Altra Launches Premium Road Racing Shoe

Press Release:
DENVER (March 28, 2022) /ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, today announces its Vanish Carbon road racing shoe, highlighting a new speed category for the brand. Weighing in at just 6.2 ounces (W’s size 8.5) with a plush 33mm of stack height, the Vanish Carbon proves that comfort and speed can, in fact, come together in a race shoe.

Stepping into the world of premium race performance in a way that is truly unique to Altra, the new Vanish Carbon offers everything runners love about the brand…but faster. Built on Altra’s signature Balanced Cushioning platform and Footshape™ Toe Box for maximum stability, comfort and power, the Vanish Carbon features a completely new EGO™ PRO Midsole – Altra’s lightest, most responsive and most energy-efficient midsole ever – with a first-of-its-kind two-thirds length carbon fiber propel plate for maximum propulsion. Running from midfoot through the toe and featuring asymmetrical flexibility that moves with runners and not against them, this plate promotes natural forward motion with less material than standard carbon race plates, keeping the shoe exceptionally light, and providing a supremely comfortable, flexible ride. In addition, the shoe’s Active Stance Rocker is located 65 percent forward when measured from the heel – the farthest back in any Altra shoe – for a more efficient toe-off.

“We are thrilled to be adding a new top end to our lineup with the introduction of Altra’s first true road racing shoe,” said Shanna Burnette, Community and Partnerships Manager at Altra. “The Vanish Carbon combines the stand-out, core characteristics and top technical features Altra is known for with newly developed technologies to provide a premium race-day solution that enables runners to reach the next level and fulfill their highest potential.”

Altra worked directly with its top elite athletes in developing this shoe, and it has already set speed records as these runners have tested the Vanish Carbon across their most important race days. Altra Elite Team athlete Cal Neff set the Canadian 50K record in an early prototype pair, and Altra’s Frank Lara dropped an outstanding 2:11:32 in his marathon debut at Houston Marathon in January, earning top-American honors, while wearing the Vanish Carbon shoes.

For racers who are inspired by innovation and want the absolute best equipment in pursuit of their next PR, Altra’s Vanish Carbon is primed to be the new go-to ‘super shoe’ for race day.

The Vanish Carbon will be available at altrarunning.com on April 12 in a striking Coral/Black colorway with a retail price of $240

