ASICS LAUNCHES LONG-TERM VISION “VISION2030”

ASICS has launched its new ten-year long-term vision, “VISION2030”. The vision, which extends through 2030, presents long-term targets for ASICS to become the company it aspires to be in the future.

Our society and the environment have been undergoing huge changes at unprecedented speed. Digital technology is now a part of the everyday lives of many people and offers new value and experiences. On the other hand, new social issues related to our health have arisen as we have fewer opportunities to move our bodies as our lifestyles become richer and more convenient. As a result, awareness of health conditions from both mind and body perspective will likely grow even more around the world.

ASICS’ founding philosophy is a sound mind in a sound body, and it represents our wish to enable healthy and fulfilled lives to people. In this changing world, our founding philosophy will be more required from society and people than ever in the future. ASICS will continue to offer products, services, and an environment that contribute to improving health conditions from both mind and body perspective across a wider spectrum while it continues to honor our philosophy as its core.

Over the next 10 years and longer, ASICS plans to expand its business in three domains, Product, Facility and Community, and Analysis and Diagnosis.

The Product domain will create a framework for developing personalized products based on customers’ individual preferences and varied senses of value and delivering them quickly. The Facility and Community domain will offer opportunities to start and continue sports as well as sites for anyone and everyone to enjoy sports at any time and in any place, either in reality or virtually, in order to contribute to the good health of more people. The Analysis and Diagnosis domain will support maintenance and improvement of individuals’ health and performance using analytical diagnostic methods developed based on expertise accumulated over many years and data collected using sensing and other new technologies.

All three business domains will share the three common themes of digital, personal, and sustainable. Using always-evolving digital technology, the business domains will develop and offer personalized products and services with environmentally conscious sustainable methods.

Based on these three themes, ASICS plans to generate synergies by combining the three individual business domains while growing each individual domain and also maximize value. Then, by offering optimal value to each and every customer from various angles, ASICS intends to contribute to enabling healthy and fulfilled lives.

ASICS’ new mid-term management plan will begin in 2021. As the world undergoes rapid changes and moves forward, ASICS will ensure that all employees share its vision for the future through “VISION2030” and focus on business activities with a new perspective in line with the times. Then, based on its core founding philosophy of contributing to the healthful bodies and minds of all people throughout the world, ASICS will strive to be a trusted company that delivers clear value to society for a bright future.

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SaleBestseller No. 1
ASICS Men's Gel-Venture 7 Running Shoes, 12M, Black/Sheet Rock
  • The GEL-Venture® 7 running shoe gives you the edge you want on every run with its lightweight construction, assured support, and easy responsiveness that you will feel mile after mile.
  • Predecessor: GEL-Venture 6.
  • Support Type: Neutral to underpronation (supination).
  • Cushioning: Lightweight, flexible response.
  • Surface: Trail. Differential: Not provided. Durable mesh and synthetic upper materials. Plush tongue and collar. Breathable fabric lining offers a great in-shoe feel. Removable foam insole for added underfoot support and comfort. Rearfoot GEL® cushioning system absorbs impacting shock and promotes a smoother transition to midstance. Trail-specific outsole features reversed lugs for optimal uphill and downhill traction on varied terrain. Highly durable AHAR® rubber outsole. Imported.
Bestseller No. 2
ASICS Men's Gel-Venture 5-M, Silver/Light Grey/Royal, 11 M US
  • Outdoor-ready runner with mesh and brushstroke-patterned underlays
  • Rearfoot GEL cushioning
  • Removable sockliner accommodates medical orthotics
  • Trail-specific outsole with reversed traction lugs
  • AHAR outsole rubber in critical high-wear areas
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ASICS Men's Gel-Nimbus 22 Running Shoes, 11M, White/Black
  • Heel Clutching System Technology provides improved support and creates improved heel fitting environment
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  • FluidFit Upper combines multi-directional stretch mesh with stretch reinforcements that adapt to the athlete's foot
  • FluidRide Midsole provides the ultimate combination of bounce back and cushioning properties with reduced weight and exceptional durability
  • Rearfoot and forefoot GEL technology attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle
SaleBestseller No. 4
ASICS Women's Gel-Excite 7, Polar Shade/White, 8 Medium
  • New fully engineered mesh upper
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  • Mesh fabric lining
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  • AmpliFoam midsole is engineered to maintain durability at softer densities, providing better flexibility and comfort
Bestseller No. 5
ASICS Women's Gel-Kayano 27 Running Shoes, 9M, Sheet Rock/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 6
ASICS Men's Gel-Cumulus 21 Running Shoes, 10M, Metropolis/White
  • DuraSponge Outsole - A blown AHAR rubber compound for enhanced cushioning and durability in the forefoot.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
Bestseller No. 7
ASICS Women's Gel-Excite 6 Running Shoes, 8M, Steel Grey/Papaya
  • AmpliFoam Midsole - Engineered to maintain durability at softer densities, providing better flexibility, comfort, and platform adaptability ideal for natural running.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
SaleBestseller No. 8
ASICS Men's Gel-Venture 6 Running Shoe, Black/Phantom/Mid Grey, 10.5 D(M) US
  • Rearfoot GEL Cushioning System: Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Removable Sockliner: A sockliner which can be removed to accommodate a medical orthotic.
  • Removable Sockliner: A sockliner which can be removed to accommodate a medical orthotic.
  • Trail Specific Outsole: Reversed lugs provide uphill and downhill traction on all types of terrain.
  • AHAR Outsole: Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
SaleBestseller No. 9
ASICS Women's Gel-Venture 7 Running Shoes, 9M, Sheet Rock/Ice Mint
  • Durable uppers crafted from synthetic leather and breathable mesh
  • Lace up closure for a secure fit
  • Fabric linings keep feet cool and dry
  • Stabilizing internal heel counter gently helps your foot remain in its natural line of motion
  • ORTHOLITE sockliner provides a cushioned layer underfoot, while molding to the shape of your foot for added comfort

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Study reveals physical demands of two-hour marathon

Some of the elites runners were tested at Exeter Arena

Press release:

Elite runners need a specific combination of physiological abilities to have any chance of running a sub-two-hour marathon, new research shows.

The study is based on detailed testing of athletes who took part in Nike’s Breaking2 project – an ambitious bid to break the two-hour barrier.

Professor Andrew Jones, of the University of Exeter, said the findings reveal that elite marathon runners must have a “perfect balance” of VO2 max (rate of oxygen uptake), efficiency of movement and a high “lactate turn point” (above which the body experiences more fatigue).

The VO2 measured among elite runners shows they can take in oxygen twice as fast at marathon pace as a “normal” person of the same age could while sprinting flat-out.

“Some of the results – particularly the VO2 max – were not actually as high as we expected,” Professor Jones said.

“Instead, what we see in the physiology of these runners is a perfect balance of characteristics for marathon performance.

“The requirements of a two-hour marathon have been extensively debated, but the actual physiological demands have never been reported before.”

The runners in the study included Eliud Kipchoge, who took part in Breaking2 – falling just short of the two-hour target – but later achieving the goal in 1:59:40.2 in the Ineos 1:59 challenge.

Based on outdoor running tests on 16 athletes in the selection stage of Breaking2, the study found that a 59kg runner would need to take in about four litres of oxygen per minute (or 67ml per kg of weight per minute) to maintain two-hour marathon pace (21.1 km/h).

“To run for two hours at this speed, athletes must maintain what we call ‘steady-state’ VO2,” Professor Jones said.

“This means they meet their entire energy needs aerobically (from oxygen) – rather than relying on anaerobic respiration, which depletes carbohydrate stores in the muscles and leads to more rapid fatigue.”

In addition to VO2 max, the second key characteristic is running “economy”, meaning the body must use oxygen efficiently – both internally and through an effective running action.

The third trait, lactate turn point, is the percentage of VO2 max a runner can sustain before anaerobic respiration begins.

“If and when this happens, carbohydrates in the muscles are used at a high rate, depleting glycogen stores,” Professor Jones explained.

