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ADIDAS INTRODUCES NEW SUPER-FOAM FOR EVERYDAY RUNNERS WITH THE REVAMPED SUPERNOVA FRANCHISE

Press release:

Today, adidas reveals the reimagined SUPERNOVA franchise with the first of three new silhouettes – SUPERNOVA RISE. Launching in a women’s and men’s specific last, the new running shoe is designed to deliver maximum comfort and help everyday runners be distraction-free.

Throughout the development process, the Product and Design teams tapped into research conducted by adidas[1] with 1,300 female runners, which revealed comfort as one of the most important criteria for everyday runners when selecting a running shoe.

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ADIDAS INTRODUCES SWITCH FWD – FUELLED BY FORWARD MOTION TECHNOLOGY, DESIGNED FOR A SMOOTH RUNNING EXPERIENCE

Press release:

adidas today reveals SWITCH FWD, as it continues its commitment to unwavering innovation in the pursuit of only the best for all runners.

Constructed using cutting-edge design processes, the shoe’s engine – the EVA compound midsole – features intricately designed voids that collapse and spring forward, converting weight into forward motion; unlocking the potential of athletes of all levels by moving them forward with every stride. The result is a smooth-running experience that’s unique to forward technology-fueled running shoes.

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Brooks Running achieves record revenue in 2022, builds momentum into the new year

Press Release:

Brooks Running crossed the finish line in 2022 with record global revenue, up 6% over 2021 with growth in all regions, and direct-to-consumer sales up 16%. The brand navigated supply chain obstacles during the first half of the year, returning to complete inventories in the back half with a record fourth quarter, up 26% year over year. In January 2022, Brooks became the top brand at U.S. retail in adult performance running footwear, maintaining that position through the year to finish with 21% market share.1 For 2022, Brooks again held the No. 1 and No. 2 spots in adult performance footwear styles sold at U.S. retail with the Ghost and Adrenaline GTS respectively2, contributing to the running brand’s strong momentum heading into 2023.

Brooks competed for customers across run categories in 2022 with innovative products and key initiatives in cushion, speed, trail, and walking. Notably, the launch of the new Glycerin 20 Super Franchise with a nitrogen-infused midsole offers runners more choice in fit and support, with the addition of the GTS stability system and a new StealthFit option alongside Brooks’ classic fit.

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The Nike Vaporfly 3: Race Day Speed to Conquer Any Distance

Press release:

Nike Running serves the future of the sport by designing for all runners — including those who want to push their personal bests to new levels. Enter the Nike Vaporfly 3, updated with continued refinement and improvement to make the leader of the supershoe pack even faster.

Building on learnings from the Nike Vaporfly 2, Nike designers focused on refining the Vaporfly’s lightweight design with improvements to meet the timeless needs of distance runners, including a smoother transition, improved stability and more energy return. 

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Recognizing the potential for bone stress injuries after using carbon fiber plate footwear

Press release:

Millions of endurance runners use footwear that has an embedded carbon fiber plate (CFP) in the midsole. While the performance benefits that carbon fiber plate footwear offers have been well documented, little has been published about running injuries related to use of this footwear. In a current opinion piece published today in the journal Sports Medicine, authors describe five cases in which runners using carbon fiber plate footwear sustained bone stress injuries.

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ASICS launches the GEL−NIMBUS™ 25, the most comfortable running shoes as tested by runners

Press release:

[January 9 2023 –KOBE, JAPAN] – ASICS is announcing the launch of the GEL-NIMBUS™ 25 running shoes, the most comfortable running shoe*, designed to help everyone experience the uplifting power of running on the body and mind. Rated by runners as the number 1 in comfort in an independent test by The Biomechanics Lab in South Australia, the GEL-NIMBUS™ 25 offers more cushioning and softer landings for the most comfortable running experience.

The GEL-NIMBUS™ 25 features new PureGEL™ technology which is softer than previous GEL™ technology, creating the softest landings to date. The PureGEL™ technology which is not visible from the outside is strategically integrated in the midsole to deliver enhanced shock absorption and smoother transitions.

Designed to provide improved underfoot comfort, the shoe comes with new lightweight and energetic FF BLAST™ PLUS ECO cushioning, featuring 20% more foam compared to previous iterations. The foam is made from at least 20% bio-based material from renewable sources such as leftover waste from sugar case processing.

