ASICS LAUNCHES LONG-TERM VISION “VISION2030”

ASICS has launched its new ten-year long-term vision, “VISION2030”. The vision, which extends through 2030, presents long-term targets for ASICS to become the company it aspires to be in the future.

Our society and the environment have been undergoing huge changes at unprecedented speed. Digital technology is now a part of the everyday lives of many people and offers new value and experiences. On the other hand, new social issues related to our health have arisen as we have fewer opportunities to move our bodies as our lifestyles become richer and more convenient. As a result, awareness of health conditions from both mind and body perspective will likely grow even more around the world.

ASICS’ founding philosophy is a sound mind in a sound body, and it represents our wish to enable healthy and fulfilled lives to people. In this changing world, our founding philosophy will be more required from society and people than ever in the future. ASICS will continue to offer products, services, and an environment that contribute to improving health conditions from both mind and body perspective across a wider spectrum while it continues to honor our philosophy as its core.

Over the next 10 years and longer, ASICS plans to expand its business in three domains, Product, Facility and Community, and Analysis and Diagnosis.

The Product domain will create a framework for developing personalized products based on customers’ individual preferences and varied senses of value and delivering them quickly. The Facility and Community domain will offer opportunities to start and continue sports as well as sites for anyone and everyone to enjoy sports at any time and in any place, either in reality or virtually, in order to contribute to the good health of more people. The Analysis and Diagnosis domain will support maintenance and improvement of individuals’ health and performance using analytical diagnostic methods developed based on expertise accumulated over many years and data collected using sensing and other new technologies.

All three business domains will share the three common themes of digital, personal, and sustainable. Using always-evolving digital technology, the business domains will develop and offer personalized products and services with environmentally conscious sustainable methods.

Based on these three themes, ASICS plans to generate synergies by combining the three individual business domains while growing each individual domain and also maximize value. Then, by offering optimal value to each and every customer from various angles, ASICS intends to contribute to enabling healthy and fulfilled lives.

ASICS’ new mid-term management plan will begin in 2021. As the world undergoes rapid changes and moves forward, ASICS will ensure that all employees share its vision for the future through “VISION2030” and focus on business activities with a new perspective in line with the times. Then, based on its core founding philosophy of contributing to the healthful bodies and minds of all people throughout the world, ASICS will strive to be a trusted company that delivers clear value to society for a bright future.

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  • Removable Sockliner: A sockliner which can be removed to accommodate a medical orthotic.
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  • Please click here for more information about ASICS® Running Technology.
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  • Predecessor: GEL-Contend 4.
  • Support Type: Neutral to underpronation.
  • Cushioning: Lightweight, flexible response. Surface: Road. Differential: 10 mm. Heel/Toe: 22 mm/12 mm. Built for the low-mileage runner looking for a versatile, everyday shoe. Breathable mesh and synthetic upper materials. Laminate mid-foot cage provides structural support. Lace-up closure. Padded tongue and collar. Breathable fabric lining offers a great in-shoe feel. Removable textile footbed. Ortholite® sockliner provides excellent underfoot support, comfort, and moisture manag

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Study reveals physical demands of two-hour marathon

Some of the elites runners were tested at Exeter Arena

Press release:

Elite runners need a specific combination of physiological abilities to have any chance of running a sub-two-hour marathon, new research shows.

The study is based on detailed testing of athletes who took part in Nike’s Breaking2 project – an ambitious bid to break the two-hour barrier.

Professor Andrew Jones, of the University of Exeter, said the findings reveal that elite marathon runners must have a “perfect balance” of VO2 max (rate of oxygen uptake), efficiency of movement and a high “lactate turn point” (above which the body experiences more fatigue).

The VO2 measured among elite runners shows they can take in oxygen twice as fast at marathon pace as a “normal” person of the same age could while sprinting flat-out.

“Some of the results – particularly the VO2 max – were not actually as high as we expected,” Professor Jones said.

“Instead, what we see in the physiology of these runners is a perfect balance of characteristics for marathon performance.

“The requirements of a two-hour marathon have been extensively debated, but the actual physiological demands have never been reported before.”

The runners in the study included Eliud Kipchoge, who took part in Breaking2 – falling just short of the two-hour target – but later achieving the goal in 1:59:40.2 in the Ineos 1:59 challenge.

Based on outdoor running tests on 16 athletes in the selection stage of Breaking2, the study found that a 59kg runner would need to take in about four litres of oxygen per minute (or 67ml per kg of weight per minute) to maintain two-hour marathon pace (21.1 km/h).

“To run for two hours at this speed, athletes must maintain what we call ‘steady-state’ VO2,” Professor Jones said.

“This means they meet their entire energy needs aerobically (from oxygen) – rather than relying on anaerobic respiration, which depletes carbohydrate stores in the muscles and leads to more rapid fatigue.”

In addition to VO2 max, the second key characteristic is running “economy”, meaning the body must use oxygen efficiently – both internally and through an effective running action.

The third trait, lactate turn point, is the percentage of VO2 max a runner can sustain before anaerobic respiration begins.

“If and when this happens, carbohydrates in the muscles are used at a high rate, depleting glycogen stores,” Professor Jones explained.

“At this point – which many marathon runners may know as ‘the wall’ – the body has to switch to burning fat, which is less efficient and ultimately means the runner slows down.

“The runners we studied – 15 of the 16 from East Africa – seem to know intuitively how to run just below their ‘critical speed’, close to the ‘lactate turn point’ but never exceeding it.

“This is especially challenging because – even for elite runners – the turn point drops slightly over the course of a marathon.

“Having said that, we suspect that the very best runners in this group, especially Eliud Kipchoge, show remarkable fatigue resistance.”

The testing, conducted in Exeter and at Nike’s performance centre in Oregon, USA, provided a surprising experience for a group of amateur runners in the UK.

“We tested 11 of the 16 runners at Exeter Arena a few years ago,” Professor Jones said.

“Some local runners were there at the time, and it was a real eye-opener for them when a group of the world’s best athletes turned up.

“The elite runners were great – they even joined in with the local runners and helped to pace their training.”

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MBT Unveils Its Most Ambitious Performance Running Shoe Yet

Press Release:

Powered by MBT’s patented curved-sole technology and a bold aesthetic, the new Huracan 3000 signals a daring new era for brand

Saint Louis, Missouri — Blending their renowned health properties with decidedly modern running-shoe design and materials, global footwear brand MBT – who invented the now-ubiquitous deeply cushioned, rocker-midsole shoes – is thrilled to announce its most daring and advanced performance running shoe to date: the Huracan 3000.

The premium $199 performance running shoe will be available in select specialty retail stores and MBT-owned locations around the world as well as on MBT.com and their Amazon storefront starting in early November.

For those eager to make running easier and more efficient, the Swiss-engineered, high-end neutral trainer fuels uninterrupted movement as the Huracan’s unique rocker sole promotes a gentle rolling motion that spurs a natural, stress-free cadence from impact to toe-off.

“The Huracan’s arrival is the start of a revolution for us at MBT, our first step toward the most cutting-edge and premium lineup of performance running footwear in the marketplace,” says CEO Andy Chaw. “As the pioneers of the rocker bottom, we’re taking our proven curved-sole technology, which we’ve been perfecting since our founding in 1996, and combining that with new technologies and forward-thinking designs that confirm our commitment to being the most innovative, health-focused running brand in the world.”