“At this point – which many marathon runners may know as ‘the wall’ – the body has to switch to burning fat, which is less efficient and ultimately means the runner slows down.

“The runners we studied – 15 of the 16 from East Africa – seem to know intuitively how to run just below their ‘critical speed’, close to the ‘lactate turn point’ but never exceeding it.

“This is especially challenging because – even for elite runners – the turn point drops slightly over the course of a marathon.

“Having said that, we suspect that the very best runners in this group, especially Eliud Kipchoge, show remarkable fatigue resistance.”

The testing, conducted in Exeter and at Nike’s performance centre in Oregon, USA, provided a surprising experience for a group of amateur runners in the UK.

“We tested 11 of the 16 runners at Exeter Arena a few years ago,” Professor Jones said.

“Some local runners were there at the time, and it was a real eye-opener for them when a group of the world’s best athletes turned up.

“The elite runners were great – they even joined in with the local runners and helped to pace their training.”

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Two Hours: The Quest to Run the Impossible Marathon
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  • Caesar, Ed (Author)
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1:59: The Sub-Two-Hour Marathon Is Within Reach—Here's How It Will Go Down, and What It Can Teach All Runners about Training and Racing
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The Science of the Marathon and the Art of Variable Pace Running
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MBT Unveils Its Most Ambitious Performance Running Shoe Yet

Press Release:

Powered by MBT’s patented curved-sole technology and a bold aesthetic, the new Huracan 3000 signals a daring new era for brand

Saint Louis, Missouri — Blending their renowned health properties with decidedly modern running-shoe design and materials, global footwear brand MBT – who invented the now-ubiquitous deeply cushioned, rocker-midsole shoes – is thrilled to announce its most daring and advanced performance running shoe to date: the Huracan 3000.

The premium $199 performance running shoe will be available in select specialty retail stores and MBT-owned locations around the world as well as on MBT.com and their Amazon storefront starting in early November.

For those eager to make running easier and more efficient, the Swiss-engineered, high-end neutral trainer fuels uninterrupted movement as the Huracan’s unique rocker sole promotes a gentle rolling motion that spurs a natural, stress-free cadence from impact to toe-off.

“The Huracan’s arrival is the start of a revolution for us at MBT, our first step toward the most cutting-edge and premium lineup of performance running footwear in the marketplace,” says CEO Andy Chaw. “As the pioneers of the rocker bottom, we’re taking our proven curved-sole technology, which we’ve been perfecting since our founding in 1996, and combining that with new technologies and forward-thinking designs that confirm our commitment to being the most innovative, health-focused running brand in the world.”

The Huracan is MBT’s answer to a growing trend in the industry toward energy return and shock dissipation, usually accomplished with a composite plate running through the midsole. But to accomplish similar results, MBT instead designed an entirely new midsole/outsole combination they’re calling MIDS. Together with their Sensor Technology, which provides MBT’s signature ‘walking-on-sand’ feel, MIDS absorbs impact and dissipates shock outward in the heel/midfoot, reducing the amount of vibration the emanates up through the body, reducing stress on the body and encouraging enhanced balance and stability. Then their renowned PIVOT STRIKE rocker completes the process, actively rolling the foot through toe-off with every step. The end result: a cushioned, responsive running experience from impact to toe-off that minimizes fatigue and promotes continuous forward movement.

Other Features:

  • Exo-heel counter cradles the foot for optimum support and security
  • Memory foam liner provides a custom fit for each runner’s heel and Achilles tendon
  • At the forefoot, M-Flex Technology – a durable, yet flexible mesh at the toe box – adapts to a runner’s foot during different stages of a run
  • The Jacquard Mesh upper is both lightweight and breathable with minimal seams
  • High-abrasion outsole offers superior strength and enhanced traction for running on various surfaces or in slick conditions.
  • Cut-outs in the rubber outsole reduce weight and contribute to the smooth ride
  • Unapologetically modern aesthetic blends a premium fit with a stylish, on-trend design
  • Reflective elements integrated into the upper’s webbing, the MBT M-wing logo, and heel counter add subtle flashes of color contrast and ensure safety for nighttime running
  • MSRP: $199 USD
  • Sizes: U.S. Men’s 8-13 in three colors (Lime Green/Blue Indigo; Black/Castlerock; Dusty Blue/Blue Indigo)
  • S. Women’s 6-12 in three colors (Lime Green/Blue Indigo; Black/Castlerock; Dusty Blue/Blue Indigo)

“We’ve worked hard to get inside the minds of runners, to understand what they want and need, and have come to understand that they expect running footwear that not only performs at the highest level, but also looks good,” Chaw says. “That’s what the Huracan provides and it’s symbolic of the boundaries we’re going to push at MBT.

About MBT

Founded in 1996, MBT, which stands for Masai Barefoot Technology, was inspired by Kenya’s Masai tribe, a group that has lived for thousands of years with virtually no joint or back pain. Powered by its pioneering rocker bottom soles, a design many others have attempted to imitate, MBT claims a 24-year track record of helping people stand, walk, run, work, and play more efficiently and effectively.

