ASICS announces groundbreaking performance face cover that gives runners breathing room to maintain their edge

Press release:

The ASICS RUNNERS FACE COVER has been designed by the ASICS Institute of Sport Science (ISS) specifically for runners with performance, comfort, and protection at the core of the design

● The face cover employs cutting-edge design features and pioneering technology that give runners space to breathe with comfort so they can perform at their best

● The face cover has been designed in direct response to major concerns about how to run safely as lockdown eases, with ongoing global research [1] by ASICS revealing that 66% globally of regular exercises avoid certain routes or spaces to maintain social distance with others

[29 JULY 2020 – KOBE, JAPAN] – Today, ASICS is excited to announce a revolutionary face cover for runners – the ASICS RUNNERS FACE COVER. 

Created specifically for runners by world-renowned scientists, engineers and designers at the ASICS Institute of Sport Science (ISS), the face cover pairs cutting-edge design with innovative air vents that give runners the room to breathe comfortably, while preventing the spread of droplets. The face covers quick-drying material helps cool the air that reaches its interior.

Together the unique, innovative design and cutting-edge materials allow runners of all levels to exercise without compromising performance or protection. Tests [2] show that the ASICS RUNNERS FACE COVER significantly improves breathability and comfort with runners feeling little to almost no difference from wearing no mask. Importantly, this is maintained even when running at higher speed where conventional masks inhibit performance.

Kenichi Harano, Executive Officer and Senior General Manager at the ISS said: “We know how important it is for runners to protect themselves and others when running, but also that many find face covers uncomfortable and restrictive. So, we created the ASICS RUNNERS FACE COVER, uniquely designed for runners with cutting-edge technology. The innovative design gives runners room to breathe comfortably while performing at their physical peak.”

The new ASICS RUNNERS FACE COVER will be available to runners globally from mid-September at a retail price of 40 USD. To find out more about the ASICS RUNNERS FACE COVER and register your interest for when this product is available, please visit ASICS RUNNERS FACE COVER .

A pioneering approach to design

The ASICS RUNNERS FACE COVER is not like any other sports accessory on the market. Yasuhito Hirota, President & Chief Operating Officer, ASICS, says: “When I used to run with a normal mask it was hard to breathe, but with this mask I was able to run very comfortably”. While other approaches rely solely on the breathability of materials, the ASICS RUNNERS FACE COVER combines this with an innovative design that gives runners the space to breathe comfortably within the face cover. This groundbreaking approach means that runners of every level can strive for their best performance with the confidence that they are staying protected.

Scientists at the ISS have responded to the unique needs of runners with a series of technologies and design features including:

● Interior Space

The unique curved structure creates more room inside the face cover to allow for easier breathing when running.

● Strategically Placed Air Vents

Air vents innovatively placed on the face cover provide unobstructed airflow while preventing the spread of droplets. 

● Quick-drying, Washable Fabric

Cutting-edge material cools the air flowing into the mouth, improving breathability and comfort. The water repellent, washable fabric makes cleaning easier.

● Comfort Fit

Specifically designed to accommodate a wide range of faces with an adjustable cord to ensure fit– helping prevent fog build-up when wearing glasses.

● Sustainable Design

Produced with approximately 31% recycled materials.

ASICS continues to listen to runners of all levels to keep them motivated and protected in a world coming out of lockdown

With the ASICS RUNNERS FACE COVER, ASICS is continuing to listen to runners needs at this time. Ongoing research conducted by ASICS shows that globally, 7 in 10 (68% globally) people are more driven than ever to return to their physical peak.

However, 8 in 10 (79% globally) of regular exercisers we surveyed said wearing a face cover when running is not a comfortable experience because it is hard to breathe and irritates the skin. The ASICS RUNNERS FACE COVER is designed specifically to address the need for a face cover while running that offers comfort as well as performance and protection, with 5 in 10 runners (53% globally) saying they would feel more comfortable about their safety wearing a face cover while exercising.

Yasuhito Hirota further explains: “At ASICS, listening to our runners and understanding their changing needs lies at the heart of everything we do. There is lots more we can learn from the running community as lockdown eases across the globe, and we will continue to evolve our products and services to meet their future needs.”

Get Involved

For expert advice, training plans and more information about how to run, people can follow #RunToFeel or visit 

To find out more about the ASICS RUNNERS FACE COVER and register your interest for when this product is available, please visit ASICS RUNNERS FACE COVER.


ASICS is helping the world maintain its newfound love of running through a series of initiatives aimed at helping people continue to stay safe and motivated in a world coming out of lockdown. These include:

● Offering free access to the ASICS Studio™ at-home workout app for everyone through to the end of August 2020

● Highlighting running in people’s lives by calling on them to share how they stay motivated via #RunToFeel

● Providing additional training content and guidance from ASICS FrontRunner community and athletes


We consider the health and wellbeing of our athletes, customers and staff as our top priority, and we took the decision months ago to close our retail stores and offices in affected markets around the world. Medical professionals say that in the current situation movement is very important to ensure everybody’s mental and physical wellbeing. We believe in the power of sport to uplift us all, and in times like this it has never been as important to help everyone achieve a sound mind in a sound body. We will continue to do all we can to help the world achieve that goal.