The Huracan is MBT’s answer to a growing trend in the industry toward energy return and shock dissipation, usually accomplished with a composite plate running through the midsole. But to accomplish similar results, MBT instead designed an entirely new midsole/outsole combination they’re calling MIDS. Together with their Sensor Technology, which provides MBT’s signature ‘walking-on-sand’ feel, MIDS absorbs impact and dissipates shock outward in the heel/midfoot, reducing the amount of vibration the emanates up through the body, reducing stress on the body and encouraging enhanced balance and stability. Then their renowned PIVOT STRIKE rocker completes the process, actively rolling the foot through toe-off with every step. The end result: a cushioned, responsive running experience from impact to toe-off that minimizes fatigue and promotes continuous forward movement.

Other Features:

  • Exo-heel counter cradles the foot for optimum support and security
  • Memory foam liner provides a custom fit for each runner’s heel and Achilles tendon
  • At the forefoot, M-Flex Technology – a durable, yet flexible mesh at the toe box – adapts to a runner’s foot during different stages of a run
  • The Jacquard Mesh upper is both lightweight and breathable with minimal seams
  • High-abrasion outsole offers superior strength and enhanced traction for running on various surfaces or in slick conditions.
  • Cut-outs in the rubber outsole reduce weight and contribute to the smooth ride
  • Unapologetically modern aesthetic blends a premium fit with a stylish, on-trend design
  • Reflective elements integrated into the upper’s webbing, the MBT M-wing logo, and heel counter add subtle flashes of color contrast and ensure safety for nighttime running
  • MSRP: $199 USD
  • Sizes: U.S. Men’s 8-13 in three colors (Lime Green/Blue Indigo; Black/Castlerock; Dusty Blue/Blue Indigo)
  • S. Women’s 6-12 in three colors (Lime Green/Blue Indigo; Black/Castlerock; Dusty Blue/Blue Indigo)

“We’ve worked hard to get inside the minds of runners, to understand what they want and need, and have come to understand that they expect running footwear that not only performs at the highest level, but also looks good,” Chaw says. “That’s what the Huracan provides and it’s symbolic of the boundaries we’re going to push at MBT.

About MBT

Founded in 1996, MBT, which stands for Masai Barefoot Technology, was inspired by Kenya’s Masai tribe, a group that has lived for thousands of years with virtually no joint or back pain. Powered by its pioneering rocker bottom soles, a design many others have attempted to imitate, MBT claims a 24-year track record of helping people stand, walk, run, work, and play more efficiently and effectively.

SaleBestseller No. 1
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  • CREATED WITH STABILITY IN MIND – The stability of the MBT shoe is identical to any high-quality running or walking shoe and the only roll you feel is from your heal to your toes. There is no side to side roll so run or walk with confidence. The Tri-density Midsole features extensive cushioning that allows for a better ride and for added support and strength most models include stability for heel securement
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  • FEELS LIKE A CUSTOM MADE SHOE – The Colorado X, built for fitness walking features a breathable air mesh upper, mesh Footbed with memory insole and non-marking high abrasion outsoles. It is a lightweight shoe with a moderate level of rock making it perfect for medium to long distance walks as well as everyday use
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  • Level of Rock: LOW - Lightweight for your short to medium distance walks and everyday lifestyle
  • Sandwich fabric flexi mesh upper for breathability and comfort with minimal stitching.
  • Lightweight, flexible and bouncy M-Foan sole with a concave heel to absorb impact and provide cushion.
  • Accepted by the American Podiatric Medical Association for promoting quality foot health.
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  • ROCKER BOTTOM SHOE – From the point your heal first hits the ground until your toes leave it, the curved sole of the MBT rocker shoe matches the natural movement of your foot while giving the same stability as a traditional walking shoe. The gentle roll promotes a natural cushioning to your feet and the angle of the PivotAxis, critical to the Pivot Strike location at the midfoot, provides the ideal foot striking platform to transition into propulsion or a forward movement while enhancing support
  • TECHNOLOGY IN THE SHOE – MBT’s proprietary SensorTechnology in the heel produces a natural cushioning required by a short or long distance walker. The PivotAxis Technology promotes balance and a natural movement that with each stride activates muscles required for good posture. The lasting board and engineered shank are specially developed for the MBT sole construction which provides comfort & support
  • CREATED WITH STABILITY IN MIND – The stability of the MBT shoe is identical to any high-quality walking shoe and the only roll you feel is from your heal to your toes. There is no side to side roll so run or walk with confidence. The Tri-density Midsole features extensive cushioning that allows for a better ride and for added support and strength most models include stability for heel securement
  • ACTIVITY BASED ROCK LEVELS – Each MBT shoe is created with one of three rocking levels depending on your personal needs. The Sport 3X is a MODERATE PROFILE shoe with medium rock and is perfect for your longer distance walks. The LOW PROFILE with the minimal rock provides cushioning and a lightweight design required for short to medium distance walks. For ultimate cushioning and muscle activity the HIGH PROFILE with maximum rocking is perfect
  • FEELS LIKE A CUSTOM MADE SHOE – The Sport 3X, built for fitness walking features a breathable air mesh upper, mesh Footbed with memory insole and non-marking high abrasion outsoles. It is a classic walking shoe with a moderate level of rock making it perfect for medium to long distance walks as well as everyday use
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  • Level of Rock: MODERATE
  • Innovative Pivot Strike area provides runners with the ideal foot striking platform to transition into propulsion while enhancing support and cushioning.
  • MBT SensorTechnology in the heel promotes a soft midfoot landing and complements the midfoot Pivot Strike by absorbing shock.
  • High abrasion rubber outsole for superior strength and engineered air mesh upper for breathability and comfort with minimal stitching.
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  • One of a kind patented curved rocker bottom sole with innovative Pivot Strike area provides you with the ideal foot striking platform to transition into propulsion while enhancing support and cushioning. MBT SensorTechnology in the heel promotes a soft midfoot landing and complements the midfoot Pivot Strike by absorbing shock.
  • Level of Rock: LOW - Lightweight for your short to medium distance runs and walks
  • High abrasion rubber outsole for superior strength and engineered air mesh upper for breathability and comfort with minimal stitching.
  • Multi-functional lasting board and engineered shank combine to form one section and developed specially for the MBT sole construction which provides comfort and support.
  • Accepted by the American Podiatric Medical Association for promoting quality foot health.
SaleBestseller No. 8
MBT Rocker Bottom Shoes Women’s – Slip On Walking Shoe Modena - Black
  • We recommend ordering 1/2 size smaller in this style than what you normally wear.
  • Level of Rock: LOW - Lightweight for your short to medium distance walks and everyday lifestyle
  • One of a kind patented curved rocker bottom sole with innovative Pivot Strike area provides you with the ideal foot striking platform to transition into propulsion while enhancing support and cushioning. MBT SensorTechnology in the heel promotes a soft midfoot landing and complements the midfoot Pivot Strike by absorbing shock.
  • Sandwich fabric flexi mesh upper for breathability and comfort with minimal stitching. Lightweight, flexible and bouncy M-Foam sole with a concave heel to absorb impact and provide cushion.
  • Accepted by the American Podiatric Medical Association for promoting quality foot health.
Bestseller No. 9
MBT Rocker Bottom Shoes Women’s – Athletic Running Walking Shoes Z-3000 - Black
  • ROCKER BOTTOM SHOE – From the point your heal first hits the ground until your toes leave it, the curved sole of the MBT rocker shoe matches the natural movement of your foot while giving the same stability as a traditional running shoe. The gentle roll promotes a natural cushioning to your feet and the angle of the PivotAxis, critical to the Pivot Strike location at the midfoot, provides the ideal foot striking platform to transition into propulsion or a forward movement while enhancing support
  • TECHNOLOGY IN THE SHOE – MBT’s proprietary SensorTechnology in the heel produces a natural cushioning required by a short or long-distance runner. The PivotAxis Technology promotes balance and a natural movement that with each stride activates muscles required by the top performing runners. The lasting board and engineered shank are specially developed for the MBT sole construction which provides comfort & support
  • CREATED WITH STABILITY IN MIND – The stability of the MBT shoe is identical to any high-quality running or walking shoe and the only roll you feel is from your heal to your toes. There is no side to side roll so run or walk with confidence. The Tri-density Midsole features extensive cushioning that allows for a better ride and for added support and strength most models include MBT’s injection molded Heel Counter
  • ACTIVITY BASED ROCK LEVELS – Each MBT shoe is created with one of three rocking levels depending on the type of running you are engaged in. The Z-3000 is a CUSHIONING PROFILE shoe with maximum rock and is perfect for recovery & long training runs. For medium distance runs the PERMORMANCE PROFILE with a medium rock gives improved mid to forefoot transition. The FAST PROFILE has minimal rock and is perfect for short to medium distance runs requiring a lightweight, low profile shoe
  • FEELS LIKE A CUSTOM MADE SHOE – The Z-3000, built for running & fitness walking features the Drylex 360 Moisture Management System on the collar & tongue lining, memory foam for your heel & Achilles tendon, a breathable jacquard mesh upper and high abrasion outsole. The heel counter is added for extra support & the insoles are removeable. It provides a high level of rock making it perfect for medium to long distance runs. We recommend ordering a ½ size smaller than your usual running shoes
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MBT Rocker Bottom Shoes Men’s – Athletic Running Shoes Speed 2 - Dark Grey
  • Unique running specific rocker sole shape enhances the transition into your next step.
  • Level of Rock: LOW - Lightweight for your short to medium distance runs and walks
  • Innovative Pivot Strike area provides runners with the ideal foot striking platform to transition into propulsion while enhancing support and cushioning. MBT SensorTechnology in the heel promotes a soft midfoot landing and complements the midfoot Pivot Strike by absorbing shock.
  • High abrasion rubber outsole for superior strength and engineered air mesh upper for breathability and comfort with minimal stitching.
  • Accepted by the American Podiatric Medical Association for promoting quality foot health.