Bestseller No. 1
MBT Women's Low-Top Sneakers, Pink Nude Pink 1192y, 7 UK
  • MBT Index: Moderate
  • Upper: Synthetic Leather/Mesh
  • Food-bed: Mesh
  • Mid-Sole: SensorTechnology
  • Out-Sole: Non-Marking Rubber
Bestseller No. 2
MBT Sport 3X Black 45 M
  • ROCKER BOTTOM SHOE– From the point your heal first hits the ground until your toes leave it, the curved sole of the MBT rocker shoe matches the natural movement of your foot while giving the same stability as a traditional walking shoe. The gentle roll promotes a natural cushioning to your feet and the angle of the PivotAxis, critical to the Pivot Strike location at the midfoot, provides the ideal foot striking platform to transition into propulsion or a forward movement while enhancing support.
  • TECHNOLOGY IN THE SHOE – MBT’s proprietary SensorTechnology in the heel produces a natural cushioning required by a short or long distance walker. The PivotAxis Technology promotes balance and a natural movement that with each stride activates muscles required for good posture. The lasting board and engineered shank are specially developed for the MBT sole construction which provides comfort & support.
  • CREATED WITH STABILITY IN MIND – The stability of the MBT shoe is identical to any high-quality walking shoe and the only roll you feel is from your heal to your toes. There is no side to side roll so run or walk with confidence. The Tri-density Midsole features extensive cushioning that allows for a better ride.
  • ACTIVITY BASED ROCK LEVELS – Each MBT shoe is created with one of three rocking levels depending on your personal needs. The Sport 3X is a MODERATE PROFILE shoe with medium rock and is perfect for your longer distance walks. The LOW PROFILE with the minimal rock provides cushioning and a lightweight design required for short to medium distance walks. For ultimate cushioning and muscle activity the HIGH PROFILE with maximum rocking is perfect.
  • FEELS LIKE A CUSTOM-MADE SHOE – The Sport 3X, built for fitness walking features a mesh and synthetic upper, mesh Footbed with memory insole and non-marking high abrasion outsoles. It is a lightweight shoe with a moderate level of rock making it perfect for medium to long distance walks as well as everyday use.
SaleBestseller No. 4
MBT Rocker Bottom Shoes Women’s – Slip On Walking Shoe Modena - Black/White
  • We recommend ordering 1/2 size smaller in this style than what you normally wear.
  • Level of Rock: LOW - Lightweight for your short to medium distance walks and everyday lifestyle
  • One of a kind patented curved rocker bottom sole with innovative Pivot Strike area provides you with the ideal foot striking platform to transition into propulsion while enhancing support and cushioning. MBT SensorTechnology in the heel promotes a soft midfoot landing and complements the midfoot Pivot Strike by absorbing shock.
  • Sandwich fabric flexi mesh upper for breathability and comfort with minimal stitching. Lightweight, flexible and bouncy M-Foam sole with a concave heel to absorb impact and provide cushion.
  • Accepted by the American Podiatric Medical Association for promoting quality foot health.
Bestseller No. 5
MBT Rocker Bottom Shoes Men’s – Slip On Walking Shoe Rome - Black
  • One of a kind patented curved rocker bottom sole with innovative Pivot Strike area provides you with the ideal foot striking platform to transition into propulsion while enhancing support and cushioning. MBT SensorTechnology in the heel promotes a soft midfoot landing and complements the midfoot Pivot Strike by absorbing shock.
  • Level of Rock: LOW - Lightweight for your short to medium distance walks and everyday lifestyle
  • Sandwich fabric flexi mesh upper for breathability and comfort with minimal stitching.
  • Lightweight, flexible and bouncy M-Foan sole with a concave heel to absorb impact and provide cushion.
  • Accepted by the American Podiatric Medical Association for promoting quality foot health.
Bestseller No. 6
MBT Rocker Bottom Shoes Men’s – Athletic Running Walking Shoes Gadi - Black/Grey
  • One of a kind patented curved rocker bottom sole with innovative Pivot Strike area provides you with the ideal foot striking platform to transition into propulsion while enhancing support and cushioning. MBT SensorTechnology in the heel promotes a soft midfoot landing and complements the midfoot Pivot Strike by absorbing shock.
  • Level of Rock: LOW - Lightweight for your short to medium distance runs and walks
  • High abrasion rubber outsole for superior strength and engineered air mesh upper for breathability and comfort with minimal stitching.
  • Multi-functional lasting board and engineered shank combine to form one section and developed specially for the MBT sole construction which provides comfort and support.
  • Accepted by the American Podiatric Medical Association for promoting quality foot health.
Bestseller No. 7
MBT Rocker Bottom Shoes Women’s – Casual Walking Shoe 1997 - Black Leather
  • One of a kind patented curved rocker bottom sole with innovative Pivot Strike area provides you with the ideal foot striking platform to transition into propulsion while enhancing support and cushioning. MBT SensorTechnology in the heel promotes a soft midfoot landing and complements the midfoot Pivot Strike by absorbing shock.
  • Level of Rock: HIGH
  • High abrasion rubber outsole for superior strength and engineered air mesh upper for breathability and comfort with minimal stitching.
  • Multi-functional lasting board and engineered shank combine to form one section and developed specially for the MBT sole construction which provides comfort and support.
  • Accepted by the American Podiatric Medical Association for promoting quality foot health.
SaleBestseller No. 8
MBT Rocker Bottom Shoes Women’s – Slip On Walking Shoe Rome - Purple Orchid
  • One of a kind patented curved rocker bottom sole with innovative Pivot Strike area provides you with the ideal foot striking platform to transition into propulsion while enhancing support and cushioning. MBT SensorTechnology in the heel promotes a soft midfoot landing and complements the midfoot Pivot Strike by absorbing shock.
  • Level of Rock: LOW - Lightweight for your short to medium distance walks and everyday lifestyle
  • Sandwich fabric flexi mesh upper for breathability and comfort with minimal stitching.
  • Lightweight, flexible and bouncy M-Foan sole with a concave heel to absorb impact and provide cushion.
  • Accepted by the American Podiatric Medical Association for promoting quality foot health.
Bestseller No. 9
MBT Women's Speed 2 Black/Grey Lightweight Running Shoe with Arch Support and Low Rocker Bottom Size 8.5
  • Unique running specific rocker sole shape enhances the transition into your next step.
  • Level of Rock: LOW - Lightweight for your short to medium distance runs and walks
  • Innovative Pivot Strike area provides runners with the ideal foot striking platform to transition into propulsion while enhancing support and cushioning. MBT SensorTechnology in the heel promotes a soft midfoot landing and complements the midfoot Pivot Strike by absorbing shock.
  • High abrasion rubber outsole for superior strength and engineered air mesh upper for breathability and comfort with minimal stitching.
  • Accepted by the American Podiatric Medical Association for promoting quality foot health.
SaleBestseller No. 10
MBT Rocker Bottom Shoes Men’s – Athletic Running Shoe Huracan-3000 - Black
  • ROCKER BOTTOM SHOE – From the point your heal first hits the ground until your toes leave it, the curved sole of the MBT rocker shoe matches the natural movement of your foot while giving the same stability as a traditional running shoe. The gentle roll promotes a natural cushioning to your feet and the angle of the PivotAxis, critical to the Pivot Strike location at the midfoot, provides the ideal foot striking platform to transition into propulsion or a forward movement while enhancing support
  • TECHNOLOGY IN THE SHOE – MBT’s proprietary SensorTechnology in the heel produces a natural cushioning required by a short or long-distance runner. The PivotAxis Technology promotes balance and a natural movement that with each stride activates muscles required by the top performing runners. The lasting board and engineered shank are specially developed for the MBT sole construction which provides comfort & support
  • CREATED WITH STABILITY IN MIND – The stability of the MBT shoe is identical to any high-quality running or walking shoe and the only roll you feel is from your heal to your toes. There is no side to side roll so run or walk with confidence. The Tri-density Midsole features extensive cushioning that allows for a better ride and for added support and strength most models include MBT’s injection molded Heel Counter
  • ACTIVITY BASED ROCK LEVELS – Each MBT shoe is created with one of three rocking levels depending on the type of running you are engaged in. The Huracan-3000 is a CUSHIONING PROFILE shoe with maximum rock and is perfect for recovery & long training runs. For medium distance runs the PERMORMANCE PROFILE with a medium rock gives improved mid to forefoot transition. The FAST PROFILE has minimal rock and is perfect for short to medium distance runs requiring a lightweight, low profile shoe
  • FEELS LIKE A CUSTOM MADE SHOE – The Huracan-3000, built for running & fitness walking features the Drylex 360 Moisture Management System on the collar & tongue lining, memory foam for your heel & Achilles tendon, a breathable jacquard mesh upper and high abrasion outsole. The heel counter is added for extra support & the insoles are removeable. It provides a high level of rock making it perfect for medium to long distance runs. We recommend ordering a ½ size smaller than your usual running shoes

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ULTRABOOST DNA LOOP LAUNCHES TO PUBLIC AS ‘MADE TO BE REMADE’ RUNNING SHOES COME TO CREATORS CLUB WEEK

Media release:

In April 2019, 200 creators around the world were involved in the first closed trial process, taking possession of Gen 1 UltraBOOST DNA LOOP running shoes, wearing and then returning them to be reborn as well as providing valuable feedback on the design and process.

In November 2019 the first Gen 2 UltraBOOST DNA LOOP running shoes were produced and included recycled TPU from the Gen 1 pairs. Again, the 200 creators were asked to put the shoe through its paces to provide feedback that would help get adidas ready to take the revolutionary concept to a wider audience.

Now, for the first time we are enabling more people around the world during Creators Club Week digital festival to get their hands on the revolutionary UltraBOOST DNA LOOP running shoe for the next phase.

1,500 Creators Club Members will be given the shoes for free and become part of a sustainability micro community, co-creating with us in a true open source fashion to further shape and fine tune

the experience. The 21-week program will be driven by the adidas app with the communities actions and feedback helping futureproof the engagement model . By signing up for the raffle they will be making a commitment to return the shoes to be grinded, shredded and turned into something new.

“We don’t think of UltraBOOST DNA LOOP as simply a high-performance running shoe, but as an experience where every owner plays a vital part. To make this a success we need to understand the human element – how people can be encouraged to return the shoes to be recycled – because while we control the creation, we can only influence what happens when the shoes leave us. We can’t get there alone – we’re looking for 1,500 committed individuals to help us change how we create. UltraBOOST DNA LOOP is not just a shoe, it’s a movement and we want our community of creators to help us define a better future where products are ‘Made to be Remade” James Carnes, adidas VP Brand Strategy.

To take part in the next phase, Creators Club members need to prove their sustainability credentials by taking part in a quiz. Everyone who completes the quiz will be entered into a global raffle and randomly selected for the experience. Becoming a Creators Club member is free, just sign up to the adidas App available on the Apple App Store and Google Play Store.

