Altra Launches Premium Road Racing Shoe

Press Release:
DENVER (March 28, 2022) /ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, today announces its Vanish Carbon road racing shoe, highlighting a new speed category for the brand. Weighing in at just 6.2 ounces (W’s size 8.5) with a plush 33mm of stack height, the Vanish Carbon proves that comfort and speed can, in fact, come together in a race shoe.

Stepping into the world of premium race performance in a way that is truly unique to Altra, the new Vanish Carbon offers everything runners love about the brand…but faster. Built on Altra’s signature Balanced Cushioning platform and Footshape™ Toe Box for maximum stability, comfort and power, the Vanish Carbon features a completely new EGO™ PRO Midsole – Altra’s lightest, most responsive and most energy-efficient midsole ever – with a first-of-its-kind two-thirds length carbon fiber propel plate for maximum propulsion. Running from midfoot through the toe and featuring asymmetrical flexibility that moves with runners and not against them, this plate promotes natural forward motion with less material than standard carbon race plates, keeping the shoe exceptionally light, and providing a supremely comfortable, flexible ride. In addition, the shoe’s Active Stance Rocker is located 65 percent forward when measured from the heel – the farthest back in any Altra shoe – for a more efficient toe-off.

“We are thrilled to be adding a new top end to our lineup with the introduction of Altra’s first true road racing shoe,” said Shanna Burnette, Community and Partnerships Manager at Altra. “The Vanish Carbon combines the stand-out, core characteristics and top technical features Altra is known for with newly developed technologies to provide a premium race-day solution that enables runners to reach the next level and fulfill their highest potential.”

Altra worked directly with its top elite athletes in developing this shoe, and it has already set speed records as these runners have tested the Vanish Carbon across their most important race days. Altra Elite Team athlete Cal Neff set the Canadian 50K record in an early prototype pair, and Altra’s Frank Lara dropped an outstanding 2:11:32 in his marathon debut at Houston Marathon in January, earning top-American honors, while wearing the Vanish Carbon shoes.

For racers who are inspired by innovation and want the absolute best equipment in pursuit of their next PR, Altra’s Vanish Carbon is primed to be the new go-to ‘super shoe’ for race day.

The Vanish Carbon will be available at altrarunning.com on April 12 in a striking Coral/Black colorway with a retail price of $240