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ULTRABOOST DNA LOOP LAUNCHES TO PUBLIC AS ‘MADE TO BE REMADE’ RUNNING SHOES COME TO CREATORS CLUB WEEK

Media release:

In April 2019, 200 creators around the world were involved in the first closed trial process, taking possession of Gen 1 UltraBOOST DNA LOOP running shoes, wearing and then returning them to be reborn as well as providing valuable feedback on the design and process.

In November 2019 the first Gen 2 UltraBOOST DNA LOOP running shoes were produced and included recycled TPU from the Gen 1 pairs. Again, the 200 creators were asked to put the shoe through its paces to provide feedback that would help get adidas ready to take the revolutionary concept to a wider audience.

Now, for the first time we are enabling more people around the world during Creators Club Week digital festival to get their hands on the revolutionary UltraBOOST DNA LOOP running shoe for the next phase.

1,500 Creators Club Members will be given the shoes for free and become part of a sustainability micro community, co-creating with us in a true open source fashion to further shape and fine tune

the experience. The 21-week program will be driven by the adidas app with the communities actions and feedback helping futureproof the engagement model . By signing up for the raffle they will be making a commitment to return the shoes to be grinded, shredded and turned into something new.

“We don’t think of UltraBOOST DNA LOOP as simply a high-performance running shoe, but as an experience where every owner plays a vital part. To make this a success we need to understand the human element – how people can be encouraged to return the shoes to be recycled – because while we control the creation, we can only influence what happens when the shoes leave us. We can’t get there alone – we’re looking for 1,500 committed individuals to help us change how we create. UltraBOOST DNA LOOP is not just a shoe, it’s a movement and we want our community of creators to help us define a better future where products are ‘Made to be Remade” James Carnes, adidas VP Brand Strategy.

To take part in the next phase, Creators Club members need to prove their sustainability credentials by taking part in a quiz. Everyone who completes the quiz will be entered into a global raffle and randomly selected for the experience. Becoming a Creators Club member is free, just sign up to the adidas App available on the Apple App Store and Google Play Store.

“I’m honored to help introduce the next iteration of the UltraBOOST DNA LOOP concept during Creators Club Week. Through this shoe, adidas is leading an incredibly important conversation around circularity and fabric innovation. We hope this launch inspires creators to join us as we strive to create a more sustainable future together.” Supermodel, philanthropist and adidas partner Karlie Kloss .

Our ‘Made to be Remade’ project is aimed at tackling the problem of plastic waste, using recycled materials and creating “closed loop” or circular manufacturing model s, where raw materials can be repurposed again and again. But not just repurposed into a water bottle or a tote, but into high-performance products.

UltraBOOST DNA LOOP uses this transformative approach to designing performance shoes that are ‘Made to be Remade’ from the outset, by using one material type and no glue. Each component is made from 100% reusable TPU – it’s spun to yarn, knitted, molded and clean-fused to a BOOST midsole.

This means that, once UltraBOOST DNA LOOP come to the end of their first life and are returned to us, they are washed, ground to pellets and melted into material for components for a new pair of shoes, with less waste. Each generation is designed to meet the adidas sports performance standard, without compromise.

SaleBestseller No. 1
adidas Women's Cloud foam Pure Running Shoe, White/White/Black, 7.5 US
  • Stretchy, mesh running shoes with extra cushioning for all-day comfort
  • Stretchable mesh upper for breathability
  • Combined Cloudfoam midsole and outsole for step-in comfort and superior cushioning
  • Cloudfoam memory sockliner molds to the foot for superior step-in comfort
SaleBestseller No. 2
adidas Men's Tiro 19 Training Soccer Pants, Tiro '19 Pants, Black/Black, Large
  • Unleash your inner striker with the performance ready Tiro '19 Pants
  • Adidas Soccer apparel is designed to keep you comfortable for the entire 90 minutes on the field and beyond
  • Slim fit hugs the body while still leaving room for movement
  • Climacool fabric rapidly transports heat and perspiration away from the body. Elastic waistband with inner drawcord. On seam zippered hand pockets. Ribbed inserts at lower legs. Signature 3 Stripes featured at sides
  • Do not bleach
Bestseller No. 3
adidas Men's Adilette Shower Slides, Black/White/White, 8
  • Single-bandage synthetic upper for a soft feel
  • EVA outsole for lightweight comfort
  • Soft Cloudfoam footbed for quick-dry comfort
  • These slides mix 3-Stripes style with a comfortable cloudfoam unitsole, which combines the midsole with the outsole for superior cushioning. Finished with a bold linear logo on the side.
SaleBestseller No. 4
adidas Women's Grand Court, Black/White, 7 M US
  • Tennis-inspired shoes with pillow-soft cushioning for everyday wear
  • Regular fit; Lace closure
  • Synthetic leather upper for durability
  • Cloudfoam sockliner for comfort and lightweight cushioning
SaleBestseller No. 5
adidas Men’s Essentials 3 Stripes Tricot Track Jacket, Black/White, Medium
  • Full-zip track jacket made with tricot for sporty style
  • Regular fit strikes a comfortable balance between loose and snug
  • Full zip lets you adjust your temperature; Side welt pockets for storage
  • Stand-up collar for coverage. Only non-chlorine bleach, when needed
  • Ribbed cuffs and hem for a snug fit
SaleBestseller No. 6
adidas mens Grand Court Sneaker, White/Black/White, 10 US
  • Court-inspired suede shoes with pillow-soft cushioning for casual comfort
  • Regular fit; Lace closure
  • Suede upper for a plush look
  • Cloudfoam sockliner for comfort and lightweight cushioning
  • Rubber outsole for excellent grip
SaleBestseller No. 7
adidas mens Ultraboost 20 Running Shoe, Black/Black/Solar Red, 9.5 US
  • Snug, sock-like fit
  • Responsive Boost midsole
  • adidas Primeknit+ textile upper
  • Regular fit
SaleBestseller No. 8
adidas mens Lite Racer Adapt Running Shoe, Black/Core Black/Grey, 10.5 US
  • Stretch mesh upper for breathability
  • Sock-like construction hugs the foot
  • Enjoy the comfort and performance of OrthoLite sockliner
  • Cloudfoam midsole for step-in comfort and superior cushioning
SaleBestseller No. 9
SaleBestseller No. 10
adidas Essentials Men's 3-Stripes Pullover Hoodie, Black/White, X-Large
  • Regular fit strikes a comfortable balance between loose and snug
  • Crossover neckline
  • Long sleeves with ribbed cuffs