“I’m honored to help introduce the next iteration of the UltraBOOST DNA LOOP concept during Creators Club Week. Through this shoe, adidas is leading an incredibly important conversation around circularity and fabric innovation. We hope this launch inspires creators to join us as we strive to create a more sustainable future together.” Supermodel, philanthropist and adidas partner Karlie Kloss .

Our ‘Made to be Remade’ project is aimed at tackling the problem of plastic waste, using recycled materials and creating “closed loop” or circular manufacturing model s, where raw materials can be repurposed again and again. But not just repurposed into a water bottle or a tote, but into high-performance products.

UltraBOOST DNA LOOP uses this transformative approach to designing performance shoes that are ‘Made to be Remade’ from the outset, by using one material type and no glue. Each component is made from 100% reusable TPU – it’s spun to yarn, knitted, molded and clean-fused to a BOOST midsole.

This means that, once UltraBOOST DNA LOOP come to the end of their first life and are returned to us, they are washed, ground to pellets and melted into material for components for a new pair of shoes, with less waste. Each generation is designed to meet the adidas sports performance standard, without compromise.

SaleBestseller No. 1
adidas Women's Cloudfoam Pure Running Shoe, Black/Black/White, 8
  • Women's specific fit.
  • Cloudfoam memory sockliner and textile lining
  • Easy, everyday runners
  • Hugs the foot
SaleBestseller No. 2
adidas Women's Grand Court, Black/White, 7 M US
  • Tennis-inspired shoes with pillow-soft cushioning for everyday wear
  • Regular fit; Lace closure
  • Synthetic leather upper for durability
  • Cloudfoam sockliner for comfort and lightweight cushioning
SaleBestseller No. 3
adidas Men’s Essentials 3 Stripes Tricot Track Jacket, Black/White, Medium
  • Full-zip track jacket made with tricot for sporty style
  • Regular fit strikes a comfortable balance between loose and snug
  • Stand-up collar for coverage
  • Ribbed cuffs and hem for a snug fit
SaleBestseller No. 4
adidas Men's Adilette Shower Slides, Black/White/White, 9
  • Single-bandage synthetic upper for a soft feel
  • EVA outsole for lightweight comfort
  • Soft Cloudfoam footbed for quick-dry comfort
SaleBestseller No. 5
adidas Men's Tiro 19 Training Pants, Black/White, Small
  • Slim-fit, breathable soccer pants with pockets and ankle zips for lightweight comfort
  • Slim fit is cut close to the body; Stretchy fabric on the lower legs helps promote clean footwork
  • Side pockets for storage
  • Ankle zips for easy on and off
  • Climacool keeps you cool and dry in warm weather
SaleBestseller No. 6
adidas mens Lite Racer Adapt 3.0 Running Shoe, Black/Black/Grey, 8.5 US
  • adidas male running shoe; the adidas brand has a long history and deep-rooted Connection with sport. Everything we do is rooted in sport; Driven by a relentless pursuit of innovation as well as decades of accumulating sports science expertise, we cater for all, from elite professional athletes and teams to any individual who wants to make sport part of their lives
SaleBestseller No. 7
adidas Women's Tiro 19 Training Pants, Black/White, Medium
  • Sweat-wicking soccer pants for breathable, lightweight comfort
  • Slim fit is cut close to the body; Drawcord and elastic waist for locked-in fit
  • Ankle zips for easy on and off
  • Climacool keeps you cool and dry in warm weather
SaleBestseller No. 8
adidas Women's Puremotion Adapt Running Shoe, Black/White/Grey, 6
  • adidas female running shoe; the adidas brand has a long history and deep-rooted Connection with sport. Everything we do is rooted in sport; Driven by a relentless pursuit of innovation as well as decades of accumulating sports science expertise, we cater for all, from elite professional athletes and teams to any individual who wants to make sport part of their lives
SaleBestseller No. 9
adidas mens Basic Badge of Sport Tee Black/White Large
  • Regular fit strikes a comfortable balance between loose and snug
  • We partner with the Better Cotton Initiative to improve cotton farming globally
SaleBestseller No. 10
adidas mens Grand Court Sneaker, White/Black/White, 10 US
  • Court-inspired suede shoes with pillow-soft cushioning for casual comfort
  • Regular fit; Lace closure
  • Suede upper for a plush look
  • Cloudfoam sockliner for comfort and lightweight cushioning
  • Rubber outsole for excellent grip

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The Nike Running Cold-Weather Footwear Lineup is Like Your Trustiest Winter Tires

October 12, 2020 – This cold-weather footwear collection from Nike Running highlights two features that are wintertime favorites: a GORE-TEX upper on the Nike Pegasus Trail 2 and redesigned traction patterns in the Shield series, specifically the Nike Pegasus 37 and the Nike React Miler Shield.

Nike Pegasus Trail 2 GORE-TEX
For runs that veer off the beaten path, the Nike Pegasus Trail 2 GORE-TEX is designed to help withstand weather conditions as rugged as the terrain. The GORE-TEX invisible fit upper helps protect feet from moisture. Additional traction was added at the heel and toe to steady runners when going up or down hills, joining the outsole’s detailed nubs for a secure, confident ride. Nike React foam helps provide cushioned responsiveness with every step.

Nike Pegasus 37 Shield and Nike React Miler Shield
Two cold-weather Shield silhouettes from Nike Running feature a reimagined outsole pattern inspired by winter car tires.

Designed specifically for wet road surfaces, the traction patterns include micro-siping to better grip the road. The multidirectional shapes help channel water for improved contact with wet pavement. The weatherized shroud upper for both silhouettes helps repel water and keep feet dry. A bonus: the React Miler Shield is customizable on Nike By You. Check out the last two images above.

The Nike Pegasus Trail 2 GORE-TEX, the Nike Pegasus 37 Shield and the Nike React Miler Shield release later in October.

Bestseller No. 2
SaleBestseller No. 3
Nike Men's Revolution 4 Running Shoe, Black/White-Anthracite, 10 Regular US
  • MEN'S RUNNING SHOES: Molded pods offer multi-surface traction. Pods flatten on impact then spring back at toe-off creating a piston effect that delivers responsive cushioning.
  • ATHLETIC SHOES: Soft foam midsole delivers lightweight, responsive cushioning. Underlays in the vamp and toe tip offer support and structure for a comfortable ride.
  • CORE PERFORMANCE: Minimal in design running shoes. Full-length rubber outsole provides durable traction and cushioning to run longer.
  • LIGHTWEIGHT SHOE: No-sew overlays along the midfoot and eyestays provide durability while keeping the shoe lightweight. Single-layer mesh upper for optimal breathability.
  • NIKE MEN'S SHOE: Imported, synthetic and rubber sole
Bestseller No. 4
Nike Womens Renew Run Womens Running Shoes Ck6360-005 Size 9
  • Style#: CK6360-005
  • A dual-density midsole gives you a soft, cushioned ride with Lunar foam underfoot. The design is constructed to run along the sidewall, providing comfort with every step.
  • Breathable mesh in the upper helps keep you secure and comfortable, while increasing airflow. Its stretchy material provides a better fit for more room at the toes.
  • The durable rubber outsole provides traction where you need it to help you stay focused on the miles ahead.
  • TPU-outlined Swoosh design trademark
Bestseller No. 5
Nike React Infinity Run Fk Mens Fashion Running ShoesCd4371-005 Size 9.5
  • Style#: CD4371-005
  • Higher foam stack heights provide a softer feel. A wider shape provides a more stable ride, helping release energy with every step.
  • The shape of the Nike React foam midsole provides support for the 3 phases of a runner's stride. It helps create flexibility at toe-off, a smooth ride at mid-stance and cushioning at contact.
  • Less material in the shoe means you're closer to the foam, creating a softer, more responsive experience.
  • Increased rubber at the outsole helps deliver traction and durability.
SaleBestseller No. 6
Nike Free RN Flyknit 2018 Men's Running Shoe Black/White-Club Gold-RED Orbit 8.5
  • Flyknit constructed upper delivers zoned stretch and support.
  • Dual-density midsole and tri-star outsole provide flexible cushioning.
  • Dynamic heel is stretchy for a snug, adaptive fit.
  • Flywire technology woven into the upper integrates with the laces for a dynamic, supportive fit through the midfoot.
  • Texture has been added under the toe and heel to enhance traction in these high-abrasion zones.
Bestseller No. 7
Nike Womens Air Max 270 React Womens Casual Running Shoes Ci3899-101 Size 5
  • Style#: CI3899-101
  • Features a speed lacing system for quick and easy on-and-off.
  • Nike React technology is lightweight and provides flexibility.
  • Outsole includes full rubber coverage for durable, long-lasting style.
  • A full Nike React foam outsole teams up with a Max Air 270 unit to bring you ultimate comfort.
Bestseller No. 8
Nike Free RN Flyknit 2018 Women's Running Shoe Raspberry RED/Blue Void-White-Teal Tint 9.0
  • Type: Running
  • Weight: approx. 5.6 oz.
  • Upper: Flyknit constructed upper delivers zoned stretch and support. Flywire technology woven into the upper integrates with the laces for a dynamic, supportive fit through the midfoot.
  • Midsole: Dual density,Low-profile injected unit sole (IU) foam provides a resilient ride and is tough enough to double as an outsole.
  • Outsole: Tri-star,auxetic outsole pattern expands with your step to provide flexible cushioning.