SaleBestseller No. 1
ALTRA Women's AL0A4VQW Olympus 4 Trail Running Shoe, Black/White - 7 M US
  • Go Further: Improved breathability and premium tongues for better comfort will have you locked in
  • Get Comfortable: Signature Altra balanced cushioning and FootShape toe boxes allow your toes to spread and encourages proper, low-impact form throughout your run
  • Stay Focused: Vibram Megagrip rubber outsoles provide secure traction on varied terrain
  • Push Yourself: InnerFlex midsole technology ensures increased flexibility and performance
  • Stay Comfortable: Stack height of 33mm provides ample cushion for long runs
SaleBestseller No. 2
ALTRA Men's AL0A4VQJ Provision 5 Road Running Shoe, Light Gray/Red - 12 M US
  • Weight: 11.2 oz / 318 g
  • Insole: 6mm Contour Footbed
  • Midsole: Ultralight EVA Top Layer and InnerFlex
  • Outsole: Rubber FootPod
  • Cushion: Moderate
SaleBestseller No. 3
ALTRA Women's AL0A547X Torin 5 Road Running Shoe, Gray/Coral - 8 M US
  • Get Comfortable: Our brand-new Altra EGO MAX midsole foam that’s luxurious and light
  • Stay Focused: Engineered mesh uppers are light, breathable and ready for the open road
  • Stay Comfortable: Signature Altra FootShape toe boxes allow your toes to spread and encourages proper, low-impact form throughout your run
  • Go Further: Balanced Cushioning platform places the heel and forefoot the same distance from the ground, which encourages low-impact landings
SaleBestseller No. 4
ALTRA Men's AL0A547F Torin 5 Road Running Shoe, Black - 11 M US
  • Get Comfortable: Our brand-new Altra EGO MAX midsole foam that’s luxurious and light
  • Stay Focused: Engineered mesh uppers are light, breathable and ready for the open road
  • Stay Comfortable: Signature Altra FootShape toe boxes allow your toes to spread and encourages proper, low-impact form throughout your run
  • Go Further: Balanced Cushioning platform places the heel and forefoot the same distance from the ground, which encourages low-impact landings
SaleBestseller No. 5
ALTRA Men's AL0A4VQE Lone Peak 5 Trail Running Shoe, Blue/Lime - 10.5 M US
  • Stay Focused: With our MaxTrac outsole and multi-directional TrailClaw lug pattern for grippy traction, you can focus on the trail infront of you
  • Go Further: Balanced Cushioning platform places the heel and forefoot the same distance from the ground, which encourages low-impact landings
  • Get Comfortable: Altra EGO midsoles provide a responsive yet soft ride and the FootShape toe box allows the toes to relax and spread out naturally
  • Rock Protection: An updated StoneGuard brings an extra layer of protection between the trail and your feet.
  • Stay Dry: Quick-dry air mesh and laser-cut holes on the upper allow quick drainage in wet conditions
Bestseller No. 6
ALTRA Women's AL0A4VR3 Escalante 2.5 Road Running Shoe, Gray/Coral - 9.5 M US
  • Go Further: Our original Altra EGO foam is designed to provide added energy return and a responsive, yet soft, comfortable feel.
  • Get Comfortable: Signature Altra Balanced Cushioning and FootShape toe boxes allow your toes to spread and encourages proper, low-impact form throughout your run
  • Push Yourself: InnerFlex midsole technology ensures increased flexibility and performance
  • Lock In: The sock-like engineered knit upper keeps your foot comfortable and locked in
Bestseller No. 7
ALTRA Women's AL0A5489 Rivera 2 Trail Running Shoe, Black/Pink - 8 M US
  • Stay Focused: Engineered mesh uppers are light, breathable and ready for the open road
  • Get Comfortable: Altra EGO midsoles provide a responsive yet soft ride and the FootShape toe boxes allow the toes to relax and spread out naturally
  • Push Yourself: Neutral InnerFlex midsole technology increases flexibility and performance
  • Built For You: Bio heels are designed to mimic the natural form of the human heel for a smooth heel-to-toe transition
  • Go Further: Balanced Cushioning platform places the heel and forefoot the same distance from the ground, which encourages low-impact landings
SaleBestseller No. 8
ALTRA Women's AL0A4VR7 Lone Peak 5 Trail Running Shoe, Balsam Green - 9.5 M US
  • Stay Focused: With our MaxTrac outsole and multi-directional TrailClaw lug pattern for grippy traction, you can focus on the trail infront of you
  • Go Further: Balanced Cushioning platform places the heel and forefoot the same distance from the ground, which encourages low-impact landings
  • Get Comfortable: Altra EGO midsoles provide a responsive yet soft ride and the FootShape toe box allows the toes to relax and spread out naturally
  • Rock Protection: An updated StoneGuard brings an extra layer of protection between the trail and your feet.
  • Stay Dry: Quick-dry air mesh and laser-cut holes on the upper allow quick drainage in wet conditions
Bestseller No. 9
ALTRA Women's AL0A4VQV Rivera Road Running Shoe, Black/White - 8 M US
  • Stay Focused: Engineered mesh uppers are light, breathable and ready for the open road
  • Get Comfortable: Altra EGO midsoles provide a responsive yet soft ride and the FootShape toe boxes allow the toes to relax and spread out naturally
  • Push Yourself: Neutral InnerFlex midsole technology increases flexibility and performance
  • Built For You: Bio heels are designed to mimic the natural form of the human heel for a smooth heel-to-toe transition
  • Go Further: Balanced Cushioning platform places the heel and forefoot the same distance from the ground, which encourages low-impact landings
Bestseller No. 10
ALTRA Men's AL0A4VQA Escalante 2.5 Road Running Shoe, Black - 11 M US
  • Go Further: Our original Altra EGO foam is designed to provide added energy return and a responsive, yet soft, comfortable feel.
  • Get Comfortable: Signature Altra Balanced Cushioning and FootShape toe boxes allow your toes to spread and encourages proper, low-impact form throughout your run
  • Push Yourself: InnerFlex midsole technology ensures increased flexibility and performance
  • Lock In: The sock-like engineered knit upper keeps your foot comfortable and locked in

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