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The Nike Running Cold-Weather Footwear Lineup is Like Your Trustiest Winter Tires

October 12, 2020 – This cold-weather footwear collection from Nike Running highlights two features that are wintertime favorites: a GORE-TEX upper on the Nike Pegasus Trail 2 and redesigned traction patterns in the Shield series, specifically the Nike Pegasus 37 and the Nike React Miler Shield.

Nike Pegasus Trail 2 GORE-TEX
For runs that veer off the beaten path, the Nike Pegasus Trail 2 GORE-TEX is designed to help withstand weather conditions as rugged as the terrain. The GORE-TEX invisible fit upper helps protect feet from moisture. Additional traction was added at the heel and toe to steady runners when going up or down hills, joining the outsole’s detailed nubs for a secure, confident ride. Nike React foam helps provide cushioned responsiveness with every step.

Nike Pegasus 37 Shield and Nike React Miler Shield
Two cold-weather Shield silhouettes from Nike Running feature a reimagined outsole pattern inspired by winter car tires.

Designed specifically for wet road surfaces, the traction patterns include micro-siping to better grip the road. The multidirectional shapes help channel water for improved contact with wet pavement. The weatherized shroud upper for both silhouettes helps repel water and keep feet dry. A bonus: the React Miler Shield is customizable on Nike By You. Check out the last two images above.

The Nike Pegasus Trail 2 GORE-TEX, the Nike Pegasus 37 Shield and the Nike React Miler Shield release later in October.

Bestseller No. 1
Nike Men's Revolution 4 Running Shoe, Black/White-Anthracite, 10 Regular US
  • MEN'S RUNNING SHOES: Molded pods offer multi-surface traction. Pods flatten on impact then spring back at toe-off creating a piston effect that delivers responsive cushioning.
  • ATHLETIC SHOES: Soft foam midsole delivers lightweight, responsive cushioning. Underlays in the vamp and toe tip offer support and structure for a comfortable ride.
  • CORE PERFORMANCE: Minimal in design running shoes. Full-length rubber outsole provides durable traction and cushioning to run longer.
  • LIGHTWEIGHT SHOE: No-sew overlays along the midfoot and eyestays provide durability while keeping the shoe lightweight. Single-layer mesh upper for optimal breathability.
  • NIKE MEN'S SHOE: Imported, synthetic and rubber sole
Bestseller No. 3
Bestseller No. 4
Nike Womens Renew Run Womens Running Shoes Ck6360-005 Size 9
  • Style#: CK6360-005
  • A dual-density midsole gives you a soft, cushioned ride with Lunar foam underfoot. The design is constructed to run along the sidewall, providing comfort with every step.
  • Breathable mesh in the upper helps keep you secure and comfortable, while increasing airflow. Its stretchy material provides a better fit for more room at the toes.
  • The durable rubber outsole provides traction where you need it to help you stay focused on the miles ahead.
  • TPU-outlined Swoosh design trademark
Bestseller No. 7
Nike Men's Free RN Flyknit 2018 Running Shoes (13, Black/White/Black)
  • Flyknit constructed upper delivers zoned stretch and support.
  • Dual-density midsole and tri-star outsole provide flexible cushioning.
  • Dynamic heel is stretchy for a snug, adaptive fit.
  • Minimal, molded sockliner mimics the curvature of the foot to add support.
  • Texture has been added under the toe and heel to enhance traction in these high-abrasion zones.
SaleBestseller No. 8
Bestseller No. 9
Nike Dri-FIT Icon, Men's basketball shorts, Athletic shorts with side pockets, Black/Black/White, M
  • NIKE SHORTS: Men's basketball shorts offer effortless mobility and unstoppable comfort on and off the court. Take training to the next level with sweat management technology.
  • MEN'S ATHLETIC SHORTS: Embroidered Nike Swoosh trademark on the men's shorts' left hem. Can be worn as basketball shorts, running shorts, or gym shorts.
  • DRI-FIT TECHNOLOGY: Nike Dry fabric with Dri-FIT technology moves sweat away from your skin to the surface of the garment where it evaporates quickly to help keep you dry and comfortable. Knit jacquard construction offers excellent breathability.
  • ADJUSTABLE DESIGN: These basketball shorts have an elastic waistband and internal drawstring to create a secure, adjustable fit. Side pockets offer easy access for storage essentials.
  • TRAINING SHORTS: Machine wash, imported, fabric: 100% polyester
Bestseller No. 10
NIKE Mens Free RN Flyknit 2017 Running Shoe Blue Fox/Pure Platinum-Wolf Grey-White 12.0
  • Flyknit constructed upper delivers zoned stretch and support.
  • Removed cable at the flex zone allows unrestricted movement.
  • Auxetic outsole pattern expands with your step to provide flexible cushioning.
  • Minimal, molded sockliner mimics the curvature of the foot to add support.

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ASICS ANNOUNCE THE LATEST ADDITION TO THE LEGENDARY GEL-KAYANO™ COLLECTION – THE GEL-KAYANO™ LITE SHOE

[Oct. 2, 2020 – KOBE, JAPAN] – Today, ASICS are proud to announce the launch of the GEL-KAYANO™ Lite shoe. It offers long-distance runners a shoe designed for stability and performance, making it easier to go further, perform better and reduce load on the foot, while reducing weight so they can keep on experiencing the benefits of movement.

ASICS is continuing to listen to runners needs during this unprecedented time. We’re on a mission to make it easy for everyone to experience the mental and physical benefits of movement. With the GEL-KAYANO™ Lite, ASICS brings the lightest ever shoe in GEL-KAYANO™ series, making it the recommended choice for long distance runners. This latest innovation as ASICS also embodies a more eco-friendly design, featuring an engineered mesh upper that was formed with recycled materials.

The new GEL-KAYANO™ Lite delivers comfort, stability and protection, while reducing weight. ASICS are constantly improving and enhancing the GEL-KAYANO™ series, the new Lite editions in the legendary line will offer additional products within the KAYANO™ family, to ensure every runner’s needs are continuing to be met. The new GEL-KAYANO™ Lite shoe features a sustainable midsole compound that provides excellent bounce and responsiveness keeping runners agile over longer distances. The new shoe uses fewer componentry and resources to produce the design making it almost 30 grams lighter in weight [1] .