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ASICS ANNOUNCE THE LATEST ADDITION TO THE LEGENDARY GEL-KAYANO™ COLLECTION – THE GEL-KAYANO™ LITE SHOE

[Oct. 2, 2020 – KOBE, JAPAN] – Today, ASICS are proud to announce the launch of the GEL-KAYANO™ Lite shoe. It offers long-distance runners a shoe designed for stability and performance, making it easier to go further, perform better and reduce load on the foot, while reducing weight so they can keep on experiencing the benefits of movement.

ASICS is continuing to listen to runners needs during this unprecedented time. We’re on a mission to make it easy for everyone to experience the mental and physical benefits of movement. With the GEL-KAYANO™ Lite, ASICS brings the lightest ever shoe in GEL-KAYANO™ series, making it the recommended choice for long distance runners. This latest innovation as ASICS also embodies a more eco-friendly design, featuring an engineered mesh upper that was formed with recycled materials.

The new GEL-KAYANO™ Lite delivers comfort, stability and protection, while reducing weight. ASICS are constantly improving and enhancing the GEL-KAYANO™ series, the new Lite editions in the legendary line will offer additional products within the KAYANO™ family, to ensure every runner’s needs are continuing to be met. The new GEL-KAYANO™ Lite shoe features a sustainable midsole compound that provides excellent bounce and responsiveness keeping runners agile over longer distances. The new shoe uses fewer componentry and resources to produce the design making it almost 30 grams lighter in weight [1] .

What’s more, the GEL-KAYANO™ Lite is designed to provide maximum comfort and protection. The 3D SPACE CONSTRUCTIONTM improves stability while maintaining cushioning, and the flared midsole shape helps support runners whose feet roll inward excessively (overpronate) for a more efficient ride. Additionally, the wider base nets in the shoe’s heel and forefoot provide more surface area to create a stable landing and toe-off.

Keishi Kitamoto – designer of the GEL-KAYANO™ LITE says: “Light was the keyword that we used for design inspiration. In this shoe we wanted to adapt the original GEL-KAYANO™ model with a more simplified and sustainable approach. In the GEL-KAYANO™ LITE shoe, I focused on the idea of one unified system and minimal materials to provide stability and protection while reducing the weight of the shoe”.

Despite the ongoing pandemic restrictions, ASICS research shows that globally 7 in 10 (68% globally; 54% in UK) people are more driven than ever to return to their physical peak [2] . The ASICS World Ekiden 2020 comes in direct response to the ever-changing needs of runners and sports fans, bringing together runners of every level to run as a team and achieve a collective goal – the marathon. The GEL-KAYANO™ Lite is a soft and lightweight shoe with the stability needed to stand up to a ton of miles making it a great choice for the ASICS World Ekiden 2020.

The GEL-KAYANO™ Lite™ will be available globally for men and women from ASICS retail, online stores and specialist running outlets. Visit the product videos: the tech video: GEL-KAYANO™ Lite Tech & the sustainability-focused video: GEL-KAYANO Lite™ Sustainability and www.ASICS.com for more information.

Bestseller No. 1
ASICS Women's Gel-Kayano 27 Running Shoes, 8.5M, MAKO Blue/HOT Pink
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 2
ASICS Women's Gel-Kayano 26 LS Running Shoes, 7.5M, Piedmont Grey/Sun Coral
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • Trusstic System technology - Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
Bestseller No. 3
ASICS Men's Gel-Kayano 27 Running Shoes, 10.5M, Black/Black
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 4
ASICS Women's Gel-Kayano 25 Running Shoes, 8.5M, Carbon/MID Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
Bestseller No. 5
ASICS Men's Gel-Kayano 26 Running Shoes, 10M, Piedmont Grey/Pure Silver
  • Enjoy luxurious comfort and improved bounce with the women's GEL-KAYANO 26 running shoe, featuring GEL technology to the forefoot and rear for high-density shock absorption and a comfortable feel over long distances.
  • 1011A541
  • Featuring a jacquard mesh upper and FLYTEFOAM Propel technology for a lightweight quality that allows your feet to breathe
  • The EVA sockliner offers excellent rebound and cushioning, while the Guidance TRUSSTIC SYSTEM technology brings a new level of stability
  • Meanwhile, the SpEVA 45 lasting improves bounce-back characteristics to put a spring in your step (quite literally)
Bestseller No. 6
ASICS Women's Gel-Kayano 27 MK Running Shoes, 8.5M, Black/Ginger Peach
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 7
ASICS Men's Gel-Cumulus 22 Running Shoes, 9M, Piedmont Grey/Magnetic Blue
  • DuraSponge Outsole - A blown AHAR rubber compound for enhanced cushioning and durability in the forefoot
  • I.G.S (Impact Guidance System) Technology employs linked componentry to enhance the foot's natural gait from heel strike to toe-off
  • This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity
  • Rearfoot and Forefoot GEL Cushioning Systems Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle
  • FlyteFoam midsole technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams
Bestseller No. 8
ASICS Women's Gel-Kayano 27 MK Running Shoes, 10M, Black/Carrier Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 9
ASICS Women's Gel-Kayano 27 Lite-Show Running Shoes, 8.5M, White/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
  • Gender Specific Trusstic - Specifically designed trusstic system to cater to the differences in male and female biomechanics
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
SaleBestseller No. 10
ASICS Men's Gel-Kahana 8 Trail Runner, Shark/Black/True Red, 8.5 M US
  • Rear foot GEL Cushioning System: Attenuates shock during impact phase and allows for a smooth transition to instance.
  • SpEVA Midsole: Material Improves bounce-back characteristics and decreases midsole breakdown.
  • DuoMax Support System: A dual-density midsole system positioned to enhance support and stability.
  • Trusstic System: Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
  • Trail Specific Outsole: Reversed lugs provide uphill and downhill traction on all types of terrain. Fit Tip: If between sizes, order 0.5 size up ; Weight: 11.9 oz ; ASICS GEL-Kahana 8 is made for neutral- Foot Type:Normal size arches , Over- Foot Type :Low arches or flat feet.

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ASICS ANNOUNCE THEIR LATEST PRODUCT INNOVATION – THE GT-2000™ 9 SHOE PROMISING ENHANCED FIT AND FEEL FOR RUNNERS

ASICS ANNOUNCE THEIR LATEST PRODUCT INNOVATION – THE GT-2000™ 9 SHOE PROMISING ENHANCED FIT AND FEEL FOR RUNNERS

· ASICS’ latest shoe – the GT-2000™ 9 – combines advanced features to deliver enhanced fit and comfort from the get-go

· As the 28th edition of the hugely popular GT-2000™ series, this model combines and reimagines product features right from the sole to the upper mesh, providing support runners can trust

[Oct. 2, 2020 – KOBE, JAPAN] – Today, ASICS are excited to announce the launch of the GT-2000™ 9 shoe promising runners a stable, responsive ride and a more efficient transition from footstrike to toe-off.

