ASICS pays homage to the iconic GEL-KAYANO™ 5 shoe model

Press Release:

20 years since the iconic 1999 GEL-KAYANO™ 5 shoe model was released, ASICS now pays tribute with a reinvigoration of the classic style.

Renowned as a high mileage running shoe with superior comfort and a bold VIS-TECH look, the 1999 model was the 5th iteration in the GEL-KAYANO series, created back in 1993. Whilst in keeping with those same principles and legendary silhouette, the GEL-KAYANO 5 OG model is a bold update for a fashion forward audience.

ASICS has always sought to hold substance over hype. It’s no different with the GEL-KAYANO 5 OG model, which holds true to ASICS’ heritage. Originally a high-end performance runner, the GEL- KAYANO™ 5 was part of the same GEL-KAYANO family which has set the benchmark for ‘stability running’ for the past 25 years. Now 20 years later and updated with a contemporary twist– it’s still on point – just as it was back in 1999.

A true marriage of vintage and modern – the GEL-KAYANO 5 OG shoe model uses cutting edge GEL™ technology, a fresh colour pallet and a quadra-lacing system to update the 1999 cult classic, but still remains true to the authentic look and feel which made the shoe so popular back in the 90s. The shoe will also see the return of DUOMAX™ tech, which reduces inward rotation of the foot.

In order to establish the GEL-KAYANO 5 OG model as part of the legendary GEL-KAYANO family, ASICS has partnered with the streetwear bible and media agency, Highsnobiety – who will play a significant role in maximising and celebrating the product.

To amplify the official release on ASICSTIGER brand’s owned channels, there will be a series of Instagram stories and posts which will tap into the aesthetics of the late 90s running magazines. Using vintage running editorial material with a modern twist, the Instagram stories will tell the story of how the original shoe came to be – whilst also showcasing product features and purchase information. The stories will then be hosted on the ASICSTIGER Instagram page.

In keeping with the silhouette which made the shoe a classic, the punchy reinvention will be available on ASICS.com and at select ASICS retailers.

Advertisement:

SaleBestseller No. 1
ASICS Women's Gel-Kayano 23 Running Shoe, Silver/Pink Glow/Parachute Purple, 6 D US
  • Mpact Guidance System (I.G.S) (Running) : ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off
  • FluidRide: FluidRide  provides the ultimate combination of bounce back and cushioning properties with reduced weight and exceptional durability
  • FluidFit:  ASICS FluidFit upper technology combines multi-directional stretch mesh with stretch reinforcements that adapt to the athlete's foot, creating a truly customized glove-like fit
  • Heel Clutching System Technology: Exoskeletal heel counter provides improved support and creates improved heel fitting environment..With improved fit, the new shape not only holds your heel better, it holds the entire foot better while providing superior toe spring.
  • Rearfoot and Forefoot GEL Cushioning Systems: Attenuates shock during impact and toe-off phases, and allows movement on multiple planes as the foot transitions through the gait cycle
Bestseller No. 2
ASICS Women's Gel-Kayano 26 Running Shoes, 7M, Black/Heritage Blue
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
Bestseller No. 3
ASICS Women's Gel-Kayano 25 Running Shoes, 9.5M, Carbon/MID Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
Bestseller No. 4
ASICS Women's Gel-Kayano 24 Running Shoe, Blue Purple/Regatta Blue/White, 6 Medium US
  • I.G.S (Impact Guidance System) Technology: ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Fluid Ride Midsole: Fluid Ride provides the ultimate combination of bounce back and cushioning properties with reduced weight and exceptional durability.
  • Fluid Fit Upper: ASICS Fluid Fit upper technology combines multi-directional stretch mesh with stretch reinforcements that adapt to the athlete's foot, creating a truly customized glove-like fit.
  • Heel Clutching System Technology: Exoskeletal heel counter provides improved support and creates improved heel fitting environment.
  • Rear foot and Forefoot GEL Cushioning Systems: Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
SaleBestseller No. 5
ASICS Men's Gel-Kayano 25 Running Shoes, 8.5M, Glacier Grey/Black
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
Bestseller No. 6
ASICS Women's Gel-Kayano 27 MK Running Shoes, 11.5M, Black/Ginger Peach
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 7
ASICS Men's Gel-Kayano Lite Running Shoes, 10M, Piedmont Grey/Sheet Rock
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • AGAR Sponge - ASICS high abrasion resistant (AHAR) rubber on the outsole that is softer and lighter to deliver a plush ride, flexibility and overall comfort.
Bestseller No. 8
ASICS Women's Gel-Kayano 27 MK Running Shoes, 9.5M, Black/Carrier Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 9
ASICS Men's Gel-Kayano 27 (2E) Running Shoes, 10.5W, Black/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 10
ASICS Women's Gel-Kayano 27 Running Shoes, 8.5M, Sheet Rock/Pure Silver
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.