What’s more, the GEL-KAYANO™ Lite is designed to provide maximum comfort and protection. The 3D SPACE CONSTRUCTIONTM improves stability while maintaining cushioning, and the flared midsole shape helps support runners whose feet roll inward excessively (overpronate) for a more efficient ride. Additionally, the wider base nets in the shoe’s heel and forefoot provide more surface area to create a stable landing and toe-off.

Keishi Kitamoto – designer of the GEL-KAYANO™ LITE says: “Light was the keyword that we used for design inspiration. In this shoe we wanted to adapt the original GEL-KAYANO™ model with a more simplified and sustainable approach. In the GEL-KAYANO™ LITE shoe, I focused on the idea of one unified system and minimal materials to provide stability and protection while reducing the weight of the shoe”.

Despite the ongoing pandemic restrictions, ASICS research shows that globally 7 in 10 (68% globally; 54% in UK) people are more driven than ever to return to their physical peak [2] . The ASICS World Ekiden 2020 comes in direct response to the ever-changing needs of runners and sports fans, bringing together runners of every level to run as a team and achieve a collective goal – the marathon. The GEL-KAYANO™ Lite is a soft and lightweight shoe with the stability needed to stand up to a ton of miles making it a great choice for the ASICS World Ekiden 2020.

The GEL-KAYANO™ Lite™ will be available globally for men and women from ASICS retail, online stores and specialist running outlets. Visit the product videos: the tech video: GEL-KAYANO™ Lite Tech & the sustainability-focused video: GEL-KAYANO Lite™ Sustainability and www.ASICS.com for more information.

SaleBestseller No. 1
ASICS Men's Gel-Kayano 26 Midnight/Grey Floss 10.5 D (M)
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
SaleBestseller No. 2
ASICS Women's Gel-Kayano 26 Running Shoes, 9M, Black/White
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
Bestseller No. 3
ASICS Women's Gel-Kayano 27 Running Shoes, 8.5M, MAKO Blue/HOT Pink
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • SPACE TRUSSTIC Technology - Reduces the weight of the sole unit while providing stability and retaining the structural integrity of the shoe.
Bestseller No. 4
ASICS Men's Gel-Kayano 27 Running Shoes, 10.5M, Peacoat/Piedmont Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Engineered Mesh Upper - Multi-directional mesh material improves ventilation and stability.
Bestseller No. 5
ASICS Women's Gel-Kayano 25 Running Shoes, 8.5M, Carbon/MID Grey
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
Bestseller No. 6
ASICS Men's Gel-Kayano 25 Running Shoes, 11.5M, Glacier Grey/Black
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Dynamic DuoMax Support System - This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
  • Ortholite X-40 Sockliner - This premium sockliner features higher rebound properties while providing excellent moisture management and a high-level of breathability (Ortholite is a registered trademark of ATP Manufacturing LLC.)
Bestseller No. 7
ASICS Men's GT-2000 8 Running Shoes, 10.5XW, Grand Shark/Black
  • REARFOOT AND FOREFOOT GEL TECHNOLOGY CUSHIONING SYSTEM - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FLYTEFOAM MIDSOLE TECHNOLOGY -Our Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • ENGINEERED MESH UPPER -Multi-directional mesh material improves ventilation and stability.
  • DYNAMIC DUOMAX SUPPORT SYSTEM -This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • TRUSSTIC SYSTEM TECHNOLOGY -Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
Bestseller No. 8
ASICS Women's GT-2000 8 Running Shoes, 9.5M, Watershed Rose/Rose Gold
  • REARFOOT AND FOREFOOT GEL TECHNOLOGY CUSHIONING SYSTEM - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FLYTEFOAM MIDSOLE TECHNOLOGY -Our Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • ENGINEERED MESH UPPER -Multi-directional mesh material improves ventilation and stability.
  • DYNAMIC DUOMAX SUPPORT SYSTEM -This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • TRUSSTIC SYSTEM TECHNOLOGY -Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
Bestseller No. 9
ASICS Men's GT-2000 7 (4E) Running Shoes, 10.5XW, Black/White
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
Bestseller No. 10
ASICS Women's Gel-Kayano 23 Running Shoe, Silver/Pink Glow/Parachute Purple, 6 M US
  • Mpact Guidance System (I.G.S) (Running) : ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off
  • FluidRide: FluidRide  provides the ultimate combination of bounce back and cushioning properties with reduced weight and exceptional durability
  • FluidFit:  ASICS FluidFit upper technology combines multi-directional stretch mesh with stretch reinforcements that adapt to the athlete's foot, creating a truly customized glove-like fit
  • Heel Clutching System Technology: Exoskeletal heel counter provides improved support and creates improved heel fitting environment..With improved fit, the new shape not only holds your heel better, it holds the entire foot better while providing superior toe spring.
  • Rearfoot and Forefoot GEL Cushioning Systems: Attenuates shock during impact and toe-off phases, and allows movement on multiple planes as the foot transitions through the gait cycle

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ASICS ANNOUNCE THEIR LATEST PRODUCT INNOVATION – THE GT-2000™ 9 SHOE PROMISING ENHANCED FIT AND FEEL FOR RUNNERS

ASICS ANNOUNCE THEIR LATEST PRODUCT INNOVATION – THE GT-2000™ 9 SHOE PROMISING ENHANCED FIT AND FEEL FOR RUNNERS

· ASICS’ latest shoe – the GT-2000™ 9 – combines advanced features to deliver enhanced fit and comfort from the get-go

· As the 28th edition of the hugely popular GT-2000™ series, this model combines and reimagines product features right from the sole to the upper mesh, providing support runners can trust

[Oct. 2, 2020 – KOBE, JAPAN] – Today, ASICS are excited to announce the launch of the GT-2000™ 9 shoe promising runners a stable, responsive ride and a more efficient transition from footstrike to toe-off.

The GT-2000™ 9 model is a versatile shoe specifically designed to provide comfort and support whilst delivering stability for advanced performance. The versatility of the GT-2000™ 9 means it is also an excellent choice for a long run, a tempo run and an interval work-out.

The new GT-2000™ delivers enhanced fit and feel

With the new GT-2000™ 9, ASICS have combined innovative features for an enhanced fit and feel. The new soft and lightweight one-piece mesh is constructed with no sew overlays reinforcing the upper shoe, especially over the arch, for added stability and support runners can feel. This is complemented by new ORTHOLITE™ lasting for advanced step-in and all-round foot comfort.

And that’s just the start – GT-2000™ 9’s FLYTEFOAM™ midsole is lighter and more durable than traditional midsole foams meaning wearers enjoy a cushioned and supportive feel throughout the gait cycle, while rearfoot GEL™ technology absorbs shock with every landing. Also, heel holding improves approximately 50% while running, which provide the runners with a more comfortable ride to support their performance [1] .

When it comes to performance, the GT-2000™ 9 provides advanced stability for run efficiently. The pioneering DYNAMIC DUOMAX™ technology helps support runners whose feet roll inward too much (overpronate) for a more efficient ride.

US Elite ASICS runner, Johnny Gregorek says “The GT-2000™ series provides a balance of cushioning and support that I need – I have a mild pronation and mid-foot strike in my stride and the GT-2000™ perfectly accounts for those elements and creates a nice and even forward roll for my foot”.