The GT-2000™ 9 model is a versatile shoe specifically designed to provide comfort and support whilst delivering stability for advanced performance. The versatility of the GT-2000™ 9 means it is also an excellent choice for a long run, a tempo run and an interval work-out.

The new GT-2000™ delivers enhanced fit and feel

With the new GT-2000™ 9, ASICS have combined innovative features for an enhanced fit and feel. The new soft and lightweight one-piece mesh is constructed with no sew overlays reinforcing the upper shoe, especially over the arch, for added stability and support runners can feel. This is complemented by new ORTHOLITE™ lasting for advanced step-in and all-round foot comfort.

And that’s just the start – GT-2000™ 9’s FLYTEFOAM™ midsole is lighter and more durable than traditional midsole foams meaning wearers enjoy a cushioned and supportive feel throughout the gait cycle, while rearfoot GEL™ technology absorbs shock with every landing. Also, heel holding improves approximately 50% while running, which provide the runners with a more comfortable ride to support their performance [1] .

When it comes to performance, the GT-2000™ 9 provides advanced stability for run efficiently. The pioneering DYNAMIC DUOMAX™ technology helps support runners whose feet roll inward too much (overpronate) for a more efficient ride.

US Elite ASICS runner, Johnny Gregorek says “The GT-2000™ series provides a balance of cushioning and support that I need – I have a mild pronation and mid-foot strike in my stride and the GT-2000™ perfectly accounts for those elements and creates a nice and even forward roll for my foot”.

ASICS continue to respond to runners changing needs

The GT-2000™ 9 launch comes amidst the ongoing COVID-19 pandemic. Ongoing research conducted by ASICS shows that globally, 7 in 10 (68% globally; 54% in UK) people are more driven than ever to return to their physical peak. Fitness-tracking app Runkeeper™ continues to see increases with users – with a 113% increase in registrations globally year to date vs the same time period in 2019. ASICS is committed to meeting runners’ needs – both during this pandemic and beyond.

ASICS believes in a Sound Mind in a Sound Body now more than ever. We know from our ongoing research that as the months have passed runners are missing the motivation and connection they get from team events. 42% of people who exercise regularly are finding it difficult to stay motivated as they don’t have a goal to work towards at the moment. ASICS have responded with the new ASICS World Ekiden 2020: the ultimate team challenge that will see teams of up to six people from all over the world come together to complete a combined marathon in the fastest possible time. A specially created virtual race platform will vividly bring to life the connection and motivation of team competition at a time of physical distancing, helping runners of abilities stay connected with the sport and their wider community.

The ASICS World Ekiden 2020 is open to all with distances that attract all levels of runner. To take part, runners simply sign up for free from 1 October 2020, using ASICS Runkeeper™. Teams must complete their relay race between 11th and 22nd November 2020. For expert advice, training plans and more information about how to run, follow #RunToFeel or visit asics.com/mk/run-to-feel

The GT-2000™ 9 will be available globally for men and women from ASICS retail, online stores and specialist running outlets. Visit the product video: GT-2000 9 and www.ASICS.com for more information.

SaleBestseller No. 1
ASICS Women's GT-2000 8 Running Shoes, 9M, Black/Rose Gold
  • Lightweight engineered mesh upper with a lace up closure for a secure fit
  • New for the 8 - updated GEL technology piece and a softer section of foam in the heel
  • Lightweight FLYTEFOAM technology midsole offers a soft landing
  • DYNAMIC DUOMAX technology and TRUSSTIC SYSTEM technology offer the support you need in a stability shoe
Bestseller No. 2
ASICS Women's GT-2000 9 Running Shoes, 8.5M, MAKO Blue/Grey Floss
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
Bestseller No. 3
ASICS Men's GT-2000 8 Running Shoes, 10.5M, Grand Shark/Black
  • REARFOOT AND FOREFOOT GEL TECHNOLOGY CUSHIONING SYSTEM - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FLYTEFOAM MIDSOLE TECHNOLOGY -Our Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • ENGINEERED MESH UPPER -Multi-directional mesh material improves ventilation and stability.
  • DYNAMIC DUOMAX SUPPORT SYSTEM -This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • TRUSSTIC SYSTEM TECHNOLOGY -Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
Bestseller No. 4
ASICS Men's GT-2000 9 Running Shoes, 11M, Carrier Grey/Black
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
Bestseller No. 5
ASICS Men's GT-2000 7 (4E) Running Shoes, 11XW, Black/White
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
Bestseller No. 6
ASICS Women's GT-2000 9 G-TX Running Shoes, 8.5M, Black/Digital Grape
  • GORE-TEX Upper - Waterproof and breathable upper designed to protect the foot during extreme weather conditions.
  • No-sew overlays improve support -
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FLYTEFOAM Technology - Provides lightweight cushioning
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
Bestseller No. 7
ASICS Women's GT-2000 7 Running Shoes, 8.5M, BAKEDPINK/Papaya
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
  • SpevaFoam Midsole Material - Improves bounce back characteristics and decreases midsole breakdown.
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
Bestseller No. 8
ASICS Men's GT-2000 8 Trail Shoes, 14M, Black/Lichen Green
  • Lace closure
  • Dynamic DuoMax Support System
  • Guidance Line Midsole Technology - vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency
  • Trusstic System Technology is a A dual density midsole system positioned to enhance support and stability, positioned sport specifically
  • Rearfoot and Forefoot GEL Cushioning Systems Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle
Bestseller No. 9
ASICS Men's GT-2000 9 G-TX Running Shoes, 14M, Black/Marigold Orange
  • GORE-TEX Upper - Waterproof and breathable upper designed to protect the foot during extreme weather conditions.
  • No-sew overlays improve support -
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FLYTEFOAM Technology - Provides lightweight cushioning
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
Bestseller No. 10
ASICS Men's GT-2000 6 Running Shoes, 11M, Imperial/Indigo Blue/Shocking
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • FluidRide Midsole - ASICS FluidRide midsole provides the ultimate combination of bounce back and cushioning properties with reduced weight and exceptional durability.

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Are the toning shoes still around?

Approximately ten years back, the toning footwear were all the fad. These were footwear that were speculated to enable you to firm up and get an extra workout whenever using them. Several even alleged to be able to tone the ‘butt’ and curative cellulite. That did not work out too well for the companies with legal settlements and despite endorsements coming from famous people the footwear quickly dropped from remaining popular.

Toning shoes or what is also known as unstable footwear is footwear which is purposely developed with rocker soles and other design characteristics to help make the shoes unstable in order that the muscles are claimed to keep working harder to increase stability. It’s this elevated muscle action that was alleged being an increased workout when wearing the shoes, ie a tone up. When the footwear came to the market the medical claims and alleged benefits made for them were really astounding. Quite a few celebrities and sports personalities were utilized in advertising material to back up and market the assertions. Sales of this footwear have been very considerable based on these assertions and claimed advantages.

Once the good science was done on this footwear, it didn’t support the assertions which were getting made for the benefits of them. The research did indicate that muscle activity was increased and also the gait was relatively different when using the footwear, but it has not been adequate to provide all the many benefits that have been advertised for the footwear. As these were health promises that were getting made which were not based on the research this caught the attention of the health and marketing regulatory organizations in numerous countries and so they became involved in lawsuits. This finished up with considerable multi-million dollar penalties and agreements by a few of the manufacturers who were promoting the unrealistic medical claims. Several class action legal cases were in addition settled based on alleged benefits that those that purchased the shoes didn’t receive the marketed health benefits from the footwear. This considerably influenced sales and interest in this footwear and they essentially faded away.

