ASICS Launches DynaFlyte – The Key To Fast Running

IRVING, Calif., June 14, 2016 /PRNewswire/ — ASICS launches the new DynaFlyte model, its lightest-ever cushioning shoe for runners who want speed. Delivering both lightweight and cushioning, the DynaFlyte model unlocks runners’ speed so they can run fast at any distance. Featuring a full-length FlyteFoam midsole, DynaFlyte is the first product that allows everyday runners to experience ASICS latest patented midsole technology in its purest form.

ASICS held a global launch event for the DynaFlyte model in New York City on June 14, featuring ASICS elite athletes Candace Hill and Ryan Hall, media, influencers and scientists from ASICS Institute of Sports Science (ISS).
The DynaFlyte model unlocks the potential to run fast by delivering superior cushioning in a lightweight shoe. With less shoe weight to swing forward, runners experience less energy loss, more efficient running and unlock the potential for speed at any distance.

Maintaining effective cushioning while simultaneously reducing a shoe’s weight is a key challenge in running footwear development. Featuring category-bending innovations, it has defied the inverse correlation between lightweight and cushioning, allowing runners to improve their speed at any distance. Having broken the 10.5 oz barrier, DynaFlyte weighs 9.3 oz for men and 7.8 oz for women.

Discover Pure FlyteFoam Technology
At the core of the DynaFlyte model is FlyteFoam, ASICS patented lightweight and responsive cushioning technology ? first trialed in MetaRun in November 2015. DynaFlyte marks the first use of FlyteFoam in its purest form, through a full-length midsole engineered to deliver lightweight and highly-functional cushioning.

FlyteFoam is the result of about three years of development and over 300 prototypes tested at ASICS Institute of Sport Science. Built with reinforced fibers that work to maintain cushioning, it is approximately 55 percent lighter than the industry standard and is ASICS lightest midsole. Equipped with a full-length FlyteFoam midsole, DynaFlyte meets the highest level of cushioning standards among ASICS running footwear.

The ISS Promise
The DynaFlyte model was designed and developed at the ISS, ASICS research & development center in Kobe, Japan. ISS, the beating heart of ASICS, is where countless pieces of data from amateur and professional runners over the past 30 years are curated and analyzed to inform product development. ISS has put ASICS at the forefront of research in running. Their rigorous approach to product development has led to the discovery of the breakthrough technology, FlyteFoam.

DynaFlyte embodies ISS human-centric science approach to product development and commitment to continuous improvement, bringing new possibilities to runners looking for performance and speed at any distance.

With DynaFlyte, runners can fully experience FlyteFoam technology at its purest. We are excited to launch DynaFlyte, and see how FlyteFoam will be able to help runners unlock their speed, said Dr. Tsuyoshi Nishiwaki, Executive Officer, Senior General Manager, ASICS Institute of Sport Science.

DynaFlyte in Action
ASICS sponsored a global launch event in New York City on June 14th, showcasing the DynaFlyte model, its key product release of the year and its featured technology, FlyteFoam. During the launch ASICS introduced an interactive installation, the DynaFlyte Deck, a specialized running track. The event was designed to bring to life the shoe’s full experience and consumer benefits.

Developed in cooperation with ISS, it is programmed with colored lighting and sounds that offer runners on the track different drills to experience and feel the DynaFlyte models core benefits ? lightweight, cushioning, and the potential for speed.

Media and influencer attendees were able to test-run the product on ASICS’ custom-made DynaFlyte Deck.

ASICS elite athletes Ryan Hall and Candace Hill, as well as scientists from ISS, also participated in the global launch event.

ASICS newest and youngest track and field athlete, Candace Hill, spoke about her partnership with ASICS:

One of the reasons why I choose partnering with ASICS is because they get what it means to be fast and being the fastest is the main focus for me on the track and in my training said Hill. This new shoe by ASICS can unlock that potential for everyone while still feeling light and comfortable.

The DynaFlyte model will be available for men and women at ASICS online stores and select running outlets worldwide starting July 2016.

Join in and follow the ‘WANT IT MORE’ community online by using the #wantitmore hashtag.

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SaleBestseller No. 1
ASICS Women's Dynaflyte 3 SP Running Shoes, 9.5M, White/Black
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Adapt Mesh Technology - Uniquely multi-functional mesh fabrication that provides support and flexibility for a secure and unrestricted fit.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
Bestseller No. 2
ASICS Women's Dynaflyte 2 Running Shoes, 9M, Blue Purple/White/Indigo Blue
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Seamless Construction - The use of seamless materials reduces the potential for irritation and friction caused by traditional stitches and seams.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • Removable Sockliner - A sockliner which can be removed to accommodate a medical orthotic.
Bestseller No. 3
ASICS Men's Dynaflyte 3 Running Shoes, 10M, Black/White
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Adapt Mesh Technology - Uniquely multi-functional mesh fabrication that provides support and flexibility for a secure and unrestricted fit.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
SaleBestseller No. 4
ASICS Men's Gel-Cumulus 21 Running Shoes, 10M, Metropolis/White
  • DuraSponge Outsole - A blown AHAR rubber compound for enhanced cushioning and durability in the forefoot.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
Bestseller No. 5
ASICS Women's Gel-Kayano 25 Running Shoes, 8M, Black/ASICS Blue
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
Bestseller No. 6
ASICS Men's Dynaflyte 2 Running Shoes, 12.5M, Black/Fiery RED/Shocking Orang
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Seamless Construction - The use of seamless materials reduces the potential for irritation and friction caused by traditional stitches and seams.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
  • Removable Sockliner - A sockliner which can be removed to accommodate a medical orthotic.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
SaleBestseller No. 7
ASICS Men's Dynaflyte 4 Running Shoes, 9.5M, Black/Sheet Rock
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
SaleBestseller No. 8
ASICS Women's Dynaflyte 4 Running Shoes, 11M, White/Graphite Grey
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
Bestseller No. 9
ASICS Men's Dynaflyte 3 SP Running Shoes, 9.5M, Black/White
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Adapt Mesh Technology - Uniquely multi-functional mesh fabrication that provides support and flexibility for a secure and unrestricted fit.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
SaleBestseller No. 10
ASICS Men's Dynaflyte running Shoe, Mid Grey/Black/Safety Yellow, 11 M US
  • mpact Guidance System (I.G.S) (Running) : ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Seamless construction
  • ComforDry Lasting: This lasting material features plush underfoot comfort while providing excellent moisture management, high level breathability, and antimicrobial properties.
  • Discrete Eyelets
  • Removable Sockliner

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