Adidas Running Launches Brand-New AlphaBOUNCE Instinct, Designed To Give Athletes An Edge In Their Sport

Press Release:

Portland, July 2, 2018 – adidas Running today announced the launch of a brand-new silhouette in the AlphaBounce franchise, created specifically for the versatile athlete: the adidasAlphaBounce Instinct. Designed for exceptional comfort and flexibility, the Instinct’s design is made to carry athletes through each part of their workout without sacrificing the foot’s natural movement and therefore helping wearers work to reach their peak competitive performance.Visually, the AlphaBounce Instinct is a fresh take on previous models in the AlphaBounce franchise. Inspired by the movement of human body, the adaptive design of the shoe is meant to allow the user to move “instinctively.” This ethos also inspired the blending of “wave” textures between the midsole and upper. Originally designed for both running and training, key technical features of the AlphaBounce Instinct come together to provide comfort in both disciplines. Notably, they include: 

  • ADAPTIVE TORSION / BOUNCE – A torsion system that allows your forefoot and heel to move independently from one another without sacrificing the cushion or comfort of the Bounce midsole.
  • ADAPTIVE FORGING – A breathable engineered mesh upper forged to help provide support and stability for linear and multi-directional movements.
  • ADAPTIVE TRACTION – A Continental Rubber™ outsole that provides traction and durability for peace of mind on both wet and dry surfaces.

Available in both men’s and women’s models and multiple colorways, the adidasAlphaBounce Instinct will be available on and in stores on July 7 for $120.


Bestseller No. 4
adidas Women's Alphabounce 1 Running Shoe, Black/Utility Black/Grey Two, 9 Medium US
  • BOUNCE provides energized comfort for all sports, all day
  • Runner type: neutral
  • Fused mesh upper for an adaptive fit
  • Soft EVA midsole provides lightweight cushioning
SaleBestseller No. 5
adidas Alphabounce+ Running Shoe, Black/Real Gold/Solar Orange, 8.5 M US
  • Flexible running shoes for speed drills or gym workouts
  • Regular fit; Welded lacing system; Stretchy and flexible feel; Wrapped and stable fit
  • Seamless Forgedmesh upper designed with areas of support and stretch to help ensure a custom fit
  • Bounce+ energized foam cushioning delivers an agile, springy feel and plush step-in comfort; Weight: 355 g (size UK 8.5); Midsole drop: 10 mm (heel: 11.5 mm / forefoot: 21.5 mm)
  • Multi-surface synthetic outsole for grip
SaleBestseller No. 6
adidas Men's Alphabounce em m Running Shoe, Trace Olive/Trace Cargo/Grey ONE, 8.5 Medium US
  • Weight: 11 ounces (size 9); runner type: neutral; midsole drop: 10 mm (heel: 22 mm / forefoot: 12 mm)
  • Bounce provides energized comfort for all sports, all day
  • Engineered mesh upper is a lightweight, breathable second skin providing a supportive, comfortable fit
  • Sock-like construction for snug fit; textile lining for comfort; molded eva heel clip for added heel support
  • Rubber outsole provides excellent grip
SaleBestseller No. 7
adidas Men's Alphabounce+ Running Shoe, FTWR White/core Black/Grey, 10.5
  • Regular fit
  • Lace closure
  • Supportive Forgedmesh upper
  • Sock like construction hugs the foot
Bestseller No. 8
adidas womens Alphabounce Em W Running Shoe, Ice Pink/Trace Pink/Grey One, 9.5 US
  • Runner type: neutral
  • BOUNCE provides energized comfort for all sports, all day
  • Seamless FORGEDMESH upper designed with areas of support and stretch to help ensure a custom fit that adapts to every move
  • Textile lining for comfort
  • ADIWEAR outsole offers the ultimate in high-wear durability
SaleBestseller No. 9
adidas Men's Alphabounce Rc 2 Running Shoe, Silver Metallic/Cloud White, 10.5 M US
  • Hit the streets and crush miles in the adidas® Running Alphabounce RC 2.
  • Textile and synthetic upper materials.
  • Lace-up closure.
  • Contoured, lightly padded tongue and collar.
  • Smooth textile lining. Lightly padded textile footbed. bounce™ energy-returning technology promotes light, fast rebound with each stride. Grippy rubber outsole. Imported. Measurements: Weight: 13 oz Product measurements were taken using size 14, width D - Medium. Please note that measurements may vary by size. Weight of footwear is based on a single item, not a pair.
Bestseller No. 10
adidas Unisex-Kid's Alphabounce+ Running Shoe, Black/Trace Grey Metallic/Grey, 4 M US Big Kid
  • Juniors' running shoes with a cushioned midsole and supportive mesh upper
  • Regular fit; Lace closure
  • Supportive forged mesh upper
  • Bounce+ energized cushioning midsole; Soft textile lining for comfort
  • Tongue and heel pulls help simplify entry

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