SaleBestseller No. 1
ALTRA Women's AL0A4VQW Olympus 4 Trail Running Shoe, Black/White - 7 M US
  • Go Further: Improved breathability and premium tongues for better comfort will have you locked in
  • Get Comfortable: Signature Altra balanced cushioning and FootShape toe boxes allow your toes to spread and encourages proper, low-impact form throughout your run
  • Stay Focused: Vibram Megagrip rubber outsoles provide secure traction on varied terrain
  • Push Yourself: InnerFlex midsole technology ensures increased flexibility and performance
  • Stay Comfortable: Stack height of 33mm provides ample cushion for long runs
SaleBestseller No. 2
ALTRA Men's AL0A4VQJ Provision 5 Road Running Shoe, Light Gray/Red - 12 M US
  • Weight: 11.2 oz / 318 g
  • Insole: 6mm Contour Footbed
  • Midsole: Ultralight EVA Top Layer and InnerFlex
  • Outsole: Rubber FootPod
  • Cushion: Moderate
SaleBestseller No. 3
ALTRA Women's AL0A547X Torin 5 Road Running Shoe, Gray/Coral - 8 M US
  • Get Comfortable: Our brand-new Altra EGO MAX midsole foam that’s luxurious and light
  • Stay Focused: Engineered mesh uppers are light, breathable and ready for the open road
  • Stay Comfortable: Signature Altra FootShape toe boxes allow your toes to spread and encourages proper, low-impact form throughout your run
  • Go Further: Balanced Cushioning platform places the heel and forefoot the same distance from the ground, which encourages low-impact landings
SaleBestseller No. 4
ALTRA Men's AL0A547F Torin 5 Road Running Shoe, Black - 11 M US
  • Get Comfortable: Our brand-new Altra EGO MAX midsole foam that’s luxurious and light
  • Stay Focused: Engineered mesh uppers are light, breathable and ready for the open road
  • Stay Comfortable: Signature Altra FootShape toe boxes allow your toes to spread and encourages proper, low-impact form throughout your run
  • Go Further: Balanced Cushioning platform places the heel and forefoot the same distance from the ground, which encourages low-impact landings
SaleBestseller No. 5
ALTRA Men's AL0A4VQE Lone Peak 5 Trail Running Shoe, Blue/Lime - 10.5 M US
  • Stay Focused: With our MaxTrac outsole and multi-directional TrailClaw lug pattern for grippy traction, you can focus on the trail infront of you
  • Go Further: Balanced Cushioning platform places the heel and forefoot the same distance from the ground, which encourages low-impact landings
  • Get Comfortable: Altra EGO midsoles provide a responsive yet soft ride and the FootShape toe box allows the toes to relax and spread out naturally
  • Rock Protection: An updated StoneGuard brings an extra layer of protection between the trail and your feet.
  • Stay Dry: Quick-dry air mesh and laser-cut holes on the upper allow quick drainage in wet conditions
Bestseller No. 6
ALTRA Women's AL0A4VR3 Escalante 2.5 Road Running Shoe, Gray/Coral - 9.5 M US
  • Go Further: Our original Altra EGO foam is designed to provide added energy return and a responsive, yet soft, comfortable feel.
  • Get Comfortable: Signature Altra Balanced Cushioning and FootShape toe boxes allow your toes to spread and encourages proper, low-impact form throughout your run
  • Push Yourself: InnerFlex midsole technology ensures increased flexibility and performance
  • Lock In: The sock-like engineered knit upper keeps your foot comfortable and locked in
Bestseller No. 7
ALTRA Women's AL0A5489 Rivera 2 Trail Running Shoe, Black/Pink - 8 M US
  • Stay Focused: Engineered mesh uppers are light, breathable and ready for the open road
  • Get Comfortable: Altra EGO midsoles provide a responsive yet soft ride and the FootShape toe boxes allow the toes to relax and spread out naturally
  • Push Yourself: Neutral InnerFlex midsole technology increases flexibility and performance
  • Built For You: Bio heels are designed to mimic the natural form of the human heel for a smooth heel-to-toe transition
  • Go Further: Balanced Cushioning platform places the heel and forefoot the same distance from the ground, which encourages low-impact landings
SaleBestseller No. 8
ALTRA Women's AL0A4VR7 Lone Peak 5 Trail Running Shoe, Balsam Green - 9.5 M US
  • Stay Focused: With our MaxTrac outsole and multi-directional TrailClaw lug pattern for grippy traction, you can focus on the trail infront of you
  • Go Further: Balanced Cushioning platform places the heel and forefoot the same distance from the ground, which encourages low-impact landings
  • Get Comfortable: Altra EGO midsoles provide a responsive yet soft ride and the FootShape toe box allows the toes to relax and spread out naturally
  • Rock Protection: An updated StoneGuard brings an extra layer of protection between the trail and your feet.
  • Stay Dry: Quick-dry air mesh and laser-cut holes on the upper allow quick drainage in wet conditions
Bestseller No. 9
ALTRA Women's AL0A4VQV Rivera Road Running Shoe, Black/White - 8 M US
  • Stay Focused: Engineered mesh uppers are light, breathable and ready for the open road
  • Get Comfortable: Altra EGO midsoles provide a responsive yet soft ride and the FootShape toe boxes allow the toes to relax and spread out naturally
  • Push Yourself: Neutral InnerFlex midsole technology increases flexibility and performance
  • Built For You: Bio heels are designed to mimic the natural form of the human heel for a smooth heel-to-toe transition
  • Go Further: Balanced Cushioning platform places the heel and forefoot the same distance from the ground, which encourages low-impact landings
Bestseller No. 10
ALTRA Men's AL0A4VQA Escalante 2.5 Road Running Shoe, Black - 11 M US
  • Go Further: Our original Altra EGO foam is designed to provide added energy return and a responsive, yet soft, comfortable feel.
  • Get Comfortable: Signature Altra Balanced Cushioning and FootShape toe boxes allow your toes to spread and encourages proper, low-impact form throughout your run
  • Push Yourself: InnerFlex midsole technology ensures increased flexibility and performance
  • Lock In: The sock-like engineered knit upper keeps your foot comfortable and locked in

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OrthoLite Introduces Cirql Midsole Foam Solution to Revolutionize and Drive Sustainability in the Footwear Industry

Press Release:

OrthoLite, the 25-year industry leader of branded, high performance, comfort footwear solutions, today unveils its first-ever midsole foam innovation to elevate sustainability in the footwear industry: Cirql.

OrthoLite Cirql is the critical solution needed to achieve true circularity within the footwear industry, and is the world’s first EVA plastics-free, recyclable, biodegradable and industrially compostable foam. Powered by plants, Cirql offers a pure foam alternative to conventional plastics and is made from responsibly-sourced plants and biodegradable materials.