[1] ASICS 2020 Pulse Survey: a live study of 1,250 regular exercisers in total across five markets that explores how people are feeling about returning to fitness and their current safety concerns/challenges. Conducted by Edelman Intelligence

[2] Tests conducted at ASICS Institute of Sport Science in Kobe, July 2020 compared ASICS Runner Face Cover with Conventional Non-Woven masks. Results demonstrate improved breathability and comfort at speeds both above and below AT (anaerobic threshold) using the perception scale.


SaleBestseller No. 1
ASICS Standard FACE MASK, Performance Black/Brilliant White, Large
  • A resin bone at the center of the mask, keeps the shape of the mask while wearing it, allowing airflow to easily flow through.
  • Soft, knit, performance fabric, is comfortable against the skin. It dries quickly and is easy to wash and clean
  • Filter pocket
  • Reflective logo at the bottom left corner
SaleBestseller No. 2
KN95 Face Mask, 60pcs Vibeey Individually Wrapped Cup Dust Mask, 5-Ply Layer Filter, Efficiency≥95%, Against PM2.5 Dust Disposable Respirator KN95 Face Masks Black
  • 【Compliance & Security】: Vibeey black KN95 mask contains 60 individually packaged KN95 masks, which can be used with confidence.
  • 【Provide Multi-effect Protection】: Disposable particle filtering half mask, high breathability 5-ply disposable Non-Woven masks using standard safety materials can provide multi-effect protection.
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  • 【Hygienic & Comfortable】: Lightweight and foldable, the 60-piece individually packaged design makes these masks easy to carry and hygienic to use. Equipped with an adjustable soft-padded nose mask and elastic ear hooks to prevent leaving marks on your face after taking it off, easy to put on and take off.
  • 【Upgraded Warranty】: Provides a three-year effective warranty, applicable to all public places such as home, school, indoor and outdoor. Disclaimer: This KN95 mask is NOT an N95 mask. For more information about KN95 masks please see the following before you purchase:
Bestseller No. 3
Mojo Reusable, Washable, Breathable Black Medium Face Mask - Pack of 8 (Medium)
  • COOLING: Quickly evaporates moisture, keeping you cool and dry.
  • Contains silver molecules - New Medium Sized Face Mask
  • UPF 50+: Blocks ultraviolet light including UV-A and UV-B
  • WASHABLE: Retains all functionally through multiple uses and washes
  • STRETCHABLE COMFORT Use Size Chart for proper fitting and sizing
SaleBestseller No. 4
50 Pcs Black Face Masks Breathable Dust Mask Stretchable Elastic Ear Loops - Black Face Mask
  • HIGH QUALITY 3 LAYER FACE MASKS: 50 Pack Individually Wrapped (Or 5 packs of 10 pieces.) Disposable Black Face Mask, Breathable safety face masks are made of high quality facial mask non-woven fabric. ❤According to some custmer's feedback, we modified the packaging method, because the product batch is different, the product you receive may be individually packaged, or it may be in 5 packs of 10 pieces. Please kindly understand.❤
  • ULTRA SOFT AND COMFORTABLE: Disposable masks for protection are using for personal protection. The Length is 6.88 inch / The width is 3.74 inch. Soft and elastic earloop provide a light weight wearing experience for you. Easy to use, cover mouth, nose and chin.
  • ADJUSTABLE NOSE BRIDGE CLAMP: Highly elastic earrings have high elasticity and cover the face from the nose to the chin, achieving a good seal without tightness. Hard to break, comfortable and easy to carry. Suitable for most adult boys and girls sizes. Fits almost all face shapes.
  • SAFETY WIDELY USE: Adult face masks are suitable for office, home, salon, cycling, grocery store and all the indoor and outdoor activities. It’s a best safety mask to wear it when you travel through congested airports, bus terminals, malls, party and busy city streets. keep you from dust, haze, smoke, automobile exhaust, etc. Pack of 50 black masks disposable bulk, enough to meet your family /staff /friends' demands.
  • FAST DELIVERY: Our masks are all fulfilled by Amazon, usually, you will receive it in 1-3 business days. Amazon provide variety delivery services, if you need masks urgently, we suggest you choose the expedited delivery service.
Bestseller No. 5
Dust Mask Sports Face Cover Mask with 6 Filters, Reusable Windproof Dustproof Breathable Cycling Quick Dry Respirators Activated Carbon Nylon Spandex Mask for Outdoor and Running, Working
  • 【Five Layers Protection】There are five layers of structure in the filter. The Breathable Layer is for blocking the larger particles. The activated carbon filter layer can filter benzene and car exhaust. The inner moisture-wicking layer is to block the smaller 0.3-micron dust and keep dry. The submicron particle filter layer is to reduce the smaller 0.03-micron dust. The non-woven layer is comfortable and breathable. With 5 layers of filter, it effectively filters out various harmful substances.
  • 【Breathable Design】Made of nylon and spandex, the face mask with the design of double breathable valves and the nylon mesh material is specially designed for smooth breathing and reducing the build-up of heat and moisture, which is perfect for running, cycling, sanitating, jogging, hunting, climbing, gardening and outdoor activities, or workplaces.