ASICS continue to respond to runners changing needs

The GT-2000™ 9 launch comes amidst the ongoing COVID-19 pandemic. Ongoing research conducted by ASICS shows that globally, 7 in 10 (68% globally; 54% in UK) people are more driven than ever to return to their physical peak. Fitness-tracking app Runkeeper™ continues to see increases with users – with a 113% increase in registrations globally year to date vs the same time period in 2019. ASICS is committed to meeting runners’ needs – both during this pandemic and beyond.

ASICS believes in a Sound Mind in a Sound Body now more than ever. We know from our ongoing research that as the months have passed runners are missing the motivation and connection they get from team events. 42% of people who exercise regularly are finding it difficult to stay motivated as they don’t have a goal to work towards at the moment. ASICS have responded with the new ASICS World Ekiden 2020: the ultimate team challenge that will see teams of up to six people from all over the world come together to complete a combined marathon in the fastest possible time. A specially created virtual race platform will vividly bring to life the connection and motivation of team competition at a time of physical distancing, helping runners of abilities stay connected with the sport and their wider community.

The ASICS World Ekiden 2020 is open to all with distances that attract all levels of runner. To take part, runners simply sign up for free from 1 October 2020, using ASICS Runkeeper™. Teams must complete their relay race between 11th and 22nd November 2020. For expert advice, training plans and more information about how to run, follow #RunToFeel or visit asics.com/mk/run-to-feel

The GT-2000™ 9 will be available globally for men and women from ASICS retail, online stores and specialist running outlets. Visit the product video: GT-2000 9 and www.ASICS.com for more information.

Bestseller No. 1
ASICS Women's GT-2000 8 Running Shoes, 7.5M, Fresh ICE/White
  • Lightweight engineered mesh upper with a lace up closure for a secure fit
  • New for the 8 - updated GEL technology piece and a softer section of foam in the heel
  • Lightweight FLYTEFOAM technology midsole offers a soft landing
  • DYNAMIC DUOMAX technology and TRUSSTIC SYSTEM technology offer the support you need in a stability shoe
SaleBestseller No. 2
ASICS Men's GT-2000 8 Running Shoes, 13M, Piedmont Grey/Black
  • REARFOOT AND FOREFOOT GEL TECHNOLOGY CUSHIONING SYSTEM - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FLYTEFOAM MIDSOLE TECHNOLOGY -Our Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • ENGINEERED MESH UPPER -Multi-directional mesh material improves ventilation and stability.
  • DYNAMIC DUOMAX SUPPORT SYSTEM -This evolution of DuoMax system enhances stability and support, with reduced weight and increased platform support.
  • TRUSSTIC SYSTEM TECHNOLOGY -Reduces the weight of the sole unit while retaining the structural integrity of the shoe.
Bestseller No. 3
ASICS Men's GT-2000 7 Running Shoes, 11M, Black/White
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
  • SpevaFoam Midsole Material - Improves bounce back characteristics and decreases midsole breakdown.
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
Bestseller No. 4
ASICS Men's GT-2000 9 Running Shoes, 11M, Carrier Grey/Black
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
Bestseller No. 5
ASICS Women's GT-2000 7 Running Shoes, 9M, Mist/White
  • FlyteFoam Lyte Technology - ASICS lightest weight midsole formulation that provides continuous cushion thanks to organic nano fibers.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
  • SpevaFoam Midsole Material - Improves bounce back characteristics and decreases midsole breakdown.
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
SaleBestseller No. 6
ASICS Women's GT-1000 8 Shoes, 8.5M, Peacoat/ICE Mint
  • I.G.S (Impact Guidance System) Technology - ASICS design philosophy that employs linked componentry to enhance the foot's natural gait from heel strike to toe-off.
  • EVA Sockliner - Removable sockliner that provides cushioning performance.
  • SpevaFoam 45 Lasting - Employs 45 degree full length SpevaFoam 45 lasting material for a soft platform feel and improved comfort.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
SaleBestseller No. 7
ASICS Men's Gel-Venture 7 (4E) Shoes, 11XW, Black/Sheet Rock
  • Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
  • Removable Sockliner - A sockliner which can be removed to accommodate a medical orthotic.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • Trail Specific Outsole - Reversed lugs provide uphill and downhill traction on all types of terrain.
SaleBestseller No. 8
ASICS Women's GT-2000 9 Running Shoes, 8.5M, MAKO Blue/Grey Floss
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.
Bestseller No. 9
ASICS Women's Gel-Nimbus 21 Running Shoes, 9.5M, MID Grey/Silver
  • FlyteFoam Propel Technology - ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
  • AHAR Outsole - Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.
  • Reflectivity - Contains reflective materials designed to enhance visibility during low light hours.
  • Heel Clutching System Technology - Exoskeletal heel counter provides improved support and creates improved heel fitting environment.
  • Plus 3 Midsole Technology - 3mm of additional height on women's models helps relieve achilles tension.
Bestseller No. 10
ASICS Women's GT-2000 9 Running Shoes, 10.5M, Light Steel/Magnetic Blue
  • Rearfoot and Forefoot GEL Technology Cushioning System - Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
  • FlyteFoam Midsole Technology - Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.
  • DuoMax Support System - A dual density midsole system positioned to enhance support and stability, positioned sport specifically.
  • Guidance Line Midsole Technology - Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency.
  • Guidance Trusstic System Technology - This Trusstic System Technology integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.

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Are the toning shoes still around?

Approximately ten years back, the toning footwear were all the fad. These were footwear that were speculated to enable you to firm up and get an extra workout whenever using them. Several even alleged to be able to tone the ‘butt’ and curative cellulite. That did not work out too well for the companies with legal settlements and despite endorsements coming from famous people the footwear quickly dropped from remaining popular.

Toning shoes or what is also known as unstable footwear is footwear which is purposely developed with rocker soles and other design characteristics to help make the shoes unstable in order that the muscles are claimed to keep working harder to increase stability. It’s this elevated muscle action that was alleged being an increased workout when wearing the shoes, ie a tone up. When the footwear came to the market the medical claims and alleged benefits made for them were really astounding. Quite a few celebrities and sports personalities were utilized in advertising material to back up and market the assertions. Sales of this footwear have been very considerable based on these assertions and claimed advantages.

Once the good science was done on this footwear, it didn’t support the assertions which were getting made for the benefits of them. The research did indicate that muscle activity was increased and also the gait was relatively different when using the footwear, but it has not been adequate to provide all the many benefits that have been advertised for the footwear. As these were health promises that were getting made which were not based on the research this caught the attention of the health and marketing regulatory organizations in numerous countries and so they became involved in lawsuits. This finished up with considerable multi-million dollar penalties and agreements by a few of the manufacturers who were promoting the unrealistic medical claims. Several class action legal cases were in addition settled based on alleged benefits that those that purchased the shoes didn’t receive the marketed health benefits from the footwear. This considerably influenced sales and interest in this footwear and they essentially faded away.

There are still a few shoes available on the market that will be viewed as toning or unstable shoes and there’s still some research occurring using them. All this doesn’t mean that there’s really anything erroneous using these sorts of footwear. The issue was simply the considerably embellished assertions made for them and the marketing and advertising around those claims. These types of toning footwear may have their uses. Health professionals still find the toning shoes to be extremely helpful for changing the way in which people move with conditions like painful knee osteoarthritis and several individuals with low back problems that could be associated with the way that people move. The logic is that if walking one way is uncomfortable, then if a slight modification can be produced in the manner they walk with the use of the toning shoes, after that there would be a lowering of symptoms. The only issue with this particular approach would be that the studies are unclear on who would and won’t help. They’ve also been particularly useful for individuals who have painful arthritis in the big toe or hallux joints.