There are still a few shoes available on the market that will be viewed as toning or unstable shoes and there’s still some research occurring using them. All this doesn’t mean that there’s really anything erroneous using these sorts of footwear. The issue was simply the considerably embellished assertions made for them and the marketing and advertising around those claims. These types of toning footwear may have their uses. Health professionals still find the toning shoes to be extremely helpful for changing the way in which people move with conditions like painful knee osteoarthritis and several individuals with low back problems that could be associated with the way that people move. The logic is that if walking one way is uncomfortable, then if a slight modification can be produced in the manner they walk with the use of the toning shoes, after that there would be a lowering of symptoms. The only issue with this particular approach would be that the studies are unclear on who would and won’t help. They’ve also been particularly useful for individuals who have painful arthritis in the big toe or hallux joints.

Bestseller No. 1
Hsyooes Women Wedges Tennis Rocker Shoes Walking Sports Shoes Lightweight Sneakers Air Cushion Slip On Fitness Shoes 8.5B(M) US=Label size40 Black A
  • ♥Breathable Fabric - The sneaker is made of breathable fabric, absorb sweat, comfortable and relaxed.
  • ♥Durable & Non-Slip - The sneaker are meticulously selected high-grade rubber as the sole which features excellent abrasion resistance, skid resistance and deformation resistance, perfecting for outdoor activities.
  • ♥Perfect choice to pair with any sport or casual assemble. Suitable for fitness, sports, indoors, outdoors, and any occasion.
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Bestseller No. 2
Exersteps Women's Brisa Sneakers (7, Black)
  • Airy mesh upper provides breathability to reduce heat inside the shoe
  • The lightweight midsole is shock-absorbing to relieve impact on hard surface
  • Molded sock provides lasting cushion and comfort
  • Non-marking sole provides traction and durability
Bestseller No. 3
SAGUARO Ladies Toning Rocker Shoes Mesh Slip On Wedges Tennis Platform Walking Sneakers Women A-Black 8
  • Slip-on walking sneakers featuring breathable elastic mesh fabric and lightweight thicker sole with a foam core.let your feet dry, walking freely.
  • Rocking shoes bottom shape up shoes. Great for Fitness, walking, running, hiking, exercise, workout, beach. Comfortable to wear.
  • This functional wedge ladies toning rocker tennis have an unstable, strongly curved sole. Walking in this rocker bottom athletic sneakers is akin to exercising on a balance or wobble board in the gym or barefoot along a sandy beach. The shoes with rocking heel can also change your posture and gait and take pressure off of achy, overused joints.
  • Using slip resistant and platform style rocking heel soles. Walking and movement, breathable, absorb sweat, comfortable and relaxed
  • This mesh summer walking shoes are easy to clean (wipes off with a damp cloth or wash on water and air dry).
Bestseller No. 4
CN-Porter Women's Platform Fitness Mesh Platform Sneaker Shake Shoes Lake Blue
  • High quality breathable elastic mesh fabric comfortable mesh upper.Lightweight sole with a foam core.Let you walking freely.
  • Lace up design, Rocker bottom style design.Reduces stress on joints, strengthens and tones, improves posture.
  • Toning Shoe make you walk form more beautiful, more temperament, and no high heels make feet deformation faults at the same time.
  • Suitable for crowd:Womens/Ladies/Girls/Teenage/Youth/Teens/Student/Unisex/Adult.
  • Before ordering,Please refer to the size chart in the "product description",and measure the length of your feet at the same time so that you can choose the right size.
Bestseller No. 5
EnllerviiD Women Breathable Mary Jane Shoes Buckle Casual Walking Slip On Sneakers Black pm9B(M) US
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  • Slip-on closure design for an easy on and off
  • Suitable for Walking, Running, Travelling, Jogging, Working indoor .
  • If you have any question about size ,please contact us !
Bestseller No. 6
Bigcardeisgns Cool High Platform Women's Shape Toning Fitness Walking Shoes Sport Sneaker 40
  • If the item you purchased is shipped from China£¬the handing time is 5 days and the logistics takes about 7-20 days .
  • Material: RB+ MD sole+ Mesh upper / Arc bottom design, can Exercise more muscles when you walking, shape your nice body
  • Comfortable - Great for outdoor walking,sturdy and comfy.Outdoor running walking breathable & lightweight comfortable footwear training shoe.
  • Attention: This shoes is "Asia Size", so it may run a half-size small, please order a size bigger to fit you feet
  • Due to different camera or light conditions,please allow slight deviation for color.
Bestseller No. 7
Bigcardesigns Blue Fashion Sneakers Women Retro Lace-ups Wedge Toning Shoes (Size US 8=EUR 39)
  • Logistics-If the item you purchased is shipped from China£¬the handing time is 5 days and the logistics takes about 7-20 days .
  • Lightweight MD+RB sole,Breathable mesh shoes surface / Platform height measures approximately 1.5"
  • SIZE TIPS: Our shoes are ship according to EUR size,different brands of shoes will have a size deviation,please according to our attach size chart picture to choice the correct size.
  • Rocking shoes bottom - outter arc bottom design, can exercise more muscles when you walking, shape your nice body.
  • Personalized Pattern,Breathable,Lightweight,Comfortable - Great for fitness,walking,running,hiking,exercise,workout,beach ect.
Bestseller No. 8
FOR U DESIGNS Height Increasing Ladies Toning Rocker Shoes Galaxy Space Tennis Wedges Platform Fitness Flats US 11
  • ATTENTION - We have our own Size Chart,Please according to our size chart before order!!!(Run Small than US Size)
  • LIGHTWEIGHT - breathable elastic mesh fabric, light weight sole with a foam core.let your feet dry, walking freely, more durable
  • DESIGN - Personalized strongly curved sole wedge platform sneakers. Walking in them is akin to exercising on a balance or wobble board in the gym or barefoot along a sandy beach. The shoes can also change your posture and gait and take pressure off of achy, overused joints
  • OCCASION - leisure, travel, party, work, school,walking,running,hiking,exercise,workout,lose weight,beach. Comfortable to wear
  • SIZE - Please according to our size chart.Swing shoes size: US 5=EUR 35=23.3cm=9.17inch; US 6=EUR 36=24cm=9.45inch; US 7=EUR 37=24.6cm=9.69inch; US 8=EUR 38=25.3cm=9.96inch; US 9=EUR 39=26cm=10.24inch; US 10=EUR40=26.6cm=10.47inch; US 11=EUR 41=27.3cm=10.75inch foot length
Bestseller No. 9
FOR U DESIGNS Cute Pink Breathable Trail Running Shoes Animal Dog Slimming  Platform Wedges Height Increasing Women Toning Sneakers US 11
  • ATTENTION - We have our own Size Chart,Please order shoes size according to the size chart!!!(smaller than normal size,selecting one size bigger is suggested)
  • LIGHTWEIGHT - breathable elastic mesh fabric, light weight sole with a foam core.let your feet dry, walking freely and more durable
  • DESIGN - Personalized strongly curved sole wedge platform sneakers. Walking in them is akin to exercising on a balance or wobble board in the gym or barefoot along a sandy beach.The shoes can also change your posture and gait and take pressure off from achy, overused joints
  • OCCASION - leisure time, travel, party, work, school, walking, running, hiking, exercise, workout, lose weight, beach ect. Comfortable to wear in wherever you want
  • SIZE - Please according to our size chart.Swing shoes size:Women US 5=EUR 35=23.3cm=9.17inch; Women US 6=EUR 36=24cm=9.45inch; Women US 7=EUR 37=24.6cm=9.69inch; Women US 8=EUR 38=25.3cm=9.96inch; Women US 9=EUR 39=26cm=10.24inch; Women US 10=EUR40=26.6cm=10.47inch; Women US 11=EUR 41=27.3cm=10.75inch foot length
Bestseller No. 10
Ruiatoo Women's Comfort Walking Shoes Slip On Breathable Mesh Nurse Tennis Shoes Black 39
  • Light weight woven knit mesh fabric with good stretch allows the foot to secure fit, increase breathability, did not stuffy the feet.
  • Slip on design with elastic cuff is convenient for user to put on and take off. Comfortable feeling suitable for daily work, is a good nurse shoes.
  • Non-slip and ultra-light PU sole provides cushioning performance, added comfort and shock absorption.
  • Perforated arch for ventilation and breathability, removable breathable insole and arch support, is a comfortable shoes you deserve to have.
  • It's a perfect walking shoes, easy to match. And suit for work, travel, exercise, shopping, fitness, running, toning, golf, joggers and any other outdoor, indoor, casual activity.