The GMO-free, plant-based material utilized in Cirql is free from any “forever chemicals,” and is created through a zero-waste, chemical-free foaming process. The patented ground-breaking process ensures unmatched sustainability in a midsole that delivers on OrthoLite’s highest standards of performance, comfort, and sustainability.

“At OrthoLite, operating sustainably has been central to our DNA since our inception 25 years ago, and Cirql represents our continued commitment to this effort and a natural extension of our mission and vision,” said Glenn Barrett, OrthoLite founder and CEO. “Worldwide footwear production has increased by over 20% since 2010 with no signs of slowing down. As an industry, the onus is on all of us to help mitigate our environmental impact on the planet. It’s going to take an industry wide commitment and a concerted effort, and Cirql is a major step in that direction.”

Continue reading “OrthoLite Introduces Cirql Midsole Foam Solution to Revolutionize and Drive Sustainability in the Footwear Industry”

ASICS LAUNCHES THE GEL-NIMBUS™ 24 RUNNING SHOE, DELIVERING ADVANCED IMPACT PROTECTION THROUGH NEW ASICS TECHNOLOGY

Press Release:

[February 4 2022 – KOBE, JAPAN] – ASICS is today announcing the launch of the GEL-NIMBUS™ 24 running shoe, offering the most advanced impact protection yet through the introduction of a new type of ASICS technology.

Designed to provide new and improved underfoot comfort, the GEL-NIMBUS™ 24 shoe is the first GEL-NIMBUS™ iteration to feature FF BLAST™ PLUS technology, a newly launched ASICS technology that makes the shoe approximately 20 grams lighterthan its predecessor while providing a more energized toe-off and softer landing in every step.

Continue reading “ASICS LAUNCHES THE GEL-NIMBUS™ 24 RUNNING SHOE, DELIVERING ADVANCED IMPACT PROTECTION THROUGH NEW ASICS TECHNOLOGY”

Saucony® Launches the All-New Triumph 19

Press Release:

WALTHAM, MA (August 17, 2021) – According to the latest Running USA Survey, 61 percent of runners expect to participate in more races in 2021 than they were able to in 2020. With this optimism comes the need to reset, refresh, and rebuild for fall race season. Today, global performance running lifestyle brand Saucony announces the launch of the all-new Triumph 19, fully loaded with the brand’s luxurious PWRRUN+™ cushioning and premium details to focus on what really matters — getting to the starting line in a shoe that feels as good as it looks. The Triumph 19 is now available at saucony.com and select running specialty retailers globally.

Continue reading “Saucony® Launches the All-New Triumph 19”

Saucony® Launches The All-New XODUS 11

WALTHAM, MA (June 29, 2021) – As trail running continues its growth trajectory, so too is the mileage that trail runners are racking up in the rough stuff. For long-haul runs, off-road adventurers need a shoe that’s built to go the distance. Today, global performance running lifestyle brand Saucony introduces the all-new Xodus 11, challenging runners to “get out and stay out” in the brand’s most plush and protective trail shoe yet. The Xodus 11 was born for long runs on rugged terrain. The aggressive multi-directional lug pattern, underfoot rock shield and PWRTRAC™ rubber ensure great grip and protection, digging into mud and sticking to slippery rocks. PWRRUN+™ cushioning is soft and light underfoot, lending a full-suspension ride over long distances. Topped with an upgraded engineered mesh upper to ensure all-day comfort and protection, this is a shoe that will invite runners of all levels to test their limits. The Xodus 11 is available at saucony.com and select running specialty retailers globally.

Continue reading “Saucony® Launches The All-New XODUS 11”

Reebok Debuts Versatile High-Performance Running Shoe: The Floatride Energy 3 Adventure

Press Release:

Boston, MA – June 24, 2021: Today, Reebok announces the latest iteration of its award-winning Floatride franchise with the release of the Floatride Energy 3 Adventure. Reimagined through the lens of the outdoors, it combines the best-in-class standards of the Floatride Energy 3 model with enhanced, durable features creating a high-performance running shoe perfect for any type of run.

Continue reading “Reebok Debuts Versatile High-Performance Running Shoe: The Floatride Energy 3 Adventure”

THE LATEST ADIDAS ADIZERO FOOTWEAR: EVOLVING FAST FOR THE ROAD AND THE TRACK

Press release:

Today, we are revealing the latest evolution of adizero footwear built for speed on the road and the track. Led by the next iteration of our record-breaking elite performance shoe, the ADIZERO ADIOS PRO 2, and the all-new ADIZERO BOSTON 10, ADIZERO PRIME X and AVANTI Track Spike.