Bestseller No. 1
ASICS Women's Gel-Venture 5 Running Shoe, Silver Grey/Turquoise/Lime Punch, 8.5 D US
  • Rugged neutral runner in mesh with bright overlays
  • GEL Cushioning System
  • Removable foam sockliner accommodates orthotics
  • Trail-specific outsole with multisurface traction
  • High-abrasion rubber
SaleBestseller No. 2
GANNOU Women's Air Athletic Running Shoes Fashion Sport Gym Jogging Tennis Fitness Sneaker Violet 9 B(M) US
  • Air Cushion Design:it delivers a soft,smooth and responsive ride.women tennis shoes helps evenly disperse impact to provide a smooth transition and soft feel.
  • Breathable Fabric Upper:Tennis construction provides lightweight flexibility and breathability.athletic shoes for women is great and very light for running.
  • Injection Eyelet Design:alternating formation of lace eye row created for better fit.women running shoes with a top eyelet provide enhanced lock down.it is strong and durable.
  • Inspired Designs:Geometric,athlete-informed outsole pattern helps evenly disperse impact to provide a smooth transition and soft feel.gym shoes is "very comfortable" for your feet.
  • EUR SIZE 36 equal to US 5.5, about 9.05" feet length,EUR SIZE 37 equal to US 6-6.5, about 9.25" feet length,EUR SIZE 38 equal to US 7, about 9.45" feet length,EUR SIZE 39 equal to US 7.5-8, about 9.65" feet length,EUR SIZE 40 equal to US 8.5, about 9.84" feet length,EUR SIZE 41 equal to US 9-9.5, about 10.04" feet length,EUR SIZE 42 equal to US 10, about 10.24" feet length.
Bestseller No. 3
HOKA ONE ONE Mens Bondi 6 Galaxy Blue/Anthracite Running Shoe - 10
  • Breathable open engineered mesh upper with seamless synthetic overlays
  • Breathable textile lining for abrasion-free wear
  • Removable, foam padded insole for cushioning and support
  • Durable full-length EVA midsole to absorb shock and offer stability
  • Durable sole with rubber inserts for grip
Bestseller No. 4
SAGUARO Ladies Toning Rocker Shoes Mesh Slip On Wedges Platform Walking Sneakers for Women A-Black 5.5
  • Slip-on walking sneakers featuring breathable elastic mesh fabric and lightweight thicker sole with a foam core.let your feet dry, walking freely.
  • Rocking shoes bottom shape up shoes. Great for Fitness, walking, running, hiking, exercise, workout, beach. Comfortable to wear.
  • This functional wedge ladies toning rocker tennis have an unstable, strongly curved sole. Walking in this rocker bottom athletic sneakers is akin to exercising on a balance or wobble board in the gym or barefoot along a sandy beach. The shoes with rocking heel can also change your posture and gait and take pressure off of achy, overused joints.
  • Using slip resistant and platform style rocking heel soles. Walking and movement, breathable, absorb sweat, comfortable and relaxed
  • This mesh summer walking shoes are easy to clean (wipes off with a damp cloth or wash on water and air dry).
Bestseller No. 5
CN-Porter Women's Platform Fitness Mesh Platform Sneaker Shake Shoes Lake Blue
  • High quality breathable elastic mesh fabric comfortable mesh upper.Lightweight sole with a foam core.Let you walking freely.
  • Lace up design,Rocker bottom style design.Reduces stress on joints, strengthens and tones, improves posture.
  • Toning Shoe make you walk form more beautiful, more temperament, and no high heels make feet deformation faults at the same time.
  • Suitable for crowd:Womens/Ladies/Girls/Teenage/Youth/Teens/Student/Unisex/Adult.
  • Before ordering,Please refer to the size chart in the "product description",and measure the length of your feet at the same time so that you can choose the right size.
Bestseller No. 6
EnllerviiD Women Breathable Mary Jane Shoes Buckle Casual Walking Slip On Sneakers Black pm9B(M) US
  • Made of good quality breathable mesh fabric cloth,wear-resistant and durable.
  • Soft insole and outsole, comfortable, mary jane buckle sytle , suitable for all ages.
  • Slip-on closure design for an easy on and off
  • Suitable for Walking, Running, Travelling, Jogging, Working indoor .
  • If you have any question about size ,please contact us !
SaleBestseller No. 7
L LOUBIT Women Sneakers Comfort Slip On Wedges Shoes Breathable Mesh Walking Shoes for Women 3308 Purple 42
  • Breathable mesh fabric upper,Open mesh on the upper provides for superior breathability and quick drying
  • Sole with PU polyurethane,non-slip,wear,extend the life of the shoes
  • Slip On Design Breathable and durable air mesh upper allow the foot to breathe
  • Platform measures 5CM High,Sole use of damping the middle, with soft mezzanine, comfortable and healthy
  • Suitable for party, sports, walking, running ,any occasion, casual and trend
SaleBestseller No. 8
Women's Running Shoes Super Lightweight Air-Permeable Mesh Sports Shoes Leisure Shoes 7.5
  • SLIP-ON DESIGN: Slip on design with Elastic Cuff is convenient for user to put on and take off.
  • LIGHTWEIGHT & : This walking shoes have durable knit upper with good stretch allows the foot to secure fit,breathable and smooth fabric provide great freedom and comfortable.
  • WIDE ROUND TOE: Super lightweight and flexible just like socks,breathable and smooth fabric provide great freedom and comfortable feeling.
  • PU SOLE WITH AIR CUSHION: High-quality rubber materail is non-slip and wear-resistant, provides great traction and grip.It is a perfect platform wedge sneakers that can wear all day and match all pants,dress,tops. Platform measures approximately 1.96".
  • OCCASION:fits for long time standing work,walking,casual,floor shoes,plantar fasciitis,nursing,fishing,gardening,dress,shopping,travel,driving,jazz,tap dance,street jazz,ballet,folk dance,zumba,athletic,workout.
Bestseller No. 9
Women's Walking Shoes Sock Sneakers - Mesh Slip On Air Cushion Lady Girls Modern Jazz Dance Easy Shoes Platform Loafers Pure Black,7
  • This shoe's sizing is equivalent to street shoe size.Width between medium and wide.
  • Boxed toe for toe stands,super lightweight and flexible just like socks,breathable and smooth fabric provide great freedom and comfortable feeling. Let you enjoy your travel on holidays.
  • MD out-sole with air cushion.High-quality rubber materail is non-slip and wear-resistant.Platform measures approximately 1.96''
  • Perforated arch for ventilation and breathability.Classic air cushion design makes these shoes are perfect work shoes for those who needs to stand or walk for long time.
  • These shoes are suitable for any daily used,such as:long time standing work,walking,casual,floor shoes,plantar fasciitis,nursing,fishing,gardening,dress,shopping,travel,driving,jazz,tap dance,street jazz,ballet,folk dance,zumba,athletic,workout.
Bestseller No. 10
New Balance Men's 806 V1 Tennis Shoe, White, 16 M US
  • Lace-up tennis shoe with reinforced toe featuring perforated toe box and side panel
  • ABZORB cushioning
  • C-CAP midsole

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Biomechanics: Wearing footwear with toe springs requires less muscle work

News Release:

Wearing footwear with an upward curvature at the front of the shoe – known as the toe spring – requires less work from the muscles of the feet to walk than shoes with a flatter sole, according to an experimental study published in Scientific Reports.

