OrthoLite sockliner provides premium step-in comfort.
  • PLUSH FIT: The plush feel of an internal stretch bootie surrounds your foot and moves and expands with your stride. The engineered mesh upper enhances the fit.
  • SMOOTH TRANSITIONS: The plush transition zone makes every move from heel to toe feel incredibly soft and smooth.
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Brooks Men's Ghost 13, Primer Grey/Pearl/Black, 12 Medium
  • THIS SHOE IS FOR: The Ghost 13 is for runners looking for a reliable shoe that's soft and smooth. The Ghost 13 offers improved transitions for zero distractions so you can focus more on what matters most: your run.
  • SUPPORT AND CUSHION: The neutral support type provides high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 12
  • BALANCED, SOFT CUSHIONING: BioMoGo DNA and DNA LOFT cushioning work together to provide a just-right softness underfoot without losing responsiveness and durability - yet it feels lighter than ever.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our Segmented Crash Pad - an integrated system of shock absorbers - will cushion every step and stride for smooth heel-to-toe transitions.
  • SOFT, SECURE, FIT: The newly engineered mesh and 3D Fit Print practically disappears on your foot with strategically placed stretch and structure.
Bestseller No. 8
Brooks Men's Adrenaline GTS 21, Grey/Blue, 11 Medium
  • THIS SHOE IS FOR: Runners looking for a supportive shoe that's soft and smooth, the Adrenaline GTS 21 offers an improved ride and reliable support for however your body moves so you can forget the shoes and enjoy the run.
  • SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Adrenaline GTS 20
  • BALANCED, SOFT CUSHIONING: The DNA LOFT Crash Pad cushions each footfall and works with BioMoGo DNA to adapt to your every stride.
  • MODERNIZED FIT: A streamlined, engineered mesh upper with 3D Fit Print offers the structure and proven fit the Adrenaline is known for-without excess bulk.
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: We've shifted our focus beyond the feet to the most injury-prone part of a runner’s body: the knees. GuideRails keep you moving comfortably by keeping excess movement in check.
SaleBestseller No. 9
Brooks Men's Glycerin 18, Black/Blue, 13 Medium
  • THIS SHOE IS FOR: The Glycerin 18 is perfect for runners who think there's no such thing as too much cushioning. The upper enhances comfort by perfectly balancing stretch and structure.
  • SUPPORT AND CUSHION: Provides neutral support while offering the maximum amount of cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Glycerin 17.
  • SUPER-SOFT CUSHIONING: Increased DNA LOFT super-soft cushioning allows for even more extreme softness, without losing responsiveness or durability, while the OrthoLite sockliner provides premium step-in comfort.
  • PLUSH FIT: The plush feel of an internal stretch bootie surrounds your foot and moves and expands with your stride. The engineered mesh upper enhances the fit.
  • SMOOTH TRANSITIONS: The plush transition zone makes every move from heel to toe feel incredibly soft and smooth.
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  • THIS SHOE IS FOR: The Ravenna 11 is perfect for runners who want a lightweight, supportive shoe that straddles the line between training and racing.
  • SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing a lightweight, flexible and responsive cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ravenna 10
  • FAST CUSHIONING: BioMoGo DNA midsole cushioning and rebounding rubber deliver comfort without adding extra weight - perfect for days when you’re working on your speed.
  • HOLISTIC SUPPORT: We've shifted our focus beyond the feet to the most injury-prone part of a runner's body: the knees. GuideRails support keeps you moving comfortably by keeping excess movement in check.
  • QUICK TRANSITIONS: The Midfoot Transition Zone is shaped to go from heel to toe quickly.

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