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Biomechanics: Wearing footwear with toe springs requires less muscle work

News Release:

Wearing footwear with an upward curvature at the front of the shoe – known as the toe spring – requires less work from the muscles of the feet to walk than shoes with a flatter sole, according to an experimental study published in Scientific Reports.

Toe springs keep the toes continually elevated above the ground in a flexed upwards position to help the front part of the foot roll forward when walking or running and are present in most modern athletic shoes, but their effect on natural foot function and vulnerability of the feet to injury has not been widely studied.

Freddy Sichting and colleagues from Harvard University, the Chemnitz University of Technology and Buffalo University investigated the effects of toe springs on foot biomechanics using a controlled experiment in which 13 participants walked barefoot on a treadmill at a comfortable walking pace. The participants were then asked to repeat the process wearing four different pairs of specially designed sandals with varying upward curvature of the toe region in order to simulate the curvature of modern athletic footwear. 3D motion data were captured using markers placed on each subject’s knee, ankle and foot.

The authors found that toe springs decrease the work of the muscles around the joints that connect the toes to the foot bones. The higher the upwards curve of the toes in respect to the rest of the foot, the less work the foot muscles had to perform to support the joints when walking.

The findings explain why toe springs are so comfortable and popular but suggest that shoes with toe springs may contribute to weakening of the foot muscles with long-term use. This may increase susceptibility to common pathological conditions such as plantar fasciitis, inflammation of the foot that connects the heel bone to the toes, according to the authors.

SaleBestseller No. 1
Nike Men's Race Running Shoe, Black White, 8 us
  • Style#: BQ9646-002
  • Nike React foam at the midsole is lightweight, springy and durable
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Bestseller No. 2
Nike Women's Race Running Shoe, Black/Mtlc Dark Grey-white-fire Pink, 9
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  • A dual-density midsole gives you a soft, cushioned ride with Lunar foam underfoot. The design is constructed to run along the sidewall, providing comfort with every step.
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  • TPU-outlined Swoosh design trademark
Bestseller No. 3
Nike Men's Race Running Shoe, Black White Dk Grey Anthracite Volt, 14
  • Style#: CW1777-003
  • A full rubber outsole delivers underfoot durability and traction for high-mileage training. High-abrasion rubber is placed in areas with the most wear.
  • Collar uses a breathable foam tongue that helps relieve lace pressure.
  • Pull tab for easy on and off.
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Bestseller No. 4
Nike Men's Race Running Shoe, Black Total Orange Particle Gray White, Womens 10
  • Style#: CK6357-001
  • Padded collar and tongue for increased comfort
  • TPU-outlined Swoosh design trademark
  • Soft lining with cushioned insole
  • Dual-density midsole gives you a soft, cushioned ride with Lunar foam underfoot
Bestseller No. 5
Brooks Women's Race Running Shoe, Navy Stellar Blue, 9.5 us
  • Running shoes
  • Mesh upper
  • Soft and balanced cushioning
SaleBestseller No. 6
Salomon Men's Speedcross 4 Trail Running Shoes, Black/Everglade./Sulphur Spring, 9 M US
  • Agressive Grip : Obvious and penetrating traction on soft ground
  • Precise Foothold : Close to foot and comfortable feel
  • Contragrip rubber sole; MIDSOLE HEIGHT : 30mm/20mm (10mm drop);WEIGHT: 310g
  • Aggressive Grip : Obvious and penetrating traction on soft ground , minimalistic and strong lace for one pull tightening. Easy on, easy off
  • EVA midsole provides lighweight cushioning and stability
Bestseller No. 7
Nike Men's Race Running Shoe, Laser Crimson Laser Orange, Womens 8
  • Style#: CD0113-600
  • A full-length Nike React foam midsole provides unrivaled comfort from heel to toe. The 270 Max Air unit adds comfort and visual interest. Padded foam at the collar adds plush comfort.
  • The TPU welded overlays on the upper add lightweight structure and modern style. A removable lace toggle offers a quick, adjustable fit and versatile styling option.
  • Engineered mesh on the upper enhances breathability.
  • Pull tab loops on heel and tongue
Bestseller No. 9
Nike Women's Race Running Shoe, Platinum Tint Black Pink Blast, US-0 / Asia Size s
  • A LIGHTWEIGHT FIT An all-new version of Flyknit technology is stronger and more durable than previous iterations. It features 3 distinct layers to help keep your foot secure, while providing a lightweight and flexible feel when you move.
  • A STABLE FEEL Higher foam stack heights provide a softer feel. A wider shape provides a more stable ride, helping release energy with every step.
  • A SMOOTH RIDE The shape of the Nike React foam midsole is all about zonal performance, providing support for the 3 phases of a runner's stride—flexibility at toe-off, a smooth ride at mid-stance and cushioning at contact

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Can a gait analysis help you get the right running shoe?

Probably not.

Gait analysis can be very useful in helping improve the running technique. Coaches often use it to look for the foot strike pattern, foot placement, hip and pelvis movement and many other things to see if the running technique can be improved. Clinicians often use a gait analysis to look for problems in the gait that may be linked to injury. They will look for many things like the foot strike pattern, foot placement and movement, control from the hip, look for things like an abductory twist and a whole range of other things. This will help them make recommendations for any changes or intervention that may be needed for an injury.

Many specialty running shoe stores use treadmills to allegedly help them prescribe the right running shoe. There is certainly a lot of debate if this is just a sales gimmick or really does influence the running shoe prescribing process.

There is no evidence that it does help with the process. Those that use them will argue that it does help. There is no doubt that trying different shoes while running on a treadmill can help you decide if a running shoe is comfortable or not and comfort is really important to get right with running shoes.

Bestseller No. 1
Observational Gait Analysis
  • Used Book in Good Condition
  • Los Amigos Research & Education Center (Author)
  • English (Publication Language)
  • 06/01/2001 (Publication Date) - Los Amigos Research & (Publisher)
Bestseller No. 2
Gait Analysis: Normal and Pathological Function
  • New
  • Mint Condition
  • Dispatch same day for order received before 12 noon
  • Guaranteed packaging
  • No quibbles returns
SaleBestseller No. 3
Observational Gait Analysis (A Visual Guide)
  • Adams, Janet M (Author)
  • English (Publication Language)
  • 248 Pages - 02/01/2018 (Publication Date) - Slack Incorporated (Publisher)
Bestseller No. 4
Observational Gait Analysis
  • Amazon Kindle Edition
  • Inc., Rancho Research Institute (Author)
  • English (Publication Language)
  • 01/19/2021 (Publication Date)
SaleBestseller No. 5
Biomechanics and Gait Analysis
  • Stergiou, Nicholas (Author)
  • English (Publication Language)
  • 412 Pages - 04/09/2020 (Publication Date) - Academic Press (Publisher)
SaleBestseller No. 6
Whittle's Gait Analysis
  • Churchill Livingstone
  • David Levine (Author)
  • English (Publication Language)
  • 192 Pages - 07/24/2012 (Publication Date) - Churchill Livingstone (Publisher)
Bestseller No. 7
Bestseller No. 8
The Gait Workbook: A Practical Guide to Clinical Gait Analysis
  • Used Book in Good Condition
  • Bruckner PhD PT, Jan (Author)
  • English (Publication Language)
  • 208 Pages - 12/10/1997 (Publication Date) - Slack Incorporated (Publisher)
Bestseller No. 9
Human Locomotion: The Conservative Management of Gait-Related Disorders
  • Michaud, Thomas C. (Author)
  • English (Publication Language)
  • 426 Pages - 12/01/2011 (Publication Date) - CreateSpace Independent Publishing Platform (Publisher)
Bestseller No. 10
Forensic Gait Analysis
  • Amazon Kindle Edition
  • Kelly, Haydn D. (Author)
  • English (Publication Language)
  • 368 Pages - 05/11/2020 (Publication Date) - CRC Press (Publisher)

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