Continue reading “THE LATEST ADIDAS ADIZERO FOOTWEAR: EVOLVING FAST FOR THE ROAD AND THE TRACK”

ASICS LAUNCHES THE GEL-KAYANO™ 28, DELIVERING ITS TRADEMARK STABILITY WITH AN EVEN SMOOTHER RIDE

Press release:

ASICS is today launching the new GEL-KAYANO™ 28, a shoe boasting the signature GEL-KAYANO™ stability with a softer and smoother ride.

The GEL- KAYANO™ 28 features a newly designed low-profile External Heel Counter and DYNAMIC DUOMAX™ technology which combine to set the runner up for an efficient toe-off, without excessive inward roll of the foot. At the toe-off stage of the stride, FF BLAST™ foam provides lightweight cushioning and a responsive rebound, providing a more dynamic feel.

To improve further on the much-loved formula of the GEL- KAYANO™ 28, ASICS has married the newly infused FF BLAST™ foam material with the full-ground contact and gender-specific 3D SPACE CONSTRUCTION™ technology to create an even softer and smoother ride, increasing overall comfort.

This new model offers runners with a dependable choice of shoe in which to take part in ASICS’ mission to move one million minds in 2021. On Global Running Day 2021, ASICS is challenging runners everywhere to get active alongside thousands of other runners around the world by taking part in a World Uplifting Minds Run, available via the Race Roster™ and ASICS Runkeeper™ apps, to see the impact of movement on their mind first-hand with the Mind Uplifter™. To capitalize on the momentum built on Global Running Day, a World Uplifting Minds Run Series will follow, providing opportunities to participate in the sport throughout June.

The GEL-KAYANO™ 28 will be available from June 4, 2021. The shoe will retail for $160.

SaleBestseller No. 1
ASICS Women's Gel-Kayano 27 Running Shoes, 8, Sheet Rock/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
SaleBestseller No. 2
ASICS Men's Gel-Kayano 27 Running Shoes, 11, Sheet Rock/Magnetic Blue
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 3
ASICS Women's Gel-Kayano 28 Lite-Show Running Shoes, 8.5, Carrier Grey/Pure Silver
  • Engineered mesh upper improves breathability -
  • Redesigned external heel counter helps keep the foot stable and provide a more comfortable stride -
  • LITE-SHOW technology - Improves visibility in low light conditions.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • 3D SPACE CONSTRUCTION feature improves compression at footstrike -
Bestseller No. 6
ASICS Men's Gel-Kayano 27 Platinum Running Shoes, 10.5, Black/Pure Silver/Platinum
  • Engineered mesh upper improves breathability -
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
Bestseller No. 7
ASICS Men's Gel-Kayano 28 Running Shoes, 10.5, Thunder Blue/Glow Yellow
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
  • Redesigned external heel counter - Helps keep the foot stable and provide a more comfortable stride.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • 3D SPACE CONSTRUCTION - Improves compression and cushioning at footstrike and reduces pronation
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
Bestseller No. 8
ASICS Men's Gel-Kayano 28 LITE-Show Running Shoes, 12, LITE-Show/Flash RED
  • Engineered mesh upper provides improves airflow and support -
  • External heel counter improves stability -
  • LITE-SHOW technology - Improves visibility in low-light conditions
  • OrthoLite X-55 sockliner helps create a more responsive rebound -
  • FF BLAST cushioning creates lightweight impact absorption and a responsive energy return -
Bestseller No. 9
ASICS Tiger Men's Gel-Kayano 5 OG Shoes, 11.5M, Stone Grey/Stone Grey
  • Asics
  • Mens Shoes
  • Stone Grey/Black
  • Stone Grey/Black
  • Synthetic & Rubber
SaleBestseller No. 10
ASICS Men's Gel-Kayano 25 Running Shoes, 9, Glacier Grey/Black
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)

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New research reveals running boom during Covid-19 pandemic

Press release:

More people have taken up running during the Covid-19 pandemic, and all of those intend to maintain their newfound passion for the sport once the pandemic is over.

The power of running during this time has been revealed on Global Running Day, with new findings from Nielsen – the official research and intelligence supplier to World Athletics – highlighting how runners have increased their participation and the health benefits they gain from it.

Continue reading “New research reveals running boom during Covid-19 pandemic”