Toe springs keep the toes continually elevated above the ground in a flexed upwards position to help the front part of the foot roll forward when walking or running and are present in most modern athletic shoes, but their effect on natural foot function and vulnerability of the feet to injury has not been widely studied.

Freddy Sichting and colleagues from Harvard University, the Chemnitz University of Technology and Buffalo University investigated the effects of toe springs on foot biomechanics using a controlled experiment in which 13 participants walked barefoot on a treadmill at a comfortable walking pace. The participants were then asked to repeat the process wearing four different pairs of specially designed sandals with varying upward curvature of the toe region in order to simulate the curvature of modern athletic footwear. 3D motion data were captured using markers placed on each subject’s knee, ankle and foot.

The authors found that toe springs decrease the work of the muscles around the joints that connect the toes to the foot bones. The higher the upwards curve of the toes in respect to the rest of the foot, the less work the foot muscles had to perform to support the joints when walking.

The findings explain why toe springs are so comfortable and popular but suggest that shoes with toe springs may contribute to weakening of the foot muscles with long-term use. This may increase susceptibility to common pathological conditions such as plantar fasciitis, inflammation of the foot that connects the heel bone to the toes, according to the authors.

Bestseller No. 1
Brooks Women's Race Running Shoe, Navy Stellar Blue, 9.5 us
  • Running shoes
  • Mesh upper
  • Soft and balanced cushioning
SaleBestseller No. 2
Nike Women's Race Running Shoe, Platinum Tint Black Pink Blast, US-0 / Asia Size s
  • A LIGHTWEIGHT FIT An all-new version of Flyknit technology is stronger and more durable than previous iterations. It features 3 distinct layers to help keep your foot secure, while providing a lightweight and flexible feel when you move.
  • A STABLE FEEL Higher foam stack heights provide a softer feel. A wider shape provides a more stable ride, helping release energy with every step.
  • A SMOOTH RIDE The shape of the Nike React foam midsole is all about zonal performance, providing support for the 3 phases of a runner's stride—flexibility at toe-off, a smooth ride at mid-stance and cushioning at contact
Bestseller No. 3
Nike Men's Race Running Shoe, Black Total Orange Particle Gray White, Womens 10
  • Style#: CK6357-001
  • Padded collar and tongue for increased comfort
  • TPU-outlined Swoosh design trademark
  • Soft lining with cushioned insole
  • Dual-density midsole gives you a soft, cushioned ride with Lunar foam underfoot
Bestseller No. 6
Nike Womens Renew Run Womens Ck6360-001 Size 12
  • Style#: CK6360-001
  • A dual-density midsole gives you a soft, cushioned ride with Lunar foam underfoot. The design is constructed to run along the sidewall, providing comfort with every step.
  • Breathable mesh in the upper helps keep you secure and comfortable, while increasing airflow. Its stretchy material provides a better fit for more room at the toes.
  • The durable rubber outsole provides traction where you need it to help you stay focused on the miles ahead.
  • TPU-outlined Swoosh design trademark
Bestseller No. 7
Nike Men's Race Running Shoe, Black Metallic Silver Black Anthracite, US:5.5
  • Style#: CI3871-001
  • Space suit-inspired upper features quilting details for a plus look
  • Reflective details for low light visibility
  • 720 Air unit is the entire length of the shoe and offers cushioned comfort
  • Dual-density foam midsole for even more support
Bestseller No. 8
Nike Women's Race Running Shoe, Black White MTLC Silver, Women 2
  • Style#: CK2612-002
  • Internal booty construction and padded heel feels snug and comfortable for all-day wear.
  • Translucent mesh in the upper lets your sock game shine.
  • The new Max Air unit puts more air than ever before underfoot for a soft, comfortable ride.
  • 360 degrees of ribbed, translucent rubber frames your Air for a bold, futuristic look.
Bestseller No. 10
Human Race Men Women Running Shoes Pharrell Williams Sample Yellow Core Black Sport Designer Shoes Women Sneakers 36-45 (8.5,5)
  • Gender: mens
  • Lining Material: Mesh  Cotton Fabric
  • Insole Material: EVA
  • Outsole Material: Rubber  PVC
  • Running shoes: basketball shoes

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Can a gait analysis help you get the right running shoe?

Probably not.

Gait analysis can be very useful in helping improve the running technique. Coaches often use it to look for the foot strike pattern, foot placement, hip and pelvis movement and many other things to see if the running technique can be improved. Clinicians often use a gait analysis to look for problems in the gait that may be linked to injury. They will look for many things like the foot strike pattern, foot placement and movement, control from the hip, look for things like an abductory twist and a whole range of other things. This will help them make recommendations for any changes or intervention that may be needed for an injury.

Many specialty running shoe stores use treadmills to allegedly help them prescribe the right running shoe. There is certainly a lot of debate if this is just a sales gimmick or really does influence the running shoe prescribing process.

There is no evidence that it does help with the process. Those that use them will argue that it does help. There is no doubt that trying different shoes while running on a treadmill can help you decide if a running shoe is comfortable or not and comfort is really important to get right with running shoes.

SaleBestseller No. 1
Observational Gait Analysis
  • Used Book in Good Condition
  • Los Amigos Research & Education Center (Author)
  • English (Publication Language)
  • 06/01/2001 (Publication Date) - Los Amigos Research & (Publisher)
Bestseller No. 2
Observational Gait Analysis: A Visual Guide
  • Adams PT MS DPT, Janet M (Author)
  • English (Publication Language)
  • 248 Pages - 02/15/2018 (Publication Date) - Slack Incorporated (Publisher)
Bestseller No. 3
Gait Analysis: Normal and Pathological Function, Second Edition
  • Amazon Kindle Edition
  • Perry, Jacquelin (Author)
  • English (Publication Language)
  • 937 Pages - 02/15/2010 (Publication Date) - SLACK Incorporated (Publisher)
Bestseller No. 4
Forensic Gait Analysis: Principles and Practice
  • Amazon Kindle Edition
  • Birch, Ivan (Author)
  • English (Publication Language)
  • 235 Pages - 07/07/2020 (Publication Date) - CRC Press (Publisher)
SaleBestseller No. 5
Whittle's Gait Analysis
  • Churchill Livingstone
  • David Levine (Author)
  • English (Publication Language)
  • 192 Pages - 07/24/2012 (Publication Date) - Churchill Livingstone (Publisher)
Bestseller No. 6
Forensic Gait Analysis
  • Amazon Kindle Edition
  • English (Publication Language)
  • 368 Pages - 05/11/2020 (Publication Date) - CRC Press (Publisher)
Bestseller No. 7
Human Locomotion: The Conservative Management of Gait-Related Disorders
  • Michaud, Thomas C. (Author)
  • English (Publication Language)
  • 426 Pages - 12/01/2011 (Publication Date) - CreateSpace Independent Publishing Platform (Publisher)
Bestseller No. 8
SaleBestseller No. 9
Biomechanics and Gait Analysis
  • Stergiou, Nicholas (Author)
  • English (Publication Language)
  • 412 Pages - 04/09/2020 (Publication Date) - Academic Press (Publisher)
SaleBestseller No. 10
An Introduction to Gait Analysis
  • Used Book in Good Condition
  • Whittle BSc MSc MB BS PhD, Michael W. (Author)
  • English (Publication Language)
  • 268 Pages - 02/19/2007 (Publication Date) - Butterworth-Heinemann (Publisher)

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