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NEW BALANCE LAUNCHES THE MADE IN USA 990v6 WITH “RUNNERS AREN’T NORMAL” CAMPAIGN

Press release:
New Balance is excited to announce the launch of the Made in USA 990v6, kicking off with the debut of the brand’s reimagined “Runners Aren’t Normal” campaign. With understated elegance and genuine utility, the 990 is a blend of modern performance and timeless craftsmanship. The 990v6 will be available on newbalance.com and at select global retailers beginning November 4th.

Heritage running footwear, led by the 990, has become a staple for people from all walks of life from global tastemakers to local legends. Originally created as the single best running shoe on the market, it hit shelves for the first time 40 years ago. Since then, there have been updates to the design and more color options, but the 990’s aspirational status has never changed. The 990 series is so good, that we never stopped making it.

The updated 990v6 design dispenses with the standard midfoot saddle, allowing the pigskin and synthetic overlays to flow from heel to toe across the mesh upper. The evolved design marks one of the most dramatic changes from one generation model to the next, but the greatest leap forward occurs on the inside. The addition of the FuelCell midsole cushioning means that the evolution of the 990 can be felt as much as it can be seen.

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Altra Launches Its Spin on a Max Cushion Road Shoe

DENVER (November 1, 2022) /ENDURANCE SPORTSWIRE/ Altra Running, a leading innovator in performance running, launches VIA Olympus: a max cushion road shoe designed to provide optimal cushion and efficiency for a comfortable run no matter the distance.

With more than two years of research and development under foot, VIA Olympus celebrates a combination of Altra’s award-winning technologies coupled with a new rocker shape geometry that encourages a more efficient toe-off. Altra’s spin on a max cushion road shoe means VIA Olympus is stacked with features. In addition to its new rocker geometry, Altra’s FootShape™Fit, Balanced Cushioning™ and EGO MAX™midsole helps VIA Olympus deliver a plushy road ride that helps put runners in a more forward leaning stance.

“Our goal was to create a running shoe for consumers who enjoy max cushion, but do it in an Altra specific way that incorporates our FootShape comfort,” said Todd Dalhausser, President of Altra Running. “The product team nailed it. VIA Olympus is quick on foot and provides a rocker shape geometry for runners who want an efficient and familiar running experience they know and love from Altra. The early feedback from runners all over the world experiencing the VIA Olympus at this year’s Fall Marathon Major expos has been very exciting and confirming to see.”

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Vimazi Secures $1M in Seed 3 Funding to Bring Pace-Tuned Running Shoes to Market this Fall

Press release:
Vimazi, the hybrid direct-to-consumer startup that makes running shoes specifically tuned for the pace of the runner, completed its Seed 3 investment round of $1M on June 30, 2022, bringing its total funding raised to $2.6M. The Seed 3 Round consisted of all angel investors. Vimazi is a DBA of FastEquation, a Delaware S Corp founded in 2018.

Based in Portland, Oregon, and founded by running industry veterans and life-long marathon runners, Scott Tucker and John Zilly, Vimazi’s pace-tuned design is brand new and the first of its kind in the market. With its initial funding, Vimazi designed and commercialized six pace-tuned running shoe models. This new funding round allows Vimazi to bring in more inventory and activate select wholesale to fill out the brand’s ambitious hybrid approach.

“Using newly developed mathematical equations of the intricate forces produced while running, we tune our shoes to deliver personalized performance that maximizes cushioning and propulsion efficiency for every runner,” explained Scott Tucker, Vimazi co-founder and CEO. “Our shoes change the paradigm from the one-size-fits-all super shoe to specific pace-tuned models that work best for each individual.”

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ASICS LAUNCHES THE GEL-KAYANO™ 29 RUNNING SHOE TO ENERGIZE YOUR RUN WHATEVER THE DISTANCE

Press release:

ASICS today announces the launch of the GEL-KAYANO™ 29 running shoe. The trainer that is arguably ASICS’ most iconic model has now been improved even further through advanced technologies, to create a premium stability shoe that offers a luxurious running experience.

Through ASICS ‘advanced technology, the latest GEL-KAYANO™ 29 is now approximately 10g lighter1 than its predecessor. It also features a more energized feel thanks to the addition of FF BLAST™ PLUS cushioning in the upper midsole layer, providing a more energized ride in each step.

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