  • 【Replaceable & Reusable】The package comes with a dust mask(a filter included) and 6pcs filters. You can easily replace the filter following our steps. Besides, you can wash the nylon mesh and valves for reusing, when they become dirty.
  • 【Adjustable Size to Fit】The dust mask uses an aluminum strip on the outside of the bridge of the nose, which can be bent to fit your nose size. The earloop design makes it hang comfortably behind the ears. The velcro band can be tied to the back of the head, so there is no need to always readjust the mask. The durable design ensures a comfortable and secure fit and prevents dust and other contaminants from penetrating the mask.
  • 【Satisfied Service】It is especially useful for those who need to work in heavy dusty. It is better to replace the filter every 2-3 days if the mask is used extensively. We pursue to provide quality products and a great shopping experience for our customers. Please feel free to contact us if any problems. 已过白名单和品牌备案,跟卖直接投诉加小红旗
Bestseller No. 6
Reusable Multilayer Fabric Face Mask Unisex wih Air Mesh - Multicolor Pack of 3 by Badger Smith
  • Pack of 3 - Black, Grey, Navy - Unisex One Size Fits Most.
  • 4 Layer security with Enhanced Filtration
  • Breathable, extremely light weight and foldable
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Bestseller No. 7
Face Cover Mask (Set of 2) for Kids Children Unisex with 6 Removable Replaceable Carbon Activated Filters with Cute Prints (Pink-Magic/Smile)
  • 2 MASKS & 6 REPLACEABLE FILTERS: Each set comes with 2 trendy, stylish, fashionable, comfy masks and 6 replaceable activated carbon filters. Comfortable elastic, ear loops
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  • BREATHABLE & GENTLE ON SKIN: Lightweight, Natural, stretchy eco - friendly , breathable, skin friendly fabric. Soft anti-pilling fabric that prevents lint.
SaleBestseller No. 8
ASICS Men's Gel-Venture 7 Running Shoes, 10.5XW, Black/Sheet Rock
  • The GEL-Venture® 7 running shoe gives you the edge you want on every run with its lightweight construction, assured support, and easy responsiveness that you will feel mile after mile.
  • Predecessor: GEL-Venture 6.
  • Support Type: Neutral to underpronation (supination).
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SaleBestseller No. 9
KN95 Face Masks, 30 Packs Individually Wrapped, 5-Ply Breathable & Comfortable Filter Safety Mask, Filter Efficiency≥95%, Protective Cup Dust Masks Against PM2.5 (White Mask)
  • 5-Ply Protective: This KN95 mask is made of 2 non-woven outer layers, 2 melt-blown inner filter, 1 non-woven cotton middle layer absorbing the moisture. This 5-Ply mask is designed to offer more protection than a standard disposable 3-Ply mask. (PS: Has two layers of melt-blown fabric. When they are produced, they are easy to stick together, which will cause you to mistake them for one layer, You can separate them by rubbing them)
  • Upgraded Packaging: This package includes 30 individually wrapped KN95 face mask, which can avoid the pollution caused by touch when taking the mask. Can be perfectly placed in your backpack, purse and pocket. Convenient to carry and use.
  • High Filtration: The minimum filter efficiency is 98%, greatly keeping you from dust, PM 2.5, haze, smoke, automobile exhaust, etc. Perfect For families, office staff, warehouse workers.
  • Comfortable & Breathable: High-elastic ear loops and adjustable nose clip to ensure a comfortable fit and no strain of ears. It's lightweight and foldable, can cover mouth, nose and chin easily. Creates a tight seal & stops glasses from fogging.
  • Topnotch Service: Please confirm if package and products are completely as soon as you receive the KN95 masks. We provide a three-year effective warranty. If you have any doubts, we are always here to help you. Disclaimer: This KN95 mask is NOT an N95 mask. For more information about KN95 masks please see the following before you purchase:
Bestseller No. 10
Buttonsmith Black Adult XL Cotton Adjustable Face Mask - Made in the USA
  • Adjustable Ear Loops: The ear loops are adjustable to allow you to get the mask to fit your face easily. There is a built in lanyard strap that goes around your neck to keep the mask on you body when you need to take it off your face. Patent pending design.
  • Comfortable, Breathable, & Washable: These masks are made from two layers of cotton t-shirt material, making them soft on the skin and easy to breath through. You can wash and reuse your mask over and over again.
  • Available in 3 Sizes: Masks are available in three sizes youth (ages 6-12), adult large (teens and adults), adult xl (people with large faces and men with beards).
  • Pocket for Filters: There is a pocket where you can insert filters into this mask. The filters are not included.
  • Made in the USA: These masks are made in the USA from US Made fabric. Thanks for supporting American manufacturing.

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