Press release:
ASICS is today launching the new GEL-KAYANO™ 28, a shoe boasting the signature GEL-KAYANO™ stability with a softer and smoother ride.
The GEL- KAYANO™ 28 features a newly designed low-profile External Heel Counter and DYNAMIC DUOMAX™ technology which combine to set the runner up for an efficient toe-off, without excessive inward roll of the foot. At the toe-off stage of the stride, FF BLAST™ foam provides lightweight cushioning and a responsive rebound, providing a more dynamic feel.
To improve further on the much-loved formula of the GEL- KAYANO™ 28, ASICS has married the newly infused FF BLAST™ foam material with the full-ground contact and gender-specific 3D SPACE CONSTRUCTION™ technology to create an even softer and smoother ride, increasing overall comfort.
This new model offers runners with a dependable choice of shoe in which to take part in ASICS’ mission to move one million minds in 2021. On Global Running Day 2021, ASICS is challenging runners everywhere to get active alongside thousands of other runners around the world by taking part in a World Uplifting Minds Run, available via the Race Roster™ and ASICS Runkeeper™ apps, to see the impact of movement on their mind first-hand with the Mind Uplifter™. To capitalize on the momentum built on Global Running Day, a World Uplifting Minds Run Series will follow, providing opportunities to participate in the sport throughout June.
The GEL-KAYANO™ 28 will be available from June 4, 2021. The shoe will retail for $160.
- Engineered knit upper: Improves breathability.
- At least 50% of the shoe’s main upper material is made with recycled materials to reduce waste and carbon emissions: Helps keep the foot stable and provide a more comfortable stride.
- The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology: Improves medial support and midfoot integrity.
- Redesigned external heel counter: Helps keep the foot stable and provide a more comfortable stride.
- LITETRUSS technology: Improves medial support and midfoot integrity.
- Engineered knit upper: Improves breathability.
- At least 50% of the shoe’s main upper material is made with recycled materials to reduce waste and carbon emissions:
- The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
- Redesigned external heel counter: Helps keep the foot stable and provide a more comfortable stride.
- LITETRUSS technology: Improves medial support and midfoot integrity.
- Engineered mesh upper improves breathability:
- OrthoLite X-55 sockliner: Improves comfort
- AHAR Plus Outsole: Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
- Trusstic System technology: Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
- Redesigned external heel counter helps keep the foot stable and provide a more comfortable stride:
- OrthoLite X-55 sockliner: Improves comfort
- AHAR Plus Outsole: Strategically positioned in critical areas of the outsole, this exceptionally durable compound is 50% more durable than standard ASICS High Abrasion Rubber.
- Trusstic System technology: Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
- Engineered Mesh Upper: Multi-directional mesh material improves ventilation and stability.
- Dynamic DuoMax Support System: This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
- Engineered stretch knit upper improves breathability:
- External back heel counter helps keep the foot stable and provide a more comfortable stride:
- 4D GUIDANCE SYSTEM feature: Helps create adaptive stability for a more balanced stride
- Rearfoot PureGEL technology: Helps provide lightweight cushioning and softer landings
- FF BLAST PLUS ECO cushioning is made with approximatley 20% bio-based content and helps provide cloud-like comfort:
- Engineered stretch knit upper: Improves breathability
- External back heel counter: Helps keep the foot stable and provide a more comfortable stride
- 4D GUIDANCE SYSTEM feature: Helps create adaptive stability for a more balanced stride
- Rearfoot PureGEL technology: Helps provide lightweight cushioning and softer landings
- FF BLAST PLUS ECO cushioning is made with approximately 20% bio-based content and helps provide cloud-like comfort:
- At least 50% of the shoe’s main upper material is made with recycled materials to reduce waste and carbon emissions:
- AHAR heel plug: Improves the outsole durability.
- The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
- Breathable jacquard mesh upper:
- GEL technology cushioning: Provides excellent shock absorption.
- Original inspired tooling:
- 2000s design language:
- GEL Technology: Cushioning provides excellent shock absorption
- Solution Dye Sockliner: Sockliner is produced with a solution dyeing process that reduces water usage and carbon emissions
- Trusstic System technology: Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
- At least 50% of the shoe’s main upper material is made with recycled materials to reduce waste and carbon emissions:
- The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
- GEL technology: Cushioning provides excellent shock absorption.
- FLYTEFOAM cushioning consists of cellulose nanofiber, a bio-based material applied as a component of this shoe's midsole:
- 3D SPACE CONSTRUCTION feature: Improves compression at footstrike.
- MONO-SOCK upper construction provides targeted support and a comfortable foothold:
- Redesigned external heel counter helps keep the foot stable and provide a more comfortable stride:
- Dynamic DuoMax Support System: This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
- 3D SPACE CONSTRUCTION feature improves compression at footstrike:
- Rearfoot and Forefoot GEL Technology Cushioning System: Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
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